Data & Metrics

3 Ways to Minimize Your Website’s Bounce Rate

Attracting website traffic is often difficult, but it can be even harder to keep visitors on your site once they arrive. Your ‘bounce rate’ refers to the number of people who click away from your site after only viewing one page, and a high rate can take a toll on your conversions. Many factors go…

One Tool to Rule Them All: Google Analytics

Google Analytics. You’ve heard the name, right? If you haven’t—and maybe even if you have—you’re probably wondering what it is, what it does, and how it can help your business. More importantly, after you’ve read this post, you’ll wonder why you’re not already using it. In a nutshell, Google Analytics is the tool of analytics…

Utilizing Platform-Based Analytics, Part 3: Instagram Insights

We’re continuing our three-part series on how to use platform-based analytics, and today’s topic is Instagram Insights. If you didn’t get a chance to read our previous two posts about Facebook and LinkedIn analytics, no problem. You can go back and read them once you’re done here. So, why, for the final post in this…

Utilizing Platform-Based Analytics, Part 2: LinkedIn Analytics

LinkedIn is definitely not your everyday “This is how my life is going” place to post. Nope. Rather, it’s a space for professionals to connect with each other and with companies and where you can put your best professional foot—profile—forward for top-ranking companies and recruiters. It’s the most widely-used professional platform for showcasing whatever you…

Utilizing Platform-Based Analytics, Part 1: Facebook Insights

Reviewing your social media analytics and measuring your metrics is something we hope by now you know is super important in determining ROI on your social media efforts. In December, we set out to give you an idea of the best measurement tools across the social media board—tools like Hootsuite, Buffer, and Edgar. While these…