{"id":17254,"date":"2019-01-03T09:13:33","date_gmt":"2019-01-03T16:13:33","guid":{"rendered":"https:\/\/memberpress.com\/?p=17254"},"modified":"2021-01-18T14:14:37","modified_gmt":"2021-01-18T21:14:37","slug":"using-social-media-bots-the-good-and-bad","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/using-social-media-bots-the-good-and-bad\/","title":{"rendered":"Social Media Bots: Sind sie alle schlecht?"},"content":{"rendered":"<p>Wahrscheinlich wissen Sie inzwischen, dass soziale Medien ein Muss sind, wenn Sie Ihr Gesch\u00e4ft mit einer Mitgliederseite ausbauen wollen. Und Sie wissen wahrscheinlich aus erster Hand, wie zeitaufw\u00e4ndig die Durchf\u00fchrung einer Social-Media-Kampagne sein kann.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a7039233bd93\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a7039233bd93\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/using-social-media-bots-the-good-and-bad\/#Social_Media_Automation\" >Automatisierung sozialer Medien<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/using-social-media-bots-the-good-and-bad\/#Some_Bots_Are_Bad\" >(Einige) Bots sind schlecht<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/using-social-media-bots-the-good-and-bad\/#Warning_Signs\" >Warnschilder\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/using-social-media-bots-the-good-and-bad\/#Create_Legitimate_and_Safe_Bots\" >Legitime und sichere Bots erstellen<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Hoffentlich haben Sie die <a href=\"https:\/\/memberpress.com\/de\/find-your-ideal-social-media-followers-the-tools-list\/\" target=\"_blank\" rel=\"noopener noreferrer\">unsere Beitr\u00e4ge \u00fcber Tools, die Ihnen Ihr Social Media Marketing erleichtern k\u00f6nnen<\/a>. Aber wie bei allem, was mit dem Betrieb eines Unternehmens zu tun hat - und wie bei allem, was mit sozialen Medien zu tun hat - gibt es auch bei der Verwendung von Social-Media-Bots und anderen Automatisierungstools ein paar Gebote und Verbote.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media_Automation\"><\/span><b>Automatisierung sozialer Medien<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>F\u00fcr den Fall, dass Sie zu sp\u00e4t zur Party kommen, hier eine kurze Zusammenfassung: Social-Media-Automatisierung ist, wenn Sie Software - oder Tools - verwenden, um Inhalte auf Ihren Plattformen zu planen und zu posten.<\/p>\n\n\n\n<p>Diese Software rationalisiert die Planung, Erstellung und Ver\u00f6ffentlichung von Beitr\u00e4gen in sozialen Medien. Au\u00dferdem erhalten Sie hilfreiche Analysen und Metrikberichte, damit Sie sehen k\u00f6nnen, wie Ihre Beitr\u00e4ge wirken und bei den Zielgruppen ankommen.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<p>Nat\u00fcrlich gibt es Dinge, die man mit Automatisierungswerkzeugen nicht machen kann. Und es gibt Dinge, die Sie <i>sollte nicht<\/i> mit Automatisierung zu tun.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<p>Tools zur Automatisierung sozialer Medien k\u00f6nnen das nicht:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>F\u00fchren Sie sinnvolle Unterhaltungen mit Ihren Anh\u00e4ngern<\/li><li>Ver\u00f6ffentlichen Sie die neuesten, frischesten und aufregendsten Inhalte (d. h., es k\u00f6nnen neue Vorschl\u00e4ge f\u00fcr Sie geladen werden, aber Sie m\u00fcssen immer noch entscheiden, was und wann Sie es ver\u00f6ffentlichen)<\/li><li>Inhalte f\u00fcr Sie erstellen<\/li><\/ul>\n\n\n\n<p>Diese und andere wichtige Aktivit\u00e4ten f\u00fcr produktive soziale Medien sollten von Menschen durchgef\u00fchrt werden, die den Zweck, die Ziele und die Bed\u00fcrfnisse Ihrer Mitgliederseite verstehen. Schlie\u00dflich besteht einer der Hauptzwecke der sozialen Medien darin, mit Menschen auf einer pers\u00f6nlicheren Ebene in Kontakt zu treten.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Some_Bots_Are_Bad\"><\/span><b>(Einige) Bots sind schlecht<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Eine Komponente der Automatisierung sozialer Medien sind Bots. Bots sind Teile von Software-Algorithmen, die k\u00fcnstliche Intelligenz nutzen, um eine Vielzahl von Aufgaben zu erledigen. Diese Aufgaben k\u00f6nnen das Sammeln von Informationen und die Interaktion mit Mitgliedern, Kunden und Followern sein.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<p>Bots, die in Social-Media-Plattformen und Automatisierungstools eingesetzt werden, sind wie virtuelle Assistenten in Miniaturformat - man denke an Chatbots -, die Sie bei der Durchf\u00fchrung Ihrer sozialen Kampagnen unterst\u00fctzen k\u00f6nnen.<\/p>\n\n\n\n<p>Chatbots k\u00f6nnen Ihnen helfen, einen einfachen und schnellen Kundenservice zu bieten, Mitglieder durch den Verkaufsprozess zu f\u00fchren und sogar gezielte Produkte auf der Grundlage ihres Avatars anzubieten.<\/p>\n\n\n\n<p>Bots k\u00f6nnen jedoch Ihrer Social-Media-Pr\u00e4senz und sogar Ihrem Unternehmen schaden (ganz zu schweigen von der Einladung von Malware auf Ihren Computer!) In der allgemeinen Online-Pr\u00e4senz kann ein b\u00f6ser Bot gro\u00dfen Schaden anrichten, indem er Passw\u00f6rter sammelt, Tastatureingaben protokolliert und sogar Finanzinformationen sammelt.<\/p>\n\n\n\n<p>Es hat sich auch gezeigt, dass Bots <a href=\"https:\/\/www.washingtonpost.com\/politics\/2019\/11\/20\/are-bots-manipulating-conversation-heres-whats-changed-since\/\" target=\"_blank\" rel=\"noopener noreferrer\">Trendthemen beeinflussen<\/a> auf Social-Media-Plattformen, um die Meinungen echter menschlicher Nutzer zu beeinflussen.<\/p>\n\n\n\n<p>Bots k\u00f6nnen die Social-Media-Plattformen anderer Nutzer m\u00f6gen, ihnen folgen und sie kommentieren, was eine praktische Funktion zu sein scheint. Aber weil sie keine Menschen sind, verstehen Bots den menschlichen Kontext nicht.<\/p>\n\n\n\n<p>Sie m\u00f6gen, folgen oder retweeten vielleicht einen Hashtag, auf den sie programmiert wurden und der nicht unbedingt die Ideale Ihrer Marke oder Ihre pers\u00f6nlichen Werte widerspiegelt. <\/p>\n\n\n\n<p>M\u00f6glicherweise folgen sie auch Konten, die nicht unbedingt Ihrer Zielgruppe oder Ihrem Kunden-Avatar entsprechen. Dies kann dazu f\u00fchren, dass die Verbindung zu Ihren Followern, die Sie zum Teil hart erarbeitet haben, abbricht.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<p>Und es gibt noch eine weitere Sache, vor der man sich besonders in Acht nehmen sollte - vor Bots, die gef\u00e4lschte Konten erstellen oder die Online-Identit\u00e4ten von Menschen stehlen, um Spam zu verbreiten, oder die Teil der Pakete sind, die dubiose Unternehmen anbieten, um eine bestimmte Anzahl von Followern zu kaufen.<\/p>\n\n\n\n<p>Die Follower auf diesen Konten sind Bots und dienen lediglich dazu, die Followerzahl aufzubl\u00e4hen. Es ist eine Situation, in der Quantit\u00e4t \u00fcber Qualit\u00e4t geht, in der Sie Geld ausgeben, um Follower zu bekommen, aber keiner dieser Tausenden von Followern jemals Ihr Produkt kauft.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<p>Im Jahr 2017, <a href=\"https:\/\/www.nytimes.com\/2017\/06\/06\/business\/media\/instagram-bots.html\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram hat begonnen, hart durchzugreifen<\/a> \u00fcber Unternehmen, die (nat\u00fcrlich gegen Bezahlung) gef\u00e4lschte Follower, Likes und Kommentare auf ihrer Plattform anbieten. Die <i>New York Times <\/i>ver\u00f6ffentlichte eine<a href=\"https:\/\/www.nytimes.com\/interactive\/2018\/01\/27\/technology\/social-media-bots.html?module=inline\" target=\"_blank\" rel=\"noopener noreferrer\"> eingehender Artikel<\/a> im Jahr 2018 \u00fcber den \"Schwarzmarkt\" von Social Media Bots und gef\u00e4lschten Followern.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<p>Wir sagen nicht, dass Sie Angst vor der Verwendung von Bots - insbesondere Chatbots - haben sollten, aber nehmen Sie sich vor Bots in Acht, die sich unsittlich verhalten. Es ist wichtig, dass Sie die Bots, die Sie verwenden (und mit denen Sie interagieren), gr\u00fcndlich recherchieren und daran denken, dass die besten Bots diejenigen sind, die <i>helfen<\/i> Sie, nicht so tun, als ob <i>sein<\/i> Sie.<\/p>\n\n\n\n<p>Denken Sie immer daran, dass die Qualit\u00e4t der Follower und nicht die Quantit\u00e4t der Follower ausschlaggebend ist.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Warnschilder<span class=\"Apple-converted-space\">\u00a0<\/span><\/b><\/h2>\n\n\n\n<p>Im Folgenden finden Sie eine Liste von Dingen, auf die Sie achten sollten, wenn es sich um schlechte Bots oder solche handelt, die Bots auf unprofessionelle und\/oder unethische Weise einsetzen:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Gef\u00e4lschte Konten: solche, die Ihnen Follower f\u00fcr einen Preis anbieten, oder solche, die Ihnen folgen (lassen Sie sich nicht darauf ein!)<\/li><li>Falsche Follower oder Popularit\u00e4t: diejenigen, die anbieten, die Zahl Ihrer Follower zu erh\u00f6hen, in Ihrem Namen zu retweeten oder Ihren Beitr\u00e4gen gegen Bezahlung Likes oder Kommentare zu geben<\/li><li>Wettbewerber-Angreifer: Bots, die Ihre Konkurrenten mit schlechten Bewertungen \u00fcberziehen oder andere unethische und illegale Gesch\u00e4ftspraktiken anwenden<\/li><li>Propagandaschleudern: Die obige Warnung, dass Bots etwas in Ihrem Namen retweeten k\u00f6nnen, wenn sie so programmiert sind, dass sie einem Hashtag folgen, kann nach hinten losgehen, wenn sie etwas retweeten, das zur rasanten Verbreitung von Fake News beitragen k\u00f6nnte.<\/li><li>Die Verwendung von zu vielen Bots: Vergessen Sie nicht, dass soziale Medien eine M\u00f6glichkeit sind, mit Mitgliedern und Followern auf einer pers\u00f6nlichen Ebene in Kontakt zu treten, und dass die Verwendung von zu vielen Bots zu einer Unterbrechung der Verbindung f\u00fchrt.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_Legitimate_and_Safe_Bots\"><\/span><b>Legitime und sichere Bots erstellen<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wenn Sie auf der Suche nach einem sicheren Ort sind, um Ihren eigenen Bot zu erstellen, versuchen Sie es mit <a href=\"https:\/\/developers.facebook.com\/docs\/messenger-platform\/getting-started\/quick-start\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Messenger<\/a> um Ihr erstes zu bauen. Und sehen Sie sich unbedingt an <a href=\"https:\/\/chatfuel.com\" target=\"_blank\" rel=\"noopener noreferrer\">Chatfuel<\/a>Es handelt sich um die weltweit f\u00fchrende Chatbot-Plattform, die von bekannten Unternehmen wie Adidas, HTC und JustEat genutzt wird.<\/p>\n\n\n\n<p><a href=\"http:\/\/conversable.com\" target=\"_blank\" rel=\"noopener noreferrer\">Gespr\u00e4chsf\u00e4hig<\/a> ist eine Plattform f\u00fcr automatische Nachrichten\u00fcbermittlung und Sprachassistenten. Facebook selbst ist ein Kunde, ebenso wie der Lebensmittelriese Pizza Hut und eine Reihe von Lebensmittel- und Supermarktketten wie Whole Foods und 7-Eleven.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<p><i>Wir haben Ihnen zwar die schlechten Seiten der automatisierten Social Media Bots gezeigt, aber auch, wie sie zum Guten eingesetzt werden k\u00f6nnen. Wir wollen es also wissen: Setzen Sie Bots ein? Haben sie Ihrer Mitgliederseite geholfen? Und wie? Wir w\u00fcrden uns freuen, wenn Sie Ihre Erfahrungen mit unseren Lesern teilen. Schreiben Sie unten einen Kommentar!<\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>You probably know by now that social media is a must as you grow your membership-site business. And you probably know firsthand how time-consuming running a social media campaign can be. Hopefully you\u2019ve caught our posts about tools that can help you facilitate your social media marketing. But as with anything in running a business\u2014and [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":17310,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-17254","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"As with everything when it comes to social media, there are a few do&#039;s and don\u2019ts when it comes to using social media bots. Learn them here.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Lindsay Flanagan\"\/>\n\t<meta name=\"keywords\" content=\"social media bots\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/de\/blog\/using-social-media-bots-the-good-and-bad\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"de_DE\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Social Media Bots: Are They All Bad?\" \/>\n\t\t<meta property=\"og:description\" content=\"As with everything when it comes to social media, there are a few do&#039;s and don\u2019ts when it comes to using social media bots. Learn them here.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/de\/blog\/using-social-media-bots-the-good-and-bad\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Social-Media-Bots@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Social-Media-Bots@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"888\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2019-01-03T16:13:33+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2021-01-18T21:14:37+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Social Media Bots: Are They All Bad?\" \/>\n\t\t<meta name=\"twitter:description\" content=\"As with everything when it comes to social media, there are a few do&#039;s and don\u2019ts when it comes to using social media bots. Learn them here.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Social-Media-Bots@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/using-social-media-bots-the-good-and-bad\\\/#blogposting\",\"name\":\"Social Media Bots: Are They All Bad?\",\"headline\":\"Social Media Bots: Are They All Bad?\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/Social-Media-Bots@2x.png\",\"width\":1480,\"height\":888,\"caption\":\"social media bots\"},\"datePublished\":\"2019-01-03T09:13:33-05:00\",\"dateModified\":\"2021-01-18T14:14:37-05:00\",\"inLanguage\":\"de-DE\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/using-social-media-bots-the-good-and-bad\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/using-social-media-bots-the-good-and-bad\\\/#webpage\"},\"articleSection\":\"Uncategorized\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/using-social-media-bots-the-good-and-bad\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/de\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/uncategorized\\\/#listItem\",\"name\":\"Uncategorized\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/uncategorized\\\/#listItem\",\"position\":2,\"name\":\"Uncategorized\",\"item\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/uncategorized\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/using-social-media-bots-the-good-and-bad\\\/#listItem\",\"name\":\"Social Media Bots: Are They All Bad?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/using-social-media-bots-the-good-and-bad\\\/#listItem\",\"position\":3,\"name\":\"Social Media Bots: Are They All Bad?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/uncategorized\\\/#listItem\",\"name\":\"Uncategorized\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/using-social-media-bots-the-good-and-bad\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/using-social-media-bots-the-good-and-bad\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/flanagan\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/flanagan\\\/\",\"name\":\"Lindsay Flanagan\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/fc243338121bf9a54e30440a5d4af73f.jpg?ver=1785431634\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/using-social-media-bots-the-good-and-bad\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/using-social-media-bots-the-good-and-bad\\\/\",\"name\":\"Social Media Bots: Are They All Bad?\",\"description\":\"As with everything when it comes to social media, there are a few do's and don\\u2019ts when it comes to using social media bots. Learn them here.\",\"inLanguage\":\"de-DE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/using-social-media-bots-the-good-and-bad\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/Social-Media-Bots@2x.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/using-social-media-bots-the-good-and-bad\\\/#mainImage\",\"width\":1480,\"height\":888,\"caption\":\"social media bots\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/using-social-media-bots-the-good-and-bad\\\/#mainImage\"},\"datePublished\":\"2019-01-03T09:13:33-05:00\",\"dateModified\":\"2021-01-18T14:14:37-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"de-DE\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Social Media Bots: Are They All Bad?<\/title>\n\n","aioseo_head_json":{"title":"Social Media Bots: Sind sie alle schlecht?","description":"Wie bei allem, was mit sozialen Medien zu tun hat, gibt es auch bei der Verwendung von Social-Media-Bots einige Gebote und Verbote. Erfahren Sie sie hier.","canonical_url":"https:\/\/memberpress.com\/de\/blog\/using-social-media-bots-the-good-and-bad\/","robots":"max-image-preview:large","keywords":"social media bots","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/de\/blog\/using-social-media-bots-the-good-and-bad\/#blogposting","name":"Social Media Bots: Are They All Bad?","headline":"Social Media Bots: Are They All Bad?","author":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/flanagan\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/de\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Social-Media-Bots@2x.png","width":1480,"height":888,"caption":"social media bots"},"datePublished":"2019-01-03T09:13:33-05:00","dateModified":"2021-01-18T14:14:37-05:00","inLanguage":"de-DE","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/de\/blog\/using-social-media-bots-the-good-and-bad\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/de\/blog\/using-social-media-bots-the-good-and-bad\/#webpage"},"articleSection":"Uncategorized"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/de\/blog\/using-social-media-bots-the-good-and-bad\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/de","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/uncategorized\/#listItem","name":"Uncategorized"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/uncategorized\/#listItem","position":2,"name":"Uncategorized","item":"https:\/\/memberpress.com\/de\/blog\/category\/uncategorized\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/using-social-media-bots-the-good-and-bad\/#listItem","name":"Social Media Bots: Are They All Bad?"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/using-social-media-bots-the-good-and-bad\/#listItem","position":3,"name":"Social Media Bots: Are They All Bad?","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/uncategorized\/#listItem","name":"Uncategorized"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/de\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/de\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/de\/blog\/using-social-media-bots-the-good-and-bad\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/de\/blog\/using-social-media-bots-the-good-and-bad\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/de\/blog\/author\/flanagan\/#author","url":"https:\/\/memberpress.com\/de\/blog\/author\/flanagan\/","name":"Lindsay Flanagan","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/fc243338121bf9a54e30440a5d4af73f.jpg?ver=1785431634"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/de\/blog\/using-social-media-bots-the-good-and-bad\/#webpage","url":"https:\/\/memberpress.com\/de\/blog\/using-social-media-bots-the-good-and-bad\/","name":"Social Media Bots: Are They All Bad?","description":"As with everything when it comes to social media, there are a few do's and don\u2019ts when it comes to using social media bots. Learn them here.","inLanguage":"de-DE","isPartOf":{"@id":"https:\/\/memberpress.com\/de\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/de\/blog\/using-social-media-bots-the-good-and-bad\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/flanagan\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/flanagan\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Social-Media-Bots@2x.png","@id":"https:\/\/memberpress.com\/de\/blog\/using-social-media-bots-the-good-and-bad\/#mainImage","width":1480,"height":888,"caption":"social media bots"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/de\/blog\/using-social-media-bots-the-good-and-bad\/#mainImage"},"datePublished":"2019-01-03T09:13:33-05:00","dateModified":"2021-01-18T14:14:37-05:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/de\/#website","url":"https:\/\/memberpress.com\/de\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"de-DE","publisher":{"@id":"https:\/\/memberpress.com\/de\/#organization"}}]},"og:locale":"de_DE","og:site_name":"MemberPress","og:type":"article","og:title":"Social Media Bots: Are They All Bad?","og:description":"As with everything when it comes to social media, there are a few do's and don\u2019ts when it comes to using social media bots. Learn them here.","og:url":"https:\/\/memberpress.com\/de\/blog\/using-social-media-bots-the-good-and-bad\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Social-Media-Bots@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Social-Media-Bots@2x.png","og:image:width":1480,"og:image:height":888,"article:published_time":"2019-01-03T16:13:33+00:00","article:modified_time":"2021-01-18T21:14:37+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"Social Media Bots: Are They All Bad?","twitter:description":"As with everything when it comes to social media, there are a few do's and don\u2019ts when it comes to using social media bots. Learn them here.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Social-Media-Bots@2x.png"},"aioseo_meta_data":{"post_id":"17254","title":null,"description":"Wie bei allem, was mit sozialen Medien zu tun hat, gibt es auch bei der Verwendung von Social-Media-Bots einige Gebote und Verbote. Erfahren Sie sie hier.","keywords":[{"label":"social media bots","value":"social media bots"}],"keyphrases":{"focus":{"keyphrase":"social media bots","score":64,"analysis":{"keyphraseInTitle":[],"keyphraseInDescription":{"title":"Focus keyphrase in meta description","description":"Focus keyphrase found in meta description.","score":9,"maxScore":9,"error":0},"keyphraseInURL":{"title":"Focus Keyphrase in URL","description":"Focus Keyphrase used in the URL.","score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"title":"Focus keyphrase in introduction","description":"Your Focus keyphrase does not appear in the first paragraph. Make sure the topic is clear immediately.","score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"title":"Focus Keyphrase in Subheadings","description":"Use your focus keyphrase more in your H2 and H3 subheadings","score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"title":"Focus keyphrase in image alt attributes","description":"Focus keyphrase not found in image alt attribute(s). Add an image with your Focus keyphrase as alt text.","score":3,"maxScore":9,"error":1},"keyphraseLength":{"title":"Focus keyphrase length","description":"Good job!","score":9,"maxScore":9,"error":0,"length":3}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"none","schema_type_options":"{\"webPage\":{\"webPageType\":\"WebPage\"},\"article\":{\"articleType\":\"BlogPosting\"},\"book\":[],\"course\":[],\"event\":[],\"jobPosting\":[],\"music\":[],\"person\":[],\"product\":[],\"recipe\":[],\"restaurant\":[],\"service\":[],\"software\":[],\"video\":[]}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":{"businessInfo":{"name":"","urls":{"website":"","aboutPage":"","contactPage":""},"address":{"line1":"","line2":"","zip":"","city":"","state":"","country":""},"contact":{"email":"","phone":"","fax":""},"ids":{"vatID":"","taxID":"","chamberID":""},"payment":{"priceIndication":"","currenciesAccepted":"","methodsAccepted":""},"areaServed":""},"openingHours":{"show":false,"closedLabel":"","open24h":false,"open24hLabel":"","open247":false,"use24hFormat":false,"twoSets":false,"timezone":"","hours":[]}},"seo_analyzer_scan_date":"2025-10-09 17:32:36","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:23","updated":"2026-03-03 15:06:51"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/uncategorized\/\" title=\"Uncategorized\">Uncategorized<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tSocial Media Bots: Are They All Bad?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"Uncategorized","link":"https:\/\/memberpress.com\/de\/blog\/category\/uncategorized\/"},{"label":"Social Media Bots: Are They All Bad?","link":"https:\/\/memberpress.com\/de\/blog\/using-social-media-bots-the-good-and-bad\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>You probably know by now that social media is a must as you grow your membership-site business. And you probably know firsthand how time-consuming running a social media campaign can be.<\/p>","content":[{"type":"text","data":"You probably know by now that social media is a must as you grow your membership-site business. And you probably know firsthand how time-consuming running a social media campaign can be."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Hopefully you\u2019ve caught <a href=\"https:\/\/memberpress.com\/find-your-ideal-social-media-followers-the-tools-list\/\" target=\"_blank\" rel=\"noopener noreferrer\">our posts about tools that can help you facilitate your social media marketing<\/a>. But as with anything in running a business\u2014and as with anything involving social media\u2014there are a few do's and don\u2019ts when it comes to using social media bots and other automation tools.<\/p>","content":[{"type":"text","data":"Hopefully you\u2019ve caught <a href=\"https:\/\/memberpress.com\/find-your-ideal-social-media-followers-the-tools-list\/\" target=\"_blank\" rel=\"noopener noreferrer\">our posts about tools that can help you facilitate your social media marketing<\/a>. But as with anything in running a business\u2014and as with anything involving social media\u2014there are a few do's and don\u2019ts when it comes to using social media bots and other automation tools."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>Social Media Automation<\/b><\/h2>","content":"Automatisierung sozialer Medien","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>In case you\u2019re late to the party, here\u2019s a quick recap: social media automation is when you use software\u2014or tools\u2014to schedule and post content across your platforms.<\/p>","content":[{"type":"text","data":"In case you\u2019re late to the party, here\u2019s a quick recap: social media automation is when you use software\u2014or tools\u2014to schedule and post content across your platforms."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This software streamlines social media scheduling, curating, and posting. It also gives you helpful analytics and metrics reports so you can see how your posts are performing and resonating with audiences.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>","content":[{"type":"text","data":"This software streamlines social media scheduling, curating, and posting. It also gives you helpful analytics and metrics reports so you can see how your posts are performing and resonating with audiences.<span class=\"Apple-converted-space\">\u00a0<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Of course, there are things you can\u2019t do with automation tools. And there are things you <i>shouldn\u2019t<\/i> do with automation.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>","content":[{"type":"text","data":"Of course, there are things you can\u2019t do with automation tools. And there are things you <i>shouldn\u2019t<\/i> do with automation.<span class=\"Apple-converted-space\">&nbsp;<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Social media automation tools can\u2019t:<\/p>","content":[{"type":"text","data":"Social media automation tools can\u2019t:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Engage in meaningful conversations with followers<\/li><li>Post the newest, freshest, most exciting content (meaning, it can load new suggestions for you, but you still need to choose what to share and when)<\/li><li>Create content for you<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>F\u00fchren Sie sinnvolle Unterhaltungen mit Ihren Anh\u00e4ngern<\/li><li>Ver\u00f6ffentlichen Sie die neuesten, frischesten und aufregendsten Inhalte (d. h., es k\u00f6nnen neue Vorschl\u00e4ge f\u00fcr Sie geladen werden, aber Sie m\u00fcssen immer noch entscheiden, was und wann Sie es ver\u00f6ffentlichen)<\/li><li>Inhalte f\u00fcr Sie erstellen<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>These and other essential activities for productive social media should be performed by humans who understand your membership site\u2019s purpose, goals, and needs. After all, one of the main purposes of social media is to connect with people on a more personal level.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>","content":[{"type":"text","data":"These and other essential activities for productive social media should be performed by humans who understand your membership site\u2019s purpose, goals, and needs. After all, one of the main purposes of social media is to connect with people on a more personal level.<span class=\"Apple-converted-space\">&nbsp;<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>(Some) Bots Are Bad<\/b><\/h2>","content":"(Einige) Bots sind schlecht","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>One component of social media automation is bots. Bots are parts of software\u2014algorithms\u2014that use artificial intelligence to do a variety of tasks. These tasks might be gathering information and interacting with members, customers, and followers.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>","content":[{"type":"text","data":"One component of social media automation is bots. Bots are parts of software\u2014algorithms\u2014that use artificial intelligence to do a variety of tasks. These tasks might be gathering information and interacting with members, customers, and followers.<span class=\"Apple-converted-space\">\u00a0<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Bots used inside social media platforms and automation tools are like miniature virtual assistants\u2014think chatbots\u2014who can help you run your social campaigns.<\/p>","content":[{"type":"text","data":"Bots used inside social media platforms and automation tools are like miniature virtual assistants\u2014think chatbots\u2014who can help you run your social campaigns."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Chatbots can help you provide simple and quick customer service, guide members through the sales process, and even offer targeted products based on their avatar.<\/p>","content":[{"type":"text","data":"Chatbots can help you provide simple and quick customer service, guide members through the sales process, and even offer targeted products based on their avatar."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, bots can harm your social media presence and even your business (not to mention invite malware on your computer!). In the general online presence, a bad bot can do major damage by gathering passwords, logging keystrokes, and even gathering financial information.<\/p>","content":[{"type":"text","data":"However, bots can harm your social media presence and even your business (not to mention invite malware on your computer!). In the general online presence, a bad bot can do major damage by gathering passwords, logging keystrokes, and even gathering financial information."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It\u2019s also been shown that bots can <a href=\"https:\/\/www.washingtonpost.com\/politics\/2019\/11\/20\/are-bots-manipulating-conversation-heres-whats-changed-since\/\" target=\"_blank\" rel=\"noopener noreferrer\">influence trending topics<\/a> on social media platforms, effectively persuading the opinions of real human users.<\/p>","content":[{"type":"text","data":"It\u2019s also been shown that bots can <a href=\"https:\/\/www.washingtonpost.com\/politics\/2019\/11\/20\/are-bots-manipulating-conversation-heres-whats-changed-since\/\" target=\"_blank\" rel=\"noopener noreferrer\">influence trending topics<\/a> on social media platforms, effectively persuading the opinions of real human users."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Bots can like, follow, and comment on other users\u2019 social media platforms, which may seem like a handy feature. But because they aren\u2019t human, bots don\u2019t understand human context.<\/p>","content":[{"type":"text","data":"Bots can like, follow, and comment on other users\u2019 social media platforms, which may seem like a handy feature. But because they aren\u2019t human, bots don\u2019t understand human context."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>They may like, follow, or retweet a hashtag they\u2019ve been programmed to follow that may not necessarily reflect your brand\u2019s ideals or your personal values. <\/p>","content":[{"type":"text","data":"They may like, follow, or retweet a hashtag they\u2019ve been programmed to follow that may not necessarily reflect your brand\u2019s ideals or your personal values. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>They may also follow accounts that aren\u2019t necessarily your target audience or customer avatar. This can cause a disconnect with your followers, some of whom you've worked hard to gain.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>","content":[{"type":"text","data":"They may also follow accounts that aren\u2019t necessarily your target audience or customer avatar. This can cause a disconnect with your followers, some of whom you've worked hard to gain.<span class=\"Apple-converted-space\">\u00a0<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And there\u2019s one more thing to be especially wary of\u2014bots who create fake accounts or steal people\u2019s online identities to promote spam or are part of the \u201cbuy X amount of followers\u201d packages shady-businesses offer.<\/p>","content":[{"type":"text","data":"And there\u2019s one more thing to be especially wary of\u2014bots who create fake accounts or steal people\u2019s online identities to promote spam or are part of the \u201cbuy X amount of followers\u201d packages shady-businesses offer."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The followers on those accounts are bots and merely serve to inflate the follower count. It\u2019s a quantity-over-quality situation where you spend money to get followers but not one of those thousands of followers ever purchases your product.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>","content":[{"type":"text","data":"The followers on those accounts are bots and merely serve to inflate the follower count. It\u2019s a quantity-over-quality situation where you spend money to get followers but not one of those thousands of followers ever purchases your product.<span class=\"Apple-converted-space\">\u00a0<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In 2017, <a href=\"https:\/\/www.nytimes.com\/2017\/06\/06\/business\/media\/instagram-bots.html\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram started to crack down<\/a> on businesses who offered (for a price, of course) fake follows, likes, and comments on their platform. The <i>New York Times <\/i>published an<a href=\"https:\/\/www.nytimes.com\/interactive\/2018\/01\/27\/technology\/social-media-bots.html?module=inline\" target=\"_blank\" rel=\"noopener noreferrer\"> in-depth article<\/a> in 2018 about the \u201cblack market\u201d of social media bots and fake followers.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>","content":[{"type":"text","data":"In 2017, <a href=\"https:\/\/www.nytimes.com\/2017\/06\/06\/business\/media\/instagram-bots.html\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram started to crack down<\/a> on businesses who offered (for a price, of course) fake follows, likes, and comments on their platform. The <i>New York Times <\/i>published an<a href=\"https:\/\/www.nytimes.com\/interactive\/2018\/01\/27\/technology\/social-media-bots.html?module=inline\" target=\"_blank\" rel=\"noopener noreferrer\"> in-depth article<\/a> in 2018 about the \u201cblack market\u201d of social media bots and fake followers.<span class=\"Apple-converted-space\">&nbsp;<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We\u2019re not saying you should be scared to use bots\u2014chatbots, specifically\u2014but beware of any bots who engage in unsavory behavior. It\u2019s important you thoroughly research the bots you choose to use (and interact with) and remember that the best ones are those who <i>assist<\/i> you, not pretend to <i>be<\/i> you.<\/p>","content":[{"type":"text","data":"We\u2019re not saying you should be scared to use bots\u2014chatbots, specifically\u2014but beware of any bots who engage in unsavory behavior. It\u2019s important you thoroughly research the bots you choose to use (and interact with) and remember that the best ones are those who <i>assist<\/i> you, not pretend to <i>be<\/i> you."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Always keep in mind that the quality of followers, rather than the quantity of followers, is what really matters.<\/p>","content":[{"type":"text","data":"Always keep in mind that the quality of followers, rather than the quantity of followers, is what really matters."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>Warning Signs<span class=\"Apple-converted-space\">&nbsp;<\/span><\/b><\/h2>","content":"Warnschilder&nbsp;","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Below is a list of things to watch for when it comes to bad bots or those using bots in unprofessional and\/or unethical ways:<\/p>","content":[{"type":"text","data":"Below is a list of things to watch for when it comes to bad bots or those using bots in unprofessional and\/or unethical ways:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Fake accounts: those who offer you followers for a price, or those who follow you (don\u2019t engage!)<\/li><li>False followers or popularity: those who offer to increase your follower count, retweet on your behalf, or give your posts likes or comments for a price<\/li><li>Competitor attackers: bots who bulldoze your competitors by giving them bad reviews or who engage in other unethical and illegitimate business practices<\/li><li>Propaganda pushers: the warning above that bots can retweet something on your behalf if programmed to follow a hashtag can backfire if they retweet something that may contribute to the wildfire spread of fake news<\/li><li>The use of too many bots: don\u2019t forget that social media is a way to connect with members and followers on a personal level and that using too many bots creates a disconnect<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Gef\u00e4lschte Konten: solche, die Ihnen Follower f\u00fcr einen Preis anbieten, oder solche, die Ihnen folgen (lassen Sie sich nicht darauf ein!)<\/li><li>Falsche Follower oder Popularit\u00e4t: diejenigen, die anbieten, die Zahl Ihrer Follower zu erh\u00f6hen, in Ihrem Namen zu retweeten oder Ihren Beitr\u00e4gen gegen Bezahlung Likes oder Kommentare zu geben<\/li><li>Wettbewerber-Angreifer: Bots, die Ihre Konkurrenten mit schlechten Bewertungen \u00fcberziehen oder andere unethische und illegale Gesch\u00e4ftspraktiken anwenden<\/li><li>Propagandaschleudern: Die obige Warnung, dass Bots etwas in Ihrem Namen retweeten k\u00f6nnen, wenn sie so programmiert sind, dass sie einem Hashtag folgen, kann nach hinten losgehen, wenn sie etwas retweeten, das zur rasanten Verbreitung von Fake News beitragen k\u00f6nnte.<\/li><li>Die Verwendung von zu vielen Bots: Vergessen Sie nicht, dass soziale Medien eine M\u00f6glichkeit sind, mit Mitgliedern und Followern auf einer pers\u00f6nlichen Ebene in Kontakt zu treten, und dass die Verwendung von zu vielen Bots zu einer Unterbrechung der Verbindung f\u00fchrt.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>Create Legitimate and Safe Bots<\/b><\/h2>","content":"Legitime und sichere Bots erstellen","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If you\u2019re looking for a safe place to create your own bot, try using <a href=\"https:\/\/developers.facebook.com\/docs\/messenger-platform\/getting-started\/quick-start\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Messenger<\/a> to build your first. And be sure to check out <a href=\"https:\/\/chatfuel.com\" target=\"_blank\" rel=\"noopener noreferrer\">Chatfuel<\/a>, as it is the world\u2019s leading chatbot platform, used by well-known companies like Adidas, HTC, and JustEat.<\/p>","content":[{"type":"text","data":"If you\u2019re looking for a safe place to create your own bot, try using <a href=\"https:\/\/developers.facebook.com\/docs\/messenger-platform\/getting-started\/quick-start\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Messenger<\/a> to build your first. And be sure to check out <a href=\"https:\/\/chatfuel.com\" target=\"_blank\" rel=\"noopener noreferrer\">Chatfuel<\/a>, as it is the world\u2019s leading chatbot platform, used by well-known companies like Adidas, HTC, and JustEat."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a href=\"http:\/\/conversable.com\" target=\"_blank\" rel=\"noopener noreferrer\">Conversable<\/a> is a platform for automated messaging and voice assistants. Facebook itself is a customer, as are food-giant Pizza Hut and a number of grocery and convenience store chains, like Whole Foods and 7-Eleven.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>","content":[{"type":"text","data":"<a href=\"http:\/\/conversable.com\" target=\"_blank\" rel=\"noopener noreferrer\">Conversable<\/a> is a platform for automated messaging and voice assistants. Facebook itself is a customer, as are food-giant Pizza Hut and a number of grocery and convenience store chains, like Whole Foods and 7-Eleven.<span class=\"Apple-converted-space\">&nbsp;<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><i>While we\u2019ve shown you the bad when it comes to automated social media bots, we\u2019ve also shown you how they can be used for good. So we want to know: Do you use bots? Have they helped your membership site? How so? We\u2019d love you to share your experiences with our readers. Post a comment below!<\/i><\/p>","content":[{"type":"text","data":"<i>While we\u2019ve shown you the bad when it comes to automated social media bots, we\u2019ve also shown you how they can be used for good. So we want to know: Do you use bots? Have they helped your membership site? How so? We\u2019d love you to share your experiences with our readers. Post a comment below!<\/i>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/17254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=17254"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/17254\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/17310"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=17254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=17254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=17254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}