{"id":14170,"date":"2025-09-11T10:00:00","date_gmt":"2025-09-11T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=14170"},"modified":"2026-02-24T13:10:59","modified_gmt":"2026-02-24T18:10:59","slug":"how-to-use-discount-coupon-codes-effectively-on-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/","title":{"rendered":"Wie Sie Gutscheine f\u00fcr Ihre Mitgliederseite erstellen (mit Video)"},"content":{"rendered":"<p>Jeder Betreiber einer Mitgliederseite ist auf der Suche nach einfachen, effektiven M\u00f6glichkeiten, mehr Mitglieder zu gewinnen, die vorhandenen zu halten und den Umsatz zu steigern. Eines der einfachsten Werkzeuge in Ihrem MemberPress-Werkzeugkasten, um alle drei Punkte zu erreichen? <strong>Gutscheine.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a4d27af4c29b\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a4d27af4c29b\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#MemberPress_Coupon_Examples\" >MemberPress Coupon Beispiele<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Fine-Tuning_Your_Coupons\" >Feinabstimmung Ihrer Coupons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#How_and_Why_You_Should_Offer_a_Discount_Coupon\" >Wie und warum Sie einen Rabattgutschein anbieten sollten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Coupon_Codes_as_Lead_Magnets\" >Gutschein-Codes als Lead-Magneten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Use_a_Discount_Coupon_Code_in_an_Email_or_Newsletter\" >Verwenden Sie einen Rabatt-Gutscheincode in einer E-Mail oder einem Newsletter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Offer_Free_Trials_Instead_of_a_Discount\" >Bieten Sie kostenlose Testversionen anstelle eines Rabatts an<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Time_Sensitive_Discounts\" >Zeitabh\u00e4ngige Rabatte<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Discount_Upgrades_to_Premium_Plans\" >Rabattierte Upgrades auf Premium-Tarife<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Offer_a_Discount_on_Memberships_Renewals\" >Bieten Sie einen Rabatt f\u00fcr die Erneuerung der Mitgliedschaft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Create_Coupon_Codes_For_Your_Affiliates\" >Erstellen Sie Coupon Codes f\u00fcr Ihre Affiliates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Issue_Single-Use_Coupon_Codes_for_Individuals\" >Ausgabe von Einweg-Gutscheincodes f\u00fcr Einzelpersonen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Final_Thoughts\" >Abschlie\u00dfende \u00dcberlegungen<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"MjrvUA8CsTHxyfBXRzWZJ70kNnS4dcL3PeYm5huE2OptFV1l\"><div class=\"responsive-video\"><iframe title=\"Wie man Gutscheine in MemberPress erstellt (Vollst\u00e4ndige Anleitung)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0aOl3YImbQg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Sehen Sie sich ein vollst\u00e4ndiges Video-Tutorial zur Erstellung und Verwaltung von Gutscheinen in MemberPress an.<\/figcaption><\/figure>\n\n\n\n<p>Mit <a href=\"https:\/\/memberpress.com\/de\/docs\/creating-a-coupon\/\" title=\"\">MemberPress Gutscheine<\/a> k\u00f6nnen Sie Angebote erstellen, die <a href=\"https:\/\/writology.com\/blog\/benefits-of-using-coupon-code-marketing.html\" title=\"\">zieht neue Mitglieder an<\/a> belohnen Sie treue Kunden und bringen Sie Zauderer zum Handeln. Sie sind superschnell einzurichten, flexibel genug f\u00fcr fast jede Art von Werbeaktion und leistungsstark, um sowohl Anmeldungen als auch Kundenbindung zu f\u00f6rdern.<\/p>\n\n\n\n<p>Ob Sie eine zeitlich begrenzte Aktion durchf\u00fchren <strong>Schwarzer Freitag Verkauf<\/strong>Ob Sie neuen Mitgliedern einen Willkommensrabatt gew\u00e4hren oder langj\u00e4hrige Abonnenten belohnen, mit Gutscheinen k\u00f6nnen Sie Ihre Werbeaktionen flexibel auf Ihre Ziele abstimmen.<\/p>\n\n\n\n<p>In diesem Beitrag zeigen wir Ihnen, wie Sie Coupons in MemberPress erstellen, geben Ihnen Anwendungsbeispiele und zeigen Ihnen, wie Sie sie intelligent einsetzen k\u00f6nnen, um Ihr Mitgliederwachstum zu f\u00f6rdern.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Wie man MemberPress-Gutscheine erstellt<\/h1>\n\n\n\n<p>Einen MemberPress-Gutschein einzurichten ist ein Kinderspiel.  Um loszulegen, gehen Sie einfach auf Ihr WordPress-Dashboard und unter <strong>MemberPress Gutscheine<\/strong>klicken Sie auf die <strong>Neu hinzuf\u00fcgen<\/strong> Taste.<\/p>\n\n\n\n<p>MemberPress generiert automatisch einen Gutscheincode, aber Sie k\u00f6nnen ihn umbenennen, um Ihre Aktion zu reflektieren, wenn Sie m\u00f6chten. Ein kurzer, einpr\u00e4gsamer, alphanumerischer Code ist ideal!<\/p>\n\n\n\n<p>MemberPress Coupons sind extrem flexibel, so dass Sie so ziemlich jedes Angebot erstellen k\u00f6nnen, das Sie m\u00f6chten. <\/p>\n\n\n\n<p>Werfen wir einen Blick auf einige m\u00f6gliche Konfigurationen:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_Coupon_Examples\"><\/span>MemberPress Coupon Beispiele<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Wiederkehrender 10%-Rabattcoupon auf Lebenszeit:<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"426\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1024x426.jpg\" alt=\"Screenshot zur Einrichtung eines 10%-Rabattcoupons f\u00fcr Mitglieder auf Lebenszeit\" class=\"wp-image-74762\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1024x426.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-768x319.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-50x21.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1536x639.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-409x170.jpg 409w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-840x349.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1216x506.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-700x291.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-156x65.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1080x449.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon.jpg 1722w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Screenshot der Einrichtung eines 10%-Rabattgutscheins f\u00fcr lebenslange Mitglieder in MemberPRess<\/figcaption><\/figure>\n\n\n\n<p>Sie m\u00f6chten Ihre Treue belohnen? Richten Sie einen Gutschein ein, mit dem Sie lebenslang 10% auf jede Zahlung sparen. Perfekt f\u00fcr langfristige Vertr\u00e4ge, die die Mitglieder an sich binden.<\/p>\n\n\n\n<p>Wenn Sie \u201cStandard\u201d ausw\u00e4hlen, wird entweder ein wiederkehrender Rabatt f\u00fcr wiederkehrende Mitgliedschaften oder ein lebenslanger Rabatt f\u00fcr Mitgliedschaften mit einmaliger Zahlung erstellt. <\/p>\n\n\n\n<p>Sie k\u00f6nnen w\u00e4hlen, ob Sie einen prozentualen Rabatt oder einen festen Betrag erhalten m\u00f6chten.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">$50 Rabatt auf die erste Zahlung Coupon:<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"426\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1024x426.jpg\" alt=\"Screenshot der Einrichtung eines $50-Rabattcoupons f\u00fcr Mitglieder f\u00fcr die ersten Zahlungen\" class=\"wp-image-74761\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1024x426.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-768x319.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-50x21.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1536x639.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-409x170.jpg 409w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-840x349.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1216x506.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-700x291.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-156x65.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1080x449.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon.jpg 1722w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Screenshot zur Einrichtung eines $50-Mitgliedergutscheins f\u00fcr die ersten Zahlungen in MemberPress<\/figcaption><\/figure>\n\n\n\n<p>F\u00fchren Sie eine Einf\u00fchrungsaktion durch oder feiern Sie einen Meilenstein, indem Sie neuen Mitgliedern $50 auf ihre erste Zahlung gew\u00e4hren.<\/p>\n\n\n\n<p>Stellen Sie sicher, dass Sie die <em>Rabatt<\/em> den Betrag 0% aus, wenn der Rabatt nur f\u00fcr die erste Zahlung gelten soll. <\/p>\n\n\n\n<p>Aber wenn Sie m\u00f6chten, k\u00f6nnen Sie ein spezielles Angebot erstellen, wie z. B. $50 auf Ihre erste Zahlung und 10% auf alle folgenden wiederkehrenden Zahlungen. So spezifisch k\u00f6nnen Sie werden!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Verl\u00e4ngerter 30-t\u00e4giger kostenloser Testzeitraum Coupon:<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1024x502.jpg\" alt=\"Screenshot zur Einrichtung eines Gutscheins f\u00fcr eine erweiterte Probemitgliedschaft\" class=\"wp-image-74765\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1024x502.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-300x147.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-768x377.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-50x25.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-347x170.jpg 347w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-840x412.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1216x596.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-700x343.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-156x77.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1080x530.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30.jpg 1460w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Screenshot zur Einrichtung eines Gutscheins f\u00fcr eine erweiterte Probemitgliedschaft<\/figcaption><\/figure>\n\n\n\n<p>Locken Sie Zauderer mit einer erweiterten kostenlosen Testphase. Geben Sie ihnen statt der \u00fcblichen 7 Tage 30 Tage Zeit, sich zu informieren, und lassen Sie den Wert Ihrer Mitgliedschaft den Verkauf \u00fcbernehmen.<\/p>\n\n\n\n<p>Mit der Option \u201cTestphase \u00fcberschreiben\u201d k\u00f6nnen Sie einen Gutschein f\u00fcr eine begrenzte kostenlose Testphase oder eine verl\u00e4ngerte Testphase erstellen. <\/p>\n\n\n\n<p>Wenn Sie in Ihren Mitgliedschaftseinstellungen eine kostenlose Testoption eingerichtet haben, wird diese durch diesen Coupon au\u00dfer Kraft gesetzt. Angenommen, Sie bieten standardm\u00e4\u00dfig eine 7-t\u00e4gige kostenlose Testphase an - der obige Beispielcoupon setzt diese mit einer verl\u00e4ngerten kostenlosen Testphase au\u00dfer Kraft!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3 Monate f\u00fcr $30-Gutschein:<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1024x502.jpg\" alt=\"\" class=\"wp-image-74763\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1024x502.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-300x147.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-768x377.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-50x25.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-347x170.jpg 347w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-840x412.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1216x596.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-700x343.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-156x77.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1080x530.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30.jpg 1460w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Mit der Funktion zur Aufhebung der Probezeit k\u00f6nnen Sie ein individuelles Einf\u00fchrungsangebot machen, z. B. eine Pauschalgeb\u00fchr f\u00fcr die ersten Monate, bevor das regul\u00e4re Abonnement beginnt. Das ist ideal f\u00fcr saisonale Werbeaktionen oder die Werbung neuer Mitglieder.<\/p>\n\n\n\n<p>In diesem Beispiel setzt der Coupon die ersten drei Monate auf $30 fest und schaltet dann automatisch auf den Standardpreis der Mitgliedschaft zur\u00fcck.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2 Wochen Probezeit und 25% Rabatt bei Wiederholung: <\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1024x502.jpg\" alt=\"\" class=\"wp-image-74764\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1024x502.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-300x147.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-768x377.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-50x25.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-347x170.jpg 347w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-840x412.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1216x596.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-700x343.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-156x77.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1080x530.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off.jpg 1460w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Mit Trial Period Override k\u00f6nnen Sie Ihre Angebote stapeln! Richten Sie eine benutzerdefinierte Testphase ein und f\u00fcgen Sie dann einen laufenden Rabatt f\u00fcr die wiederkehrenden Zahlungen hinzu.<\/p>\n\n\n\n<p>In diesem Beispiel gew\u00e4hrt der Coupon den Mitgliedern eine 14-t\u00e4gige kostenlose Testphase. Nach Ablauf der Testphase wird das Abonnement zum Preis von 25% auf den regul\u00e4ren Preis der Mitgliedschaft abgeschlossen, solange das Abonnement aktiv bleibt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fine-Tuning_Your_Coupons\"><\/span>Feinabstimmung Ihrer Coupons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sobald Sie den Rabatt festgelegt haben, gibt Ihnen MemberPress mit den folgenden Optionen die M\u00f6glichkeit, Dringlichkeit, Exklusivit\u00e4t und intelligentes Targeting zu schaffen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Anzahl der Nutzungen:<\/strong> Legen Sie genau fest, wie oft ein Coupon eingel\u00f6st werden kann. Dies ist perfekt f\u00fcr die Erstellung von \"Limited Spots\"-Aktionen, die die Dringlichkeit erh\u00f6hen. <br><br>Sie k\u00f6nnten zum Beispiel den ersten 25 Anmeldungen einen Rabatt gew\u00e4hren und diesen dann automatisch auslaufen lassen.<br><\/li>\n\n\n\n<li><strong>Verfallsdaten:<\/strong> Legen Sie eine klare Frist f\u00fcr Ihr Angebot fest, damit es nicht auf unbestimmte Zeit l\u00e4uft. <br><br>Ein zeitlich begrenzter Coupon (\"G\u00fcltig bis Sonntag!\") schafft Verknappung und regt zum Handeln an.<br><\/li>\n\n\n\n<li><strong>Mitgliedschaftsspezifisches Targeting:<\/strong> W\u00e4hlen Sie aus, f\u00fcr welche Mitgliedschaften ein Coupon gilt. <br><br>Dies ist besonders praktisch, wenn Sie f\u00fcr eine neue Stufe werben, das Interesse an einem mittleren Tarif wieder wecken oder Ihre Premium-Mitgliedschaften vor st\u00e4ndigen Preisnachl\u00e4ssen sch\u00fctzen m\u00f6chten.<\/li>\n<\/ul>\n\n\n\n<p>Detaillierte Anweisungen finden Sie in unserem <a href=\"https:\/\/memberpress.com\/de\/user-manual\/memberpress-coupons\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress-Gutscheine Leitfaden<\/a>.<\/p>\n\n\n\n<p>Da Sie nun wissen, wie Sie mit MemberPress-Gutscheinen Gutscheine erstellen k\u00f6nnen, lassen Sie uns einen Blick auf einige der M\u00f6glichkeiten werfen, wie Sie sie verwenden k\u00f6nnen, und welche Vorteile dies mit sich bringt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_and_Why_You_Should_Offer_a_Discount_Coupon\"><\/span>Wie und warum Sie einen Rabattgutschein anbieten sollten<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Rabattgutscheincodes k\u00f6nnen auf verschiedene Weise verwendet werden, unter anderem f\u00fcr: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E-Mails sammeln,\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/de\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" title=\"\">neue Besucher anlocken<\/a>, <\/li>\n\n\n\n<li>die derzeitigen Mitglieder zu ermutigen, ihr Abonnement zu erneuern,<\/li>\n\n\n\n<li>treue Mitglieder zu belohnen.<\/li>\n<\/ul>\n\n\n\n<p>Hier sind einige Ideen, \u00fcber die Sie nachdenken k\u00f6nnen:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Coupon_Codes_as_Lead_Magnets\"><\/span>Gutschein-Codes als Lead-Magneten<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Die Verwendung eines Gutscheincodes als Leadmagnet ist eine gute M\u00f6glichkeit, E-Mail-Adressen zu sammeln. <\/p>\n\n\n\n<p>Erw\u00e4gen Sie <strong>Angebot einer kostenlosen Probezeit <\/strong>oder <strong>verg\u00fcnstigtes Abonnement<\/strong> um Besucher zu ermutigen, ihre E-Mails zu \u00fcbermitteln und sich in Ihre Liste einzutragen.<\/p>\n\n\n\n<p>Unabh\u00e4ngig davon, ob sie sich anmelden oder nicht, haben Sie ihre E-Mail-Adressen gesammelt, und sie k\u00f6nnen in zuk\u00fcnftige <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"activecampaign\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">E-Mail-Marketing<\/a> Kampagnen, Werbung f\u00fcr Ihre Website und F\u00f6rderung von Registrierungen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_a_Discount_Coupon_Code_in_an_Email_or_Newsletter\"><\/span>Verwenden Sie einen Rabatt-Gutscheincode in einer E-Mail oder einem Newsletter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Da Besucher, die Ihrer Mailingliste beitreten, ihr Interesse an Ihrer Mitgliederseite bekunden, ist es wichtig, sich auf diese Gruppe zu konzentrieren, da sie nun Teil Ihrer Zielgruppe sind und wahrscheinlich Mitglieder werden.<\/p>\n\n\n\n<p>Versuchen Sie, Gutscheincodes in E-Mails oder monatlichen Newslettern an Ihre Verteilerliste zu senden. Ein Rabatt kann der letzte Ansto\u00df sein, den Ihre Abonnenten brauchen, um Mitglied zu werden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offer_Free_Trials_Instead_of_a_Discount\"><\/span>Bieten Sie kostenlose Testversionen anstelle eines Rabatts an<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wie wir in unseren Beispielen bereits festgestellt haben, muss ein Gutscheincode nicht immer einen Rabatt auf die Geb\u00fchren bedeuten. Er kann auch verwendet werden, um einen Tag, eine Woche oder einen Monat lang kostenlos zu testen. <\/p>\n\n\n\n<p>Sobald ein Nutzer sich angemeldet, Ihre Website erkundet und auf Ihre Inhalte zugegriffen hat, ist er m\u00f6glicherweise eher daran interessiert, ein zahlendes Mitglied zu werden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Time_Sensitive_Discounts\"><\/span>Zeitabh\u00e4ngige Rabatte<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Eine weitere beliebte Option ist die Erstellung von Codes, die nur f\u00fcr einen begrenzten Zeitraum aktiv sind.<\/p>\n\n\n\n<p>Die Nutzung der <a href=\"https:\/\/memberpress.com\/de\/blog\/fomo-marketing\/\" title=\"\">FOMO-Ph\u00e4nomen<\/a>k\u00f6nnen Sie auch eine\u00a0<a href=\"https:\/\/en-gb.wordpress.org\/plugins\/powr-countdown-timer\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Countdown-Timer<\/a>\u00a0um zu zeigen, dass die Zeit f\u00fcr eine bestimmte Aktion abl\u00e4uft. <\/p>\n\n\n\n<p>Unter Druck und aus Angst, ein g\u00fcnstiges Angebot zu verpassen, sind die Besucher eher bereit, auf Ihr Angebot einzugehen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Discount_Upgrades_to_Premium_Plans\"><\/span>Rabattierte Upgrades auf Premium-Tarife<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wenn Ihre Mitgliedschaftsseite eine Vielzahl von\u00a0<a href=\"https:\/\/memberpress.com\/de\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pl\u00e4ne und Pakete<\/a>Ein Gutscheincode ist eine gute M\u00f6glichkeit, Mitglieder zu einem Upgrade zu bewegen. W\u00e4hlen Sie einen bestimmten Plan aus, den Sie f\u00f6rdern m\u00f6chten, und bieten Sie neuen und bestehenden Mitgliedern einen erm\u00e4\u00dfigten Tarif an.<\/p>\n\n\n\n<p>Sie k\u00f6nnten auch einen Gutscheincode exklusiv f\u00fcr aktuelle Mitglieder erstellen, der die Kosten f\u00fcr alle Tarife um einen bestimmten Prozentsatz reduziert. Dies ist ein effektiver Weg, um Ihr Publikum zum Upgrade auf Premium-Tarife zu ermutigen und so Ihre Einnahmen zu steigern.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offer_a_Discount_on_Memberships_Renewals\"><\/span>Bieten Sie einen Rabatt f\u00fcr die Erneuerung der Mitgliedschaft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/de\/blog\/membership-site-retention\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Mitgliederbindung<\/a> einer der wichtigsten Aspekte beim Betreiben einer Mitgliederseite. Wenn Ihre Mitglieder ihre Mitgliedschaft j\u00e4hrlich erneuern, schicken Sie ihnen einen Rabattgutscheincode, wenn ihre Mitgliedschaft abl\u00e4uft.<\/p>\n\n\n\n<p>Sie k\u00f6nnen die Erm\u00e4\u00dfigung auf ihren Mitgliedsbeitrag anrechnen lassen, was ein zus\u00e4tzlicher Anreiz f\u00fcr sie sein kann, dabei zu bleiben. <\/p>\n\n\n\n<p>Sie k\u00f6nnen auch die <a href=\"https:\/\/memberpress.com\/de\/blog\/the-basics-of-conversion-worthy-membership-renewal-reminders\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress-Erinnerungsfunktion<\/a>\u00a0Versenden Sie automatisierte E-Mails an Mitglieder, nachdem deren Abonnements abgelaufen sind. F\u00fcgen Sie dieser E-Mail einen Gutscheincode bei, damit die Mitglieder auf Ihre Website zur\u00fcckkehren und Ihr Angebot nutzen.<\/p>\n\n\n\n<p>Wenn\u00a0<a href=\"https:\/\/memberpress.com\/de\/how-to-charge-recurring-monthly-subscription-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mitglieder zahlen auf monatlicher Basis<\/a>, Wenn jemand versucht, seine Mitgliedschaft zu k\u00fcndigen, k\u00f6nnen Sie ihm einen Rabattgutschein zusenden. Da die Gewinnung neuer Mitglieder zeitaufw\u00e4ndig ist, hat die Bindung bestehender Mitglieder hohe Priorit\u00e4t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_Coupon_Codes_For_Your_Affiliates\"><\/span>Erstellen Sie Coupon Codes f\u00fcr Ihre Affiliates<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wenn Sie MemberPress erworben haben, k\u00f6nnen Sie die Vorteile der nahtlosen Integration mit\u00a0<a href=\"https:\/\/memberpress.com\/de\/using-affiliate-royale-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">das Easy Affiliate-Plugin<\/a>. Dieses Plugin macht es einfach, zu erstellen und zu verwalten\u00a0<a href=\"https:\/\/memberpress.com\/de\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ihr eigenes Partnerprogramm<\/a>\u00a0und um Anreize und Belohnungen f\u00fcr die Weiterleitung neuer Mitglieder auf Ihre Website zu schaffen.<\/p>\n\n\n\n<p>Sie k\u00f6nnen Ihren Partnern nicht nur eine Provision f\u00fcr die erfolgreiche Werbung f\u00fcr Ihre Website anbieten, sondern auch Gutscheincodes erstellen, die sie an ihre Mitglieder weitergeben k\u00f6nnen, um diese zu ermutigen, sich bei Ihrer Website anzumelden.<\/p>\n\n\n\n<p>Auf diese Weise entsteht eine Win-Win-Win-Situation: Sie gewinnen mehr Mitglieder, Ihre Partner erzielen mehr Provisionen, und ihre Zielgruppen erhalten einen Rabatt auf Ihrer Mitgliederseite.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Issue_Single-Use_Coupon_Codes_for_Individuals\"><\/span>Ausgabe von Einweg-Gutscheincodes f\u00fcr Einzelpersonen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Eine weitere M\u00f6glichkeit ist die Ausgabe von Einmal-Gutscheincodes f\u00fcr Einzelpersonen. Da Einmal-Gutscheincodes nur einmal verwendet werden k\u00f6nnen, muss man sich keine Sorgen machen, dass zahlreiche Rabatte generiert werden.<\/p>\n\n\n\n<p>Individualisierte Codes k\u00f6nnen f\u00fcr alle Arten von Szenarien verwendet werden:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Als Entschuldigung f\u00fcr ein Anmeldungsproblem<\/li>\n\n\n\n<li>Als Preis f\u00fcr einen Wettbewerbsgewinner<\/li>\n\n\n\n<li>F\u00fcr ein Mitglied der \u00d6ffentlichkeit, das Ihnen eine E-Mail mit einer konkreten Anfrage zu Ihrer Website geschickt hat<\/li>\n\n\n\n<li>F\u00fcr so ziemlich alles andere!<\/li>\n<\/ul>\n\n\n\n<p>Individualisierte Codes sind eine gro\u00dfartige M\u00f6glichkeit, einen personalisierten Kundenservice zu bieten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Abschlie\u00dfende \u00dcberlegungen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>MemberPress Coupons sind einfach einzurichten, aber sehr flexibel. Sie k\u00f6nnen sie auf fast jedes Ziel zuschneiden, sei es die Gewinnung neuer Mitglieder, die Belohnung von Treue oder die Reduzierung der Abwanderung.<\/p>\n\n\n\n<p>Wir haben uns angeschaut, wie man verschiedene Coupontypen erstellt, von wiederkehrenden Rabatten bis hin zu verl\u00e4ngerten Testversionen, und wie man sie mit Nutzungsbeschr\u00e4nkungen, Ablaufdaten und mitgliedschaftsspezifischer Ausrichtung fein abstimmt. <\/p>\n\n\n\n<p>Wir haben auch untersucht, wie man sie in der Praxis einsetzen kann, z. B. zur Lead-Generierung, f\u00fcr Upgrades, Verl\u00e4ngerungen und sogar f\u00fcr Affiliate-Promotions.<\/p>\n\n\n\n<p>Gutscheine sind ein vielseitiges Instrument, das das Wachstum, die Bindung und das Engagement in Ihrem gesamten Mitgliedergesch\u00e4ft f\u00f6rdern kann. Es ist also an der Zeit, sie einzusetzen!<\/p>\n\n\n\n<p>Welche Art von Code werden Sie verwenden? Teilen Sie Ihre Ideen in den Kommentaren unten mit. <\/p>\n\n\n\n<p><strong>Wenn Ihnen dieser Artikel gefallen hat, folgen Sie uns bitte auf <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Und vergessen Sie nicht, sich im <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Box Affiliate-Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Box<\/a> unten.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Erfahren Sie, wie Sie MemberPress-Coupons erstellen und verwenden k\u00f6nnen, um Anmeldungen zu f\u00f6rdern, Treue zu belohnen und wiederkehrende Ums\u00e4tze auf Ihrer WordPress-Mitgliedschaftsseite oder Ihrem Online-Kurs zu steigern.<\/p>","protected":false},"author":73814,"featured_media":74794,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[1556,364,838,25],"class_list":{"0":"post-14170","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-converter","9":"tag-discount-coupon-codes","10":"tag-video-tutorial","11":"tag-wordpress","12":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how to make coupons for your membership website. Then use discount coupon codes to generate leads, target visitors and increase recurring subscriptions.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Victoria Lloyd\"\/>\n\t<meta name=\"keywords\" content=\"how to use coupons in memberpress,how to make coupons,converter,discount coupon codes,video tutorial,wordpress\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"de_DE\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Make Coupons for Your Membership Site\" \/>\n\t\t<meta property=\"og:description\" content=\"Learn how to make coupons for your membership website. 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One of the easiest tools in your MemberPress toolbox for doing all three? <strong>Coupons.<\/strong><\/p>","content":[{"type":"text","data":"Every membership site owner is looking for simple, effective ways to bring in more members, keep the ones they have, and grow revenue. One of the easiest tools in your MemberPress toolbox for doing all three? <strong>Coupons.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"How to Create Coupons in MemberPress (Full Tutorial)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0aOl3YImbQg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"Wie man Gutscheine in MemberPress erstellt (Vollst\u00e4ndige Anleitung)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0aOl3YImbQg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=0aOl3YImbQg","caption":"Watch a full video tutorial on how to create and manage coupons in MemberPress","url":"https:\/\/www.youtube.com\/watch?v=0aOl3YImbQg"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With <a href=\"https:\/\/memberpress.com\/docs\/creating-a-coupon\/\" title=\"\">MemberPress Coupons<\/a> you can create offers that <a href=\"https:\/\/writology.com\/blog\/benefits-of-using-coupon-code-marketing.html\" title=\"\">attracts new members<\/a> , reward loyal ones, and nudge fence-sitters into action. They\u2019re super quick to set up, flexible enough for almost any type of promotion, and powerful for driving both signups and retention.<\/p>","content":[{"type":"text","data":"With <a href=\"https:\/\/memberpress.com\/docs\/creating-a-coupon\/\" title=\"\">MemberPress Coupons<\/a> you can create offers that <a href=\"https:\/\/writology.com\/blog\/benefits-of-using-coupon-code-marketing.html\" title=\"\">attracts new members<\/a> , reward loyal ones, and nudge fence-sitters into action. They\u2019re super quick to set up, flexible enough for almost any type of promotion, and powerful for driving both signups and retention."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Whether you\u2019re running a limited-time <strong>Black Friday sale<\/strong>, offering a welcome discount to new members, or rewarding long-term subscribers, coupons give you the flexibility to craft promotions that match your goals.<\/p>","content":[{"type":"text","data":"Whether you\u2019re running a limited-time <strong>Black Friday sale<\/strong>, offering a welcome discount to new members, or rewarding long-term subscribers, coupons give you the flexibility to craft promotions that match your goals."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll walk through how to create coupons in MemberPress, share example use cases, and show you smart ways to use them to fuel your membership growth.<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll walk through how to create coupons in MemberPress, share example use cases, and show you smart ways to use them to fuel your membership growth."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h1 class=\"wp-block-heading\">How to Create MemberPress Coupons<\/h1>","content":"Wie man MemberPress-Gutscheine erstellt","data":[],"style":{"align":"left","parent_style":{},"header":"h1","fontSize":"36px"}},{"type":"core\/paragraph","render":"<p>Setting up a MemberPress coupon is a snap. \u00a0To get started, simply go to your WordPress dashboard and under <strong>MemberPress Coupons<\/strong>, click the <strong>Add New<\/strong> button.<\/p>","content":[{"type":"text","data":"Setting up a MemberPress coupon is a snap. \u00a0To get started, simply go to your WordPress dashboard and under <strong>MemberPress Coupons<\/strong>, click the <strong>Add New<\/strong> button."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>MemberPress automatically generates a coupon code name, but you can rename it to reflect your promotion if you wish. A short, memorable, alphanumeric code is ideal!<\/p>","content":[{"type":"text","data":"MemberPress automatically generates a coupon code name, but you can rename it to reflect your promotion if you wish. A short, memorable, alphanumeric code is ideal!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>MemberPress Coupons are extremely flexible, so you can create pretty much whatever offer you want. <\/p>","content":[{"type":"text","data":"MemberPress Coupons are extremely flexible, so you can create pretty much whatever offer you want. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Let's take a look at some possible set ups:<\/p>","content":[{"type":"text","data":"Let's take a look at some possible set ups:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">MemberPress Coupon Examples<\/h3>","content":"MemberPress Coupon Beispiele","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Recurring 10% lifetime discount coupon:<\/h4>","content":"Wiederkehrender 10%-Rabattcoupon auf Lebenszeit:","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1024x426.jpg\" alt=\"Screenshot of how to set up a 10% lifetime member discount coupon\" class=\"wp-image-74762\" \/><figcaption class=\"wp-element-caption\">Screenshot of how to set up a 10% lifetime member discount coupon in MemberPRess<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1024x426.jpg","data":{"alt":"Screenshot of how to set up a 10% lifetime member discount coupon","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1024x426.jpg","caption":"Screenshot of how to set up a 10% lifetime member discount coupon in MemberPRess","linkDestination":"none"},"style":{"width":1024,"height":426,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Want to reward loyalty? Set up a coupon that knocks 10% off every payment for life. Perfect for long-term deals that keep members around.<\/p>","content":[{"type":"text","data":"Want to reward loyalty? Set up a coupon that knocks 10% off every payment for life. Perfect for long-term deals that keep members around."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Selecting \"standard\" will create either a recurring discount on recurring memberships, or a lifetime discount for one-time payment memberships. <\/p>","content":[{"type":"text","data":"Selecting \"standard\" will create either a recurring discount on recurring memberships, or a lifetime discount for one-time payment memberships. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can choose whether you want your discount to be a percentage, or a set amount off.<\/p>","content":[{"type":"text","data":"You can choose whether you want your discount to be a percentage, or a set amount off."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">$50 off the first payment coupon:<\/h4>","content":"$50 Rabatt auf die erste Zahlung Coupon:","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1024x426.jpg\" alt=\"Screenshot of how to set up a $50 off member discount coupon for first payments\" class=\"wp-image-74761\" \/><figcaption class=\"wp-element-caption\">Screenshot of how to set up a $50 off member coupon for first payments in MemberPress<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1024x426.jpg","data":{"alt":"Screenshot of how to set up a $50 off member discount coupon for first payments","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1024x426.jpg","caption":"Screenshot of how to set up a $50 off member coupon for first payments in MemberPress","linkDestination":"none"},"style":{"width":1024,"height":426,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Run a launch promo or celebrate a milestone by giving new members $50 off their first payment.<\/p>","content":[{"type":"text","data":"Run a launch promo or celebrate a milestone by giving new members $50 off their first payment."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Make sure you set the <em>Discount<\/em> amount to 0% off if you just want the discount to apply to the first payment. <\/p>","content":[{"type":"text","data":"Make sure you set the <em>Discount<\/em> amount to 0% off if you just want the discount to apply to the first payment. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But if you want to, you could create a special deal like $50 off your first payment and 10% off all subsequent recurring payments. That's how specific you can get!<\/p>","content":[{"type":"text","data":"But if you want to, you could create a special deal like $50 off your first payment and 10% off all subsequent recurring payments. That's how specific you can get!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Extended 30-day free trial period coupon:<\/h4>","content":"Verl\u00e4ngerter 30-t\u00e4giger kostenloser Testzeitraum Coupon:","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1024x502.jpg\" alt=\"Screenshot of how to set up an extended trial membership coupon\" class=\"wp-image-74765\" \/><figcaption class=\"wp-element-caption\">Screenshot of how to set up an extended trial membership coupon<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1024x502.jpg","data":{"alt":"Screenshot of how to set up an extended trial membership coupon","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1024x502.jpg","caption":"Screenshot of how to set up an extended trial membership coupon","linkDestination":"none"},"style":{"width":1024,"height":502,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Entice fence-sitters with an extended free trial. Instead of your standard 7 days, hand them 30 days to explore, and let the value of your membership do the selling.<\/p>","content":[{"type":"text","data":"Entice fence-sitters with an extended free trial. Instead of your standard 7 days, hand them 30 days to explore, and let the value of your membership do the selling."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The \"Trial Period Override\" option lets you create coupon for a limited free trial or extended trial period. <\/p>","content":[{"type":"text","data":"The \"Trial Period Override\" option lets you create coupon for a limited free trial or extended trial period. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you have created a free trial option in your membership settings, this coupon will override it. Say you offer a 7-day free trial as standard \u2013 the example coupon above will override it with an extended free trial period!<\/p>","content":[{"type":"text","data":"If you have created a free trial option in your membership settings, this coupon will override it. Say you offer a 7-day free trial as standard \u2013 the example coupon above will override it with an extended free trial period!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">3 months for $30 coupon:<\/h4>","content":"3 Monate f\u00fcr $30-Gutschein:","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1024x502.jpg\" alt=\"\" class=\"wp-image-74763\" \/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1024x502.jpg","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1024x502.jpg","linkDestination":"none"},"style":{"width":1024,"height":502,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Here's a neat hack, you can use the Trial Period Override to offer a custom intro deal, like a flat fee for the first few months, before the regular subscription kicks in. Great for seasonal promos or new-member drives.<\/p>","content":[{"type":"text","data":"Here's a neat hack, you can use the Trial Period Override to offer a custom intro deal, like a flat fee for the first few months, before the regular subscription kicks in. Great for seasonal promos or new-member drives."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this example, the coupon sets the first three months at $30, then automatically switches back to the standard membership pricing.<\/p>","content":[{"type":"text","data":"In this example, the coupon sets the first three months at $30, then automatically switches back to the standard membership pricing."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">2 week trial period and 25% off recurring: <\/h4>","content":"2 Wochen Probezeit und 25% Rabatt bei Wiederholung:","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1024x502.jpg\" alt=\"\" class=\"wp-image-74764\" \/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1024x502.jpg","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1024x502.jpg","linkDestination":"none"},"style":{"width":1024,"height":502,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>With Trial Period Override, you can stack your offers! Set up a custom trial length, then layer in an ongoing discount for the recurring payments.<\/p>","content":[{"type":"text","data":"With Trial Period Override, you can stack your offers! Set up a custom trial length, then layer in an ongoing discount for the recurring payments."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this example, the coupon gives members a 14-day free trial. Once the trial ends, the subscription kicks in at 25% off the regular membership price for as long as the subscription remains active.<\/p>","content":[{"type":"text","data":"In this example, the coupon gives members a 14-day free trial. Once the trial ends, the subscription kicks in at 25% off the regular membership price for as long as the subscription remains active."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Fine-Tuning Your Coupons<\/h3>","content":"Feinabstimmung Ihrer Coupons","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Once you've nailed down the discount, MemberPress gives you levers to create urgency, exclusivity, and smart targeting with the following options:<\/p>","content":[{"type":"text","data":"Once you've nailed down the discount, MemberPress gives you levers to create urgency, exclusivity, and smart targeting with the following options:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li><strong>Usage Count:<\/strong> Decide exactly how many times a coupon can be redeemed. This is perfect for creating \u201climited spots\u201d promotions that drive urgency. <br><br>For example, you could allow the first 25 signups to grab a discount, then automatically close it off.<br><\/li>\n\n\n\n<li><strong>Expiration dates:<\/strong> Set a clear deadline for your offer so it doesn\u2019t run indefinitely. <br><br>A time-sensitive coupon (\u201cGood through Sunday!\u201d) creates scarcity and nudges people to act.<br><\/li>\n\n\n\n<li><strong>Membership-specific targeting:<\/strong> Choose which memberships a coupon applies to. <br><br>This is especially handy if you want to promote a new tier, re-engage interest in a mid-level plan, or protect your premium memberships from constant discounting.<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li><strong>Anzahl der Nutzungen:<\/strong> Legen Sie genau fest, wie oft ein Coupon eingel\u00f6st werden kann. Dies ist perfekt f\u00fcr die Erstellung von \"Limited Spots\"-Aktionen, die die Dringlichkeit erh\u00f6hen. <br><br>Sie k\u00f6nnten zum Beispiel den ersten 25 Anmeldungen einen Rabatt gew\u00e4hren und diesen dann automatisch auslaufen lassen.<br><\/li>\n\n\n\n<li><strong>Verfallsdaten:<\/strong> Legen Sie eine klare Frist f\u00fcr Ihr Angebot fest, damit es nicht auf unbestimmte Zeit l\u00e4uft. <br><br>Ein zeitlich begrenzter Coupon (\"G\u00fcltig bis Sonntag!\") schafft Verknappung und regt zum Handeln an.<br><\/li>\n\n\n\n<li><strong>Mitgliedschaftsspezifisches Targeting:<\/strong> W\u00e4hlen Sie aus, f\u00fcr welche Mitgliedschaften ein Coupon gilt. <br><br>Dies ist besonders praktisch, wenn Sie f\u00fcr eine neue Stufe werben, das Interesse an einem mittleren Tarif wieder wecken oder Ihre Premium-Mitgliedschaften vor st\u00e4ndigen Preisnachl\u00e4ssen sch\u00fctzen m\u00f6chten.<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li><strong>Usage Count:<\/strong> Decide exactly how many times a coupon can be redeemed. This is perfect for creating \u201climited spots\u201d promotions that drive urgency. <br><br>For example, you could allow the first 25 signups to grab a discount, then automatically close it off.<br><\/li>","content":"Anzahl der Nutzungen: Legen Sie genau fest, wie oft ein Coupon eingel\u00f6st werden kann. Dies eignet sich perfekt f\u00fcr die Erstellung von Sonderangeboten, die nur f\u00fcr begrenzte Zeit gelten und die Dringlichkeit erh\u00f6hen. Zum Beispiel k\u00f6nnten Sie den ersten 25 Anmeldungen einen Rabatt gew\u00e4hren und ihn dann automatisch auslaufen lassen.","data":{"text":"Usage Count: Decide exactly how many times a coupon can be redeemed. This is perfect for creating \u201climited spots\u201d promotions that drive urgency. For example, you could allow the first 25 signups to grab a discount, then automatically close it off."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><strong>Expiration dates:<\/strong> Set a clear deadline for your offer so it doesn\u2019t run indefinitely. <br><br>A time-sensitive coupon (\u201cGood through Sunday!\u201d) creates scarcity and nudges people to act.<br><\/li>","content":"Verfallsdaten: Legen Sie eine klare Frist f\u00fcr Ihr Angebot fest, damit es nicht auf unbestimmte Zeit l\u00e4uft. Ein zeitlich begrenzter Coupon (\u201cG\u00fcltig bis Sonntag!\u201d) schafft Knappheit und regt zum Handeln an.","data":{"text":"Expiration dates: Set a clear deadline for your offer so it doesn\u2019t run indefinitely. A time-sensitive coupon (\u201cGood through Sunday!\u201d) creates scarcity and nudges people to act."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><strong>Membership-specific targeting:<\/strong> Choose which memberships a coupon applies to. <br><br>This is especially handy if you want to promote a new tier, re-engage interest in a mid-level plan, or protect your premium memberships from constant discounting.<\/li>","content":"Mitgliedschaftsspezifisches Targeting: W\u00e4hlen Sie aus, f\u00fcr welche Mitgliedschaften ein Coupon gelten soll. Dies ist besonders praktisch, wenn Sie eine neue Stufe bewerben, das Interesse an einem mittelschweren Plan wieder wecken oder Ihre Premium-Mitgliedschaften vor st\u00e4ndigen Preisnachl\u00e4ssen sch\u00fctzen m\u00f6chten.","data":{"text":"Membership-specific targeting: Choose which memberships a coupon applies to. This is especially handy if you want to promote a new tier, re-engage interest in a mid-level plan, or protect your premium memberships from constant discounting."},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For detailed instructions, check out our <a href=\"https:\/\/memberpress.com\/user-manual\/memberpress-coupons\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress Coupons Guide<\/a>.<\/p>","content":[{"type":"text","data":"For detailed instructions, check out our <a href=\"https:\/\/memberpress.com\/user-manual\/memberpress-coupons\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress Coupons Guide<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Now that you know how to make coupons with MemberPress coupons, let\u2019s look at some of the ways you can use them and the benefits of doing so.<\/p>","content":[{"type":"text","data":"Now that you know how to make coupons with MemberPress coupons, let\u2019s look at some of the ways you can use them and the benefits of doing so."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How and Why You Should Offer a Discount Coupon<\/h2>","content":"Wie und warum Sie einen Rabattgutschein anbieten sollten","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Discount coupon codes can be used in a number of ways including to: <\/p>","content":[{"type":"text","data":"Discount coupon codes can be used in a number of ways including to: "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>collect emails,&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" title=\"\">attract new visitors<\/a>, <\/li>\n\n\n\n<li>encourage current members to renew their subscriptions,<\/li>\n\n\n\n<li>reward loyal members.<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>E-Mails sammeln,&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/de\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" title=\"\">neue Besucher anlocken<\/a>, <\/li>\n\n\n\n<li>die derzeitigen Mitglieder zu ermutigen, ihr Abonnement zu erneuern,<\/li>\n\n\n\n<li>treue Mitglieder zu belohnen.<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>collect emails,&nbsp;<\/li>","content":"E-Mails sammeln,&nbsp;","data":{"text":"collect emails,&nbsp;"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><a href=\"https:\/\/memberpress.com\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" title=\"\">attract new visitors<\/a>, <\/li>","content":"neue Besucher anziehen,","data":{"text":"attract new visitors,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>encourage current members to renew their subscriptions,<\/li>","content":"die derzeitigen Mitglieder zu ermutigen, ihr Abonnement zu erneuern,","data":{"text":"encourage current members to renew their subscriptions,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>reward loyal members.<\/li>","content":"treue Mitglieder zu belohnen.","data":{"text":"reward loyal members."},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here are some ideas for you to mull over:<\/p>","content":[{"type":"text","data":"Here are some ideas for you to mull over:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Coupon Codes as Lead Magnets<\/h2>","content":"Gutschein-Codes als Lead-Magneten","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Using a coupon code as a lead magnet is a great way to collect email addresses. <\/p>","content":[{"type":"text","data":"Using a coupon code as a lead magnet is a great way to collect email addresses. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Consider <strong>offering a free trial <\/strong>or <strong>discounted subscription<\/strong> to encourage visitors to submit their emails and join your list.<\/p>","content":[{"type":"text","data":"Consider <strong>offering a free trial <\/strong>or <strong>discounted subscription<\/strong> to encourage visitors to submit their emails and join your list."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Whether they sign up or not, you\u2019ll have collected their email addresses, and they can be included in future email marketing campaigns, promoting your site and encouraging registrations.<\/p>","content":[{"type":"text","data":"Whether they sign up or not, you\u2019ll have collected their email addresses, and they can be included in future email marketing campaigns, promoting your site and encouraging registrations."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Use a Discount Coupon Code in an Email or Newsletter<\/h2>","content":"Verwenden Sie einen Rabatt-Gutscheincode in einer E-Mail oder einem Newsletter","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Since visitors who join your mailing list are expressing an interest in your membership site, it\u2019s important to focus on this group, as they are now part of your target audience and likely to become members.<\/p>","content":[{"type":"text","data":"Since visitors who join your mailing list are expressing an interest in your membership site, it\u2019s important to focus on this group, as they are now part of your target audience and likely to become members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Try sending coupon codes in emails or monthly newsletters to your mailing list. A discount may be the final nudge your subscribers need to become members.<\/p>","content":[{"type":"text","data":"Try sending coupon codes in emails or monthly newsletters to your mailing list. A discount may be the final nudge your subscribers need to become members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Offer Free Trials Instead of a Discount<\/h2>","content":"Bieten Sie kostenlose Testversionen anstelle eines Rabatts an","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As we've already discovered in our examples, a coupon code doesn\u2019t always have to involve a discount on fees. It can also be used to provide a free trial for a day, a week, or a month. <\/p>","content":[{"type":"text","data":"As we've already discovered in our examples, a coupon code doesn\u2019t always have to involve a discount on fees. It can also be used to provide a free trial for a day, a week, or a month. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once a user has signed up, explored your site, and accessed your content, they may be more interested in becoming a full-paying member.<\/p>","content":[{"type":"text","data":"Once a user has signed up, explored your site, and accessed your content, they may be more interested in becoming a full-paying member."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Time Sensitive Discounts<\/h2>","content":"Zeitabh\u00e4ngige Rabatte","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Another popular option is to create codes that are active for a limited time only.<\/p>","content":[{"type":"text","data":"Another popular option is to create codes that are active for a limited time only."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Harnessing the <a href=\"https:\/\/memberpress.com\/blog\/fomo-marketing\/\" title=\"\">FOMO phenomenon<\/a>, you could also use a&nbsp;<a href=\"https:\/\/en-gb.wordpress.org\/plugins\/powr-countdown-timer\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">countdown timer<\/a>&nbsp;to show that time\u2019s running out on a particular promotion. <\/p>","content":[{"type":"text","data":"Harnessing the <a href=\"https:\/\/memberpress.com\/blog\/fomo-marketing\/\" title=\"\">FOMO phenomenon<\/a>, you could also use a&nbsp;<a href=\"https:\/\/en-gb.wordpress.org\/plugins\/powr-countdown-timer\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">countdown timer<\/a>&nbsp;to show that time\u2019s running out on a particular promotion. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Under pressure and fearing they may miss out on a good deal, visitors are more likely to take you up on your offer.<\/p>","content":[{"type":"text","data":"Under pressure and fearing they may miss out on a good deal, visitors are more likely to take you up on your offer."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Discount Upgrades to Premium Plans<\/h2>","content":"Rabattierte Upgrades auf Premium-Tarife","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If your membership site offers a variety of&nbsp;<a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">plans and packages<\/a>, a discount coupon code is a great way to encourage members to upgrade. Select a specific plan you\u2019re trying to promote and offer new and current members a discounted rate.<\/p>","content":[{"type":"text","data":"If your membership site offers a variety of&nbsp;<a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">plans and packages<\/a>, a discount coupon code is a great way to encourage members to upgrade. Select a specific plan you\u2019re trying to promote and offer new and current members a discounted rate."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You could also create a coupon code exclusively for current members, reducing the cost of all plans by a percentage. It's an effective way to encourage your audience to upgrade to premium plans and thus increase your revenue.<\/p>","content":[{"type":"text","data":"You could also create a coupon code exclusively for current members, reducing the cost of all plans by a percentage. It's an effective way to encourage your audience to upgrade to premium plans and thus increase your revenue."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Offer a Discount on Memberships Renewals<\/h2>","content":"Bieten Sie einen Rabatt f\u00fcr die Erneuerung der Mitgliedschaft","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/memberpress.com\/blog\/membership-site-retention\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Member retention<\/a> one of the most important aspects of running a membership site. If your members renew on a yearly basis, send them a discount coupon code when their membership is due to expire.<\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/blog\/membership-site-retention\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Member retention<\/a> one of the most important aspects of running a membership site. If your members renew on a yearly basis, send them a discount coupon code when their membership is due to expire."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>They can claim the discount against their membership fee, which may be the extra incentive they need to stick around. <\/p>","content":[{"type":"text","data":"They can claim the discount against their membership fee, which may be the extra incentive they need to stick around. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can also use the <a href=\"https:\/\/memberpress.com\/blog\/the-basics-of-conversion-worthy-membership-renewal-reminders\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress reminders feature<\/a>&nbsp;to send automated emails to members after their subscriptions have&nbsp;expired. Include a coupon code in this email and you could see them coming back to your site to take advantage&nbsp;of your offer.<\/p>","content":[{"type":"text","data":"You can also use the <a href=\"https:\/\/memberpress.com\/blog\/the-basics-of-conversion-worthy-membership-renewal-reminders\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress reminders feature<\/a>&nbsp;to send automated emails to members after their subscriptions have&nbsp;expired. Include a coupon code in this email and you could see them coming back to your site to take advantage&nbsp;of your offer."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If&nbsp;<a href=\"https:\/\/memberpress.com\/how-to-charge-recurring-monthly-subscription-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">members pay on a monthly basis<\/a>, you can send out a discount coupon if someone tries to cancel their membership. Since attracting new members is time-consuming, holding on to the ones you have is a&nbsp;high priority.<\/p>","content":[{"type":"text","data":"If&nbsp;<a href=\"https:\/\/memberpress.com\/how-to-charge-recurring-monthly-subscription-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">members pay on a monthly basis<\/a>, you can send out a discount coupon if someone tries to cancel their membership. Since attracting new members is time-consuming, holding on to the ones you have is a&nbsp;high priority."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Create Coupon Codes For Your Affiliates<\/h2>","content":"Erstellen Sie Coupon Codes f\u00fcr Ihre Affiliates","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If you\u2019ve purchased MemberPress, you can take advantage of seamless integration with&nbsp;<a href=\"https:\/\/memberpress.com\/using-affiliate-royale-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">the Easy Affiliate plugin<\/a>. This plugin makes it easy to create and manage&nbsp;<a href=\"https:\/\/memberpress.com\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">your own affiliate program<\/a>&nbsp;and to incentivize and reward others for sending new members to your site.<\/p>","content":[{"type":"text","data":"If you\u2019ve purchased MemberPress, you can take advantage of seamless integration with&nbsp;<a href=\"https:\/\/memberpress.com\/using-affiliate-royale-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">the Easy Affiliate plugin<\/a>. This plugin makes it easy to create and manage&nbsp;<a href=\"https:\/\/memberpress.com\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">your own affiliate program<\/a>&nbsp;and to incentivize and reward others for sending new members to your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In addition to offering affiliates a commission for successfully promoting your site, you can create coupon codes for them to share with and encourage their audience members to sign up to your membership site.<\/p>","content":[{"type":"text","data":"In addition to offering affiliates a commission for successfully promoting your site, you can create coupon codes for them to share with and encourage their audience members to sign up to your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This approach helps create a win-win-win situation \u2013 you gain more members, your affiliates generate more commissions, and their audiences get a discount on your membership site.<\/p>","content":[{"type":"text","data":"This approach helps create a win-win-win situation \u2013 you gain more members, your affiliates generate more commissions, and their audiences get a discount on your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Issue Single-Use Coupon Codes for Individuals<\/h2>","content":"Ausgabe von Einweg-Gutscheincodes f\u00fcr Einzelpersonen","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Another option is to issue single-use coupon codes for individuals. Since single-issue coupon codes can only be used once, there\u2019s no need to worry about numerous discounts being generated.<\/p>","content":[{"type":"text","data":"Another option is to issue single-use coupon codes for individuals. Since single-issue coupon codes can only be used once, there\u2019s no need to worry about numerous discounts being generated."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Individualized codes can be used for all kinds of scenarios:<\/p>","content":[{"type":"text","data":"Individualized codes can be used for all kinds of scenarios:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>As an apology for a signup issue<\/li>\n\n\n\n<li>As a prize for a competition winner<\/li>\n\n\n\n<li>For a member of the public who's emailed you with a specific inquiry about your site<\/li>\n\n\n\n<li>For just about anything else!<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>Als Entschuldigung f\u00fcr ein Anmeldungsproblem<\/li>\n\n\n\n<li>Als Preis f\u00fcr einen Wettbewerbsgewinner<\/li>\n\n\n\n<li>F\u00fcr ein Mitglied der \u00d6ffentlichkeit, das Ihnen eine E-Mail mit einer konkreten Anfrage zu Ihrer Website geschickt hat<\/li>\n\n\n\n<li>F\u00fcr so ziemlich alles andere!<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>As an apology for a signup issue<\/li>","content":"Als Entschuldigung f\u00fcr ein Anmeldungsproblem","data":{"text":"As an apology for a signup issue"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>As a prize for a competition winner<\/li>","content":"Als Preis f\u00fcr einen Wettbewerbsgewinner","data":{"text":"As a prize for a competition winner"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>For a member of the public who's emailed you with a specific inquiry about your site<\/li>","content":"F\u00fcr ein Mitglied der \u00d6ffentlichkeit, das Ihnen eine E-Mail mit einer konkreten Anfrage zu Ihrer Website geschickt hat","data":{"text":"For a member of the public who's emailed you with a specific inquiry about your site"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>For just about anything else!<\/li>","content":"F\u00fcr so ziemlich alles andere!","data":{"text":"For just about anything else!"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Individualized codes are a great way to provide a personalized customer-service experience.<\/p>","content":[{"type":"text","data":"Individualized codes are a great way to provide a personalized customer-service experience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>","content":"Abschlie\u00dfende \u00dcberlegungen","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>MemberPress Coupons are simple to set up but packed with flexibility. You can tailor them to almost any goal, be it attracting new members, rewarding loyalty, or reducing churn.<\/p>","content":[{"type":"text","data":"MemberPress Coupons are simple to set up but packed with flexibility. You can tailor them to almost any goal, be it attracting new members, rewarding loyalty, or reducing churn."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We\u2019ve looked at how to create different coupon types, from recurring discounts to extended trials, and how to fine-tune them with usage limits, expiration dates, and membership-specific targeting. <\/p>","content":[{"type":"text","data":"We\u2019ve looked at how to create different coupon types, from recurring discounts to extended trials, and how to fine-tune them with usage limits, expiration dates, and membership-specific targeting. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We also explored practical ways to put them to work, like lead generation, upgrades, renewals, and even affiliate promotions.<\/p>","content":[{"type":"text","data":"We also explored practical ways to put them to work, like lead generation, upgrades, renewals, and even affiliate promotions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Coupons are a versatile tool that can support growth, retention, and engagement across your entire membership business, so it's time to put them to work!<\/p>","content":[{"type":"text","data":"Coupons are a versatile tool that can support growth, retention, and engagement across your entire membership business, so it's time to put them to work!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Which code type will you be using? Share your ideas in the comments section below. <\/p>","content":[{"type":"text","data":"Which code type will you be using? Share your ideas in the comments section below. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/14170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/73814"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=14170"}],"version-history":[{"count":3,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/14170\/revisions"}],"predecessor-version":[{"id":74972,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/14170\/revisions\/74972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/74794"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=14170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=14170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=14170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}