{"id":17406,"date":"2019-02-04T15:05:22","date_gmt":"2019-02-04T22:05:22","guid":{"rendered":"https:\/\/memberpress.com\/?p=17406"},"modified":"2024-03-05T20:22:46","modified_gmt":"2024-03-06T01:22:46","slug":"small-business-seo","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/small-business-seo\/","title":{"rendered":"3 wichtige SEO-Strategien f\u00fcr kleine Unternehmen"},"content":{"rendered":"<p><a href=\"https:\/\/memberpress.com\/de\/what-is-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Suchmaschinen-Optimierung (SEO) (\u00f6ffnet in einem neuen Tab)\">Suchmaschinen-Optimierung (SEO)<\/a> ist f\u00fcr jede Website unerl\u00e4sslich, aber besonders wichtig f\u00fcr kleine Unternehmen. Die Optimierung Ihrer Website ist jedoch kein leichtes Unterfangen und kann viel Geduld erfordern. Kleinunternehmer sind oft schon voll ausgelastet - da bleibt wenig Zeit f\u00fcr diese zus\u00e4tzliche Aufgabe. <br><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a6a00027a0f3\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6a00027a0f3\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/small-business-seo\/#Why_SEO_Is_Crucial_for_Small_Businesses\" >Warum SEO f\u00fcr kleine Unternehmen von entscheidender Bedeutung ist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/small-business-seo\/#3_Key_SEO_Strategies_for_Small_Businesses\" >3 wichtige SEO-Strategien f\u00fcr kleine Unternehmen<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/small-business-seo\/#1_Focus_on_Long-Tail_Keywords\" >1. Fokus auf Long-Tail Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/small-business-seo\/#2_Build_Mobile-Friendly_Pages\" >2. Mobile-freundliche Seiten erstellen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/small-business-seo\/#3_Leverage_Your_Social_Media_Profiles\" >3. Nutzen Sie Ihre Social-Media-Profile<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/small-business-seo\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Gl\u00fccklicherweise gibt es eine Reihe von einfachen SEO-Taktiken, die Sie anwenden k\u00f6nnen, um Ihre Marke zu vergr\u00f6\u00dfern und Ihre organische Suchpr\u00e4senz zu steigern. Dies wiederum kann zu einem Anstieg der Konversionen und <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/memberpress.com\/de\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">Website-Verkehr<\/a>. <\/p>\n\n\n\n<p>In diesem Beitrag erkl\u00e4ren wir genauer, warum SEO-Optimierung so wichtig ist. Au\u00dferdem gehen wir auf einige der wichtigsten Strategien ein, die Sie auf Ihrer Website f\u00fcr kleine Unternehmen umsetzen k\u00f6nnen. Legen wir los!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_SEO_Is_Crucial_for_Small_Businesses\"><\/span>Warum SEO f\u00fcr kleine Unternehmen von entscheidender Bedeutung ist<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEO ist der Prozess, der verwendet wird, um <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/memberpress.com\/de\/what-is-seo\/\" target=\"_blank\">die Position einer Website zu verbessern<\/a> innerhalb der Suchmaschinen-Ergebnisseiten (SERPs). Suchmaschinen kategorisieren die verf\u00fcgbaren Webseiten und ordnen sie nach Qualit\u00e4t und Relevanz. Hunderte von Faktoren flie\u00dfen in diese Entscheidungen ein - und das, obwohl der Vorgang normalerweise weniger als eine Sekunde dauert.<\/p>\n\n\n\n<p>Es gibt viele Dinge, die Sie tun k\u00f6nnen, um <a href=\"https:\/\/memberpress.com\/de\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\">Ihre Platzierungen verbessern<\/a>So sollten Sie z. B. Header-Tags in Ihren Inhalt einbauen und Backlinks f\u00f6rdern. Die Verwendung von Schl\u00fcsselw\u00f6rtern ist ebenfalls von gro\u00dfer Bedeutung, da diese den Suchmaschinen mitteilen, worum es in Ihrem Inhalt geht.<\/p>\n\n\n\n<p>Die Entwicklung einer <a href=\"https:\/\/memberpress.com\/de\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\">starke SEO-Strategie<\/a> f\u00fcr Ihr Unternehmen kann dazu beitragen, die Besucherzahlen auf Ihrer Website zu erh\u00f6hen und Ihre Konversionsraten zu verbessern. Dies ist besonders wichtig f\u00fcr kleine Unternehmen, die gerade erst anfangen, da die F\u00f6rderung des organischen Suchverkehrs eine sehr kosteneffiziente Methode zur F\u00f6rderung Ihrer Inhalte sein kann.<\/p>\n\n\n\n<p>Aufgrund der Natur des Google-Algorithmus \u00e4ndern sich die SEO-Strategien, die als die effektivsten gelten, mit der Zeit. Gl\u00fccklicherweise gibt es jedoch einige \"Dauerbrenner\", die ihren Zauber wahrscheinlich nie verlieren werden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Key_SEO_Strategies_for_Small_Businesses\"><\/span>3 wichtige SEO-Strategien f\u00fcr kleine Unternehmen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>An dieser Stelle ist es wichtig zu erw\u00e4hnen, dass eine hohe Platzierung niemals 100% garantiert ist. Allerdings kann man durch sorgf\u00e4ltige Ausarbeitung einer <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/memberpress.com\/de\/best-seo-tools-for-membership-sites\/\" target=\"_blank\">starke SEO-Strategie<\/a>k\u00f6nnen Sie Ihre Chancen auf eine gute Platzierung in den SERPs drastisch erh\u00f6hen. Die folgenden drei Techniken helfen Ihnen, genau das zu tun.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Focus_on_Long-Tail_Keywords\"><\/span>1. Fokus auf Long-Tail Keywords <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Urspr\u00fcnglich glaubten SEO-Experten, dass es nur auf Schl\u00fcsselw\u00f6rter ankommt, um die Aufmerksamkeit von Google zu erregen. Erfolgreiche Suchmaschinenoptimierung h\u00e4ngt heute jedoch speziell von Long-Tail-Keywords ab.<\/p>\n\n\n\n<p>Long-tail keywords are phrases that are more precise, and a closer match to the queries your audience will actually make. People tend to search using phrases and short sentences, rather than one or two words. For example, rather than searching for \u201c<a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" title=\"WPengine Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Webhosting<\/a>\u201d, someone interested in buying a plan might enter something like \u201chow to get web hosting\u201d.<\/p>\n\n\n\n<p>Mit anderen Worten: Long-Tail-Schl\u00fcsselw\u00f6rter spiegeln deutlicher wider, was der Suchende eigentlich will - und genau danach suchen Suchmaschinen wie Google. Von diesen S\u00e4tzen wird angenommen, dass sie etwa <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/moz.com\/blog\/illustrating-the-long-tail\" target=\"_blank\">70% mehr Verkehr<\/a> f\u00fcr Websites und Blogs, was sie zu einer idealen L\u00f6sung f\u00fcr kleine Unternehmen macht, die ihre Inhalte verbreiten wollen.<\/p>\n\n\n\n<p>Gl\u00fccklicherweise ist der Prozess der Recherche und Implementierung von Long-Tail-Keywords derselbe wie bei herk\u00f6mmlichen Keywords. Wichtig ist, dass Sie sich auf nat\u00fcrlichere Begriffe konzentrieren, die drei bis sechs W\u00f6rter lang sind.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Build_Mobile-Friendly_Pages\"><\/span>2. Mobile-freundliche Seiten erstellen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google stuft jetzt Websites, die mobilfreundlich sind, (im Durchschnitt) besser ein als solche, die es nicht sind. Der Grund daf\u00fcr ist, dass die mobile Suche <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/www.smartinsights.com\/search-engine-marketing\/search-engine-statistics\/\" target=\"_blank\">die Desktop-Suche \u00fcberholt<\/a> mit deutlichem Abstand. Auch die mobilen Nutzer machen <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/www.statista.com\/statistics\/241462\/global-mobile-phone-website-traffic-share\/\" target=\"_blank\">mehr als 52,2% des gesamten Internetverkehrs weltweit<\/a>Deshalb ist es wichtig, ihre Bed\u00fcrfnisse zu ber\u00fccksichtigen.<\/p>\n\n\n\n<p>Wenn Ihre kleine Unternehmenswebsite nicht den Google-Standards entspricht, k\u00f6nnten Sie m\u00f6glicherweise Kunden verlieren <em>und<\/em> Seitenaufrufe, und sehen Sie stattdessen, wie Ihre Konkurrenz in den Suchergebnissen aufsteigt. Deshalb ist es jetzt wichtig, dass Ihre Website genauso gut funktioniert <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/memberpress.com\/de\/is-your-site-mobile-friendly\/\" target=\"_blank\">auf einem mobilen Ger\u00e4t<\/a> wie auf einem gr\u00f6\u00dferen Bildschirm.<\/p>\n\n\n\n<p>Ein guter Anfang ist es, sicherzustellen, dass die Multimedia-Inhalte auf Ihrer Website auf mobilen Browsern angezeigt werden k\u00f6nnen. Sie sollten auch sicherstellen, dass der gesamte Text lesbar ist, die Ladegeschwindigkeit hoch ist und alle Pop-ups, die Sie verwenden, unaufdringlich sind. Googles <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"http:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly\" target=\"_blank\">Mobile-Friendly-Test<\/a> ist eine hervorragende M\u00f6glichkeit, die Kompatibilit\u00e4t Ihrer Website mit mobilen Ger\u00e4ten zu bewerten und Verbesserungsvorschl\u00e4ge zu erhalten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Leverage_Your_Social_Media_Profiles\"><\/span>3. Nutzen Sie Ihre Social-Media-Profile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/memberpress.com\/de\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">Soziale Medien<\/a> ist eines der m\u00e4chtigsten Werkzeuge in Ihrem Arsenal. Sie wissen wahrscheinlich schon, wie effektiv soziale Plattformen f\u00fcr die Vermarktung Ihrer Inhalte sein k\u00f6nnen. Vielleicht ist Ihnen aber nicht bewusst, dass soziale Medien auch ein intelligenter Weg sein k\u00f6nnen, um Ihre Suchmaschinenoptimierung zu verbessern.<\/p>\n\n\n\n<p>Viele <a href=\"https:\/\/www.sharethis.com\/best-practices\/2017\/08\/improve-search-engine-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\">Vermarkter glauben<\/a> dass die Einbindung von Links zu Ihrer Website \u00fcber Konten in sozialen Medien einen sp\u00fcrbaren Einfluss auf Ihr Ranking haben kann. Diese Links helfen Suchmaschinen zu verstehen, welche Websites am beliebtesten und vertrauensw\u00fcrdigsten sind, und zu entscheiden, wo sie f\u00fcr relevante Schl\u00fcsselw\u00f6rter ranken sollten.<\/p>\n\n\n\n<p>Dar\u00fcber hinaus tr\u00e4gt das soziale Teilen zu einer <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/memberpress.com\/de\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">die Glaubw\u00fcrdigkeit der Marke<\/a> auf die gleiche Weise wie externe Links. Likes, Shares, Favorites, Replies und Retweets werden alle als <a href=\"https:\/\/memberpress.com\/de\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\">Formen des sozialen Teilens<\/a>Und die beste M\u00f6glichkeit, diese zu erhalten, ist die Erstellung von Inhalten, mit denen sich Ihr Publikum identifizieren kann.<\/p>\n\n\n\n<p>Sie k\u00f6nnen auch versuchen, Ihre Follower direkt aufzufordern, Inhalte zu teilen, und sogar einen Anreiz daf\u00fcr bieten. Sie k\u00f6nnen zum Beispiel ein Gewinnspiel veranstalten oder einen Rabattcode anbieten. F\u00fcr die Suchmaschinenoptimierung gilt: Je mehr Online-Aktivit\u00e4ten sich um Ihre Marke drehen, desto besser. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEO ist aus vielen Gr\u00fcnden wichtig, aber vor allem f\u00fcr kleine Unternehmen, die sich etablieren wollen, ist es von gro\u00dfer Bedeutung. Effektive SEO-Strategien k\u00f6nnen Ihnen helfen, die SERP-Rankings Ihrer Website zu maximieren und die Online-Pr\u00e4senz Ihrer Marke zu etablieren. Dies wiederum kann zu mehr Website-Verkehr und h\u00f6heren Konversionsraten f\u00fchren.<\/p>\n\n\n\n<p>In diesem Beitrag haben wir drei einfache (und dennoch hochwirksame) SEO-Strategien vorgestellt, von denen Ihr kleines Unternehmen profitieren kann. Das sollten Sie tun:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Konzentrieren Sie sich auf Long-Tail-Keywords, die echte Nutzeranfragen nachahmen.<\/li><li>Stellen Sie sicher, dass Ihre Website vollst\u00e4ndig f\u00fcr die mobile Nutzung optimiert ist.<\/li><li>Nutzen Sie die sozialen Medien, um auf Ihre Inhalte zu verlinken und zum sozialen Austausch anzuregen.<br><\/li><\/ol>\n\n\n\n<p>Haben Sie weitere Fragen dazu, wie Sie als kleines Unternehmen effektiv SEO betreiben k\u00f6nnen? Lassen Sie es uns im Kommentarbereich unten wissen! <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><br><\/p>","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization (SEO) is vital to any website, but is particularly important for small businesses. However, optimizing your site is no easy feat, and can require a lot of patience. Small business owners are often already working at full capacity \u2013 leaving little time for this additional task. Fortunately, there are a number of [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17467,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[],"class_list":{"0":"post-17406","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Search Engine Optimization (SEO) is vital to any website owner \u2013 particularly for small businesses. Let&#039;s explore some key strategies for improving your SEO!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/de\/blog\/small-business-seo\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"de_DE\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"3 Key SEO Strategies for Small Businesses\" \/>\n\t\t<meta property=\"og:description\" content=\"Search Engine Optimization (SEO) is vital to any website owner \u2013 particularly for small businesses. Let&#039;s explore some key strategies for improving your SEO!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/de\/blog\/small-business-seo\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/SEO-Keys@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/SEO-Keys@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"988\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2019-02-04T22:05:22+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-03-06T01:22:46+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"3 Key SEO Strategies for Small Businesses\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Search Engine Optimization (SEO) is vital to any website owner \u2013 particularly for small businesses. Let&#039;s explore some key strategies for improving your SEO!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/SEO-Keys@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/small-business-seo\\\/#blogposting\",\"name\":\"3 Key SEO Strategies for Small Businesses\",\"headline\":\"3 Key SEO Strategies for Small Businesses\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/SEO-Keys@2x.png\",\"width\":1480,\"height\":988},\"datePublished\":\"2019-02-04T15:05:22-05:00\",\"dateModified\":\"2024-03-05T20:22:46-05:00\",\"inLanguage\":\"de-DE\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/small-business-seo\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/small-business-seo\\\/#webpage\"},\"articleSection\":\"Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/small-business-seo\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/de\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/small-business-seo\\\/#listItem\",\"name\":\"3 Key SEO Strategies for Small Businesses\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/small-business-seo\\\/#listItem\",\"position\":3,\"name\":\"3 Key SEO Strategies for Small Businesses\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/small-business-seo\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/small-business-seo\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/staff-writer\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/staff-writer\\\/\",\"name\":\"Zeph Bluestone\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1784820011\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/small-business-seo\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/small-business-seo\\\/\",\"name\":\"3 Key SEO Strategies for Small Businesses\",\"description\":\"Search Engine Optimization (SEO) is vital to any website owner \\u2013 particularly for small businesses. Let's explore some key strategies for improving your SEO!\",\"inLanguage\":\"de-DE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/small-business-seo\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/SEO-Keys@2x.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/small-business-seo\\\/#mainImage\",\"width\":1480,\"height\":988},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/small-business-seo\\\/#mainImage\"},\"datePublished\":\"2019-02-04T15:05:22-05:00\",\"dateModified\":\"2024-03-05T20:22:46-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"de-DE\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>3 Key SEO Strategies for Small Businesses<\/title>\n\n","aioseo_head_json":{"title":"3 wichtige SEO-Strategien f\u00fcr kleine Unternehmen","description":"Suchmaschinenoptimierung (SEO) ist f\u00fcr jeden Website-Besitzer von entscheidender Bedeutung - insbesondere f\u00fcr kleine Unternehmen. Lassen Sie uns einige wichtige Strategien zur Verbesserung Ihrer SEO erkunden!","canonical_url":"https:\/\/memberpress.com\/de\/blog\/small-business-seo\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/de\/blog\/small-business-seo\/#blogposting","name":"3 Key SEO Strategies for Small Businesses","headline":"3 Key SEO Strategies for Small Businesses","author":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/staff-writer\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/de\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/SEO-Keys@2x.png","width":1480,"height":988},"datePublished":"2019-02-04T15:05:22-05:00","dateModified":"2024-03-05T20:22:46-05:00","inLanguage":"de-DE","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/de\/blog\/small-business-seo\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/de\/blog\/small-business-seo\/#webpage"},"articleSection":"Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/de\/blog\/small-business-seo\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/de","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/small-business-seo\/#listItem","name":"3 Key SEO Strategies for Small Businesses"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/small-business-seo\/#listItem","position":3,"name":"3 Key SEO Strategies for Small Businesses","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/#listItem","name":"Marketing"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/de\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/de\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/de\/blog\/small-business-seo\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/de\/blog\/small-business-seo\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/de\/blog\/author\/staff-writer\/#author","url":"https:\/\/memberpress.com\/de\/blog\/author\/staff-writer\/","name":"Zeph Bluestone","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1784820011"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/de\/blog\/small-business-seo\/#webpage","url":"https:\/\/memberpress.com\/de\/blog\/small-business-seo\/","name":"3 Key SEO Strategies for Small Businesses","description":"Search Engine Optimization (SEO) is vital to any website owner \u2013 particularly for small businesses. Let's explore some key strategies for improving your SEO!","inLanguage":"de-DE","isPartOf":{"@id":"https:\/\/memberpress.com\/de\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/de\/blog\/small-business-seo\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/staff-writer\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/staff-writer\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/SEO-Keys@2x.png","@id":"https:\/\/memberpress.com\/de\/blog\/small-business-seo\/#mainImage","width":1480,"height":988},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/de\/blog\/small-business-seo\/#mainImage"},"datePublished":"2019-02-04T15:05:22-05:00","dateModified":"2024-03-05T20:22:46-05:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/de\/#website","url":"https:\/\/memberpress.com\/de\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"de-DE","publisher":{"@id":"https:\/\/memberpress.com\/de\/#organization"}}]},"og:locale":"de_DE","og:site_name":"MemberPress","og:type":"article","og:title":"3 Key SEO Strategies for Small Businesses","og:description":"Search Engine Optimization (SEO) is vital to any website owner \u2013 particularly for small businesses. Let's explore some key strategies for improving your SEO!","og:url":"https:\/\/memberpress.com\/de\/blog\/small-business-seo\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/SEO-Keys@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/SEO-Keys@2x.png","og:image:width":1480,"og:image:height":988,"article:published_time":"2019-02-04T22:05:22+00:00","article:modified_time":"2024-03-06T01:22:46+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"3 Key SEO Strategies for Small Businesses","twitter:description":"Search Engine Optimization (SEO) is vital to any website owner \u2013 particularly for small businesses. Let's explore some key strategies for improving your SEO!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/SEO-Keys@2x.png"},"aioseo_meta_data":{"post_id":"17406","title":null,"description":"Search Engine Optimization (SEO) is vital to any website owner \u2013  particularly for small businesses. Let's explore some key strategies for improving your SEO!","keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 17:36:59","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:17","updated":"2026-03-03 15:06:51"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t3 Key SEO Strategies for Small Businesses\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"Marketing","link":"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/"},{"label":"3 Key SEO Strategies for Small Businesses","link":"https:\/\/memberpress.com\/de\/blog\/small-business-seo\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Search Engine Optimization (SEO) (opens in a new tab)\">Search Engine Optimization (SEO)<\/a> is vital to any website, but is particularly important for small businesses. However, optimizing your site is no easy feat, and can require a lot of patience. Small business owners are often already working at full capacity \u2013 leaving little time for this additional task. <br><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Search Engine Optimization (SEO) (opens in a new tab)\">Search Engine Optimization (SEO)<\/a> is vital to any website, but is particularly important for small businesses. However, optimizing your site is no easy feat, and can require a lot of patience. Small business owners are often already working at full capacity \u2013 leaving little time for this additional task. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Fortunately, there are a number of simple SEO tactics that you can implement to grow your brand and give your organic search presence a boost. In turn, this may lead to an increase in conversions and <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">site traffic<\/a>. <\/p>","content":[{"type":"text","data":"Fortunately, there are a number of simple SEO tactics that you can implement to grow your brand and give your organic search presence a boost. In turn, this may lead to an increase in conversions and <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">site traffic<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll explain why optimizing SEO is important in more detail. We\u2019ll also discuss some of the key strategies you can implement on your small business site. Let\u2019s get started!<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll explain why optimizing SEO is important in more detail. We\u2019ll also discuss some of the key strategies you can implement on your small business site. Let\u2019s get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why SEO Is Crucial for Small Businesses<\/h2>","content":"Warum SEO f\u00fcr kleine Unternehmen von entscheidender Bedeutung ist","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>SEO is the process used to <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\">increase a website's position<\/a> within Search Engine Results Pages (SERPs). Search engines categorize available web pages, and rank them in order of quality and relevance. Hundreds of factors go into making those decisions \u2013 despite the fact that the process typically takes less than a second.<\/p>","content":[{"type":"text","data":"SEO is the process used to <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\">increase a website's position<\/a> within Search Engine Results Pages (SERPs). Search engines categorize available web pages, and rank them in order of quality and relevance. Hundreds of factors go into making those decisions \u2013 despite the fact that the process typically takes less than a second."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are many things you can do to <a href=\"https:\/\/memberpress.com\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">boost your rankings<\/a>, such as including header tags in your content and encouraging backlinks. The use of keywords is also incredibly important, since these tell search engines what your content is all about.<\/p>","content":[{"type":"text","data":"There are many things you can do to <a href=\"https:\/\/memberpress.com\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">boost your rankings<\/a>, such as including header tags in your content and encouraging backlinks. The use of keywords is also incredibly important, since these tell search engines what your content is all about."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Developing a <a href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">strong SEO strategy<\/a> for your business can help drive traffic to your site, and improve your conversion rates. This is especially vital for small businesses that are just starting out, since driving organic search traffic can be a very cost-effective way of promoting your content.<\/p>","content":[{"type":"text","data":"Developing a <a href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">strong SEO strategy<\/a> for your business can help drive traffic to your site, and improve your conversion rates. This is especially vital for small businesses that are just starting out, since driving organic search traffic can be a very cost-effective way of promoting your content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Due to the nature of the Google algorithm, the SEO strategies that are considered the most effective are subject to change over time. Fortunately, however, there are a few \u2018big hitters\u2019 that are unlikely to ever lose their magic.<\/p>","content":[{"type":"text","data":"Due to the nature of the Google algorithm, the SEO strategies that are considered the most effective are subject to change over time. Fortunately, however, there are a few \u2018big hitters\u2019 that are unlikely to ever lose their magic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">3 Key SEO Strategies for Small Businesses<\/h2>","content":"3 wichtige SEO-Strategien f\u00fcr kleine Unternehmen","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>At this point, it\u2019s important to note that a high ranking is never 100% guaranteed. However, by carefully crafting a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/best-seo-tools-for-membership-sites\/\" target=\"_blank\">strong SEO strategy<\/a>, you can dramatically increase your chances of placing high in SERPs. The following three techniques will help you do just that.<\/p>","content":[{"type":"text","data":"At this point, it\u2019s important to note that a high ranking is never 100% guaranteed. However, by carefully crafting a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/best-seo-tools-for-membership-sites\/\" target=\"_blank\">strong SEO strategy<\/a>, you can dramatically increase your chances of placing high in SERPs. The following three techniques will help you do just that."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Focus on Long-Tail Keywords <\/h3>","content":"1. Fokus auf Long-Tail Keywords","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>SEO experts originally believed that targeting keywords was all it took to grab Google\u2019s attention. However, successful SEO now depends specifically on long-tail keywords.<\/p>","content":[{"type":"text","data":"SEO experts originally believed that targeting keywords was all it took to grab Google\u2019s attention. However, successful SEO now depends specifically on long-tail keywords."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Long-tail keywords are phrases that are more precise, and a closer match to the queries your audience will actually make. People tend to search using phrases and short sentences, rather than one or two words. For example, rather than searching for \"web hosting\", someone interested in buying a plan might enter something like \"how to get web hosting\".<\/p>","content":[{"type":"text","data":"Long-tail keywords are phrases that are more precise, and a closer match to the queries your audience will actually make. People tend to search using phrases and short sentences, rather than one or two words. For example, rather than searching for \"web hosting\", someone interested in buying a plan might enter something like \"how to get web hosting\"."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In other words, long-tail keywords more clearly reflect what the searcher actually wants \u2013 and this is exactly what search engines like Google look for. These phrases are thought to send about <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/moz.com\/blog\/illustrating-the-long-tail\" target=\"_blank\">70% more traffic<\/a> to websites and blogs, making them an ideal solution for small business looking to get their content out there.<\/p>","content":[{"type":"text","data":"In other words, long-tail keywords more clearly reflect what the searcher actually wants \u2013 and this is exactly what search engines like Google look for. These phrases are thought to send about <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/moz.com\/blog\/illustrating-the-long-tail\" target=\"_blank\">70% more traffic<\/a> to websites and blogs, making them an ideal solution for small business looking to get their content out there."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Fortunately, the process of researching and implementing long-tail keywords is the same as it is for more traditional keywords. What's important is to focus on more natural phrases that are three to six words long.<\/p>","content":[{"type":"text","data":"Fortunately, the process of researching and implementing long-tail keywords is the same as it is for more traditional keywords. What's important is to focus on more natural phrases that are three to six words long."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Build Mobile-Friendly Pages<\/h3>","content":"2. Mobile-freundliche Seiten erstellen","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Google now ranks websites that are mobile friendly above those that aren\u2019t (on average). This is because mobile searches have <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.smartinsights.com\/search-engine-marketing\/search-engine-statistics\/\" target=\"_blank\">overtaken desktop searches<\/a> by a significant margin. Mobile users also account for <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/241462\/global-mobile-phone-website-traffic-share\/\" target=\"_blank\">more than 52.2% of all web traffic worldwide<\/a>, so it\u2019s important to consider their needs.<\/p>","content":[{"type":"text","data":"Google now ranks websites that are mobile friendly above those that aren\u2019t (on average). This is because mobile searches have <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.smartinsights.com\/search-engine-marketing\/search-engine-statistics\/\" target=\"_blank\">overtaken desktop searches<\/a> by a significant margin. Mobile users also account for <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/241462\/global-mobile-phone-website-traffic-share\/\" target=\"_blank\">more than 52.2% of all web traffic worldwide<\/a>, so it\u2019s important to consider their needs."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If your small business website falls short of Google's standards, you could potentially lose customers <em>and<\/em> page views, and see your competition rise in the search rankings instead. Therefore, it\u2019s now essential for your site to work just as well <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">on a mobile device<\/a> as it does on a larger screen.<\/p>","content":[{"type":"text","data":"If your small business website falls short of Google's standards, you could potentially lose customers <em>and<\/em> page views, and see your competition rise in the search rankings instead. Therefore, it\u2019s now essential for your site to work just as well <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">on a mobile device<\/a> as it does on a larger screen."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A good place to start is by ensuring that the multimedia content on your site is viewable on mobile browsers. You should also make sure that all text is readable, your loading speeds are high, and any pop-ups you use are unobtrusive. Google's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/?utm_source=wmc-blog&amp;utm_medium=referral&amp;utm_campaign=mobile-friendly\" target=\"_blank\">Mobile-Friendly Test<\/a> is an excellent way to assess your site\u2019s mobile compatibility, and get some suggestions for improving it.<\/p>","content":[{"type":"text","data":"A good place to start is by ensuring that the multimedia content on your site is viewable on mobile browsers. You should also make sure that all text is readable, your loading speeds are high, and any pop-ups you use are unobtrusive. Google's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/?utm_source=wmc-blog&amp;utm_medium=referral&amp;utm_campaign=mobile-friendly\" target=\"_blank\">Mobile-Friendly Test<\/a> is an excellent way to assess your site\u2019s mobile compatibility, and get some suggestions for improving it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Leverage Your Social Media Profiles<\/h3>","content":"3. Nutzen Sie Ihre Social-Media-Profile","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">Social media<\/a> is one of the most powerful tools in your arsenal. You\u2019re probably already aware of how effective social platforms can be for marketing your content. However, you may not realize that social media can also be a smart way to boost your SEO.<\/p>","content":[{"type":"text","data":"<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">Social media<\/a> is one of the most powerful tools in your arsenal. You\u2019re probably already aware of how effective social platforms can be for marketing your content. However, you may not realize that social media can also be a smart way to boost your SEO."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Many <a href=\"https:\/\/www.sharethis.com\/best-practices\/2017\/08\/improve-search-engine-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">marketers believe<\/a> that including links to your website via social media accounts can have a noticeable impact on your rankings. These links help search engines understand what websites are most popular and trusted, and decide where they should rank for relevant keyword phrases.<\/p>","content":[{"type":"text","data":"Many <a href=\"https:\/\/www.sharethis.com\/best-practices\/2017\/08\/improve-search-engine-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">marketers believe<\/a> that including links to your website via social media accounts can have a noticeable impact on your rankings. These links help search engines understand what websites are most popular and trusted, and decide where they should rank for relevant keyword phrases."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What's more, social sharing contributes to a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">brand\u2019s credibility<\/a> in the same way that external links do. Likes, shares, favorites, replies, and retweets are all considered <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">forms of social sharing<\/a>, and the best way to solicit these is by creating content that your audience can engage with.<\/p>","content":[{"type":"text","data":"What's more, social sharing contributes to a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">brand\u2019s credibility<\/a> in the same way that external links do. Likes, shares, favorites, replies, and retweets are all considered <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">forms of social sharing<\/a>, and the best way to solicit these is by creating content that your audience can engage with."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can also try asking your followers directly to share content, and even provide an incentive for doing so. For example, you can run a competition or offer a discount code. When it comes to SEO, the more online activity there is that's centered around your brand, the better. <\/p>","content":[{"type":"text","data":"You can also try asking your followers directly to share content, and even provide an incentive for doing so. For example, you can run a competition or offer a discount code. When it comes to SEO, the more online activity there is that's centered around your brand, the better. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Schlussfolgerung","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>SEO is important for a lot of reasons, but it's especially relevant for small businesses looking to get established. Effective SEO strategies can help you maximize your site's SERP rankings, and establish your brand\u2019s presence online. This, in turn, can lead to increased site traffic and boosted conversion rates.<\/p>","content":[{"type":"text","data":"SEO is important for a lot of reasons, but it's especially relevant for small businesses looking to get established. Effective SEO strategies can help you maximize your site's SERP rankings, and establish your brand\u2019s presence online. This, in turn, can lead to increased site traffic and boosted conversion rates."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we've discussed three simple (yet highly-effective) SEO strategies that can benefit your small business. You'll want to:<\/p>","content":[{"type":"text","data":"In this post, we've discussed three simple (yet highly-effective) SEO strategies that can benefit your small business. You'll want to:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Focus on long-tail keywords that mimic real user queries.<\/li><li>Ensure that your website is fully optimized for mobile use.<\/li><li>Use social media to link back to your content and encourage social sharing.<br><\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Konzentrieren Sie sich auf Long-Tail-Keywords, die echte Nutzeranfragen nachahmen.<\/li><li>Stellen Sie sicher, dass Ihre Website vollst\u00e4ndig f\u00fcr die mobile Nutzung optimiert ist.<\/li><li>Nutzen Sie die sozialen Medien, um auf Ihre Inhalte zu verlinken und zum sozialen Austausch anzuregen.<br><\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any more questions about how to perform SEO effectively as a small business? Let us know in the comments section below! <\/p>","content":[{"type":"text","data":"Do you have any more questions about how to perform SEO effectively as a small business? Let us know in the comments section below! "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><br><\/p>","content":[{"type":"text","data":"<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/17406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=17406"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/17406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/17467"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=17406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=17406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=17406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}