Advice

4 Tips for Building Your Mailing List

Building your mailing list is one of the most important parts of setting up a viable online business or membership site. Email marketing is the best way to direct potential customers to specific parts of your website and convert clicks into sales. Did you know that readers are more likely to click links in emails…

Stop Confusing Your Customers

I recently went to a WordCamp in Orange County (which was awesome by the way) and had the most frustrating experience with a rental car. Whenever I’m travelling in a new vehicle, the first thing I like to do is connect my iPhone to the audio system and Bluetooth system. I’m always surprised at how…

3 Excellent Reasons to Hire a Copywriter for Your Membership Site

Hiring a copywriter for your WordPress membership site might seem like a frivolous expense, but there are actually quite a few benefits to doing so. Copywriters are highly skilled in creating quality content, sales pages, and general web copy that not only engage your members, but convert silent lurkers into loyal customers. If you’ve been thinking…

5 Killer Tools to Help You Run Your Business

Running a business is hard. You have expenses to manage, team members to keep in the loop, and all the while you must keep your own work organized. Really, the only way to keep everything straight is to come up with some processes that will help you and your team do all the things you…

How to Plan a Digital Marketing Strategy

When you’re running a business in the modern day, it’s important to have a digital marketing strategy. Whether you like it or not, we live in a digital age where most people will check how many likes you have on your Facebook page before they read through the testimonials on your website. We are constantly…