{"id":17446,"date":"2020-07-11T11:43:57","date_gmt":"2020-07-11T17:43:57","guid":{"rendered":"https:\/\/memberpress.com\/?p=17446"},"modified":"2021-06-14T13:24:08","modified_gmt":"2021-06-14T19:24:08","slug":"google-adsense-guide","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/google-adsense-guide\/","title":{"rendered":"Wie man Google AdSense verwendet (f\u00fcr Anf\u00e4nger)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">F\u00fcr viele Menschen ist das Betreiben einer Website zu einem Beruf geworden. Doch Vollzeitarbeit f\u00fchrt nicht immer zu einer Vollzeitverg\u00fctung. Das Schalten von Anzeigen auf Ihrer Website kann eine gute M\u00f6glichkeit sein, ein zus\u00e4tzliches Einkommen zu erzielen, aber es kann schwierig sein, Anzeigen zu finden, die f\u00fcr Ihr Publikum relevant sind.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab71ad0a4212\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab71ad0a4212\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/google-adsense-guide\/#An_Introduction_to_Google_AdSense\" >Eine Einf\u00fchrung in Google AdSense<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/google-adsense-guide\/#How_It_Works\" >Wie es funktioniert<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/google-adsense-guide\/#How_to_Get_Started\" >Wie man anf\u00e4ngt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/google-adsense-guide\/#2_Ways_to_Maximize_Your_Earnings\" >2 Wege zur Maximierung Ihrer Einnahmen<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/google-adsense-guide\/#1_Place_Your_Ads_Carefully\" >1. Platzieren Sie Ihre Anzeigen mit Bedacht<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/google-adsense-guide\/#2_Create_Quality_Content\" >2. Hochwertige Inhalte erstellen<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/google-adsense-guide\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Um Ihnen die Arbeit zu erleichtern, <a aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdSense<\/a> ist ein Werbeprogramm auf Cost-per-Click-Basis (CPC), mit dem Sie schnell und einfach passende Anzeigen finden k\u00f6nnen. Anzeigen, die direkt auf die Bed\u00fcrfnisse Ihrer Zielgruppe zugeschnitten sind, werden eher angeklickt, was oft zu h\u00f6heren Auszahlungen f\u00fchrt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Beitrag werden wir Ihnen Google AdSense vorstellen. Au\u00dferdem geben wir Ihnen einige n\u00fctzliche Tipps, wie Sie es am besten f\u00fcr Ihre Website nutzen k\u00f6nnen. <a href=\"https:\/\/memberpress.com\/de\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> Mitgliedschaftsseite oder jede andere Art von Website. Fangen wir an!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Google_AdSense\"><\/span>Eine Einf\u00fchrung in Google AdSense<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Das Schalten von Anzeigen auf Ihrer Website ist eine clevere M\u00f6glichkeit, eine zus\u00e4tzliche Einnahmequelle zu erschlie\u00dfen. Es handelt sich zudem um eine einfache und weitgehend automatisierte Strategie \u2013 vorausgesetzt, Sie verf\u00fcgen \u00fcber die richtigen Tools. Hier kommt <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\">Google AdSense<\/a> ins Spiel kommt.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"414\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1024x414.png\" alt=\"Die Google AdSense-Website.\" class=\"wp-image-17502\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1024x414.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-300x121.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-768x311.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1536x622.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-2048x829.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-420x170.png 420w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-840x340.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1216x492.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1832x741.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-700x283.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-156x63.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1080x437.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Mit diesem Google-Produkt k\u00f6nnen Sie zielgerichtete Anzeigen auf Ihrem Blog oder Ihrer Website schalten \u2013 und damit Geld verdienen. Es gibt fast 14 Millionen Websites, auf denen solche Anzeigen geschaltet werden, daher ist es sehr wahrscheinlich, dass Sie ihnen schon einmal begegnet sind. Wie sich herausstellt, ist die Einbindung dieser Anzeigen auf Ihrer eigenen Website gar nicht so schwer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AdSense-Publisher machen das st\u00e4ndig!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_It_Works\"><\/span>Wie es funktioniert<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Werbetreibende Google f\u00fcr die Schaltung von Anzeigen f\u00fcr ihre Unternehmen bezahlen (mit dem <a aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdWords<\/a> Programm), k\u00f6nnen sie sich daf\u00fcr entscheiden, ihre Inhalte in das Google Display-Netzwerk aufzunehmen. Wenn sie dies tun, k\u00f6nnen ihre Anzeigen in \"Slots\" auf den teilnehmenden Websites erscheinen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn AdSense auf Ihrer Website aktiviert ist, k\u00f6nnen Sie selbst entscheiden, wo diese Anzeigenpl\u00e4tze platziert werden sollen. Anschlie\u00dfend schaltet Google an diesen Positionen Anzeigen, die auf den Themen Ihrer Website und Ihren Inhalten basieren. Das System ist so konzipiert, dass es automatisch Unternehmen findet, die gut zu Ihrer Nische und Ihrer Zielgruppe passen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das Ergebnis ist, dass Ihre Anzeigen mit gr\u00f6\u00dferer Wahrscheinlichkeit angeklickt werden, als wenn Sie zuf\u00e4llige Anzeigen schalten. Das wiederum erh\u00f6ht Ihre Chancen auf eine h\u00f6here Auszahlung. Nat\u00fcrlich sind die h\u00f6heren Einnahmen nicht der einzige Vorteil von AdSense. Durch die Einbindung von zielgerichteten Anzeigen k\u00f6nnen Sie Ihren Kunden auch einen ma\u00dfgeschneiderten Service bieten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au\u00dferdem ist der Prozess gr\u00f6\u00dftenteils automatisiert \u2013 das spart Ihnen viel Zeit. Dar\u00fcber hinaus ist die Teilnahme v\u00f6llig kostenlos, was es zu einer perfekten Option f\u00fcr kleine Unternehmen macht.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started\"><\/span>Wie man anf\u00e4ngt<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nat\u00fcrlich m\u00fcssen Sie Google AdSense einrichten, bevor Sie in den Genuss der Vorteile kommen k\u00f6nnen. Die gute Nachricht ist, dass dies ein relativ einfacher Prozess ist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zun\u00e4chst m\u00fcssen Sie <a aria-label=\"Anmelden f\u00fcr ein AdSense-Konto (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/www.google.com\/adsense\/signup\/new\/lead\" target=\"_blank\" rel=\"noreferrer noopener\">sich f\u00fcr ein Konto anmelden<\/a>. Wenn Sie \u00fcber ein Google-Gesch\u00e4ftskonto verf\u00fcgen, k\u00f6nnen Sie dieses verwenden. Anschlie\u00dfend m\u00fcssen Sie einige Kontaktdaten angeben \u2013 darunter Ihre Rechnungsadresse und Ihre Telefonnummer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sobald das alles gekl\u00e4rt ist, k\u00f6nnen Sie Ihre erste Anzeige erstellen. Gehen Sie zu <em>Anzeigen<\/em>und w\u00e4hlen Sie <em>Anzeigenbl\u00f6cke<\/em>. Sie k\u00f6nnen dann auf <em>+Neuer Anzeigenblock<\/em>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1024x224.png\" alt=\"Die Seite Anzeigenbl\u00f6cke bei Google AdSense.\" class=\"wp-image-17489\" width=\"768\" height=\"168\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1024x224.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-300x66.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-768x168.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1536x336.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-660x144.png 660w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-840x183.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1216x266.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-700x153.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-156x34.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1080x236.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05.png 1822w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Als n\u00e4chstes k\u00f6nnen Sie <a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/adsense\/answer\/164735\" target=\"_blank\">die Art der Anzeigen ausw\u00e4hlen<\/a> die Sie verwenden m\u00f6chten:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1024x434.png\" alt=\"Eine Auswahl der verschiedenen Anzeigenoptionen.\" class=\"wp-image-17490\" width=\"768\" height=\"326\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1024x434.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-300x127.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-768x326.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1536x651.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-401x170.png 401w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-840x356.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1216x515.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1832x776.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-700x297.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-156x66.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1080x458.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37.png 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Die <em>Text- und Display-Anzeigen <\/em>Mit dieser Option erhalten Sie Zugriff auf m\u00f6glichst viele Anzeigen \u2013 nehmen wir diese also als Beispiel. Auf der n\u00e4chsten Seite k\u00f6nnen Sie einen Namen f\u00fcr Ihre Anzeige ausw\u00e4hlen:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1024x722.png\" alt=\"Die Seite zur Anzeigenanpassung. \" class=\"wp-image-17491\" width=\"768\" height=\"542\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1024x722.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-300x211.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-768x541.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1536x1083.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-241x170.png 241w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-840x592.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-970x684.png 970w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1461x1030.png 1461w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-700x493.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-156x110.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1080x761.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01.png 1552w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ihre Zielgruppe wird diesen Namen nicht sehen, w\u00e4hlen Sie daher einen aussagekr\u00e4ftigen und leicht wiedererkennbaren Namen. Anschlie\u00dfend k\u00f6nnen Sie die Abmessungen der Anzeige festlegen, wobei es am sichersten ist, sich an eine der empfohlenen Gr\u00f6\u00dfen zu halten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen die optionalen Einstellungen au\u00dferdem nach Belieben anpassen, um Ihre Anzeigen noch weiter zu optimieren. Wenn Sie fertig sind, klicken Sie auf&nbsp;<em>Sparen und Code erhalten&nbsp;<\/em>am unteren Rand des Bildschirms. Dadurch werden Ihre Anzeigeneinstellungen gespeichert und Sie erhalten einen eindeutigen Code:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1024x761.png\" alt=\"Der Code, den Sie erhalten werden. \" class=\"wp-image-17492\" width=\"768\" height=\"571\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1024x761.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-300x223.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-768x571.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-229x170.png 229w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-826x614.png 826w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-920x684.png 920w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-697x518.png 697w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-156x116.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1080x803.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29.png 1324w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Danach m\u00fcssen Sie diesen Code lediglich in Ihre WordPress-Website einf\u00fcgen. Die genauen Schritte h\u00e4ngen davon ab, wo Ihre Anzeigen angezeigt werden sollen. Die Seitenleiste ist ein besonders effektiver Platz, daher werden wir unsere Anzeigen dort einf\u00fcgen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Navigieren Sie zun\u00e4chst zu <em>Erscheinungsbild &gt; Widgets<\/em> in Ihrem WordPress-Dashboard. Sie k\u00f6nnen dann eine <em>Benutzerdefiniertes HTML<\/em> Widget, indem Sie eines in die Seitenleiste Ihrer Website ziehen:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09.png\" alt=\"Ihr AdSense-Code beim Einf\u00fcgen in ein Widget.\" class=\"wp-image-17495\" width=\"438\" height=\"500\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09.png 876w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-263x300.png 263w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-768x877.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-149x170.png 149w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-538x614.png 538w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-599x684.png 599w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-454x518.png 454w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-137x156.png 137w\" sizes=\"(max-width: 438px) 100vw, 438px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Als N\u00e4chstes m\u00fcssen Sie nur noch den Anzeigencode einf\u00fcgen und das Widget speichern. Vergessen Sie nat\u00fcrlich nicht, zu \u00fcberpr\u00fcfen, wie Ihre Anzeige auf der Benutzeroberfl\u00e4che aussieht:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-552x1024.png\" alt=\"Ein Beispiel f\u00fcr Google-Anzeigen auf einer Website.\" class=\"wp-image-17503\" width=\"414\" height=\"768\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-552x1024.png 552w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-162x300.png 162w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-92x170.png 92w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-331x614.png 331w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-369x684.png 369w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-556x1030.png 556w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-279x518.png 279w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-84x156.png 84w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example.png 656w\" sizes=\"(max-width: 414px) 100vw, 414px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Der Code greift auf alle relevanten Informationen aus Ihrem AdSense-Konto zu und beginnt mit der Anzeige von Anzeigen in der passenden Gr\u00f6\u00dfe und Art. Sie k\u00f6nnen jederzeit zu Ihrem Konto zur\u00fcckkehren und Ihre Anzeige nach Bedarf anpassen. Au\u00dferdem k\u00f6nnen Sie so viele weitere Anzeigen hinzuf\u00fcgen, wie Sie m\u00f6chten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Ways_to_Maximize_Your_Earnings\"><\/span>2 Wege zur Maximierung Ihrer Einnahmen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nachdem Sie nun alles eingerichtet haben, kann die eigentliche Arbeit beginnen. Auch wenn dieses Programm f\u00fcr Ihre Website unglaublich vorteilhaft sein kann, sollten Sie einige wichtige Strategien anwenden, um das Beste daraus zu machen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Place_Your_Ads_Carefully\"><\/span><strong>1. Platzieren Sie Ihre Anzeigen mit Bedacht<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Die Anzeigenplatzierung ist ein wichtiger Punkt, da verschiedene Platzierungen zu unterschiedlichen Ergebnissen f\u00fchren k\u00f6nnen. Die Schaltung von Anzeigen in vorrangigen Bereichen kann die Wahrscheinlichkeit erh\u00f6hen, dass die Nutzer mit ihnen interagieren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es gibt eine Reihe von Platzierungen, die als effektiv gelten \u2013 beispielsweise direkt unter der ersten \u00dcberschrift des Seiteninhalts oder in der Mitte eines Artikels. Um die Entscheidung etwas zu erleichtern, bietet Google AdSense <a href=\"https:\/\/www.google.com\/images\/adsense\/en_us\/support\/general_en.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">eine Heatmap ver\u00f6ffentlicht<\/a> der idealen Standorte:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/www.google.com\/images\/adsense\/en_us\/support\/general_en.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-769x1024.png\" alt=\"Die Google AdSense Heatmap.\" class=\"wp-image-17447\" width=\"385\" height=\"512\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-769x1024.png 769w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-225x300.png 225w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-768x1023.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-128x170.png 128w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-461x614.png 461w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-513x684.png 513w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-773x1030.png 773w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-389x518.png 389w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-117x156.png 117w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-1080x1439.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04.png 1132w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Unabh\u00e4ngig von der gew\u00e4hlten Platzierung ist es wichtig, dass Sie immer die <a aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/support.google.com\/adsense\/answer\/48182\" target=\"_blank\" rel=\"noreferrer noopener\">Richtlinien des Programms<\/a> nicht vergessen. Die Nichtbeachtung kann zu einer Sperrung Ihres Kontos f\u00fchren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vor allem ist es entscheidend, sicherzustellen, dass die Platzierung Ihrer Anzeigen das Nutzererlebnis auf Ihrer Website nicht beeintr\u00e4chtigt. Mit anderen Worten: Vermeiden Sie es, Ihre Seiten mit Anzeigen zu \u00fcberladen, da Besucher diese Strategie wahrscheinlich als abschreckend empfinden. Schon wenige Anzeigen pro Seite k\u00f6nnen viel bewirken.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_Quality_Content\"><\/span><strong>2. Hochwertige Inhalte erstellen<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google AdSense w\u00e4hlt die Anzeigen, die auf Ihrer Website geschaltet werden, entsprechend dem Schwerpunkt Ihrer Inhalte aus. Wenn Sie also Anzeigen w\u00fcnschen, die f\u00fcr Ihre Zielgruppe geeignet sind, m\u00fcssen Sie zielgerichtete Inhalte erstellen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um das zu erreichen, sollten Sie eine klare Zielgruppe vor Augen haben. Auch wenn Sie sich dar\u00fcber wahrscheinlich bereits bei der Erstellung Ihrer Website Gedanken gemacht haben, ist es wichtig, Ihren Fokus anzupassen, w\u00e4hrend Ihr Unternehmen weiter w\u00e4chst.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es gibt viele verschiedene M\u00f6glichkeiten, dies zu tun - aber eine der besten ist <a aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener\">eine klare Buyer Persona erstellen<\/a>. So k\u00f6nnen Sie Ihren idealen Kunden genau definieren und dann Inhalte erstellen, die seinen Bed\u00fcrfnissen entsprechen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie sich f\u00fcr diesen Prozess Zeit nehmen, kann Google AdSense Anzeigen schalten, die f\u00fcr den Inhalt Ihrer Website relevanter sind. Die Wahrscheinlichkeit, dass diese Art von Anzeigen von den Nutzern angeklickt wird, ist gr\u00f6\u00dfer, wodurch sich Ihre Einnahmen erh\u00f6hen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Es ist n\u00fctzlich, mit Ihrer Website Geld zu verdienen, und CPC-Werbung kann ein perfekter Weg sein, dies zu tun. Im Besonderen, <a href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\">Google AdSense<\/a> erm\u00f6glicht es Ihnen, zielgerichtete Anzeigen auf Ihrer Website zu schalten, was bedeutet, dass Sie Ihren Besuchern ein ma\u00dfgeschneidertes Erlebnis bieten k\u00f6nnen (und dadurch Ihr Einkommen steigern).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nachdem Sie Ihre Website eingerichtet haben, gibt es einige M\u00f6glichkeiten, wie Sie die Vorteile der Website maximieren k\u00f6nnen:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Platzieren Sie Ihre Anzeigen dort, wo sie am effektivsten sind.<\/li><li>Erstellen Sie hochwertige Inhalte, die den Bed\u00fcrfnissen Ihrer Zielgruppe gerecht werden.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Haben Sie weitere Fragen dazu, wie Sie mit AdSense Geld verdienen k\u00f6nnen? Lassen Sie es uns im Kommentarbereich unten wissen!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wenn Ihnen dieser Artikel gefallen hat, folgen Sie uns bitte auf <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Und vergiss nicht, dich im Feld unten anzumelden.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>For many people, running a website has become a career. However, full-time hours don\u2019t always result in full-time pay. Placing ads on your website can be a smart way to bring in some extra income, but it can be difficult to find ads that are relevant to your audience. To make your job easier, Google [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":17509,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[145],"tags":[],"class_list":["post-17446","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tools","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Google Adsense is a smart way to place targeted ads on your website. 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