{"id":17434,"date":"2019-02-14T10:33:00","date_gmt":"2019-02-14T17:33:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=17434"},"modified":"2022-02-11T13:49:31","modified_gmt":"2022-02-11T20:49:31","slug":"the-pros-and-cons-of-offering-trial-periods-on-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/","title":{"rendered":"Anbieten einer Probemitgliedschaft (Das Gute und das Schlechte)"},"content":{"rendered":"<p>Was zieht mehr Menschen an als kostenlose Produkte und Dienstleistungen? Nicht viel! Schlie\u00dflich profitieren sowohl die Unternehmen als auch die Verbraucher von dieser Idee. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d0351a48a87\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d0351a48a87\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Types_of_Trial_Periods\" >Arten von Probezeitr\u00e4umen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#What_Type_of_Trial_Membership_is_Best\" >Welche Art der Probemitgliedschaft ist die beste?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Offering_a_Trial_Membership_The_Good\" >Angebot einer Schnuppermitgliedschaft (Das Gute)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Eases_fear_of_commitment\" >Vermindert die Angst vor Verpflichtungen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Builds_your_email_list\" >Baut Ihre E-Mail-Liste auf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Built-in_product_testing\" >Integrierte Produktpr\u00fcfung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Captive_audience\" >Gefangenes Publikum<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/de\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Offering_a_Trial_Membership_The_Bad\" >Anbieten einer Probemitgliedschaft (Die Schlechte)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/de\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Potential_loss_of_money\" >Potenzieller Verlust von Geld<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/de\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Potential_for_wasted_time\" >Potenzial f\u00fcr Zeitverschwendung<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Als Unternehmer haben Sie die M\u00f6glichkeit, Ihre Produkte und Dienstleistungen einer breiten \u00d6ffentlichkeit vorzustellen, und als Verbraucher erhalten Sie etwas kostenlos. <a href=\"https:\/\/memberpress.com\/de\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>erm\u00f6glicht es Ihnen, alle m\u00f6glichen Preisstrukturen einzurichten, einschlie\u00dflich Testphasen. Nat\u00fcrlich ist es nicht ohne Risiko, Ihr Produkt kostenlos anzubieten - aber Dinge, die sich lohnen, sind oft mit einem gewissen Risiko verbunden, oder?<\/p>\n\n\n\n<p>Mit dem Angebot einer Probemitgliedschaft auf Ihrer Website verh\u00e4lt es sich nicht anders. In diesem Beitrag gehen wir auf die verschiedenen Arten von Probemitgliedschaften ein und geben Ihnen einen \u00dcberblick \u00fcber die Vor- und Nachteile des Angebots einer solchen Mitgliedschaft. Fangen wir an!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"types-of-trial-periods\"><span class=\"ez-toc-section\" id=\"Types_of_Trial_Periods\"><\/span><strong>Arten von Probezeitr\u00e4umen<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Es gibt verschiedene M\u00f6glichkeiten, eine Probezeit anzubieten. Zum Beispiel k\u00f6nnen Sie potenziellen Kunden eine kostenlose Testmitgliedschaft anbieten, z. B. drei\u00dfig Tage lang kostenlosen Zugang zu Ihrer Mitgliedschaftsseite. <\/p>\n\n\n\n<p>Oder Sie bieten eine Testversion mit eingeschr\u00e4nktem Zugang an, bei der Sie potenziellen Kunden die M\u00f6glichkeit geben, sich Ihre Website anzusehen, allerdings mit einer begrenzten Anzahl von Funktionen. Vielleicht beschr\u00e4nken Sie sie auf die Einstiegsstufe, oder Sie lassen sie in die mittlere Stufe, beschr\u00e4nken aber den Zugang zu bestimmten Funktionen, wie z. B. <a href=\"https:\/\/memberpress.com\/de\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Einf\u00fchrung in die MemberPress-Kurse\">Online-Kurse<\/a> oder Diskussionsforen.<\/p>\n\n\n\n<p>Denken Sie auch daran, dass Probezeitr\u00e4ume nicht unbedingt kostenlos sein m\u00fcssen. Sie k\u00f6nnen Probezeitr\u00e4ume zu einem erm\u00e4\u00dfigten Preis anbieten oder einen Anreiz schaffen, z. B. indem Sie Interessenten einen Monat lang kostenlosen Zugang gew\u00e4hren, wenn sie sich zum Kauf einer Mitgliedschaft verpflichten. \u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-type-of-trial-membership-is-best\"><strong>Welche Art der Probemitgliedschaft ist die beste?\u00a0<\/strong><\/h2>\n\n\n\n<p>Je nach Art des Produkts oder der Dienstleistung, die Sie anbieten, m\u00fcssen Sie drei grundlegende Dinge beachten.\u00a0<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u00dcberlegen Sie zun\u00e4chst, ob der Testzeitraum lang genug ist. Die Verbraucher brauchen gen\u00fcgend Zeit, um festzustellen, ob sie von Ihrem Produkt oder Ihrer Dienstleistung profitieren k\u00f6nnen. Bei einem begrenzten Zugang sollten Sie pr\u00fcfen, ob die begrenzten Ressourcen ausreichen, um zu entscheiden, ob Ihr Produkt oder Ihre Dienstleistung f\u00fcr sie geeignet ist.\u00a0<\/li><li>Als n\u00e4chstes sollten Sie den finanziellen Aspekt ber\u00fccksichtigen. K\u00f6nnen Sie es sich leisten, Produkte oder Dienstleistungen zu verschenken oder kostenlosen Zugang zu gew\u00e4hren? Und ist die erm\u00e4\u00dfigte Geb\u00fchr die Zeit wert, die es braucht, um einen Nicht-Kunden einzurichten?<\/li><li>Und schlie\u00dflich, wie lange m\u00fcssen Sie Ihrer Meinung nach warten, um zu sehen, ob Testkunden kaufen und zu Kunden werden? Wie Sie wissen, ist Zeit Geld, wenn es um das Gesch\u00e4ft geht.<\/li><\/ol>\n\n\n\n<p>Wenn Sie die Antworten auf diese Fragen sorgf\u00e4ltig auswerten, k\u00f6nnen Sie besser bestimmen, welche Art von Testangebot f\u00fcr Ihr Gesch\u00e4ftsmodell am besten geeignet ist.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"offering-a-trial-membership-the-good\"><span class=\"ez-toc-section\" id=\"Offering_a_Trial_Membership_The_Good\"><\/span><strong>Angebot einer Schnuppermitgliedschaft (Das Gute)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wie wir bereits besprochen haben, <a href=\"https:\/\/optinmonster.com\/free-to-paid-conversion-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Probezeit<\/a> Ihr Produkt einem Publikum vorzustellen und Ihnen die M\u00f6glichkeit zu geben, zu beweisen, wie gro\u00dfartig Ihre Dienstleistungen (und Sie!) sind. Im Folgenden finden Sie einige der Vorteile, die sich daraus ergeben.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"eases-fear-of-commitment\"><span class=\"ez-toc-section\" id=\"Eases_fear_of_commitment\"><\/span>Vermindert die Angst vor Verpflichtungen <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Indem Sie eine kostenlose oder kostenpflichtige Testversion anbieten, geben Sie Ihrem Publikum die M\u00f6glichkeit, zu sehen, was sie vermissen (Ihre Dienstleistung oder Ihr Produkt), und nehmen ihnen die Angst vor einer Verpflichtung, indem Sie ihnen zeigen, ohne was sie nicht leben k\u00f6nnen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"builds-your-email-list\"><span class=\"ez-toc-section\" id=\"Builds_your_email_list\"><\/span>Baut Ihre E-Mail-Liste auf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ein weiterer Vorteil ist, dass ein Lead, der an einem kostenlosen Test teilnimmt (im Gegensatz zu einem Lead aus einer anderen Quelle), sich die Zeit genommen hat, sich anzumelden, ein Profil einzurichten und die verf\u00fcgbaren Inhalte anzusehen. Das bedeutet, dass die Wahrscheinlichkeit gr\u00f6\u00dfer ist, dass er langfristig dabei bleibt. Und nicht nur das: Sie haben auch ihre E-Mail-Adresse f\u00fcr k\u00fcnftige Mitteilungen erhalten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"built-in-product-testing\"><span class=\"ez-toc-section\" id=\"Built-in_product_testing\"><\/span>Integrierte Produktpr\u00fcfung<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Testphasen sind auch eine gute Gelegenheit, um Feedback zu Ihren Dienstleistungen und Produkten einzuholen. Sie werden h\u00f6chstwahrscheinlich gro\u00dfartige Erkenntnisse gewinnen - es ist Marketing und Produkttest in einem! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"captive-audience\"><span class=\"ez-toc-section\" id=\"Captive_audience\"><\/span>Gefangenes Publikum<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Die Produkte und Dienstleistungen, die w\u00e4hrend eines Tests angeboten werden, verkaufen sich praktisch von selbst, so dass kein zus\u00e4tzliches Marketing oder \u00dcberzeugungsarbeit n\u00f6tig ist - vorausgesetzt nat\u00fcrlich, Sie haben sichergestellt, dass das, was Sie anbieten, von h\u00f6chster Qualit\u00e4t ist.<\/p>\n\n\n\n<p>Wenn Leads jedoch \u00fcberlegen, ob sie sich w\u00e4hrend der Testphase vollst\u00e4ndig f\u00fcr Ihre Mitgliedschaftsseite entscheiden, k\u00f6nnen Sie ihre Aufmerksamkeit nutzen, indem Sie zus\u00e4tzliche Anreize bieten, wie z. B. Rabatte auf eine Jahresmitgliedschaft, einen Empfehlungsrabatt oder Kickback, oder vielleicht sogar einen fr\u00fchen Zugang zu einem bevorstehenden Kurs, den Sie planen zu starten.\u00a0<\/p>\n\n\n\n<p>Und wenn Sie noch einen Grund brauchen, der Sie davon \u00fcberzeugt, eine Testphase anzubieten, dann ist es dieser: Kunden, die Ihre Dienstleistung vor dem Kauf testen, wissen bereits, was sie bekommen, wenn sie den Kauf tats\u00e4chlich t\u00e4tigen - ihre Erwartungen und ihre Zufriedenheit sind also bereits erf\u00fcllt. (Machen Sie einfach weiter so!)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"offering-a-trial-membership-the-bad\"><span class=\"ez-toc-section\" id=\"Offering_a_Trial_Membership_The_Bad\"><\/span><strong>Anbieten einer Probemitgliedschaft (Die Schlechte)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Auch wenn die Vorteile unendlich zu sein scheinen, gibt es definitiv einige Nachteile, wenn es um Probezeiten geht. Der wahrscheinlich gr\u00f6\u00dfte Nachteil ist der finanzielle Aspekt. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"potential-loss-of-money\"><span class=\"ez-toc-section\" id=\"Potential_loss_of_money\"><\/span>Potenzieller Verlust von Geld<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sie sollten nicht nur abw\u00e4gen, ob Sie es sich leisten k\u00f6nnen, sondern auch vorsichtig sein, was diejenigen angeht, die zwar die Absicht haben, Ihr Angebot anzunehmen, sich aber niemals f\u00fcr Ihre Mitgliederseite anmelden werden. Deshalb ist es wichtig, die Risiken zu bedenken, die entstehen, wenn Sie Nicht-Mitgliedern Zugang zu Ihren Inhalten gew\u00e4hren.<\/p>\n\n\n\n<p>Eine Sicherheitsma\u00dfnahme, die Sie ergreifen k\u00f6nnen, ist der Weg \u00fcber eine erm\u00e4\u00dfigte Geb\u00fchr anstelle eines kostenlosen Angebots, insbesondere wenn Sie f\u00fcr einige Ihrer wertvollsten Inhalte eine Testversion anbieten. <\/p>\n\n\n\n<p>Da Sie bei der Rechnungsstellung f\u00fcr die Probemitgliedschaft Zahlungs- und personenbezogene Daten erheben m\u00fcssen, werden viele derjenigen, die auf ein kostenloses Angebot aus sind, einen R\u00fcckzieher machen, da sie wissen, dass sie diese Daten angeben m\u00fcssen und sich mit Ihnen in Verbindung setzen m\u00fcssen, um ihre Mitgliedschaft zu k\u00fcndigen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"potential-for-wasted-time\"><span class=\"ez-toc-section\" id=\"Potential_for_wasted_time\"><\/span>Potenzial f\u00fcr Zeitverschwendung<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ein weiterer Nachteil ist der Zeitfaktor. Wenn Ihr <a href=\"https:\/\/customer.io\/blog\/free-trial-user-experience\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">die Probezeit ist nicht lang genug<\/a> damit sich jemand wirklich eine Meinung \u00fcber Ihre Dienstleistung bilden kann, ist sowohl Ihre als auch deren Zeit verschwendet. <\/p>\n\n\n\n<p>Es bedarf jedoch einiger Versuche, um herauszufinden, wie lange eine Testphase f\u00fcr das von Ihnen angebotene Produkt oder die Dienstleistung dauern sollte. Am besten fragen Sie nach Feedback, wenn Sie sich mit dem Interessenten in Verbindung setzen. Fragen Sie ihn einfach, ob er das Gef\u00fchl hatte, dass er genug Zeit hatte, um eine Entscheidung zu treffen.<\/p>\n\n\n\n<p><strong><em>Jetzt sind Sie an der Reihe:<\/em><\/strong> <em>Haben Sie eine Probezeit angeboten? Was waren die Vorteile? Die Nachteile? Welche Ratschl\u00e4ge k\u00f6nnen Sie Lesern geben, die zum ersten Mal eine kostenlose Probezeit anbieten m\u00f6chten? Oder haben Sie weitere Fragen zum Angebot einer Testmitgliedschaft? Lassen Sie es uns in den Kommentaren wissen.<\/em><\/p>\n\n\n\n<p><strong>Wenn Ihnen dieser Artikel gefallen hat, folgen Sie uns bitte auf <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Und vergessen Sie nicht, sich im <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Box Affiliate-Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Box<\/a> unten.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>What else draws a crowd like free products and services? Not much! After all, the idea is a win-win for both businesses and consumers. As a business owner, you have a chance to pitch your products and services to a crowd, and as a consumer you get something free. MemberPress allows you to set up [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":17530,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,94],"tags":[823],"class_list":{"0":"post-17434","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"category-marketing","10":"tag-trials","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Offering a trial membership is a common way to do business. 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Not much! After all, the idea is a win-win for both businesses and consumers. <\/p>","content":[{"type":"text","data":"What else draws a crowd like free products and services? Not much! After all, the idea is a win-win for both businesses and consumers. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As a business owner, you have a chance to pitch your products and services to a crowd, and as a consumer you get something free. <a href=\"https:\/\/memberpress.com\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>allows you to set up all kinds of pricing structures, including trial periods. Of course, offering your product for free doesn\u2019t come without risks \u2013 but things worth doing often involve some risk, right?<\/p>","content":[{"type":"text","data":"As a business owner, you have a chance to pitch your products and services to a crowd, and as a consumer you get something free. <a href=\"https:\/\/memberpress.com\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>allows you to set up all kinds of pricing structures, including trial periods. Of course, offering your product for free doesn\u2019t come without risks \u2013 but things worth doing often involve some risk, right?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Offering a trial membership on your website is no different. In this post, we'll go over the types of trial memberships and give you a rundown of the pros and cons of offering one. Let's get started!<\/p>","content":[{"type":"text","data":"Offering a trial membership on your website is no different. In this post, we'll go over the types of trial memberships and give you a rundown of the pros and cons of offering one. Let's get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"types-of-trial-periods\"><strong>Types of Trial Periods<\/strong><\/h2>","content":"Arten von Probezeitr\u00e4umen","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>There are different ways to offer a trial period. For example, you can give potential clients a free trial-membership period\u2014say, thirty days of free access to your membership site. <\/p>","content":[{"type":"text","data":"There are different ways to offer a trial period. For example, you can give potential clients a free trial-membership period\u2014say, thirty days of free access to your membership site. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Or you can offer a limited-access trial where you allow potential clients to peruse your membership site but with a limited amount of features. Perhaps you restrict them to the entry-level tier, or maybe you let them into the mid-level tier but restrict access to certain features, such as <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Introducing MemberPress Courses\">online courses<\/a> or discussion boards.<\/p>","content":[{"type":"text","data":"Or you can offer a limited-access trial where you allow potential clients to peruse your membership site but with a limited amount of features. Perhaps you restrict them to the entry-level tier, or maybe you let them into the mid-level tier but restrict access to certain features, such as <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Introducing MemberPress Courses\">online courses<\/a> or discussion boards."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Also keep in mind that trial periods don't have to be free. You can offer trial periods at a discounted rate or offer an incentive, such as giving leads a month of free access if they commit to buying a membership. &nbsp;<\/p>","content":[{"type":"text","data":"Also keep in mind that trial periods don't have to be free. You can offer trial periods at a discounted rate or offer an incentive, such as giving leads a month of free access if they commit to buying a membership. &nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"what-type-of-trial-membership-is-best\"><strong>What Type of Trial Membership is Best?&nbsp;<\/strong><\/h2>","content":"Welche Art der Probemitgliedschaft ist die beste?&nbsp;","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>You'll want to take a three basic things into consideration depending on the type of product or service you're offering.&nbsp;<\/p>","content":[{"type":"text","data":"You'll want to take a three basic things into consideration depending on the type of product or service you're offering.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>First, consider whether the trial period is long enough. Consumers will need enough time to determine whether they'll benefit from your product or service. On the limited-access side, you'll want to determine if the restricted resources are enough for them to decide if your product or service is a good fit for them.&nbsp;<\/li><li>Next, consider the financial aspect. Can you afford to give away products or services or allow free access? Similarly, is the discounted fee worth the time it'll take to take to get a non-client set up?<\/li><li>Finally, how long do you estimate you'll have to wait to see if trial customers buy and turn into clients? As you know, time is money when it comes to business.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>\u00dcberlegen Sie zun\u00e4chst, ob der Testzeitraum lang genug ist. Die Verbraucher brauchen gen\u00fcgend Zeit, um festzustellen, ob sie von Ihrem Produkt oder Ihrer Dienstleistung profitieren k\u00f6nnen. Bei einem begrenzten Zugang sollten Sie pr\u00fcfen, ob die begrenzten Ressourcen ausreichen, um zu entscheiden, ob Ihr Produkt oder Ihre Dienstleistung f\u00fcr sie geeignet ist.&nbsp;<\/li><li>Als n\u00e4chstes sollten Sie den finanziellen Aspekt ber\u00fccksichtigen. K\u00f6nnen Sie es sich leisten, Produkte oder Dienstleistungen zu verschenken oder kostenlosen Zugang zu gew\u00e4hren? Und ist die erm\u00e4\u00dfigte Geb\u00fchr die Zeit wert, die es braucht, um einen Nicht-Kunden einzurichten?<\/li><li>Und schlie\u00dflich, wie lange m\u00fcssen Sie Ihrer Meinung nach warten, um zu sehen, ob Testkunden kaufen und zu Kunden werden? Wie Sie wissen, ist Zeit Geld, wenn es um das Gesch\u00e4ft geht.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>By carefully assessing the answers to these questions, you\u2019ll be better able to determine which kind of trial offer works best for your business model.<\/p>","content":[{"type":"text","data":"By carefully assessing the answers to these questions, you\u2019ll be better able to determine which kind of trial offer works best for your business model."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"offering-a-trial-membership-the-good\"><strong>Offering a Trial Membership (The Good)<\/strong><\/h2>","content":"Angebot einer Schnuppermitgliedschaft (Das Gute)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As we\u2019ve discussed, <a href=\"https:\/\/optinmonster.com\/free-to-paid-conversion-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">trial periods<\/a> get your product in front of an audience and give you a chance to prove how awesome your services (and you!) are. Following are a few of the benefits of that.<\/p>","content":[{"type":"text","data":"As we\u2019ve discussed, <a href=\"https:\/\/optinmonster.com\/free-to-paid-conversion-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">trial periods<\/a> get your product in front of an audience and give you a chance to prove how awesome your services (and you!) are. Following are a few of the benefits of that."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"eases-fear-of-commitment\">Eases fear of commitment <\/h3>","content":"Vermindert die Angst vor Verpflichtungen","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>By offering a free or nominal-fee trial, you allow your audience to see what they're missing (your service or product) and ease their fear of commitment by showing them what they can\u2019t live without.<\/p>","content":[{"type":"text","data":"By offering a free or nominal-fee trial, you allow your audience to see what they're missing (your service or product) and ease their fear of commitment by showing them what they can\u2019t live without."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"builds-your-email-list\">Builds your email list<\/h3>","content":"Baut Ihre E-Mail-Liste auf","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Another pro is that a lead who participates in a free trial (as opposed to a lead from another source) has taken the time to login, set up a profile, and view the content available. That means they're more likely to stick around for the long haul. Not only that, but you've gained their email address for future communications.<\/p>","content":[{"type":"text","data":"Another pro is that a lead who participates in a free trial (as opposed to a lead from another source) has taken the time to login, set up a profile, and view the content available. That means they're more likely to stick around for the long haul. Not only that, but you've gained their email address for future communications."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"built-in-product-testing\">Built-in product testing<\/h3>","content":"Integrierte Produktpr\u00fcfung","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Trial periods are also a great opportunity to ask for feedback on your services and products. You\u2019ll most likely gain great insight\u2014it\u2019s marketing and product-testing all in one! <\/p>","content":[{"type":"text","data":"Trial periods are also a great opportunity to ask for feedback on your services and products. You\u2019ll most likely gain great insight\u2014it\u2019s marketing and product-testing all in one! "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"captive-audience\">Captive audience<\/h3>","content":"Gefangenes Publikum","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The products and services offered during a trial practically sell themselves, so no additional marketing or persuading is necessary\u2014that is, of course, as long as you\u2019ve ensured that what you're providing is top-notch.<\/p>","content":[{"type":"text","data":"The products and services offered during a trial practically sell themselves, so no additional marketing or persuading is necessary\u2014that is, of course, as long as you\u2019ve ensured that what you're providing is top-notch."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, when leads are considering whether to fully opt in to your membership site during their trial period, you can take advantage of having their attention by offering additional incentives, such as discounts on a yearly membership, a referral discount or kickback, or maybe even early access to an upcoming course you\u2019re planning to launch.&nbsp;<\/p>","content":[{"type":"text","data":"However, when leads are considering whether to fully opt in to your membership site during their trial period, you can take advantage of having their attention by offering additional incentives, such as discounts on a yearly membership, a referral discount or kickback, or maybe even early access to an upcoming course you\u2019re planning to launch.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And if you need one more reason to convince you to offer a trial period, it's this: customers who experience your service before they buy already know what they\u2019re getting when they actually make the purchase, so their expectations and satisfaction are already met. (Now just keep it up!)<\/p>","content":[{"type":"text","data":"And if you need one more reason to convince you to offer a trial period, it's this: customers who experience your service before they buy already know what they\u2019re getting when they actually make the purchase, so their expectations and satisfaction are already met. (Now just keep it up!)"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"offering-a-trial-membership-the-bad\"><strong>Offering a Trial Membership (The Bad)<\/strong><\/h2>","content":"Anbieten einer Probemitgliedschaft (Die Schlechte)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Though it seems like the pros are endless, there are definitely a couple of downsides when it comes to trial periods. Probably the most glaring is related to money. <\/p>","content":[{"type":"text","data":"Though it seems like the pros are endless, there are definitely a couple of downsides when it comes to trial periods. Probably the most glaring is related to money. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"potential-loss-of-money\">Potential loss of money<\/h3>","content":"Potenzieller Verlust von Geld","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Not only should you consider whether you can you afford it, you should also be cautious about those who have every intention of taking you up on your offer but who have zero intention of ever signing up for your membership site. That\u2019s why it's important to consider the risks of allowing nonmembers access to your content.<\/p>","content":[{"type":"text","data":"Not only should you consider whether you can you afford it, you should also be cautious about those who have every intention of taking you up on your offer but who have zero intention of ever signing up for your membership site. That\u2019s why it's important to consider the risks of allowing nonmembers access to your content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One fail-safe you can implement is to go the discounted-fee route rather than the free route, especially if you're offering a trial on some of your most valuable content. <\/p>","content":[{"type":"text","data":"One fail-safe you can implement is to go the discounted-fee route rather than the free route, especially if you're offering a trial on some of your most valuable content. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Because you'll need to collect payment and personal information when you invoice on the trial membership, many of those who are out for a freebie will back out knowing they need to provide such information and that they need to contact you to cancel their membership.<\/p>","content":[{"type":"text","data":"Because you'll need to collect payment and personal information when you invoice on the trial membership, many of those who are out for a freebie will back out knowing they need to provide such information and that they need to contact you to cancel their membership."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"potential-for-wasted-time\">Potential for wasted time<\/h3>","content":"Potenzial f\u00fcr Zeitverschwendung","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Another con is related to time. If your <a href=\"https:\/\/customer.io\/blog\/free-trial-user-experience\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">trial period is not long enough<\/a> for someone to truly form an opinion of your service, both your and their time is wasted. <\/p>","content":[{"type":"text","data":"Another con is related to time. If your <a href=\"https:\/\/customer.io\/blog\/free-trial-user-experience\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">trial period is not long enough<\/a> for someone to truly form an opinion of your service, both your and their time is wasted. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But it can take some trial and error to perfect that sweet-spot on how long a trial period should go based on the product or service you're offering. Your best bet is to ask for feedback when you follow up with the lead. Simply ask them if they felt like they had enough time to formulate a decision.<\/p>","content":[{"type":"text","data":"But it can take some trial and error to perfect that sweet-spot on how long a trial period should go based on the product or service you're offering. Your best bet is to ask for feedback when you follow up with the lead. Simply ask them if they felt like they had enough time to formulate a decision."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong><em>Now it's your turn:<\/em><\/strong> <em>Have you offered a trial period? What were the pros? The cons? What advice can you give readers who want to launch their first free trial? Or do you have more questions about offering a membership trial of your own? Let us know in the comments.<\/em><\/p>","content":[{"type":"text","data":"<strong><em>Now it's your turn:<\/em><\/strong> <em>Have you offered a trial period? What were the pros? The cons? What advice can you give readers who want to launch their first free trial? Or do you have more questions about offering a membership trial of your own? Let us know in the comments.<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! 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And don't forget to subscribe in the box below.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/17434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=17434"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/17434\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/17530"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=17434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=17434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=17434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}