{"id":17272,"date":"2019-01-10T11:50:51","date_gmt":"2019-01-10T18:50:51","guid":{"rendered":"https:\/\/memberpress.com\/?p=17272"},"modified":"2020-07-03T10:23:45","modified_gmt":"2020-07-03T16:23:45","slug":"checklist-for-launching-a-new-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/checklist-for-launching-a-new-membership-site\/","title":{"rendered":"Checklist for Launching a New Membership Site"},"content":{"rendered":"<p>So you want to create a membership website. Great! You\u2019ve come to the right place. In this guide, you\u2019ll find a checklist of the most important things to be aware of before starting that site and during that tricky postlaunch period.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69c1648955209\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69c1648955209\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/checklist-for-launching-a-new-membership-site\/#Decide_on_a_Topic_for_Your_Membership_Site\" >Decide on a Topic for Your Membership Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/checklist-for-launching-a-new-membership-site\/#Choose_a_Membership_Platform_or_Plugin\" >Choose a Membership Platform or Plugin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/checklist-for-launching-a-new-membership-site\/#Create_Your_Website\" >Create Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/checklist-for-launching-a-new-membership-site\/#Work_on_Your_Membership_Program\" >Work on Your Membership Program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/checklist-for-launching-a-new-membership-site\/#Devise_a_Membership_Site_Marketing_Plan\" >Devise a Membership Site Marketing Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/checklist-for-launching-a-new-membership-site\/#Keep_Your_Members_Happy\" >Keep Your Members Happy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/checklist-for-launching-a-new-membership-site\/#Optimize_Your_Membership_Site\" >Optimize Your Membership Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/de\/blog\/checklist-for-launching-a-new-membership-site\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Some of the things we\u2019ll cover include choosing a platform, building your website, and working on your marketing plan. We\u2019ll also take a quick look at key aspects such as optimizing your membership site and keeping members happy for continued success.<\/p>\n<p>Let\u2019s get started\u2026<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Decide_on_a_Topic_for_Your_Membership_Site\"><\/span>Decide on a Topic for Your Membership Site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You probably have a rough idea for the topic of your membership site\u2014otherwise you probably wouldn\u2019t be\u00a0reading this guide to launching a new membership program. However, even if you have a great idea for your project, it\u2019s wise to invest some time in validating that idea. After all, it would be a shame to put in all the work involved in launching a high-quality membership site only to discover there\u2019s no market or\u00a0audience for your project.<\/p>\n<p>To help you reduce the risk of investing your time and energy in something nobody wants, we\u2019ve created a\u00a0<a href=\"https:\/\/memberpress.com\/validate-your-membership-site-idea\/\" target=\"_blank\" rel=\"noopener noreferrer\">guide to validating your membership site idea<\/a>. Some of the things you can try include producing a mini version of your membership program to see if you can generate any signups before creating the whole course, as well as promoting a prelaunch offer, again, to see if you can find members willing to register, perhaps at a reduced rate, before you get started.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Choose_a_Membership_Platform_or_Plugin\"><\/span>Choose a Membership Platform or Plugin<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are lots of options when it comes to setting up the platform for your membership site. One big decision you\u2019ll have to make is whether to choose a hosted membership-site solution or set up your own WordPress website with your choice of membership plugin.<\/p>\n<p>We may be a bit biased with producing a membership plugin for WordPress, however,\u00a0<a href=\"https:\/\/memberpress.com\/wordpress-membership-plugins-versus-hosted-membership-solutions\/\">our guide <\/a>should help you weigh the pros and cons of each option to so you can choose the right platform for your project.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_Your_Website\"><\/span>Create Your Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you\u2019ve chosen a platform, it\u2019s time to focus on your website. Before you begin producing the content members will have access to, you\u2019ll probably need to flesh out your site with publicly available content that helps you connect with your target audience, get found in the search engines, and answer any questions potential members may have.<\/p>\n<p>Part of the website-creation process includes giving your site a suitable design. The good news is that if you chose WordPress as your platform, there are countless web designers out there you can work with as well as\u00a0<a href=\"https:\/\/memberpress.com\/wordpress-themes-with-membership-site-templates\/\">professional themes that are ideal for membership sites<\/a>.<\/p>\n<p>Don\u2019t worry about making everything perfect at the outset. As the old saying goes, done is better than perfect, and the sooner you launch your membership site, the sooner you\u2019ll find out if it\u2019s what your target audience wants. It\u2019s fine to return to this step later and work on\u00a0<a href=\"https:\/\/memberpress.com\/make-your-membership-website-look-more-professional\/\">making your membership website look more professional<\/a>\u00a0once you've got some traction.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Work_on_Your_Membership_Program\"><\/span>Work on Your Membership Program<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now the real fun starts. Once you\u2019ve chosen a topic, tested the waters with a minimum viable product, and created the bare bones of your website, it\u2019s time to produce the content your audience is willing to sign up for.<\/p>\n<p>Again, unless your research makes it clear that your audience is ready and waiting to join your program, don\u2019t produce your entire membership program just yet. Starting small and creating just enough top-quality content to keep charter members happy, then seeking their feedback before moving on to the next stage of production will help save you both time and effort in the long run.<\/p>\n<p>Some membership-site owners have found success in testing their concept with a small cohort of sometimes carefully chosen founding members. Doing this gives you a chance to learn on the job and get a working understanding of how to run a membership site with a user base that is hopefully more understanding as you cut your teeth.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Devise_a_Membership_Site_Marketing_Plan\"><\/span>Devise a Membership Site Marketing Plan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you\u2019ve created your site and have taken into account the feedback of your first set of members, it\u2019s time to start promoting to a wider audience. We\u2019ve published lots of useful content covering this topic, including\u00a0<a href=\"https:\/\/memberpress.com\/simple-seo-strategies-for-membership-websites\/\">some simple SEO strategies for membership sites<\/a>, as well as a guide to\u00a0<a href=\"https:\/\/memberpress.com\/how-to-create-a-buzz-around-your-membership-site\/\">creating a buzz around your program<\/a>.\u00a0 Then there\u2019s social media marketing to consider, not to mention starting a blog to attract more of your target audience.<\/p>\n<p>With so many options for marketing your site, it\u2019s easy to get stretched too thin. Don\u2019t let that happen! Instead, focus on one or two methods until you see results before moving on to the next channel.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keep_Your_Members_Happy\"><\/span>Keep Your Members Happy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Focusing on acquiring new members is a key part of creating and maintaining a successful membership site. But perhaps even more important is keeping existing members happy. For starters, it\u2019s probably easier to keep a member than find a new one. Then there\u2019s the invaluable word-of-mouth marketing happy members contribute, not to mention the damage to your reputation unhappy members can do.<\/p>\n<p>Consequently, it\u2019s vital you do all you can to serve those members who\u2019ve invested in your program.\u00a0<a href=\"https:\/\/memberpress.com\/add-a-help-desk-to-your-membership-website\/\">Adding a help desk system<\/a>\u00a0to your website can improve communication, while creating new and\u00a0<a href=\"https:\/\/memberpress.com\/what-types-of-content-can-you-create-for-a-membership-site\/\">varied forms of content<\/a>\u00a0for your membership site is sure to increase the perceived value of your program. You can also\u00a0<a href=\"https:\/\/memberpress.com\/end-involuntary-membership-site-churn\/\">implement tools like Churn Buster<\/a>, which can reduce the risk of satisfied members involuntarily quitting your site\u2014something you may not even be aware is happening.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Optimize_Your_Membership_Site\"><\/span>Optimize Your Membership Site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once everything is up and running and you have a group of members enjoying your program, it\u2019s time to think about optimizing your membership site. By carrying out exercises in split testing, you can tweak and adjust your website with the goal of improving conversion rates and generating more signups from the same amount of traffic.<\/p>\n<p>Perhaps changing the wording of a button\u2019s text or editing your site\u2019s color scheme will result in more registrations. With all the\u00a0<a href=\"https:\/\/memberpress.com\/optimize-split-testing\/\">tools available to help you optimize your membership site<\/a>, there\u2019s no excuse for leaving this vital aspect of your site to chance.<\/p>\n<p>Also, if you\u00a0<a href=\"https:\/\/memberpress.com\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/\">do choose WordPress<\/a>\u00a0as the platform for your membership site, there are some tasks you\u2019ll need to perform and issues you should be aware of to keep your website running smoothly. Check out our\u00a0<a href=\"https:\/\/memberpress.com\/check-monitor-performance-membership-site\/\">guide to monitoring the performance of your membership site<\/a>, where you\u2019ll find lots of advice on this topic.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We hope this checklist for launching and running a successful membership site has been helpful and that you\u2019re feeling excited to get going. If you\u2019ll take a step-by-step approach to launching your project, you should find the process easy and even enjoyable.<\/p>\n<p>With all the\u00a0<a href=\"https:\/\/memberpress.com\/5-reasons-every-blogger-should-start-a-membership-site\/\">great reasons to start a membership site<\/a>, why not start helping your target audience and making some extra income?<\/p>\n<p><em>Are you ready to start your membership site? Is there anything else you\u2019d like to know about?\u00a0 Please let us know in the comments below. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>So you want to create a membership website. Great! You\u2019ve come to the right place. In this guide, you\u2019ll find a checklist of the most important things to be aware of before starting that site and during that tricky postlaunch period. Some of the things we\u2019ll cover include choosing a platform, building your website, and 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