{"id":15405,"date":"2017-06-28T10:13:26","date_gmt":"2017-06-28T16:13:26","guid":{"rendered":"https:\/\/memberpress.com\/?p=14886"},"modified":"2021-06-14T08:20:00","modified_gmt":"2021-06-14T14:20:00","slug":"different-types-of-videos-for-membership-website","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/different-types-of-videos-for-membership-website\/","title":{"rendered":"7 konversionsf\u00f6rdernde Videotypen f\u00fcr Ihre Mitgliedschafts-Website"},"content":{"rendered":"<p>Der Einstieg in die Videoproduktion kann entmutigend sein, und die Erstellung von Videos kann wie ein gro\u00dfer Schritt im Vergleich zur Produktion schriftlicher Inhalte erscheinen. Da der Einsatz von Videoinhalten jedoch einen gro\u00dfen Einfluss auf den Erfolg Ihres Mitgliedschaftsprojekts haben kann, ist er eine \u00dcberlegung wert.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a05f49908544\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a05f49908544\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/different-types-of-videos-for-membership-website\/#The_Benefits_of_Adding_Video_to_Your_Membership_Website\" >Die Vorteile des Hinzuf\u00fcgens von Videos zu Ihrer Website f\u00fcr Mitglieder<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/different-types-of-videos-for-membership-website\/#Different_Types_of_Videos_for_Your_Membership_Site\" >Verschiedene Arten von Videos f\u00fcr Ihre Mitgliederseite<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Dieser Artikel soll zeigen, dass der Einstieg in die Videoproduktion einfacher ist, als Sie vielleicht denken. Wir hoffen, dass dieser \u00dcberblick \u00fcber die verschiedenen Arten von Videoinhalten, die Sie erstellen k\u00f6nnen, Ihnen dabei hilft, ein Format zu finden, mit dem Sie noch heute beginnen k\u00f6nnen, Ihre Mitgliederseite mit Videos zu bewerben und aufzuwerten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Benefits_of_Adding_Video_to_Your_Membership_Website\"><\/span>Die Vorteile des Hinzuf\u00fcgens von Videos zu Ihrer Website f\u00fcr Mitglieder<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bevor wir uns den verschiedenen Arten von Videos zuwenden, die Sie f\u00fcr Ihre Mitgliedschaftswebsite erstellen k\u00f6nnen, sollten wir kurz auf einige der folgenden Punkte eingehen <a href=\"https:\/\/www.srmailing.co.uk\/blogs\/sr-mailing-blogs\/91-video-marketing-statistics-you-need-to-use-to-your-advantage\" target=\"_blank\" rel=\"noreferrer noopener\">Hauptvorteile<\/a> der Produktion dieser Art von Inhalten.<\/p>\n\n\n\n<p>Zum einen k\u00f6nnen Sie mit Videoinhalten <a href=\"https:\/\/memberpress.com\/de\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">effektiver mit Ihrem Publikum in Kontakt treten<\/a>. Manche Menschen ziehen es vor, Inhalte zu lesen, w\u00e4hrend andere lieber zusehen. Aber ein Video kann etwas erkl\u00e4ren, wof\u00fcr man sonst Hunderte, wenn nicht Tausende von Worten br\u00e4uchte - und das in nur wenigen Minuten. <\/p>\n\n\n\n<p>Obwohl das Hinzuf\u00fcgen von Videos zu Ihren Mitgliedschaftsprogrammen eine gro\u00dfartige M\u00f6glichkeit ist, die Attraktivit\u00e4t Ihres Produkts zu erh\u00f6hen, k\u00f6nnen Videoinhalte auch auf Plattformen wie YouTube hochgeladen werden, um Ihre Zielgruppe auf andere Weise auf Sie aufmerksam zu machen.<\/p>\n\n\n\n<p>Mit zunehmender Erfahrung in der Erstellung von Videos werden Sie feststellen, dass diese sogar weniger Zeit in Anspruch nehmen als andere Arten von Inhalten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Different_Types_of_Videos_for_Your_Membership_Site\"><\/span>Verschiedene Arten von Videos f\u00fcr Ihre Mitgliederseite<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wir hoffen, dass Sie anhand dieser Liste von Ideen f\u00fcr Videoinhalte ein Format finden, das f\u00fcr Sie und Ihre Mitglieder-Website geeignet ist.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Vlogs<\/h4>\n\n\n\n<p>Die vielleicht schnellste und einfachste Art von Video, die Sie erstellen k\u00f6nnen, ist ein Vlog. Dabei handelt es sich im Wesentlichen um einen Blogbeitrag im Videoformat, und es wird nicht erwartet, dass Vlogs ein hochwertiges Produkt sind. Es reicht aus, wenn Sie direkt in Ihre Webcam oder Smartphone-Kamera sprechen. Bei einem Vlog sind keine ausgefallenen Absp\u00e4nne oder Intro-Animationen erforderlich - zumindest nicht, wenn Sie gerade erst anfangen.<\/p>\n\n\n\n<p>Wenn Sie sich nicht sicher sind, ob Video das richtige Format f\u00fcr Ihre Mitgliederseite ist, ist Vlogging eine risikoarme Option, die keine gro\u00dfen finanziellen oder p\u00e4dagogischen Investitionen erfordert. Denken Sie sich einfach ein Thema aus, dr\u00fccken Sie auf Aufnehmen und laden Sie es auf Ihre Website hoch.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Komplettl\u00f6sungen und Tutorials<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Video-Types-Screencast.jpg\" alt=\"Ein Screencast-Video erstellen\" class=\"wp-image-14887\"\/><\/figure><\/div>\n\n\n\n<p>Wenn es Ihnen nicht zusagt, einen Vlog zu starten und sich vor die Kamera zu stellen, versuchen Sie es mit der Aufnahme eines Screencasts, um Ihren Einstieg in die Welt der Erstellung und Vermarktung von Videoinhalten zu erleichtern. Kostenlose Apps wie\u00a0<a href=\"https:\/\/screencast-o-matic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Screencast-O-Matic<\/a>\u00a0das Geschehen auf dem Bildschirm auf Ihrem Computer aufzeichnen, wobei Sie auch die M\u00f6glichkeit haben, ein Voice-over aufzunehmen.<\/p>\n\n\n\n<p>Wenn Sie potenziellen Mitgliedern einen Blick hinter die Kulissen Ihrer Mitgliederseite geben m\u00f6chten, ist diese Art von Video perfekt.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Testimonials<\/h4>\n\n\n\n<p>Wir haben bereits festgestellt, dass Empfehlungsschreiben\u00a0<a href=\"https:\/\/memberpress.com\/de\/improve-membership-site-conversions-with-these-trust-factors\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ihre Mitglieder-Website vertrauensw\u00fcrdiger erscheinen lassen<\/a>. Wenn Sie Ihre Kunden- oder Mitgliederstimmen jedoch noch effektiver gestalten wollen, sollten Sie versuchen, das Feedback im Videoformat zu ver\u00f6ffentlichen. Nat\u00fcrlich m\u00fcssen Sie Ihre Mitglieder \u00fcberreden, vor die Kamera zu treten, aber wenn Sie das k\u00f6nnen, werden die Ergebnisse Ihre M\u00fche sicher wert sein. Schon ein einziges Testimonial-Video auf Ihrer Homepage kann sich positiv auf die Konversionsraten Ihrer Mitglieder-Website auswirken.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Webinare<\/h4>\n\n\n\n<p>Webinare sind ein wirksames Mittel, um neugierige Besucher zu einer Mitgliedschaft zu bewegen. Die Durchf\u00fchrung eines Webinars gibt interessierten Besuchern einen tieferen Einblick in Ihr Mitgliedschaftsprodukt. Webinare k\u00f6nnen auch zu einem festen Bestandteil Ihrer Mitgliedschaftsinhalte werden, und die Durchf\u00fchrung regelm\u00e4\u00dfiger Webinare f\u00fcr Ihre Mitglieder steigert den wahrgenommenen Wert Ihres Mitgliedschaftspakets. F\u00fcr weitere Informationen lesen Sie bitte unseren\u00a0<a href=\"https:\/\/memberpress.com\/de\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leitfaden f\u00fcr die Durchf\u00fchrung erfolgreicher Webinare<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Interviews<\/h4>\n\n\n\n<p>Die Verwendung des Interview-Formats, um G\u00e4ste einzuladen, die f\u00fcr das Thema Ihrer Mitgliederseite relevant sind, ist eine gro\u00dfartige M\u00f6glichkeit, um Ihrem Publikum einen Mehrwert zu bieten. Obwohl pers\u00f6nliche Interviews gut funktionieren, kann die Aufzeichnung von Skype-Chats mit G\u00e4sten aus aller Welt ebenso effektiv sein. Sie k\u00f6nnen auch den Ton eines Interviews aufzeichnen und ihn f\u00fcr folgende Zwecke verwenden\u00a0<a href=\"https:\/\/memberpress.com\/de\/top-tips-for-creating-a-successful-podcast-to-promote-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Werben Sie mit einem Podcast f\u00fcr Ihre Mitgliederseite<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Whiteboard-Sitzungen<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Video-Types-Moz-Whiteboard.jpg\" alt=\"Ein Whiteboard-Video erstellen \" class=\"wp-image-14888\"\/><\/figure><\/div>\n\n\n\n<p>Bekannt geworden durch Websites wie\u00a0<a href=\"https:\/\/moz.com\/blog\/category\/whiteboard-friday\" target=\"_blank\" rel=\"noreferrer noopener\">Moz.com<\/a>Whiteboard-Sitzungen haben sich zu einem g\u00e4ngigen Videoformat entwickelt. Aus produktionstechnischer Sicht ist es leicht einzusehen, warum es eine einfache M\u00f6glichkeit ist, Videoinhalte f\u00fcr Ihre Website zu erstellen, wenn Sie sich vor ein Whiteboard stellen und direkt in die Kamera sprechen. Das Whiteboard ist nicht nur ein Hilfsmittel, das es leichter macht, seinen Standpunkt zu vermitteln, sondern auch eine beruhigende St\u00fctze f\u00fcr diejenigen, die sich vor der Kamera weniger wohl f\u00fchlen.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Dokumentarfilme<\/h4>\n\n\n\n<p>If you have the time and resources, producing a documentary is another great way to promote your product. This type of video not only helps explain a topic in great detail\u00a0but also presents a good opportunity to spread your message beyond your membership site. The extra exposure an effective documentary delivers makes creating one something to consider.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Abschlie\u00dfende \u00dcberlegungen<\/h4>\n\n\n\n<p>Da YouTube heute die zweitbeliebteste Suchmaschine ist, ist die Erstellung von Videoinhalten, die auf dieser Plattform geteilt werden k\u00f6nnen, ein effektiver Weg, um neue Zielgruppen zu erreichen. Aber selbst wenn Sie Ihre Videoinhalte nicht au\u00dferhalb Ihrer Mitgliederseite weitergeben, kann Ihre Arbeit dazu verwendet werden, Ihr Produkt auf viele verschiedene Arten zu verbessern. Bei so vielen verschiedenen Arten von Videoinhalten, die Sie erstellen k\u00f6nnen, gibt es wirklich keine Entschuldigung daf\u00fcr, die Aufnahmetaste nicht zu dr\u00fccken.<\/p>\n\n\n\n<p><em>Welche Art von Videoinhalten werden Sie produzieren? Lassen Sie es uns in den Kommentaren unten wissen.<\/em><\/p>\n\n\n\n<p><strong>Wenn Ihnen dieser Artikel gefallen hat, folgen Sie uns bitte auf <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Und vergessen Sie nicht, sich im <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Box Affiliate-Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Box<\/a> unten.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Getting started with video production can be daunting, and creating videos can seem like a big step up from producing written content. However, as using video content can have a huge effect on your membership project\u2019s success, it\u2019s well worth considering. The aim of this article is to demonstrate that getting started with video is 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17:02:08","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:19:04","updated":"2026-03-03 15:07:20"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/memberpress-features\/\" title=\"MemberPress Features\">MemberPress Features<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/memberpress-features\/add-ons\/\" title=\"Add-Ons\">Add-Ons<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t7 Conversion-Driving Video Types For Your Membership Website\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"MemberPress Features","link":"https:\/\/memberpress.com\/de\/blog\/category\/memberpress-features\/"},{"label":"Add-Ons","link":"https:\/\/memberpress.com\/de\/blog\/category\/memberpress-features\/add-ons\/"},{"label":"7 Conversion-Driving Video Types For Your Membership Website","link":"https:\/\/memberpress.com\/de\/blog\/different-types-of-videos-for-membership-website\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Getting started with video production can be daunting, and creating videos can seem like a big step up from producing written content. However, as using video content can have a huge effect on your membership project\u2019s success, it\u2019s well worth considering.<\/p>","content":[{"type":"text","data":"Getting started with video production can be daunting, and creating videos can seem like a big step up from producing written content. However, as using video content can have a huge effect on your membership project\u2019s success, it\u2019s well worth considering."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The aim of this article is to demonstrate that getting started with video is easier than you might think. We\u2019re hoping this outline of the different types of video content you can create helps you find a format you can use to start promoting and upgrading your membership site with videos today.<\/p>","content":[{"type":"text","data":"The aim of this article is to demonstrate that getting started with video is easier than you might think. We\u2019re hoping this outline of the different types of video content you can create helps you find a format you can use to start promoting and upgrading your membership site with videos today."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">The Benefits of Adding Video to Your Membership Website<\/h3>","content":"Die Vorteile des Hinzuf\u00fcgens von Videos zu Ihrer Website f\u00fcr Mitglieder","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Before we get to the different types of video you can create for your membership website, let\u2019s quickly cover some of the <a href=\"https:\/\/www.srmailing.co.uk\/blogs\/sr-mailing-blogs\/91-video-marketing-statistics-you-need-to-use-to-your-advantage\" target=\"_blank\" rel=\"noreferrer noopener\">main benefits<\/a> of producing this type of content.<\/p>","content":[{"type":"text","data":"Before we get to the different types of video you can create for your membership website, let\u2019s quickly cover some of the <a href=\"https:\/\/www.srmailing.co.uk\/blogs\/sr-mailing-blogs\/91-video-marketing-statistics-you-need-to-use-to-your-advantage\" target=\"_blank\" rel=\"noreferrer noopener\">main benefits<\/a> of producing this type of content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For one, video content can help you <a href=\"https:\/\/memberpress.com\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">engage more effectively with your audience<\/a>. Some people prefer consuming content by reading, while others prefer watching. But a video can explain something that would otherwise take hundreds, if not thousands, of words to convey\u2014in just a few minutes. <\/p>","content":[{"type":"text","data":"For one, video content can help you <a href=\"https:\/\/memberpress.com\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">engage more effectively with your audience<\/a>. Some people prefer consuming content by reading, while others prefer watching. But a video can explain something that would otherwise take hundreds, if not thousands, of words to convey\u2014in just a few minutes. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Although adding videos to your membership programs is a great way to increase the appeal of your product, video content can also be uploaded to platforms like YouTube as another way for your target audience to find you.<\/p>","content":[{"type":"text","data":"Although adding videos to your membership programs is a great way to increase the appeal of your product, video content can also be uploaded to platforms like YouTube as another way for your target audience to find you."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As you become more experienced in creating videos, you may find they take even less time to produce than other types of content.<\/p>","content":[{"type":"text","data":"As you become more experienced in creating videos, you may find they take even less time to produce than other types of content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Different Types of Videos for Your Membership Site<\/h3>","content":"Verschiedene Arten von Videos f\u00fcr Ihre Mitgliederseite","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Given this list of video-content ideas, we\u2019re hoping you find a format that\u2019s right for you and your membership website.<\/p>","content":[{"type":"text","data":"Given this list of video-content ideas, we\u2019re hoping you find a format that\u2019s right for you and your membership website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Vlogs<\/h4>","content":"Vlogs","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Perhaps the quickest and easiest type of video you can create is a vlog. Essentially a blog post in video format, vlogs aren\u2019t expected to be a high-quality product. Simply talking directly into your webcam or smartphone camera suffices. There\u2019s no need for fancy credits or intro animations with a vlog\u2014at least not when you\u2019re starting out.<\/p>","content":[{"type":"text","data":"Perhaps the quickest and easiest type of video you can create is a vlog. Essentially a blog post in video format, vlogs aren\u2019t expected to be a high-quality product. Simply talking directly into your webcam or smartphone camera suffices. There\u2019s no need for fancy credits or intro animations with a vlog\u2014at least not when you\u2019re starting out."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you aren\u2019t sure whether video is the right format for your membership site, vlogging is a low-risk option that doesn\u2019t require much financial or educational investment. Simply come up with a topic, hit Record, then upload to your site<\/p>","content":[{"type":"text","data":"If you aren\u2019t sure whether video is the right format for your membership site, vlogging is a low-risk option that doesn\u2019t require much financial or educational investment. Simply come up with a topic, hit Record, then upload to your site"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Walkthroughs and Tutorials<\/h4>","content":"Komplettl\u00f6sungen und Tutorials","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Video-Types-Screencast.jpg\" alt=\"Create a screencast video\" class=\"wp-image-14887\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Video-Types-Screencast.jpg","data":{"alt":"Create a screencast video","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Video-Types-Screencast.jpg","align":"center"},"style":{"width":400,"height":400,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>If starting a vlog and getting in front of the camera doesn\u2019t appeal to you, try recording a screencast to ease your way into the world of video-content creation and marketing. Free apps like\u00a0<a href=\"https:\/\/screencast-o-matic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Screencast-O-Matic<\/a>\u00a0record the on-screen action on your computer with the option of also recording a voice-over.<\/p>","content":[{"type":"text","data":"If starting a vlog and getting in front of the camera doesn\u2019t appeal to you, try recording a screencast to ease your way into the world of video-content creation and marketing. Free apps like\u00a0<a href=\"https:\/\/screencast-o-matic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Screencast-O-Matic<\/a>\u00a0record the on-screen action on your computer with the option of also recording a voice-over."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you want to give potential members a behind-the-scenes look at your membership site, this type of video is perfect.<\/p>","content":[{"type":"text","data":"If you want to give potential members a behind-the-scenes look at your membership site, this type of video is perfect."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Testimonials<\/h4>","content":"Testimonials","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>We\u2019ve already established that testimonials can\u00a0<a href=\"https:\/\/memberpress.com\/improve-membership-site-conversions-with-these-trust-factors\/\" target=\"_blank\" rel=\"noreferrer noopener\">make your membership website appear more trustworthy<\/a>. But if you want to make your customer or member testimonials even more effective, try publishing feedback in video format. Of course, you\u2019ll have to persuade your members to get in front of the camera, but if you can, the results are sure to make it worth your while. Even one video testimonial on your homepage can have a\u00a0positive impact\u00a0on membership-site conversion rates.<\/p>","content":[{"type":"text","data":"We\u2019ve already established that testimonials can\u00a0<a href=\"https:\/\/memberpress.com\/improve-membership-site-conversions-with-these-trust-factors\/\" target=\"_blank\" rel=\"noreferrer noopener\">make your membership website appear more trustworthy<\/a>. But if you want to make your customer or member testimonials even more effective, try publishing feedback in video format. Of course, you\u2019ll have to persuade your members to get in front of the camera, but if you can, the results are sure to make it worth your while. Even one video testimonial on your homepage can have a\u00a0positive impact\u00a0on membership-site conversion rates."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Webinars<\/h4>","content":"Webinare","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Webinars are an effective way to encourage curious visitors to become registered members. Running a webinar gives interested visitors a more in-depth look at your membership product. Webinars can also become an integral part of your membership content, and holding regular webinars for your members enhances the perceived value of your membership package. For more information, be sure to read our\u00a0<a href=\"https:\/\/memberpress.com\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">guide to running successful webinars<\/a>.<\/p>","content":[{"type":"text","data":"Webinars are an effective way to encourage curious visitors to become registered members. Running a webinar gives interested visitors a more in-depth look at your membership product. Webinars can also become an integral part of your membership content, and holding regular webinars for your members enhances the perceived value of your membership package. For more information, be sure to read our\u00a0<a href=\"https:\/\/memberpress.com\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">guide to running successful webinars<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Interviews<\/h4>","content":"Interviews","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Using the interview format to invite guests who are relevant to your membership-site topic to share their insights is a great way to provide value to your audience. Although in-person interviews work well, recording Skype chats with guests from around the world can be just as effective. You can also record the audio from an interview and repurpose it to\u00a0<a href=\"https:\/\/memberpress.com\/top-tips-for-creating-a-successful-podcast-to-promote-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">start promoting your membership site with a podcast<\/a>.<\/p>","content":[{"type":"text","data":"Using the interview format to invite guests who are relevant to your membership-site topic to share their insights is a great way to provide value to your audience. Although in-person interviews work well, recording Skype chats with guests from around the world can be just as effective. You can also record the audio from an interview and repurpose it to\u00a0<a href=\"https:\/\/memberpress.com\/top-tips-for-creating-a-successful-podcast-to-promote-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">start promoting your membership site with a podcast<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Whiteboard Sessions<\/h4>","content":"Whiteboard-Sitzungen","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Video-Types-Moz-Whiteboard.jpg\" alt=\"Create a whiteboard video \" class=\"wp-image-14888\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Video-Types-Moz-Whiteboard.jpg","data":{"alt":"Create a whiteboard video ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Video-Types-Moz-Whiteboard.jpg","align":"center"},"style":{"width":1480,"height":834,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Made popular by websites like\u00a0<a href=\"https:\/\/moz.com\/blog\/category\/whiteboard-friday\" target=\"_blank\" rel=\"noreferrer noopener\">Moz.com<\/a>, whiteboard sessions have become a common video format. From a production standpoint, it\u2019s easy to see why standing in front of a whiteboard and talking directly to the camera is an easy way to create video content for your website. The whiteboard acts as an aid that not only makes it easier to get your point across but also provides a reassuring crutch for those less comfortable in front of the camera.<\/p>","content":[{"type":"text","data":"Made popular by websites like\u00a0<a href=\"https:\/\/moz.com\/blog\/category\/whiteboard-friday\" target=\"_blank\" rel=\"noreferrer noopener\">Moz.com<\/a>, whiteboard sessions have become a common video format. From a production standpoint, it\u2019s easy to see why standing in front of a whiteboard and talking directly to the camera is an easy way to create video content for your website. The whiteboard acts as an aid that not only makes it easier to get your point across but also provides a reassuring crutch for those less comfortable in front of the camera."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Documentaries<\/h4>","content":"Dokumentarfilme","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>If you have the time and resources, producing a documentary is another great way to promote your product. This type of video not only helps explain a topic in great detail&nbsp;but also presents a good opportunity to spread your message beyond your membership site. The extra exposure an effective documentary delivers makes creating one something to consider.<\/p>","content":[{"type":"text","data":"If you have the time and resources, producing a documentary is another great way to promote your product. This type of video not only helps explain a topic in great detail&nbsp;but also presents a good opportunity to spread your message beyond your membership site. The extra exposure an effective documentary delivers makes creating one something to consider."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Final Thoughts<\/h4>","content":"Abschlie\u00dfende \u00dcberlegungen","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>With YouTube now the second most popular search engine in operation today, creating video content to share on this platform is an effective way to reach new audiences. But even if you don\u2019t share your video content outside your membership site, your work can be used to enhance your product in many different ways. With so many different types of video content you could be creating, there\u2019s really no excuse for not hitting the Record button.<\/p>","content":[{"type":"text","data":"With YouTube now the second most popular search engine in operation today, creating video content to share on this platform is an effective way to reach new audiences. But even if you don\u2019t share your video content outside your membership site, your work can be used to enhance your product in many different ways. With so many different types of video content you could be creating, there\u2019s really no excuse for not hitting the Record button."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>What type of video content are you going to start producing? Please let us know in the comments below.<\/em><\/p>","content":[{"type":"text","data":"<em>What type of video content are you going to start producing? Please let us know in the comments below.<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! 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