{"id":17317,"date":"2019-01-14T11:05:20","date_gmt":"2019-01-14T18:05:20","guid":{"rendered":"https:\/\/memberpress.com\/?p=17317"},"modified":"2019-01-14T11:05:20","modified_gmt":"2019-01-14T18:05:20","slug":"4-ways-social-media-can-boost-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/4-ways-social-media-can-boost-your-membership-site\/","title":{"rendered":"4 Ways Social Media Can Boost Your Membership Site"},"content":{"rendered":"<p>It's no secret that in today's digital world, the best way to <a href=\"https:\/\/sproutsocial.com\/insights\/social-media-statistics\/\" target=\"_blank\" rel=\"noopener\">reach your target audience<\/a> is online. This makes social media one of the most powerful tools you have in your marketing arsenal \u2013 and it can benefit your site in more ways than one.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69af3b7a695a0\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69af3b7a695a0\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/4-ways-social-media-can-boost-your-membership-site\/#The_Power_of_Social_Media_Marketing\" >The Power of Social Media Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/4-ways-social-media-can-boost-your-membership-site\/#4_Ways_Social_Media_Can_Boost_Your_Membership_Site\" >4 Ways Social Media Can Boost Your Membership Site<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/4-ways-social-media-can-boost-your-membership-site\/#1_Drive_Traffic_and_Conversions\" >1. Drive Traffic and Conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/4-ways-social-media-can-boost-your-membership-site\/#2_Significantly_Lower_Marketing_Costs\" >2. Significantly Lower Marketing Costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/4-ways-social-media-can-boost-your-membership-site\/#3_Improve_Your_Sites_Search_Engine_Rankings\" >3. Improve Your Site\u2019s Search Engine Rankings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/4-ways-social-media-can-boost-your-membership-site\/#4_Develop_Customer_Loyalty\" >4. Develop Customer Loyalty<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/4-ways-social-media-can-boost-your-membership-site\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>When used effectively, social media can improve traffic, increase conversion rates, and even develop customer brand loyalty \u2013 to name just a few of the many possible benefits. This means that harnessing the power of social media could be exactly the boost your membership site needs.<\/p>\n<p>In this post, we\u2019ll discuss what makes social media marketing so effective, and give you some tips on how to build a strong presence on social platforms. Let\u2019s get started!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Power_of_Social_Media_Marketing\"><\/span>The Power of Social Media Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>By now, you\u2019re probably aware of just how useful social media can be. This is particularly true when you're looking to market website content. Thanks to social media platforms, you have the ability to reach huge audiences at the click of a button.<\/p>\n<p>In fact, around 2.46 billion people are <a href=\"https:\/\/www.statista.com\/statistics\/278414\/number-of-worldwide-social-network-users\/\" target=\"_blank\" rel=\"noopener\">active users of social networking sites<\/a> \u2013 and that figure is expected to keep growing. The\u00a0number of worldwide users is predicted to reach at least 3.02 billion by 2021 \u2013 around a third of the Earth\u2019s entire population. Stats like these prove that social media is more than just a place to upload cat videos. When used effectively, platforms such as Facebook, Instagram, and Twitter can become powerful marketing tools.<\/p>\n<p>The sheer reach of social media is a major draw for anyone looking to promote their website and its content. These platforms enable you to reach and target new audiences, often for free. They can even help you improve customer service, increase conversions, and much more.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Ways_Social_Media_Can_Boost_Your_Membership_Site\"><\/span>4 Ways Social Media Can Boost Your Membership Site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you're not convinced yet, don't worry. In the next few sections, we\u2019ll elaborate further on the benefits of social media to your website's marketing. Plus, we'll offer a few tips for how to best leverage the potential these platforms offer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Drive_Traffic_and_Conversions\"><\/span>1. Drive Traffic and Conversions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Social media's most crucial advantage is that it helps you get the word out about your business. Promoting your site's content via social media can be as simple as posting regularly to each platform. However, you can also use more robust and specialized tools, such as the <a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-pixel\" target=\"_blank\" rel=\"noopener\">Facebook Pixel<\/a>:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17320\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2018-12-06-at-17.57.39.png\" alt=\"\" width=\"2432\" height=\"1072\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2018-12-06-at-17.57.39.png 2432w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2018-12-06-at-17.57.39-300x132.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2018-12-06-at-17.57.39-1024x451.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2018-12-06-at-17.57.39-768x339.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2018-12-06-at-17.57.39-1536x677.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2018-12-06-at-17.57.39-2048x903.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2018-12-06-at-17.57.39-386x170.png 386w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2018-12-06-at-17.57.39-840x370.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2018-12-06-at-17.57.39-1216x536.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2018-12-06-at-17.57.39-1832x808.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2018-12-06-at-17.57.39-700x309.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2018-12-06-at-17.57.39-156x69.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2018-12-06-at-17.57.39-1080x476.png 1080w\" sizes=\"(max-width: 2432px) 100vw, 2432px\" \/><br \/>\nSolutions like this enable you to <a href=\"https:\/\/www.facebook.com\/business\/help\/1474662202748341\" target=\"_blank\" rel=\"noopener\">carefully target your messaging<\/a> at the users who are most likely to be interested. Direct advertising can be an excellent supplement to traditional posting, and offers the potential to increase both traffic and conversions.<\/p>\n<p>What's more, there are ways of improving your regular posts' effectiveness even further. For instance, by carefully assessing the peak times to post using a tool like <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>, you can ensure that your messages are seen by the right people. If it's relevant to your brand and niche, you could also consider <a href=\"https:\/\/www.forbes.com\/sites\/barrettwissman\/2018\/03\/02\/micro-influencers-the-marketing-force-of-the-future\/#120a30986707\" target=\"_blank\" rel=\"noopener\">collaborating with micro-influencers<\/a>, in order to expand your reach even further.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Significantly_Lower_Marketing_Costs\"><\/span>2. Significantly Lower Marketing Costs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In most cases, the cost of using social media for your marketing campaigns is much lower than that of more traditional methods. This is an important advantage when budgeting for your marketing, especially if you run a small business.<\/p>\n<p>Creating accounts on the largest social media sites (such as Facebook, Instagram, and Twitter) is free, and a lot of <a href=\"https:\/\/optinmonster.com\/23-tools-that-will-take-your-social-media-marketing-to-the-next-level\/\" target=\"_blank\" rel=\"noopener\">the useful tools you\u2019ll encounter<\/a> are free as well. These tools can help you target a more precise audience, automate some of your key tasks, and a lot more.<\/p>\n<p>Most social media sites also offer low-cost <a href=\"https:\/\/www.facebook.com\/business\/help\/169249477193317\" target=\"_blank\" rel=\"noopener\">advertising opportunities<\/a>, such as the option to promote individual posts. On Twitter, for example, you can <a href=\"https:\/\/business.twitter.com\/en\/solutions\/twitter-ads.html\" target=\"_blank\" rel=\"noopener\">advertise using a strict pre-set budget<\/a>, so you can spend as much or as little as you like.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Improve_Your_Sites_Search_Engine_Rankings\"><\/span>3. Improve Your Site\u2019s Search Engine Rankings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A high\u00a0<a href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\" rel=\"noopener\">Search Engine Optimization (SEO) ranking<\/a> should be a top priority for any website owner. As it turns out, effectively using social media is a perfect way to improve your SEO. For instance, links out to your website via social media accounts can have a <a href=\"https:\/\/neilpatel.com\/blog\/social-media-and-seo\/\" target=\"_blank\" rel=\"noopener\">positive impact on its rankings<\/a>.<\/p>\n<p>Additionally, these days social media sites themselves are often <a href=\"https:\/\/www.quicksprout.com\/2014\/04\/11\/why-social-is-the-new-seo\/\" target=\"_blank\" rel=\"noopener\">used as search engines<\/a>. Users are frequently turning to platforms such as Twitter to quickly access important information, which is evident through the popularity of the site's\u00a0<em>Moments<\/em> tab:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17319\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-09-at-13.02.34.png\" alt=\"\" width=\"1930\" height=\"980\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-09-at-13.02.34.png 1930w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-09-at-13.02.34-300x152.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-09-at-13.02.34-1024x520.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-09-at-13.02.34-768x390.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-09-at-13.02.34-1536x780.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-09-at-13.02.34-335x170.png 335w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-09-at-13.02.34-840x427.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-09-at-13.02.34-1216x617.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-09-at-13.02.34-1832x930.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-09-at-13.02.34-700x355.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-09-at-13.02.34-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-09-at-13.02.34-1080x548.png 1080w\" sizes=\"(max-width: 1930px) 100vw, 1930px\" \/><\/p>\n<p>For these reasons, it\u2019s vital to consider your target social media platforms when putting together <a href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noopener\">your SEO strategy<\/a>. One way of doing this is by including multiple links back to your site from your social media profiles. This helps search engines understand <a href=\"https:\/\/blog.sumall.com\/journal\/8-ways-social-media-affects-seo.html\" target=\"_blank\" rel=\"noopener\">which websites are considered useful<\/a>, and decide how they should be ranked for specific keyword phrases.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Develop_Customer_Loyalty\"><\/span>4. Develop Customer Loyalty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The accessibility of social media works both ways. You are able to reach your audience with ease, and they can get in touch with\u00a0you about any issues or queries they may have. Providing direct responses is a smart way to build user loyalty and trust \u2013 an essential way of <a href=\"https:\/\/blog.conversionfanatics.com\/trust-urgency-action-how-they-increase-conversions\/\" target=\"_blank\" rel=\"noopener\">improving conversions<\/a>. Plus, a\u00a0strong connection with your visitors also increases the chance that they'll go on to tell others about the service you provide.<\/p>\n<p>One of the best ways to build this kind of relationship is by using social media to frequently interact with your customers, whether you\u2019re solving their problems or responding to positive feedback. Just be sure to maintain a positive tone, and <a href=\"https:\/\/www.socialmediaexaminer.com\/10-ways-to-deal-with-upset-customers-using-social-media\/\" target=\"_blank\" rel=\"noopener\">engage with unhappy users carefully<\/a>.<\/p>\n<p>You can also consider a more lighthearted and interactive approach to the way you run your social media pages \u2013\u00a0<a href=\"https:\/\/www.searchenginejournal.com\/funny-brands-on-twitter\/259221\/\" target=\"_blank\" rel=\"noopener\">many well-known brands<\/a>\u00a0serve as excellent examples of this technique in action.\u00a0Keeping things casual lets your audience know that there are real people behind your brand \u2013 which can increase their trust as a result.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There\u2019s no denying the effect social media has on the marketing world. A strong social presence can offer a wide range of benefits to you and your website, and is particularly invaluable for small- to mid-sized businesses.<\/p>\n<p>Some of the key advantages of social media marketing include:<\/p>\n<ol>\n<li>Frequent posting and advertising opportunities can drive site traffic and conversions.<\/li>\n<li>The often free service provided by social media platforms means that money can be spent elsewhere.<\/li>\n<li>Using social profiles to link to existing site content helps improve your site\u2019s SEO rankings.<\/li>\n<li>Interacting with customers on social platforms is an excellent way to build customer loyalty.<\/li>\n<\/ol>\n<p>Do you have questions about how you can use social media to boost your website? Let us know in the comments section below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that in today\u2019s digital world, the best way to reach your target audience is online. This makes social media one of the most powerful tools you have in your marketing arsenal \u2013 and it can benefit your site in more ways than one. When used effectively, social media can improve traffic, increase [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17338,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[],"class_list":{"0":"post-17317","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.4.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"One of the best ways to reach your desired audience is through social media. 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