{"id":16553,"date":"2018-07-18T13:27:46","date_gmt":"2018-07-18T19:27:46","guid":{"rendered":"https:\/\/memberpress.com\/?p=16553"},"modified":"2023-09-29T19:56:48","modified_gmt":"2023-09-29T23:56:48","slug":"running-competitions-to-promote-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/running-competitions-to-promote-your-membership-site\/","title":{"rendered":"Running Competitions to Promote Your Membership Site"},"content":{"rendered":"<p>If you\u2019re looking for a way to promote your membership website and grow your audience, then running a competition could be the answer. Of course, there are many ways to grow your audience, but contests and giveaways can work really well.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69afc5a12c542\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69afc5a12c542\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/running-competitions-to-promote-your-membership-site\/#Benefits_of_Using_Competitions_and_Contests\" >Benefits of Using Competitions and Contests<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/running-competitions-to-promote-your-membership-site\/#Reach_a_Wider_Audience\" >Reach a Wider Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/running-competitions-to-promote-your-membership-site\/#Boost_Social_Media_Following\" >Boost Social Media Following<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/running-competitions-to-promote-your-membership-site\/#Increase_Website_Traffic\" >Increase Website Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/running-competitions-to-promote-your-membership-site\/#Grow_Your_Email_List\" >Grow Your Email List<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/running-competitions-to-promote-your-membership-site\/#Encourage_Discussion\" >Encourage Discussion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/running-competitions-to-promote-your-membership-site\/#Promote_Your_Membership_Product\" >Promote Your Membership Product<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/de\/blog\/running-competitions-to-promote-your-membership-site\/#Key_Points_to_Consider_Before_Running_a_Competition\" >Key Points to Consider Before Running a Competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/de\/blog\/running-competitions-to-promote-your-membership-site\/#How_to_Run_a_Competition_for_Your_Website\" >How to Run a Competition for Your Website<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/de\/blog\/running-competitions-to-promote-your-membership-site\/#Contests_Giveaways_by_Fatcat_Apps\" >Contests & Giveaways by Fatcat Apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/de\/blog\/running-competitions-to-promote-your-membership-site\/#Comment_Contest\" >Comment Contest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/de\/blog\/running-competitions-to-promote-your-membership-site\/#No_Frills_Prize_Draw_Competitions\" >No Frills Prize Draw Competitions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/de\/blog\/running-competitions-to-promote-your-membership-site\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>In this article, we\u2019ll cover the benefits of running a competition to grow your website, as well as giving you some advice on getting started.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Using_Competitions_and_Contests\"><\/span>Benefits of Using Competitions and Contests<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16560\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Rafflecoptor-1.jpg\" alt=\"Rafflecoptor Giveaway Tool\" width=\"1480\" height=\"1211\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Rafflecoptor-1.jpg 1480w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Rafflecoptor-1-300x245.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Rafflecoptor-1-1024x838.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Rafflecoptor-1-768x628.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Rafflecoptor-1-208x170.jpg 208w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Rafflecoptor-1-750x614.jpg 750w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Rafflecoptor-1-836x684.jpg 836w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Rafflecoptor-1-1259x1030.jpg 1259w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Rafflecoptor-1-633x518.jpg 633w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Rafflecoptor-1-156x128.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Rafflecoptor-1-1080x884.jpg 1080w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>Before we get to the tools that can help you run a competition on your membership website, here are some of the benefits of creating a contest.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reach_a_Wider_Audience\"><\/span>Reach a Wider Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If entry to your competition requires the participant to share your site on social media or elsewhere, then reaching a wider audience could be the main benefit of running a contest.<\/p>\n<p>Many contest management services give you the ability to accept contest entries via social media, with tweets and shares of your content giving your visitors a chance to win.<\/p>\n<p>Each share on social media could be putting your website and membership product in front of potential new visitors or members, therefore, it\u2019s a good idea to have some sort of social media component to your contests.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Boost_Social_Media_Following\"><\/span>Boost Social Media Following<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Getting more social media followers can be a goal in and of itself. If you do use social media activity to let your visitors enter the contest, then having them follow your profile to join the competition will naturally grow your following.<\/p>\n<p>Now those extra followers can get involved in your <a href=\"https:\/\/memberpress.com\/what-not-to-do-on-social-media\/\" target=\"_blank\" rel=\"noopener\">social media marketing campaigns<\/a>, hopefully, finding their way back to your website in the future, and even better, joining your membership program.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Increase_Website_Traffic\"><\/span>Increase Website Traffic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A good contest is sure to increase website traffic. For one, you can make entry to your content involve some type of promotion on the part of the participants. Secondly, a great contest with an exciting prize can become a newsworthy event in itself. Creating a generous contest giveaway gives you a good opportunity to contact relevant blogs, influencers, and other key players in your niche, giving them something to share that their followers might be interested in.<\/p>\n<p>This new exposure could increase website traffic, giving you more chances to convert those new visitors into subscribers or members.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Grow_Your_Email_List\"><\/span>Grow Your Email List<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16554\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Enter-Email.png\" alt=\"Membership Site Contests\" width=\"1480\" height=\"1017\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Enter-Email.png 1480w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Enter-Email-300x206.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Enter-Email-1024x704.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Enter-Email-768x528.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Enter-Email-247x170.png 247w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Enter-Email-840x577.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Enter-Email-995x684.png 995w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Enter-Email-700x481.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Enter-Email-156x107.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Enter-Email-1080x742.png 1080w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>As well as using your <a href=\"https:\/\/memberpress.com\/how-to-use-lead-magnets-and-optins\/\" target=\"_blank\" rel=\"noopener\">optin forms and lead magnets<\/a> to encourage the new visitors that your contests bring to your website to join your email list, you can also use a subscription to your email list as the method of entry to the contest.<\/p>\n<p>Once those visitors have joined your list to enter the contest, you can put <a href=\"https:\/\/memberpress.com\/how-to-run-a-successful-email-campaign\/\" target=\"_blank\" rel=\"noopener\">your email campaign<\/a> to work and start sharing great content with your new subscribers. Once your new leads are warmed up, you can\u00a0share your membership product with them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Encourage_Discussion\"><\/span>Encourage Discussion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another popular way to run a contest is to choose a winner from everyone who has left a comment on your blog. As comments can generate discussion about your website and its membership products, it can be worth putting in the effort to entice your readers to share their thoughts.<\/p>\n<p>Not only could this approach provide you with new ideas for your membership site, but it also gives you an opportunity to communicate with your visitors by responding to their comments. As well as blog post comments, you can also use contests to boost participation in the <a href=\"https:\/\/memberpress.com\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\" target=\"_blank\" rel=\"noopener\">discussion boards of your website<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Promote_Your_Membership_Product\"><\/span>Promote Your Membership Product<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Last but not least, running a competition can help you promote your membership product. By creating a newsworthy contest that others in your niche will want to share with their\u00a0audience, or having a competition entry procedure that involves social media promotion, you can spread the word about your membership program.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Points_to_Consider_Before_Running_a_Competition\"><\/span>Key Points to Consider Before Running a Competition<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before you get started and launch your first competition, there are some things you should consider. For starters, it\u2019s a good idea to spend some time carefully thinking about what prize you will give away.<\/p>\n<p>Will you offer one grand prize, or have runners up prizes as well? Free or reduced access to your membership program is an obvious choice. However, if you want to promote your contest to your existing members, then you\u2019ll have to think outside of the <a href=\"https:\/\/memberpress.com\/go\/box\" title=\"Box affiliate link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">box<\/a>.<\/p>\n<p>Just make sure the prize is relevant to your target audience, while also being something they\u2019ll be happy to share on social media and put their name behind. Also, make sure your budget for the prize is in line with your realistic expectations for the contest and its results.<\/p>\n<p>Hopefully, your contest will bring more visitors to your website. If it does then you\u2019ll want to make sure that you\u2019ve put in place systems to not only handle that extra traffic\u00a0but also make the most of it.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16556\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Load-Balance.png\" alt=\"Load Impact Testings\" width=\"1480\" height=\"504\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Load-Balance.png 1480w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Load-Balance-300x102.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Load-Balance-1024x349.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Load-Balance-768x262.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Load-Balance-499x170.png 499w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Load-Balance-840x286.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Load-Balance-1216x414.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Load-Balance-700x238.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Load-Balance-156x53.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Load-Balance-1080x368.png 1080w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>To do so, ensure your <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\" title=\"WPengine Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">web host<\/a> can handle an increase in\u00a0visitors by using a free tool like <a href=\"https:\/\/loadimpact.com\/\" target=\"_blank\" rel=\"noopener\">Load Impact<\/a>. It\u2019s also well worth adding some optins and popups to your website to convert those new visitors into email list subscribers or some other goal. <a href=\"https:\/\/memberpress.com\/holler-box-memberpress-integration\/\" target=\"_blank\" rel=\"noopener\">A conversion optimization tool like Holler Box<\/a> can certainly help with this. You might even want to go as far as <a href=\"https:\/\/memberpress.com\/the-benefits-of-adding-live-chat-to-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">enabling live chat on your membership site<\/a>\u00a0so that you can communicate with any new visitors in real time.<\/p>\n<p>Finally, don\u2019t forget to set up website analytics to track the results of the contest. A free service like <a href=\"https:\/\/memberpress.com\/how-to-use-google-analytics-to-optimize-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> makes it easy to see if your site has experienced an increase in visitors, where those visitors came from, and what they\u2019ve been doing on your site.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Run_a_Competition_for_Your_Website\"><\/span>How to Run a Competition for Your Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re using WordPress for your membership website, then it\u2019s even easier than usual to run a competition. With some great free and paid plugins available that have been built for just this purpose, all you have to do is choose the right tool for your goals. Here\u2019s a quick overview of some popular WordPress competition and contest plugins.<\/p>\n<h3>Contests & Giveaways by Fatcat Apps<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16555\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Fatcat-Plugin.png\" alt=\"Fatcat Contests Plugin\" width=\"1480\" height=\"520\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Fatcat-Plugin.png 1480w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Fatcat-Plugin-300x105.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Fatcat-Plugin-1024x360.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Fatcat-Plugin-768x270.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Fatcat-Plugin-484x170.png 484w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Fatcat-Plugin-840x295.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Fatcat-Plugin-1216x427.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Fatcat-Plugin-700x246.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Fatcat-Plugin-156x55.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/07\/Contests-Fatcat-Plugin-1080x379.png 1080w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>The free\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/giveaways-contests\/\" target=\"_blank\" rel=\"noopener\">Contests & Giveaways plugin<\/a> lets you set up and run a contest that requires your visitors to submit their email to enter. Once the competition end date has arrived, the plugin will automatically choose a winner by random. Thanks to IP tracking and the use of cookies, this contest plugin can fight against contest fraud.<\/p>\n<p>If you want a quick and easy way to try out contests on your WordPress website, this plugin is a good option.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Comment_Contest\"><\/span>Comment Contest<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The free <a href=\"https:\/\/wordpress.org\/plugins\/comment-contest\/\" target=\"_blank\" rel=\"noopener\">Comment Contest<\/a> plugin can help you generate discussion on your blog posts. Once enabled, this plugin will allow you to choose which comments are included in the contest, before picking the winner. As leaving a comment is all that\u2019s needed to enter the contest, there should be a good uptake from your visitors.<\/p>\n<p>If you combine Comment Contest with a plugin like <a href=\"https:\/\/wordpress.org\/plugins\/subscribe-to-comments-reloaded\/\" target=\"_blank\" rel=\"noopener\">Subscribe to Comments Reloaded<\/a>, you can give your visitors the chance to sign up for future comment notifications at the same time as entering your contest. This then gives you a way to <a href=\"https:\/\/memberpress.com\/return-visitors-membership-site\/\" target=\"_blank\" rel=\"noopener\">get more return visitors to your website<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"No_Frills_Prize_Draw_Competitions\"><\/span>No Frills Prize Draw Competitions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This <a href=\"https:\/\/wordpress.org\/plugins\/no-frills-prize-draw\/\" target=\"_blank\" rel=\"noopener\">freemium plugin<\/a> will let you start running competitions on your WordPress website for free, with the option of upgrading to the paid version and unlocking more features.<\/p>\n<p>Through the settings, you can choose what your contestants must do to enter the competition, including entering some text, answering a multiple choice question, or just hitting the enter button. The winner is automatically picked by the plugin, leaving you to contact the lucky participant and hand over the prize.<\/p>\n<p>If you really want to dive in at the deep end with competitions, then the premium KingSumo Giveaways plugin isn\u2019t cheap but is feature rich.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Competitions and contests can be a great addition to your <a href=\"https:\/\/memberpress.com\/marketing-tools-and-services-to-promote-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">website promotion and marketing toolkit<\/a>. With the right plugin, they can be very easy to set up and manage. If your website already has an audience, then simply publishing the details of your contest can be enough. But if you don\u2019t yet have the visitor numbers, or you want to reach a wider audience, then you will need to put some effort into promoting the giveaway.<\/p>\n<p>If all goes to plan though, your contest could result in increased website visitors, more exposure on social media, and new members for your program.<\/p>\n<p><em>Do you have any questions about running a competition for your membership website? Let us know in the comments below.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re looking for a way to promote your membership website and grow your audience, then running a competition could be the answer. Of course, there are many ways to grow your audience, but contests and giveaways can work really well. In this article, we\u2019ll cover the benefits of running a competition to grow your 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