Emails

The Basics of Conversion-Worthy Membership Renewal Reminders

When you have a membership business, you are so worried about making sure that you gain new members, that it can sometimes be easy to forget that you need to make sure that you can retain your members, too! This starts with making sure you have your building blocks in place for successful membership renewal…

How to Write a Killer Welcome Email

Imagine you open your inbox to find you have twelve new emails, including several marketing ones. You open one from your employer about an upcoming work event, then glance at one from your kid’s school. Maybe you like the $10-off coupon being advertised in its subject line from your favorite Asian joint, so you open…

Why You Should Be Segmenting Your Email Lists (And How to Get Started)

Email marketing can be an excellent way to engage with new leads, as well as those who have purchased products from your business in the past. However, if you have a high unsubscribe rate, that may be a sign that you’re irritating your followers with too many or irrelevant messages. One way to deal with…

What the GDPR Means for Your Email Marketing Campaigns

If your website uses email marketing, there’s some new legislation you should know about. The General Data Protection Regulation (GDPR) is a new privacy-focused law that went into effect earlier this year. Among other things, it may require you to obtain consent for some of the email marketing your company does. Fortunately, there are steps you…