Data & Metrics

Utilizing Platform-Based Analytics, Part 1: Facebook Insights

Reviewing your social media analytics and measuring your metrics is something we hope by now you know is super important in determining ROI on your social media efforts. In December, we set out to give you an idea of the best measurement tools across the social media board—tools like Hootsuite, Buffer, and Edgar. While these…

Tools for Measuring Social Media Analytics

This year we’ve talked about the importance of measuring your company’s social media metrics and calculating ROI. We’ve also briefly mentioned that there are tools you can use to ease the, uh, “burden” of crunching the analytics. Today we’re going to take a closer look at a few of these tools so you’ll be in…

Does SEO Enhance Social Media, or Does Social Media Enhance SEO?

Last spring we gave you an overview of what search engine optimization (SEO) is and why it’s important for your business. We also shared several posts about the importance of social media marketing and how it increases your company’s online presence. So that got us wondering—just how intertwined are SEO efforts and social media campaigns? Can…

How to Measure Social Media ROI, Part 2

Last week we introduced you to the complex world of social media ROI. In part 1, we gave you tips on what to measure and why, and we reviewed setting social media goals and objectives. Today we’re going to give you our best tips and tools for calculating ROI. As mentioned in part 1, you…

How to Measure Social Media ROI, Part 1

A few weeks ago we talked about how to review social media metrics. As stated in our post, metrics are “the data you gather and use to measure the performance of your social media campaigns and what that means for your company’s bottom line. Metrics help you determine whether the time you’re spending on social…