{"id":16043,"date":"2017-11-15T11:02:31","date_gmt":"2017-11-15T18:02:31","guid":{"rendered":"https:\/\/memberpress.com\/?p=16043"},"modified":"2024-09-18T13:58:50","modified_gmt":"2024-09-18T17:58:50","slug":"how-to-increase-traffic-to-your-website-using-seo","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/how-to-increase-traffic-to-your-website-using-seo\/","title":{"rendered":"Wie Sie mit SEO den Verkehr auf Ihrer Website erh\u00f6hen"},"content":{"rendered":"<p>Werden Sie mehr Besucher auf Ihre Website bekommen, weil Sie eine hervorragende Website mit allen wichtigen SEO-Elementen haben, oder aufgrund Ihrer eigenen Bem\u00fchungen mit gezielten sozialen Medien und anderen Marketingkampagnen?<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a6572a61894b\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6572a61894b\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-increase-traffic-to-your-website-using-seo\/#Two_Types_of_Traffic\" >Zwei Arten von Verkehr<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-increase-traffic-to-your-website-using-seo\/#Using_SEO_to_Drive_Quality_Traffic\" >Mit SEO zu hochwertigem Verkehr<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Einerseits brauchen Sie SEO, weil, nun ja, Google. (Wenn Sie nicht genau wissen, was SEO ist, lesen Sie unseren <a href=\"https:\/\/memberpress.com\/de\/what-is-seo\/\" target=\"_blank\" rel=\"noopener\">Beitrag<\/a> im letzten Fr\u00fchjahr). Lassen Sie uns also \u00fcber SEO sprechen. Um aus SEO Kapital zu schlagen, m\u00fcssen Sie einige wichtige Details beachten. Zun\u00e4chst m\u00fcssen Sie ein einzigartiges, erstklassiges Produkt anbieten. Als N\u00e4chstes m\u00fcssen Sie daf\u00fcr sorgen, dass Ihre Website attraktiv ist und Ihre Inhalte hervorragend sind. Und dann sind Sie ein Social-Media-Rockstar, der sich aktiv an den drei gro\u00dfen Plattformen (Facebook, Twitter, LinkedIn) beteiligt, sich an Influencer wendet und die Inhalte anderer Leute teilt. Und zu guter Letzt schreiben Sie auch noch tolle Inhalte. All dies geschieht in dem Bem\u00fchen, mehr Besucher auf Ihre Website zu bringen.<\/p>\n\n\n\n<p>Warum f\u00fchlt es sich dann manchmal so an, als k\u00e4me der Traffic auf Ihre Website nur im Schneckentempo oder als w\u00fcrden die Besucher, die kommen, nicht lange bleiben, auf irgendwelche Links klicken oder sich f\u00fcr Ihre tollen Gratisangebote anmelden?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Two_Types_of_Traffic\"><\/span>Zwei Arten von Verkehr<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Im Allgemeinen gibt es zwei M\u00f6glichkeiten, wie Besucher auf Ihre Website kommen. Es gibt diejenigen, die auf Ihrer Seite landen, weil Ihre Website in einer Suche auftaucht, aber diese Suchenden k\u00f6nnen schnell wieder gehen, wenn sie merken, dass Ihre Website nicht genau das ist, was sie brauchen. Diese Art von Besuchern ist in der Regel zahlreicher als die andere, n\u00e4mlich die gezielten Besucher, die speziell als potenzielle Kunden f\u00fcr das von Ihnen angebotene Produkt gesucht wurden.<\/p>\n\n\n\n<p>Die erste Art von Verkehr: Quantit\u00e4t. Die zweite Art: Qualit\u00e4t. Auch wenn Tausende Ihre Website an einem Tag besuchen, sind die Zahlen egal, wenn die Besucher nicht auf Ihre Links klicken, sich nicht anmelden oder Ihr Produkt kaufen. Wenn jedoch nur hundert Qualit\u00e4tsbesucher auf Ihre Website kommen, stehen die Chancen gut, dass sie eines oder alle diese Dinge tun - und zumindest werden sie wiederkommen, wenn sie sehen, dass Sie genau das sind, wonach sie suchen. Die Rentabilit\u00e4t von qualitativem Traffic \u00fcbersteigt bei weitem die Rentabilit\u00e4t von quantitativem Traffic (wenn es \u00fcberhaupt eine gibt).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Using_SEO_to_Drive_Quality_Traffic\"><\/span>Mit SEO zu hochwertigem Verkehr<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Der beste Weg, um herauszufinden, wie man diese hochwertigen Besucher bekommt, ist vielleicht, die grundlegenden SEO-Praktiken zu \u00fcberpr\u00fcfen und sicherzustellen, dass sie ihren Zweck erf\u00fcllen.<\/p>\n\n\n\n<p><strong>Kennen Sie Ihre Schl\u00fcsselw\u00f6rter<\/strong><\/p>\n\n\n\n<p>Schl\u00fcsselw\u00f6rter sind die W\u00f6rter, die ein Nutzer beim Googeln eingibt. Wenn eine Person zum Beispiel nach einem Ort sucht, an dem sie ein Buch kaufen kann, wird sie wahrscheinlich \"Buchhandlung\" eintippen. Wenn sie aber nach einem bestimmten Buch suchen, geben sie vielleicht den Namen dieses Buches ein. Dies sind die Schl\u00fcsselw\u00f6rter, die Google erkennt, und wenn Sie als Buchh\u00e4ndler m\u00f6chten, dass die Suchmaschine Ihre Website findet, m\u00fcssen Sie sicherstellen, dass Ihre Website die Schl\u00fcsselw\u00f6rter enth\u00e4lt, die ein potenzieller Kunde wahrscheinlich verwendet.<\/p>\n\n\n\n<p>Eine weitere \u00dcberlegung bei der Verwendung von Schl\u00fcsselw\u00f6rtern ist die Einbeziehung von Long-Tail-Schl\u00fcsselw\u00f6rtern oder Phrasen, die genauer beschreiben, wonach die Person sucht. Nehmen wir das obige Beispiel der Buchhandlung: Wenn ein Suchender nur \"Buchhandlung\" eingibt, erh\u00e4lt er alle m\u00f6glichen Buchhandlungen, aber was, wenn er nach alten B\u00fcchern sucht? Ein Long-Tail-Keyword k\u00f6nnte \"secondhand bookstores\" sein. Die Verwendung dieses Long-Tail-Keywords ist ein Beispiel f\u00fcr die Ausrichtung auf Ihre Zielgruppe, denn Ihr idealer Kunde sucht nicht nach Neuerscheinungen, sondern nach seltenen, alten B\u00fcchern in Erstauflage.<\/p>\n\n\n\n<p>Wo platzieren Sie also diese Schl\u00fcsselw\u00f6rter? In den Titel und die Kopfzeile Ihrer Website, in die Meta-Beschreibungen und in den Text Ihrer Beitr\u00e4ge. Damit teilen Sie den Suchmaschinen mit, was Ihre Website bietet und dass Ihre Website f\u00fcr die Suchanfrage eines Nutzers relevant ist.<\/p>\n\n\n\n<p><strong>Schon wieder der Inhalt<\/strong><\/p>\n\n\n\n<p>Was ist eine Website ohne gute Inhalte? Es ist ein Gesch\u00e4ft ohne Produkt. Es ist nichts, sage ich Ihnen! Inhalte sind der Schl\u00fcssel, wenn Sie nicht nur mehr Kunden erreichen wollen, sondern auch ein Publikum, das nach Ihrem Produkt sucht (und sogar diejenigen, die nicht wissen, dass sie Ihr Produkt brauchen, bis sie Ihre Website finden!). Lassen wir die Schl\u00fcsselw\u00f6rter noch nicht ganz hinter uns. Sie k\u00f6nnen Inhalte auf der Grundlage von Schl\u00fcsselw\u00f6rtern erstellen, aber wenn Sie bereits Inhalte auf Ihrer Website haben, m\u00fcssen Sie festlegen, wie Sie diese mit den Schl\u00fcsselw\u00f6rtern in Einklang bringen. Dies k\u00f6nnen Sie tun, indem Sie eine Karte mit den Schl\u00fcsselw\u00f6rtern des Inhalts erstellen, wie im folgenden Beispiel dargestellt <a href=\"https:\/\/moz.com\/blog\/build-content-keyword-map-for-seo-whiteboard-friday\" target=\"_blank\" rel=\"noopener\">Moz<\/a>.<\/p>\n\n\n\n<p>Beachten Sie auch, dass die Schl\u00fcsselw\u00f6rter f\u00fcr Ihre Homepage auf ein breiteres Publikum ausgerichtet sein sollten, das nach Ihren Produkttypen sucht, aber wie bei den verschiedenen Produkten und Dienstleistungen, die Sie anbieten, werden die Schl\u00fcsselw\u00f6rter f\u00fcr jede Unterseite spezifischer, basierend auf der Funktion der Seite.<\/p>\n\n\n\n<p>Und nun zum Kern Ihrer Inhalte: Nat\u00fcrlich sollten sie f\u00fcr das Angebot Ihres Unternehmens relevant sein, aber sie m\u00fcssen auch einen angemessenen Umfang haben, regelm\u00e4\u00dfig aktualisiert werden und sich auf die Neuheiten und Trends in Ihrer Branche beziehen.<\/p>\n\n\n\n<p><strong>Wie lang sollte mein Inhalt sein?<\/strong><\/p>\n\n\n\n<p>Wie bei den Besuchern, die Sie auf Ihre Website locken wollen, geht es auch bei den Inhalten um Qualit\u00e4t statt Quantit\u00e4t. Verschiedene Arten von Inhalten eignen sich f\u00fcr unterschiedliche L\u00e4ngen - ein Klappentext beispielsweise ist kurz und knapp (aber aussagekr\u00e4ftig und umfassend), w\u00e4hrend Blogposts und Informationsartikel l\u00e4nger sein sollten und dem Leser ein ausf\u00fchrlicheres Erlebnis bieten.<\/p>\n\n\n\n<p><em>(Wir werden in K\u00fcrze einen Artikel ver\u00f6ffentlichen, in dem Sie mehr \u00fcber die angemessene L\u00e4nge verschiedener Arten von Inhalten erfahren, also schauen Sie bald wieder vorbei!)<\/em><\/p>\n\n\n\n<p><strong>Was soll ich ver\u00f6ffentlichen?<\/strong><\/p>\n\n\n\n<p>Ideen f\u00fcr Inhalte gibt es \u00fcberall! (In unserem Blog finden Sie unsere Artikel dar\u00fcber, was Sie ver\u00f6ffentlichen sollten.) Ein Muss f\u00fcr die Suchmaschinenoptimierung ist jedoch, dass Ihre Inhalte neu sind. \"Frische\" Inhalte bedeuten, dass Sie Ihre Website und Ihren Blog mit neuen Beitr\u00e4gen und Artikeln aktualisieren. Sie m\u00fcssen Ihre Website nicht st\u00e4ndig aktualisieren, vor allem, wenn die darin enthaltenen Informationen immer noch korrekt sind, aber Ihr Blog ist ein sich st\u00e4ndig weiterentwickelnder Inhaltsproduzent - zumindest sollte er das sein. Wenn Sie regelm\u00e4\u00dfig Beitr\u00e4ge in Ihrem Blog ver\u00f6ffentlichen, erkennen die Suchmaschinen, dass Ihre Website aktiv ist und gepflegt wird.<\/p>\n\n\n\n<p><strong>Sollte ich verlinken?<\/strong><\/p>\n\n\n\n<p>Ja! Wenn Sie Inhalte haben, die sich auf andere Inhalte auf Ihrer Website beziehen oder diese erg\u00e4nzen, verlinken Sie sie, damit Ihre Besucher noch mehr Bereiche Ihrer (gro\u00dfartigen) Website besuchen.<\/p>\n\n\n\n<p>Backlinking hingegen ist ein wenig komplizierter. Ein Backlink ist ein \"Vertrauensbeweis\" bei der Off-Site-SEO, bei der eine Website auf eine andere verlinkt. Mit anderen Worten, ein Backlink zeigt einer Suchmaschine, dass Ihre Website einen hochwertigen Inhalt hat. Die Gewinnung eines Backlinks erfolgt durch Linkaufbau oder Linkgewinnung, und zwar auf verschiedene Weise, z. B. durch den Aufbau von Beziehungen zu Websites, die f\u00fcr Ihre Branche relevant sind oder mit Ihren Produkten und Dienstleistungen zu tun haben.<\/p>\n\n\n\n<p><strong>Sollte ich teilen?<\/strong><\/p>\n\n\n\n<p>Auf jeden Fall! Erinnern Sie sich, dass wir zu Beginn dieses Beitrags gefragt haben, ob Sie sich darauf konzentrieren sollten, die SEO-Elemente zu verst\u00e4rken oder sich in den sozialen Medien zu engagieren, um Besucher auf Ihre Website zu bringen? Ja und ja. Sie sollten beides tun, denn Traffic kommt aus allen Richtungen. Denken Sie nur daran, dass mehr Traffic nicht so viel bedeutet wie Traffic, der tats\u00e4chlich anh\u00e4lt.<\/p>\n\n\n\n<p><em>Haben Sie Tipps f\u00fcr unsere Leser, wie sie mehr Besucher auf ihre Websites und Blogs bringen k\u00f6nnen? Wir w\u00fcrden uns freuen, wenn Sie sie mit uns teilen. Die Kommentare <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Box Affiliate-Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Box<\/a> ist unten!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Will you get more website traffic because you have an awesome website with all the important SEO elements or because of your own efforts with targeted social media and other marketing campaigns? On the one hand, you need SEO because, well, Google. (If you\u2019re unsure of what SEO is, check out our post last spring.) 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(If you\u2019re unsure of what SEO is, check out our <a href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\" rel=\"noopener\">post<\/a> last spring.) So let\u2019s talk about SEO. In order to capitalize on SEO, you\u2019ve got to take care of several important details. First, you offer a unique, top-notch product. Next, you make sure your website is attractive, your content stellar. And then you\u2019re a social media rock star, actively participating on the big three platforms (Facebook, Twitter, LinkedIn), and you\u2019re reaching out to influencers and sharing other peoples\u2019 content. To top it off, you\u2019re writing incredible content. All of this is being done in an effort to drive more traffic to your website.<\/p>","content":[{"type":"text","data":"On the one hand, you need SEO because, well, Google. (If you\u2019re unsure of what SEO is, check out our <a href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\" rel=\"noopener\">post<\/a> last spring.) So let\u2019s talk about SEO. In order to capitalize on SEO, you\u2019ve got to take care of several important details. First, you offer a unique, top-notch product. Next, you make sure your website is attractive, your content stellar. And then you\u2019re a social media rock star, actively participating on the big three platforms (Facebook, Twitter, LinkedIn), and you\u2019re reaching out to influencers and sharing other peoples\u2019 content. To top it off, you\u2019re writing incredible content. All of this is being done in an effort to drive more traffic to your website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So why does it sometimes feel like the traffic heading to your site is coming at a snail\u2019s pace or that the traffic that does come doesn\u2019t stay long, click on any links, or opt-in with your awesome freebies?<\/p>","content":[{"type":"text","data":"So why does it sometimes feel like the traffic heading to your site is coming at a snail\u2019s pace or that the traffic that does come doesn\u2019t stay long, click on any links, or opt-in with your awesome freebies?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Two Types of Traffic<\/h3>","content":"Zwei Arten von Verkehr","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Generally speaking, there are two ways traffic comes to your site. There are those who land on your page because your site shows up in a search, but these searchers may quickly leave if they realize your site isn\u2019t exactly what they need. This type of traffic is generally higher in number than the other type, which is targeted visitors\u2014those who\u2019ve been specifically sought out as would-be customers of the product you\u2019re offering.<\/p>","content":[{"type":"text","data":"Generally speaking, there are two ways traffic comes to your site. There are those who land on your page because your site shows up in a search, but these searchers may quickly leave if they realize your site isn\u2019t exactly what they need. This type of traffic is generally higher in number than the other type, which is targeted visitors\u2014those who\u2019ve been specifically sought out as would-be customers of the product you\u2019re offering."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The first type of traffic: quantity. The second type: quality. Although thousands may visit your site in a day, the numbers won\u2019t matter if visitors don\u2019t click on&nbsp;your links, opt-in, or buy your product. But if only a hundred quality visitors come to your site, chances are they\u2019ll do one or all of these things\u2014and at the very least, they\u2019ll come back when they see you\u2019re exactly what they\u2019re looking for. The ROI on quality traffic far exceeds the ROI (if there is any) on quantity traffic.<\/p>","content":[{"type":"text","data":"The first type of traffic: quantity. The second type: quality. Although thousands may visit your site in a day, the numbers won\u2019t matter if visitors don\u2019t click on&nbsp;your links, opt-in, or buy your product. But if only a hundred quality visitors come to your site, chances are they\u2019ll do one or all of these things\u2014and at the very least, they\u2019ll come back when they see you\u2019re exactly what they\u2019re looking for. The ROI on quality traffic far exceeds the ROI (if there is any) on quantity traffic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Using SEO to Drive Quality Traffic<\/h3>","content":"Mit SEO zu hochwertigem Verkehr","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Perhaps the best way to determine how to get those high-quality visitors is to review basic SEO practices and make sure they\u2019re doing their job.<\/p>","content":[{"type":"text","data":"Perhaps the best way to determine how to get those high-quality visitors is to review basic SEO practices and make sure they\u2019re doing their job."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Know Your Keywords<\/strong><\/p>","content":[{"type":"text","data":"<strong>Know Your Keywords<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Keywords are the words a user types in when Googling. For example, if a person is looking for a place to buy a&nbsp;book, they\u2019ll probably type in \u201cbookstore.\u201d But if they\u2019re looking for a specific book, they may type in the name of that book. These are the keywords Google recognizes, and if you\u2019re the bookstore owner and want the search engine to find your site, you need to make sure your site has the keywords a prospective customer is likely to use.<\/p>","content":[{"type":"text","data":"Keywords are the words a user types in when Googling. For example, if a person is looking for a place to buy a&nbsp;book, they\u2019ll probably type in \u201cbookstore.\u201d But if they\u2019re looking for a specific book, they may type in the name of that book. These are the keywords Google recognizes, and if you\u2019re the bookstore owner and want the search engine to find your site, you need to make sure your site has the keywords a prospective customer is likely to use."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Another consideration when using keywords is to include long-tail keywords, or phrases that more accurately describe what the person is searching for. Using the bookstore example above, if a searcher types in just \u201cbookstore,\u201d they\u2019ll get all kinds of bookstores, but what if they\u2019re looking for vintage books? A long-tail keyword could be \u201csecondhand bookstores.\u201d Using this long-tail keyword is an example of targeting your audience, because your ideal customer isn\u2019t looking for new releases but rare, first-edition, old books.<\/p>","content":[{"type":"text","data":"Another consideration when using keywords is to include long-tail keywords, or phrases that more accurately describe what the person is searching for. Using the bookstore example above, if a searcher types in just \u201cbookstore,\u201d they\u2019ll get all kinds of bookstores, but what if they\u2019re looking for vintage books? A long-tail keyword could be \u201csecondhand bookstores.\u201d Using this long-tail keyword is an example of targeting your audience, because your ideal customer isn\u2019t looking for new releases but rare, first-edition, old books."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So where do you put these keywords? In your website title and header, meta descriptions, and in the copy of your posts. This is what tells the search engines what your site offers and that your site is relevant to a searcher\u2019s query.<\/p>","content":[{"type":"text","data":"So where do you put these keywords? In your website title and header, meta descriptions, and in the copy of your posts. This is what tells the search engines what your site offers and that your site is relevant to a searcher\u2019s query."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>That Content Bit Again<\/strong><\/p>","content":[{"type":"text","data":"<strong>That Content Bit Again<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What\u2019s a website without great content? It\u2019s a business without a product. It\u2019s nothing, I tell you! Content is key when you\u2019re trying to reach not only more customers but an audience looking for your product (and even those who don\u2019t realize they need your product until they find your site!). Let\u2019s not leave keywords behind just yet. You can create content based on a keyword, but if you have content that\u2019s already on your site, you need to determine how you\u2019re going to make it match the keywords. You can do that by creating a content keyword map, as illustrated by <a href=\"https:\/\/moz.com\/blog\/build-content-keyword-map-for-seo-whiteboard-friday\" target=\"_blank\" rel=\"noopener\">Moz<\/a>.<\/p>","content":[{"type":"text","data":"What\u2019s a website without great content? It\u2019s a business without a product. It\u2019s nothing, I tell you! Content is key when you\u2019re trying to reach not only more customers but an audience looking for your product (and even those who don\u2019t realize they need your product until they find your site!). Let\u2019s not leave keywords behind just yet. You can create content based on a keyword, but if you have content that\u2019s already on your site, you need to determine how you\u2019re going to make it match the keywords. You can do that by creating a content keyword map, as illustrated by <a href=\"https:\/\/moz.com\/blog\/build-content-keyword-map-for-seo-whiteboard-friday\" target=\"_blank\" rel=\"noopener\">Moz<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Also, be aware that your homepage keywords should be targeted to a broader audience that is looking for your types of products, but, as with the various products and services you offer, each subpage\u2019s keywords will get more specific based on that page\u2019s feature.<\/p>","content":[{"type":"text","data":"Also, be aware that your homepage keywords should be targeted to a broader audience that is looking for your types of products, but, as with the various products and services you offer, each subpage\u2019s keywords will get more specific based on that page\u2019s feature."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And now to the meat of your content: naturally, it should be relevant to what your company offers, but it also needs to be appropriate in length, updated regularly, and pertinent to what\u2019s new and trending in your industry.<\/p>","content":[{"type":"text","data":"And now to the meat of your content: naturally, it should be relevant to what your company offers, but it also needs to be appropriate in length, updated regularly, and pertinent to what\u2019s new and trending in your industry."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>So Just How Long Should My Content Be?<\/strong><\/p>","content":[{"type":"text","data":"<strong>So Just How Long Should My Content Be?<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As with the traffic you want coming to your site, it\u2019s quality over quantity here in the content arena. Different kinds of content may be suitable to different lengths\u2014for example, a blurb is short and sweet (but impactful and comprehensive), while blog posts and informational articles should be longer and offer the reader a more in-depth experience.<\/p>","content":[{"type":"text","data":"As with the traffic you want coming to your site, it\u2019s quality over quantity here in the content arena. Different kinds of content may be suitable to different lengths\u2014for example, a blurb is short and sweet (but impactful and comprehensive), while blog posts and informational articles should be longer and offer the reader a more in-depth experience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>(We have an upcoming article that will teach you more about the appropriate length of different types of content, so check back soon!)<\/em><\/p>","content":[{"type":"text","data":"<em>(We have an upcoming article that will teach you more about the appropriate length of different types of content, so check back soon!)<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>What Should I Post?<\/strong><\/p>","content":[{"type":"text","data":"<strong>What Should I Post?<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Ideas for content are everywhere! (Check our blog for our articles on what to post.) However, one thing that\u2019s a must for SEO is that your content is new. \u201cFresh\u201d content means you\u2019re updating your site and blog with new posts and articles. You don\u2019t have to update your site all the time, especially if the information you have on it is still accurate, but your blog is an ever-evolving content producer\u2014at least it should be. When you post on your blog on a regular basis, search engines recognize that your site is active and maintained.<\/p>","content":[{"type":"text","data":"Ideas for content are everywhere! (Check our blog for our articles on what to post.) However, one thing that\u2019s a must for SEO is that your content is new. \u201cFresh\u201d content means you\u2019re updating your site and blog with new posts and articles. You don\u2019t have to update your site all the time, especially if the information you have on it is still accurate, but your blog is an ever-evolving content producer\u2014at least it should be. When you post on your blog on a regular basis, search engines recognize that your site is active and maintained."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Should I Be Linking?<\/strong><\/p>","content":[{"type":"text","data":"<strong>Should I Be Linking?<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Yes! When you have content that relates to or adds to other content you already have on your site, link it so your traffic visits even more areas of your (awesome) site.<\/p>","content":[{"type":"text","data":"Yes! When you have content that relates to or adds to other content you already have on your site, link it so your traffic visits even more areas of your (awesome) site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Backlinking, on the other hand, is a bit more involved. A backlink is a \u201cvote of confidence\u201d in off-site SEO where one site links to another. In other words, a backlink tells a search engine your site has quality content. Link building or link earning is how you gain a backlink, and that is done in a variety of ways, including building relationships with sites relevant to your industry or related to your products and services.<\/p>","content":[{"type":"text","data":"Backlinking, on the other hand, is a bit more involved. A backlink is a \u201cvote of confidence\u201d in off-site SEO where one site links to another. In other words, a backlink tells a search engine your site has quality content. Link building or link earning is how you gain a backlink, and that is done in a variety of ways, including building relationships with sites relevant to your industry or related to your products and services."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Should I Be Sharing?<\/strong><\/p>","content":[{"type":"text","data":"<strong>Should I Be Sharing?<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Absolutely! Remember at the beginning of this post how we asked whether you should be concentrating on beefing up those SEO elements or being involved on social media to get traffic to your site? Yes and yes. You should be doing both because traffic comes from all directions. Just remember that more traffic doesn\u2019t mean as much as traffic that actually stops.<\/p>","content":[{"type":"text","data":"Absolutely! Remember at the beginning of this post how we asked whether you should be concentrating on beefing up those SEO elements or being involved on social media to get traffic to your site? Yes and yes. You should be doing both because traffic comes from all directions. Just remember that more traffic doesn\u2019t mean as much as traffic that actually stops."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Got any tips for our readers on how to get more traffic to their sites and blogs? We\u2019d love for you to share them with us. The comments box is below!<\/em><\/p>","content":[{"type":"text","data":"<em>Got any tips for our readers on how to get more traffic to their sites and blogs? We\u2019d love for you to share them with us. The comments box is below!<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/16043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=16043"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/16043\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/16063"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=16043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=16043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=16043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}