{"id":16582,"date":"2018-08-01T06:00:32","date_gmt":"2018-08-01T12:00:32","guid":{"rendered":"https:\/\/memberpress.com\/?p=16582"},"modified":"2026-03-02T12:28:21","modified_gmt":"2026-03-02T17:28:21","slug":"faqs-for-starting-a-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/faqs-for-starting-a-membership-site\/","title":{"rendered":"FAQs for Starting a Membership Site"},"content":{"rendered":"<p>As with any new adventure, starting out can be kind of scary and confusing. And so it is with starting a membership site\u2014but that\u2019s why we\u2019re here. Whether you\u2019re interested in starting a membership site or are currently running one, this post is for you. We\u2019re going to lay out all the questions you should be asking before you start a site\u2014and even a few you should ask while you\u2019re in the midst of running one, too. But you seasoned pros can read on, because you probably have some valuable insight on this topic, and we\u2019d love to read and share your comments at the end.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69b33b68eacb2\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69b33b68eacb2\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/faqs-for-starting-a-membership-site\/#FAQs_Before_You_Start\" >FAQs Before You Start<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/faqs-for-starting-a-membership-site\/#FAQs_as_You_Begin_to_Build\" >FAQs as You Begin to Build\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>If you need to hit pause for a moment and determine exactly <a href=\"https:\/\/memberpress.com\/membership-sites-101\/\" target=\"_blank\" rel=\"noopener\">what a membership site is<\/a>, feel free! But, simply put, a membership site is a gated part of your online business where only subscribing members can access the content you\u2019ve placed behind the gate.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"FAQs_Before_You_Start\"><\/span><b>FAQs Before You Start<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before you start blueprinting your site, you need to brainstorm what your site is going to be about.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<ul>\n<li><b>What am I going to sell?\u00a0<\/b>What is your membership site going to be about? This seems like an obvious question, but you don\u2019t want your site to be about just software or photography or fitness. If you\u2019re a fitness expert, what is it about fitness you are going to focus on? What questions does your current audience often ask\u2014and is that something you could build a site around? While you knock these ideas around, the next question will help you solidify that even more.<\/li>\n<\/ul>\n<ul>\n<li><b>Who is my target audience and market, and how strong is it?\u00a0<\/b>You probably already know what you\u2019re selling, but make sure you know who you\u2019re selling to. If you\u2019re trying to sell to too many people, your site may not be specific enough or unique enough to show your product\u2019s potential for a customer\u2019s unique needs. But don\u2019t fall into the trap of being too narrow\u2014because you won\u2019t be able meet any needs at all. (It\u2019s a fine line, isn\u2019t it!)<\/li>\n<\/ul>\n<ul>\n<li><b>Similarly, are there other membership sites out there offering the same thing?\u00a0<\/b>If no, you\u2019re offering something extremely unique to the world. That in and of itself should be enough to make you stand out (though reread that caution above about being too narrow). If yes, don\u2019t worry\u2014you don\u2019t need to scrap your idea and start again. You just need to make sure that what you\u2019re offering is unique, that it gives your market something fresh and new, or that it\u2019s got a different spin than your competitors\u2019 products.<\/li>\n<\/ul>\n<ul>\n<li><b>Have you established yourself as an authority or knowledgeable expert on your subject?\u00a0<\/b>Don\u2019t quite start from scratch. You need to have built at least a small reputation for knowing your stuff\u2014whether from years of study, being in the workforce, or other experience, you\u2019ll be able to gain trust, earn leads, and hopefully make more sales if you show you\u2019re knowledgeable when it comes to your subject matter.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"FAQs_as_You_Begin_to_Build\"><\/span><b>FAQs as You Begin to Build<span class=\"Apple-converted-space\">\u00a0<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now that you know what you\u2019re going to sell, you need to know what you should be asking as you build your site.<\/p>\n<ul>\n<li><b>What type of membership site are you going to build?\u00a0<\/b>This is a big question since there are different ways to set up your site. In other words, how are you going to deliver your content and products to members? Are you going to have a content-drip or a \u201cbuffet\u201d site? Will you be offering digital services or tangible products? If these terms are all new or a bit foggy, head over to our post on the <a href=\"https:\/\/memberpress.com\/youre-ready-to-start-a-membership-site-what-now\/\" target=\"_blank\" rel=\"noopener\">different types of membership sites<\/a>, where you\u2019ll find more information about all of this.<\/li>\n<\/ul>\n<ul>\n<li><b> What kind of content are you going to create?\u00a0<\/b>The list of different content types is going to feel endless. The key here is to vary your membership site with visuals, infographics, videos, live feeds, and text\u2014as with any website or blog post. Another important question to ask is if your subject is going to have enough information that you can keep creating applicable and engaging content. If you tap out on your subject, you may need to broaden your scope.<\/li>\n<\/ul>\n<ul>\n<li><b>Which content and products are you going to gate, and which are you going to offer as lead-generation pieces and opt-ins?\u00a0<\/b>A quick reminder: a \u201cgate\u201d is a barrier you build into your website using a plugin, like the one we offer here at MemberPress. Once you\u2019ve got that barrier in place, members can log in and access exclusive content, special offers, and even be part of a community of other members. So, after you\u2019ve created content and built products, you\u2019ll need to decide which content is going to be used as lead generation (a handy little newsletter with how-to steps, for example) or as gated\/members-exclusive content (like an ebook or e-course), and which of your products and services you\u2019ll use as opt-ins, for-sale only, or sales to members only.<\/li>\n<\/ul>\n<ul>\n<li><b>Will you have members-only communities?\u00a0<\/b>One of the benefits of a membership site is that you can offer exclusive access to groups\/communities and discussion boards. How many of these groups will you have? Other than discussion with other clients, what else will you offer clients who pay a little extra to be in these groups? Office hours with you, members-only discounts, live trainings, exclusive products, and free downloads are just a few ideas.<\/li>\n<\/ul>\n<p>Starting a new membership site is a lot of work, but you have the brains to do it, and we have the tools to help you build it! Stayed tuned for part two of this blog series, which will discuss FAQs for how to price your membership site and the best ways to launch it. What FAQs would you like to add to this list? Let us know in the comments below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As with any new adventure, starting out can be kind of scary and confusing. And so it is with starting a membership site\u2014but that\u2019s why we\u2019re here. Whether you\u2019re interested in starting a membership site or are currently running one, this post is for you. We\u2019re going to lay out all the questions you should [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16584,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474],"tags":[],"class_list":{"0":"post-16582","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-membership-site","8":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"As with any new adventure, starting out can be kind of scary and confusing. 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