{"id":16299,"date":"2018-03-07T11:11:54","date_gmt":"2018-03-07T18:11:54","guid":{"rendered":"https:\/\/memberpress.com\/?p=16299"},"modified":"2024-05-20T15:02:11","modified_gmt":"2024-05-20T19:02:11","slug":"one-tool-to-rule-them-all-google-analytics","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/one-tool-to-rule-them-all-google-analytics\/","title":{"rendered":"Ein Tool, das alle anderen beherrscht: Google Analytics"},"content":{"rendered":"<p>Google Analytics. Sie haben den Namen schon einmal geh\u00f6rt, oder? Wenn nicht - und vielleicht haben Sie es sogar schon getan - fragen Sie sich wahrscheinlich, was es ist, was es tut und wie es Ihrem Unternehmen helfen kann. Und was noch wichtiger ist: Nachdem Sie diesen Beitrag gelesen haben, werden Sie sich fragen, warum Sie es nicht bereits verwenden.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a7053908bfb8\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a7053908bfb8\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/one-tool-to-rule-them-all-google-analytics\/#What_It_Does\" >Was es bewirkt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/one-tool-to-rule-them-all-google-analytics\/#So_How_Does_It_Work\" >Wie funktioniert es also?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/one-tool-to-rule-them-all-google-analytics\/#All_About_That_Data\" >Alles \u00fcber diese Daten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/one-tool-to-rule-them-all-google-analytics\/#Quick_Tip\" >Kurzer Tipp<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Kurz gesagt, Google Analytics ist das Tool der Analysetools. Dieser allumfassende Datensammler hilft Ihnen, alle Daten Ihrer Website an einem Ort zu analysieren, damit Sie Ihren Marketing-ROI m\u00f6glichst effizient messen k\u00f6nnen. Und wie wir bereits in mehreren Beitr\u00e4gen gezeigt haben, ist es mehr als wichtig, Ihre Webanalyse im Griff zu haben. Sie hilft Ihnen zu verstehen, wie Sie Leads gewinnen k\u00f6nnen und wie sie sich verhalten, wenn Sie sie einmal gewonnen haben, damit Sie sie halten und in Kunden verwandeln k\u00f6nnen. Mit Google Analytics und den damit gesammelten Daten k\u00f6nnen Sie feststellen, wof\u00fcr Sie Ihre Werbegelder ausgeben sollten, welche Art von Inhalten bei Ihrer Zielgruppe Anklang findet und woher diese Zielgruppe kommt. Und wissen Sie was? Es ist kostenlos!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_It_Does\"><\/span>Was es bewirkt<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00dcber die Vergangenheit, Gegenwart und Zukunft von Google Analytics k\u00f6nnten B\u00e4nde geschrieben werden - und, ehrlich gesagt, wahrscheinlich <em>haben<\/em> Unser Ziel ist es, Ihnen ein funktionierendes Wissen dar\u00fcber zu vermitteln, was es tut und wie man es benutzt. Betrachten Sie diesen Artikel als Ihre zentrale Anlaufstelle, um die Grundlagen zu lernen.<\/p>\n\n\n\n<p>Das Beste an Google Analytics ist vielleicht, dass es Ihnen dabei hilft, zu verfolgen, woher Ihre Kunden kommen, indem es Daten sammelt und n\u00fctzliche Berichte anbietet. Leads und Kunden kommen aus dem ganzen Web, sei es durch einen Beitrag in den sozialen Medien, einen geteilten Link und sogar aus Offline-Quellen wie einer Plakatwerbung, Radio- oder Fernsehwerbung oder einem pers\u00f6nlichen Kontakt oder einer Empfehlung. Analytics sammelt all diese Informationen f\u00fcr Sie und erstellt Berichte dar\u00fcber, wie viel Traffic Ihre Website erh\u00e4lt und woher dieser Traffic kommt (und sogar wohin er geht!). Mit diesen unsch\u00e4tzbaren Daten k\u00f6nnen Sie Ihren ROI f\u00fcr jede Art des Online-Marketings berechnen, und Sie k\u00f6nnen sie sogar mit Ihren Offline-Marketingma\u00dfnahmen verkn\u00fcpfen, um einen Gesamt\u00fcberblick \u00fcber das Verhalten Ihrer Kunden zu erhalten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_How_Does_It_Work\"><\/span>Wie funktioniert es also?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Analytics verfolgt all diese fantastischen Daten mit Hilfe eines eindeutigen Tracking-Codes, den Sie in Ihre Website einf\u00fcgen, nachdem Sie Google Analytics eingerichtet haben, und das Einrichten ist ziemlich einfach. Stellen Sie nur sicher, dass Sie es unter Ihrem Haupt-Google-Konto einrichten. Wenn Sie beispielsweise zwei Google-Konten haben, eines f\u00fcr den privaten und eines f\u00fcr den gesch\u00e4ftlichen Gebrauch, sollten Sie es unter dem gesch\u00e4ftlichen Konto einrichten. Alternativ k\u00f6nnen Sie auch ein Konto speziell f\u00fcr Analytics einrichten.<\/p>\n\n\n\n<p>Sobald Sie sich angemeldet haben, gehen Sie zur Registerkarte \"Verwaltung\", geben Sie dem Konto einen Namen (den Namen Ihres Unternehmens), dann den Namen Ihrer Website und die URL an. Google Analytics stellt Ihnen einen eindeutigen Tracking-Code zur Verf\u00fcgung, den Sie dann auf Ihrer Website installieren (Hinweis: Sie sollten ihn auf jeder Seite Ihrer Website installieren, damit Sie die Daten von all diesen Seiten verfolgen k\u00f6nnen). Dieser Tracking-Code \u00fcbernimmt die gesamte Datenerfassung, indem er die Besucher auf Ihrer Website verfolgt.<\/p>\n\n\n\n<p>Wenn Sie unsicher sind, wie Sie Google Analytics auf Ihrer Website installieren, lesen Sie die <a href=\"https:\/\/support.google.com\/analytics\/?hl=en#topic=3544906\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Hilfe-Center<\/a>wo Sie eine Vielzahl von Tipps zur Installation und Verwendung des Tools finden.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"All_About_That_Data\"><\/span>Alles \u00fcber diese Daten<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Es gibt zwei grundlegende Begriffe, die Sie kennen sollten, wenn Sie mit Google Analytics beginnen: Dimensionen und Metriken.<\/p>\n\n\n\n<p><strong>Abmessungen<\/strong> beschreiben, was Ihre Daten sind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>geografischer Standort<\/li>\n\n\n\n<li>demografische Daten<\/li>\n\n\n\n<li>Verkehrsquellen<\/li>\n\n\n\n<li>Zielseiten<\/li>\n<\/ul>\n\n\n\n<p><strong>Metriken<\/strong> Ihre Daten zu messen, wie zum Beispiel:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anzahl der Besuche<\/li>\n\n\n\n<li>Seiten pro Besuch<\/li>\n\n\n\n<li>Umrechnungskurs<\/li>\n\n\n\n<li>Absprungrate<\/li>\n<\/ul>\n\n\n\n<p>Diese Daten werden dann in ABCs organisiert (oder \"AAABC\", aber das sieht nicht ganz so gut aus):<\/p>\n\n\n\n<p><strong>Akquisitionen<\/strong>: Ma\u00dfnahmen <a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-increase-traffic-to-your-website-using-seo\/\">Verkehr und sagt Ihnen, wie viele Besuche Ihre Website<\/a> bekommt.<br><strong>Publikum<\/strong>: gibt Aufschluss dar\u00fcber, wer Ihr Publikum ist und welche besonderen Eigenschaften es hat.<br><strong>Werbung<\/strong>: erm\u00f6glicht Ihnen die \u00dcberpr\u00fcfung Ihrer Online-Werbekampagnen.<br><strong>Verhalten<\/strong>: Zeichnet das Verhalten der Website-Besucher auf Ihrer Website auf, z. B. welche Seiten sie besuchen und welche Aktionen auf diesen Seiten durchgef\u00fchrt werden.<br><strong>Umrechnungen<\/strong>: Verfolgt die Aktionen, die Besucher auf Ihrer Website ausf\u00fchren und die sie in Kunden umwandeln (Anmeldung f\u00fcr einen Newsletter, Kauf eines Produkts usw.).<\/p>\n\n\n\n<p>Zu den oben genannten Bereichen gibt es mehrere Berichte, aber auf alle diese Berichte einzugehen, w\u00fcrde einen viel l\u00e4ngeren Beitrag erfordern. Aus diesem Grund konzentrieren wir uns in diesem Artikel auf die drei wichtigsten Bereiche, das Wo, Was und Wie: Akquise, Verhalten und Konversionen.<\/p>\n\n\n\n<p><strong>Akquisitionen<\/strong><br>Anhand dieser Berichte k\u00f6nnen Sie nachvollziehen, woher Ihr Website-Verkehr kommt und wie genau er auf Ihre Website gelangt ist. Akquisitionsberichte zeigen Ihnen, wie viele Sitzungen Ihre Website erworben hat, die Absprungrate (die <a href=\"https:\/\/support.google.com\/analytics\/answer\/1009409?hl=en\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">definiert<\/a> als \"Single-Page-Sitzungen\") dieser Besucher und die wichtigsten Orte, von denen die Konversionen ausgehen (soziale Medien, Newsletter, Suchmaschinen usw.). Wenn Sie Analytics einrichten, k\u00f6nnen Sie Folgendes hinzuf\u00fcgen <a href=\"https:\/\/www.shivarweb.com\/10007\/using-url-parameter-builder\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">UTM-Parameter<\/a> zu Ihrem eindeutigen Code hinzuf\u00fcgen. Bei diesen Parametern handelt es sich um zus\u00e4tzliche Tags am Ende des Codes, die Analytics mehr Informationen \u00fcber Ihre Links liefern, sodass es Ihnen spezifischere Daten zur Verf\u00fcgung stellen kann.<\/p>\n\n\n\n<p><strong>Verhalten<\/strong><br>Diese Berichte zeigen Ihnen, was Ihre Besucher auf Ihrer Website tun. Und Sie erfahren, ob die Inhalte Ihrer Website nicht nur bei den Besuchern gut ankommen, sondern sie auch zum Handeln veranlassen. Sie k\u00f6nnen sehen, wie viele Aufrufe die einzelnen Seiten Ihrer Website haben, wie viele dieser Seitenaufrufe einmalig sind (wie oft ein neuer Besucher eine Seite anschaut, anstatt dass ein Besucher die Seite mehrmals anschaut), die Absprungrate und den Prozentsatz der Ausstiegsmetriken. Sie k\u00f6nnen auch den Verhaltensfluss sehen, der Ihnen den typischen Weg eines Besuchers auf Ihrer Website zeigt, vom Eingang bis zum Ausgang.<\/p>\n\n\n\n<p><strong>Umrechnungen<\/strong><br>Diese <a href=\"https:\/\/memberpress.com\/de\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\">Bei den Berichten geht es darum, zu verstehen, wie effektiv Ihre Website<\/a> ist die Umwandlung von Besuchern in Leads oder Kunden. Im Grunde ist es das, worauf alle Daten hinauslaufen: die Umwandlung eines Besuchers in einen Interessenten oder Kunden. In diesem Abschnitt k\u00f6nnen Sie vier Berichte einsehen: Ziele, E-Commerce, Multi-Tunnel-Kanal und Attribution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quick_Tip\"><\/span>Kurzer Tipp<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Es ist leicht, sich von der enormen Gr\u00f6\u00dfe von Analytics und all seinen M\u00f6glichkeiten \u00fcberw\u00e4ltigt zu f\u00fchlen. Wenn Sie beginnen, Ihre Zehen hineinzustecken, sollten Sie vor allem daran denken, dass Sie die gesammelten Daten am besten \u00fcberpr\u00fcfen und nutzen k\u00f6nnen, wenn Sie immer Ihre Website-Ziele im Auge behalten. Und wissen Sie was? Mit Google Analytics k\u00f6nnen Sie auch Ziele festlegen und verfolgen. Gehen Sie in Ihrem Analytics-Konto einfach auf \"Verwaltung\" und w\u00e4hlen Sie dann \"Ziele\". Wenn Sie eine bestimmte Anzahl von Konversionen anstreben, sollten Sie die Google-Zielvorlagen nutzen und die Verfolgung aufnehmen!<\/p>\n\n\n\n<p><em>Wie soll es mit unseren Google Analytics-Artikeln weitergehen? Welche Art von Informationen f\u00e4nden Sie am hilfreichsten, wenn Sie mit der Nutzung von Google Analytics beginnen? Lassen Sie es uns in den Kommentaren unten wissen.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Entdecken Sie, wie Google Analytics Ihre Mitgliederseite ver\u00e4ndern kann. Lernen Sie, wie Sie mit Leichtigkeit verfolgen, analysieren und optimieren k\u00f6nnen.<\/p>","protected":false},"author":3121,"featured_media":16305,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[404,94],"tags":[],"class_list":{"0":"post-16299","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-and-metrics","8":"category-marketing","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Maximize your website\u2019s performance with Google Analytics. 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You\u2019ve heard the name, right? If you haven\u2019t\u2014and maybe even if you have\u2014you\u2019re probably wondering what it is, what it does, and how it can help your business. More importantly, after you\u2019ve read this post, you\u2019ll wonder why you\u2019re not already using it.<\/p>","content":[{"type":"text","data":"Google Analytics. You\u2019ve heard the name, right? If you haven\u2019t\u2014and maybe even if you have\u2014you\u2019re probably wondering what it is, what it does, and how it can help your business. More importantly, after you\u2019ve read this post, you\u2019ll wonder why you\u2019re not already using it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In a nutshell, Google Analytics is the tool of analytics tools. This all-encompassing data-gatherer helps you analyze all your website data in one place so you can most efficiently measure your marketing ROI. And, as we\u2019ve shown in several of our posts, staying on top of your web analytics is beyond important. It helps you understand how to gain leads and, once you\u2019ve got them, what their behaviors are so you can keep them and turn them into customers. Google Analytics and the data it gathers lets you see where to spend your advertising dollars, what type of content is resonating with your audience, and where that audience is coming from. And guess what? It\u2019s free!<\/p>","content":[{"type":"text","data":"In a nutshell, Google Analytics is the tool of analytics tools. This all-encompassing data-gatherer helps you analyze all your website data in one place so you can most efficiently measure your marketing ROI. And, as we\u2019ve shown in several of our posts, staying on top of your web analytics is beyond important. It helps you understand how to gain leads and, once you\u2019ve got them, what their behaviors are so you can keep them and turn them into customers. Google Analytics and the data it gathers lets you see where to spend your advertising dollars, what type of content is resonating with your audience, and where that audience is coming from. And guess what? It\u2019s free!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">What It Does<\/h3>","content":"Was es bewirkt","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Since volumes could be written about the past, present, and future of Google Analytics\u2014and, honestly, probably <em>have<\/em> been written if you do a quick online search\u2014our goal is to give you a working knowledge of what it does and how to use it. Consider this article your one-stop shop for learning the basics.<\/p>","content":[{"type":"text","data":"Since volumes could be written about the past, present, and future of Google Analytics\u2014and, honestly, probably <em>have<\/em> been written if you do a quick online search\u2014our goal is to give you a working knowledge of what it does and how to use it. Consider this article your one-stop shop for learning the basics."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Perhaps the best thing about Google Analytics is that it helps you track where your customers are coming from by collecting data and offering useful reports. Leads and customers come from all over the web, whether directed by a social media post, a shared link, and even offline sources such as a billboard, radio or television ad, or an in-person contact or referral. Analytics gathers all of this info for you and creates reports on how much traffic your site is getting and where that traffic is coming from (and even where they\u2019re going!). This invaluable data can be used to calculate your ROI for every type of online marketing, and you can even connect it to your offline marketing efforts to get an overall view of your customers\u2019 behavior.<\/p>","content":[{"type":"text","data":"Perhaps the best thing about Google Analytics is that it helps you track where your customers are coming from by collecting data and offering useful reports. Leads and customers come from all over the web, whether directed by a social media post, a shared link, and even offline sources such as a billboard, radio or television ad, or an in-person contact or referral. Analytics gathers all of this info for you and creates reports on how much traffic your site is getting and where that traffic is coming from (and even where they\u2019re going!). This invaluable data can be used to calculate your ROI for every type of online marketing, and you can even connect it to your offline marketing efforts to get an overall view of your customers\u2019 behavior."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">So, How Does It Work?<\/h3>","content":"Wie funktioniert es also?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Analytics tracks all this awesome data by a unique tracking code you insert in your website after you set Google Analytics up, and setting it up is pretty easy. Just make sure you set it up under your main Google account. For example, if you have two Google accounts, one for personal use and one for business, you\u2019ll want to establish it under the business account. Alternatively, you can create an account specifically for Analytics.<\/p>","content":[{"type":"text","data":"Analytics tracks all this awesome data by a unique tracking code you insert in your website after you set Google Analytics up, and setting it up is pretty easy. Just make sure you set it up under your main Google account. For example, if you have two Google accounts, one for personal use and one for business, you\u2019ll want to establish it under the business account. Alternatively, you can create an account specifically for Analytics."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once you sign in, go to the Admin tab, name the account (your company\u2019s name), then put in your website\u2019s name and specify the URL. Google Analytics provides you with a unique tracking code you will then install on your website (note: you\u2019ll want to install it on every page of your website so you can track data from all those pages). This tracking code does all the data-gathering work by tracking visitors who come to your site.<\/p>","content":[{"type":"text","data":"Once you sign in, go to the Admin tab, name the account (your company\u2019s name), then put in your website\u2019s name and specify the URL. Google Analytics provides you with a unique tracking code you will then install on your website (note: you\u2019ll want to install it on every page of your website so you can track data from all those pages). This tracking code does all the data-gathering work by tracking visitors who come to your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you\u2019re unsure how to install Google Analytics on your site, check out the <a href=\"https:\/\/support.google.com\/analytics\/?hl=en#topic=3544906\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">help center<\/a>, where you\u2019ll find a myriad of tips for installing and using the tool.<\/p>","content":[{"type":"text","data":"If you\u2019re unsure how to install Google Analytics on your site, check out the <a href=\"https:\/\/support.google.com\/analytics\/?hl=en#topic=3544906\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">help center<\/a>, where you\u2019ll find a myriad of tips for installing and using the tool."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">All About That Data<\/h3>","content":"Alles \u00fcber diese Daten","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>There are two foundational terms you\u2019ll want to be aware of when you start with Google Analytics: dimensions and metrics.<\/p>","content":[{"type":"text","data":"There are two foundational terms you\u2019ll want to be aware of when you start with Google Analytics: dimensions and metrics."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Dimensions<\/strong> describe what your data is:<\/p>","content":[{"type":"text","data":"<strong>Dimensions<\/strong> describe what your data is:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>geographic location<\/li>\n\n\n\n<li>demographics<\/li>\n\n\n\n<li>traffic sources<\/li>\n\n\n\n<li>landing pages<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>geografischer Standort<\/li>\n\n\n\n<li>demografische Daten<\/li>\n\n\n\n<li>Verkehrsquellen<\/li>\n\n\n\n<li>Zielseiten<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>geographic location<\/li>","content":"geografischer Standort","data":{"text":"geographic location"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>demographics<\/li>","content":"demografische Daten","data":{"text":"demographics"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>traffic sources<\/li>","content":"Verkehrsquellen","data":{"text":"traffic sources"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>landing pages<\/li>","content":"Zielseiten","data":{"text":"landing pages"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Metrics<\/strong> measure your data, such as:<\/p>","content":[{"type":"text","data":"<strong>Metrics<\/strong> measure your data, such as:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>number of visits<\/li>\n\n\n\n<li>pages per visit<\/li>\n\n\n\n<li>conversion rate<\/li>\n\n\n\n<li>bounce rate<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>Anzahl der Besuche<\/li>\n\n\n\n<li>Seiten pro Besuch<\/li>\n\n\n\n<li>Umrechnungskurs<\/li>\n\n\n\n<li>Absprungrate<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>number of visits<\/li>","content":"Anzahl der Besuche","data":{"text":"number of visits"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>pages per visit<\/li>","content":"Seiten pro Besuch","data":{"text":"pages per visit"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>conversion rate<\/li>","content":"Umrechnungskurs","data":{"text":"conversion rate"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>bounce rate<\/li>","content":"Absprungrate","data":{"text":"bounce rate"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>That data is then organized into ABCs (or \u201cAAABC,\u201d but that doesn\u2019t quite look as good):<\/p>","content":[{"type":"text","data":"That data is then organized into ABCs (or \u201cAAABC,\u201d but that doesn\u2019t quite look as good):"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Acquisitions<\/strong>: measures <a href=\"https:\/\/memberpress.com\/blog\/how-to-increase-traffic-to-your-website-using-seo\/\">traffic and tells you how many visits your website<\/a> is getting.<br><strong>Audience<\/strong>: provides insight into who your audience is and what their particular traits are.<br><strong>Advertising<\/strong>: lets you review your online advertising campaigns.<br><strong>Behavior<\/strong>: records website visitors\u2019 behavior on your site, such as which pages they are going to and what actions are being taken on those pages.<br><strong>Conversions<\/strong>: tracks the actions visitors complete on your website that convert them into customers (signing up for a newsletter, purchasing a product, etc.).<\/p>","content":[{"type":"text","data":"<strong>Acquisitions<\/strong>: measures <a href=\"https:\/\/memberpress.com\/blog\/how-to-increase-traffic-to-your-website-using-seo\/\">traffic and tells you how many visits your website<\/a> is getting.<br><strong>Audience<\/strong>: provides insight into who your audience is and what their particular traits are.<br><strong>Advertising<\/strong>: lets you review your online advertising campaigns.<br><strong>Behavior<\/strong>: records website visitors\u2019 behavior on your site, such as which pages they are going to and what actions are being taken on those pages.<br><strong>Conversions<\/strong>: tracks the actions visitors complete on your website that convert them into customers (signing up for a newsletter, purchasing a product, etc.)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The above areas have several reports within their sections, but going into all of these reports would require a much longer post. That\u2019s why, for this article\u2019s purpose, we\u2019re going to focus on the top three areas, the where, what, and how: acquisitions, behavior, and conversions.<\/p>","content":[{"type":"text","data":"The above areas have several reports within their sections, but going into all of these reports would require a much longer post. That\u2019s why, for this article\u2019s purpose, we\u2019re going to focus on the top three areas, the where, what, and how: acquisitions, behavior, and conversions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Acquisitions<\/strong><br>These reports help you track where your website traffic is coming from and how exactly it got to your site. Acquisitions reports show you how many sessions your site has acquired, the bounce rate (which is <a href=\"https:\/\/support.google.com\/analytics\/answer\/1009409?hl=en\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">defined<\/a> as \u201csingle-page sessions\u201d) of those visitors, and the top places conversions are coming from (social media, newsletters, search engines, etc.). When you set Analytics up, you can add <a href=\"https:\/\/www.shivarweb.com\/10007\/using-url-parameter-builder\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">UTM parameters<\/a> to your unique code. These parameters are additional tags at the end of the code that give Analytics more information about your links, allowing it to provide you with more specific data.<\/p>","content":[{"type":"text","data":"<strong>Acquisitions<\/strong><br>These reports help you track where your website traffic is coming from and how exactly it got to your site. Acquisitions reports show you how many sessions your site has acquired, the bounce rate (which is <a href=\"https:\/\/support.google.com\/analytics\/answer\/1009409?hl=en\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">defined<\/a> as \u201csingle-page sessions\u201d) of those visitors, and the top places conversions are coming from (social media, newsletters, search engines, etc.). When you set Analytics up, you can add <a href=\"https:\/\/www.shivarweb.com\/10007\/using-url-parameter-builder\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">UTM parameters<\/a> to your unique code. These parameters are additional tags at the end of the code that give Analytics more information about your links, allowing it to provide you with more specific data."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Behavior<\/strong><br>These reports tell you what your visitors are up to when on your website. And they\u2019ll let you know if the content on your site is not only resonating with audiences but leading them to take action. You can see how many views each of your site\u2019s pages has, how many of those page views are unique (how many times a new visitor looks at a page rather than one visitor looking at the page multiple times), bounce rate, and the percentage of exit metrics. You can also see the Behavior Flow, which shows you a visitor\u2019s typical path on your site, from entrance to exit.<\/p>","content":[{"type":"text","data":"<strong>Behavior<\/strong><br>These reports tell you what your visitors are up to when on your website. And they\u2019ll let you know if the content on your site is not only resonating with audiences but leading them to take action. You can see how many views each of your site\u2019s pages has, how many of those page views are unique (how many times a new visitor looks at a page rather than one visitor looking at the page multiple times), bounce rate, and the percentage of exit metrics. You can also see the Behavior Flow, which shows you a visitor\u2019s typical path on your site, from entrance to exit."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Conversions<\/strong><br>These <a href=\"https:\/\/memberpress.com\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\">reports are all about understanding how effective your site<\/a> is at converting visitors into leads or clients. Basically, this is what all the data adds up to: converting a visitor to become a lead or a customer. In this section, you can review four reports: goals, e-commerce, multifunnel channel, and attribution.<\/p>","content":[{"type":"text","data":"<strong>Conversions<\/strong><br>These <a href=\"https:\/\/memberpress.com\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\">reports are all about understanding how effective your site<\/a> is at converting visitors into leads or clients. Basically, this is what all the data adds up to: converting a visitor to become a lead or a customer. In this section, you can review four reports: goals, e-commerce, multifunnel channel, and attribution."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Quick Tip<\/h3>","content":"Kurzer Tipp","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>It\u2019s easy to feel overwhelmed by the enormity of Analytics and all its capabilities. As you start to dip your toes in, one of the main things to remember is that the best way to review and actually use the data you\u2019ve gathered is to always keep your website goals in mind. And guess what! Google Analytics lets you set and track goals, too. In your Analytics account, just go to Admin, then select Goals. If you\u2019re shooting for a certain number of conversions, be sure to take advantage of Google\u2019s goal templates, and get tracking!<\/p>","content":[{"type":"text","data":"It\u2019s easy to feel overwhelmed by the enormity of Analytics and all its capabilities. As you start to dip your toes in, one of the main things to remember is that the best way to review and actually use the data you\u2019ve gathered is to always keep your website goals in mind. And guess what! Google Analytics lets you set and track goals, too. In your Analytics account, just go to Admin, then select Goals. If you\u2019re shooting for a certain number of conversions, be sure to take advantage of Google\u2019s goal templates, and get tracking!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Where should we go from here with our Google Analytics articles? What kind of information would you find most helpful as you start using it? Let us know in the comments below.<\/em><\/p>","content":[{"type":"text","data":"<em>Where should we go from here with our Google Analytics articles? What kind of information would you find most helpful as you start using it? Let us know in the comments below.<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/16299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=16299"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/16299\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/16305"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=16299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=16299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=16299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}