{"id":17145,"date":"2018-11-26T14:39:27","date_gmt":"2018-11-26T21:39:27","guid":{"rendered":"https:\/\/memberpress.com\/?p=17145"},"modified":"2023-09-26T10:51:11","modified_gmt":"2023-09-26T14:51:11","slug":"why-you-should-be-segmenting-your-email-lists-and-how-to-get-started","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/","title":{"rendered":"Wie Sie E-Mail-Listen segmentieren (und warum Sie das tun sollten)"},"content":{"rendered":"<p><a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"activecampaign\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">E-Mail-Marketing<\/a> kann eine hervorragende M\u00f6glichkeit sein, neue Kunden anzusprechen, aber auch solche, die bereits Produkte von Ihrem Unternehmen gekauft haben. Wenn Sie jedoch eine <a href=\"https:\/\/www.mailjet.com\/support\/what-is-a-good-unsubscribe-rate,77.htm\" target=\"_blank\" rel=\"noopener\">hohe Abmeldungsrate<\/a>Das kann ein Zeichen daf\u00fcr sein, dass Sie Ihre Follower mit zu vielen oder irrelevanten Nachrichten irritieren.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69f28ea209a9f\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f28ea209a9f\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#An_Introduction_to_Email_List_Segmentation\" >Eine Einf\u00fchrung in die Segmentierung von E-Mail-Listen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#How_to_Get_Started_with_Email_List_Segmentation\" >Wie Sie mit der Segmentierung von E-Mail-Listen beginnen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#Tips_for_Segmenting_Your_Email_List_Effectively\" >Tipps zur effektiven Segmentierung Ihrer E-Mail-Liste<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>One way to deal with this problem is by using \u2018segmentation', a way to sort and filter your email lists. You can use segmentation to make sure your messages are going to the most relevant members of your audience. Your email list can be divided up based on demographic, level of interest in your business, or any other metric you\u2019d like to use.<\/p>\n\n\n\n<p>In diesem Artikel werden wir die Bedeutung der E-Mail-Segmentierung er\u00f6rtern und Ihnen einige Tipps f\u00fcr den Einstieg geben. Legen wir gleich los!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Email_List_Segmentation\"><\/span>Eine Einf\u00fchrung in die Segmentierung von E-Mail-Listen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wenn Sie eine Website mit Mitgliedschaft betreiben, <a href=\"https:\/\/memberpress.com\/de\/how-to-run-a-successful-email-campaign\/\" target=\"_blank\" rel=\"noopener\">E-Mail-Marketing<\/a>\u00a0kann f\u00fcr das Wachstum Ihres Unternehmens von unsch\u00e4tzbarem Wert sein. Vor allem ist sie eine der einzigen universellen digitalen Marketingplattformen. Die Nutzung sozialer Medien ist auf viele verschiedene Kan\u00e4le verteilt, aber fast jeder hat eine E-Mail-Adresse.<\/p>\n\n\n\n<p>Au\u00dferdem ist E-Mail-Marketing im Durchschnitt effektiver als Social-Media-Marketing. Insgesamt haben E-Mails eine durchschnittliche <a href=\"https:\/\/agencyanalytics.com\/blog\/social-media-vs-email-marketing\" target=\"_blank\" rel=\"noopener\">Click-Through-Rate (CTR)<\/a> von 3,57%. Facebook-Anzeigen schneiden zum Beispiel mit einer durchschnittlichen CTR von 0,07% deutlich schlechter ab. Die h\u00f6here CTR bedeutet, dass E-Mail-Marketing eine weitaus bessere Leistung bieten kann.\u00a0<a href=\"https:\/\/www.investopedia.com\/terms\/r\/returnoninvestment.asp\" target=\"_blank\" rel=\"noopener\">Rentabilit\u00e4t der Investition (ROI)<\/a> als Werbung in den sozialen Medien.<\/p>\n\n\n\n<p>Au\u00dferdem k\u00f6nnen Sie Ihre Kampagnen noch effektiver gestalten, indem Sie die E-Mail-Liste segmentieren. Bei der Segmentierung wird Ihr Publikum in verschiedene Gruppen eingeteilt, die auf unterschiedlichen demografischen Merkmalen, Aktivit\u00e4ten oder anderen von Ihnen gew\u00fcnschten Kriterien basieren.<\/p>\n\n\n\n<p>Sie k\u00f6nnen zum Beispiel Ihre <a href=\"https:\/\/www.tableau.com\/learn\/articles\/marketing-qualified-lead\" target=\"_blank\" rel=\"noopener\">Marketing-qualifizierte Leads (MQLs)<\/a> in einer Liste zusammenfassen. Dies sind Personen, die ihr Interesse an Ihrem Unternehmen bekundet haben, indem sie sich beispielsweise freiwillig in Ihre E-Mail-Liste eingetragen oder Ihre Website besucht haben. Auf diese Weise k\u00f6nnen Sie Ihre MQLs mit speziellen Werbeaktionen ansprechen, z. B. mit Rabattcodes oder kostenlosen Testversionen.<\/p>\n\n\n\n<p>Diese Segmentierung kann eine hervorragende Methode zur Verbesserung Ihrer E-Mail-Marketingbem\u00fchungen sein. Zum Beispiel, <a href=\"https:\/\/mailchimp.com\/resources\/effects-of-list-segmentation-on-email-marketing-stats\/\" target=\"_blank\" rel=\"noopener\">Forschung von MailChimp<\/a> zeigt, dass segmentierte E-Mails eine um 14% h\u00f6here \u00d6ffnungsrate als nicht segmentierte E-Mails haben, sowie eine um 100% h\u00f6here CTR.<\/p>\n\n\n\n<p>Dar\u00fcber hinaus kann die Segmentierung auch ein Mittel sein, um <a href=\"https:\/\/optinmonster.com\/10-proven-ways-to-reduce-email-unsubscribe-rates\/\" target=\"_blank\" rel=\"noopener\">Ihre Abmeldequote zu senken<\/a>. Sie k\u00f6nnten Ihre Liste zum Beispiel in Mitglieder und Nicht-Mitglieder unterteilen. Auf diese Weise k\u00f6nnen Sie vermeiden, Mitgliedern allgemeine Werbe-E-Mails zu schicken, die sie nur ver\u00e4rgern w\u00fcrden. Irrelevante E-Mails sind eine der <a href=\"https:\/\/blogs.constantcontact.com\/stop-customers-unsubscribing\/\" target=\"_blank\" rel=\"noopener\">wichtigste Gr\u00fcnde<\/a>\u00a0Menschen melden sich von Mailing-Listen ab, und die Segmentierung Ihrer Liste hilft Ihnen, die Relevanz Ihres gesamten Marketings hoch zu halten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_with_Email_List_Segmentation\"><\/span>Wie Sie mit der Segmentierung von E-Mail-Listen beginnen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gl\u00fccklicherweise sind fast alle <a href=\"https:\/\/www.wpbeginner.com\/showcase\/best-email-marketing-services\/\" target=\"_blank\" rel=\"noopener\">E-Mail-Marketing-L\u00f6sungen<\/a> enable you to segment your lists. In addition, most of them implement segmentation in a similar way.\u00a0In the popular <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener\">MailChimp<\/a> service, for example, you can segment your list either manually by importing a separate spreadsheet, or automatically by using \u2018merge fields'.<\/p>\n\n\n\n<p><a href=\"https:\/\/help.salesforce.com\/articleView?id=valid_merge_fields.htm&type=5\" target=\"_blank\" rel=\"noopener\">Felder zusammenf\u00fchren<\/a> sind Platzhalter, die bestimmte Informationen in Ihre E-Mails ziehen. M\u00f6glicherweise haben Sie sie in der Vergangenheit verwendet, um Nachrichten zu personalisieren, z. B. durch die Verwendung eines Tags wie <em>*|FNAME|*<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"768\" height=\"229\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM.png\" alt=\"Ein Beispiel f\u00fcr ein Platzhalterfeld.\" class=\"wp-image-17146\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-300x89.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-570x170.png 570w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-700x209.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-156x47.png 156w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n<p>Dadurch wird der Vorname jedes Mitglieds in die E-Mail importiert, die sie erhalten, ohne dass Sie Ihre Nachrichten manuell personalisieren m\u00fcssen.<\/p>\n\n\n\n<p>Wenn Sie das Anmeldeformular f\u00fcr Ihre E-Mail-Liste erstellen, sollten Sie sich genau \u00fcberlegen, welche Informationen Sie neben den E-Mail-Adressen noch erfassen m\u00f6chten. Jede Information, die Sie sammeln, wird zu einem potenziellen Seriendruckfeld, das Sie zur Segmentierung und Personalisierung Ihrer Listen verwenden k\u00f6nnen:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1251\" height=\"616\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers.png\" alt=\"Segmentierung der Abonnenten in MailChimp.\" class=\"wp-image-17193\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers.png 1251w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-300x148.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-1024x504.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-768x378.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-345x170.png 345w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-840x414.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-1216x599.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-700x345.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-156x77.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-1080x532.png 1080w\" sizes=\"(max-width: 1251px) 100vw, 1251px\" \/><\/figure>\n<\/div>\n\n\n<p>Zu diesem Zweck m\u00fcssen Sie \u00fcberlegen, welche Informationen f\u00fcr Ihre Website sinnvoll sind. Wenn Sie z. B. eine Jobb\u00f6rse betreiben, k\u00f6nnen Sie die Abonnenten bei der Anmeldung nach Berufsgruppen segmentieren, indem Sie einen \"Jobtyp\" erfassen. Dann k\u00f6nnen Sie Ihre Mitglieder gezielt mit Nachrichten \u00fcber Neuigkeiten und Stellenangebote in ihrer Branche ansprechen.<\/p>\n\n\n\n<p>Einige der n\u00fctzlichsten M\u00f6glichkeiten, wie Sie Ihre E-Mail-Listen segmentieren k\u00f6nnen, sind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Standort.<\/strong>\u00a0Sie k\u00f6nnen Daten wie Postleitzahlen verwenden, um Ihre Liste nach den Standorten der Abonnenten zu filtern. Dies ist besonders n\u00fctzlich f\u00fcr Mitglieder-Websites, die ein geografisches Element haben, wie z. B. eine Online-Komponente einer Schule, die auch pers\u00f6nliche Kurse anbietet.<\/li>\n\n\n\n<li><strong>Anmeldedatum.<\/strong> Diese Informationen k\u00f6nnen genutzt werden, um neue Angebote zu unterbreiten, die neue Kunden ansprechen sollen, oder um Ihre \u00e4ltesten Abonnenten mit Sonderangeboten zu belohnen.<\/li>\n\n\n\n<li><strong>E-Mail-Aktivit\u00e4t.<\/strong>\u00a0Es ist auch m\u00f6glich, Ihre Liste nach Kunden zu segmentieren, die bereits eine hohe CTR oder \u00d6ffnungsrate haben. So k\u00f6nnen Sie leicht feststellen, wer Ihre treuesten Fans sind. Vielleicht m\u00f6chten Sie dieser Gruppe Umfragen, neue M\u00f6glichkeiten oder Rabattcodes anbieten.<\/li>\n\n\n\n<li><b>Interessen.<\/b> Schlie\u00dflich k\u00f6nnen Sie die Mitglieder bei der Anmeldung bitten, zu entscheiden, welche Arten von E-Mails sie erhalten m\u00f6chten. Auf diese Weise k\u00f6nnen die Mitglieder nur die Informationen selbst ausw\u00e4hlen, die sie interessieren. Als Bonus k\u00f6nnen Sie ein Feld auf der Landing Page f\u00fcr die Abmeldung hinzuf\u00fcgen, in dem die Kunden gefragt werden, ob sie die Newsletter, f\u00fcr die sie sich angemeldet haben, verwalten m\u00f6chten, anstatt sich abzumelden.<\/li>\n<\/ul>\n\n\n\n<p>Vielleicht m\u00f6chten Sie separate Informationen manuell importieren, um Ihre Liste weiter zu segmentieren. Zum Beispiel, wenn Sie eine <a href=\"https:\/\/memberpress.com\/de\/?p=34873\">Liste der Kunden aus Ihrem Online<\/a> Zahlungssystem k\u00f6nnen Sie diese E-Mails als einzelne Datei herunterladen und als neues Listensegment hochladen.<\/p>\n\n\n\n<p>Sie k\u00f6nnen auch <a href=\"https:\/\/docs.memberpress.com\/category\/27-email-marketing-addons\" target=\"_blank\" rel=\"noopener\">MemberPress integrieren<\/a> mit vielen E-Mail-Marketing-Plattformen, darunter <a href=\"https:\/\/memberpress.com\/de\/docs\/mailchimp\/\" target=\"_blank\" rel=\"noopener\">MailChimp<\/a>,\u00a0<a href=\"https:\/\/memberpress.com\/de\/docs\/aweber\/\" target=\"_blank\" rel=\"noopener\">AWeber<\/a>und <a href=\"https:\/\/memberpress.com\/de\/docs\/constant-contact\/\" target=\"_blank\" rel=\"noopener\">St\u00e4ndiger Kontakt<\/a>. So k\u00f6nnen Sie eine Liste der Mitglieder Ihrer Website importieren und ein Segment speziell f\u00fcr diese erstellen. Einige Plattformen bieten sogar zus\u00e4tzliche Optionen - in MailChimp k\u00f6nnen Sie beispielsweise Tags verwenden, um Ihre Liste weiter nach Mitgliedschaftsstufe zu segmentieren.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_for_Segmenting_Your_Email_List_Effectively\"><\/span>Tipps zur effektiven Segmentierung Ihrer E-Mail-Liste<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bevor wir einpacken, lassen Sie uns einige der besten M\u00f6glichkeiten besprechen, wie Sie Ihre segmentierten Listen zum Nutzen Ihrer Mitgliederseite einsetzen k\u00f6nnen. Sie k\u00f6nnen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Belohnen Sie Ihre treuesten Kunden.<\/strong> Dazu geh\u00f6rt das Angebot von Rabattcodes oder anderen Goodies f\u00fcr Kunden mit den h\u00f6chsten CTRs.<\/li>\n\n\n\n<li><strong>Erstellen einer <a href=\"https:\/\/memberpress.com\/de\/how-to-encourage-members-to-renew-their-membership\/\" target=\"_blank\" rel=\"noopener\">Tropfkampagne<\/a>.<\/strong> A targeted drip campaign helps you\u00a0encourage your current members to renew before their membership expires.<\/li>\n\n\n\n<li><strong>Filtern Sie irrelevante E-Mails heraus.<\/strong>\u00a0Wie wir bereits erw\u00e4hnt haben, sollten Sie sicherstellen, dass jede E-Mail, die Sie mit einer bestimmten Nachricht versenden, an Personen gerichtet ist, f\u00fcr die sie relevant ist. Zum Beispiel sollten Sie eine Veranstaltung nur denjenigen ank\u00fcndigen, die in der N\u00e4he wohnen und daran teilnehmen k\u00f6nnen. Sie k\u00f6nnen dann Ihre allgemeine Liste mit Inhalten ansprechen, die einen breiteren Fokus haben.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"kTnYOBFcEf1GQzi6sleW\"><div class=\"responsive-video\"><iframe title=\"E-Mail-Marketing mit MemberPress + MailChimp (Teil 1): Einrichten und Global Merge Tag\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tQ-kguUczbE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ANSEHEN &gt;&gt;&gt; E-MAIL-MARKETING MIT MEMBERPRESS UND MAILCHIMP (3-TEILIGE VIDEOSERIE)<\/figcaption><\/figure>\n\n\n\n<p>Je genauer Sie Ihre E-Mail-Segmentierung und Zielgruppenansprache vornehmen k\u00f6nnen, desto besser. So k\u00f6nnen Sie sicherstellen, dass Sie mit Ihren Bem\u00fchungen die besten Ergebnisse erzielen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Die E-Mail-Segmentierung ist eine hervorragende M\u00f6glichkeit, bestimmte Zielgruppen anzusprechen, um Ihr E-Mail-Marketing zu verbessern. <a href=\"https:\/\/www.getresponse.com\/blog\/segmenting-your-list\" target=\"_blank\" rel=\"noopener\">Engagementraten<\/a>. So k\u00f6nnen Sie E-Mails auf verschiedene Arten von Abonnenten zuschneiden und die Wahrscheinlichkeit erh\u00f6hen, dass diese Ihre Nachrichten h\u00f6ren und darauf reagieren.<\/p>\n\n\n\n<p>Gl\u00fccklicherweise k\u00f6nnen Sie die Segmentierung mit fast jedem g\u00e4ngigen E-Mail-Marketing-Tool umsetzen. Sie k\u00f6nnen Ihre Nachrichten unter anderem nach Standort, E-Mail-Aktivit\u00e4t oder Anmeldedatum segmentieren. Sie k\u00f6nnen auch die E-Mail-Adressen Ihrer Mitglieder mit einem <a href=\"https:\/\/docs.memberpress.com\/category\/27-email-marketing-addons\" target=\"_blank\" rel=\"noopener\">MemberPress-Zusatz<\/a>.<\/p>\n\n\n\n<p>Haben Sie noch Fragen zur E-Mail-Segmentierung? Lassen Sie es uns im Kommentarbereich unten wissen!<\/p>","protected":false},"excerpt":{"rendered":"<p>Email marketing can be an excellent way to engage with new leads, as well as those who have purchased products from your business in the past. However, if you have a high unsubscribe rate, that may be a sign that you\u2019re irritating your followers with too many or irrelevant messages. 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