Social Media

Two Billion Reasons to Be on Facebook for Business

Let’s be upfront about this: you no longer just want to be on Facebook—you must be on it. Why? Well, there are nearly two billion reasons! Facebook’s statistics show there are 1.94 billion active monthly users. Because that’s a lot of people in one (virtual) space, Facebook is a must in today’s business world. Here’s…

LinkedIn Company Pages: Your Checklist for Best Practices

A few months ago we gave you an overview of LinkedIn, where we briefly talked about creating company pages. Let’s delve a bit deeper into the best ways to use this feature. One of the main purposes of LinkedIn (the largest social media platform for professionals and businesses) is networking—connecting with others in your industry…

What You Can Expect with Social Media in 2017

Social media is a fluid tool, continually and rapidly changing as new platforms and ways of engaging with current, long-standing platforms are introduced. The way users participate on and respond to social media changes quickly too. According to one social media expert, “The social media world is constantly evolving, and the pace seems to be…

Demystifying Google+ for Business

Google Plus (or Google+) may look like just another social media platform—but as with anything Google, there’s a lot more than meets the eye. G+ (as we’ll refer to it throughout this post) is only one application of many Google services, such as YouTube, Gmail, Google Maps, Hangouts, AdWords, G Suite, and others. It’s the…

Facebook 101

Part 1 of 2 Facebook currently boasts 1.79 billion users, so we’ll assume you’re one of those users and that you’re familiar with how to set up and use a personal Facebook profile. What you may not be familiar with is how to set up and run a business page—and having a Facebook business page…