{"id":16988,"date":"2018-11-01T10:15:17","date_gmt":"2018-11-01T16:15:17","guid":{"rendered":"https:\/\/memberpress.com\/?p=16988"},"modified":"2026-03-06T16:52:29","modified_gmt":"2026-03-06T21:52:29","slug":"4-reasons-you-need-a-social-media-presence-for-your-small-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/","title":{"rendered":"4 Gr\u00fcnde, warum Sie eine Social-Media-Pr\u00e4senz f\u00fcr Ihr kleines Unternehmen brauchen"},"content":{"rendered":"<p>Die Bedeutung des Marketings in den sozialen Medien ist inzwischen so gut wie jedem klar. Dennoch kann es leicht passieren, dass man annimmt, dass Social-Media-Plattformen nur f\u00fcr gro\u00dfe Unternehmen wirklich von Vorteil sind, die eine gro\u00dfe Fangemeinde aufbauen und st\u00e4ndig Beitr\u00e4ge ver\u00f6ffentlichen k\u00f6nnen. Wenn Sie nur Zeit haben, einmal pro Woche etwas zu posten, scheint sich der Aufwand f\u00fcr die Pflege Ihrer Online-Pr\u00e4senz nicht zu lohnen.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a0a9d482afd8\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0a9d482afd8\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#1_You_Can_Increase_Brand_Recognition\" >1. Sie k\u00f6nnen den Wiedererkennungswert Ihrer Marke steigern<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#2_Customers_Expect_to_See_Recent_Activity\" >2. Kunden erwarten, dass sie die j\u00fcngsten Aktivit\u00e4ten sehen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#3_Youll_Be_Improving_Your_Return_on_Investment_ROI\" >3. Sie werden Ihre Kapitalrendite (ROI) verbessern<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#4_Its_Easier_to_Develop_a_Loyal_Readership\" >4. Es ist einfacher, eine treue Leserschaft zu gewinnen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#How_to_Share_Your_Blog_Posts_on_Social_Media\" >Wie Sie Ihre Blog-Posts auf sozialen Medien teilen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Dieser \"Alles oder nichts\"-Ansatz ist jedoch ein Mythos. Soziale Medien sind nach wie vor ein wirksames Mittel, um Ihre Anh\u00e4nger auf dem Laufenden zu halten und den Bekanntheitsgrad Ihres Unternehmens zu steigern, unabh\u00e4ngig davon, wie gro\u00df oder klein Ihr Publikum ist. In der Tat, <a href=\"https:\/\/sproutsocial.com\/insights\/topics\/social-media-for-small-business\/\" target=\"_blank\" rel=\"noopener\">\u00fcber 90% der kleinen Unternehmen<\/a> soziale Medien nutzen. Sie <em>ist<\/em> Es stimmt jedoch, dass kleine Unternehmen einen anderen Ansatz f\u00fcr die Ver\u00f6ffentlichung w\u00e4hlen m\u00fcssen als ihre gr\u00f6\u00dferen Konkurrenten.<\/p>\n\n\n\n<p>In diesem Artikel werden wir die vier Hauptgr\u00fcnde er\u00f6rtern, warum es f\u00fcr kleine Unternehmen wichtig ist, in den sozialen Medien aktiv zu sein. Anschlie\u00dfend geben wir Ihnen Tipps, wie Sie anfangen k\u00f6nnen. Legen wir gleich los!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_You_Can_Increase_Brand_Recognition\"><\/span><b>1. Sie k\u00f6nnen den Wiedererkennungswert Ihrer Marke steigern<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Soziale Medien sind ein hervorragendes Mittel, um eine gr\u00f6\u00dfere\u00a0<a href=\"https:\/\/sproutsocial.com\/insights\/social-media-branding\/\" target=\"_blank\" rel=\"noopener\">Markenbekanntheit<\/a>. Das liegt daran, dass Sie die sozialen Medien nutzen k\u00f6nnen, um die Einzigartigkeit Ihrer Marke zu betonen, was f\u00fcr kleine Unternehmen, die sich abheben m\u00fcssen, wichtig ist. Sie m\u00fcssen Ihren potenziellen Kunden verst\u00e4ndlich machen, warum sie sich f\u00fcr Sie und nicht f\u00fcr ein gr\u00f6\u00dferes Unternehmen wie Amazon entscheiden sollten, das m\u00f6glicherweise \u00e4hnliche Produkte und Dienstleistungen billiger anbieten kann.<\/p>\n\n\n\n<p>Ein Beispiel ist das Online-Bekleidungsunternehmen <a href=\"https:\/\/www.growthmarketingpro.com\/ecommerce-marketing-manual-10-secrets-everlanes-success\/\" target=\"_blank\" rel=\"noopener\">Everlane nutzt Snapchat<\/a> Tutorials anzubieten und den Kunden einen Blick hinter die Kulissen zu gew\u00e4hren, wie die Kleidung hergestellt wird:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"538\" height=\"636\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM.png\" alt=\"Ein Snapchat-Post von Everlane.\" class=\"wp-image-16989\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM.png 538w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-254x300.png 254w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-144x170.png 144w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-519x614.png 519w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-438x518.png 438w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-132x156.png 132w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/figure>\n<\/div>\n\n\n<p>Sie k\u00f6nnen <a href=\"https:\/\/hingemarketing.com\/blog\/story\/a_10_step_brand_development_strategy_for_your_professional_services_firm\" target=\"_blank\" rel=\"noopener\">Ihre eigene Markenstrategie entwickeln<\/a> indem Sie \u00fcberlegen, was Ihr Unternehmen einzigartig macht, und verstehen, was Ihre Zielgruppe interessiert. Das muss nicht einmal ausschlie\u00dflich mit Ihren Produkten oder Dienstleistungen zu tun haben. Manche Unternehmen betonen zum Beispiel, dass sie einen Teil ihrer Gewinne f\u00fcr wohlt\u00e4tige Zwecke spenden oder dass sie nur ethische Produktionsmittel verwenden.<\/p>\n\n\n\n<p>Es ist auch wichtig, die visuelle \u00c4sthetik Ihrer Marke zu ber\u00fccksichtigen. Dies kann so einfach sein wie die Wahl <a href=\"http:\/\/paletton.com\/\" target=\"_blank\" rel=\"noopener\">ein Farbschema<\/a> und wiedererkennbares Logo, das Sie auf Ihrer Website und in den sozialen Medien verwenden k\u00f6nnen. Auf diese Weise k\u00f6nnen Kunden Ihr Unternehmen auf einen Blick erkennen, egal wo sie ihm begegnen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Customers_Expect_to_See_Recent_Activity\"><\/span><b>2. Kunden erwarten, dass sie die j\u00fcngsten Aktivit\u00e4ten sehen<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Um im Marketing zu \u2018gewinnen', muss man im Spiel bleiben. Das gilt besonders f\u00fcr kleine Unternehmen. Wenn potenzielle Kunden in Ihrem Facebook-Feed nichts als Spinnweben finden, k\u00f6nnten sie denken, dass etwas nicht stimmt oder dass Sie Ihr Gesch\u00e4ft aufgegeben haben.<\/p>\n\n\n\n<p>Dies ist von entscheidender Bedeutung, wenn Sie eine <a href=\"https:\/\/memberpress.com\/go\/shopify\/\" title=\"Shopify Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Internetshop<\/a> - Ihre Kunden m\u00fcssen sich darauf verlassen k\u00f6nnen, dass Sie ein Produkt liefern, wenn sie es bestellen. Wenn Sie <a href=\"https:\/\/www.entrepreneur.com\/article\/283792\" target=\"_blank\" rel=\"noopener\">inkonsistent buchen<\/a>oder eine Kundenfrage unbeantwortet lassen, k\u00f6nnten sich die Kunden von Ihrem Unternehmen abwenden. Heutzutage erwarten die Menschen <a href=\"https:\/\/www.convinceandconvert.com\/hug-your-haters\/new-research-shows-how-fast-companies-have-to-be-in-social-media\/\" target=\"_blank\" rel=\"noopener\">schnelle Reaktionszeiten<\/a>\u00a0von Unternehmen in den sozialen Medien.<\/p>\n\n\n\n<p>Idealerweise sollten Sie auf jeder Plattform mindestens einmal pro Woche einen Beitrag ver\u00f6ffentlichen, um Ihre Feeds aktiv zu halten. Im weiteren Verlauf dieses Artikels werden wir Ihnen einige Tipps geben, wie Sie regelm\u00e4\u00dfige Beitr\u00e4ge einrichten k\u00f6nnen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Youll_Be_Improving_Your_Return_on_Investment_ROI\"><\/span><b>3. Sie werden Ihre Kapitalrendite (ROI) verbessern<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Als Unternehmen m\u00fcssen Sie <em>brauchen<\/em> Werbung. Wenn die Kunden Ihr Unternehmen nicht kennen, k\u00f6nnen sie Ihre Produkte oder Dienstleistungen kaum kaufen. Das Aufstellen einer physischen Werbung, wie z. B. einer Plakatwand, kann jedoch kosten <a href=\"https:\/\/grasshopper.com\/blog\/billboards-for-small-businesses-7-reasons-to-think-twice\/\" target=\"_blank\" rel=\"noopener\">Tausende von Dollar<\/a>.<\/p>\n\n\n\n<p>Im Gegensatz dazu kostet es relativ wenig, in sozialen Medien zu werben. F\u00fcr <a href=\"https:\/\/www.milesbeckler.com\/5-facebook-ads\/\" target=\"_blank\" rel=\"noopener\">so wenig wie $5<\/a>Mit einer Facebook-Anzeige k\u00f6nnen Sie ein breites Publikum erreichen. So k\u00f6nnen Sie schnell erkennen, welche Werbestrategien Wirkung zeigen und welche nicht:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1279\" height=\"500\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM.png\" alt=\"Die Facebook Business-Seite.\" class=\"wp-image-16990\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM.png 1279w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-300x117.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-1024x400.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-768x300.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-435x170.png 435w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-840x328.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-1216x475.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-700x274.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-156x61.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-1080x422.png 1080w\" sizes=\"(max-width: 1279px) 100vw, 1279px\" \/><\/figure>\n<\/div>\n\n\n<p>Auch wenn <a href=\"https:\/\/blog.bufferapp.com\/social-media-is-for-branding\" target=\"_blank\" rel=\"noopener\">organische Reichweite<\/a> in den sozialen Medien zur\u00fcckgeht, k\u00f6nnen Anzeigen immer noch einen <a href=\"https:\/\/www.impactbnd.com\/blog\/how-effective-is-facebook-advertising-the-truth-about-facebook-roi\" target=\"_blank\" rel=\"noopener\">starker ROI<\/a> wenn Sie eine kluge Strategie verfolgen. Noch besser ist die M\u00f6glichkeit, die\u00a0<a href=\"https:\/\/www.facebook.com\/business\/help\/744354708981227\" target=\"_blank\" rel=\"noopener\">benutzerdefinierte Zielgruppen<\/a> k\u00f6nnen Sie sicherstellen, dass Sie genau Ihr Zielpublikum erreichen. F\u00fcr noch bessere Ergebnisse k\u00f6nnen Sie\u00a0<a href=\"https:\/\/memberpress.com\/de\/facebook-101-part-2-of-2-advertising-on-facebook\/\" target=\"_blank\" rel=\"noopener\">Ihre Anzeigen anpassen<\/a>\u00a0f\u00fcr die jeweilige Plattform, auf der sie angezeigt werden sollen.<\/p>\n\n\n\n<p>Selbst wenn Sie mit einer Facebook-Werbeanzeige (oder einer Anzeige auf einer anderen Plattform) nicht direkt einen Verkauf t\u00e4tigen, tragen Sie dennoch zum Aufbau der Markenbekanntheit bei. Je mehr Sie Ihr Unternehmen bekannt machen, desto wahrscheinlicher ist es, dass der Name Ihrer Zielgruppe im Ged\u00e4chtnis bleibt, wenn sie das n\u00e4chste Mal bereit ist, einen Kauf zu t\u00e4tigen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Its_Easier_to_Develop_a_Loyal_Readership\"><\/span><b>4. Es ist einfacher, eine treue Leserschaft zu gewinnen<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wenn Ihre Mitgliederseite bereits einen Blog hat (<a href=\"https:\/\/memberpress.com\/de\/why-your-membership-site-needs-a-blog\/\" target=\"_blank\" rel=\"noopener\">und das sollte es auch!<\/a>), k\u00f6nnen Sie jedes Mal, wenn Sie einen neuen Beitrag erstellen, diesen in den sozialen Medien teilen. So k\u00f6nnen Sie Ihre Fans benachrichtigen, wenn Ihre Website aktualisiert wird, und gleichzeitig daf\u00fcr sorgen, dass Ihre Feeds in den sozialen Medien gef\u00fcllt werden.<\/p>\n\n\n\n<p>Wenn Sie aussagekr\u00e4ftige Blog-Inhalte entwickeln, kann dies ein einfacher Weg sein, um Fans auf Ihre Website zur\u00fcckkehren zu lassen. H\u00f6herer Seitenverkehr und <a href=\"https:\/\/www.impressiondigital.com\/blog\/dwell-time\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Verweilzeiten<\/a> Das Ergebnis ist eine bessere Suchmaschinenoptimierung (SEO), h\u00f6here Werbeeinnahmen und eine gr\u00f6\u00dfere Anzahl potenzieller Kunden, die Sie ansprechen k\u00f6nnen.<\/p>\n\n\n\n<p>Je nach Art der Mitgliederseite, die Sie betreiben, k\u00f6nnen Sie Ihren Blog sogar nutzen, um Inhalte anzuk\u00fcndigen, die sich hinter einer Paywall befinden. Wenn Sie z. B. einen Webdesign-Kurs anbieten, k\u00f6nnen Sie ein paar kostenlose Beispiele ver\u00f6ffentlichen und die Vorteile Ihres kostenpflichtigen Kurses am Ende des Artikels anpreisen. Anschlie\u00dfend k\u00f6nnen Sie diesen Artikel in allen sozialen Medien teilen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Share_Your_Blog_Posts_on_Social_Media\"><\/span>Wie Sie Ihre Blog-Posts auf sozialen Medien teilen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zum Gl\u00fcck war es noch nie so einfach, auf der Grundlage Ihrer Blog-Inhalte automatisch Beitr\u00e4ge f\u00fcr soziale Medien zu erstellen. Es gibt zahlreiche Tools, die Nachrichten an die von Ihnen gew\u00e4hlten Social-Media-Plattformen weiterleiten, sobald Sie einen neuen Beitrag ver\u00f6ffentlichen.<\/p>\n\n\n\n<p>Wenn Ihre Website mit WordPress erstellt wurde, k\u00f6nnen Sie dies mit <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/\" target=\"_blank\" rel=\"noopener\">das Jetpack-Plugin<\/a>. <a href=\"https:\/\/memberpress.com\/go\/jetpack\/main\/\" title=\"Jet Pack Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Jetpack<\/a> ist ein praktisches Werkzeug, das eine breite Palette von L\u00f6sungen bietet. Das Wichtigste f\u00fcr unsere Zwecke hier, <a href=\"https:\/\/jetpack.com\/support\/publicize\/\" target=\"_blank\" rel=\"noopener\">seine Funktion Publizieren<\/a> k\u00f6nnen Sie die gemeinsame Nutzung sozialer Medien einrichten, \u00fcber die wir gesprochen haben.<\/p>\n\n\n\n<p>Sie k\u00f6nnen Jetpack kostenlos herunterladen, und <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/#installation\" target=\"_blank\" rel=\"noopener\">Installieren Sie es auf Ihrer Website<\/a>. Besuchen Sie dann im Dashboard Ihrer Website <em>Jetpack &gt; Einstellungen &gt; Freigabe<\/em>. W\u00e4hlen Sie <em>Automatische Freigabe Ihrer Beitr\u00e4ge in sozialen Netzwerken<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1280\" height=\"539\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM.png\" alt=\"Die Einstellungen des Jetpack-Plugins.\" class=\"wp-image-16992\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM.png 1280w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-300x126.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-1024x431.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-768x323.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-404x170.png 404w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-840x354.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-1216x512.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-700x295.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-156x66.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-1080x455.png 1080w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div>\n\n\n<p>Klicken Sie dann auf <em>Verbinden Sie Ihre Konten in den sozialen Medien<\/em> um die soziale Freigabe f\u00fcr die von Ihnen gew\u00e4hlten Plattformen einzurichten:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1279\" height=\"379\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM.png\" alt=\"Verbinden Sie Ihre sozialen Medienkonten in Jetpack.\" class=\"wp-image-16993\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM.png 1279w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-300x89.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-1024x303.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-768x228.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-574x170.png 574w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-840x249.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-1216x360.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-700x207.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-156x46.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-1080x320.png 1080w\" sizes=\"(max-width: 1279px) 100vw, 1279px\" \/><\/figure>\n<\/div>\n\n\n<p>Wenn Sie nun einen neuen Blogeintrag \u00f6ffnen, sollten Sie ein <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Box Affiliate-Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Box<\/a> in der rechten Seitenleiste mit der Bezeichnung <em>Publizieren Sie<\/em>. Klicken Sie auf <em>bearbeiten<\/em> um eine benutzerdefinierte Nachricht zu verfassen:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"354\" height=\"243\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM.png\" alt=\"Einstellen einer benutzerdefinierten Nachricht in Jetpack.\" class=\"wp-image-16994\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM.png 354w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM-300x206.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM-248x170.png 248w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM-156x107.png 156w\" sizes=\"(max-width: 354px) 100vw, 354px\" \/><\/figure>\n<\/div>\n\n\n<p>Das war's schon! Sobald der Beitrag ver\u00f6ffentlicht ist, wird er automatisch auf den von Ihnen ausgew\u00e4hlten Plattformen geteilt, zusammen mit Ihrer Nachricht. So k\u00f6nnen Sie ein und denselben Inhalt mehrfach nutzen und Ihre Social-Media-Konten aktiv halten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Als kleines Unternehmen kann es schwierig sein, auf sich aufmerksam zu machen und um seinen Marktanteil zu k\u00e4mpfen. Deshalb ist es so wichtig, in den sozialen Medien aktiv zu sein.<\/p>\n\n\n\n<p>Die vier wichtigsten Gr\u00fcnde, warum Sie soziale Medien nutzen sollten, sind:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><b>Gr\u00f6\u00dfere Markenbekanntheit.<\/b> Der Aufbau eines Markenbewusstseins mit Hilfe sozialer Medien ist wichtig, wenn Sie Ihr Unternehmen von seinen Mitbewerbern abheben wollen.<\/li>\n\n\n\n<li><b>Nachweis, dass Ihr Unternehmen aktiv ist.<\/b> Ein leerer Feed in den sozialen Medien kann unprofessionell wirken und die Leute abschrecken. Die Kunden wollen wissen, dass Sie in den sozialen Medien schnell reagieren werden.<\/li>\n\n\n\n<li><b>Eine h\u00f6here <\/b><b>Rentabilit\u00e4t der Investition (ROI)<\/b>. Soziale Medien bieten eine Werbeplattform mit relativ niedrigen Einstiegsh\u00fcrden und einem hohen ROI.<\/li>\n\n\n\n<li><b>Die M\u00f6glichkeit, eine treue Leserschaft aufzubauen.<\/b>\u00a0Sie k\u00f6nnen Blogbeitr\u00e4ge in den sozialen Medien teilen und Besucher daran erinnern, Ihre Website zu besuchen. Solange Sie qualitativ hochwertige Inhalte erstellen, ist dies eine hervorragende M\u00f6glichkeit, eine Fangemeinde aufzubauen und die Besucherzahlen zu steigern.<\/li>\n<\/ol>\n\n\n\n<p>Haben Sie Fragen dazu, wie Sie die Social-Media-Strategie Ihres kleinen Unternehmens entwickeln k\u00f6nnen? Lassen Sie es uns im Kommentarbereich unten wissen!<\/p>","protected":false},"excerpt":{"rendered":"<p>Just about everyone understands the importance of social media marketing at this point. Still, it can be easy to assume that social media platforms are only really beneficial to large companies, which can gather extensive followings and post constantly. If you only have time to post once a week, it may not seem worth the [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17095,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[1564],"class_list":{"0":"post-16988","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"tag-redirected","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Social media is a key tool for any small business. 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Still, it can be easy to assume that social media platforms are only really beneficial to large companies, which can gather extensive followings and post constantly. If you only have time to post once a week, it may not seem worth the effort to maintain your online presence.<\/p>","content":[{"type":"text","data":"Just about everyone understands the importance of social media marketing at this point. Still, it can be easy to assume that social media platforms are only really beneficial to large companies, which can gather extensive followings and post constantly. If you only have time to post once a week, it may not seem worth the effort to maintain your online presence."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, this \u201call or nothing\u201d approach is a myth. Social media is still an effective way to keep your followers in the loop and boost your business\u2019 visibility, no matter how large or small your audience may be. In fact, <a href=\"https:\/\/sproutsocial.com\/insights\/topics\/social-media-for-small-business\/\" target=\"_blank\" rel=\"noopener\">over 90% of small businesses<\/a> use social media. It <em>is<\/em> true, however, that small businesses will need to take a different approach to posting than their larger competitors do.<\/p>","content":[{"type":"text","data":"However, this \u201call or nothing\u201d approach is a myth. Social media is still an effective way to keep your followers in the loop and boost your business\u2019 visibility, no matter how large or small your audience may be. In fact, <a href=\"https:\/\/sproutsocial.com\/insights\/topics\/social-media-for-small-business\/\" target=\"_blank\" rel=\"noopener\">over 90% of small businesses<\/a> use social media. It <em>is<\/em> true, however, that small businesses will need to take a different approach to posting than their larger competitors do."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll discuss the four main reasons it\u2019s vital for small businesses to be active on social media. Then, we'll give you some advice about how to get started. Let\u2019s jump right in!<\/p>","content":[{"type":"text","data":"In this article, we'll discuss the four main reasons it\u2019s vital for small businesses to be active on social media. Then, we'll give you some advice about how to get started. Let\u2019s jump right in!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>1. You Can Increase Brand Recognition<\/b><\/h2>","content":"1. Sie k\u00f6nnen den Wiedererkennungswert Ihrer Marke steigern","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Social media is an excellent way to achieve greater&nbsp;<a href=\"https:\/\/sproutsocial.com\/insights\/social-media-branding\/\" target=\"_blank\" rel=\"noopener\">brand recognition<\/a>. That's because you can use social media to emphasize your brand\u2019s uniqueness, which is important for small businesses that need to stand out. You'll have to help your potential customers understand why they should choose you instead of a bigger company like Amazon, which may be able to offer similar products and services for cheaper.<\/p>","content":[{"type":"text","data":"Social media is an excellent way to achieve greater&nbsp;<a href=\"https:\/\/sproutsocial.com\/insights\/social-media-branding\/\" target=\"_blank\" rel=\"noopener\">brand recognition<\/a>. That's because you can use social media to emphasize your brand\u2019s uniqueness, which is important for small businesses that need to stand out. You'll have to help your potential customers understand why they should choose you instead of a bigger company like Amazon, which may be able to offer similar products and services for cheaper."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, online clothing company <a href=\"https:\/\/www.growthmarketingpro.com\/ecommerce-marketing-manual-10-secrets-everlanes-success\/\" target=\"_blank\" rel=\"noopener\">Everlane uses Snapchat<\/a> to offer tutorials, and give customers a behind-the-scenes look at how its clothes are made:<\/p>","content":[{"type":"text","data":"For example, online clothing company <a href=\"https:\/\/www.growthmarketingpro.com\/ecommerce-marketing-manual-10-secrets-everlanes-success\/\" target=\"_blank\" rel=\"noopener\">Everlane uses Snapchat<\/a> to offer tutorials, and give customers a behind-the-scenes look at how its clothes are made:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM.png\" alt=\"An Everlane Snapchat post.\" class=\"wp-image-16989\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM.png","data":{"alt":"An Everlane Snapchat post.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM.png","align":"center"},"style":{"width":538,"height":636,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You can <a href=\"https:\/\/hingemarketing.com\/blog\/story\/a_10_step_brand_development_strategy_for_your_professional_services_firm\" target=\"_blank\" rel=\"noopener\">develop your own brand strategy<\/a> by brainstorming what makes your business unique, and understanding what your target audience cares about. This may not even be solely related to your products or services. For example, some companies stress the fact that they give a percentage of their profits to charity, or that they use only ethical means of production.<\/p>","content":[{"type":"text","data":"You can <a href=\"https:\/\/hingemarketing.com\/blog\/story\/a_10_step_brand_development_strategy_for_your_professional_services_firm\" target=\"_blank\" rel=\"noopener\">develop your own brand strategy<\/a> by brainstorming what makes your business unique, and understanding what your target audience cares about. This may not even be solely related to your products or services. For example, some companies stress the fact that they give a percentage of their profits to charity, or that they use only ethical means of production."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It's also important to consider your brand's visual aesthetic. This can be as simple as choosing <a href=\"http:\/\/paletton.com\/\" target=\"_blank\" rel=\"noopener\">a color scheme<\/a> and recognizable logo to use on your website and across social media sites. This way, customers may start to recognize your company at a glance, no matter where they encounter it.<\/p>","content":[{"type":"text","data":"It's also important to consider your brand's visual aesthetic. This can be as simple as choosing <a href=\"http:\/\/paletton.com\/\" target=\"_blank\" rel=\"noopener\">a color scheme<\/a> and recognizable logo to use on your website and across social media sites. This way, customers may start to recognize your company at a glance, no matter where they encounter it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>2. Customers Expect to See Recent Activity<\/b><\/h2>","content":"2. Kunden erwarten, dass sie die j\u00fcngsten Aktivit\u00e4ten sehen","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>To 'win' at marketing, you have to stay in the game. This is especially true for small businesses. If potential customers check your Facebook feed and find nothing but cobwebs, they may think something\u2019s wrong, or that you\u2019ve folded up shop.<\/p>","content":[{"type":"text","data":"To 'win' at marketing, you have to stay in the game. This is especially true for small businesses. If potential customers check your Facebook feed and find nothing but cobwebs, they may think something\u2019s wrong, or that you\u2019ve folded up shop."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This is crucial if you have an online store \u2013 your customers need to feel confident that if they order a product, you\u2019ll deliver it. If you <a href=\"https:\/\/www.entrepreneur.com\/article\/283792\" target=\"_blank\" rel=\"noopener\">post inconsistently<\/a>, or let a customer question go unanswered, customers may shy away from your company. Nowadays, people expect <a href=\"https:\/\/www.convinceandconvert.com\/hug-your-haters\/new-research-shows-how-fast-companies-have-to-be-in-social-media\/\" target=\"_blank\" rel=\"noopener\">quick response times<\/a>&nbsp;from businesses on social media.<\/p>","content":[{"type":"text","data":"This is crucial if you have an online store \u2013 your customers need to feel confident that if they order a product, you\u2019ll deliver it. If you <a href=\"https:\/\/www.entrepreneur.com\/article\/283792\" target=\"_blank\" rel=\"noopener\">post inconsistently<\/a>, or let a customer question go unanswered, customers may shy away from your company. Nowadays, people expect <a href=\"https:\/\/www.convinceandconvert.com\/hug-your-haters\/new-research-shows-how-fast-companies-have-to-be-in-social-media\/\" target=\"_blank\" rel=\"noopener\">quick response times<\/a>&nbsp;from businesses on social media."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Ideally, you should be posting at least once every week on each platform, in order to keep your feeds active. We\u2019ll offer some tips for easy ways to set up regular posts later in this article.<\/p>","content":[{"type":"text","data":"Ideally, you should be posting at least once every week on each platform, in order to keep your feeds active. We\u2019ll offer some tips for easy ways to set up regular posts later in this article."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>3. You'll Be Improving Your Return on Investment (ROI)<\/b><\/h2>","content":"3. Sie werden Ihre Kapitalrendite (ROI) verbessern","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As a business, you <em>need<\/em> advertising. If customers aren\u2019t aware of your company, they can hardly purchase your products or services. However, putting up a physical ad, such as a billboard, can cost <a href=\"https:\/\/grasshopper.com\/blog\/billboards-for-small-businesses-7-reasons-to-think-twice\/\" target=\"_blank\" rel=\"noopener\">thousands of dollars<\/a>.<\/p>","content":[{"type":"text","data":"As a business, you <em>need<\/em> advertising. If customers aren\u2019t aware of your company, they can hardly purchase your products or services. However, putting up a physical ad, such as a billboard, can cost <a href=\"https:\/\/grasshopper.com\/blog\/billboards-for-small-businesses-7-reasons-to-think-twice\/\" target=\"_blank\" rel=\"noopener\">thousands of dollars<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In contrast, it costs relatively little to advertise on social media. For <a href=\"https:\/\/www.milesbeckler.com\/5-facebook-ads\/\" target=\"_blank\" rel=\"noopener\">as few as $5<\/a>, a Facebook ad can help you reach a wide audience. This can help you see quickly which advertising strategies are having an impact, and which are not:<\/p>","content":[{"type":"text","data":"In contrast, it costs relatively little to advertise on social media. For <a href=\"https:\/\/www.milesbeckler.com\/5-facebook-ads\/\" target=\"_blank\" rel=\"noopener\">as few as $5<\/a>, a Facebook ad can help you reach a wide audience. This can help you see quickly which advertising strategies are having an impact, and which are not:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM.png\" alt=\"The Facebook Business page.\" class=\"wp-image-16990\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM.png","data":{"alt":"The Facebook Business page.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM.png","align":"center"},"style":{"width":1279,"height":500,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Even though <a href=\"https:\/\/blog.bufferapp.com\/social-media-is-for-branding\" target=\"_blank\" rel=\"noopener\">organic reach<\/a> on social media is dropping, ads can still offer a <a href=\"https:\/\/www.impactbnd.com\/blog\/how-effective-is-facebook-advertising-the-truth-about-facebook-roi\" target=\"_blank\" rel=\"noopener\">strong ROI<\/a> if you\u2019re smart about your strategy. Even better, the option to designate&nbsp;<a href=\"https:\/\/www.facebook.com\/business\/help\/744354708981227\" target=\"_blank\" rel=\"noopener\">custom audiences<\/a> enables you to ensure you\u2019re reaching your exact target audience. For even better results, you can&nbsp;<a href=\"https:\/\/memberpress.com\/facebook-101-part-2-of-2-advertising-on-facebook\/\" target=\"_blank\" rel=\"noopener\">tailor your ads<\/a>&nbsp;to the specific platform they'll be displayed on.<\/p>","content":[{"type":"text","data":"Even though <a href=\"https:\/\/blog.bufferapp.com\/social-media-is-for-branding\" target=\"_blank\" rel=\"noopener\">organic reach<\/a> on social media is dropping, ads can still offer a <a href=\"https:\/\/www.impactbnd.com\/blog\/how-effective-is-facebook-advertising-the-truth-about-facebook-roi\" target=\"_blank\" rel=\"noopener\">strong ROI<\/a> if you\u2019re smart about your strategy. Even better, the option to designate&nbsp;<a href=\"https:\/\/www.facebook.com\/business\/help\/744354708981227\" target=\"_blank\" rel=\"noopener\">custom audiences<\/a> enables you to ensure you\u2019re reaching your exact target audience. For even better results, you can&nbsp;<a href=\"https:\/\/memberpress.com\/facebook-101-part-2-of-2-advertising-on-facebook\/\" target=\"_blank\" rel=\"noopener\">tailor your ads<\/a>&nbsp;to the specific platform they'll be displayed on."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Even if you don\u2019t directly make a sale from a Facebook ad (or one on another platform), you\u2019re still helping to build brand awareness. The more you get your company 'out there', the more its name is likely to stick in your audience members' minds the next time they are ready to make a purchase.<\/p>","content":[{"type":"text","data":"Even if you don\u2019t directly make a sale from a Facebook ad (or one on another platform), you\u2019re still helping to build brand awareness. The more you get your company 'out there', the more its name is likely to stick in your audience members' minds the next time they are ready to make a purchase."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>4. It's Easier to Develop a Loyal Readership<\/b><\/h2>","content":"4. Es ist einfacher, eine treue Leserschaft zu gewinnen","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If your membership site already has a blog (<a href=\"https:\/\/memberpress.com\/why-your-membership-site-needs-a-blog\/\" target=\"_blank\" rel=\"noopener\">and it should!<\/a>), you can share on social media every time you create a new post. This will help alert your fans whenever your site updates, while also keeping your social media feeds populated.<\/p>","content":[{"type":"text","data":"If your membership site already has a blog (<a href=\"https:\/\/memberpress.com\/why-your-membership-site-needs-a-blog\/\" target=\"_blank\" rel=\"noopener\">and it should!<\/a>), you can share on social media every time you create a new post. This will help alert your fans whenever your site updates, while also keeping your social media feeds populated."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you develop meaningful blog content, this can be an easy way to keep fans coming back to your site. Higher page traffic and <a href=\"https:\/\/www.impressiondigital.com\/blog\/dwell-time\/\" target=\"_blank\" rel=\"noopener\" title=\"\">dwell times<\/a> result in better Search Engine Optimization (SEO), increased ad revenue, and a larger number of potential customers that you can speak to.<\/p>","content":[{"type":"text","data":"If you develop meaningful blog content, this can be an easy way to keep fans coming back to your site. Higher page traffic and <a href=\"https:\/\/www.impressiondigital.com\/blog\/dwell-time\/\" target=\"_blank\" rel=\"noopener\" title=\"\">dwell times<\/a> result in better Search Engine Optimization (SEO), increased ad revenue, and a larger number of potential customers that you can speak to."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Depending on the type of membership site you're running, you can even use your blog to tease content that\u2019s behind a paywall. For example, if you have a web design course, you can post a few free samples and plug the benefits of your paid course at the bottom of the article. Then, you can share that article all across social media.<\/p>","content":[{"type":"text","data":"Depending on the type of membership site you're running, you can even use your blog to tease content that\u2019s behind a paywall. For example, if you have a web design course, you can post a few free samples and plug the benefits of your paid course at the bottom of the article. Then, you can share that article all across social media."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Share Your Blog Posts on Social Media<\/h2>","content":"Wie Sie Ihre Blog-Posts auf sozialen Medien teilen","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Fortunately, it\u2019s never been easier to generate automatic social media posts based on your blog content. You can find plenty of tools that will share messages to your chosen social media platforms whenever you publish a new post.<\/p>","content":[{"type":"text","data":"Fortunately, it\u2019s never been easier to generate automatic social media posts based on your blog content. You can find plenty of tools that will share messages to your chosen social media platforms whenever you publish a new post."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If your site is built in WordPress, you can set this up using <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/\" target=\"_blank\" rel=\"noopener\">the Jetpack plugin<\/a>. Jetpack is a handy tool that offers a wide range of solutions. Most importantly for our purposes here, <a href=\"https:\/\/jetpack.com\/support\/publicize\/\" target=\"_blank\" rel=\"noopener\">its Publicize feature<\/a> lets you set up the social media sharing we've been talking about.<\/p>","content":[{"type":"text","data":"If your site is built in WordPress, you can set this up using <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/\" target=\"_blank\" rel=\"noopener\">the Jetpack plugin<\/a>. Jetpack is a handy tool that offers a wide range of solutions. Most importantly for our purposes here, <a href=\"https:\/\/jetpack.com\/support\/publicize\/\" target=\"_blank\" rel=\"noopener\">its Publicize feature<\/a> lets you set up the social media sharing we've been talking about."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can download Jetpack for free, and <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/#installation\" target=\"_blank\" rel=\"noopener\">install it on your site<\/a>. Then, in your site\u2019s dashboard, visit <em>Jetpack &gt; Settings &gt; Sharing<\/em>. Select <em>Automatically share your posts to social networks<\/em>:<\/p>","content":[{"type":"text","data":"You can download Jetpack for free, and <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/#installation\" target=\"_blank\" rel=\"noopener\">install it on your site<\/a>. Then, in your site\u2019s dashboard, visit <em>Jetpack &gt; Settings &gt; Sharing<\/em>. Select <em>Automatically share your posts to social networks<\/em>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM.png\" alt=\"The Jetpack plugin settings.\" class=\"wp-image-16992\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM.png","data":{"alt":"The Jetpack plugin settings.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM.png","align":"center"},"style":{"width":1280,"height":539,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Then, click on <em>Connect your social media accounts<\/em> to set up social sharing for whatever platforms you choose:<\/p>","content":[{"type":"text","data":"Then, click on <em>Connect your social media accounts<\/em> to set up social sharing for whatever platforms you choose:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM.png\" alt=\"Connecting your social media accounts in Jetpack.\" class=\"wp-image-16993\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM.png","data":{"alt":"Connecting your social media accounts in Jetpack.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM.png","align":"center"},"style":{"width":1279,"height":379,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Now, whenever you open a new blog post, you should see a box in the right-hand sidebar labeled <em>Publicize<\/em>. Click on <em>Edit<\/em> to draft a custom message:<\/p>","content":[{"type":"text","data":"Now, whenever you open a new blog post, you should see a box in the right-hand sidebar labeled <em>Publicize<\/em>. Click on <em>Edit<\/em> to draft a custom message:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM.png\" alt=\"Setting a custom message in Jetpack.\" class=\"wp-image-16994\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM.png","data":{"alt":"Setting a custom message in Jetpack.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM.png","align":"center"},"style":{"width":354,"height":243,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>That\u2019s all there is to it! When the post is published, it will be automatically shared on the platforms you picked, along with your message. This lets you get multiple uses out of the same content, and keeps your social media accounts active.<\/p>","content":[{"type":"text","data":"That\u2019s all there is to it! When the post is published, it will be automatically shared on the platforms you picked, along with your message. This lets you get multiple uses out of the same content, and keeps your social media accounts active."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Schlussfolgerung","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As a small business, it can be hard to get attention and fight for your share of the market. That\u2019s why it\u2019s crucial to maintain an active presence on social media.<\/p>","content":[{"type":"text","data":"As a small business, it can be hard to get attention and fight for your share of the market. That\u2019s why it\u2019s crucial to maintain an active presence on social media."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The four most important reasons you should use social media include:<\/p>","content":[{"type":"text","data":"The four most important reasons you should use social media include:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\">\n<li><b>Greater brand recognition.<\/b> Building brand awareness with social media is important, if you want to set your company apart from its competitors.<\/li>\n\n\n\n<li><b>Proof that your business is active.<\/b> Having an empty social media feed may look unprofessional&nbsp;and scare people off. Customers want to know that you\u2019ll respond quickly on social media.<\/li>\n\n\n\n<li><b>A higher <\/b><b>Return on Investment (ROI)<\/b>. Social media offers an advertising platform with relatively low barriers to entry, and a high ROI.<\/li>\n\n\n\n<li><b>The opportunity to develop a loyal readership.<\/b>&nbsp;You can share blog posts on social media, and remind visitors to check out your site. As long as you create quality content, this is an excellent way to build a following and drive traffic.<\/li>\n<\/ol>","content":"<ol class=\"wp-block-list\">\n<li><b>Gr\u00f6\u00dfere Markenbekanntheit.<\/b> Der Aufbau eines Markenbewusstseins mit Hilfe sozialer Medien ist wichtig, wenn Sie Ihr Unternehmen von seinen Mitbewerbern abheben wollen.<\/li>\n\n\n\n<li><b>Nachweis, dass Ihr Unternehmen aktiv ist.<\/b> Ein leerer Feed in den sozialen Medien kann unprofessionell wirken und die Leute abschrecken. Die Kunden wollen wissen, dass Sie in den sozialen Medien schnell reagieren werden.<\/li>\n\n\n\n<li><b>Eine h\u00f6here <\/b><b>Rentabilit\u00e4t der Investition (ROI)<\/b>. Soziale Medien bieten eine Werbeplattform mit relativ niedrigen Einstiegsh\u00fcrden und einem hohen ROI.<\/li>\n\n\n\n<li><b>Die M\u00f6glichkeit, eine treue Leserschaft aufzubauen.<\/b>&nbsp;Sie k\u00f6nnen Blogbeitr\u00e4ge in den sozialen Medien teilen und Besucher daran erinnern, Ihre Website zu besuchen. Solange Sie qualitativ hochwertige Inhalte erstellen, ist dies eine hervorragende M\u00f6glichkeit, eine Fangemeinde aufzubauen und die Besucherzahlen zu steigern.<\/li>\n<\/ol>","listItemData":[{"type":"core\/list-item","render":"<li><b>Greater brand recognition.<\/b> Building brand awareness with social media is important, if you want to set your company apart from its competitors.<\/li>","content":"Gr\u00f6\u00dfere Markenbekanntheit. Der Aufbau eines Markenbewusstseins durch soziale Medien ist wichtig, wenn Sie Ihr Unternehmen von seinen Mitbewerbern abheben wollen.","data":{"text":"Greater brand recognition. Building brand awareness with social media is important, if you want to set your company apart from its competitors."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><b>Proof that your business is active.<\/b> Having an empty social media feed may look unprofessional&nbsp;and scare people off. Customers want to know that you\u2019ll respond quickly on social media.<\/li>","content":"Beweisen Sie, dass Ihr Unternehmen aktiv ist. Ein leerer Social-Media-Feed kann unprofessionell wirken und die Leute abschrecken. Die Kunden wollen wissen, dass Sie in den sozialen Medien schnell reagieren werden.","data":{"text":"Proof that your business is active. Having an empty social media feed may look unprofessional&nbsp;and scare people off. Customers want to know that you\u2019ll respond quickly on social media."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><b>A higher <\/b><b>Return on Investment (ROI)<\/b>. Social media offers an advertising platform with relatively low barriers to entry, and a high ROI.<\/li>","content":"Eine h\u00f6here Kapitalrendite (ROI). Soziale Medien bieten eine Werbeplattform mit relativ niedrigen Einstiegsh\u00fcrden und einem hohen ROI.","data":{"text":"A higher Return on Investment (ROI). Social media offers an advertising platform with relatively low barriers to entry, and a high ROI."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><b>The opportunity to develop a loyal readership.<\/b>&nbsp;You can share blog posts on social media, and remind visitors to check out your site. As long as you create quality content, this is an excellent way to build a following and drive traffic.<\/li>","content":"Sie haben die M\u00f6glichkeit, eine treue Leserschaft aufzubauen. Sie k\u00f6nnen Blogbeitr\u00e4ge in den sozialen Medien teilen und Besucher daran erinnern, Ihre Website zu besuchen. Solange Sie qualitativ hochwertige Inhalte erstellen, ist dies eine hervorragende M\u00f6glichkeit, eine Fangemeinde aufzubauen und die Besucherzahlen zu steigern.","data":{"text":"The opportunity to develop a loyal readership.&nbsp;You can share blog posts on social media, and remind visitors to check out your site. As long as you create quality content, this is an excellent way to build a following and drive traffic."},"style":{"parent_style":{}}}],"data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about how to develop your small business' social media strategy? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about how to develop your small business' social media strategy? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/16988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=16988"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/16988\/revisions"}],"predecessor-version":[{"id":79660,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/16988\/revisions\/79660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/17095"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=16988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=16988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=16988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}