{"id":17005,"date":"2018-10-18T06:00:47","date_gmt":"2018-10-18T12:00:47","guid":{"rendered":"https:\/\/memberpress.com\/?p=17005"},"modified":"2018-10-17T16:01:38","modified_gmt":"2018-10-17T22:01:38","slug":"optimize-split-testing","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/optimize-split-testing\/","title":{"rendered":"How to Optimize Your Membership Site with Split Testing for More Sign-Ups"},"content":{"rendered":"<p>One way to turn more of your website visitors into paying members is to try experimenting with your site and its content. Maybe visitors will respond better to a different tone of voice on your sales page, or perhaps your button text and calls-to-action aren\u2019t enticing enough.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69b418204f735\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69b418204f735\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/optimize-split-testing\/#What_is_Split_Testing\" >What is Split Testing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/optimize-split-testing\/#Why_Bother_Split_Testing_Your_Membership_Site\" >Why Bother Split Testing Your Membership Site?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/optimize-split-testing\/#WordPress_Membership_Website_AB_Testing_Tools\" >WordPress Membership Website A\/B Testing Tools<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/optimize-split-testing\/#Google_Analytics_Content_Experiments\" >Google Analytics Content Experiments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/optimize-split-testing\/#Nelio_AB_Testing\" >Nelio AB Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/optimize-split-testing\/#Thrive_Optimize\" >Thrive Optimize<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/optimize-split-testing\/#Divi_Leads\" >Divi Leads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/de\/blog\/optimize-split-testing\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>No matter how effective your website is at generating new members, there\u2019s always room for improvement. In this article, we introduce you to a few of the powerful tools you can use to optimize your membership website and improve your conversion rates. By using these split testing tools to build the most effective website possible, you increase your membership site's chances of success.<\/p>\n<p>But before we get to the tools, let\u2019s quickly cover what split testing is, so we\u2019re all on the same page.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Split_Testing\"><\/span>What is Split Testing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-17006\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads.jpg\" alt=\"What is Split Testing\" width=\"2040\" height=\"1149\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads.jpg 2040w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-1024x577.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-768x433.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-1536x865.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-840x473.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-1214x684.jpg 1214w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-1829x1030.jpg 1829w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-1080x608.jpg 1080w\" sizes=\"(max-width: 2040px) 100vw, 2040px\" \/><\/p>\n<p>Split testing, aka <a href=\"https:\/\/en.wikipedia.org\/wiki\/A\/B_testing\">A\/B testing<\/a>, allows you to display two or more versions of your website to visitors to find out which variation delivers the best results.<\/p>\n<p>One example is creating two versions of a Call-to-Action button. One version may have a green button while the other is red. Each version is displayed 50 percent of the time for a set interval, and the number of times the button is clicked is tracked.<\/p>\n<p>Over time, you\u2019ll know which button was clicked most, making that the best choice for your website. If the green button delivered the most clicks, you could stop there and permanently change the color to green. Or you could alternatively create another split test comparing green and yellow to further optimize your button.<\/p>\n<p>Although it depends on which split testing tool you choose, you can use this type of test to optimize almost every aspect of your website, including website copy, page layout, color scheme, and overall site design. There\u2019s no limit to what you can test in your quest for the highest conversion rates. You can even experiment with different pricing options on your sign-up pages to see what works best with your audience and membership site.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Bother_Split_Testing_Your_Membership_Site\"><\/span>Why Bother Split Testing Your Membership Site?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A quick Google search reveals some conversion rate optimization best practices, including which colors or button texts deliver the highest conversion rates. However, as every website and its audience is different, sometimes the best advice\u00a0or conventional wisdom doesn't always work.<\/p>\n<p>That\u2019s why it\u2019s always a good idea to run your own experiments to optimize your membership website and gather your own data. Thankfully, with the tools we\u2019re about to cover in this guide to optimizing your membership site, A\/B testing has never been easier.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"WordPress_Membership_Website_AB_Testing_Tools\"><\/span>WordPress Membership Website A\/B Testing Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So now that you know what split testing is and why you should be doing it, let\u2019s look at some of the best free and paid tools for WordPress users who want to optimize their website and its content for better goal conversion rates.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Analytics_Content_Experiments\"><\/span>Google Analytics Content Experiments<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-17007\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google.png\" alt=\"Google Split Testing\" width=\"1972\" height=\"1394\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google.png 1972w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-300x212.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-1024x724.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-768x543.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-1536x1086.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-240x170.png 240w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-840x594.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-968x684.png 968w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-1457x1030.png 1457w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-700x495.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-156x110.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-1080x763.png 1080w\" sizes=\"(max-width: 1972px) 100vw, 1972px\" \/><\/p>\n<p>Google offers some\u00a0<a href=\"https:\/\/memberpress.com\/how-to-use-google-analytics-to-optimize-your-membership-site\/\">powerful free tools<\/a> to help you improve your website, including the Content Experiments feature of Google Analytics. Although maybe not as intuitive or immediately usable as some of the paid options in this guide, this service lets you perform multiple split tests on your website.<\/p>\n<p>However, because this tool works on all types of websites, it also lacks some of the WordPress-friendliness of other tools built specifically for the world\u2019s leading content management system and website builder. There are some\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/simple-google-content-experiments\/\">free plugins<\/a> available, though, to help you integrate Google Analytics Content Experiments with your WordPress website.<\/p>\n<p>If you don\u2019t have a budget to spend on a purpose-built WordPress A\/B testing tool, and you don\u2019t mind rolling your sleeves up and learning a new system, Google Analytics Content Experiments could be for you.<\/p>\n<p><a href=\"https:\/\/support.google.com\/analytics\/answer\/1745147?hl=en&ref_topic=1745207&visit_id=636752162378914516-1036815729&rd=1\" target=\"_blank\" rel=\"noopener\">Find out more about Google Analytics Content Experiments<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Nelio_AB_Testing\"><\/span>Nelio AB Testing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-17008\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio.jpg\" alt=\"Nelio Split Testing \" width=\"2040\" height=\"1233\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio.jpg 2040w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-300x181.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-1024x619.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-768x464.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-1536x928.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-281x170.jpg 281w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-840x508.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-1132x684.jpg 1132w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-1704x1030.jpg 1704w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-700x423.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-156x94.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-1080x653.jpg 1080w\" sizes=\"(max-width: 2040px) 100vw, 2040px\" \/><\/p>\n<p>Although this is a paid WordPress split testing tool, there is a free trial you can use to see if this plugin can help you optimize your membership site.<\/p>\n<p>If you do decide to go with <a href=\"https:\/\/memberpress.com\/go\/nelio\/pricing\" title=\"Nelio Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Nelio<\/a> AB Testing, you\u2019ll be able to set up multiple split testing experiments from inside your WordPress dashboard without having to learn another system or interface in order to start improving the conversion rates of your membership site.<\/p>\n<p>One of the main reasons to consider Nelio AB Testing is its ability to test almost everything on your WordPress website. Posts and page content can be tested, including titles, featured images, excerpts, and more. You can also test the performance of your widgets and menus to find out which variations deliver the best results. If you\u2019re thinking of changing your WordPress theme or customizing the appearance of your current choice, this WordPress split testing plugin can help you make the right decision based on how visitors respond.<\/p>\n<p><a href=\"https:\/\/wordpress.org\/plugins\/nelio-ab-testing\/\" target=\"_blank\" rel=\"noopener\">Find out more about Nelio AB Testing<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Thrive_Optimize\"><\/span>Thrive Optimize<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-17009\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize.png\" alt=\"Thrive Optimize Plugin\" width=\"1920\" height=\"1186\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize.png 1920w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-300x185.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-1024x633.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-768x474.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-1536x949.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-275x170.png 275w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-840x519.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-1107x684.png 1107w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-1667x1030.png 1667w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-700x432.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-156x96.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-1080x667.png 1080w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>Thrive Optimize is a premium WordPress plugin available on its own or as part of the Thrive Themes membership package, so if you\u2019re also in the market for a new theme for your membership site, this is a good value.<\/p>\n<p>Designed to keep things as simple as possible, Thrive Optimize is a good option for anyone who likes the sound of split testing but isn\u2019t sure they have the time or ability to get the most out of it. Instead of giving you lots of ways of testing, Thrive Optimize simply lets you create a variation of one of your pages, which you then modify using the visual interface, before choosing a conversion goal and starting the test.<\/p>\n<p>The goals you can optimize your site for are slightly limited too, at least compared to the most feature-rich tools in this category. But again, this helps keeps things simple, making split testing more accessible. Although creating tests is very straightforward with Thrive Optimize, there\u2019s some powerful code running in the background. For example, this plugin has the ability to automatically declare a winner and stop showing the poorly performing page variation as soon as enough data is collected.<\/p>\n<p>If you\u2019re looking for an easy-to-use split testing tool with a set-and-forget approach to running experiments, consider Thrive Optimize.<\/p>\n<p><a href=\"https:\/\/thrivethemes.com\/optimize\/\" target=\"_blank\" rel=\"noopener\">Find out more about Thrive Optimize<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Divi_Leads\"><\/span>Divi Leads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-17010\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph.png\" alt=\"Divi Leads Graph\" width=\"1500\" height=\"1058\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph.png 1500w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-300x212.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-1024x722.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-768x542.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-241x170.png 241w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-840x592.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-970x684.png 970w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-1460x1030.png 1460w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-700x494.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-156x110.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-1080x762.png 1080w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p><a href=\"https:\/\/memberpress.com\/go\/elegantthemes\" title=\"elegant themes or divi\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Divi<\/a> is a hugely popular WordPress theme from Elegant Themes. Designed for creating almost any type of website, including membership sites, Divi is well worth considering if you\u2019re starting a new website or thinking of changing themes.<\/p>\n<p>And if you do decide Divi is the best theme for your membership site, in addition to all the prebuilt website designs and its drag-and-drop page builder, you also get access to a powerful split testing tool.<\/p>\n<p>Unlike Thrive Optimize, Divi Leads gives you more control over what you can test on your website. The tradeoff is that this extra freedom makes it slightly more complicated to get started. As you can test almost anything and run multiple experiments on your site at once, you should definitely be able to find a way to improve your membership site conversion rates with this tool, providing you\u2019re prepared to put in a bit of work to come to grips with it.<\/p>\n<p><a href=\"https:\/\/www.elegantthemes.com\/gallery\/divi\/divi-leads\/\" target=\"_blank\" rel=\"noopener\">Find out more about Divi Leads<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Thanks to these free and paid tools, optimizing your membership site with split testing has never been easier.<\/p>\n<p>Some tools, like Thrive Optimize, make increasing your membership-site sign-up rates more straightforward. But regardless of how much time or money you want to invest in optimizing your website, there\u2019s sure to be a tool to help you start using split testing to find out which button text, page layout, colors, or even WordPress theme best resonates with your audience.<\/p>\n<p>Instead of relying on guesswork or outdated or irrelevant advice, why not find out exactly what works with your website and audience by embracing split testing?<\/p>\n<p><em>Which tool will you use to optimize your membership site? Please let us know in the comments below. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One way to turn more of your website visitors into paying members is to try experimenting with your site and its content. Maybe visitors will respond better to a different tone of voice on your sales page, or perhaps your button text and calls-to-action aren\u2019t enticing enough. No matter how effective your website is at [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":17011,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134],"tags":[318,202,128],"class_list":{"0":"post-17005","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to-2","8":"tag-conversion-rates","9":"tag-optimization","10":"tag-price-testing","11":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Find out how to optimize your membership site with split testing to increase sign-ups and other goal conversion rates.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Joe Fylan\"\/>\n\t<meta name=\"keywords\" content=\"optimize,goal conversions,tools,,conversion rates,optimization,price testing\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/de\/blog\/optimize-split-testing\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"de_DE\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Optimize Your Membership Site with Split Testing\" \/>\n\t\t<meta property=\"og:description\" content=\"Find out how to optimize your membership site with split testing to increase sign-ups and other goal conversion rates.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/de\/blog\/optimize-split-testing\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-FT.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-FT.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2018-10-18T12:00:47+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2018-10-17T22:01:38+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Optimize Your Membership Site with Split Testing\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Find out how to optimize your membership site with split testing to increase sign-ups and other goal conversion rates.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-FT.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/optimize-split-testing\\\/#blogposting\",\"name\":\"How to Optimize Your Membership Site with Split Testing\",\"headline\":\"How to Optimize Your Membership Site with Split Testing for More Sign-Ups\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/jfylan\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/Split-Testing-Tools-FT.jpg\",\"width\":1100,\"height\":788,\"caption\":\"Split Testing Tools FT\"},\"datePublished\":\"2018-10-18T06:00:47-04:00\",\"dateModified\":\"2018-10-17T16:01:38-04:00\",\"inLanguage\":\"de-DE\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/optimize-split-testing\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/optimize-split-testing\\\/#webpage\"},\"articleSection\":\"How To, conversion rates, optimization, price testing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/optimize-split-testing\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/de\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/how-to-2\\\/#listItem\",\"name\":\"How To\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/how-to-2\\\/#listItem\",\"position\":2,\"name\":\"How To\",\"item\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/how-to-2\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/optimize-split-testing\\\/#listItem\",\"name\":\"How to Optimize Your Membership Site with Split Testing for More Sign-Ups\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/optimize-split-testing\\\/#listItem\",\"position\":3,\"name\":\"How to Optimize Your Membership Site with Split Testing for More Sign-Ups\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/how-to-2\\\/#listItem\",\"name\":\"How To\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/optimize-split-testing\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/optimize-split-testing\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/jfylan\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/jfylan\\\/\",\"name\":\"Joe Fylan\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/8efbb5b67aecb906b5f72f49bd070141.jpg?ver=1773328836\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/optimize-split-testing\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/optimize-split-testing\\\/\",\"name\":\"How to Optimize Your Membership Site with Split Testing\",\"description\":\"Find out how to optimize your membership site with split testing to increase sign-ups and other goal conversion rates.\",\"inLanguage\":\"de-DE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/optimize-split-testing\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/jfylan\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/jfylan\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/Split-Testing-Tools-FT.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/optimize-split-testing\\\/#mainImage\",\"width\":1100,\"height\":788,\"caption\":\"Split Testing Tools FT\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/optimize-split-testing\\\/#mainImage\"},\"datePublished\":\"2018-10-18T06:00:47-04:00\",\"dateModified\":\"2018-10-17T16:01:38-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"de-DE\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Optimize Your Membership Site with Split Testing<\/title>\n\n","aioseo_head_json":{"title":"How to Optimize Your Membership Site with Split Testing","description":"Find out how to optimize your membership site with split testing to increase sign-ups and other goal conversion rates.","canonical_url":"https:\/\/memberpress.com\/de\/blog\/optimize-split-testing\/","robots":"max-image-preview:large","keywords":"optimize,goal conversions,tools,,conversion rates,optimization,price testing","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/de\/blog\/optimize-split-testing\/#blogposting","name":"How to Optimize Your Membership Site with Split Testing","headline":"How to Optimize Your Membership Site with Split Testing for More Sign-Ups","author":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/jfylan\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/de\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-FT.jpg","width":1100,"height":788,"caption":"Split Testing Tools FT"},"datePublished":"2018-10-18T06:00:47-04:00","dateModified":"2018-10-17T16:01:38-04:00","inLanguage":"de-DE","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/de\/blog\/optimize-split-testing\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/de\/blog\/optimize-split-testing\/#webpage"},"articleSection":"How To, conversion rates, optimization, price testing"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/de\/blog\/optimize-split-testing\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/de","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/how-to-2\/#listItem","name":"How To"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/how-to-2\/#listItem","position":2,"name":"How To","item":"https:\/\/memberpress.com\/de\/blog\/category\/how-to-2\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/optimize-split-testing\/#listItem","name":"How to Optimize Your Membership Site with Split Testing for More Sign-Ups"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/optimize-split-testing\/#listItem","position":3,"name":"How to Optimize Your Membership Site with Split Testing for More Sign-Ups","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/how-to-2\/#listItem","name":"How To"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/de\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/de\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/de\/blog\/optimize-split-testing\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/de\/blog\/optimize-split-testing\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/de\/blog\/author\/jfylan\/#author","url":"https:\/\/memberpress.com\/de\/blog\/author\/jfylan\/","name":"Joe Fylan","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/8efbb5b67aecb906b5f72f49bd070141.jpg?ver=1773328836"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/de\/blog\/optimize-split-testing\/#webpage","url":"https:\/\/memberpress.com\/de\/blog\/optimize-split-testing\/","name":"How to Optimize Your Membership Site with Split Testing","description":"Find out how to optimize your membership site with split testing to increase sign-ups and other goal conversion rates.","inLanguage":"de-DE","isPartOf":{"@id":"https:\/\/memberpress.com\/de\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/de\/blog\/optimize-split-testing\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/jfylan\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/jfylan\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-FT.jpg","@id":"https:\/\/memberpress.com\/de\/blog\/optimize-split-testing\/#mainImage","width":1100,"height":788,"caption":"Split Testing Tools FT"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/de\/blog\/optimize-split-testing\/#mainImage"},"datePublished":"2018-10-18T06:00:47-04:00","dateModified":"2018-10-17T16:01:38-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/de\/#website","url":"https:\/\/memberpress.com\/de\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"de-DE","publisher":{"@id":"https:\/\/memberpress.com\/de\/#organization"}}]},"og:locale":"de_DE","og:site_name":"MemberPress","og:type":"article","og:title":"How to Optimize Your Membership Site with Split Testing","og:description":"Find out how to optimize your membership site with split testing to increase sign-ups and other goal conversion rates.","og:url":"https:\/\/memberpress.com\/de\/blog\/optimize-split-testing\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-FT.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-FT.jpg","og:image:width":1100,"og:image:height":788,"article:published_time":"2018-10-18T12:00:47+00:00","article:modified_time":"2018-10-17T22:01:38+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How to Optimize Your Membership Site with Split Testing","twitter:description":"Find out how to optimize your membership site with split testing to increase sign-ups and other goal conversion rates.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-FT.jpg"},"aioseo_meta_data":{"post_id":"17005","title":"How to Optimize Your Membership Site with Split Testing","description":"Find out how to optimize your membership site with split testing to increase sign-ups and other goal conversion rates.","keywords":[{"label":"optimize","value":"optimize"},{"label":"goal conversions","value":"goal conversions"},{"label":"tools,","value":"tools,"}],"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 17:24:50","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:29","updated":"2026-03-03 15:07:01"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/how-to-2\/\" title=\"How To\">How To<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Optimize Your Membership Site with Split Testing for More Sign-Ups\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"How To","link":"https:\/\/memberpress.com\/de\/blog\/category\/how-to-2\/"},{"label":"How to Optimize Your Membership Site with Split Testing for More Sign-Ups","link":"https:\/\/memberpress.com\/de\/blog\/optimize-split-testing\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/17005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/2122"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=17005"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/17005\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/17011"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=17005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=17005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=17005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}