Marketing

3 Key SEO Strategies for Small Businesses

Search Engine Optimization (SEO) is vital to any website, but is particularly important for small businesses. However, optimizing your site is no easy feat, and can require a lot of patience. Small business owners are often already working at full capacity – leaving little time for this additional task. Fortunately, there are a number of…

Using Social Media Sentiment Analysis to Really Understand Your Members

Have you ever wondered how your members feel about your membership site and business? How they truly feel? If you were a fly on the wall, you could probably learn a ton just listening to your customers’ casual conversations. We recently talked about the differences between social media monitoring and social media listening. And we…

Social Media Listening: Ears On!

It seems like every day there’s a new fad in social media—a rising-star platform, a trending hashtag, a new social media term. Everything changes so quickly it’s becoming necessary to keep up with it in real time. And that’s where social media listening (sometimes known as “social listening”) comes in.  Wait, you’re thinking, you already…

Running Competitions

Running Competitions to Promote Your Membership Site

If you’re looking for a way to promote your membership website and grow your audience, then running a competition could be the answer. Of course, there are many ways to grow your audience, but contests and giveaways can work really well. In this article, we’ll cover the benefits of running a competition to grow your…

The Lowdown on Backlinks: What They Are and Why You Need Them

Among the many elements that make up search engine optimization (SEO), backlinks are one of the hardest to understand and possibly even more difficult to procure. Backlinks are part of off-site SEO, which, as a refresher, refers to promoting your website on outside platforms (think social media). These little gems persuade users to visit your…