When you have a membership business, you are so worried about making sure that you gain new members, it can sometimes be easy to forget that you need to make sure that you retain your existing …
Continue ReadingHow to Create a Newsletter Your Members Will Actually Read
Research shows that the average open rate for email newsletters is about 20%. But that doesn’t mean 20% actually get read. The average click-through rate is only 2-5%. Newsletters can be snoozy …
Continue ReadingHow to Write a Killer Welcome Email
Imagine you open your inbox to find you have twelve new emails, including several marketing ones. You open one from your employer about an upcoming work event, then glance at one from your kid’s …
Continue ReadingHow to Segment Email Lists (And Why You Should)
Email marketing can be an excellent way to engage with new leads, as well as those who have purchased products from your business in the past. However, if you have a high unsubscribe rate, that may be …
Continue ReadingWhat the GDPR Means for Your Email Marketing Campaigns
If your website uses email marketing, there's some legislation you should know about. The General Data Protection Regulation (GDPR) is a new privacy-focused law that went into effect earlier this …
Continue ReadingNew Feature: Mailster Integration
We’ve been hard at work this week, and we’re pleased to announce an official integration for the popular Mailster WordPress Newsletter plugin! If you haven’t heard of Mailster, check …
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