{"id":17145,"date":"2018-11-26T14:39:27","date_gmt":"2018-11-26T21:39:27","guid":{"rendered":"https:\/\/memberpress.com\/?p=17145"},"modified":"2023-09-26T10:51:11","modified_gmt":"2023-09-26T14:51:11","slug":"why-you-should-be-segmenting-your-email-lists-and-how-to-get-started","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/","title":{"rendered":"Wie Sie E-Mail-Listen segmentieren (und warum Sie das tun sollten)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">E-Mail-Marketing kann eine hervorragende M\u00f6glichkeit sein, sowohl neue Interessenten als auch Kunden anzusprechen, die in der Vergangenheit bereits Produkte bei Ihrem Unternehmen gekauft haben. Wenn Sie jedoch eine <a href=\"https:\/\/www.mailjet.com\/support\/what-is-a-good-unsubscribe-rate,77.htm\" target=\"_blank\" rel=\"noopener\">hohe Abmeldungsrate<\/a>Das kann ein Zeichen daf\u00fcr sein, dass Sie Ihre Follower mit zu vielen oder irrelevanten Nachrichten irritieren.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a99c2d13fd95\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a99c2d13fd95\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#An_Introduction_to_Email_List_Segmentation\" >Eine Einf\u00fchrung in die Segmentierung von E-Mail-Listen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#How_to_Get_Started_with_Email_List_Segmentation\" >Wie Sie mit der Segmentierung von E-Mail-Listen beginnen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#Tips_for_Segmenting_Your_Email_List_Effectively\" >Tipps zur effektiven Segmentierung Ihrer E-Mail-Liste<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">One way to deal with this problem is by using \u2018segmentation\u2019, a way to sort and filter your email lists. You can use segmentation to make sure your messages are going to the most relevant members of your audience. Your email list can be divided up based on demographic, level of interest in your business, or any other metric you\u2019d like to use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we\u2019ll discuss the importance of email segmentation and offer some advice for getting started. Let\u2019s jump right in!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Email_List_Segmentation\"><\/span>Eine Einf\u00fchrung in die Segmentierung von E-Mail-Listen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie eine Website mit Mitgliedschaft betreiben, <a href=\"https:\/\/memberpress.com\/de\/how-to-run-a-successful-email-campaign\/\" target=\"_blank\" rel=\"noopener\">E-Mail-Marketing<\/a>\u00a0can be invaluable for growing your business. In particular, it\u2019s one of the only universal digital marketing platforms. Social media use is splintered across many different channels, but almost everyone has an email address.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au\u00dferdem ist E-Mail-Marketing im Durchschnitt effektiver als Social-Media-Marketing. Insgesamt haben E-Mails eine durchschnittliche <a href=\"https:\/\/agencyanalytics.com\/blog\/social-media-vs-email-marketing\" target=\"_blank\" rel=\"noopener\">Click-Through-Rate (CTR)<\/a> von 3,57%. Facebook-Anzeigen schneiden zum Beispiel mit einer durchschnittlichen CTR von 0,07% deutlich schlechter ab. Die h\u00f6here CTR bedeutet, dass E-Mail-Marketing eine weitaus bessere Leistung bieten kann.\u00a0<a href=\"https:\/\/www.investopedia.com\/terms\/r\/returnoninvestment.asp\" target=\"_blank\" rel=\"noopener\">Rentabilit\u00e4t der Investition (ROI)<\/a> als Werbung in den sozialen Medien.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au\u00dferdem k\u00f6nnen Sie Ihre Kampagnen noch effektiver gestalten, indem Sie die E-Mail-Liste segmentieren. Bei der Segmentierung wird Ihr Publikum in verschiedene Gruppen eingeteilt, die auf unterschiedlichen demografischen Merkmalen, Aktivit\u00e4ten oder anderen von Ihnen gew\u00fcnschten Kriterien basieren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen zum Beispiel Ihre <a href=\"https:\/\/www.tableau.com\/learn\/articles\/marketing-qualified-lead\" target=\"_blank\" rel=\"noopener\">Marketing-qualifizierte Leads (MQLs)<\/a> in einer Liste zusammenfassen. Dies sind Personen, die ihr Interesse an Ihrem Unternehmen bekundet haben, indem sie sich beispielsweise freiwillig in Ihre E-Mail-Liste eingetragen oder Ihre Website besucht haben. Auf diese Weise k\u00f6nnen Sie Ihre MQLs mit speziellen Werbeaktionen ansprechen, z. B. mit Rabattcodes oder kostenlosen Testversionen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Segmentierung kann eine hervorragende Methode zur Verbesserung Ihrer E-Mail-Marketingbem\u00fchungen sein. Zum Beispiel, <a href=\"https:\/\/mailchimp.com\/resources\/effects-of-list-segmentation-on-email-marketing-stats\/\" target=\"_blank\" rel=\"noopener\">Forschung von MailChimp<\/a> zeigt, dass segmentierte E-Mails eine um 14% h\u00f6here \u00d6ffnungsrate als nicht segmentierte E-Mails haben, sowie eine um 100% h\u00f6here CTR.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s more, segmentation can also be a way to <a href=\"https:\/\/optinmonster.com\/10-proven-ways-to-reduce-email-unsubscribe-rates\/\" target=\"_blank\" rel=\"noopener\">Ihre Abmeldequote zu senken<\/a>. Sie k\u00f6nnten Ihre Liste zum Beispiel in Mitglieder und Nicht-Mitglieder unterteilen. Auf diese Weise k\u00f6nnen Sie vermeiden, Mitgliedern allgemeine Werbe-E-Mails zu schicken, die sie nur ver\u00e4rgern w\u00fcrden. Irrelevante E-Mails sind eine der <a href=\"https:\/\/blogs.constantcontact.com\/stop-customers-unsubscribing\/\" target=\"_blank\" rel=\"noopener\">wichtigste Gr\u00fcnde<\/a>\u00a0Menschen melden sich von Mailing-Listen ab, und die Segmentierung Ihrer Liste hilft Ihnen, die Relevanz Ihres gesamten Marketings hoch zu halten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_with_Email_List_Segmentation\"><\/span>Wie Sie mit der Segmentierung von E-Mail-Listen beginnen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gl\u00fccklicherweise sind fast alle <a href=\"https:\/\/www.wpbeginner.com\/showcase\/best-email-marketing-services\/\" target=\"_blank\" rel=\"noopener\">E-Mail-Marketing-L\u00f6sungen<\/a> enable you to segment your lists. In addition, most of them implement segmentation in a similar way.\u00a0In the popular <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener\">MailChimp<\/a> service, for example, you can segment your list either manually by importing a separate spreadsheet, or automatically by using \u2018merge fields\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/help.salesforce.com\/articleView?id=valid_merge_fields.htm&type=5\" target=\"_blank\" rel=\"noopener\">Felder zusammenf\u00fchren<\/a> sind Platzhalter, die bestimmte Informationen in Ihre E-Mails ziehen. M\u00f6glicherweise haben Sie sie in der Vergangenheit verwendet, um Nachrichten zu personalisieren, z. B. durch die Verwendung eines Tags wie <em>*|FNAME|*<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"768\" height=\"229\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM.png\" alt=\"Ein Beispiel f\u00fcr ein Platzhalterfeld.\" class=\"wp-image-17146\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-300x89.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-570x170.png 570w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-700x209.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-156x47.png 156w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">This will import each member\u2019s first name into the email they receive, without requiring you to personalize your messages manually.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you create your email list\u2019s sign-up form, you should think carefully about what information you want to collect besides email addresses. Every piece of data you gather becomes a potential merge field, which you can use to segment and personalize your lists:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1251\" height=\"616\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers.png\" alt=\"Segmentierung der Abonnenten in MailChimp.\" class=\"wp-image-17193\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers.png 1251w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-300x148.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-1024x504.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-768x378.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-345x170.png 345w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-840x414.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-1216x599.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-700x345.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-156x77.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-1080x532.png 1080w\" sizes=\"(max-width: 1251px) 100vw, 1251px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">To do that, you\u2019ll need to consider what information makes sense for your site to have. For example, if you run a job board site, collecting a \u201cjob type\u201d at signup means that you can segment subscribers by profession. You could then target members with messages about news and jobs in their industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Einige der n\u00fctzlichsten M\u00f6glichkeiten, wie Sie Ihre E-Mail-Listen segmentieren k\u00f6nnen, sind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Standort.<\/strong>\u00a0You can use data such as zip codes to filter your list by subscribers\u2019 locations. This is especially useful for membership sites that have a geographic element, such as an online component of a school that also offers in-person classes.<\/li>\n\n\n\n<li><strong>Anmeldedatum.<\/strong> Diese Informationen k\u00f6nnen genutzt werden, um neue Angebote zu unterbreiten, die neue Kunden ansprechen sollen, oder um Ihre \u00e4ltesten Abonnenten mit Sonderangeboten zu belohnen.<\/li>\n\n\n\n<li><strong>E-Mail-Aktivit\u00e4t.<\/strong>\u00a0It\u2019s also possible to segment your list based on customers that already have a high CTR or open rate. This is an easy way to see who your most loyal fans are. You may want to offer this group surveys, new opportunities, or discount codes.<\/li>\n\n\n\n<li><b>Interessen.<\/b> Schlie\u00dflich k\u00f6nnen Sie die Mitglieder bei der Anmeldung bitten, zu entscheiden, welche Arten von E-Mails sie erhalten m\u00f6chten. Auf diese Weise k\u00f6nnen die Mitglieder nur die Informationen selbst ausw\u00e4hlen, die sie interessieren. Als Bonus k\u00f6nnen Sie ein Feld auf der Landing Page f\u00fcr die Abmeldung hinzuf\u00fcgen, in dem die Kunden gefragt werden, ob sie die Newsletter, f\u00fcr die sie sich angemeldet haben, verwalten m\u00f6chten, anstatt sich abzumelden.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Vielleicht m\u00f6chten Sie separate Informationen manuell importieren, um Ihre Liste weiter zu segmentieren. Zum Beispiel, wenn Sie eine <a href=\"https:\/\/memberpress.com\/de\/?p=34873\">Liste der Kunden aus Ihrem Online<\/a> Zahlungssystem k\u00f6nnen Sie diese E-Mails als einzelne Datei herunterladen und als neues Listensegment hochladen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen auch <a href=\"https:\/\/docs.memberpress.com\/category\/27-email-marketing-addons\" target=\"_blank\" rel=\"noopener\">MemberPress integrieren<\/a> mit vielen E-Mail-Marketing-Plattformen, darunter <a href=\"https:\/\/memberpress.com\/de\/docs\/mailchimp\/\" target=\"_blank\" rel=\"noopener\">MailChimp<\/a>,\u00a0<a href=\"https:\/\/memberpress.com\/de\/docs\/aweber\/\" target=\"_blank\" rel=\"noopener\">AWeber<\/a>und <a href=\"https:\/\/memberpress.com\/de\/docs\/constant-contact\/\" target=\"_blank\" rel=\"noopener\">St\u00e4ndiger Kontakt<\/a>. This enables you to import a list of your site\u2019s members, so you can create a segment specifically for them. Some platforms even offer additional options \u2013 in MailChimp, for instance, you can use tags to segment your list further by membership level.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_for_Segmenting_Your_Email_List_Effectively\"><\/span>Tipps zur effektiven Segmentierung Ihrer E-Mail-Liste<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bevor wir einpacken, lassen Sie uns einige der besten M\u00f6glichkeiten besprechen, wie Sie Ihre segmentierten Listen zum Nutzen Ihrer Mitgliederseite einsetzen k\u00f6nnen. Sie k\u00f6nnen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Belohnen Sie Ihre treuesten Kunden.<\/strong> Dazu geh\u00f6rt das Angebot von Rabattcodes oder anderen Goodies f\u00fcr Kunden mit den h\u00f6chsten CTRs.<\/li>\n\n\n\n<li><strong>Erstellen einer <a href=\"https:\/\/memberpress.com\/de\/how-to-encourage-members-to-renew-their-membership\/\" target=\"_blank\" rel=\"noopener\">Tropfkampagne<\/a>.<\/strong> A targeted drip campaign helps you\u00a0encourage your current members to renew before their membership expires.<\/li>\n\n\n\n<li><strong>Filtern Sie irrelevante E-Mails heraus.<\/strong>\u00a0As we mentioned earlier, it\u2019s smart to make sure any email you send with a specific message is targeted to people who would find it relevant. For example, you\u2019d only want to advertise an event to those who live close by enough to attend it. You can then target your general list with content that has a broader focus.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"03oxrjYXQAT91g2yLBchCDwkdusSWUz8K\"><div class=\"responsive-video\"><iframe title=\"E-Mail-Marketing mit MemberPress + MailChimp (Teil 1): Einrichten und Global Merge Tag\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tQ-kguUczbE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ANSEHEN &gt;&gt;&gt; E-MAIL-MARKETING MIT MEMBERPRESS UND MAILCHIMP (3-TEILIGE VIDEOSERIE)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The more precise you can be with your email segmentation and targeting, the better. This ensures that you\u2019ll get the best results from your efforts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die E-Mail-Segmentierung ist eine hervorragende M\u00f6glichkeit, bestimmte Zielgruppen anzusprechen, um Ihr E-Mail-Marketing zu verbessern. <a href=\"https:\/\/www.getresponse.com\/blog\/segmenting-your-list\" target=\"_blank\" rel=\"noopener\">Engagementraten<\/a>. It enables you to tailor emails to different types of subscribers, making it more likely that they\u2019ll hear and respond to your messaging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fortunately, you can implement segmentation with nearly any popular email marketing tool. Some of the ways you can segment your messages include targeting subscribers based on their location, email activity, or sign-up date. You can also import your members\u2019 emails addresses using a <a href=\"https:\/\/docs.memberpress.com\/category\/27-email-marketing-addons\" target=\"_blank\" rel=\"noopener\">MemberPress-Zusatz<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie noch Fragen zur E-Mail-Segmentierung? Lassen Sie es uns im Kommentarbereich unten wissen!<\/p>","protected":false},"excerpt":{"rendered":"<p>Email marketing can be an excellent way to engage with new leads, as well as those who have purchased products from your business in the past. However, if you have a high unsubscribe rate, that may be a sign that you\u2019re irritating your followers with too many or irrelevant messages. One way to deal with [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17196,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[231],"tags":[169],"class_list":["post-17145","post","type-post","status-publish","format-standard","has-post-thumbnail","category-emails","tag-email-marketing","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"It&#039;s important to segment email lists to target your email marketing to improve its relevance. 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