{"id":15465,"date":"2017-08-02T10:32:29","date_gmt":"2017-08-02T16:32:29","guid":{"rendered":"https:\/\/memberpress.com\/?p=14974"},"modified":"2025-08-20T19:01:48","modified_gmt":"2025-08-20T23:01:48","slug":"social-media-metrics-what-they-are-and-why-you-need-them","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/","title":{"rendered":"Was sind Social Media Metriken?"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Find_out_what_these_measurements_are_and_why_theyre_critical_to_the_success_of_your_online_business\"><\/span>Erfahren Sie, was diese Messungen sind und warum sie f\u00fcr den Erfolg Ihres Online-Gesch\u00e4fts entscheidend sind.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\"\u00dcberpr\u00fcfen Sie Ihre Social-Media-Kennzahlen!\" - das ist ein Ratschlag, den Sie als Online-Unternehmer immer wieder h\u00f6ren werden. Und wenn Sie neu sind oder sich noch nicht so sehr f\u00fcr Social Media Marketing begeistern k\u00f6nnen, werden Sie wahrscheinlich sagen: \"Okay. Na toll. Was ist das, und warum sollte mich das interessieren?\"<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69e1be49521ad\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e1be49521ad\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#Find_out_what_these_measurements_are_and_why_theyre_critical_to_the_success_of_your_online_business\" >Erfahren Sie, was diese Messungen sind und warum sie f\u00fcr den Erfolg Ihres Online-Gesch\u00e4fts entscheidend sind.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#What_are_Social_Media_Metrics\" >Was sind Social Media Metriken?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#What_are_Social_Media_Goals_and_Why_Do_You_Need_Them\" >Was sind Social-Media-Ziele (und warum brauchen Sie sie)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#How_Do_You_Track_All_This\" >Wie l\u00e4sst sich das alles verfolgen?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#The_Takeaway\" >Das Mitnehmen<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Keep reading\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_Social_Media_Metrics\"><\/span>Was sind Social Media Metriken?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Ihre Social-Media-Kennzahlen sind die Daten, die Sie sammeln und verwenden, um die Leistung Ihrer Social-Media-Kampagnen zu messen. <\/strong>Anhand dieser Metriken k\u00f6nnen Sie feststellen, ob sich die Zeit, die Sie f\u00fcr Social Media Marketing aufwenden, in Form von Return on Investment (ROI) auszahlt.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA.gif\"><img decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-1024x560.gif\" alt=\"Messung von Social Media Metriken mit Cloudfire\" class=\"wp-image-36181\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-1024x560.gif 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-300x164.gif 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-768x420.gif 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-311x170.gif 311w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-840x460.gif 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-700x383.gif 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-156x85.gif 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Cloudfire <a href=\"https:\/\/memberpress.com\/go\/crowdfire\/\" title=\"Crowdfire Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Social-Media-Tool<\/a><\/figcaption><\/figure>\n\n\n\n<p>Ihre Social-Media-Kennzahlen vermitteln Ihnen eine Vorstellung davon, wie andere Ihr Unternehmen und Ihre Inhalte sehen. Sie geben Ihnen auch einen genauen \u00dcberblick \u00fcber Ihre Investitionen in diese sich st\u00e4ndig ver\u00e4ndernde Marketingplattform. <\/p>\n\n\n\n<p>Denken Sie daran, dass der Zweck des Marketings in den sozialen Medien darin besteht, die Markenbekanntheit zu erh\u00f6hen - die Bekanntheit von Ihnen, Ihrem Unternehmen und Ihrem Produkt. Sie wollen, dass die Leute Ihre Tweets und Facebook-Posts sehen und dann Ihre Website besuchen.<\/p>\n\n\n\n<p><strong>Ihre Social-Media-Kennzahlen verraten Ihnen, ob Sie Ihr Ziel erreichen, Menschen anzuziehen, die zu zahlenden Kunden werden.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3 Hauptarten von Metriken<\/h4>\n\n\n\n<p>Es gibt eine Menge verschiedener Metriken, die Sie verwenden k\u00f6nnen, um aussagekr\u00e4ftige Daten zu sammeln, und einige gehen wirklich in die Tiefe. Aber wir wollen Ihnen hier vorstellen, was Social-Media-Kennzahlen sind und warum und wie Sie sie nutzen sollten.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1298087618.jpg\"><img decoding=\"async\" width=\"682\" height=\"512\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1298087618.jpg\" alt=\"Social Media-Symbole auf einem Handy-Bildschirm\" class=\"wp-image-36182\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1298087618.jpg 682w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1298087618-300x225.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1298087618-226x170.jpg 226w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1298087618-156x117.jpg 156w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/a><\/figure>\n\n\n\n<p>Die folgenden <strong>drei grundlegende Metriken <\/strong>Messen Sie, wie Ihre Inhalte auf den verschiedenen Social-Media-Plattformen abschneiden. Obwohl jede Plattform ihre eigenen spezifischen Social-Media-Kennzahlen hat, heben wir uns diese Details f\u00fcr einen anderen Beitrag auf. Schauen wir uns jetzt erst einmal die universellen Metriken an, die Sie beachten sollten.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">1. Erreichen Sie<\/h5>\n\n\n\n<p>Die Reichweite bezieht sich auf die Anzahl der Personen, die Ihre Inhalte tats\u00e4chlich sehen. Sie hilft Ihnen zu verstehen, wie weit Ihre Inhalte reichen und wie gro\u00df Ihr Publikum ist.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">2. Eindr\u00fccke<\/h5>\n\n\n\n<p>Die Gesamtzahl der Impressionen gibt an, wie oft Ihr Inhalt einem Publikum angezeigt oder pr\u00e4sentiert wird. Sie basiert darauf, ob eine Person auf Ihren Inhalt klickt oder nicht.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">3. engagement<\/h5>\n\n\n\n<p>Von diesen drei Metriken ist das Engagement die wichtigste. Man kann das Engagement wirklich als das ultimative Ziel Ihrer Inhalte betrachten. Denn eine gute Engagement-Kennzahl zeigt Ihnen, dass die Menschen auf Ihre Inhalte reagieren. Und das macht es wahrscheinlicher, dass sie sich auf Ihre Website, Ihren Blog oder Ihre Produktseite begeben.<\/p>\n\n\n\n<p>Um das Engagement besser zu verstehen, k\u00f6nnen Sie Tools wie ein <a href=\"https:\/\/www.modash.io\/engagement-rate-calculator\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\">Instagram Engagement-Rate-Rechner<\/a> um zu verfolgen, wie Ihr Publikum mit Ihren Beitr\u00e4gen interagiert. Die Berechnung der Interaktionsrate auf Instagram kann Ihnen dabei helfen, den Erfolg Ihrer Social-Media-Strategie zu messen und herauszufinden, ob Ihr Publikum wirklich mit Ihren Inhalten interagiert.<\/p>\n\n\n\n<p><strong>Obwohl Engagement ohne Reichweite und Impressionen nicht m\u00f6glich ist, ist es eine Stra\u00dfe, die in beide Richtungen verl\u00e4uft.<\/strong> Der Algorithmus ist so eingestellt, dass ein Beitrag mit hohem Engagement vor mehr Zuschauern angezeigt wird. Und das bedeutet mehr Impressionen. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_Social_Media_Goals_and_Why_Do_You_Need_Them\"><\/span>Was sind Social-Media-Ziele (und warum brauchen Sie sie)?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wenn es um Metriken geht, <strong>Sie m\u00fcssen wissen, was Sie verfolgen und warum Sie es verfolgen.<\/strong>. Und Sie m\u00fcssen sich daf\u00fcr Ziele setzen <em>wie <\/em>und <em>warum<\/em>. Anhand Ihrer Ziele k\u00f6nnen Sie feststellen, ob Ihre Bem\u00fchungen erfolgreich sind, indem Sie einen Standard festlegen. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116.jpg\" alt=\"Aktionsplan und Ziele 2022\" class=\"wp-image-36183\" style=\"width:680px;height:453px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Um sich ein Ziel zu setzen, fragen Sie sich, was Sie mit einem Beitrag erreichen wollen. <\/strong>Wenn Sie z. B. das Engagement Ihrer Follower erh\u00f6hen m\u00f6chten, w\u00e4re Ihr Ziel eine Anzahl von X Teilen, X Kommentaren und X neuen Followern.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_a1f5f1baa6268ee8cd04870d1411b49d\" href=\"https:\/\/memberpress.com\/de\/blog\/best-strategies-social-media-marketing\/\"  target=\"_blank\" class=\"button button-blue center\">READ u003eu003e Supercharge Ihr Marketing mit diesen 5 Social Media-Strategien<\/a>\n<\/div>\n\n\n\n\n<p>Sie k\u00f6nnen jedes Ziel anhand von Faktoren wie der Publikumswachstumsrate messen, die Ihr Publikum von einem Zeitpunkt zum anderen vergleicht. Sie k\u00f6nnen auch die durchschnittliche Engagement-Rate ermitteln, die das Engagement f\u00fcr jeden Beitrag mit der Gesamtzahl der Follower vergleicht.<\/p>\n\n\n\n<p>Wie wir bereits erw\u00e4hnt haben, ist das ultimative Ziel von Social Media Marketing <em>Blei <\/em>Menschen auf Ihr Produkt oder Ihre Dienstleistung aufmerksam machen. <strong>F\u00fchrt<\/strong> (die Menschen, die Ihr Produkt oder Ihre Dienstleistung brauchen oder sich daf\u00fcr interessieren) kommen aus verschiedenen Bereichen. Dazu geh\u00f6ren nicht zuletzt die sozialen Medien. (Andere Wege k\u00f6nnen Messen, Empfehlungen oder Werbung sein.)<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"CTA-Zeichen\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Holen Sie sich MemberPress noch heute!<\/h3>\n\t\t\t<div><p>Lassen Sie sich f\u00fcr die von Ihnen erstellten Inhalte bezahlen.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/de\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tMemberPress jetzt kaufen\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"Pfeil\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/de\/features\">Alle Merkmale anzeigen<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Leads sind potentiell <strong>Umwandlungen<\/strong>oder Menschen, die genau das tun, was Sie sich erhoffen. Ihre Leads melden sich f\u00fcr Ihre E-Mail-Liste oder einen Test an, f\u00fcllen ein Formular aus oder kaufen ein Produkt.<\/p>\n\n\n\n<p>Wenn Sie feststellen, dass Sie Ihre Ziele nicht erreichen, ist es an der Zeit, dass Sie <a href=\"https:\/\/sproutsocial.com\/insights\/social-media-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Auffrischung der besten Praktiken f\u00fcr soziale Medien<\/a>. Dann nehmen Sie Anpassungen vor, und messen Sie erneut. Wie jedes Marketing sollte auch Social Media Marketing ein st\u00e4ndiges Unterfangen sein.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_You_Track_All_This\"><\/span>Wie l\u00e4sst sich das alles verfolgen?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jetzt haben Sie eine grundlegende Vorstellung davon, was Social-Media-Kennzahlen sind und warum Sie sie messen m\u00fcssen. <strong>Hier sind einige Tipps <em>wie <\/em>um sie zu messen.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Verwenden Sie die in jeder Plattform integrierten Berichte (z. B., <a href=\"https:\/\/www.facebook.com\/business\/insights\/tools\/audience-insights\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Facebook-Einblicke<\/a> und <a href=\"https:\/\/analytics.twitter.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Twitter-Analytik<\/a>).<\/li>\n\n\n\n<li>Verwenden Sie <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google Analytics\">Google Analytics<\/a> um den Website-Traffic zu messen, der von Ihren Social-Media-Seiten kommt.<\/li>\n\n\n\n<li>Verwenden Sie Tools zur Verwaltung sozialer Medien wie <a href=\"https:\/\/memberpress.com\/go\/crowdfire\/\" title=\"Crowdfire Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Crowdfire<\/a>, Hootsuite und Buffer. Diese Tools bieten integrierte Berichte, die Sie \u00fcberpr\u00fcfen k\u00f6nnen, um die Leistung der Beitr\u00e4ge auf jeder Plattform zu messen.<\/li>\n\n\n\n<li>Sehen Sie sich diese umfassende <a href=\"http:\/\/keyhole.co\/blog\/list-of-the-top-25-social-media-analytics-tools\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Liste der f\u00fcnfundzwanzig wichtigsten Tools f\u00fcr soziale Medien<\/a> zur Erfassung und Messung Ihrer Analysen.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>Das Mitnehmen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wenn es um Online-Gesch\u00e4fte geht, ist Social Media Marketing ein Muss. Damit es f\u00fcr Ihr Unternehmen funktioniert, m\u00fcssen Sie es im Auge behalten und st\u00e4ndig verbessern. Es ist wichtig, Ziele zu setzen, zu messen und Verbesserungen vorzunehmen. Und zu wissen, was man messen soll, ist der erste Schritt zum Erfolg.<\/p>\n\n\n\n<p>Was m\u00f6chten Sie noch \u00fcber Social Media Metriken wissen? Welche Tools verwenden Sie, um Ihre zu messen? Haben Sie irgendwelche Tipps f\u00fcr unsere Leser? Teilen Sie sie in den Kommentaren unten mit.<\/p>\n\n\n\n<p><strong>Wenn Ihnen dieser Artikel gefallen hat, abonnieren Sie doch unseren Newsletter im <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Box Affiliate-Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Box<\/a> bis zu Ihrer Rechten!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Find out what these measurements are and why they\u2019re critical to the success of your online business. \u201cReview your social media metrics!\u201d\u2013 it\u2019s one bit advice you\u2019ll see again and again as an online business owner. And if you\u2019re new or just not too enthused about social media marketing, you\u2019re probably saying, \u201cOkay. Great. What\u2019s 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