{"id":16408,"date":"2018-05-02T15:13:28","date_gmt":"2018-05-02T21:13:28","guid":{"rendered":"https:\/\/memberpress.com\/?p=16408"},"modified":"2018-05-02T15:13:28","modified_gmt":"2018-05-02T21:13:28","slug":"using-google-analytics-a-practical-lesson","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/using-google-analytics-a-practical-lesson\/","title":{"rendered":"Using Google Analytics: A Practical Lesson"},"content":{"rendered":"<p>Google Analytics offers so many options and so much information it can be overwhelming! But don\u2019t let all that scare you away because, as mentioned in a previous article, it\u2019s the <a href=\"https:\/\/memberpress.com\/one-tool-to-rule-them-all-google-analytics\/\" target=\"_blank\" rel=\"noopener\">one analytics tool that rules them all<\/a> when it comes to gathering web data. And it\u2019s time to put it to work for you. You really can\u2019t afford not to take advantage of the invaluable information Analytics provides about where your traffic is coming from and which content or campaign is driving the most leads and conversions. So how do you get it up and running for your unique business? Read on to find out.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69b5f6f8bb100\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69b5f6f8bb100\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/using-google-analytics-a-practical-lesson\/#The_Tracking_ID_Code\" >The Tracking ID Code<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/using-google-analytics-a-practical-lesson\/#Getting_the_Most_Out_of_the_Data\" >Getting the Most Out of the Data<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"The_Tracking_ID_Code\"><\/span>The Tracking ID Code<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>How does Google know which data to gather? It\u2019s all based on the tracking ID code. This bit of Javascript is what does the hard work in collecting your data. Don\u2019t worry if you\u2019re not a tech wizard\u2014it\u2019s pretty simple to set up, and Google\u2019s got a lot of <a href=\"https:\/\/support.google.com\/analytics\/answer\/6086097?hl=en\" target=\"_blank\" rel=\"noopener\">helpful information<\/a> to assist you if you get stuck.<\/p>\n<p>A quick refresher: Remember, you can set Google Analytics up on any of your Google accounts, but it\u2019s best to use it on your primary account (i.e., the one you use for Gmail, Google +, etc.). You can always grant access to employees at a later time.<\/p>\n<p>Getting started in two steps:<\/p>\n<p><strong>1. Sign Up<\/strong><\/p>\n<p>First, make sure you\u2019re logged in to the account you want to run Google Analytics from. Once you are, click on the Admin tab, enter the account name (your business or company name), then put in your website\u2019s name, and specify the URL. Next, fill out the info about your website. You\u2019ll be asked if you want to track your website or mobile app. You\u2019ll then supply information about your website and complete the data-sharing settings checklist. Finally, click \u201cGet Tracking ID\u201d to finish this first step.<\/p>\n<p><strong>2. Obtain and Install Tracking ID<\/strong><\/p>\n<p>The next step is to paste the tracking ID code into the HTML on your site. If you\u2019re not sure how, ask your web developer, or go to Google\u2019s <a href=\"https:\/\/support.google.com\/analytics\/answer\/6086097?hl=en\" target=\"_blank\" rel=\"noopener\">site<\/a> (where you\u2019ll find a screenshot of what the code looks like and exactly where to insert it). Note: you must install this code on each website page you want to track.<\/p>\n<p>And that\u2019s it! Now all that\u2019s left is to start reviewing all of that data . . . so perhaps saying that\u2019s it isn\u2019t exactly correct. Rather, you\u2019re just getting to the good (most useful) stuff.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Getting_the_Most_Out_of_the_Data\"><\/span>Getting the Most Out of the Data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Analytics offers a number of useful reports (remember the ABCs from our last post?) you can use immediately upon installation. However, if you want super specific data for your site or for a certain campaign, you\u2019ll want to enable a few features.<\/p>\n<p><strong>Goals<\/strong><\/p>\n<p>The \u201cGoals\u201d report tracks conversions (you can create up to twenty goals). You\u2019ll need to configure this setting by clicking on the Admin link and then selecting \u201cGoals.\u201d Now you\u2019re ready for some serious goal setting.<\/p>\n<p>Goals tells you which pages your traffic is visiting, how many pages they go to, and how long they stay on your site\u2014all of these being considered a conversion based on your objective. For example, if you\u2019ve recently posted a new how-to guide, you can set a goal to track how many visitors come to the page and how long they stay.<\/p>\n<p>This data tells you how many people are completing the activity \u00a0you had in mind when setting the goal (i.e., how many are converting). Additional examples of goals are email subscriptions, submitted contact forms, and product-purchase completions.<\/p>\n<p>You can set up goals in three ways:<\/p>\n<ul>\n<li>Use a Google template<\/li>\n<li>Create your own custom goals<\/li>\n<li>Use Google\u2019s Smart Goals (for AdWords advertisers: if you do use AdWords, you\u2019ll<br \/>\nwant to be sure to connect it to Analytics)<\/li>\n<\/ul>\n<p>If you need extra help setting up Goals, just hop over to the Google\u2019s Analytics <a href=\"https:\/\/support.google.com\/analytics\/answer\/1032415?hl=en\" target=\"_blank\" rel=\"noopener\">help page<\/a>.<\/p>\n<p><strong>Site Search<\/strong><\/p>\n<p>If you\u2019re interested in what visitors are searching for on your site, you guessed it\u2014Analytics has a solution for that. Their Site Search feature lets you capture the keywords visitors type in to your site\u2019s search <a href=\"https:\/\/memberpress.com\/go\/box\" title=\"Box affiliate link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">box<\/a>, so you know what content or product is most searched for and whether there\u2019s something being searched for that brings up zero results\u2014meaning your site doesn\u2019t have it. So maybe you need to create it! You\u2019ll need to configure this setting by clicking on Admin>View Settings>Site Search Settings, and setting Site Search Tracking to on. Since there are a few more steps to setting this up specifically for your site, check out <a href=\"https:\/\/support.google.com\/analytics\/answer\/1012264?hl=en\" target=\"_blank\" rel=\"noopener\">Google\u2019s site<\/a> to find out how to accurately configure Site Search.<\/p>\n<p><strong>Exclude Internal Traffic<\/strong><\/p>\n<p>How often are you on your website, tweaking and updating it or loading new content or pages? Probably quite often. Did you know Analytics tracks every visit to your website, including yours? Why not exclude your visits to get a more accurate idea of the numbers?<\/p>\n<p>One of the simplest ways to do this is to create a filter that excludes any site visits from a particular IP address. The first step is to gather the IP addresses of those in your company who may be accessing your site for business- rather than customer-related purposes. The easiest way to find your IP address is to go to Google and type in \u201cWhat\u2019s my IP address?\u201d<\/p>\n<p>Once you\u2019ve determined which IP addresses you wish to exclude, you\u2019ll want to create a new filter in your Analytics account. Find step-by-step instructions on how to do that <a href=\"https:\/\/support.google.com\/analytics\/answer\/1034823\" target=\"_blank\" rel=\"noopener\">here<\/a>. Once that\u2019s created, you <a href=\"https:\/\/support.google.com\/analytics\/answer\/1034840?hl=en\" target=\"_blank\" rel=\"noopener\">configure it<\/a> to exclude those addresses.<\/p>\n<p><strong>A Note on Analytics<\/strong><\/p>\n<p>Again we find ourselves running out of time and space. There\u2019s so much to cover when it comes to Google Analytics! We hope these tips will at least help you get the ball rolling. But there is one thing you should familiarize yourself with before you dive in, and that is the Google Analytics Account Structure\u2014a hierarchy that helps you control and use your account.<\/p>\n<ul>\n<li>An <em>organization<\/em> is the top level and represents the company\/business and products of the account. You can access your product accounts and manage product users and permissions here.<\/li>\n<li>An <em>account<\/em> is the access point to your Analytics, and one or more accounts can belong to an organization (for example, a personal website and a business website can belong to the same account and organization).<\/li>\n<li>A <em>property<\/em> is a website, mobile app, or point-of-sale app. Each property will have its own tracking ID.<\/li>\n<li>A <em>view<\/em> is where you access reports. You can assign views to employees so they can review your data and reports.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>Now you\u2019re ready to get started! Although, if you don\u2019t feel like tackling Google Analytics just yet, we\u2019ll be sharing some alternative options based on your goals, objectives, and business model in a future post, so stay tuned! As for now, if you have any thoughts or comments about the information we've shared, please leave them in the comments below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics offers so many options and so much information it can be overwhelming! But don\u2019t let all that scare you away because, as mentioned in a previous article, it\u2019s the one analytics tool that rules them all when it comes to gathering web data. And it\u2019s time to put it to work for you. [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16411,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-16408","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Google Analytics offers so many options and so much information it can be overwhelming! 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