{"id":13921,"date":"2016-12-07T10:14:38","date_gmt":"2016-12-07T17:14:38","guid":{"rendered":"https:\/\/memberpress.com\/?p=13921"},"modified":"2026-03-02T11:42:09","modified_gmt":"2026-03-02T16:42:09","slug":"corporate-membership-accounts-and-how-to-price-them","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/corporate-membership-accounts-and-how-to-price-them\/","title":{"rendered":"Wie Sie den Preis f\u00fcr Ihre Firmenmitgliedschaftspakete festlegen (mit Video)"},"content":{"rendered":"<p>Wenn Sie Ihren Mitgliedern schon immer die M\u00f6glichkeit geben wollten, ihre eigenen Benutzer zu verwalten, dann wurde das Add-on Corporate Accounts f\u00fcr MemberPress genau f\u00fcr Sie entwickelt. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a0910cbca5c5\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0910cbca5c5\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/corporate-membership-accounts-and-how-to-price-them\/#Corporate_Accounts_Add-on_Use_Cases\" >Firmenkonten Add-on Anwendungsf\u00e4lle<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/corporate-membership-accounts-and-how-to-price-them\/#Teachers_and_Homeschool_Co-ops\" >Lehrer und Homeschool Co-ops<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/corporate-membership-accounts-and-how-to-price-them\/#Independent_Instructors\" >Unabh\u00e4ngige Ausbilder<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/corporate-membership-accounts-and-how-to-price-them\/#Go_even_bigger\" >Noch gr\u00f6\u00dfer werden<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/corporate-membership-accounts-and-how-to-price-them\/#Corporate_Team_Training\" >Teamtraining f\u00fcr Unternehmen<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/corporate-membership-accounts-and-how-to-price-them\/#Creating_Business-to-Business_B2B_Membership_Products\" >Erstellen von Business-to-Business (B2B) Mitgliedschaftsprodukten<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/corporate-membership-accounts-and-how-to-price-them\/#A_Great_Potential_ROI\" >Ein gro\u00dfes ROI-Potenzial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/de\/blog\/corporate-membership-accounts-and-how-to-price-them\/#An_Efficient_Alternative_to_Account_Sharing\" >Eine effiziente Alternative zur gemeinsamen Nutzung von Konten<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/de\/blog\/corporate-membership-accounts-and-how-to-price-them\/#How_Does_the_MemberPress_Corporate_Accounts_Add-on_Work\" >Wie funktioniert das MemberPress-Add-on f\u00fcr Unternehmenskonten?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/de\/blog\/corporate-membership-accounts-and-how-to-price-them\/#How_to_Price_Corporate_Membership_Packages\" >Preisgestaltung f\u00fcr Firmenmitgliedschaftspakete<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/de\/blog\/corporate-membership-accounts-and-how-to-price-them\/#Multiple_Pricing_Tiers\" >Mehrere Preisstaffeln<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/de\/blog\/corporate-membership-accounts-and-how-to-price-them\/#Do_Some_Critical_Thinking\" >Kritisch nachdenken<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/de\/blog\/corporate-membership-accounts-and-how-to-price-them\/#Final_Thoughts\" >Abschlie\u00dfende \u00dcberlegungen<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Firmenmitgliedschaftspakete sind eine gute M\u00f6glichkeit, um <strong>eine gro\u00dfe Gruppe von Benutzern verwalten<\/strong> <strong>f\u00fcr alle Arten von Unternehmensschulungen bis hin zum Lernen im Klassenzimmer.<\/strong><\/p>\n\n\n\n<p>Wenn Sie einem Nutzer ein Mitgliedskonto f\u00fcr eine Firmenmitgliedschaft zuweisen, kann er seine eigene Gruppe von Untermitgliedern erstellen und verwalten. Diese Untermitglieder k\u00f6nnen auch auf Ihre Mitgliedschaftsseite und deren Inhalte zugreifen.<\/p>\n\n\n\n<p>In diesem Artikel werden wir untersuchen, was die <a href=\"https:\/\/memberpress.com\/de\/addons\/corporate-accounts\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Zusatzmodul Unternehmenskonten<\/a> und wir gehen auf einige Dinge ein, die Sie bei der Festlegung der Preise f\u00fcr Firmenmitgliedschaftspakete ber\u00fccksichtigen sollten.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"ExYBN2RlmSfQvrMCe1ia89Gsn0JbkTUKcZXyqouwpP5ALh6D4FH7\"><div class=\"responsive-video\"><iframe title=\"Anbieten von Firmenkonten mit MemberPress (Anleitung)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Ad0Sl2MLwrE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATch >> How to offer corporate accounts with memberpress<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"corporate-accounts-add-on-use-cases\"><span class=\"ez-toc-section\" id=\"Corporate_Accounts_Add-on_Use_Cases\"><\/span>Firmenkonten Add-on Anwendungsf\u00e4lle<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Es gibt tausend M\u00f6glichkeiten, wie Sie das Add-on f\u00fcr Unternehmenskonten nutzen k\u00f6nnen, um Ihre Website aufzuwerten und einen Mehrwert f\u00fcr Ihre Mitglieder zu schaffen. Hier sind einige der besten Ideen, die wir gesehen haben.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Teachers_and_Homeschool_Co-ops\"><\/span>Lehrer und Homeschool Co-ops<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1215726502.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1215726502.jpg\" alt=\"Kinder, die in einer Gruppe von Heimsch\u00fclern zusammenarbeiten\" class=\"wp-image-36812\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1215726502.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1215726502-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1215726502-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1215726502-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1215726502-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1215726502-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p>Vielleicht bietet Ihr Mitgliedschaftsprodukt <strong>Bildungsressourcen<\/strong>. <strong>Lehrkr\u00e4fte und Ausbilder<\/strong> die M\u00f6glichkeit, ihren Sch\u00fclern und Studenten Zugang zu den Inhalten Ihrer Mitgliederseite zu geben.<\/p>\n\n\n\n<p>Mit dem Zusatzmodul f\u00fcr Firmenkonten kann ein Lehrer einmalig ein Paket f\u00fcr eine Firmenmitgliedschaft erwerben. Sie k\u00f6nnen dann ihren Sch\u00fclern Zugang gew\u00e4hren, die jeweils ihr eigenes Konto auf Ihrer Website erhalten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Independent_Instructors\"><\/span>Unabh\u00e4ngige Ausbilder<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1344803604.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1344803604.jpg\" alt=\"Online-Fitnesstrainer\" class=\"wp-image-36813\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1344803604.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1344803604-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1344803604-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1344803604-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1344803604-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1344803604-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p>Alternativ k\u00f6nnte Ihre Mitgliederseite Folgendes enthalten <strong>Expertenrat und Ressourcen f\u00fcr nahezu jede Branche<\/strong>. <\/p>\n\n\n\n<p>Ein Beispiel: Sie betreiben eine Fitness-Website.<strong> Unabh\u00e4ngige Personal Trainer <\/strong>k\u00f6nnen ein Unternehmenskonto auf Ihrer Website erwerben und ihren Kunden Zugang zu Ihren Materialien gew\u00e4hren. <\/p>\n\n\n\n<p>This models saves independent instructors the time and effort\u00a0required to create their own content and manage a membership site themselves.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Go_even_bigger\"><\/span>Noch gr\u00f6\u00dfer werden<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sie k\u00f6nnten sogar <strong>dieses Gesch\u00e4ftsmodell auf die Spitze treiben<\/strong> und erweitern Sie Ihr Fitnessgesch\u00e4ft erheblich. <\/p>\n\n\n\n<p>Es w\u00fcrde etwa so funktionieren:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-create-a-certification-program-with-wordpress-or-just-offer-certificates-to-your-students\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Erstellen und verkaufen Sie eine <strong>Zertifizierungsprogramm<\/strong><\/a> f\u00fcr unabh\u00e4ngige Ausbilder auf der Grundlage Ihres Fitnesskonzepts.<\/li>\n\n\n\n<li>Nach der Zertifizierung kann der Ausbilder <strong>ein Unterkonto f\u00fcr die Mitgliedschaft erwerben<\/strong> auf Ihrer Website, wo sie ihre eigenen Kurse, Beratungen und Materialien anbieten k\u00f6nnen.<\/li>\n\n\n\n<li>Sie w\u00fcrden nicht nur <strong>Mitgliedsbeitr\u00e4ge einziehen <\/strong>von jedem Ausbilder, k\u00f6nnen Sie auch eine<strong> Einnahmeaufteilungsvereinbarung<\/strong>.<\/li>\n\n\n\n<li>W\u00e4hrend Sie diese wiederkehrenden Einnahmen erzielen, werden Sie gleichzeitig <strong>Erweiterung des Angebots auf Ihrer Website<\/strong>.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Corporate_Team_Training\"><\/span>Teamtraining f\u00fcr Unternehmen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1313245942.jpg\"><img decoding=\"async\" width=\"788\" height=\"443\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1313245942.jpg\" alt=\"Online-Firmentraining\" class=\"wp-image-36814\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1313245942.jpg 788w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1313245942-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1313245942-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1313245942-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1313245942-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1313245942-156x88.jpg 156w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/a><\/figure>\n\n\n\n<p>Oder vielleicht wurde Ihre Mitgliedschaftsseite erstellt, um <strong>gro\u00dfen Organisationen bei der Bereitstellung von Schulungsmaterial helfen<\/strong>. <\/p>\n\n\n\n<p>Ihre Mitglieder und Kunden sind die gro\u00dfen Organisationen, die ihren Mitarbeitern den Zugang zu diesen Inhalten erm\u00f6glichen wollen. Wenn Sie einem Mitglied ein Unternehmenskonto geben, kann es den Zugang zu Ihren Inhalten \u00fcber sein eigenes Mitglieder-Dashboard verwalten.<\/p>\n\n\n\n<p>Die Vorteile dieses Add-ons bestehen darin, dass Ihre Mitglieder einmalig zahlen und dann nach eigenem Ermessen Zugang zur Mitgliederseite erhalten k\u00f6nnen. Au\u00dferdem m\u00fcssen Sie sich nicht mehr um die Erstellung neuer Konten und die Verwaltung des Zugangs k\u00fcmmern.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"create-business-to-business-b2b-membership-products\"><span class=\"ez-toc-section\" id=\"Creating_Business-to-Business_B2B_Membership_Products\"><\/span>Erstellen von Business-to-Business (B2B) Mitgliedschaftsprodukten<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mit dem Add-on f\u00fcr Unternehmen k\u00f6nnen Sie B2B-Mitgliedschaftsprodukte erstellen. Ihre korporativen Mitglieder k\u00f6nnen dann Ihre Mitgliedschaftsinhalte ihren Kunden als Teil ihrer Dienstleistung anbieten.<\/p>\n\n\n\n<p>Anstatt eine Mitgliederseite zu erstellen und viele einzelne Mitglieder zu finden, k\u00f6nnen Sie nun <strong>ein Unternehmenspaket erstellen und es an einen Kunden verkaufen, der es dann an viele Nutzer weitergibt<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Great_Potential_ROI\"><\/span> Ein gro\u00dfes ROI-Potenzial<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Solange Sie Ihren Firmenmitgliedschaftskonten einen angemessenen Preis geben, k\u00f6nnen Sie <strong>generate the same amount of revenue from landing one corporate member\u00a0as you would acquiring multiple regular members<\/strong>. Das ist etwas, wor\u00fcber man nachdenken sollte!<\/p>\n\n\n\n<p>Mit dem MemberPress-Add-on f\u00fcr Unternehmenskonten kann ein Benutzer ein Konto einrichten, mit dem eine Gruppe von Personen auf Ihre Inhalte zugreifen kann - alle werden vom urspr\u00fcnglichen \u00fcbergeordneten Konto verwaltet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Efficient_Alternative_to_Account_Sharing\"><\/span>Eine effiziente Alternative zur gemeinsamen Nutzung von Konten<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Da jedes Untermitglied sein eigenes Konto erh\u00e4lt, ist dies eine <strong>effiziente Alternative zur gemeinsamen Nutzung von Konten und anderen komplizierten L\u00f6sungen<\/strong>.<\/p>\n\n\n\n<p>Wenn dies f\u00fcr Sie von Nutzen sein k\u00f6nnte, lesen Sie weiter, um mehr dar\u00fcber zu erfahren, wie das Add-on Corporate Accounts f\u00fcr MemberPress funktioniert. Wir geben Ihnen auch Tipps, wie Sie die Preise f\u00fcr Firmenmitgliedschaftspakete effektiv gestalten k\u00f6nnen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-does-the-memberpress-corporate-accounts-add-on-work\"><span class=\"ez-toc-section\" id=\"How_Does_the_MemberPress_Corporate_Accounts_Add-on_Work\"><\/span>Wie funktioniert das MemberPress-Add-on f\u00fcr Unternehmenskonten?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nach der Aktivierung des Add-ons k\u00f6nnen Sie dann mit der Erstellung von Mitgliedschaftspaketen f\u00fcr Firmenkonten beginnen. Bestehende Mitgliedschaftspakete k\u00f6nnen auch in Firmenmitgliedschaftsprodukte umgewandelt werden.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"740\" height=\"420\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/Corporate-Add-on-Create-Account.png\" alt=\"Wie man ein Firmenmitgliedschaftskonto bei MemberPress einrichtet\" class=\"wp-image-13923\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/Corporate-Add-on-Create-Account.png 740w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/Corporate-Add-on-Create-Account-300x170.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/Corporate-Add-on-Create-Account-700x397.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/Corporate-Add-on-Create-Account-156x89.png 156w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n\n\n<p>Bei der Einrichtung Ihrer Firmenmitgliedschaft k\u00f6nnen Sie festlegen, wie viele Unterkonten jedes Firmenmitglied erstellen kann. <\/p>\n\n\n\n<p>Mit dieser Funktion k\u00f6nnen Sie mehrere Ebenen f\u00fcr Ihre Firmenkonten erstellen, wobei jede Ebene eine unterschiedliche Anzahl von Unterkonten hinzuf\u00fcgen kann.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"740\" height=\"497\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/Corporate-Add-on-Pricing-Table.png\" alt=\"Erstellen Sie mehrere Mitgliedschaftsoptionen mit unterschiedlichen Unterkontogrenzen\" class=\"wp-image-13924\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/Corporate-Add-on-Pricing-Table.png 740w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/Corporate-Add-on-Pricing-Table-300x201.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/Corporate-Add-on-Pricing-Table-253x170.png 253w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/Corporate-Add-on-Pricing-Table-700x470.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/Corporate-Add-on-Pricing-Table-156x105.png 156w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-price-corporate-membership-packages\"><span class=\"ez-toc-section\" id=\"How_to_Price_Corporate_Membership_Packages\"><\/span>Preisgestaltung f\u00fcr Firmenmitgliedschaftspakete<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wie wir gesehen haben, ist es mit dem Add-on f\u00fcr Unternehmenskonten m\u00f6glich, dass Ihre Benutzer als \u00fcbergeordnete Mitglieder fungieren und ihre eigenen Untermitglieder zu Ihrer Website hinzuf\u00fcgen k\u00f6nnen.<\/p>\n\n\n\n<p>Obwohl diese Funktion dazu beitragen kann, Ihren Verwaltungsaufwand zu verringern, stellt sich die Frage, wie Sie Ihre Mitgliedskonten bepreisen sollen.<\/p>\n\n\n\n<p>Beachten Sie zun\u00e4chst, dass Sie die maximale Anzahl von Unterkonten festlegen k\u00f6nnen, die jedes Firmenmitglied hinzuf\u00fcgen kann. Sie k\u00f6nnen auch mehrere Stufen f\u00fcr Firmenmitglieder einrichten. Dies hat den Vorteil, dass die Mitglieder dann f\u00fcr die M\u00f6glichkeit, weitere Unterkonten unter ihrem Dachkonto hinzuzuf\u00fcgen, extra bezahlen k\u00f6nnen. <\/p>\n\n\n\n<p>Dank dieser Funktion k\u00f6nnen Sie den Preis Ihrer Firmenmitgliedschaften entsprechend der Anzahl der von jeder Stufe unterst\u00fctzten Unterkonten erh\u00f6hen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Multiple_Pricing_Tiers\"><\/span>Mehrere Preisstaffeln<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wenn es um die Preisgestaltung Ihrer Firmenmitgliedschaftskonten geht, <a href=\"https:\/\/memberpress.com\/de\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Es wird dringend empfohlen, mehrere Preisstufen anzubieten.<\/a>. Stellen Sie au\u00dferdem Nachforschungen an. Schauen Sie sich an, wie \u00e4hnliche Websites wie die Ihrige die Preise f\u00fcr ihre Firmenmitgliedschaftspakete festlegen, um sicherzustellen, dass Sie sich im Rahmen bewegen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_Some_Critical_Thinking\"><\/span>Kritisch nachdenken<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00dcberlegen Sie au\u00dferdem, wie viel Wert Sie Ihren Mitgliedern bieten. Werden sie eine gute Rendite f\u00fcr ihre Investition erhalten? Wenn Sie die Kapitalrendite nachweisen oder den Wert des Angebots zeigen k\u00f6nnen, k\u00f6nnen Sie mehr verlangen.<\/p>\n\n\n\n<p>Denken Sie daran, dass die Vorteile, die Sie Ihren Mitgliedern bieten, nicht unbedingt finanzieller Art sein m\u00fcssen, wenn es darum geht, den Wert Ihrer Mitgliederseite zu bestimmen. <\/p>\n\n\n\n<p>Sie k\u00f6nnen <strong>einen Mehrwert bieten, indem Sie Ihren Mitgliedern Zeit und M\u00fche ersparen<\/strong>oder sogar durch <strong>unterhaltsam <\/strong>sie. Schlie\u00dflich zahlen die Leute gerne, um einen Film zu sehen. <\/p>\n\n\n\n<p>Wenn der Schwerpunkt Ihrer Mitgliederseite eher auf Unterhaltung als auf Bildung liegt, k\u00f6nnen Sie trotzdem alle <a href=\"https:\/\/memberpress.com\/de\/how-to-price-memberships-part-1-the-anchoring-effect\/\" target=\"_blank\" rel=\"noreferrer noopener\">die besten Strategien und Ratschl\u00e4ge zur Preisgestaltung f\u00fcr Mitglieder<\/a> um Ihr Produkt richtig zu bepreisen.<\/p>\n\n\n\n<p>Das Wichtigste ist, dass Sie Ihren Nutzern diesen Wert vermitteln. Nutzen Sie den Platz in Ihrer Preistabelle, um die gro\u00dfen Vorteile einer Anmeldung darzulegen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final-thoughts\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Abschlie\u00dfende \u00dcberlegungen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hoffentlich ist die <a href=\"https:\/\/memberpress.com\/de\/addons\/corporate-accounts\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Zusatzmodul f\u00fcr Unternehmenskonten f\u00fcr MemberPress<\/a> bietet einige Funktionen, mit denen Sie Ihre Mitgliederseite effizienter verwalten k\u00f6nnen.<\/p>\n\n\n\n<p>Wenn es darum geht, den Preis f\u00fcr Ihre Firmenmitgliedschaftskonten festzulegen, ist es in gewisser Hinsicht wichtig, sich daran zu erinnern, <strong>Die Preisgestaltung ist eher eine Kunst als eine Wissenschaft.<\/strong> Niemand kennt wirklich den Wert Ihres Produkts oder wei\u00df, wie viel die Leute bereit sind, daf\u00fcr zu zahlen.<\/p>\n\n\n\n<p>Das Testen der Preisstruktur Ihrer Mitgliederseite ist unerl\u00e4sslich, wenn Sie diesen wichtigen Aspekt Ihres Projekts richtig angehen wollen.<\/p>\n\n\n\n<p>Wie verwenden Sie das Add-on f\u00fcr Unternehmenskonten f\u00fcr MemberPress? Bitte teilen Sie Ihre Gedanken in den Kommentaren unten mit.<\/p>\n\n\n\n<p><strong>Wenn Ihnen dieser Artikel gefallen hat, abonnieren Sie doch unseren Newsletter im <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Box Affiliate-Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Box<\/a> bis zu Ihrer Rechten!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve ever wanted to give your members the ability to manage their own set of users, then the Corporate Accounts add-on for MemberPress was created just for you. Corporate membership packages are a great way to manage a large group of users for anything from corporate training to learning in the classroom. 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accounts.","og:url":"https:\/\/memberpress.com\/de\/blog\/corporate-membership-accounts-and-how-to-price-them\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/Corporate-Membership-Pricing-photodune-5644947-1.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/Corporate-Membership-Pricing-photodune-5644947-1.jpg","og:image:width":740,"og:image:height":494,"article:published_time":"2016-12-07T17:14:38+00:00","article:modified_time":"2026-03-02T16:42:09+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How to Price Your Corporate Membership Packages (With Video)","twitter:description":"Find out how to create corporate membership packages with the MemberPress Corporate Accounts add-on with pricing advice for corporate 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17:35:58","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":null,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2020-12-21 16:19:34","updated":"2026-03-03 15:08:04"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Price Your Corporate Membership Packages (With Video)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"Membership Site","link":"https:\/\/memberpress.com\/de\/blog\/category\/membership-site\/"},{"label":"How to Price Your Corporate Membership Packages (With Video)","link":"https:\/\/memberpress.com\/de\/blog\/corporate-membership-accounts-and-how-to-price-them\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"4","content_native":[{"type":"core\/paragraph","render":"<p>If you\u2019ve ever wanted to give your members the ability to manage their own set of users, then the Corporate Accounts add-on for MemberPress was created just for you. <\/p>","content":[{"type":"text","data":"If you\u2019ve ever wanted to give your members the ability to manage their own set of users, then the Corporate Accounts add-on for MemberPress was created just for you. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Corporate membership packages are a great way to <strong>manage a large group of users<\/strong> <strong>for anything from corporate training to learning in the classroom.<\/strong><\/p>","content":[{"type":"text","data":"Corporate membership packages are a great way to <strong>manage a large group of users<\/strong> <strong>for anything from corporate training to learning in the classroom.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>By giving a user a corporate membership account, they can then create and manage their own group of sub-members. These sub-members can also access your membership site and its content.<\/p>","content":[{"type":"text","data":"By giving a user a corporate membership account, they can then create and manage their own group of sub-members. These sub-members can also access your membership site and its content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we\u2019ll explore what the <a href=\"https:\/\/memberpress.com\/addons\/corporate-accounts\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Corporate Accounts add-on<\/a> can do, and we'll go over some things to think about when you're working out how to price corporate membership packages.<\/p>","content":[{"type":"text","data":"In this article, we\u2019ll explore what the <a href=\"https:\/\/memberpress.com\/addons\/corporate-accounts\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Corporate Accounts add-on<\/a> can do, and we'll go over some things to think about when you're working out how to price corporate membership packages."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"How to Offer Corporate Accounts with MemberPress (Tutorial)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Ad0Sl2MLwrE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"Anbieten von Firmenkonten mit MemberPress (Anleitung)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Ad0Sl2MLwrE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/youtu.be\/Ad0Sl2MLwrE?rel=0","caption":"WATch &gt;&gt; How to offer corporate accounts with memberpress","url":"https:\/\/youtu.be\/Ad0Sl2MLwrE?rel=0"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"corporate-accounts-add-on-use-cases\">Corporate Accounts Add-on Use Cases<\/h2>","content":"Firmenkonten Add-on Anwendungsf\u00e4lle","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>There are a thousand way you could use the Corporate Accounts add-on to boost your site and add value to your members. Here are some of the best ideas we've seen.<\/p>","content":[{"type":"text","data":"There are a thousand way you could use the Corporate Accounts add-on to boost your site and add value to your members. Here are some of the best ideas we've seen."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Teachers and Homeschool Co-ops<\/h3>","content":"Lehrer und Homeschool Co-ops","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1215726502.jpg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1215726502.jpg\" alt=\"kids working together in a homeschool group setting\" class=\"wp-image-36812\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1215726502.jpg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1215726502.jpg","alt":"kids working together in a homeschool group setting","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1215726502.jpg","linkDestination":"media"},"style":{"width":724,"height":483,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>Maybe your membership product provides <strong>educational resources<\/strong>. <strong>Teachers and instructors<\/strong> might like the ability to give their students access to the content in your membership site.<\/p>","content":[{"type":"text","data":"Maybe your membership product provides <strong>educational resources<\/strong>. <strong>Teachers and instructors<\/strong> might like the ability to give their students access to the content in your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With the Corporate Accounts add-on, a teacher can pay once to purchase a corporate membership package. They can then grant access to their students who each get their own account on your site.<\/p>","content":[{"type":"text","data":"With the Corporate Accounts add-on, a teacher can pay once to purchase a corporate membership package. They can then grant access to their students who each get their own account on your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Independent Instructors<\/h3>","content":"Unabh\u00e4ngige Ausbilder","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1344803604.jpg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1344803604.jpg\" alt=\"online fitness instructor\" class=\"wp-image-36813\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1344803604.jpg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1344803604.jpg","alt":"online fitness instructor","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1344803604.jpg","linkDestination":"media"},"style":{"width":724,"height":483,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>Alternatively, your membership site could include <strong>expert advice and resources for just about any industry<\/strong>. <\/p>","content":[{"type":"text","data":"Alternatively, your membership site could include <strong>expert advice and resources for just about any industry<\/strong>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, say you run a fitness site.<strong> Independent personal trainers <\/strong>could purchase a corporate account from your site and give their clients access to your materials. <\/p>","content":[{"type":"text","data":"For example, say you run a fitness site.<strong> Independent personal trainers <\/strong>could purchase a corporate account from your site and give their clients access to your materials. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This models saves independent instructors the time and effort&nbsp;required to create their own content and manage a membership site themselves.<\/p>","content":[{"type":"text","data":"This models saves independent instructors the time and effort&nbsp;required to create their own content and manage a membership site themselves."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Go even bigger<\/h3>","content":"Noch gr\u00f6\u00dfer werden","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>You could even <strong>kick this business model up a notch<\/strong> and significantly expand your fitness business. <\/p>","content":[{"type":"text","data":"You could even <strong>kick this business model up a notch<\/strong> and significantly expand your fitness business. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It would work something like this:<\/p>","content":[{"type":"text","data":"It would work something like this:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/memberpress.com\/blog\/how-to-create-a-certification-program-with-wordpress-or-just-offer-certificates-to-your-students\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Create and sell a <strong>certification program<\/strong><\/a> for independent instructors based on your fitness approach.<\/li>\n\n\n\n<li>Once certified, the instructor could <strong>purchase a membership sub-account<\/strong> on your site where they could offer their own classes, consults, and materials.<\/li>\n\n\n\n<li>Not only would you <strong>collect membership fees <\/strong>from each instructor, you could also set up a<strong> revenue sharing agreement<\/strong>.<\/li>\n\n\n\n<li>While collecting this recurring revenue, you'd be simultaneously <strong>expanding the offerings on your site<\/strong>.<\/li>\n<\/ol>","content":"<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-create-a-certification-program-with-wordpress-or-just-offer-certificates-to-your-students\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Erstellen und verkaufen Sie eine <strong>Zertifizierungsprogramm<\/strong><\/a> f\u00fcr unabh\u00e4ngige Ausbilder auf der Grundlage Ihres Fitnesskonzepts.<\/li>\n\n\n\n<li>Nach der Zertifizierung kann der Ausbilder <strong>ein Unterkonto f\u00fcr die Mitgliedschaft erwerben<\/strong> auf Ihrer Website, wo sie ihre eigenen Kurse, Beratungen und Materialien anbieten k\u00f6nnen.<\/li>\n\n\n\n<li>Sie w\u00fcrden nicht nur <strong>Mitgliedsbeitr\u00e4ge einziehen <\/strong>von jedem Ausbilder, k\u00f6nnen Sie auch eine<strong> Einnahmeaufteilungsvereinbarung<\/strong>.<\/li>\n\n\n\n<li>W\u00e4hrend Sie diese wiederkehrenden Einnahmen erzielen, werden Sie gleichzeitig <strong>Erweiterung des Angebots auf Ihrer Website<\/strong>.<\/li>\n<\/ol>","listItemData":[{"type":"core\/list-item","render":"<li><a href=\"https:\/\/memberpress.com\/blog\/how-to-create-a-certification-program-with-wordpress-or-just-offer-certificates-to-your-students\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Create and sell a <strong>certification program<\/strong><\/a> for independent instructors based on your fitness approach.<\/li>","content":"Create and sell a certification program for independent instructors based on your fitness approach.","data":{"text":"Create and sell a certification program for independent instructors based on your fitness approach."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Once certified, the instructor could <strong>purchase a membership sub-account<\/strong> on your site where they could offer their own classes, consults, and materials.<\/li>","content":"Once certified, the instructor could purchase a membership sub-account on your site where they could offer their own classes, consults, and materials.","data":{"text":"Once certified, the instructor could purchase a membership sub-account on your site where they could offer their own classes, consults, and materials."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Not only would you <strong>collect membership fees <\/strong>from each instructor, you could also set up a<strong> revenue sharing agreement<\/strong>.<\/li>","content":"Not only would you collect membership fees from each instructor, you could also set up a revenue sharing agreement.","data":{"text":"Not only would you collect membership fees from each instructor, you could also set up a revenue sharing agreement."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>While collecting this recurring revenue, you'd be simultaneously <strong>expanding the offerings on your site<\/strong>.<\/li>","content":"While collecting this recurring revenue, you'd be simultaneously expanding the offerings on your site.","data":{"text":"While collecting this recurring revenue, you'd be simultaneously expanding the offerings on your site."},"style":{"parent_style":{}}}],"data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Corporate Team Training<\/h3>","content":"Teamtraining f\u00fcr Unternehmen","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1313245942.jpg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1313245942.jpg\" alt=\"online corporate training\" class=\"wp-image-36814\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1313245942.jpg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1313245942.jpg","alt":"online corporate training","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1313245942.jpg","linkDestination":"media"},"style":{"width":788,"height":443,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>Or perhaps your membership site was created to <strong>help large organizations deliver training materials<\/strong>. <\/p>","content":[{"type":"text","data":"Or perhaps your membership site was created to <strong>help large organizations deliver training materials<\/strong>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your members and customers are those large organizations who want their staff to have access to this content. By giving one member a corporate account, they can then manage the access to your content through their own membership dashboard.<\/p>","content":[{"type":"text","data":"Your members and customers are those large organizations who want their staff to have access to this content. By giving one member a corporate account, they can then manage the access to your content through their own membership dashboard."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The benefits of this add-on are that your members can pay once and then grant access to the membership site as they see fit. It can also remove you from the process of creating new accounts and managing access.<\/p>","content":[{"type":"text","data":"The benefits of this add-on are that your members can pay once and then grant access to the membership site as they see fit. It can also remove you from the process of creating new accounts and managing access."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"create-business-to-business-b2b-membership-products\">Creating Business-to-Business (B2B) Membership Products<\/h2>","content":"Erstellen von Business-to-Business (B2B) Mitgliedschaftsprodukten","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>The corporate add-on allows you to create B2B membership products. Your corporate members can then offer your membership content to their clients as part of their service.<\/p>","content":[{"type":"text","data":"The corporate add-on allows you to create B2B membership products. Your corporate members can then offer your membership content to their clients as part of their service."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Now instead of creating a membership site and having to find lots of individual members, you can <strong>create a corporate package and sell it to one customer who then delivers it to many users<\/strong>.<\/p>","content":[{"type":"text","data":"Now instead of creating a membership site and having to find lots of individual members, you can <strong>create a corporate package and sell it to one customer who then delivers it to many users<\/strong>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"> A Great Potential ROI<\/h3>","content":"Ein gro\u00dfes ROI-Potenzial","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>As long as you price your corporate membership accounts appropriately, you could <strong>generate the same amount of revenue from landing one corporate member&nbsp;as you would acquiring multiple regular members<\/strong>. That's something to think about!<\/p>","content":[{"type":"text","data":"As long as you price your corporate membership accounts appropriately, you could <strong>generate the same amount of revenue from landing one corporate member&nbsp;as you would acquiring multiple regular members<\/strong>. That's something to think about!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Essentially, with the MemberPress Corporate Accounts add-on, one user can sign up for an account that allows a group of people to access your content \u2013 all managed by the original parent account.<\/p>","content":[{"type":"text","data":"Essentially, with the MemberPress Corporate Accounts add-on, one user can sign up for an account that allows a group of people to access your content \u2013 all managed by the original parent account."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">An Efficient Alternative to Account Sharing<\/h3>","content":"Eine effiziente Alternative zur gemeinsamen Nutzung von Konten","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>As each sub-member gets their own account, this is an <strong>efficient alternative to account sharing and other complicated solutions<\/strong>.<\/p>","content":[{"type":"text","data":"As each sub-member gets their own account, this is an <strong>efficient alternative to account sharing and other complicated solutions<\/strong>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If this sounds like something you could make use of, read on to find out more about how the Corporate Accounts add-on for MemberPress works. We\u2019ll also provide some advice on how to price corporate membership packages effectively.<\/p>","content":[{"type":"text","data":"If this sounds like something you could make use of, read on to find out more about how the Corporate Accounts add-on for MemberPress works. We\u2019ll also provide some advice on how to price corporate membership packages effectively."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"how-does-the-memberpress-corporate-accounts-add-on-work\">How Does the MemberPress Corporate Accounts Add-on Work?<\/h2>","content":"Wie funktioniert das MemberPress-Add-on f\u00fcr Unternehmenskonten?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>After activating the add-on, you can then start creating corporate account membership packages. Existing membership packages can also be converted to corporate membership products.<\/p>","content":[{"type":"text","data":"After activating the add-on, you can then start creating corporate account membership packages. Existing membership packages can also be converted to corporate membership products."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/Corporate-Add-on-Create-Account.png\" alt=\"How to Create a Corporate Membership Account with MemberPress\" class=\"wp-image-13923\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/Corporate-Add-on-Create-Account.png","data":{"alt":"How to Create a Corporate Membership Account with MemberPress","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/Corporate-Add-on-Create-Account.png","align":"center"},"style":{"width":740,"height":420,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>When setting up your corporate membership, you can define how many sub-accounts each corporate member can create. <\/p>","content":[{"type":"text","data":"When setting up your corporate membership, you can define how many sub-accounts each corporate member can create. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This feature gives you the ability to create multiple tiers for your corporate accounts, with each level able to add a different number of sub-accounts.<\/p>","content":[{"type":"text","data":"This feature gives you the ability to create multiple tiers for your corporate accounts, with each level able to add a different number of sub-accounts."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/Corporate-Add-on-Pricing-Table.png\" alt=\"Create multiple membership optons with different sub-account limits\" class=\"wp-image-13924\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/Corporate-Add-on-Pricing-Table.png","data":{"alt":"Create multiple membership optons with different sub-account limits","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/Corporate-Add-on-Pricing-Table.png","align":"center"},"style":{"width":740,"height":497,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"how-to-price-corporate-membership-packages\">How to Price Corporate Membership Packages<\/h2>","content":"Preisgestaltung f\u00fcr Firmenmitgliedschaftspakete","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As we\u2019ve seen, with the Corporate Accounts add-on it\u2019s possible to enable your users to function as parent members, with the ability to add their own sub-members to your site.<\/p>","content":[{"type":"text","data":"As we\u2019ve seen, with the Corporate Accounts add-on it\u2019s possible to enable your users to function as parent members, with the ability to add their own sub-members to your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Although this feature can help reduce your administrative duties, it does present the question of how to price your membership accounts.<\/p>","content":[{"type":"text","data":"Although this feature can help reduce your administrative duties, it does present the question of how to price your membership accounts."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>First, keep in mind that you can define the maximum number of sub-accounts each corporate member can add. You can also create multiple corporate members tiers. The benefit of this is that members can then pay extra for the ability to add more sub-accounts under their umbrella account. <\/p>","content":[{"type":"text","data":"First, keep in mind that you can define the maximum number of sub-accounts each corporate member can add. You can also create multiple corporate members tiers. The benefit of this is that members can then pay extra for the ability to add more sub-accounts under their umbrella account. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Thanks to this feature, you can increase the price of your corporate memberships in line with how many sub-accounts each tier supports.<\/p>","content":[{"type":"text","data":"Thanks to this feature, you can increase the price of your corporate memberships in line with how many sub-accounts each tier supports."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Multiple Pricing Tiers<\/h3>","content":"Mehrere Preisstaffeln","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>When it comes to pricing your corporate membership accounts, <a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">offering multiple pricing tiers is highly recommended<\/a>. Also, do your research. See how sites similar to yours are pricing their corporate membership packages to make sure you're in the ballpark.<\/p>","content":[{"type":"text","data":"When it comes to pricing your corporate membership accounts, <a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">offering multiple pricing tiers is highly recommended<\/a>. Also, do your research. See how sites similar to yours are pricing their corporate membership packages to make sure you're in the ballpark."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Do Some Critical Thinking<\/h3>","content":"Kritisch nachdenken","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Additionally, consider how much value you\u2019re offering your members. Will they get a good return on their investment? If you can demonstrate ROI or show the value on offer, then you can charge more.<\/p>","content":[{"type":"text","data":"Additionally, consider how much value you\u2019re offering your members. Will they get a good return on their investment? If you can demonstrate ROI or show the value on offer, then you can charge more."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Remember, when it comes to determining the value of your membership site, the benefits on offer to your members don't have to be financial or something tangible. <\/p>","content":[{"type":"text","data":"Remember, when it comes to determining the value of your membership site, the benefits on offer to your members don't have to be financial or something tangible. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can <strong>provide value by saving your members time and effort<\/strong>, or even by <strong>entertaining <\/strong>them. After all, people are happy to pay to watch a movie. <\/p>","content":[{"type":"text","data":"You can <strong>provide value by saving your members time and effort<\/strong>, or even by <strong>entertaining <\/strong>them. After all, people are happy to pay to watch a movie. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If the focus of your membership site is on entertainment rather than education, you can still use all <a href=\"https:\/\/memberpress.com\/how-to-price-memberships-part-1-the-anchoring-effect\/\" target=\"_blank\" rel=\"noreferrer noopener\">the best membership pricing strategies and advice<\/a> to price your product correctly.<\/p>","content":[{"type":"text","data":"If the focus of your membership site is on entertainment rather than education, you can still use all <a href=\"https:\/\/memberpress.com\/how-to-price-memberships-part-1-the-anchoring-effect\/\" target=\"_blank\" rel=\"noreferrer noopener\">the best membership pricing strategies and advice<\/a> to price your product correctly."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The most important thing is to communicate that value to your users. Use the space in your pricing table to lay out the great benefits to signing up.<\/p>","content":[{"type":"text","data":"The most important thing is to communicate that value to your users. Use the space in your pricing table to lay out the great benefits to signing up."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"final-thoughts\">Final Thoughts<\/h2>","content":"Abschlie\u00dfende \u00dcberlegungen","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Hopefully, the <a href=\"https:\/\/memberpress.com\/addons\/corporate-accounts\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Corporate Accounts add-on for MemberPress<\/a> will provide some functionality to help you manage your membership site more efficiently.<\/p>","content":[{"type":"text","data":"Hopefully, the <a href=\"https:\/\/memberpress.com\/addons\/corporate-accounts\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Corporate Accounts add-on for MemberPress<\/a> will provide some functionality to help you manage your membership site more efficiently."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When it comes to knowing how to price your corporate membership accounts, it's import to remember that in some ways, <strong>pricing is more of an art than a science.<\/strong> No one really knows the value of your product or how much people are willing to pay for it.<\/p>","content":[{"type":"text","data":"When it comes to knowing how to price your corporate membership accounts, it's import to remember that in some ways, <strong>pricing is more of an art than a science.<\/strong> No one really knows the value of your product or how much people are willing to pay for it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Testing your membership site pricing structure is essential if you want to get this key aspect of your project right.<\/p>","content":[{"type":"text","data":"Testing your membership site pricing structure is essential if you want to get this key aspect of your project right."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>How do you use the Corporate Accounts add-on for MemberPress? Please share your thoughts in the comments below.<\/p>","content":[{"type":"text","data":"How do you use the Corporate Accounts add-on for MemberPress? Please share your thoughts in the comments below."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to subscribe to our newsletter in the box up to your right!<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to subscribe to our newsletter in the box up to your right!<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/13921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/2122"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=13921"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/13921\/revisions"}],"predecessor-version":[{"id":74173,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/13921\/revisions\/74173"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/15072"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=13921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=13921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=13921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}