{"id":17138,"date":"2018-11-15T09:40:48","date_gmt":"2018-11-15T16:40:48","guid":{"rendered":"https:\/\/memberpress.com\/?p=17138"},"modified":"2022-01-17T15:23:15","modified_gmt":"2022-01-17T22:23:15","slug":"why-coupon-offering-is-great-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/why-coupon-offering-is-great-for-your-membership-site\/","title":{"rendered":"Why You Should Offer Coupons on Your Membership Site"},"content":{"rendered":"\n<p>The most wonderful time of the year is just around the corner, and that means shopping is at its high for the year. It's also means the perfect time to recruit new customers and reward your most loyal clients. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69b577b607cae\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69b577b607cae\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/why-coupon-offering-is-great-for-your-membership-site\/#Take_Stock\" >Take Stock!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/why-coupon-offering-is-great-for-your-membership-site\/#Types_of_Deals\" >Types of Deals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/why-coupon-offering-is-great-for-your-membership-site\/#Discount_Campaign_Ideas\" >Discount Campaign Ideas<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>But before you start slashing prices left and right, be sure to take stock of your membership site as a whole. You want to make sure your coupon, discount, offer, or special deal is actually worth it as far as your business goes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Take_Stock\"><\/span><b>Take Stock!<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Checking your analytics to see if offering discounts is healthy for your business at this time is crucial. Lowering your prices decreases your profit margins and overall profitability. So is it worth the risk? The last thing you want to do is sink your own ship! Coupons, discounts, and deals work best and are most profitable for sales on something that doesn\u2019t perform quite as well as your other products. Possibly the best advice is to start small and measure results. Ultimately, though, the reason you offer these deals is to entice customers to buy\u2014or to continue to buy\u2014your products.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Deals\"><\/span><b>Types of Deals<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You\u2019ve carefully studied your reports and are ready to offer a discount. What types should you give? There are a number of different kinds of deals, and once you read through them below, you\u2019ll realize you\u2019ve seen them everywhere, on- and offline.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>Take a certain percentage off. <\/b>These are popular because you can give a small discount as a reward (5 percent to 10 percent) or a large percentage to capture new leads (30 percent off new memberships!). Percentages are also good for getting rid of stock, which is good for physical product (think clearance racks), but they also work for webinars and <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">e-courses<\/a> that aren\u2019t \u201cbreaking news\u201d any longer.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li><li><b>Knock off a certain number of bucks.<\/b> Twenty-five dollars off a membership? Sounds like a sweet deal! Dollar-value discounts can also be used as credit: \u201cHere\u2019s twenty-five dollars toward your upgraded membership!\u201d This entices customers to buy\u2014especially when you include a deadline or require a minimum purchase for them to be able to apply the discount to the balance.<\/li><li><b>Freebies for the win!<\/b> These are a great reward for any type customer. If you\u2019re worried about losing valuable products, think of offering something that isn\u2019t as high-selling or isn\u2019t moving as quickly any longer. You could also offer free shipping if you have physical products. No physical products? No worries. How about offering an hour of free access to restricted-by-membership-level community boards?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Discount_Campaign_Ideas\"><\/span><b>Discount Campaign Ideas<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that you know what types of deals you can offer, here are a few ideas on when you can offer them.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>Time is of the essence.<\/b> We mentioned above that putting an expiration date on your deals encourages customers to take advantage of them now rather than waiting. Expiration dates work great during holidays\u2014not just the \u201cholidays.\u201d Try sending out a themed coupon for Halloween: \u201cJump on this deal before it\u2019s dead and buried!\u201d<\/li><li><b>New product celebrations!<\/b> Ready to launch an exciting new service or product? Take advantage of having your customers\u2019 attention and offer them a discount on the new product. Additionally, you could ask existing customers to share your new-product news and offer them a coupon for simply spreading the word on their blogs and social media sites. Marketing <em>and<\/em> sales!<\/li><li><b>Thanks for sharing! <\/b>Speaking of social media, a great way to get the word out is by asking current clientele to share your business with their followers. But so they don\u2019t feel like they\u2019re doing something for nothing, offer them a social-media-sharing coupon: \u201cShare this post and receive five dollars off your next e-course!\u201d For even more oomph, ask them to share it within a certain timeframe for an extra amount off.<\/li><li><b>Newsletter-subscriber appreciation.<\/b> Similarly, rewarding newsletter subscribers is a great way to not only thank them for their continued interest in your business, it gives you a chance to remind them about some of the services you offer that they may not have taken you up on yet.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li><li><b>Thanks for attending the webinar.<\/b> Your customers love to feel appreciated and want you to know they\u2019ve invested time and\/or money in your business. Why not give them a few bucks off their next month\u2019s membership for attending a webinar you put on? Or maybe you offered a free webinar to new leads\u2014give them an incentive to join your site at a discounted price directly after the webinar ends.<\/li><li><b>Please don\u2019t say goodbye!<\/b> Have you ever had a customer who wants to cancel their membership subscription? Of course you have. Have you tried to retain them by offering them a deep discount? <span class=\"Apple-converted-space\">\u00a0<\/span><\/li><\/ul>\n\n\n\n<p>These are just a few ideas of the deals, discounts, offers, and coupons you can offer leads and customers and generate more business and memberships for your site. And because that most glorious time of year is upon us (<i>right?<\/i>), now is a great opportunity to try a discount campaign. Holiday shopping is the perfect time to try a time-expiring or themed coupon, and, since you <i>are<\/i> cyber-based, be sure you get one out for Cyber Monday!<\/p>\n\n\n\n<p>Now that you have a solid knowledge base about deals and discounts, you\u2019re going to want to know how to set them up in MemberPress. Great news! We make it super easy for you to offer coupon codes, as shown by fellow MemberPress blogger, Joe Fylan in <a href=\"https:\/\/memberpress.com\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">this article<\/a>. Joe also shares a few nifty ideas about what types of codes to use, why you\u2019d want to use them, and the best time to offer them.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<p><i>What coupons have worked best for your site? Please let us know in the comments below!<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The most wonderful time of the year is just around the corner, and that means shopping is at its high for the year. It\u2019s also means the perfect time to recruit new customers and reward your most loyal clients. But before you start slashing prices left and right, be sure to take stock of your [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":17150,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-17138","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"The most wonderful time of the year is just around the corner, and that means shopping is at its high for the year. 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It's also means the perfect time to recruit new customers and reward your most loyal clients. But before you start slashing prices left and right, be sure to take stock of your","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Coupon-Offering@2x.png"},"aioseo_meta_data":{"post_id":"17138","title":null,"description":null,"keywords":[],"keyphrases":{"focus":[],"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"Article","defaultPostTypeGraph":""},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 17:27:15","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:23","updated":"2026-03-03 15:07:01"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/uncategorized\/\" title=\"Uncategorized\">Uncategorized<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tWhy You Should Offer Coupons on Your Membership Site\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"Uncategorized","link":"https:\/\/memberpress.com\/de\/blog\/category\/uncategorized\/"},{"label":"Why You Should Offer Coupons on Your Membership Site","link":"https:\/\/memberpress.com\/de\/blog\/why-coupon-offering-is-great-for-your-membership-site\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>The most wonderful time of the year is just around the corner, and that means shopping is at its high for the year. It's also means the perfect time to recruit new customers and reward your most loyal clients. <\/p>","content":[{"type":"text","data":"The most wonderful time of the year is just around the corner, and that means shopping is at its high for the year. It's also means the perfect time to recruit new customers and reward your most loyal clients. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But before you start slashing prices left and right, be sure to take stock of your membership site as a whole. You want to make sure your coupon, discount, offer, or special deal is actually worth it as far as your business goes.<\/p>","content":[{"type":"text","data":"But before you start slashing prices left and right, be sure to take stock of your membership site as a whole. You want to make sure your coupon, discount, offer, or special deal is actually worth it as far as your business goes."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>Take Stock!<\/b><\/h2>","content":"Take Stock!","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Checking your analytics to see if offering discounts is healthy for your business at this time is crucial. Lowering your prices decreases your profit margins and overall profitability. So is it worth the risk? The last thing you want to do is sink your own ship! Coupons, discounts, and deals work best and are most profitable for sales on something that doesn\u2019t perform quite as well as your other products. Possibly the best advice is to start small and measure results. Ultimately, though, the reason you offer these deals is to entice customers to buy\u2014or to continue to buy\u2014your products.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>","content":[{"type":"text","data":"Checking your analytics to see if offering discounts is healthy for your business at this time is crucial. Lowering your prices decreases your profit margins and overall profitability. So is it worth the risk? The last thing you want to do is sink your own ship! Coupons, discounts, and deals work best and are most profitable for sales on something that doesn\u2019t perform quite as well as your other products. Possibly the best advice is to start small and measure results. Ultimately, though, the reason you offer these deals is to entice customers to buy\u2014or to continue to buy\u2014your products.<span class=\"Apple-converted-space\">&nbsp;<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>Types of Deals<\/b><\/h2>","content":"Types of Deals","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>You\u2019ve carefully studied your reports and are ready to offer a discount. What types should you give? There are a number of different kinds of deals, and once you read through them below, you\u2019ll realize you\u2019ve seen them everywhere, on- and offline.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>","content":[{"type":"text","data":"You\u2019ve carefully studied your reports and are ready to offer a discount. What types should you give? There are a number of different kinds of deals, and once you read through them below, you\u2019ll realize you\u2019ve seen them everywhere, on- and offline.<span class=\"Apple-converted-space\">&nbsp;<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><b>Take a certain percentage off. <\/b>These are popular because you can give a small discount as a reward (5 percent to 10 percent) or a large percentage to capture new leads (30 percent off new memberships!). Percentages are also good for getting rid of stock, which is good for physical product (think clearance racks), but they also work for webinars and <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">e-courses<\/a> that aren\u2019t \u201cbreaking news\u201d any longer.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><li><b>Knock off a certain number of bucks.<\/b> Twenty-five dollars off a membership? Sounds like a sweet deal! Dollar-value discounts can also be used as credit: \u201cHere\u2019s twenty-five dollars toward your upgraded membership!\u201d This entices customers to buy\u2014especially when you include a deadline or require a minimum purchase for them to be able to apply the discount to the balance.<\/li><li><b>Freebies for the win!<\/b> These are a great reward for any type customer. If you\u2019re worried about losing valuable products, think of offering something that isn\u2019t as high-selling or isn\u2019t moving as quickly any longer. You could also offer free shipping if you have physical products. No physical products? No worries. How about offering an hour of free access to restricted-by-membership-level community boards?<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><b>Take a certain percentage off. <\/b>These are popular because you can give a small discount as a reward (5 percent to 10 percent) or a large percentage to capture new leads (30 percent off new memberships!). Percentages are also good for getting rid of stock, which is good for physical product (think clearance racks), but they also work for webinars and <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">e-courses<\/a> that aren\u2019t \u201cbreaking news\u201d any longer.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><li><b>Knock off a certain number of bucks.<\/b> Twenty-five dollars off a membership? Sounds like a sweet deal! Dollar-value discounts can also be used as credit: \u201cHere\u2019s twenty-five dollars toward your upgraded membership!\u201d This entices customers to buy\u2014especially when you include a deadline or require a minimum purchase for them to be able to apply the discount to the balance.<\/li><li><b>Freebies for the win!<\/b> These are a great reward for any type customer. If you\u2019re worried about losing valuable products, think of offering something that isn\u2019t as high-selling or isn\u2019t moving as quickly any longer. You could also offer free shipping if you have physical products. No physical products? No worries. How about offering an hour of free access to restricted-by-membership-level community boards?<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>Discount Campaign Ideas<\/b><\/h2>","content":"Discount Campaign Ideas","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Now that you know what types of deals you can offer, here are a few ideas on when you can offer them.<\/p>","content":[{"type":"text","data":"Now that you know what types of deals you can offer, here are a few ideas on when you can offer them."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><b>Time is of the essence.<\/b> We mentioned above that putting an expiration date on your deals encourages customers to take advantage of them now rather than waiting. Expiration dates work great during holidays\u2014not just the \u201cholidays.\u201d Try sending out a themed coupon for Halloween: \u201cJump on this deal before it\u2019s dead and buried!\u201d<\/li><li><b>New product celebrations!<\/b> Ready to launch an exciting new service or product? Take advantage of having your customers\u2019 attention and offer them a discount on the new product. Additionally, you could ask existing customers to share your new-product news and offer them a coupon for simply spreading the word on their blogs and social media sites. Marketing <em>and<\/em> sales!<\/li><li><b>Thanks for sharing! <\/b>Speaking of social media, a great way to get the word out is by asking current clientele to share your business with their followers. But so they don\u2019t feel like they\u2019re doing something for nothing, offer them a social-media-sharing coupon: \u201cShare this post and receive five dollars off your next e-course!\u201d For even more oomph, ask them to share it within a certain timeframe for an extra amount off.<\/li><li><b>Newsletter-subscriber appreciation.<\/b> Similarly, rewarding newsletter subscribers is a great way to not only thank them for their continued interest in your business, it gives you a chance to remind them about some of the services you offer that they may not have taken you up on yet.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><li><b>Thanks for attending the webinar.<\/b> Your customers love to feel appreciated and want you to know they\u2019ve invested time and\/or money in your business. Why not give them a few bucks off their next month\u2019s membership for attending a webinar you put on? Or maybe you offered a free webinar to new leads\u2014give them an incentive to join your site at a discounted price directly after the webinar ends.<\/li><li><b>Please don\u2019t say goodbye!<\/b> Have you ever had a customer who wants to cancel their membership subscription? Of course you have. Have you tried to retain them by offering them a deep discount? <span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><b>Time is of the essence.<\/b> We mentioned above that putting an expiration date on your deals encourages customers to take advantage of them now rather than waiting. Expiration dates work great during holidays\u2014not just the \u201cholidays.\u201d Try sending out a themed coupon for Halloween: \u201cJump on this deal before it\u2019s dead and buried!\u201d<\/li><li><b>New product celebrations!<\/b> Ready to launch an exciting new service or product? Take advantage of having your customers\u2019 attention and offer them a discount on the new product. Additionally, you could ask existing customers to share your new-product news and offer them a coupon for simply spreading the word on their blogs and social media sites. Marketing <em>and<\/em> sales!<\/li><li><b>Thanks for sharing! <\/b>Speaking of social media, a great way to get the word out is by asking current clientele to share your business with their followers. But so they don\u2019t feel like they\u2019re doing something for nothing, offer them a social-media-sharing coupon: \u201cShare this post and receive five dollars off your next e-course!\u201d For even more oomph, ask them to share it within a certain timeframe for an extra amount off.<\/li><li><b>Newsletter-subscriber appreciation.<\/b> Similarly, rewarding newsletter subscribers is a great way to not only thank them for their continued interest in your business, it gives you a chance to remind them about some of the services you offer that they may not have taken you up on yet.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><li><b>Thanks for attending the webinar.<\/b> Your customers love to feel appreciated and want you to know they\u2019ve invested time and\/or money in your business. Why not give them a few bucks off their next month\u2019s membership for attending a webinar you put on? Or maybe you offered a free webinar to new leads\u2014give them an incentive to join your site at a discounted price directly after the webinar ends.<\/li><li><b>Please don\u2019t say goodbye!<\/b> Have you ever had a customer who wants to cancel their membership subscription? Of course you have. Have you tried to retain them by offering them a deep discount? <span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>These are just a few ideas of the deals, discounts, offers, and coupons you can offer leads and customers and generate more business and memberships for your site. And because that most glorious time of year is upon us (<i>right?<\/i>), now is a great opportunity to try a discount campaign. Holiday shopping is the perfect time to try a time-expiring or themed coupon, and, since you <i>are<\/i> cyber-based, be sure you get one out for Cyber Monday!<\/p>","content":[{"type":"text","data":"These are just a few ideas of the deals, discounts, offers, and coupons you can offer leads and customers and generate more business and memberships for your site. And because that most glorious time of year is upon us (<i>right?<\/i>), now is a great opportunity to try a discount campaign. Holiday shopping is the perfect time to try a time-expiring or themed coupon, and, since you <i>are<\/i> cyber-based, be sure you get one out for Cyber Monday!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Now that you have a solid knowledge base about deals and discounts, you\u2019re going to want to know how to set them up in MemberPress. Great news! We make it super easy for you to offer coupon codes, as shown by fellow MemberPress blogger, Joe Fylan in <a href=\"https:\/\/memberpress.com\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">this article<\/a>. Joe also shares a few nifty ideas about what types of codes to use, why you\u2019d want to use them, and the best time to offer them.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>","content":[{"type":"text","data":"Now that you have a solid knowledge base about deals and discounts, you\u2019re going to want to know how to set them up in MemberPress. Great news! We make it super easy for you to offer coupon codes, as shown by fellow MemberPress blogger, Joe Fylan in <a href=\"https:\/\/memberpress.com\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">this article<\/a>. Joe also shares a few nifty ideas about what types of codes to use, why you\u2019d want to use them, and the best time to offer them.<span class=\"Apple-converted-space\">&nbsp;<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><i>What coupons have worked best for your site? Please let us know in the comments below!<\/i><\/p>","content":[{"type":"text","data":"<i>What coupons have worked best for your site? Please let us know in the comments below!<\/i>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/17138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=17138"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/17138\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/17150"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=17138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=17138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=17138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}