Social Media

Social Media Listening: Ears On!

It seems like every day there’s a new fad in social media—a rising-star platform, a trending hashtag, a new social media term. Everything changes so quickly it’s becoming necessary to keep up with it in real time. And that’s where social media listening (sometimes known as “social listening”) comes in.  Wait, you’re thinking, you already…

Predicted Social Media Trends for 2018

Happy New Year! Now that 2017 is in the books, it’s time to start thinking about what you’re going to do with your business in 2018, and that includes taking a look at where your social media efforts will be aimed. Should you grow your likes on Facebook, or should you devote most of your…

Tools for Measuring Social Media Analytics

This year we’ve talked about the importance of measuring your company’s social media metrics and calculating ROI. We’ve also briefly mentioned that there are tools you can use to ease the, uh, “burden” of crunching the analytics. Today we’re going to take a closer look at a few of these tools so you’ll be in…

The Whys and Whats of Live Streaming on Social Media

If you’ve shied away from going live on social media, we’re here to show you it may not be as scary as you think. Or perhaps the reason you’re staying away is because you think it’s a passing fad? Well, you’ll get our two cents on that, too. Why Live Video? First, let’s discuss why…