{"id":17303,"date":"2019-01-07T16:21:48","date_gmt":"2019-01-07T23:21:48","guid":{"rendered":"https:\/\/memberpress.com\/?p=17303"},"modified":"2023-03-03T16:50:46","modified_gmt":"2023-03-03T21:50:46","slug":"the-2021-guide-to-enhancing-your-membership-sites-accessibility","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/the-2021-guide-to-enhancing-your-membership-sites-accessibility\/","title":{"rendered":"How to Enhance Your Membership Site Accessibility in 2021"},"content":{"rendered":"<p>The web was created with everyone in mind, no matter their abilities or challenges. Today,\u00a0<a href=\"http:\/\/www.who.int\/disabilities\/en\/\" target=\"_blank\" rel=\"noopener\">more than a billion<\/a> people in the world live with some kind of disability, which can make navigating certain websites difficult. As such, it\u2019s vital to build sites that are as accessible as possible.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69e01e2ad8b7e\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e01e2ad8b7e\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/the-2021-guide-to-enhancing-your-membership-sites-accessibility\/#Why_Accessibility_Is_Vital_on_Your_Website\" >Why Accessibility Is Vital on Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/the-2021-guide-to-enhancing-your-membership-sites-accessibility\/#4_Ways_to_Enhance_Your_Membership_Sites_Accessibility\" >4 Ways to Enhance Your Membership Site\u2019s Accessibility<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/the-2021-guide-to-enhancing-your-membership-sites-accessibility\/#1_Ensure_Your_Site_Can_Be_Navigated_With_Only_a_Keyboard\" >1. Ensure Your Site Can Be Navigated With Only a Keyboard<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/the-2021-guide-to-enhancing-your-membership-sites-accessibility\/#2_Add_%E2%80%98Alt_Text_to_Your_Sites_Images\" >2. Add \u2018Alt Text' to Your Site\u2019s Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/the-2021-guide-to-enhancing-your-membership-sites-accessibility\/#3_Carefully_Select_the_Colors_Used_on_Your_Site\" >3. Carefully Select the Colors Used on Your Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/the-2021-guide-to-enhancing-your-membership-sites-accessibility\/#4_Make_Sure_Your_Text_Is_Easily_Resizable\" >4. Make Sure Your Text Is Easily Resizable<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/the-2021-guide-to-enhancing-your-membership-sites-accessibility\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Fortunately, by adhering to a few key best practices, you can ensure that your site is inclusive to as many potential members as possible. This can be as simple as adding alt text to all the images you use. It's easier than you might expect to adapt your site to the needs of <em>all<\/em> users.<\/p>\n<p>In this article, we\u2019ll explore some of the best ways to make your site user-friendly to everyone. Let's get started!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Accessibility_Is_Vital_on_Your_Website\"><\/span>Why Accessibility Is Vital on Your Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As we mentioned earlier, the web was designed to be used by everyone \u2013 no matter their software, location, language, or ability. In fact, Tim Berners-Lee, the man credited with the web\u2019s creation, <a href=\"https:\/\/www.w3.org\/Press\/IPO-announce\" target=\"_blank\" rel=\"noopener\">once said<\/a>: \u2018\u2018The power of the web is in its universality \u2013 access by everyone regardless of disability is an essential aspect.\u201d <a href=\"https:\/\/www.w3.org\/WAI\/fundamentals\/accessibility-intro\/\" target=\"_blank\" rel=\"noopener\">Making a site accessible<\/a> means keeping that goal in sight.<\/p>\n<p>The impact of a disability can be reduced when using the internet, or it can be exacerbated. When websites aren\u2019t designed with accessibility in mind, they can create barriers that unnecessarily exclude large groups of people. For this reason, striving for full accessibility shouldn\u2019t be an option. Rather, it needs to be an essential part of any website's development.<\/p>\n<p>What's more, accessible sites are not only beneficial to <a href=\"https:\/\/www.w3.org\/WAI\/people-use-web\/abilities-barriers\/\" target=\"_blank\" rel=\"noopener\">those with permanent disabilities<\/a>. There are a number of additional reasons people may need the extra support online, such as:<\/p>\n<ul>\n<li>Older people, who may have changing abilities due to the aging process<\/li>\n<li>Those with temporary injuries, such as a broken arm<\/li>\n<li>Anyone experiencing \u201csituational limitations\u201d, such as visitors who are in an environment where they can\u2019t listen to audio<\/li>\n<\/ul>\n<p>If you've chosen to <a href=\"https:\/\/memberpress.com\/get-a-wordpress-membership-site-in-5-minutes-with-memberpress\/\" target=\"_blank\" rel=\"noopener\">build your membership site with WordPress<\/a>, you're in luck. The platform puts <a href=\"https:\/\/make.wordpress.org\/accessibility\/\" target=\"_blank\" rel=\"noopener\">several options in place<\/a> to assist you in making your site accessible. This includes providing\u00a0<a href=\"https:\/\/www.w3.org\/WAI\/WCAG21\/quickref\/?versions=2.0\" target=\"_blank\" rel=\"noopener\">Web Content Accessibility Guidelines (WCAG)<\/a> you can follow, and offering access to plenty of\u00a0<a href=\"https:\/\/en-gb.wordpress.org\/plugins\/wp-accessibility\/\" target=\"_blank\" rel=\"noopener\">useful accessibility plugins<\/a>. However, there's no reason to stop there.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Ways_to_Enhance_Your_Membership_Sites_Accessibility\"><\/span>4 Ways to Enhance Your Membership Site\u2019s Accessibility<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While the features mentioned above are key, it's also important to put some effort into making your individual site as accessible as it can be. By following the steps outlined below, and assessing your progress using\u00a0<a href=\"https:\/\/wave.webaim.org\" target=\"_blank\" rel=\"noopener\">a tool like WAVE<\/a>, you'll be well on your way to a more user-friendly site for 2020 and beyond.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Ensure_Your_Site_Can_Be_Navigated_With_Only_a_Keyboard\"><\/span>1. Ensure Your Site Can Be Navigated With Only a Keyboard<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many people use assistive technologies to help them navigate websites, meaning that they rely entirely on their keyboards.\u00a0For this reason, it\u2019s vital that the key features of your site are easily accessible without using a mouse \u2013 making correctly coded websites vital.<\/p>\n<p>Messy HTML will make keyboard navigation more difficult, as it makes the\u00a0structure of your pages less clear. Using clean HTML, well-defined headers, and CSS coding for visual elements will improve the way your pages flow, allowing for much easier access.<\/p>\n<p>In addition, the most common way of navigating using just a keyboard is via the <em>Tab<\/em> key. This enables a user to move between areas of a page that have \u201ckeyboard focus\u201d. You can easily test your site by attempting to visit various pages with just the <em>Tab<\/em> key, and making note of areas that are not easily accessible.<\/p>\n<h3>2. Add \u2018Alt Text' to Your Site\u2019s Images<\/h3>\n<p>You may have seen the option to <a href=\"https:\/\/aioseo.com\/how-to-write-alt-text-for-images-for-seo-3-easy-tips\" target=\"_blank\" rel=\"noopener\">add \u2018alt text\u2019<\/a> to images in WordPress before. One purpose for this feature is to provide alternative text content, to be displayed in case an image doesn\u2019t load.<\/p>\n<p>However, adding alt text to an image also makes it easier for those using screen readers to understand your content. The inclusion of alt text enables such users to \u201cread\u201d the picture, rather than see it. This is incredibly important for those with visual impairments.<\/p>\n<p>You can find plenty of advice on creating the <a href=\"https:\/\/www.abilitynet.org.uk\/blog\/five-golden-rules-compliant-alt-text\" target=\"_blank\" rel=\"noopener\">perfect alt text<\/a>. What matters most, however, is that\u00a0you describe the image in detail. Instead of simply including a word or two, aim for a complete sentence that concisely but clearly explains what the image is, so anyone who can't see it will understand its purpose.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Carefully_Select_the_Colors_Used_on_Your_Site\"><\/span>3. Carefully Select the Colors Used on Your Site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Perception of color is a spectrum, and for many, viewing certain colors is difficult or impossible. The term color blindness is a familiar one, but <a href=\"https:\/\/www.nhs.uk\/conditions\/colour-vision-deficiency\/\" target=\"_blank\" rel=\"noopener\">color vision deficiency<\/a> is a more apt (and less potentially misleading) description.<\/p>\n<p>Due to the many different visual impairments people can have, there are a number of things to consider on your site. For example,\u00a0some people require a higher contrast, whereas others are more sensitive to color brightness.<\/p>\n<p>One of the ways you can account for these needs is by ensuring that your text clearly stands out from the background of your site. In addition, there should be a sufficient contrast\u00a0between text colors and backgrounds.<\/p>\n<p>To ensure that your site is highly accessible, you can follow the <a href=\"https:\/\/www.w3.org\/TR\/WCAG20\/\" target=\"_blank\" rel=\"noopener\">guidelines provided by the WCAG<\/a>. These provide set standards for color contrast levels. In addition to this, there are a number of different tools that will help you effectively assess your site's design, such as <a href=\"https:\/\/webaim.org\/resources\/contrastchecker\/\" target=\"_blank\" rel=\"noopener\">WebAim<\/a> and <a href=\"https:\/\/contrastchecker.com\/\" target=\"_blank\" rel=\"noopener\">Contrast Checker<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Make_Sure_Your_Text_Is_Easily_Resizable\"><\/span>4. Make Sure Your Text Is Easily Resizable<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Most assistive technologies, as well as browsers, allow users to resize text. This functionality is vital for those with visual impairments.\u00a0Therefore, it's best to build your site with this possibility in mind, and ensure that it enables text to be easily resized.<\/p>\n<p>One way of doing this is by making sure you don't ever <a href=\"https:\/\/make.wordpress.org\/accessibility\/handbook\/design\/font-sizes-and-resize-text\/#viewport\" target=\"_blank\" rel=\"noopener\">turn off user scalability<\/a> when creating content for your site. This will make it difficult for users to resize the text.\u00a0It\u2019s also beneficial to avoid setting text size using pixels, and to use relative sizes instead. This makes sure the text can scale with your content and each user's screen size.<\/p>\n<p>You can test your font sizes by viewing your site on the front end, and increasing the zoom level by various degrees. This should help you identify areas for improvement, and find content that may be <a href=\"https:\/\/webaim.org\/techniques\/fonts\/#font_size\" target=\"_blank\" rel=\"noopener\">difficult to read or navigate<\/a>.<\/p>\n<p>In addition, try to limit your use of incredibly small text and tables \u2013 these are difficult for screen readers and magnifiers to pick up and adapt effectively.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s vital that the content we create online is fully accessible to everyone. Websites that are not designed with accessibility in mind run the risk of excluding entire groups of people, and as the founder of the web himself said: \u201cThe power of the web is in its universality.\u201d<\/p>\n<p>In this post, we've gone over some of the ways you can boost your site\u2019s accessibility. Let\u2019s recap them briefly:<\/p>\n<ol>\n<li>Ensure that your website can be easily navigated with just a keyboard.<\/li>\n<li>Add alt text to all images, as this enables them to be \u201cread\u201d instead of just viewed.<\/li>\n<li>Use contrasting colors to increase the visibility of your text.<\/li>\n<li>Make sure your text is optimized for resizing.<\/li>\n<\/ol>\n<p>Do you have any more questions about how to improve the accessibility of your site? Let us know in the comments section below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The web was created with everyone in mind, no matter their abilities or challenges. Today,\u00a0more than a billion people in the world live with some kind of disability, which can make navigating certain websites difficult. As such, it\u2019s vital to build sites that are as accessible as possible. Fortunately, by adhering to a few key [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17314,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134],"tags":[],"class_list":{"0":"post-17303","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to-2","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Ensuring that your site is fully accessible to all users is incredibly important. 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