{"id":13692,"date":"2016-10-12T06:00:26","date_gmt":"2016-10-12T12:00:26","guid":{"rendered":"https:\/\/memberpress.com\/?p=13692"},"modified":"2026-03-02T10:30:10","modified_gmt":"2026-03-02T15:30:10","slug":"how-to-gain-a-blog-following","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/how-to-gain-a-blog-following\/","title":{"rendered":"How to Gain a Blog Following"},"content":{"rendered":"

Your website showcases your business. Your blog, however, showcases you<\/em>. It\u2019s where you connect with your customers on a personal level<\/a>. But what do you do if you\u2019ve got a blog with outstanding content<\/a>, stunning visuals, eye-catching and an easy-to-read design and no one\u2019s coming to see you? Take a look at some of our tips below\u2014we\u2019ve got some insights on how you can attract those highly sought-after readers!<\/p>\n

Create a blog you<\/em> would want to read.<\/p>\n

Your blog is built around your business and your passion for it, so, naturally, your readers and target audience will be those who share your interests and passions. Therefore, you\u2019ll want to be sure the written and visual content you share is something that piques your interest\u2014not only because that\u2019s most likely what your readers will want, but also because it\u2019s something you\u2019re excited to write about. There is definitely a tone in writing. Let your audience hear the \u201cexcited and happy to share my knowledge\u201d you.<\/p>\n

Create blog posts your target audience isn\u2019t already reading about.<\/h4>\n

Your blog may have amazing content and striking visuals, but if you\u2019re essentially writing about what everyone else is writing about, there\u2019s no real incentive for readers. Ask yourself, \u201cWhat new, distinctive angle can I take on this topic?\u201d Focus on what makes your business or brand unique and share knowledge that makes you stand out from the crowd.<\/p>\n

Cater to your target audience and readers by being aware of their needs and wants.<\/h4>\n

Get involved in the social media conversations surrounding your business and listen to what the community is saying. What are they looking for? What do they need help with? What knowledge do they wish they had? How are you and your business uniquely qualified to give that information to them? Blog about it!<\/p>\n

Give them the knowledge and\/or experience only you can give them.<\/h4>\n

Remember, your blog is the place to showcase what you\u2019re are all about. Educate your readers about the business and community, but don\u2019t try to sell to them on your blog. As a membership site, you\u2019ve got all the products behind your gates, so use your blog as a helpful, friendly place where readers come for your knowledge and to connect with you. Eventually they\u2019ll want to purchase a membership to get even more.<\/p>\n

So how do<\/em> you keep readers coming back for more? Or visit you initially? Here are a few technical tips for growing your reader list:<\/p>\n