{"id":13878,"date":"2016-11-22T10:27:45","date_gmt":"2016-11-22T17:27:45","guid":{"rendered":"https:\/\/memberpress.com\/?p=13878"},"modified":"2017-09-19T15:10:25","modified_gmt":"2017-09-19T21:10:25","slug":"how-to-use-ebooks-to-market-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/how-to-use-ebooks-to-market-your-membership-site\/","title":{"rendered":"How to Use eBooks to Market Your Membership Site"},"content":{"rendered":"<p>Until fairly recently, publishing a book was a difficult and time-consuming process. But these days, traditional publishing houses have largely been replaced with the Internet. Just about anyone can write an ebook, then <a href=\"https:\/\/kdp.amazon.com\/\" target=\"_blank\" rel=\"noopener\">publish it<\/a>\u00a0with the largest book retailer in the world, Amazon. Talk about endless opportunities for both your website and membership site! It\u2019s time to take advantage of self-publishing to promote your membership site.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69dd0513416ca\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dd0513416ca\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-use-ebooks-to-market-your-membership-site\/#Connect_with_Your_Target_Audience\" >Connect with Your Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-use-ebooks-to-market-your-membership-site\/#Leveraging_Amazon\" >Leveraging Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-use-ebooks-to-market-your-membership-site\/#Publishing_Your_eBook_on_Your_Membership_Site\" >Publishing Your eBook on Your Membership Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-use-ebooks-to-market-your-membership-site\/#Top_Tips_for_Writing_an_eBook\" >Top Tips for Writing an eBook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-use-ebooks-to-market-your-membership-site\/#Launch\" >Launch<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>In this article we\u2019ll discuss how ebooks can help you market your site. First we\u2019ll look at the benefits of publishing on Amazon and, second, we\u2019ll look at how you can use ebooks on your sites. We\u2019ll then consider some of the top tips for writing an ebook and how to create an exciting launch for it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Connect_with_Your_Target_Audience\"><\/span>Connect with Your Target Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Whether you go with Amazon or just on your website, publishing an ebook is an effective way to connect with your target audience. You can share your ideas and expertise whilst you subtly explain the benefits of your membership site, which should encourage readers to sign up for your site.<\/p>\n<p>An ebook is an excellent means of demonstrating your knowledge in an easily digestible format. There are those who may not be so sure about signing up for a membership site and all that it involves. But when you connect with readers through an ebook, you build their trust. As they gain understanding and feel more comfortable with your site and what it offers, they\u2019ll be more liable to sign up.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Leveraging_Amazon\"><\/span>Leveraging Amazon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While a self-published ebook available only on your site has its benefits, publishing with Amazon gives you a lot more exposure than your site alone ever could. So if you\u2019re serious about membership-site promotion, you should definitely consider publishing with Amazon.<\/p>\n<h4>Exposure to the Masses<\/h4>\n<p>Like the possibility of being discovered by millions? \u00a0Publishing your book on Amazon is an invaluable way to get the word out about your site\u2019s content. An ebook showcases who you are and why people should subscribe to your site. And it\u2019s all for free.<\/p>\n<h4>Credibility and Authentication<\/h4>\n<p>You\u2019re an expert in your field, and you want people to know it. Your author-bio page is a critical component of your ebook marketing strategy. Publishing your ebook on Amazon and having an author page gives you instant credibility, establishes your expertise, and authenticates your membership site.<\/p>\n<h4>Set Your Price Low<\/h4>\n<p>With Amazon, you can select your ebook\u2019s pricing. It may be tempting to go with a higher price to try and make money from your book, but if you\u2019ve published it to help promote your membership site, be sure to opt for a low fee.<\/p>\n<p>There are thousands of ebooks available on Amazon. So unless you already have a following as a writer, people won\u2019t be rushing to buy your book. If you price your ebook at the low end of the scale, those who haven\u2019t heard of you or your membership site but are interested in your field\u00a0may purchase your book\u2014and become future members of your site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Publishing_Your_eBook_on_Your_Membership_Site\"><\/span>Publishing Your eBook on Your Membership Site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you don\u2019t choose to go the Amazon route, no worries. There are other ways to use your ebook to promote your membership site. Let\u2019s talk about some of them now.<\/p>\n<h4>Generating Leads<\/h4>\n<p>Using an ebook as an opt-in incentive magnet is an effective way to generate leads. For instance, you can give it away to anyone who signs up for your mailing list. And once these potential members are on your email list, you\u2019ll be able to keep in contact with them and further promote your site.<\/p>\n<h4>A Reward for Signing Up<\/h4>\n<p>Membership sites sometimes offer rewards for signing up, renewing a subscription, or simply opting for a free trial. Offering your ebook as a reward encourages people to join up and adds value to your offer.<\/p>\n<h4>Bonus Material Inside Your Membership Site<\/h4>\n<p>You can also use your ebook as bonus content inside your membership site for paying members eye\u2019s only. If you want members to renew their subscriptions, it\u2019s important that you continually add interesting and relevant content in different forms. An ebook may resonate with many of your members and convince them that your membership site fees are well worth paying for.<\/p>\n<h4>An Extra Revenue Stream<\/h4>\n<p>Lastly, your ebook can always be sold to provide you with an extra revenue stream. Selling an ebook on your site can help grow your persona as an expert in your field. And if your book is well written, a customer who has bought and read it may could become a convert to your site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Top_Tips_for_Writing_an_eBook\"><\/span>Top Tips for Writing an eBook<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When writing an ebook, the number-one thing is to make sure your content is interesting and relevant to your target audience. It should be based on the same topic as your membership site so you\u2019re attracting the right kind of readers\u2014those who could be future members.<\/p>\n<p>The content of your ebook should also be of high quality. You want your readers to be impressed so they\u2019ll take an interest in your site. Your goal is to demonstrate your credentials and promote your business, but be careful not to make it too self-promotional. Subtlety is the way to go.<\/p>\n<p>If the idea of writing a book has never appealed to you, that\u2019s okay. Ebooks don\u2019t have to be lengthy or take years to write. Try compiling a selection of old posts and then adding an introduction and conclusion. Or use a ghostwriter to create the ebook for you.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Launch\"><\/span>Launch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once your ebook is complete, it\u2019s time to launch it. You\u2019ll definitely want to create excitement around your book release. A good launch will help advertise not only your book but also your site.<\/p>\n<p>So, where to promote your book? You can do that on your site, as well as create a press release for it. Also, ask other sites in your industry to review your book, and try to be interviewed about it on people\u2019s\u00a0<a href=\"https:\/\/memberpress.com\/top-tips-for-creating-a-successful-podcast-to-promote-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">podcasts<\/a>\u00a0and <a href=\"https:\/\/memberpress.com\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noopener\">webinars<\/a>. If it\u2019s relevant to your audience, be sure to market your ebook in the local paper or on the radio. Having a new book out gives you something to talk about, so take advantage of any opportunity you get to promote your ebook and, in turn, your membership site.<\/p>\n<h4>Final Thoughts<\/h4>\n<p>Writing and promoting an ebook is a great membership-site marketing tool, but not unless your book is both high quality and relevant to your industry. It cannot be overstated. If readers don\u2019t think your ebook is worth its salt, they won\u2019t join your membership site. However, if you\u2019ve created an ebook that checks off all the boxes we\u2019ve listed in this article, above and you successfully promote it, you\u2019ll drive traffic to your site, generate leads, and most likely grow your member list.<\/p>\n<p><em>How have you used an ebook to help you promote your membership site? Please let us know in the comments below. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Until fairly recently, publishing a book was a difficult and time-consuming process. But these days, traditional publishing houses have largely been replaced with the Internet. Just about anyone can write an ebook, then publish it\u00a0with the largest book retailer in the world, Amazon. Talk about endless opportunities for both your website and membership site! It\u2019s [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":15075,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[358,70],"class_list":{"0":"post-13878","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-ebook","9":"tag-membership-site","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Writing an eBook is an effective way to market your membership site. 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