{"id":30110,"date":"2021-10-18T14:29:57","date_gmt":"2021-10-18T20:29:57","guid":{"rendered":"https:\/\/memberpress.com\/lessons\/planning-and-creating-your-content\/"},"modified":"2023-10-23T11:16:58","modified_gmt":"2023-10-23T15:16:58","slug":"how-to-plan-and-organize-membership-content","status":"publish","type":"mpcs-lesson","link":"https:\/\/memberpress.com\/de\/mp-courses\/getting-started-with-memberpress-video-course\/lessons\/how-to-plan-and-organize-membership-content\/","title":{"rendered":"Lektion 1: Planen und Organisieren von Inhalten auf Ihrer Mitgliederseite"},"content":{"rendered":"<p>Eine erfolgreiche Mitgliederseite erfordert eine gut geplante und ausgef\u00fchrte Inhaltsstrategie. Es geht nicht nur darum, Inhalte zu produzieren, sondern auch zu wissen, welche Inhalte Ihre Mitglieder w\u00fcnschen, wie sie diese strukturieren und wie sie sie effektiv bereitstellen k\u00f6nnen.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">In diesem Video...<\/h4>\n\n\n\n<p>Wir werden die grundlegenden Schritte der Planung, des Hochladens und der Organisation von Inhalten auf Ihrer Mitgliederseite behandeln.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"4Z9SXz0LRQVia5vKAdJWOhDculkbHTp86Nj2IGtBxnMoFr\"><div class=\"responsive-video\"><iframe title=\"Lektion 1: Planung und Erstellung von Inhalten (Erste Schritte mit MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uYfgyCo3TOw?list=PLQQLi8kUYS9YyKZ_935uARNZL_rWQ_lmd&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Was ist der Inhalt einer Mitgliederseite?<\/h3>\n\n\n\n<p>Der Inhalt der Mitgliedschaftsseiten ist das <strong>exklusives Material<\/strong> nur f\u00fcr Mitglieder zug\u00e4nglich, die Ihre Website abonniert oder f\u00fcr den Zugang bezahlt haben.\u00a0<\/p>\n\n\n\n<p>Blogbeitr\u00e4ge sind eine der beliebtesten Arten von Inhalten, die Sie anbieten k\u00f6nnen, aber eine Vielzahl von Mitgliedschaftsmaterialien gibt Ihrer Website die W\u00fcrze, die sie braucht, um das Interesse und das Engagement der Mitglieder f\u00fcr Ihre Inhalte zu erhalten.<\/p>\n\n\n\n<p>Hier ein kleiner Einblick in die Art von Inhalten, die Sie auf Ihrer Mitgliederseite anbieten k\u00f6nnten:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Blog-Artikel<\/li>\n\n\n\n<li>Online-Kurse<\/li>\n\n\n\n<li>Videos<\/li>\n\n\n\n<li>Podcasts<\/li>\n\n\n\n<li>eBooks<\/li>\n\n\n\n<li>Digitale Downloads<\/li>\n\n\n\n<li>Software\u00a0<\/li>\n\n\n\n<li>Bilder<\/li>\n\n\n\n<li>Webinare\u00a0<\/li>\n\n\n\n<li>Coaching-Sitzungen\u00a0<\/li>\n\n\n\n<li>Private + soziale Diskussionsplattformen\u00a0<\/li>\n\n\n\n<li>und so vieles mehr!\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Das Wichtigste ist, dass Sie immer wieder neue und innovative Inhalte liefern. Dies ist keine \u201cOne-Hit-Wonder\u201d-Branche. Probieren Sie verschiedene Arten von Inhalten aus, um herauszufinden, was Ihnen leicht f\u00e4llt und was Ihr Publikum nach mehr verlangt.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Wie Sie den Inhalt Ihrer Mitgliederseite organisieren<\/h3>\n\n\n\n<p>Die Inhalte Ihrer Mitgliederseite k\u00f6nnen f\u00fcr Ihre Leser frei zug\u00e4nglich sein, oder Sie k\u00f6nnen eine Abonnementgeb\u00fchr erheben. Wir <em>sehr <\/em>schlagen vor, dass Sie auf Ihrer Website sowohl kostenlose als auch kostenpflichtige Inhalte anbieten.\u00a0<\/p>\n\n\n\n<p>Wie bestimmen Sie dann, welche Inhalte Sie <strong>hinter einer Bezahlschranke sch\u00fctzen<\/strong> sollte sich danach richten, wie viel Zeit Sie in die Erstellung Ihrer Inhalte investieren und wie wertvoll diese sind. Wie Sie Ihre Inhalte sch\u00fctzen k\u00f6nnen, wird sp\u00e4ter in Lektion 4 n\u00e4her erl\u00e4utert.\u00a0<\/p>\n\n\n\n<p>Konzentrieren Sie sich vorerst darauf, Ihre Inhalte \u00fcbersichtlich zu halten, indem Sie folgende Aufgaben zuweisen <strong>Kategorien <\/strong>und <strong>Tags.<\/strong> Je besser Sie von Anfang an organisiert sind, desto einfacher wird es sein, Mitgliedschaften aufzubauen und Ihre Inhalte in Zukunft zu sch\u00fctzen.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Weiterf\u00fchrende Lekt\u00fcre + Ressourcen<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lesen &gt;&gt; <a href=\"https:\/\/memberpress.com\/de\/blog\/membership-sites-101\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Was ist eine Mitgliedschaftsseite?<\/a><\/li>\n\n\n\n<li>Lesen &gt;&gt; <a href=\"https:\/\/memberpress.com\/de\/blog\/10-types-of-content-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">10 Arten von Inhalten f\u00fcr Ihre Mitgliederseite<\/a><\/li>\n\n\n\n<li>Lesen &gt;&gt; <a href=\"https:\/\/memberpress.com\/de\/blog\/memberpress-website-examples\/\" target=\"_blank\" rel=\"noopener\" title=\"\">90+ WordPress Beispiele f\u00fcr Mitgliedschaftsseiten<\/a><\/li>\n<\/ul>","protected":false},"featured_media":0,"template":"","mpcs-curriculum-tags":[],"mpcs-curriculum-categories":[],"class_list":{"0":"post-30110","1":"mpcs-lesson","2":"type-mpcs-lesson","3":"status-publish","5":"entry","6":"has-post-thumbnail"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Build the business of your dreams with our thrilling MemberPress Video Course! 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