{"id":17112,"date":"2018-11-21T06:00:04","date_gmt":"2018-11-21T13:00:04","guid":{"rendered":"https:\/\/memberpress.com\/?p=17112"},"modified":"2022-10-31T11:05:23","modified_gmt":"2022-10-31T17:05:23","slug":"how-to-customize-your-facebook-ad-audience-in-5-easy-steps","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/","title":{"rendered":"Wie Sie Ihr Facebook-Publikum anpassen (in 5 einfachen Schritten)"},"content":{"rendered":"<p><a href=\"https:\/\/memberpress.com\/de\/facebook-101-part-2-of-2-advertising-on-facebook\/\" target=\"_blank\" rel=\"noopener\">Facebook-Anzeigen<\/a> kann eine hervorragende M\u00f6glichkeit sein, mit einem begrenzten Budget Fans zu erreichen und neue Kunden zu gewinnen. Es reicht jedoch nicht aus, einfach eine starke Werbung zu entwerfen. Auch eine gut geschriebene Kampagne <a href=\"https:\/\/memberpress.com\/de\/why-your-membership-marketing-will-fail\/\" target=\"_blank\" rel=\"noopener\">kann scheitern<\/a> wenn man sich nicht an die richtigen Leute wendet.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6aa1888bd613b\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aa1888bd613b\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#The_Importance_of_Targeting_Your_Facebook_Ads\" >Die Bedeutung der Ausrichtung Ihrer Facebook-Werbeanzeigen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#How_to_Customize_Your_Facebook_Ad_Audience_In_5_Easy_Steps\" >Wie Sie Ihr Facebook-Publikum anpassen (in 5 einfachen Schritten)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_1_Define_Your_Target_Audience\" >Schritt 1 Definieren Sie Ihr Zielpublikum<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_2_Create_an_Ad_in_Facebook\" >Schritt 2 Erstellen einer Anzeige in Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_3_Customize_Your_Ads_Audience\" >Schritt 3 Anpassen der Zielgruppe f\u00fcr Ihre Anzeige<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_4_Create_a_Custom_or_Lookalike_Audience_Optional\" >Schritt 4 Erstellen einer benutzerdefinierten oder \u00e4hnlichen Zielgruppe (optional)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_5_Place_Your_Ad\" >Schritt 5 Schalten Sie Ihre Anzeige<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>To avoid that problem, you\u2019ll need to learn how to identify your ideal market. Facebook ads enable you to speak to very specific groups, such as people who have visited your website, or anyone who has purchased a product from you in the past. You can even track your campaigns to see how well they\u2019re doing, and use that information to better target your next ad.<\/p>\n<p>In this post, we\u2019ll go in-depth about how to define and customize your target audience on Facebook. Let\u2019s get to work!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Importance_of_Targeting_Your_Facebook_Ads\"><\/span>Die Bedeutung der Ausrichtung Ihrer Facebook-Werbeanzeigen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook bedient eine breite Demografie, mit <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/11\/07\/facebook-statistics\" target=\"_blank\" rel=\"noopener\">\u00fcber die H\u00e4lfte<\/a> der Amerikaner nutzen die Plattform mehrmals am Tag. Dies bedeutet, dass das Targeting von Anzeigen <a href=\"https:\/\/blog.hootsuite.com\/ad-targeting-guide-right-audience\/\" target=\"_blank\" rel=\"noopener\">\u00e4u\u00dferst wichtig<\/a> wenn Sie von den richtigen Leuten wahrgenommen werden wollen. Durch Targeting werden Ihre Anzeigen nur Personen angezeigt, die bestimmte Kriterien Ihrer Wahl erf\u00fcllen, z. B. bestimmte Verhaltensweisen oder demografische Merkmale.<\/p>\n<p>Sie fragen sich vielleicht, warum es besser ist, Anzeigen auf der Grundlage dieser Merkmale zu schalten, anstatt ein weites Netz auszuwerfen. Die Antwort ist, dass zielgerichtete Anzeigen nahe an <a href=\"https:\/\/www.cmo.com\/features\/articles\/2014\/7\/15\/mind_blowing_stats_ad_targeting.html\" target=\"_blank\" rel=\"noopener\">doppelt so effektiv<\/a> as non-targeted ads, because there\u2019s a much higher chance that the people who see them will be interested enough to take the next step. Therefore, you can make the most of a limited budget by only displaying ads to individuals you know may be interested in your offerings.<\/p>\n<p>This technique also enables you to create more effective advertisements. If you want to write an ad that speaks specifically to potential customers, you can avoid showing it to people who have interacted with your site or Facebook page before, to ensure that you\u2019re reaching a new crowd. On the other hand, you can write an ad that assumes familiarity with your business, for those who have already \u2018liked\u2019 your Facebook page.<\/p>\n<p>Gl\u00fccklicherweise hat Facebook viele <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/06\/27\/facebook-ad-targeting-options-infographic\" target=\"_blank\" rel=\"noopener\">\u00fcberzeugende Optionen<\/a> for targeting your ads. Let\u2019s talk about how to take advantage of those built-in tools.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Customize_Your_Facebook_Ad_Audience_In_5_Easy_Steps\"><\/span>Wie Sie Ihr Facebook-Publikum anpassen (in 5 einfachen Schritten)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As we\u2019ve mentioned, it\u2019s surprisingly easy to create a customized audience for your Facebook ads. Over the following five steps, we\u2019ll show you how to get started with the platform\u2019s audience customizer tool.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Define_Your_Target_Audience\"><\/span>Schritt 1: Definieren Sie Ihr Zielpublikum<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before you can tell Facebook about your audience, you\u2019ll need to know who that audience includes. In other words, you\u2019ll need to\u00a0<a href=\"https:\/\/www.inc.com\/guides\/2010\/06\/defining-your-target-market.html\" target=\"_blank\" rel=\"noopener\">Ihre demografische Zielgruppe zu definieren<\/a>. Eine M\u00f6glichkeit besteht darin, sich Ihren derzeitigen Leser- oder Kundenstamm anzusehen. Das hilft Ihnen dabei,\u00a0<a href=\"https:\/\/www.facebook.com\/business\/a\/page\/page-insights\" target=\"_blank\" rel=\"noopener\">Facebook Seiteneinblicke<\/a> kann Ihnen einen Einblick geben, welche Arten von Nutzern am meisten mit Ihrer Seite interagieren.<\/p>\n<p>Um von Ihrer Facebook-Seite aus auf dieses Tool zuzugreifen, klicken Sie auf die Schaltfl\u00e4che <em>Einblicke<\/em> tab. This will show you an overview of your page\u2019s metrics:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17115 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM.png\" alt=\"Metriken der Facebook-Seite.\" width=\"1013\" height=\"492\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM.png 1013w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-300x146.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-768x373.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-350x170.png 350w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-840x408.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-700x340.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-156x76.png 156w\" sizes=\"(max-width: 1013px) 100vw, 1013px\" \/><\/p>\n<p>Klicken Sie dann auf <em>Menschen<\/em> in der linken Seitenleiste, um eine Aufschl\u00fcsselung der Follower Ihrer Seite nach demografischen Merkmalen zu erhalten:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17114 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM.png\" alt=\"Demografische Daten des Publikums auf Facebook.\" width=\"845\" height=\"533\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM.png 845w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-300x189.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-768x484.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-270x170.png 270w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-840x530.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-700x442.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-156x98.png 156w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/p>\n<p>Sie k\u00f6nnen auf jede der vier Registerkarten klicken, um eine andere demografische Aufschl\u00fcsselung zu sehen. Diese Informationen zeigen Ihnen die Merkmale Ihrer Nutzerbasis - wie das h\u00e4ufigste Geschlecht, die Altersgruppe, den Standort usw.<\/p>\n<p>If you\u2019re just starting out, and don\u2019t have much data to work with yet, you may want to instead begin by brainstorming who you would like to be in your ideal audience. For example, if you run <a href=\"https:\/\/memberpress.com\/de\/\" target=\"_blank\" rel=\"noopener\">eine Website mit Mitgliedschaft<\/a> Wenn Sie sich f\u00fcr Erziehungsberatung interessieren, sollten Sie M\u00e4nner und Frauen im Alter von 25 bis 45 Jahren ansprechen.<\/p>\n<p>Wenn Sie noch keine klare Vorstellung davon haben, wer an Ihren Produkten oder Dienstleistungen interessiert sein k\u00f6nnte, k\u00f6nnen Sie <a href=\"https:\/\/marketingland.com\/research-audience-90118\" target=\"_blank\" rel=\"noopener\">Publikumsforschung betreiben<\/a> um den Ball ins Rollen zu bringen. Es kann Ihnen auch helfen, eine detaillierte\u00a0<a href=\"https:\/\/blog.bufferapp.com\/marketing-personas-beginners-guide\" target=\"_blank\" rel=\"noopener\">Zielgruppen-Persona<\/a>. Damit haben Sie eine Grundlage f\u00fcr die Erstellung Ihrer ersten Anzeige. Anschlie\u00dfend k\u00f6nnen Sie mithilfe von Page Insights feststellen, wer sich tats\u00e4chlich mit dieser Anzeige besch\u00e4ftigt. Von dort aus k\u00f6nnen Sie Ihr Zielpublikum im Laufe der Zeit eingrenzen und definieren.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Create_an_Ad_in_Facebook\"><\/span>Schritt 2: Erstellen Sie eine Anzeige in Facebook<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To access Facebook\u2019s audience customizer, you\u2019ll first have to <a href=\"https:\/\/www.facebook.com\/adsmanager\/creation\" target=\"_blank\" rel=\"noopener\">eine Anzeige erstellen<\/a>. W\u00e4hlen Sie dazu <em>F\u00f6rdern Sie<\/em> auf Ihrer \u00dcbersichtsseite:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17117 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.41.19-PM.png\" alt=\"Erstellen einer Facebook-Werbeanzeige.\" width=\"379\" height=\"105\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.41.19-PM.png 379w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.41.19-PM-300x83.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.41.19-PM-156x43.png 156w\" sizes=\"(max-width: 379px) 100vw, 379px\" \/><\/p>\n<p>Dann k\u00f6nnen Sie Ihre Anzeige wie gew\u00fcnscht einrichten, und w\u00e4hlen Sie <em>F\u00f6rdern Sie<\/em> wieder:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17118 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM.png\" alt=\"Anpassen einer Facebook-Anzeige.\" width=\"954\" height=\"536\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM.png 954w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-300x169.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-768x431.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-303x170.png 303w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-840x472.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-700x393.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-156x88.png 156w\" sizes=\"(max-width: 954px) 100vw, 954px\" \/><\/p>\n<p>Danach k\u00f6nnen Sie die Zielgruppe festlegen, an die sich diese Anzeige richtet.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Customize_Your_Ads_Audience\"><\/span>Schritt 3: Passen Sie die Zielgruppe Ihrer Anzeige an<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At this point, you\u2019ll want to scroll down to <em>Publikum<\/em> in der Seitenleiste Ihrer Anzeige, und w\u00e4hlen Sie <em>Neues Publikum schaffen<\/em>:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17120 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM.png\" alt=\"Ausrichtung auf eine bestimmte Zielgruppe auf Facebook.\" width=\"400\" height=\"333\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM.png 400w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM-300x250.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM-204x170.png 204w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM-156x130.png 156w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>Sie k\u00f6nnen dann Ihre demografische Zielgruppe definieren, indem Sie bestimmte Geschlechter und Altersgruppen ausw\u00e4hlen:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17121 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.21-PM.png\" alt=\"Festlegen des Alters und Geschlechts f\u00fcr Ihr Facebook-Publikum.\" width=\"249\" height=\"170\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.21-PM.png 249w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.21-PM-156x107.png 156w\" sizes=\"(max-width: 249px) 100vw, 249px\" \/><\/p>\n<p>Facebook erm\u00f6glicht es Ihnen auch, Anzeigen nach Standort auszurichten, wobei die Optionen so spezifisch wie Postleitzahlen und so breit wie weltweit sind. Sie k\u00f6nnen einen einzelnen Standort oder mehrere Optionen ausw\u00e4hlen:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17122 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM.png\" alt=\"Festlegen des Standorts f\u00fcr Ihr Facebook-Publikum.\" width=\"581\" height=\"510\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM.png 581w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM-300x263.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM-194x170.png 194w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM-156x137.png 156w\" sizes=\"(max-width: 581px) 100vw, 581px\" \/><\/p>\n<p>Scrolling down, you can also describe your target audience based on their interests, such as people who have \u2018liked\u2019 a certain topic or page:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17124 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM.png\" alt=\"Anpassen Ihres Facebook-Publikums auf der Grundlage von Interessen.\" width=\"580\" height=\"263\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM.png 580w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM-300x136.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM-375x170.png 375w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM-156x71.png 156w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>Make sure to save your changes when you\u2019re done, and your target audience is set up! In the next step, we\u2019ll go over how to create a different type of audience for your ad.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Create_a_Custom_or_Lookalike_Audience_Optional\"><\/span>Schritt 4: Erstellen Sie eine benutzerdefinierte oder \u00e4hnliche Zielgruppe (optional)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>W\u00e4hrend das oben beschriebene Verfahren f\u00fcr viele Anzeigen ausreicht, k\u00f6nnen Sie Ihre Zielgruppe noch genauer bestimmen. Durch die Verwendung der <a href=\"https:\/\/www.facebook.com\/business\/a\/custom-audiences\" target=\"_blank\" rel=\"noopener\">Benutzerdefiniertes Publikum<\/a> tool, you can target individuals based on their behaviors. For instance, you could display a specific ad to anyone who visits your website or \u2018likes\u2019 your page. You can even exclude behaviors you <em>nicht<\/em> anvisieren wollen.<\/p>\n<p>Um diese Option zu finden, \u00f6ffnen Sie den Facebook Ad Manager und besuchen Sie <em>Publikum<\/em> im oberen Men\u00fc. W\u00e4hlen Sie dann <em>Benutzerdefiniertes Publikum<\/em> unter dem <em>Publikum erstellen<\/em> menu. You\u2019ll be offered a number of options:<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-17151 aligncenter\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience.png\" alt=\"Erstellen einer benutzerdefinierten Zielgruppe auf Facebook.\" width=\"609\" height=\"655\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience.png 609w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-279x300.png 279w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-158x170.png 158w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-571x614.png 571w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-482x518.png 482w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-145x156.png 145w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/p>\n<p>Wenn Ihre Custom Audience sehr spezifisch ist, k\u00f6nnen Sie auch eine <a href=\"https:\/\/www.facebook.com\/business\/a\/lookalike-audiences\" target=\"_blank\" rel=\"noopener\">Gleichgesinntes Publikum<\/a>. This is an audience that\u2019s demographically similar to the people who already engage with your business.\u00a0You can create a Lookalike Audience using your current Facebook page fans, or a saved Custom Audience:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17128 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM.png\" alt=\"Schaffung einer \u00e4hnlichen Zielgruppe.\" width=\"745\" height=\"490\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM.png 745w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM-300x197.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM-258x170.png 258w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM-700x460.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM-156x103.png 156w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><\/p>\n<p>W\u00e4hlen Sie dazu einfach <em>Gleichgesinntes Publikum<\/em> von der <em>Publikum erstellen<\/em> Schaltfl\u00e4che im Anzeigenmanager. Dann k\u00f6nnen Sie eine Quelle ausw\u00e4hlen und Ihre Zielgruppe festlegen. So haben Sie noch mehr M\u00f6glichkeiten, Ihre Anzeigen gezielt zu schalten.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Place_Your_Ad\"><\/span>Schritt 5: Schalten Sie Ihre Anzeige<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Wenn Sie Ihre Zielgruppe angepasst haben, k\u00f6nnen Sie Ihre Facebook-Werbeanzeige schalten. Klicken Sie einfach auf die Schaltfl\u00e4che <em>F\u00f6rdern Sie<\/em> in der unteren rechten Ecke Ihrer Anzeige, und sie wird automatisch zur \u00dcberpr\u00fcfung eingereicht.<\/p>\n<p>After your ad runs, you can track who actually viewed and interacted with it using the\u00a0Facebook Audience Insights\u00a0tool. The next time you run an ad, therefore, you can adjust your targeting as needed based on the results you\u2019ve seen so far.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Die gezielte Ausrichtung Ihrer Facebook-Werbeanzeigen ist eine hervorragende M\u00f6glichkeit, deren Engagement zu steigern. Indem Sie die Zielgruppe jeder Werbeanzeige auf diejenigen eingrenzen, die am ehesten interessiert sind, k\u00f6nnen Sie Folgendes sehen\u00a0<a href=\"https:\/\/www.networkadvertising.org\/pdfs\/NAI_Beales_Release.pdf\" target=\"_blank\" rel=\"noopener\">die doppelten Ergebnisse<\/a>\u00a0(oder mehr).<\/p>\n<p>As we\u2019ve shown, you can easily create a targeted Facebook audience by following five simple steps:<\/p>\n<ol>\n<li>Definieren Sie Ihr Zielpublikum.<\/li>\n<li>Erstellen Sie eine Anzeige.<\/li>\n<li>W\u00e4hlen Sie Ihr Zielpublikum im Audience Customizer aus.<\/li>\n<li>Optional k\u00f6nnen Sie eine Custom Audience oder eine Lookalike Audience erstellen.<\/li>\n<li>Geben Sie Ihre Anzeige auf.<\/li>\n<\/ol>\n<p>Haben Sie Fragen dazu, wie Sie Ihre Facebook-Anzeigen anpassen k\u00f6nnen? Lassen Sie es uns im Kommentarbereich unten wissen!<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook ads can be an excellent way to reach out to fans and attract new customers on a limited budget. However, it\u2019s not enough to simply design a strong advertisement. Even a well-written campaign may fail if you don\u2019t target the right people. To avoid that problem, you\u2019ll need to learn how to identify your [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17162,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[],"class_list":["post-17112","post","type-post","status-publish","format-standard","has-post-thumbnail","category-social-media","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"To get the most out of your Facebook ads, you&#039;ll need to target them carefully. 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