{"id":17138,"date":"2018-11-15T09:40:48","date_gmt":"2018-11-15T16:40:48","guid":{"rendered":"https:\/\/memberpress.com\/?p=17138"},"modified":"2022-01-17T15:23:15","modified_gmt":"2022-01-17T22:23:15","slug":"why-coupon-offering-is-great-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/why-coupon-offering-is-great-for-your-membership-site\/","title":{"rendered":"Warum Sie Gutscheine auf Ihrer Mitgliederseite anbieten sollten"},"content":{"rendered":"<p>Die sch\u00f6nste Zeit des Jahres steht vor der T\u00fcr, und das bedeutet, dass das Einkaufen in diesem Jahr seinen H\u00f6hepunkt erreicht hat. Es ist auch die perfekte Zeit, um neue Kunden zu werben und Ihre treuesten Kunden zu belohnen. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a3b070a0ca22\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3b070a0ca22\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/why-coupon-offering-is-great-for-your-membership-site\/#Take_Stock\" >Ziehen Sie Bilanz!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/why-coupon-offering-is-great-for-your-membership-site\/#Types_of_Deals\" >Arten von Deals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/why-coupon-offering-is-great-for-your-membership-site\/#Discount_Campaign_Ideas\" >Ideen f\u00fcr Rabattkampagnen<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Bevor Sie jedoch anfangen, die Preise links und rechts zu senken, sollten Sie eine Bestandsaufnahme Ihrer Mitglieder-Website als Ganzes machen. Sie m\u00f6chten sicherstellen, dass sich Ihr Gutschein, Ihr Rabatt, Ihr Angebot oder Ihr Sonderangebot f\u00fcr Ihr Unternehmen tats\u00e4chlich lohnt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Take_Stock\"><\/span><b>Ziehen Sie Bilanz!<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Es ist von entscheidender Bedeutung, Ihre Analysen zu \u00fcberpr\u00fcfen, um festzustellen, ob das Anbieten von Preisnachl\u00e4ssen zu diesem Zeitpunkt f\u00fcr Ihr Unternehmen sinnvoll ist. Wenn Sie Ihre Preise senken, verringern sich Ihre Gewinnspannen und Ihre Gesamtrentabilit\u00e4t. Ist es also das Risiko wert? Das Letzte, was Sie tun wollen, ist, Ihr eigenes Schiff zu versenken! Gutscheine, Rabatte und Sonderangebote funktionieren am besten und sind am rentabelsten bei Verk\u00e4ufen von Produkten, die nicht ganz so gut laufen wie Ihre anderen Produkte. Der beste Rat ist, klein anzufangen und die Ergebnisse zu messen. Der Grund, warum Sie diese Angebote anbieten, ist letztlich, dass Sie Ihre Kunden zum Kauf - oder zur Fortsetzung des Kaufs - Ihrer Produkte verleiten wollen.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Deals\"><\/span><b>Arten von Deals<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sie haben Ihre Berichte sorgf\u00e4ltig studiert und sind bereit, einen Rabatt anzubieten. Welche Arten von Rabatten sollten Sie anbieten? Es gibt eine Reihe verschiedener Arten von Angeboten, und wenn Sie sie im Folgenden durchlesen, werden Sie feststellen, dass Sie sie \u00fcberall gesehen haben, on- und offline.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>Nehmen Sie einen bestimmten Prozentsatz ab. <\/b>Sie sind beliebt, weil Sie einen kleinen Rabatt als Belohnung gew\u00e4hren k\u00f6nnen (5 bis 10 Prozent) oder einen hohen Prozentsatz, um neue Leads zu gewinnen (30 Prozent auf neue Mitgliedschaften!). Prozents\u00e4tze sind auch gut, um Lagerbest\u00e4nde loszuwerden, was gut f\u00fcr physische Produkte ist (denken Sie an Ausverkaufsregale), aber sie funktionieren auch f\u00fcr Webinare und <a href=\"https:\/\/memberpress.com\/de\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">E-Kurse<\/a> die keine \"Eilmeldungen\" mehr sind.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li><li><b>Schlagen Sie eine bestimmte Anzahl von Dollars ab.<\/b> F\u00fcnfundzwanzig Dollar Rabatt auf eine Mitgliedschaft? Klingt nach einem guten Angebot! Rabatte in Dollar k\u00f6nnen auch als Guthaben verwendet werden: \"Hier sind f\u00fcnfundzwanzig Dollar f\u00fcr Ihre verbesserte Mitgliedschaft!\" Das lockt die Kunden zum Kauf - vor allem, wenn Sie eine Frist setzen oder einen Mindestumsatz verlangen, damit der Rabatt auf den Restbetrag angerechnet werden kann.<\/li><li><b>Freebies f\u00fcr den Sieg!<\/b> Diese sind eine gro\u00dfartige Belohnung f\u00fcr jeden Kundentyp. Wenn Sie bef\u00fcrchten, wertvolle Produkte zu verlieren, k\u00f6nnen Sie etwas anbieten, das nicht mehr so umsatzstark ist oder sich nicht mehr so schnell verkauft. Sie k\u00f6nnten auch einen kostenlosen Versand anbieten, wenn Sie physische Produkte haben. Keine physischen Produkte? Kein Problem. Wie w\u00e4re es, wenn Sie eine Stunde lang kostenlosen Zugang zu Community-Boards anbieten, die nur f\u00fcr Mitglieder zug\u00e4nglich sind?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Discount_Campaign_Ideas\"><\/span><b>Ideen f\u00fcr Rabattkampagnen<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nun, da Sie wissen, welche Arten von Angeboten Sie anbieten k\u00f6nnen, finden Sie hier einige Ideen, wann Sie sie anbieten k\u00f6nnen.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>Die Zeit ist von entscheidender Bedeutung.<\/b> Wir haben bereits erw\u00e4hnt, dass die Angabe eines Ablaufdatums f\u00fcr Ihre Angebote die Kunden ermutigt, sie jetzt zu nutzen, anstatt zu warten. Verfallsdaten eignen sich hervorragend f\u00fcr die Feiertage - nicht nur f\u00fcr die \"Feiertage\". Versuchen Sie, zu Halloween einen Themencoupon zu verschicken: \"Nutzen Sie dieses Angebot, bevor es vergriffen ist!\"<\/li><li><b>Ein neues Produkt wird gefeiert!<\/b> Sind Sie bereit, eine neue Dienstleistung oder ein neues Produkt einzuf\u00fchren? Nutzen Sie die Aufmerksamkeit Ihrer Kunden und bieten Sie ihnen einen Rabatt auf das neue Produkt an. Bitten Sie Ihre bestehenden Kunden, die Neuigkeiten \u00fcber Ihr neues Produkt weiterzugeben, und bieten Sie ihnen einen Gutschein an, wenn sie die Nachricht in ihren Blogs und sozialen Medien verbreiten. Vermarktung <em>und<\/em> Verk\u00e4ufe!<\/li><li><b>Danke f\u00fcr den Austausch! <\/b>Apropos soziale Medien: Eine gute M\u00f6glichkeit, Ihr Unternehmen bekannt zu machen, besteht darin, Ihre Kunden zu bitten, Ihr Unternehmen mit ihren Followern zu teilen. Damit sie aber nicht das Gef\u00fchl haben, etwas umsonst zu tun, bieten Sie ihnen einen Gutschein f\u00fcr das Teilen in den sozialen Medien an: \"Teilen Sie diesen Beitrag und Sie erhalten f\u00fcnf Dollar Rabatt auf Ihren n\u00e4chsten E-Kurs!\" F\u00fcr noch mehr Schwung k\u00f6nnen Sie sie bitten, den Beitrag innerhalb eines bestimmten Zeitraums zu teilen, um einen zus\u00e4tzlichen Rabatt zu erhalten.<\/li><li><b>Wertsch\u00e4tzung f\u00fcr Newsletter-Abonnenten.<\/b> Ebenso ist die Belohnung von Newsletter-Abonnenten eine gute M\u00f6glichkeit, ihnen nicht nur f\u00fcr ihr anhaltendes Interesse an Ihrem Unternehmen zu danken, sondern sie auch an einige der von Ihnen angebotenen Dienstleistungen zu erinnern, die sie vielleicht noch nicht in Anspruch genommen haben.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li><li><b>Vielen Dank f\u00fcr die Teilnahme an dem Webinar.<\/b> Ihre Kunden f\u00fchlen sich gerne gesch\u00e4tzt und m\u00f6chten wissen, dass sie Zeit und\/oder Geld in Ihr Unternehmen investiert haben. Warum geben Sie ihnen nicht f\u00fcr die Teilnahme an einem von Ihnen veranstalteten Webinar ein paar Euro Rabatt auf ihre Mitgliedschaft im n\u00e4chsten Monat? Oder vielleicht haben Sie neuen Interessenten ein kostenloses Webinar angeboten - geben Sie ihnen einen Anreiz, sich direkt nach dem Webinar zu einem erm\u00e4\u00dfigten Preis auf Ihrer Website anzumelden.<\/li><li><b>Bitte sagen Sie nicht auf Wiedersehen!<\/b> Hatten Sie schon einmal einen Kunden, der sein Abonnement k\u00fcndigen wollte? Nat\u00fcrlich haben Sie das. Haben Sie versucht, ihn zu halten, indem Sie ihm einen starken Rabatt angeboten haben? <span class=\"Apple-converted-space\">\u00a0<\/span><\/li><\/ul>\n\n\n\n<p>Dies sind nur einige Ideen f\u00fcr Angebote, Rabatte, Aktionen und Gutscheine, die Sie Kunden und Interessenten anbieten k\u00f6nnen, um mehr Auftr\u00e4ge und Mitgliedschaften f\u00fcr Ihre Website zu generieren. Und weil die herrlichste Zeit des Jahres vor der T\u00fcr steht (<i>oder?<\/i>), ist jetzt eine gute Gelegenheit, eine Rabattaktion zu starten. Das Weihnachtsgesch\u00e4ft ist der perfekte Zeitpunkt, um einen zeitlich begrenzten oder themenbezogenen Coupon auszuprobieren, und da Sie <i>sind<\/i> cyber-basiert, stellen Sie sicher, dass Sie eine f\u00fcr Cyber Monday bekommen!<\/p>\n\n\n\n<p>Jetzt, wo Sie eine solide Wissensbasis \u00fcber Angebote und Rabatte haben, werden Sie wissen wollen, wie Sie diese in MemberPress einrichten k\u00f6nnen. Gute Neuigkeiten! Wir machen es Ihnen super einfach, Gutscheincodes anzubieten, wie ein anderer MemberPress-Blogger, Joe Fylan, in <a href=\"https:\/\/memberpress.com\/de\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">dieser Artikel<\/a>. Joe hat auch ein paar clevere Ideen, welche Arten von Codes man verwenden sollte, warum man sie verwenden sollte und wann man sie am besten anbietet.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<p><i>Welche Gutscheine haben sich f\u00fcr Ihre Website am besten bew\u00e4hrt? Bitte teilen Sie uns dies in den Kommentaren mit!<\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>The most wonderful time of the year is just around the corner, and that means shopping is at its high for the year. It\u2019s also means the perfect time to recruit new customers and reward your most loyal clients. 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It's also means the perfect time to recruit new customers and reward your most loyal clients. <\/p>","content":[{"type":"text","data":"The most wonderful time of the year is just around the corner, and that means shopping is at its high for the year. It's also means the perfect time to recruit new customers and reward your most loyal clients. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But before you start slashing prices left and right, be sure to take stock of your membership site as a whole. You want to make sure your coupon, discount, offer, or special deal is actually worth it as far as your business goes.<\/p>","content":[{"type":"text","data":"But before you start slashing prices left and right, be sure to take stock of your membership site as a whole. You want to make sure your coupon, discount, offer, or special deal is actually worth it as far as your business goes."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>Take Stock!<\/b><\/h2>","content":"Ziehen Sie Bilanz!","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Checking your analytics to see if offering discounts is healthy for your business at this time is crucial. Lowering your prices decreases your profit margins and overall profitability. So is it worth the risk? The last thing you want to do is sink your own ship! Coupons, discounts, and deals work best and are most profitable for sales on something that doesn\u2019t perform quite as well as your other products. Possibly the best advice is to start small and measure results. Ultimately, though, the reason you offer these deals is to entice customers to buy\u2014or to continue to buy\u2014your products.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>","content":[{"type":"text","data":"Checking your analytics to see if offering discounts is healthy for your business at this time is crucial. Lowering your prices decreases your profit margins and overall profitability. So is it worth the risk? The last thing you want to do is sink your own ship! Coupons, discounts, and deals work best and are most profitable for sales on something that doesn\u2019t perform quite as well as your other products. Possibly the best advice is to start small and measure results. Ultimately, though, the reason you offer these deals is to entice customers to buy\u2014or to continue to buy\u2014your products.<span class=\"Apple-converted-space\">&nbsp;<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>Types of Deals<\/b><\/h2>","content":"Arten von Deals","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>You\u2019ve carefully studied your reports and are ready to offer a discount. What types should you give? There are a number of different kinds of deals, and once you read through them below, you\u2019ll realize you\u2019ve seen them everywhere, on- and offline.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>","content":[{"type":"text","data":"You\u2019ve carefully studied your reports and are ready to offer a discount. What types should you give? There are a number of different kinds of deals, and once you read through them below, you\u2019ll realize you\u2019ve seen them everywhere, on- and offline.<span class=\"Apple-converted-space\">&nbsp;<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><b>Take a certain percentage off. <\/b>These are popular because you can give a small discount as a reward (5 percent to 10 percent) or a large percentage to capture new leads (30 percent off new memberships!). Percentages are also good for getting rid of stock, which is good for physical product (think clearance racks), but they also work for webinars and <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">e-courses<\/a> that aren\u2019t \u201cbreaking news\u201d any longer.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><li><b>Knock off a certain number of bucks.<\/b> Twenty-five dollars off a membership? Sounds like a sweet deal! Dollar-value discounts can also be used as credit: \u201cHere\u2019s twenty-five dollars toward your upgraded membership!\u201d This entices customers to buy\u2014especially when you include a deadline or require a minimum purchase for them to be able to apply the discount to the balance.<\/li><li><b>Freebies for the win!<\/b> These are a great reward for any type customer. If you\u2019re worried about losing valuable products, think of offering something that isn\u2019t as high-selling or isn\u2019t moving as quickly any longer. You could also offer free shipping if you have physical products. No physical products? No worries. How about offering an hour of free access to restricted-by-membership-level community boards?<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><b>Nehmen Sie einen bestimmten Prozentsatz ab. <\/b>Sie sind beliebt, weil Sie einen kleinen Rabatt als Belohnung gew\u00e4hren k\u00f6nnen (5 bis 10 Prozent) oder einen hohen Prozentsatz, um neue Leads zu gewinnen (30 Prozent auf neue Mitgliedschaften!). Prozents\u00e4tze sind auch gut, um Lagerbest\u00e4nde loszuwerden, was gut f\u00fcr physische Produkte ist (denken Sie an Ausverkaufsregale), aber sie funktionieren auch f\u00fcr Webinare und <a href=\"https:\/\/memberpress.com\/de\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">E-Kurse<\/a> die keine \"Eilmeldungen\" mehr sind.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><li><b>Schlagen Sie eine bestimmte Anzahl von Dollars ab.<\/b> F\u00fcnfundzwanzig Dollar Rabatt auf eine Mitgliedschaft? Klingt nach einem guten Angebot! Rabatte in Dollar k\u00f6nnen auch als Guthaben verwendet werden: \"Hier sind f\u00fcnfundzwanzig Dollar f\u00fcr Ihre verbesserte Mitgliedschaft!\" Das lockt die Kunden zum Kauf - vor allem, wenn Sie eine Frist setzen oder einen Mindestumsatz verlangen, damit der Rabatt auf den Restbetrag angerechnet werden kann.<\/li><li><b>Freebies f\u00fcr den Sieg!<\/b> Diese sind eine gro\u00dfartige Belohnung f\u00fcr jeden Kundentyp. Wenn Sie bef\u00fcrchten, wertvolle Produkte zu verlieren, k\u00f6nnen Sie etwas anbieten, das nicht mehr so umsatzstark ist oder sich nicht mehr so schnell verkauft. Sie k\u00f6nnten auch einen kostenlosen Versand anbieten, wenn Sie physische Produkte haben. Keine physischen Produkte? Kein Problem. Wie w\u00e4re es, wenn Sie eine Stunde lang kostenlosen Zugang zu Community-Boards anbieten, die nur f\u00fcr Mitglieder zug\u00e4nglich sind?<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>Discount Campaign Ideas<\/b><\/h2>","content":"Ideen f\u00fcr Rabattkampagnen","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Now that you know what types of deals you can offer, here are a few ideas on when you can offer them.<\/p>","content":[{"type":"text","data":"Now that you know what types of deals you can offer, here are a few ideas on when you can offer them."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><b>Time is of the essence.<\/b> We mentioned above that putting an expiration date on your deals encourages customers to take advantage of them now rather than waiting. Expiration dates work great during holidays\u2014not just the \u201cholidays.\u201d Try sending out a themed coupon for Halloween: \u201cJump on this deal before it\u2019s dead and buried!\u201d<\/li><li><b>New product celebrations!<\/b> Ready to launch an exciting new service or product? Take advantage of having your customers\u2019 attention and offer them a discount on the new product. Additionally, you could ask existing customers to share your new-product news and offer them a coupon for simply spreading the word on their blogs and social media sites. Marketing <em>and<\/em> sales!<\/li><li><b>Thanks for sharing! <\/b>Speaking of social media, a great way to get the word out is by asking current clientele to share your business with their followers. But so they don\u2019t feel like they\u2019re doing something for nothing, offer them a social-media-sharing coupon: \u201cShare this post and receive five dollars off your next e-course!\u201d For even more oomph, ask them to share it within a certain timeframe for an extra amount off.<\/li><li><b>Newsletter-subscriber appreciation.<\/b> Similarly, rewarding newsletter subscribers is a great way to not only thank them for their continued interest in your business, it gives you a chance to remind them about some of the services you offer that they may not have taken you up on yet.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><li><b>Thanks for attending the webinar.<\/b> Your customers love to feel appreciated and want you to know they\u2019ve invested time and\/or money in your business. Why not give them a few bucks off their next month\u2019s membership for attending a webinar you put on? Or maybe you offered a free webinar to new leads\u2014give them an incentive to join your site at a discounted price directly after the webinar ends.<\/li><li><b>Please don\u2019t say goodbye!<\/b> Have you ever had a customer who wants to cancel their membership subscription? Of course you have. Have you tried to retain them by offering them a deep discount? <span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><b>Die Zeit ist von entscheidender Bedeutung.<\/b> Wir haben bereits erw\u00e4hnt, dass die Angabe eines Ablaufdatums f\u00fcr Ihre Angebote die Kunden ermutigt, sie jetzt zu nutzen, anstatt zu warten. Verfallsdaten eignen sich hervorragend f\u00fcr die Feiertage - nicht nur f\u00fcr die \"Feiertage\". Versuchen Sie, zu Halloween einen Themencoupon zu verschicken: \"Nutzen Sie dieses Angebot, bevor es vergriffen ist!\"<\/li><li><b>Ein neues Produkt wird gefeiert!<\/b> Sind Sie bereit, eine neue Dienstleistung oder ein neues Produkt einzuf\u00fchren? Nutzen Sie die Aufmerksamkeit Ihrer Kunden und bieten Sie ihnen einen Rabatt auf das neue Produkt an. Bitten Sie Ihre bestehenden Kunden, die Neuigkeiten \u00fcber Ihr neues Produkt weiterzugeben, und bieten Sie ihnen einen Gutschein an, wenn sie die Nachricht in ihren Blogs und sozialen Medien verbreiten. Vermarktung <em>und<\/em> Verk\u00e4ufe!<\/li><li><b>Danke f\u00fcr den Austausch! <\/b>Apropos soziale Medien: Eine gute M\u00f6glichkeit, Ihr Unternehmen bekannt zu machen, besteht darin, Ihre Kunden zu bitten, Ihr Unternehmen mit ihren Followern zu teilen. Damit sie aber nicht das Gef\u00fchl haben, etwas umsonst zu tun, bieten Sie ihnen einen Gutschein f\u00fcr das Teilen in den sozialen Medien an: \"Teilen Sie diesen Beitrag und Sie erhalten f\u00fcnf Dollar Rabatt auf Ihren n\u00e4chsten E-Kurs!\" F\u00fcr noch mehr Schwung k\u00f6nnen Sie sie bitten, den Beitrag innerhalb eines bestimmten Zeitraums zu teilen, um einen zus\u00e4tzlichen Rabatt zu erhalten.<\/li><li><b>Wertsch\u00e4tzung f\u00fcr Newsletter-Abonnenten.<\/b> Ebenso ist die Belohnung von Newsletter-Abonnenten eine gute M\u00f6glichkeit, ihnen nicht nur f\u00fcr ihr anhaltendes Interesse an Ihrem Unternehmen zu danken, sondern sie auch an einige der von Ihnen angebotenen Dienstleistungen zu erinnern, die sie vielleicht noch nicht in Anspruch genommen haben.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><li><b>Vielen Dank f\u00fcr die Teilnahme an dem Webinar.<\/b> Ihre Kunden f\u00fchlen sich gerne gesch\u00e4tzt und m\u00f6chten wissen, dass sie Zeit und\/oder Geld in Ihr Unternehmen investiert haben. Warum geben Sie ihnen nicht f\u00fcr die Teilnahme an einem von Ihnen veranstalteten Webinar ein paar Euro Rabatt auf ihre Mitgliedschaft im n\u00e4chsten Monat? Oder vielleicht haben Sie neuen Interessenten ein kostenloses Webinar angeboten - geben Sie ihnen einen Anreiz, sich direkt nach dem Webinar zu einem erm\u00e4\u00dfigten Preis auf Ihrer Website anzumelden.<\/li><li><b>Bitte sagen Sie nicht auf Wiedersehen!<\/b> Hatten Sie schon einmal einen Kunden, der sein Abonnement k\u00fcndigen wollte? Nat\u00fcrlich haben Sie das. Haben Sie versucht, ihn zu halten, indem Sie ihm einen starken Rabatt angeboten haben? <span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>These are just a few ideas of the deals, discounts, offers, and coupons you can offer leads and customers and generate more business and memberships for your site. And because that most glorious time of year is upon us (<i>right?<\/i>), now is a great opportunity to try a discount campaign. Holiday shopping is the perfect time to try a time-expiring or themed coupon, and, since you <i>are<\/i> cyber-based, be sure you get one out for Cyber Monday!<\/p>","content":[{"type":"text","data":"These are just a few ideas of the deals, discounts, offers, and coupons you can offer leads and customers and generate more business and memberships for your site. And because that most glorious time of year is upon us (<i>right?<\/i>), now is a great opportunity to try a discount campaign. Holiday shopping is the perfect time to try a time-expiring or themed coupon, and, since you <i>are<\/i> cyber-based, be sure you get one out for Cyber Monday!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Now that you have a solid knowledge base about deals and discounts, you\u2019re going to want to know how to set them up in MemberPress. Great news! We make it super easy for you to offer coupon codes, as shown by fellow MemberPress blogger, Joe Fylan in <a href=\"https:\/\/memberpress.com\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">this article<\/a>. Joe also shares a few nifty ideas about what types of codes to use, why you\u2019d want to use them, and the best time to offer them.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>","content":[{"type":"text","data":"Now that you have a solid knowledge base about deals and discounts, you\u2019re going to want to know how to set them up in MemberPress. Great news! We make it super easy for you to offer coupon codes, as shown by fellow MemberPress blogger, Joe Fylan in <a href=\"https:\/\/memberpress.com\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">this article<\/a>. Joe also shares a few nifty ideas about what types of codes to use, why you\u2019d want to use them, and the best time to offer them.<span class=\"Apple-converted-space\">&nbsp;<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><i>What coupons have worked best for your site? Please let us know in the comments below!<\/i><\/p>","content":[{"type":"text","data":"<i>What coupons have worked best for your site? Please let us know in the comments below!<\/i>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/17138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=17138"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/17138\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/17150"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=17138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=17138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=17138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}