Advice

Rolling or Fixed: Which Membership Model Is Best?

When you are creating a membership business, you have a lot of decisions to make: pricing, marketing, SEO, hosting, themes, etc. But perhaps one detail that is lesser considered is whether or not your membership should be rolling or fixed. There are pros and cons to each membership model, but it depends on what your…

Ways to Win Back Lapsed Members from your Membership Site

A lapsed membership. Every membership business deals with this problem. It’s frustrating and sometimes discouraging, but it’s a normal part of the business. Your membership business already has a member retention strategy set in place, right? So why not have a lapsed member strategy laid out as well? In this article, we will explain a…

Does My Membership Site Provide Value? (And How to Fix it if It Doesn’t)

Pricing, web design, marketing. All of these are factors that are important for the success of your membership site. However, what is ultimately the single factor that impacts your customers directly and helps them determine whether or not they want to continue to support your online business? Value! Gone are the days of wonder when…

Content Lock

Membership Site Content: Which Content Should Be Paid or Free?

Putting all of your content inside the members-only area of your website might seem like the obvious choice when trying to decide if your content should be paid or free. After all, if the only way people can access your content is to sign up, this approach is sure to grow your userbase, right? Unfortunately,…

How to Pick the Perfect Name for Your Online Business

Creating an online business has its challenges, but one of the biggest challenges for any business owners is coming up with a name for the business! You want your membership business to be unique and special to everyone who encounters it, so your name needs to have that same feel. But how do you go…