In this guide, we\u2019ll cover some of the free things you can do to make your membership site more professional, as well as a few suggestions that require a financial investment. Depending on how serious you are about taking your website to the next level, you should have a long to-do list by the end of this article.<\/p>\n\n\n\n

<\/span>Top-Tipps f\u00fcr ein professionelles Erscheinungsbild Ihrer Website<\/span><\/h2>\n\n\n\n
Getting people to your site in the first place can be difficult, so once they have arrived, it\u2019s highly recommended you do all you can to\u00a0 diese Besucher in zahlende Mitglieder verwandeln<\/a>.<\/p>\n\n\n\n
An unprofessional-looking website could be one reason why visitors are leaving without signing up. So if you\u2019re interested in learning how to make your site look more professional and something people are happy to invest their time and money in, here\u2019s the information you need.<\/p>\n\n\n\n

<\/span>Kaufen Sie ein Premium-WordPress-Theme<\/span><\/h3>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Sehen Sie sich dieses Video an, um mehr \u00fcber die besten WordPress-Themes f\u00fcr Mitgliederseiten zu erfahren<\/figcaption><\/figure>\n\n\n\n<p>Although it\u2019s possible to get away with a free WordPress theme for your paid membership site, unless you\u2019re on a very strict budget, paying for the right premium WordPress theme is a great investment.<\/p>\n\n\n\n<p>Kostenpflichtige Themes sehen in der Regel nicht nur besser aus als kostenlose Optionen, sie enthalten auch oft zus\u00e4tzliche Funktionen und Tools, die die Einrichtung Ihrer Website erleichtern. So haben Sie bei kostenpflichtigen Themes in der Regel mehr Kontrolle \u00fcber das Design und das Aussehen Ihrer Website. <\/p>\n\n\n\n<p>So k\u00f6nnen Sie sicherstellen, dass der Stil Ihrer Website (d. h. Schriftart und Farben) zu Ihrem Branding passt und Ihr Zielpublikum anspricht. Andere Aufgaben, wie das Hochladen Ihrer Logos und das Hinzuf\u00fcgen eines Favicons zu Ihrer Website, sind mit einem guten, kostenpflichtigen Thema in der Regel einfacher zu erledigen.<\/p>\n\n\n\n<p>Dar\u00fcber hinaus bieten einige Premium-Themes, wie die beliebten Divi und Avada, zus\u00e4tzliche Funktionen, wie <a href=\"https:\/\/memberpress.com\/go\/beaverbuilder\/main\/\" title=\"Beaver Builder Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">page-builder<\/a> Tools, mit denen Sie Ihre Website noch weiter anpassen k\u00f6nnen. Und manchmal haben Sie auch Zugang zu n\u00fctzlichen Add-ons f\u00fcr die Durchf\u00fchrung von Split-Tests, um Ihre Website f\u00fcr mehr Konversionen zu optimieren.<\/p>\n\n\n\n<p>Das Divi-Thema von Elegant Themes bietet sogar\u00a0<a href=\"https:\/\/www.elegantthemes.com\/blog\/divi-resources\/download-a-free-breathtaking-learning-management-lms-layout-pack-for-divi\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ein Layout-Paket<\/a> entwickelt f\u00fcr die F\u00f6rderung von Mitgliedschaftsseiten. Und MemberPress bietet ein Add-on namens <a href=\"https:\/\/memberpress.com\/de\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress-Kurse<\/a>mit dem Sie im Handumdrehen sch\u00f6ne Online-Kurse erstellen und verkaufen k\u00f6nnen.<\/p>\n\n\n\n<p>Mit einigen der beliebtesten Premium-WordPress-Themes, die f\u00fcr rund $60 erh\u00e4ltlich sind, ist dies ein Beispiel daf\u00fcr, dass eine kosteng\u00fcnstige Investition einen gro\u00dfen Einfluss auf Ihre Mitgliederseite haben kann. Auschecken\u00a0<a href=\"https:\/\/memberpress.com\/de\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unser Leitfaden zur Auswahl eines WordPress-Themes f\u00fcr Ihre Mitgliederseite<\/a> if you\u2019d like more advice on this topic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Invest_in_Fast_Web_Hosting\"><\/span>In schnelles Webhosting investieren<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jede Website braucht <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" title=\"WPengine Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Webhosting<\/a>, and although you can pick up cheap hosting for a few dollars each month, if you\u2019re serious about your membership site and growing your business, it\u2019s well worth investing in good web hosting.<\/p>\n\n\n\n<p>Was bedeutet gutes Webhosting? Die Geschwindigkeit einer Website hat einen gro\u00dfen Einfluss auf die Konversionsrate, da langsame Ladezeiten die Zahl der Besucher, die sich anmelden und Mitglieder werden, erheblich verringern (<a href=\"https:\/\/medium.com\/@vikigreen\/impact-of-slow-page-load-time-on-website-performance-40d5c9ce568a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">einige Studien<\/a> dass eine Verz\u00f6gerung von einer Sekunde die Konversionsrate um 7% senken kann), bedeutet gutes Hosting in diesem Zusammenhang einen Dienst, der Webseiten so schnell wie m\u00f6glich bereitstellen kann.<\/p>\n\n\n\n<p>F\u00fcr einige Betreiber von Mitgliedschafts-Websites, insbesondere f\u00fcr diejenigen, die gerade erst anfangen, k\u00f6nnte dies bedeuten, dass sie sich f\u00fcr einen preisg\u00fcnstigen Shared Host mit einem guten Ruf entscheiden, wie z. B. <a href=\"https:\/\/memberpress.com\/go\/siteground\/main\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">SiteGround<\/a>,. Wer \u00fcber ein gr\u00f6\u00dferes Budget verf\u00fcgt, sollte in erstklassiges verwaltetes WordPress-Hosting von einem Unternehmen wie <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Rapyd-Wolke <\/a>oder <a href=\"https:\/\/memberpress.com\/go\/kinsta\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Kinsta<\/a> kann sich stark auf die Ladezeiten auswirken.<\/p>\n\n\n\n<p>Wenn Sie mehr f\u00fcr ein besseres Hosting bezahlen, verringern sich oft auch die Ausfallzeiten, und Sie erhalten Zugang zu erfahreneren Support-Mitarbeitern und zus\u00e4tzlichen Funktionen wie\u00a0<a href=\"https:\/\/memberpress.com\/de\/wordpress-membership-staging-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aufstellungsorte<\/a>, automatische Backups der Website und verbesserte Sicherheit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keep_Your_Website_Optimized\"><\/span>Optimieren Sie Ihre Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1500\" height=\"633\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed.png\" alt=\"Testen der Website-Geschwindigkeit\" class=\"wp-image-16998\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed.png 1500w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-300x127.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-1024x432.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-768x324.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-403x170.png 403w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-840x354.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-1216x513.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-700x295.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-156x66.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-1080x456.png 1080w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/div>\n\n\n<p>Aufr\u00fcstung Ihrer <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" title=\"WPengine Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Web-Host<\/a> isn\u2019t the only way to\u00a0<a href=\"https:\/\/memberpress.com\/de\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\">die Geschwindigkeit Ihrer Mitglieder-Website zu verbessern<\/a> und l\u00e4sst sie professioneller aussehen. Die Installation einiger kostenloser oder kostenpflichtiger WordPress-Plugins erm\u00f6glicht Technologien wie Caching und Bildoptimierung, damit Ihre Website schneller l\u00e4dt und hoffentlich die Zahl der Mitgliederanmeldungen erh\u00f6ht.<\/p>\n\n\n\n<p>Site optimization also helps reduce the page errors that can instantly make a site look untrustworthy and unreliable. We\u2019ve compiled a collection of tools and services that can help you\u00a0<a href=\"https:\/\/memberpress.com\/de\/check-monitor-performance-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00dcberwachen Sie die Leistung Ihrer WordPress-Website<\/a> so you\u2019ll know whether this is an area you need to focus on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Display_Client_Logos_Awards_and_Badges\"><\/span>Kundenlogos, Auszeichnungen und Abzeichen anzeigen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Similar to member testimonials and reviews, publishing the logos of organizations you\u2019ve worked with or awards you\u2019ve received gives your site a more professional look. Even if it\u2019s the logos of clients you\u2019ve worked with on previous projects, as long as you make it clear what the relationship was, this information helps demonstrate your professionalism to membership site visitors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publish_Member_Testimonials_and_Reviews\"><\/span>Ver\u00f6ffentlichen Sie Testimonials und Bewertungen von Mitgliedern<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2000\" height=\"1072\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials.jpg\" alt=\"Testimonials ver\u00f6ffentlichen\" class=\"wp-image-16999\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials.jpg 2000w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-300x161.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1024x549.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-768x412.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1536x823.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-317x170.jpg 317w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-840x450.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1216x652.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1832x982.jpg 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-700x375.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-156x84.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1080x579.jpg 1080w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/div>\n\n\n<p>Die Anzeige von Zeugnissen, Bewertungen und Feedback von Mitgliedern ist ein wirksames Werbeinstrument. Offensichtlich,\u00a0<a href=\"https:\/\/searchengineland.com\/88-consumers-trust-online-reviews-much-personal-recommendations-195803\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">88% der Verbraucher<\/a>say they trust online reviews as much as personal recommendations, so it\u2019s well worth soliciting and publishing feedback from your members if you want to make your site more professional and generate more sign-ups.<\/p>\n\n\n\n<p>So once a few members have gone through your site, be sure to ask for their feedback. If it\u2019s positive, share it on your site to let visitors know your membership program is worth investing in. If you\u2019ve yet to sign up any members, consider contacting people you\u2019ve worked with in the past who can provide a few positive words about your expertise, knowledge, and character. For extra points, try publishing video testimonials as they\u00a0<a href=\"https:\/\/www.uscreen.tv\/blog\/7-reasons-video-testimonials-are-the-highest-converting-tools-of-2018\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">werden gesagt<\/a> noch wirksamer sein als textbasierte Inhalte.<\/p>\n\n\n\n<p>If you\u2019re really serious about sharing how valuable your membership program is, consider publishing case studies on your website as well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Proofread_Your_Website_Copy\"><\/span>Korrekturlesen der Texte Ihrer Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There\u2019s not a lot that looks more unprofessional than typos and other errors in your website copy. Thankfully, there are great tools out there that can help reduce the occurrence of this problem. For starters, most browsers now have built-in spellcheckers that highlight errors while you\u2019re working in the WordPress Editor. For extra vigilance, a free browser extension like\u00a0<a href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Grammarly<\/a> kann noch mehr Fehler aufdecken.<\/p>\n\n\n\n<p>If you don\u2019t write your website content in a word processor like Microsoft Word or Google Docs before uploading it, it\u2019s well worth copying and pasting your content into one of these apps to use their often superior proofreading and spell-checking tools.<\/p>\n\n\n\n<p>By using a few different tools and services to create multiple layers of protection, you\u2019ll catch most errors before they can damage your online reputation. However, if you\u2019re still having problems, our\u00a0<a href=\"https:\/\/memberpress.com\/de\/how-to-find-a-good-editor-for-your-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anleitung, wie Sie einen guten Redakteur f\u00fcr Ihre Website finden<\/a> kann Ihnen helfen, zus\u00e4tzliche Unterst\u00fctzung zu erhalten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Work_on_Your_Search_Engine_Optimization\"><\/span>Arbeiten Sie an Ihrer Suchmaschinen-Optimierung<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2040\" height=\"1431\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO.png\" alt=\"Optimierung der Suchmaschine \" class=\"wp-image-17000\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO.png 2040w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-300x210.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-1024x718.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-768x539.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-1536x1077.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-242x170.png 242w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-840x589.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-975x684.png 975w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-1468x1030.png 1468w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-700x491.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-156x109.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-1080x758.png 1080w\" sizes=\"(max-width: 2040px) 100vw, 2040px\" \/><\/figure>\n<\/div>\n\n\n<p>Die Suchmaschinenoptimierung (SEO) tr\u00e4gt nicht nur dazu bei, dass mehr potenzielle zahlende Mitglieder den Weg zu Ihrer Mitgliederseite finden, sondern die prominente Platzierung in den Suchmaschinenergebnissen verleiht Ihrer Seite auch einen Hauch von Professionalit\u00e4t.<\/p>\n\n\n\n<p>F\u00fcr potenzielle Mitglieder, die sich intensiv informieren, bevor sie sich f\u00fcr eine Mitgliedschaftsseite entscheiden, ist eine hohe Sichtbarkeit in den Suchmaschinen ein Zeichen von Glaubw\u00fcrdigkeit, Vertrauensw\u00fcrdigkeit und Professionalit\u00e4t, das den Unterschied zwischen einer Option und einer anderen ausmacht. Zum Gl\u00fcck gibt es ein paar einfache SEO-Strategien, die\u00a0<a href=\"https:\/\/memberpress.com\/de\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">helfen Ihnen bei der Optimierung Ihrer Mitgliederseite<\/a> ohne allzu gro\u00dfen Aufwand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Abschlie\u00dfende \u00dcberlegungen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wir hoffen, dass Sie nun eine Liste von Aufgaben haben, die Sie umsetzen k\u00f6nnen, um Ihre Mitgliederseite professioneller zu gestalten.<\/p>\n\n\n\n<p>Einige Optionen, wie z. B. die Aufr\u00fcstung Ihres Webhosts, erfordern eine finanzielle Investition, w\u00e4hrend andere, wie die \u00dcberpr\u00fcfung Ihrer Inhalte auf Fehler und die Ver\u00f6ffentlichung von Testimonials, kostenlos sind.<\/p>\n\n\n\n<p>Unabh\u00e4ngig von Ihrem Budget haben wir Ihnen in diesem Leitfaden, der Ihre Website auf die n\u00e4chste Stufe hebt, einige Ideen gegeben, wie Sie Ihre Mitgliederseite verbessern k\u00f6nnen, um bessere Konversionen und mehr Mitgliedschaftsanmeldungen zu erzielen.<\/p>\n\n\n\n<p><em>Was haben Sie schon erlebt, das eine Website unprofessionell aussehen lie\u00df? Bitte teilen Sie Ihre Gedanken in den Kommentaren unten mit. <\/em><\/p>\n\n\n\n<p><strong>Wenn Ihnen dieser Artikel gefallen hat, folgen Sie uns bitte auf <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Und vergessen Sie nicht, in der Box zu abonnieren.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Persuading website visitors to become members isn\u2019t always easy. However, having a professional-looking website that conveys trust and reliability goes a long way toward improving membership sign-up rates. In this guide, we\u2019ll cover some of the free things you can do to make your membership site more professional, as well as a few suggestions that 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17:24:51","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2020-12-21 16:18:29","updated":"2026-03-03 15:07:01"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">»<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">»<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Make your Membership Website Look More Professional\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"Advice","link":"https:\/\/memberpress.com\/de\/blog\/category\/advice\/"},{"label":"How to Make your Membership Website Look More Professional","link":"https:\/\/memberpress.com\/de\/blog\/make-your-membership-website-look-more-professional\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Persuading website visitors to become members isn\u2019t always easy. However, having a professional-looking website that conveys trust and reliability goes a long way toward improving membership sign-up rates.<\/p>","content":[{"type":"text","data":"Persuading website visitors to become members isn\u2019t always easy. However, having a professional-looking website that conveys trust and reliability goes a long way toward improving membership sign-up rates."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this guide, we\u2019ll cover some of the free things you can do to make your membership site more professional, as well as a few suggestions that require a financial investment. Depending on how serious you are about taking your website to the next level, you should have a long to-do list by the end of this article.<\/p>","content":[{"type":"text","data":"In this guide, we\u2019ll cover some of the free things you can do to make your membership site more professional, as well as a few suggestions that require a financial investment. Depending on how serious you are about taking your website to the next level, you should have a long to-do list by the end of this article."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Top Tips for Making Your Site Look Professional<\/h2>","content":"Top-Tipps f\u00fcr ein professionelles Erscheinungsbild Ihrer Website","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Getting people to your site in the first place can be difficult, so once they have arrived, it\u2019s highly recommended you do all you can to <a href=\"https:\/\/memberpress.com\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\" target=\"_blank\" rel=\"noreferrer noopener\">turn those visitors into paying members<\/a>.<\/p>","content":[{"type":"text","data":"Getting people to your site in the first place can be difficult, so once they have arrived, it\u2019s highly recommended you do all you can to <a href=\"https:\/\/memberpress.com\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\" target=\"_blank\" rel=\"noreferrer noopener\">turn those visitors into paying members<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>An unprofessional-looking website could be one reason why visitors are leaving without signing up. So if you\u2019re interested in learning how to make your site look more professional and something people are happy to invest their time and money in, here\u2019s the information you need.<\/p>","content":[{"type":"text","data":"An unprofessional-looking website could be one reason why visitors are leaving without signing up. So if you\u2019re interested in learning how to make your site look more professional and something people are happy to invest their time and money in, here\u2019s the information you need."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Purchase a Premium WordPress Theme<\/h3>","content":"Kaufen Sie ein Premium-WordPress-Theme","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/embed","render":"<iframe title=\"TOP 5 WORDPRESS THEMES (for Your Membership Site)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/f69n3vcGjko?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"TOP 5 WORDPRESS THEMEN (f\u00fcr Ihre Mitgliederseite)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/f69n3vcGjko?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=f69n3vcGjko","caption":"Watch this video to learn about the best WordPress themes for membership sites","url":"https:\/\/www.youtube.com\/watch?v=f69n3vcGjko"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Although it\u2019s possible to get away with a free WordPress theme for your paid membership site, unless you\u2019re on a very strict budget, paying for the right premium WordPress theme is a great investment.<\/p>","content":[{"type":"text","data":"Although it\u2019s possible to get away with a free WordPress theme for your paid membership site, unless you\u2019re on a very strict budget, paying for the right premium WordPress theme is a great investment."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Not only do paid themes tend to look better than free options, they also often include extra features and tools that facilitate setting up your website. For example, paid themes typically give you more control over the design and appearance of your website. <\/p>","content":[{"type":"text","data":"Not only do paid themes tend to look better than free options, they also often include extra features and tools that facilitate setting up your website. For example, paid themes typically give you more control over the design and appearance of your website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This allows you to ensure that the style of your site (i.e., typeface and colors) matches your branding and appeals to your target audience. Other tasks, like uploading your logos and adding a favicon to your website, are usually easier to perform with a good paid theme.<\/p>","content":[{"type":"text","data":"This allows you to ensure that the style of your site (i.e., typeface and colors) matches your branding and appeals to your target audience. Other tasks, like uploading your logos and adding a favicon to your website, are usually easier to perform with a good paid theme."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Furthermore, some premium themes, like the popular Divi and Avada, include additional features, like page-builder tools, that let you customize your website even further. And sometimes you also have access to useful add-ons for carrying out split testing to optimize your site for more conversions.<\/p>","content":[{"type":"text","data":"Furthermore, some premium themes, like the popular Divi and Avada, include additional features, like page-builder tools, that let you customize your website even further. And sometimes you also have access to useful add-ons for carrying out split testing to optimize your site for more conversions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In fact, the Divi theme from Elegant Themes has <a href=\"https:\/\/www.elegantthemes.com\/blog\/divi-resources\/download-a-free-breathtaking-learning-management-lms-layout-pack-for-divi\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a layout pack<\/a> designed for promoting membership sites. And MemberPress features an add-on called <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress Courses<\/a>, that lets you build and sell beautiful online courses in a flash.<\/p>","content":[{"type":"text","data":"In fact, the Divi theme from Elegant Themes has <a href=\"https:\/\/www.elegantthemes.com\/blog\/divi-resources\/download-a-free-breathtaking-learning-management-lms-layout-pack-for-divi\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a layout pack<\/a> designed for promoting membership sites. And MemberPress features an add-on called <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress Courses<\/a>, that lets you build and sell beautiful online courses in a flash."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With some of the most popular premium WordPress themes available for around $60, this is one example where a low-cost investment can have a big impact on your membership site. Check out <a href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">our guide to choosing a WordPress theme for your membership site<\/a> if you\u2019d like more advice on this topic.<\/p>","content":[{"type":"text","data":"With some of the most popular premium WordPress themes available for around $60, this is one example where a low-cost investment can have a big impact on your membership site. Check out <a href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">our guide to choosing a WordPress theme for your membership site<\/a> if you\u2019d like more advice on this topic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Invest in Fast Web Hosting<\/h3>","content":"In schnelles Webhosting investieren","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Every website needs web hosting, and although you can pick up cheap hosting for a few dollars each month, if you\u2019re serious about your membership site and growing your business, it\u2019s well worth investing in good web hosting.<\/p>","content":[{"type":"text","data":"Every website needs web hosting, and although you can pick up cheap hosting for a few dollars each month, if you\u2019re serious about your membership site and growing your business, it\u2019s well worth investing in good web hosting."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What does good web hosting mean? As site speed has a big impact on website conversion rates, with slow loading times reducing the number of visitors who sign up and become members by a considerable amount (<a href=\"https:\/\/medium.com\/@vikigreen\/impact-of-slow-page-load-time-on-website-performance-40d5c9ce568a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">some studies<\/a> state that a one-second delay can reduce conversion rates by 7%), good hosting in this context means a service that can serve web pages as quickly as possible.<\/p>","content":[{"type":"text","data":"What does good web hosting mean? As site speed has a big impact on website conversion rates, with slow loading times reducing the number of visitors who sign up and become members by a considerable amount (<a href=\"https:\/\/medium.com\/@vikigreen\/impact-of-slow-page-load-time-on-website-performance-40d5c9ce568a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">some studies<\/a> state that a one-second delay can reduce conversion rates by 7%), good hosting in this context means a service that can serve web pages as quickly as possible."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For some membership-site owners, especially those just starting out, this could mean choosing a budget-friendly shared host with a good reputation, such as <a href=\"https:\/\/memberpress.com\/go\/siteground\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SiteGround<\/a>,. For those with bigger budgets, investing in premium managed WordPress hosting from a company like <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Rapyd Cloud <\/a>or <a href=\"https:\/\/memberpress.com\/go\/kinsta\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Kinsta<\/a> can have a big impact on loading times.<\/p>","content":[{"type":"text","data":"For some membership-site owners, especially those just starting out, this could mean choosing a budget-friendly shared host with a good reputation, such as <a href=\"https:\/\/memberpress.com\/go\/siteground\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SiteGround<\/a>,. For those with bigger budgets, investing in premium managed WordPress hosting from a company like <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Rapyd Cloud <\/a>or <a href=\"https:\/\/memberpress.com\/go\/kinsta\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Kinsta<\/a> can have a big impact on loading times."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Often, paying more for better hosting also reduces instances of downtime while giving you access to more experienced support staff and extra features like <a href=\"https:\/\/memberpress.com\/wordpress-membership-staging-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">staging sites<\/a>, automatic website backups, and improved security.<\/p>","content":[{"type":"text","data":"Often, paying more for better hosting also reduces instances of downtime while giving you access to more experienced support staff and extra features like <a href=\"https:\/\/memberpress.com\/wordpress-membership-staging-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">staging sites<\/a>, automatic website backups, and improved security."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Keep Your Website Optimized<\/h3>","content":"Optimieren Sie Ihre Website","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed.png\" alt=\"Site Speed Testing\" class=\"wp-image-16998\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed.png","data":{"alt":"Site Speed Testing","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed.png","align":"center"},"style":{"width":1500,"height":633,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Upgrading your web host isn\u2019t the only way to <a href=\"https:\/\/memberpress.com\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\">improve the speed of your membership website<\/a> and make it look more professional. Installing a few free or paid WordPress plugins allows technologies like caching and image optimization to help your site load faster and hopefully increases membership sign-ups.<\/p>","content":[{"type":"text","data":"Upgrading your web host isn\u2019t the only way to <a href=\"https:\/\/memberpress.com\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\">improve the speed of your membership website<\/a> and make it look more professional. Installing a few free or paid WordPress plugins allows technologies like caching and image optimization to help your site load faster and hopefully increases membership sign-ups."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Site optimization also helps reduce the page errors that can instantly make a site look untrustworthy and unreliable. We\u2019ve compiled a collection of tools and services that can help you <a href=\"https:\/\/memberpress.com\/check-monitor-performance-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">monitor the performance of your WordPress website<\/a> so you\u2019ll know whether this is an area you need to focus on.<\/p>","content":[{"type":"text","data":"Site optimization also helps reduce the page errors that can instantly make a site look untrustworthy and unreliable. We\u2019ve compiled a collection of tools and services that can help you <a href=\"https:\/\/memberpress.com\/check-monitor-performance-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">monitor the performance of your WordPress website<\/a> so you\u2019ll know whether this is an area you need to focus on."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Display Client Logos, Awards, and Badges<\/h3>","content":"Kundenlogos, Auszeichnungen und Abzeichen anzeigen","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Similar to member testimonials and reviews, publishing the logos of organizations you\u2019ve worked with or awards you\u2019ve received gives your site a more professional look. Even if it\u2019s the logos of clients you\u2019ve worked with on previous projects, as long as you make it clear what the relationship was, this information helps demonstrate your professionalism to membership site visitors.<\/p>","content":[{"type":"text","data":"Similar to member testimonials and reviews, publishing the logos of organizations you\u2019ve worked with or awards you\u2019ve received gives your site a more professional look. Even if it\u2019s the logos of clients you\u2019ve worked with on previous projects, as long as you make it clear what the relationship was, this information helps demonstrate your professionalism to membership site visitors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Publish Member Testimonials and Reviews<\/h3>","content":"Ver\u00f6ffentlichen Sie Testimonials und Bewertungen von Mitgliedern","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials.jpg\" alt=\"Publish Testimonials\" class=\"wp-image-16999\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials.jpg","data":{"alt":"Publish Testimonials","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials.jpg","align":"center"},"style":{"width":2000,"height":1072,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Displaying testimonials, reviews, and feedback from members is an effective promotional tool. Apparently, <a href=\"https:\/\/searchengineland.com\/88-consumers-trust-online-reviews-much-personal-recommendations-195803\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">88% of consumers<\/a>say they trust online reviews as much as personal recommendations, so it\u2019s well worth soliciting and publishing feedback from your members if you want to make your site more professional and generate more sign-ups.<\/p>","content":[{"type":"text","data":"Displaying testimonials, reviews, and feedback from members is an effective promotional tool. Apparently, <a href=\"https:\/\/searchengineland.com\/88-consumers-trust-online-reviews-much-personal-recommendations-195803\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">88% of consumers<\/a>say they trust online reviews as much as personal recommendations, so it\u2019s well worth soliciting and publishing feedback from your members if you want to make your site more professional and generate more sign-ups."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So once a few members have gone through your site, be sure to ask for their feedback. If it\u2019s positive, share it on your site to let visitors know your membership program is worth investing in. If you\u2019ve yet to sign up any members, consider contacting people you\u2019ve worked with in the past who can provide a few positive words about your expertise, knowledge, and character. For extra points, try publishing video testimonials as they <a href=\"https:\/\/www.uscreen.tv\/blog\/7-reasons-video-testimonials-are-the-highest-converting-tools-of-2018\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">are said<\/a> to be even more effective than text-based content.<\/p>","content":[{"type":"text","data":"So once a few members have gone through your site, be sure to ask for their feedback. If it\u2019s positive, share it on your site to let visitors know your membership program is worth investing in. If you\u2019ve yet to sign up any members, consider contacting people you\u2019ve worked with in the past who can provide a few positive words about your expertise, knowledge, and character. For extra points, try publishing video testimonials as they <a href=\"https:\/\/www.uscreen.tv\/blog\/7-reasons-video-testimonials-are-the-highest-converting-tools-of-2018\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">are said<\/a> to be even more effective than text-based content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you\u2019re really serious about sharing how valuable your membership program is, consider publishing case studies on your website as well.<\/p>","content":[{"type":"text","data":"If you\u2019re really serious about sharing how valuable your membership program is, consider publishing case studies on your website as well."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Proofread Your Website Copy<\/h3>","content":"Korrekturlesen der Texte Ihrer Website","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>There\u2019s not a lot that looks more unprofessional than typos and other errors in your website copy. Thankfully, there are great tools out there that can help reduce the occurrence of this problem. For starters, most browsers now have built-in spellcheckers that highlight errors while you\u2019re working in the WordPress Editor. For extra vigilance, a free browser extension like <a href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Grammarly<\/a> can catch even more errors.<\/p>","content":[{"type":"text","data":"There\u2019s not a lot that looks more unprofessional than typos and other errors in your website copy. Thankfully, there are great tools out there that can help reduce the occurrence of this problem. For starters, most browsers now have built-in spellcheckers that highlight errors while you\u2019re working in the WordPress Editor. For extra vigilance, a free browser extension like <a href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Grammarly<\/a> can catch even more errors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you don\u2019t write your website content in a word processor like Microsoft Word or Google Docs before uploading it, it's well worth copying and pasting your content into one of these apps to use their often superior proofreading and spell-checking tools.<\/p>","content":[{"type":"text","data":"If you don\u2019t write your website content in a word processor like Microsoft Word or Google Docs before uploading it, it's well worth copying and pasting your content into one of these apps to use their often superior proofreading and spell-checking tools."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>By using a few different tools and services to create multiple layers of protection, you\u2019ll catch most errors before they can damage your online reputation. However, if you\u2019re still having problems, our <a href=\"https:\/\/memberpress.com\/how-to-find-a-good-editor-for-your-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">guide on how to find a good editor for your website<\/a> can help you get some extra assistance.<\/p>","content":[{"type":"text","data":"By using a few different tools and services to create multiple layers of protection, you\u2019ll catch most errors before they can damage your online reputation. However, if you\u2019re still having problems, our <a href=\"https:\/\/memberpress.com\/how-to-find-a-good-editor-for-your-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">guide on how to find a good editor for your website<\/a> can help you get some extra assistance."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Work on Your Search Engine Optimization<\/h3>","content":"Arbeiten Sie an Ihrer Suchmaschinen-Optimierung","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO.png\" alt=\"Search Engine Optimization \" class=\"wp-image-17000\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO.png","data":{"alt":"Search Engine Optimization ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO.png","align":"center"},"style":{"width":2040,"height":1431,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Search engine optimization (SEO) not only helps more potential paying members find their way to your membership site, but prominence in search-engine results gives your site an air of professionalism.<\/p>","content":[{"type":"text","data":"Search engine optimization (SEO) not only helps more potential paying members find their way to your membership site, but prominence in search-engine results gives your site an air of professionalism."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For those potential members doing a lot of research before deciding which membership site to sign up with, high visibility in the search engines is seen as a sign of credibility, trustworthiness, and professionalism that makes the difference between choosing one option over another. Thankfully, there are a few simple SEO strategies that can <a href=\"https:\/\/memberpress.com\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">help you optimize your membership site<\/a> without too much effort.<\/p>","content":[{"type":"text","data":"For those potential members doing a lot of research before deciding which membership site to sign up with, high visibility in the search engines is seen as a sign of credibility, trustworthiness, and professionalism that makes the difference between choosing one option over another. Thankfully, there are a few simple SEO strategies that can <a href=\"https:\/\/memberpress.com\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">help you optimize your membership site<\/a> without too much effort."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>","content":"Abschlie\u00dfende \u00dcberlegungen","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Hopefully, you now have a list of tasks you can implement to make your membership site look more professional.<\/p>","content":[{"type":"text","data":"Hopefully, you now have a list of tasks you can implement to make your membership site look more professional."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Some options, such as upgrading your web host, will require a financial investment, while others, including checking your content for errors and publishing testimonials, are free to implement.<\/p>","content":[{"type":"text","data":"Some options, such as upgrading your web host, will require a financial investment, while others, including checking your content for errors and publishing testimonials, are free to implement."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But whatever your budget, this guide to taking your website to the next level has given you some ideas on how you can improve your membership site for better conversions and more membership sign-ups.<\/p>","content":[{"type":"text","data":"But whatever your budget, this guide to taking your website to the next level has given you some ideas on how you can improve your membership site for better conversions and more membership sign-ups."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>What have you experienced that has made a website look unprofessional? Please share your thoughts in the comments below. <\/em><\/p>","content":[{"type":"text","data":"<em>What have you experienced that has made a website look unprofessional? Please share your thoughts in the comments below. <\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box.<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/16996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/2122"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=16996"}],"version-history":[{"count":2,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/16996\/revisions"}],"predecessor-version":[{"id":75076,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/16996\/revisions\/75076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/17041"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=16996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=16996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=16996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}