{"id":15405,"date":"2017-06-28T10:13:26","date_gmt":"2017-06-28T16:13:26","guid":{"rendered":"https:\/\/memberpress.com\/?p=14886"},"modified":"2021-06-14T08:20:00","modified_gmt":"2021-06-14T14:20:00","slug":"different-types-of-videos-for-membership-website","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/different-types-of-videos-for-membership-website\/","title":{"rendered":"7 Conversion-Driving Video Types For Your Membership Website"},"content":{"rendered":"\n<p>Getting started with video production can be daunting, and creating videos can seem like a big step up from producing written content. However, as using video content can have a huge effect on your membership project\u2019s success, it\u2019s well worth considering.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69b0a0c4a31f5\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69b0a0c4a31f5\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/different-types-of-videos-for-membership-website\/#The_Benefits_of_Adding_Video_to_Your_Membership_Website\" >The Benefits of Adding Video to Your Membership Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/different-types-of-videos-for-membership-website\/#Different_Types_of_Videos_for_Your_Membership_Site\" >Different Types of Videos for Your Membership Site<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>The aim of this article is to demonstrate that getting started with video is easier than you might think. We\u2019re hoping this outline of the different types of video content you can create helps you find a format you can use to start promoting and upgrading your membership site with videos today.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Benefits_of_Adding_Video_to_Your_Membership_Website\"><\/span>The Benefits of Adding Video to Your Membership Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Before we get to the different types of video you can create for your membership website, let\u2019s quickly cover some of the <a href=\"https:\/\/www.srmailing.co.uk\/blogs\/sr-mailing-blogs\/91-video-marketing-statistics-you-need-to-use-to-your-advantage\" target=\"_blank\" rel=\"noreferrer noopener\">main benefits<\/a> of producing this type of content.<\/p>\n\n\n\n<p>For one, video content can help you <a href=\"https:\/\/memberpress.com\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">engage more effectively with your audience<\/a>. Some people prefer consuming content by reading, while others prefer watching. But a video can explain something that would otherwise take hundreds, if not thousands, of words to convey\u2014in just a few minutes. <\/p>\n\n\n\n<p>Although adding videos to your membership programs is a great way to increase the appeal of your product, video content can also be uploaded to platforms like YouTube as another way for your target audience to find you.<\/p>\n\n\n\n<p>As you become more experienced in creating videos, you may find they take even less time to produce than other types of content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Different_Types_of_Videos_for_Your_Membership_Site\"><\/span>Different Types of Videos for Your Membership Site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Given this list of video-content ideas, we\u2019re hoping you find a format that\u2019s right for you and your membership website.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Vlogs<\/h4>\n\n\n\n<p>Perhaps the quickest and easiest type of video you can create is a vlog. Essentially a blog post in video format, vlogs aren\u2019t expected to be a high-quality product. Simply talking directly into your webcam or smartphone camera suffices. There\u2019s no need for fancy credits or intro animations with a vlog\u2014at least not when you\u2019re starting out.<\/p>\n\n\n\n<p>If you aren\u2019t sure whether video is the right format for your membership site, vlogging is a low-risk option that doesn\u2019t require much financial or educational investment. Simply come up with a topic, hit Record, then upload to your site<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Walkthroughs and Tutorials<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Video-Types-Screencast.jpg\" alt=\"Create a screencast video\" class=\"wp-image-14887\"\/><\/figure><\/div>\n\n\n\n<p>If starting a vlog and getting in front of the camera doesn\u2019t appeal to you, try recording a screencast to ease your way into the world of video-content creation and marketing. Free apps like\u00a0<a href=\"https:\/\/screencast-o-matic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Screencast-O-Matic<\/a>\u00a0record the on-screen action on your computer with the option of also recording a voice-over.<\/p>\n\n\n\n<p>If you want to give potential members a behind-the-scenes look at your membership site, this type of video is perfect.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Testimonials<\/h4>\n\n\n\n<p>We\u2019ve already established that testimonials can\u00a0<a href=\"https:\/\/memberpress.com\/improve-membership-site-conversions-with-these-trust-factors\/\" target=\"_blank\" rel=\"noreferrer noopener\">make your membership website appear more trustworthy<\/a>. But if you want to make your customer or member testimonials even more effective, try publishing feedback in video format. Of course, you\u2019ll have to persuade your members to get in front of the camera, but if you can, the results are sure to make it worth your while. Even one video testimonial on your homepage can have a\u00a0positive impact\u00a0on membership-site conversion rates.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Webinars<\/h4>\n\n\n\n<p>Webinars are an effective way to encourage curious visitors to become registered members. Running a webinar gives interested visitors a more in-depth look at your membership product. Webinars can also become an integral part of your membership content, and holding regular webinars for your members enhances the perceived value of your membership package. For more information, be sure to read our\u00a0<a href=\"https:\/\/memberpress.com\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">guide to running successful webinars<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Interviews<\/h4>\n\n\n\n<p>Using the interview format to invite guests who are relevant to your membership-site topic to share their insights is a great way to provide value to your audience. Although in-person interviews work well, recording Skype chats with guests from around the world can be just as effective. You can also record the audio from an interview and repurpose it to\u00a0<a href=\"https:\/\/memberpress.com\/top-tips-for-creating-a-successful-podcast-to-promote-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">start promoting your membership site with a podcast<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Whiteboard Sessions<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Video-Types-Moz-Whiteboard.jpg\" alt=\"Create a whiteboard video \" class=\"wp-image-14888\"\/><\/figure><\/div>\n\n\n\n<p>Made popular by websites like\u00a0<a href=\"https:\/\/moz.com\/blog\/category\/whiteboard-friday\" target=\"_blank\" rel=\"noreferrer noopener\">Moz.com<\/a>, whiteboard sessions have become a common video format. From a production standpoint, it\u2019s easy to see why standing in front of a whiteboard and talking directly to the camera is an easy way to create video content for your website. The whiteboard acts as an aid that not only makes it easier to get your point across but also provides a reassuring crutch for those less comfortable in front of the camera.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Documentaries<\/h4>\n\n\n\n<p>If you have the time and resources, producing a documentary is another great way to promote your product. This type of video not only helps explain a topic in great detail\u00a0but also presents a good opportunity to spread your message beyond your membership site. The extra exposure an effective documentary delivers makes creating one something to consider.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Final Thoughts<\/h4>\n\n\n\n<p>With YouTube now the second most popular search engine in operation today, creating video content to share on this platform is an effective way to reach new audiences. But even if you don\u2019t share your video content outside your membership site, your work can be used to enhance your product in many different ways. With so many different types of video content you could be creating, there\u2019s really no excuse for not hitting the Record button.<\/p>\n\n\n\n<p><em>What type of video content are you going to start producing? Please let us know in the comments below.<\/em><\/p>\n\n\n\n<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the <a href=\"https:\/\/memberpress.com\/go\/box\" title=\"Box affiliate link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">box<\/a> below.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getting started with video production can be daunting, and creating videos can seem like a big step up from producing written content. However, as using video content can have a huge effect on your membership project\u2019s success, it\u2019s well worth considering. The aim of this article is to demonstrate that getting started with video is 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17:02:08","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:19:04","updated":"2026-03-03 15:07:20"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/memberpress-features\/\" title=\"MemberPress Features\">MemberPress Features<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/memberpress-features\/add-ons\/\" title=\"Add-Ons\">Add-Ons<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t7 Conversion-Driving Video Types For Your Membership Website\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"MemberPress Features","link":"https:\/\/memberpress.com\/de\/blog\/category\/memberpress-features\/"},{"label":"Add-Ons","link":"https:\/\/memberpress.com\/de\/blog\/category\/memberpress-features\/add-ons\/"},{"label":"7 Conversion-Driving Video Types For Your Membership Website","link":"https:\/\/memberpress.com\/de\/blog\/different-types-of-videos-for-membership-website\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Getting started with video production can be daunting, and creating videos can seem like a big step up from producing written content. However, as using video content can have a huge effect on your membership project\u2019s success, it\u2019s well worth considering.<\/p>","content":[{"type":"text","data":"Getting started with video production can be daunting, and creating videos can seem like a big step up from producing written content. However, as using video content can have a huge effect on your membership project\u2019s success, it\u2019s well worth considering."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The aim of this article is to demonstrate that getting started with video is easier than you might think. We\u2019re hoping this outline of the different types of video content you can create helps you find a format you can use to start promoting and upgrading your membership site with videos today.<\/p>","content":[{"type":"text","data":"The aim of this article is to demonstrate that getting started with video is easier than you might think. We\u2019re hoping this outline of the different types of video content you can create helps you find a format you can use to start promoting and upgrading your membership site with videos today."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">The Benefits of Adding Video to Your Membership Website<\/h3>","content":"The Benefits of Adding Video to Your Membership Website","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Before we get to the different types of video you can create for your membership website, let\u2019s quickly cover some of the <a href=\"https:\/\/www.srmailing.co.uk\/blogs\/sr-mailing-blogs\/91-video-marketing-statistics-you-need-to-use-to-your-advantage\" target=\"_blank\" rel=\"noreferrer noopener\">main benefits<\/a> of producing this type of content.<\/p>","content":[{"type":"text","data":"Before we get to the different types of video you can create for your membership website, let\u2019s quickly cover some of the <a href=\"https:\/\/www.srmailing.co.uk\/blogs\/sr-mailing-blogs\/91-video-marketing-statistics-you-need-to-use-to-your-advantage\" target=\"_blank\" rel=\"noreferrer noopener\">main benefits<\/a> of producing this type of content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For one, video content can help you <a href=\"https:\/\/memberpress.com\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">engage more effectively with your audience<\/a>. Some people prefer consuming content by reading, while others prefer watching. But a video can explain something that would otherwise take hundreds, if not thousands, of words to convey\u2014in just a few minutes. <\/p>","content":[{"type":"text","data":"For one, video content can help you <a href=\"https:\/\/memberpress.com\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">engage more effectively with your audience<\/a>. Some people prefer consuming content by reading, while others prefer watching. But a video can explain something that would otherwise take hundreds, if not thousands, of words to convey\u2014in just a few minutes. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Although adding videos to your membership programs is a great way to increase the appeal of your product, video content can also be uploaded to platforms like YouTube as another way for your target audience to find you.<\/p>","content":[{"type":"text","data":"Although adding videos to your membership programs is a great way to increase the appeal of your product, video content can also be uploaded to platforms like YouTube as another way for your target audience to find you."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As you become more experienced in creating videos, you may find they take even less time to produce than other types of content.<\/p>","content":[{"type":"text","data":"As you become more experienced in creating videos, you may find they take even less time to produce than other types of content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Different Types of Videos for Your Membership Site<\/h3>","content":"Different Types of Videos for Your Membership Site","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Given this list of video-content ideas, we\u2019re hoping you find a format that\u2019s right for you and your membership website.<\/p>","content":[{"type":"text","data":"Given this list of video-content ideas, we\u2019re hoping you find a format that\u2019s right for you and your membership website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Vlogs<\/h4>","content":"Vlogs","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Perhaps the quickest and easiest type of video you can create is a vlog. Essentially a blog post in video format, vlogs aren\u2019t expected to be a high-quality product. Simply talking directly into your webcam or smartphone camera suffices. There\u2019s no need for fancy credits or intro animations with a vlog\u2014at least not when you\u2019re starting out.<\/p>","content":[{"type":"text","data":"Perhaps the quickest and easiest type of video you can create is a vlog. Essentially a blog post in video format, vlogs aren\u2019t expected to be a high-quality product. Simply talking directly into your webcam or smartphone camera suffices. There\u2019s no need for fancy credits or intro animations with a vlog\u2014at least not when you\u2019re starting out."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you aren\u2019t sure whether video is the right format for your membership site, vlogging is a low-risk option that doesn\u2019t require much financial or educational investment. Simply come up with a topic, hit Record, then upload to your site<\/p>","content":[{"type":"text","data":"If you aren\u2019t sure whether video is the right format for your membership site, vlogging is a low-risk option that doesn\u2019t require much financial or educational investment. Simply come up with a topic, hit Record, then upload to your site"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Walkthroughs and Tutorials<\/h4>","content":"Walkthroughs and Tutorials","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Video-Types-Screencast.jpg\" alt=\"Create a screencast video\" class=\"wp-image-14887\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Video-Types-Screencast.jpg","data":{"alt":"Create a screencast video","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Video-Types-Screencast.jpg","align":"center"},"style":{"width":400,"height":400,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>If starting a vlog and getting in front of the camera doesn\u2019t appeal to you, try recording a screencast to ease your way into the world of video-content creation and marketing. Free apps like\u00a0<a href=\"https:\/\/screencast-o-matic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Screencast-O-Matic<\/a>\u00a0record the on-screen action on your computer with the option of also recording a voice-over.<\/p>","content":[{"type":"text","data":"If starting a vlog and getting in front of the camera doesn\u2019t appeal to you, try recording a screencast to ease your way into the world of video-content creation and marketing. Free apps like\u00a0<a href=\"https:\/\/screencast-o-matic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Screencast-O-Matic<\/a>\u00a0record the on-screen action on your computer with the option of also recording a voice-over."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you want to give potential members a behind-the-scenes look at your membership site, this type of video is perfect.<\/p>","content":[{"type":"text","data":"If you want to give potential members a behind-the-scenes look at your membership site, this type of video is perfect."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Testimonials<\/h4>","content":"Testimonials","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>We\u2019ve already established that testimonials can\u00a0<a href=\"https:\/\/memberpress.com\/improve-membership-site-conversions-with-these-trust-factors\/\" target=\"_blank\" rel=\"noreferrer noopener\">make your membership website appear more trustworthy<\/a>. But if you want to make your customer or member testimonials even more effective, try publishing feedback in video format. Of course, you\u2019ll have to persuade your members to get in front of the camera, but if you can, the results are sure to make it worth your while. Even one video testimonial on your homepage can have a\u00a0positive impact\u00a0on membership-site conversion rates.<\/p>","content":[{"type":"text","data":"We\u2019ve already established that testimonials can\u00a0<a href=\"https:\/\/memberpress.com\/improve-membership-site-conversions-with-these-trust-factors\/\" target=\"_blank\" rel=\"noreferrer noopener\">make your membership website appear more trustworthy<\/a>. But if you want to make your customer or member testimonials even more effective, try publishing feedback in video format. Of course, you\u2019ll have to persuade your members to get in front of the camera, but if you can, the results are sure to make it worth your while. Even one video testimonial on your homepage can have a\u00a0positive impact\u00a0on membership-site conversion rates."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Webinars<\/h4>","content":"Webinars","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Webinars are an effective way to encourage curious visitors to become registered members. Running a webinar gives interested visitors a more in-depth look at your membership product. Webinars can also become an integral part of your membership content, and holding regular webinars for your members enhances the perceived value of your membership package. For more information, be sure to read our\u00a0<a href=\"https:\/\/memberpress.com\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">guide to running successful webinars<\/a>.<\/p>","content":[{"type":"text","data":"Webinars are an effective way to encourage curious visitors to become registered members. Running a webinar gives interested visitors a more in-depth look at your membership product. Webinars can also become an integral part of your membership content, and holding regular webinars for your members enhances the perceived value of your membership package. For more information, be sure to read our\u00a0<a href=\"https:\/\/memberpress.com\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">guide to running successful webinars<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Interviews<\/h4>","content":"Interviews","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Using the interview format to invite guests who are relevant to your membership-site topic to share their insights is a great way to provide value to your audience. Although in-person interviews work well, recording Skype chats with guests from around the world can be just as effective. You can also record the audio from an interview and repurpose it to\u00a0<a href=\"https:\/\/memberpress.com\/top-tips-for-creating-a-successful-podcast-to-promote-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">start promoting your membership site with a podcast<\/a>.<\/p>","content":[{"type":"text","data":"Using the interview format to invite guests who are relevant to your membership-site topic to share their insights is a great way to provide value to your audience. Although in-person interviews work well, recording Skype chats with guests from around the world can be just as effective. You can also record the audio from an interview and repurpose it to\u00a0<a href=\"https:\/\/memberpress.com\/top-tips-for-creating-a-successful-podcast-to-promote-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">start promoting your membership site with a podcast<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Whiteboard Sessions<\/h4>","content":"Whiteboard Sessions","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Video-Types-Moz-Whiteboard.jpg\" alt=\"Create a whiteboard video \" class=\"wp-image-14888\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Video-Types-Moz-Whiteboard.jpg","data":{"alt":"Create a whiteboard video ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Video-Types-Moz-Whiteboard.jpg","align":"center"},"style":{"width":1480,"height":834,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Made popular by websites like\u00a0<a href=\"https:\/\/moz.com\/blog\/category\/whiteboard-friday\" target=\"_blank\" rel=\"noreferrer noopener\">Moz.com<\/a>, whiteboard sessions have become a common video format. From a production standpoint, it\u2019s easy to see why standing in front of a whiteboard and talking directly to the camera is an easy way to create video content for your website. The whiteboard acts as an aid that not only makes it easier to get your point across but also provides a reassuring crutch for those less comfortable in front of the camera.<\/p>","content":[{"type":"text","data":"Made popular by websites like\u00a0<a href=\"https:\/\/moz.com\/blog\/category\/whiteboard-friday\" target=\"_blank\" rel=\"noreferrer noopener\">Moz.com<\/a>, whiteboard sessions have become a common video format. From a production standpoint, it\u2019s easy to see why standing in front of a whiteboard and talking directly to the camera is an easy way to create video content for your website. The whiteboard acts as an aid that not only makes it easier to get your point across but also provides a reassuring crutch for those less comfortable in front of the camera."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Documentaries<\/h4>","content":"Documentaries","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>If you have the time and resources, producing a documentary is another great way to promote your product. This type of video not only helps explain a topic in great detail&nbsp;but also presents a good opportunity to spread your message beyond your membership site. The extra exposure an effective documentary delivers makes creating one something to consider.<\/p>","content":[{"type":"text","data":"If you have the time and resources, producing a documentary is another great way to promote your product. This type of video not only helps explain a topic in great detail&nbsp;but also presents a good opportunity to spread your message beyond your membership site. The extra exposure an effective documentary delivers makes creating one something to consider."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Final Thoughts<\/h4>","content":"Final Thoughts","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>With YouTube now the second most popular search engine in operation today, creating video content to share on this platform is an effective way to reach new audiences. But even if you don\u2019t share your video content outside your membership site, your work can be used to enhance your product in many different ways. With so many different types of video content you could be creating, there\u2019s really no excuse for not hitting the Record button.<\/p>","content":[{"type":"text","data":"With YouTube now the second most popular search engine in operation today, creating video content to share on this platform is an effective way to reach new audiences. But even if you don\u2019t share your video content outside your membership site, your work can be used to enhance your product in many different ways. With so many different types of video content you could be creating, there\u2019s really no excuse for not hitting the Record button."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>What type of video content are you going to start producing? Please let us know in the comments below.<\/em><\/p>","content":[{"type":"text","data":"<em>What type of video content are you going to start producing? Please let us know in the comments below.<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! 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