{"id":17434,"date":"2019-02-14T10:33:00","date_gmt":"2019-02-14T17:33:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=17434"},"modified":"2022-02-11T13:49:31","modified_gmt":"2022-02-11T20:49:31","slug":"the-pros-and-cons-of-offering-trial-periods-on-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/","title":{"rendered":"Anbieten einer Probemitgliedschaft (Das Gute und das Schlechte)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Was zieht mehr Menschen an als kostenlose Produkte und Dienstleistungen? Nicht viel! Schlie\u00dflich profitieren sowohl die Unternehmen als auch die Verbraucher von dieser Idee. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6abf691fcd6ca\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6abf691fcd6ca\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Types_of_Trial_Periods\" >Arten von Probezeitr\u00e4umen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#What_Type_of_Trial_Membership_is_Best\" >Welche Art der Probemitgliedschaft ist die beste?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Offering_a_Trial_Membership_The_Good\" >Angebot einer Schnuppermitgliedschaft (Das Gute)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Eases_fear_of_commitment\" >Vermindert die Angst vor Verpflichtungen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Builds_your_email_list\" >Baut Ihre E-Mail-Liste auf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Built-in_product_testing\" >Integrierte Produktpr\u00fcfung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Captive_audience\" >Gefangenes Publikum<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/de\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Offering_a_Trial_Membership_The_Bad\" >Anbieten einer Probemitgliedschaft (Die Schlechte)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/de\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Potential_loss_of_money\" >Potenzieller Verlust von Geld<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/de\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Potential_for_wasted_time\" >Potenzial f\u00fcr Zeitverschwendung<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Als Unternehmer haben Sie die M\u00f6glichkeit, Ihre Produkte und Dienstleistungen einer breiten \u00d6ffentlichkeit vorzustellen, und als Verbraucher erhalten Sie etwas kostenlos. <a href=\"https:\/\/memberpress.com\/de\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>erm\u00f6glicht es Ihnen, alle m\u00f6glichen Preisstrukturen einzurichten, einschlie\u00dflich Testphasen. Nat\u00fcrlich ist es nicht ohne Risiko, Ihr Produkt kostenlos anzubieten - aber Dinge, die sich lohnen, sind oft mit einem gewissen Risiko verbunden, oder?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das Angebot einer Probemitgliedschaft auf Ihrer Website funktioniert genauso. In diesem Beitrag gehen wir auf die verschiedenen Arten von Probemitgliedschaften ein und geben Ihnen einen \u00dcberblick \u00fcber die Vor- und Nachteile eines solchen Angebots. Los geht\u2019s!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"types-of-trial-periods\"><span class=\"ez-toc-section\" id=\"Types_of_Trial_Periods\"><\/span><strong>Arten von Probezeitr\u00e4umen<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Es gibt verschiedene M\u00f6glichkeiten, eine Probezeit anzubieten. Zum Beispiel k\u00f6nnen Sie potenziellen Kunden eine kostenlose Testmitgliedschaft anbieten, z. B. drei\u00dfig Tage lang kostenlosen Zugang zu Ihrer Mitgliedschaftsseite. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oder Sie bieten eine Testversion mit eingeschr\u00e4nktem Zugang an, bei der Sie potenziellen Kunden die M\u00f6glichkeit geben, sich Ihre Website anzusehen, allerdings mit einer begrenzten Anzahl von Funktionen. Vielleicht beschr\u00e4nken Sie sie auf die Einstiegsstufe, oder Sie lassen sie in die mittlere Stufe, beschr\u00e4nken aber den Zugang zu bestimmten Funktionen, wie z. B. <a href=\"https:\/\/memberpress.com\/de\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Einf\u00fchrung in die MemberPress-Kurse\">Online-Kurse<\/a> oder Diskussionsforen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denken Sie au\u00dferdem daran, dass Testphasen nicht unbedingt kostenlos sein m\u00fcssen. Sie k\u00f6nnen Testphasen zu einem erm\u00e4\u00dfigten Preis anbieten oder einen Anreiz schaffen, indem Sie potenziellen Kunden beispielsweise einen Monat kostenlosen Zugang gew\u00e4hren, wenn sie sich zum Kauf einer Mitgliedschaft verpflichten. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-type-of-trial-membership-is-best\"><span class=\"ez-toc-section\" id=\"What_Type_of_Trial_Membership_is_Best\"><\/span><strong>Welche Art der Probemitgliedschaft ist die beste?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Je nach Art des Produkts oder der Dienstleistung, die Sie anbieten, sollten Sie drei grundlegende Aspekte ber\u00fccksichtigen.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u00dcberlegen Sie zun\u00e4chst, ob die Testphase lang genug ist. Verbraucher ben\u00f6tigen ausreichend Zeit, um festzustellen, ob sie von Ihrem Produkt oder Ihrer Dienstleistung profitieren. Was den eingeschr\u00e4nkten Zugang betrifft, sollten Sie pr\u00fcfen, ob die begrenzten Ressourcen ausreichen, damit sie entscheiden k\u00f6nnen, ob Ihr Produkt oder Ihre Dienstleistung zu ihnen passt.&nbsp;<\/li><li>Betrachten Sie als N\u00e4chstes den finanziellen Aspekt. K\u00f6nnen Sie es sich leisten, Produkte oder Dienstleistungen zu verschenken oder kostenlosen Zugang zu gew\u00e4hren? Und ist der Preisnachlass die Zeit wert, die es in Anspruch nimmt, einen Nichtkunden einzurichten?<\/li><li>Und schlie\u00dflich: Wie lange werden Sie Ihrer Einsch\u00e4tzung nach warten m\u00fcssen, bis sich zeigt, ob die Testkunden kaufen und zu Stammkunden werden? Wie Sie wissen, ist Zeit Geld, wenn es ums Gesch\u00e4ft geht.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie die Antworten auf diese Fragen sorgf\u00e4ltig auswerten, k\u00f6nnen Sie besser bestimmen, welche Art von Testangebot f\u00fcr Ihr Gesch\u00e4ftsmodell am besten geeignet ist.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"offering-a-trial-membership-the-good\"><span class=\"ez-toc-section\" id=\"Offering_a_Trial_Membership_The_Good\"><\/span><strong>Angebot einer Schnuppermitgliedschaft (Das Gute)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wie wir bereits besprochen haben, <a href=\"https:\/\/optinmonster.com\/free-to-paid-conversion-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Probezeit<\/a> Ihr Produkt einem Publikum vorzustellen und Ihnen die M\u00f6glichkeit zu geben, zu beweisen, wie gro\u00dfartig Ihre Dienstleistungen (und Sie!) sind. Im Folgenden finden Sie einige der Vorteile, die sich daraus ergeben.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"eases-fear-of-commitment\"><span class=\"ez-toc-section\" id=\"Eases_fear_of_commitment\"><\/span>Vermindert die Angst vor Verpflichtungen <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Indem Sie eine kostenlose oder gegen eine geringe Geb\u00fchr erh\u00e4ltliche Testversion anbieten, erm\u00f6glichen Sie Ihrer Zielgruppe, zu erkennen, was ihr fehlt (Ihr Service oder Produkt), und nehmen ihr die Angst vor einer Bindung, indem Sie ihr zeigen, worauf sie nicht verzichten kann.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"builds-your-email-list\"><span class=\"ez-toc-section\" id=\"Builds_your_email_list\"><\/span>Baut Ihre E-Mail-Liste auf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ein weiterer Vorteil ist, dass ein Interessent, der an einer kostenlosen Testphase teilnimmt (im Gegensatz zu einem Interessenten aus einer anderen Quelle), sich die Zeit genommen hat, sich anzumelden, ein Profil anzulegen und die verf\u00fcgbaren Inhalte anzusehen. Das bedeutet, dass die Wahrscheinlichkeit gr\u00f6\u00dfer ist, dass er langfristig dabei bleibt. Und nicht nur das: Sie haben zudem seine E-Mail-Adresse f\u00fcr die zuk\u00fcnftige Kommunikation erhalten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"built-in-product-testing\"><span class=\"ez-toc-section\" id=\"Built-in_product_testing\"><\/span>Integrierte Produktpr\u00fcfung<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Testphasen sind auch eine gute Gelegenheit, um Feedback zu Ihren Dienstleistungen und Produkten einzuholen. Sie werden h\u00f6chstwahrscheinlich gro\u00dfartige Erkenntnisse gewinnen - es ist Marketing und Produkttest in einem! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"captive-audience\"><span class=\"ez-toc-section\" id=\"Captive_audience\"><\/span>Gefangenes Publikum<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Die im Rahmen einer Testphase angebotenen Produkte und Dienstleistungen verkaufen sich praktisch von selbst, sodass keine zus\u00e4tzlichen Marketingma\u00dfnahmen oder \u00dcberzeugungsarbeit erforderlich sind \u2013 vorausgesetzt nat\u00fcrlich, Sie haben sichergestellt, dass das, was Sie anbieten, erstklassig ist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Leads jedoch \u00fcberlegen, ob sie sich w\u00e4hrend der Testphase vollst\u00e4ndig f\u00fcr Ihre Mitgliedschaftsseite entscheiden, k\u00f6nnen Sie ihre Aufmerksamkeit nutzen, indem Sie zus\u00e4tzliche Anreize bieten, wie z. B. Rabatte auf eine Jahresmitgliedschaft, einen Empfehlungsrabatt oder Kickback, oder vielleicht sogar einen fr\u00fchen Zugang zu einem bevorstehenden Kurs, den Sie planen zu starten.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Und falls Sie noch einen weiteren Grund brauchen, um sich davon zu \u00fcberzeugen, eine Probezeit anzubieten, dann ist es dieser: Kunden, die Ihren Service vor dem Kauf testen, wissen bereits, was sie bekommen, wenn sie den Kauf tats\u00e4chlich t\u00e4tigen \u2013 ihre Erwartungen und ihre Zufriedenheit sind also schon erf\u00fcllt. (Jetzt nur noch so weitermachen!)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"offering-a-trial-membership-the-bad\"><span class=\"ez-toc-section\" id=\"Offering_a_Trial_Membership_The_Bad\"><\/span><strong>Anbieten einer Probemitgliedschaft (Die Schlechte)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Auch wenn die Vorteile unendlich zu sein scheinen, gibt es definitiv einige Nachteile, wenn es um Probezeiten geht. Der wahrscheinlich gr\u00f6\u00dfte Nachteil ist der finanzielle Aspekt. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"potential-loss-of-money\"><span class=\"ez-toc-section\" id=\"Potential_loss_of_money\"><\/span>Potenzieller Verlust von Geld<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sie sollten nicht nur \u00fcberlegen, ob Sie sich das leisten k\u00f6nnen, sondern auch Vorsicht walten lassen gegen\u00fcber Personen, die zwar fest vorhaben, Ihr Angebot anzunehmen, aber keinerlei Absicht haben, sich jemals auf Ihrer Mitglieder-Website anzumelden. Deshalb ist es wichtig, die Risiken zu bedenken, die damit verbunden sind, Nichtmitgliedern Zugriff auf Ihre Inhalte zu gew\u00e4hren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eine sichere Vorgehensweise besteht darin, auf erm\u00e4\u00dfigte Geb\u00fchren statt auf kostenlose Angebote zu setzen, insbesondere wenn Sie f\u00fcr einige Ihrer wertvollsten Inhalte eine Testversion anbieten. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Da Sie bei der Rechnungsstellung f\u00fcr die Probemitgliedschaft Zahlungs- und personenbezogene Daten erfassen m\u00fcssen, werden viele derjenigen, die nur auf einen Gratiszugang aus sind, davon Abstand nehmen, sobald sie wissen, dass sie solche Angaben machen und Sie kontaktieren m\u00fcssen, um ihre Mitgliedschaft zu k\u00fcndigen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"potential-for-wasted-time\"><span class=\"ez-toc-section\" id=\"Potential_for_wasted_time\"><\/span>Potenzial f\u00fcr Zeitverschwendung<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ein weiterer Nachteil ist der Zeitfaktor. Wenn Ihr <a href=\"https:\/\/customer.io\/blog\/free-trial-user-experience\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">die Probezeit ist nicht lang genug<\/a> damit sich jemand wirklich eine Meinung \u00fcber Ihre Dienstleistung bilden kann, ist sowohl Ihre als auch deren Zeit verschwendet. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es kann jedoch einige Versuche erfordern, bis Sie genau den richtigen Zeitpunkt gefunden haben, wie lange eine Probezeit je nach dem von Ihnen angebotenen Produkt oder der Dienstleistung dauern sollte. Am besten bitten Sie bei der Nachverfolgung des Leads um Feedback. Fragen Sie den Interessenten einfach, ob er das Gef\u00fchl hatte, gen\u00fcgend Zeit gehabt zu haben, um eine Entscheidung zu treffen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Jetzt bist du an der Reihe:<\/em><\/strong> <em>Haben Sie eine Probezeit angeboten? Was waren die Vorteile? Die Nachteile? Welche Ratschl\u00e4ge k\u00f6nnen Sie Lesern geben, die zum ersten Mal eine kostenlose Probezeit anbieten m\u00f6chten? Oder haben Sie weitere Fragen zum Angebot einer Testmitgliedschaft? Lassen Sie es uns in den Kommentaren wissen.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wenn Ihnen dieser Artikel gefallen hat, folgen Sie uns bitte auf <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Und vergiss nicht, dich im Feld unten anzumelden.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>What else draws a crowd like free products and services? Not much! After all, the idea is a win-win for both businesses and consumers. As a business owner, you have a chance to pitch your products and services to a crowd, and as a consumer you get something free. MemberPress allows you to set up [&hellip;]<\/p>\n","protected":false},"author":3121,"featured_media":17530,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,94],"tags":[823],"class_list":["post-17434","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-marketing","tag-trials","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Offering a trial membership is a common way to do business. 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