{"id":17471,"date":"2019-02-21T10:35:52","date_gmt":"2019-02-21T17:35:52","guid":{"rendered":"https:\/\/memberpress.com\/?p=17471"},"modified":"2019-02-21T10:35:54","modified_gmt":"2019-02-21T17:35:54","slug":"viable-website-idea","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/viable-website-idea\/","title":{"rendered":"Wie Sie feststellen k\u00f6nnen, ob Ihre Website-Idee realisierbar ist (in 3 Schritten)"},"content":{"rendered":"<p>Viele von uns haben Ideen f\u00fcr Websites. Das kann etwas sein, das Sie schon l\u00e4nger im Kopf haben, oder ein ganz neues Projekt. Auch wenn manche Ideen auf den ersten Blick goldrichtig erscheinen, kann es schwierig sein, zu wissen, ob sie tats\u00e4chlich realisierbar sind.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d1cbdab69b9\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d1cbdab69b9\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/viable-website-idea\/#Why_Researching_Your_Website_Idea_Is_Vital\" >Warum die Erforschung Ihrer Website-Idee so wichtig ist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/viable-website-idea\/#How_to_Determine_If_Your_Website_Idea_Is_Viable_In_3_Steps\" >Wie Sie feststellen k\u00f6nnen, ob Ihre Website-Idee realisierbar ist (in 3 Schritten)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/viable-website-idea\/#Step_1_Assess_Your_Budget\" >Schritt 1 Beurteilen Sie Ihr Budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/viable-website-idea\/#Step_2_Identify_Your_Audience\" >Schritt 2 Identifizieren Sie Ihr Publikum<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/viable-website-idea\/#Step_3_Consider_Your_Competitors\" >Schritt 3 Ber\u00fccksichtigen Sie Ihre Mitbewerber<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/viable-website-idea\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Zum Gl\u00fcck gibt es M\u00f6glichkeiten, die Durchf\u00fchrbarkeit Ihrer Ideen zu pr\u00fcfen, bevor Sie mit der Arbeit beginnen. Indem Sie zum Beispiel effektive Recherchen durchf\u00fchren, k\u00f6nnen Sie ein solides Verst\u00e4ndnis der von Ihnen gew\u00e4hlten Branche gewinnen. Dies erh\u00f6ht die Wahrscheinlichkeit, dass Ihre Website ein Erfolg wird - und kann Ihnen auf lange Sicht viel Zeit und Geld sparen.<\/p>\n\n\n\n<p>In diesem Beitrag werden wir er\u00f6rtern, wie Sie Ihre Ideen realistisch einsch\u00e4tzen k\u00f6nnen, indem wir einige Schl\u00fcsselbereiche ermitteln, die es zu ber\u00fccksichtigen gilt. Legen wir los!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Researching_Your_Website_Idea_Is_Vital\"><\/span>Warum die Erforschung Ihrer Website-Idee so wichtig ist<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Eine Website von der Idee bis zur Fertigstellung zu bringen, ist kein leichtes Unterfangen. Bevor Sie irgendetwas anderes tun, m\u00fcssen Sie unbedingt recherchieren - denn selbst die besten Konzepte k\u00f6nnen ohne eine gute Vorbereitung scheitern. <br><\/p>\n\n\n\n<p>Vage Pl\u00e4ne k\u00f6nnen zu einem holprigen Start Ihrer Website f\u00fchren, da Sie keine klare Vorstellung davon haben, was Sie erreichen wollen. Wenn Sie sich in dieser Phase die Zeit nehmen, Ihre Idee zu recherchieren, haben Sie die wichtigsten Elemente zur Hand <em>vor<\/em> Beginn der Arbeiten. Auf diese Weise k\u00f6nnen Sie weitere Komplikationen vermeiden, wie z. B. die Verschwendung von Ressourcen und Fehlstarts.<\/p>\n\n\n\n<p>Der Gedanke, eine solche Untersuchung durchzuf\u00fchren, mag zun\u00e4chst entmutigend sein - und damit sind Sie nicht allein. A <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"http:\/\/www.gallup.com\/businessjournal\/181592\/potential-entrepreneurs-aren-taking-plunge.aspx?g_source=CATEGORY_ENTREPRENEURSHIP&g_medium=topic&g_campaign=tiles\" target=\"_blank\">Gallup-Umfrage 2015<\/a> stellte fest, dass fast die H\u00e4lfte der angehenden Unternehmer nicht \u00fcber die Ideenphase hinauskommt, weil sie nicht wissen, wo sie anfangen sollen.<\/p>\n\n\n\n<p>Wenn dies bei Ihnen der Fall ist, sollten Sie sich zun\u00e4chst einige grundlegende (aber entscheidende) Fragen stellen:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Warum m\u00f6chte ich eine Website erstellen?<\/li><li>Welches Problem werde ich f\u00fcr mein Publikum l\u00f6sen?<\/li><li>Wer ist mein Zielleser oder -kunde?<\/li><li>\u00dcber welche Ressourcen verf\u00fcge ich bereits?<\/li><li>Was sind meine Ziele?<\/li><\/ul>\n\n\n\n<p>Sobald Sie sich solide Antworten auf diese Fragen zurechtgelegt haben, haben Sie eine Vorstellung davon, wohin Sie wollen. Dann k\u00f6nnen Sie beginnen, Ihre Website-Idee genauer zu untersuchen, um zu sehen, ob sie Sie ans Ziel bringt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Determine_If_Your_Website_Idea_Is_Viable_In_3_Steps\"><\/span>Wie Sie feststellen k\u00f6nnen, ob Ihre Website-Idee realisierbar ist (in 3 Schritten)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jetzt ist es an der Zeit, mit der Planung und Recherche zu beginnen. In den n\u00e4chsten Abschnitten werden wir drei der wichtigsten Bereiche behandeln, die Sie ber\u00fccksichtigen m\u00fcssen - angefangen bei den finanziellen Aspekten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Assess_Your_Budget\"><\/span><strong>Schritt 1: Beurteilen Sie Ihr Budget<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bevor Sie etwas anderes tun, m\u00fcssen Sie sich \u00fcberlegen, ob Sie die Kosten f\u00fcr Ihre Idee tragen k\u00f6nnen. Obwohl der Betrieb einer Website budgetfreundlicher ist als die Er\u00f6ffnung eines Einzelhandelsgesch\u00e4fts, k\u00f6nnen sich die erforderlichen Anschaffungen schnell summieren.<\/p>\n\n\n\n<p>Um zu beginnen, m\u00fcssen Sie Folgendes kaufen <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/whats-the-difference-between-domain-name-and-web-hosting-explained\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"einen Domainnamen und Hosting (\u00f6ffnet in einem neuen Tab)\">einen Dom\u00e4nennamen und Hosting<\/a>. M\u00f6glicherweise m\u00fcssen Sie sich auch mit Software befassen, <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" title=\"WPengine Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Webhosting<\/a>und <a href=\"https:\/\/www.google.com\/url?sa=t&rct=j&q=&esrc=s&source=web&cd=11&cad=rja&uact=8&ved=2ahUKEwij2KbJu6TgAhWxVRUIHW93D98QFjAKegQIBhAB&url=https%3A%2F%2Fmemberpress.com%2Fbest-wordpress-plugins-to-keep-your-website-maintained%2F&usg=AOvVaw2bGFeJOMFCRWPQV5ZFJXwW\">Sicherheitsma\u00dfnahmen<\/a>. Sie k\u00f6nnen sich zwar umsehen, um die besten Angebote zu finden, aber es ist wichtig, dass Sie nicht zu viel sparen, sonst k\u00f6nnten Sie am Ende mit einem weniger guten Service dastehen.<br><\/p>\n\n\n\n<p>Nachdem Sie Ihre Ausgaben ermittelt haben, sollten Sie auch Ihre derzeitigen und geplanten Einnahmequellen ber\u00fccksichtigen. Dies ist ein entscheidender Faktor, um festzustellen, ob Ihre Website-Idee langfristig tragf\u00e4hig sein wird. Werden Sie Produkte verkaufen, Dienstleistungen anbieten, Werbefl\u00e4chen offerieren oder etwas ganz anderes?<\/p>\n\n\n\n<p>Anhand der gesch\u00e4tzten Einnahmen k\u00f6nnen Sie feststellen, ob Sie Ihre monatlichen Kosten decken k\u00f6nnen und ob Sie wahrscheinlich einen Gewinn erzielen werden. Das ist unerl\u00e4sslich, wenn Sie Ihre Website zu Ihrem Lebensunterhalt machen wollen, obwohl ein ausgeglichenes Ergebnis in Ordnung ist, wenn es nur ein Hobby ist.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Identify_Your_Audience\"><\/span><strong>Schritt 2: Identifizieren Sie Ihr Publikum<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ihre Besucher werden dar\u00fcber entscheiden, ob Ihre Website Erfolg hat oder nicht. Aus diesem Grund ist es wichtig, festzustellen, ob es ein Publikum f\u00fcr Ihre Website-Idee gibt.<\/p>\n\n\n\n<p>Es gibt viele verschiedene M\u00f6glichkeiten, dies zu tun. F\u00fcr den Anfang ist die Erstellung von Umfragen und Abstimmungen besonders effektiv. Tools wie <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\">SurveyMonkey<\/a> sind n\u00fctzlich, um den Prozess zu vereinfachen, obwohl Sie auch Plattformen der sozialen Medien nutzen k\u00f6nnen <a href=\"https:\/\/memberpress.com\/de\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"wie Instagram (\u00f6ffnet in einem neuen Tab)\">wie Instagram<\/a> Fragen an Ihr Zielpublikum zu stellen:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-1024x625.png\" alt=\"Ein Beispiel f\u00fcr eine Umfrage zu einer Website.\" class=\"wp-image-17474\" width=\"499\" height=\"305\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-1024x625.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-300x183.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-768x469.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-278x170.png 278w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-840x513.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-1120x684.png 1120w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-700x427.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-156x95.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-1080x659.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55.png 1222w\" sizes=\"(max-width: 499px) 100vw, 499px\" \/><\/figure><\/div>\n\n\n\n<p>Es ist auch eine gute Idee, eine <a href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\">K\u00e4ufer-Persona<\/a>. Dies ist eine Beschreibung Ihres idealen Kunden, in der alles von seinem Alter bis zu seinem geografischen Standort beschrieben wird. Buyer Personas sind auch dann n\u00fctzlich, wenn Sie eigentlich nichts verkaufen - Sie k\u00f6nnen sich Ihre Website selbst als \"Produkt\" vorstellen. <\/p>\n\n\n\n<p>Wenn Sie eine Buyer Persona entwickeln, sollten Sie so viele Informationen wie m\u00f6glich einbeziehen. So erhalten Sie ein besseres Verst\u00e4ndnis f\u00fcr die Personengruppe, die Ihre Website anspricht. Au\u00dferdem k\u00f6nnen Sie so im weiteren Verlauf gezieltere Inhalte erstellen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Consider_Your_Competitors\"><\/span><strong>Schritt 3: Ber\u00fccksichtigen Sie Ihre Mitbewerber<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Als n\u00e4chstes m\u00fcssen Sie alle Websites ber\u00fccksichtigen, die direkt oder indirekt mit Ihrer Website konkurrieren. Direkte Konkurrenten sind diejenigen, die in der gleichen Nische existieren. Indirekte Konkurrenten sind solche, die zwar nicht genau dieselbe Dienstleistung anbieten, aber einen \u00e4hnlichen Bedarf erf\u00fcllen und auf dieselbe Zielgruppe abzielen.<\/p>\n\n\n\n<p>Die Betrachtung Ihrer potenziellen Konkurrenz hilft Ihnen zu verstehen, wo Ihre Website in die aktuelle Landschaft passen wird. Au\u00dferdem l\u00e4sst sich so feststellen, ob ein echter Bedarf f\u00fcr Ihre Website besteht. Wenn der Markt, in den Sie eintreten wollen, bereits ges\u00e4ttigt ist, k\u00f6nnte es sich lohnen, Ihre Idee anzupassen, um eventuelle L\u00fccken zu schlie\u00dfen.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\">Google Keyword-Planer<\/a> ist ein hervorragendes Mittel, um Ihre bestehende Konkurrenz zu ermitteln:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1024x517.png\" alt=\"Die Website des Google Keyword-Planners.\" class=\"wp-image-17472\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1024x517.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-300x152.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-768x388.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1536x776.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-337x170.png 337w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-840x424.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1216x614.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1832x925.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-700x354.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1080x545.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53.png 1964w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\"><\/a>Indem Sie h\u00e4ufig verwendete Schl\u00fcsselw\u00f6rter recherchieren, k\u00f6nnen Sie die Anzahl der Konkurrenten ermitteln und deren Websites \u00fcberpr\u00fcfen. <br><br>Sie k\u00f6nnen auch ein Tool wie <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/alltop.com\/\" target=\"_blank\">AllTop<\/a> um herauszufinden, \u00fcber welche Themen Ihre Zielgruppe gerade diskutiert. Dies kann Ihnen helfen, Trends zu entdecken, die Ihre Konkurrenten \u00fcbersehen haben, oder Bed\u00fcrfnisse, die nicht befriedigt werden. Es ist m\u00f6glich, eine Rolle zu finden, die Sie selbst in einem ges\u00e4ttigten Markt ausf\u00fcllen k\u00f6nnen, indem Sie einen einzigartigen Ansatz verfolgen, der sich von allen anderen Websites da drau\u00dfen unterscheidet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Der Weg zur Erstellung einer Website ist nicht immer einfach, und die Schwierigkeiten beginnen oft schon in der Ideenphase. Nicht jede Website-Idee ist realisierbar, daher ist es wichtig, einige wichtige \u00dcberlegungen zu ber\u00fccksichtigen, bevor man aktiv wird. Wenn Sie jetzt recherchieren, k\u00f6nnen Sie auf lange Sicht viel Zeit und Geld sparen - und eine viel erfolgreichere Website erstellen.<br><\/p>\n\n\n\n<p>In diesem Beitrag haben wir drei M\u00f6glichkeiten aufgezeigt, wie Sie Ihre Website-Idee bewerten k\u00f6nnen. Um es noch einmal zusammenzufassen: Das sollten Sie tun:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u00dcberlegen Sie, ob Sie \u00fcber das n\u00f6tige Budget verf\u00fcgen, um Ihre Website zu einem Erfolg zu machen.<\/li><li>Definieren Sie Ihren Zielmarkt, um seinen Bed\u00fcrfnissen genau zu entsprechen.<\/li><li>Achten Sie auf Ihre Konkurrenten, und finden Sie eine Nische, die unterbesetzt ist. <\/li><\/ol>\n\n\n\n<p>Haben Sie noch Fragen dazu, wie Sie Ihre Website-Idee zum Erfolg f\u00fchren k\u00f6nnen? Lassen Sie es uns im Kommentarbereich unten wissen!<\/p>","protected":false},"excerpt":{"rendered":"<p>Many of us have ideas for websites. Yours could be something you\u2019ve had in mind for a while, or a brand-new venture. While some ideas may initially seem golden, however, it can be difficult to know whether they are actually viable. 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Yours could be something you've had in mind for a while, or a brand-new venture. While some ideas may initially seem golden, however, it can be difficult to know whether they are actually viable.<\/p>","content":[{"type":"text","data":"Many of us have ideas for websites. Yours could be something you've had in mind for a while, or a brand-new venture. While some ideas may initially seem golden, however, it can be difficult to know whether they are actually viable."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Fortunately, there are ways to determine the feasibility of your ideas before you get started. By carrying out effective research, for example, you\u2019ll be able to gain a solid understanding of your chosen industry. This will improve the likelihood that your website will become a success \u2013 and can save you a lot of time and money in the long run.<\/p>","content":[{"type":"text","data":"Fortunately, there are ways to determine the feasibility of your ideas before you get started. By carrying out effective research, for example, you\u2019ll be able to gain a solid understanding of your chosen industry. This will improve the likelihood that your website will become a success \u2013 and can save you a lot of time and money in the long run."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll discuss how you can assess your ideas realistically, by identifying some key areas for consideration. Let\u2019s get started!<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll discuss how you can assess your ideas realistically, by identifying some key areas for consideration. Let\u2019s get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Researching Your Website Idea Is Vital<\/h2>","content":"Warum die Erforschung Ihrer Website-Idee so wichtig ist","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Taking a website from idea to completion is no easy feat. Before you do anything else, research is vital \u2013 as even the best concepts can fall flat without a good amount of preparation. <br><\/p>","content":[{"type":"text","data":"Taking a website from idea to completion is no easy feat. Before you do anything else, research is vital \u2013 as even the best concepts can fall flat without a good amount of preparation. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Vague plans can cause a rocky start to your website, as you won\u2019t have a clear idea about what you\u2019re trying to achieve. Taking the time to research your idea at this stage will mean you have the key elements in place <em>before<\/em> beginning work. This will help you avoid further complications down the line \u2013 such as wasted resources and false starts.<\/p>","content":[{"type":"text","data":"Vague plans can cause a rocky start to your website, as you won\u2019t have a clear idea about what you\u2019re trying to achieve. Taking the time to research your idea at this stage will mean you have the key elements in place <em>before<\/em> beginning work. This will help you avoid further complications down the line \u2013 such as wasted resources and false starts."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The thought of conducting this research might be daunting at first \u2013 and you wouldn\u2019t be alone in thinking that. A <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.gallup.com\/businessjournal\/181592\/potential-entrepreneurs-aren-taking-plunge.aspx?g_source=CATEGORY_ENTREPRENEURSHIP&amp;g_medium=topic&amp;g_campaign=tiles\" target=\"_blank\">2015 Gallup poll<\/a> found that nearly half of would-be entrepreneurs fail to get their businesses past the idea phase, as they\u2019re not sure where to begin.<\/p>","content":[{"type":"text","data":"The thought of conducting this research might be daunting at first \u2013 and you wouldn\u2019t be alone in thinking that. A <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.gallup.com\/businessjournal\/181592\/potential-entrepreneurs-aren-taking-plunge.aspx?g_source=CATEGORY_ENTREPRENEURSHIP&amp;g_medium=topic&amp;g_campaign=tiles\" target=\"_blank\">2015 Gallup poll<\/a> found that nearly half of would-be entrepreneurs fail to get their businesses past the idea phase, as they\u2019re not sure where to begin."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If this is the case for you, the first step is to consider some basic (but crucial) questions:<\/p>","content":[{"type":"text","data":"If this is the case for you, the first step is to consider some basic (but crucial) questions:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Why do I want to start a website?<\/li><li>What problem will I solve for my audience?<\/li><li>Who is my target reader or customer?<\/li><li>What resources do I have already?<\/li><li>What are my goals?<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Warum m\u00f6chte ich eine Website erstellen?<\/li><li>Welches Problem werde ich f\u00fcr mein Publikum l\u00f6sen?<\/li><li>Wer ist mein Zielleser oder -kunde?<\/li><li>\u00dcber welche Ressourcen verf\u00fcge ich bereits?<\/li><li>Was sind meine Ziele?<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once you form solid answers to these questions, you'll have an idea of where you're headed. Then you can begin to explore your website idea in more detail, to see if it will get you there.<\/p>","content":[{"type":"text","data":"Once you form solid answers to these questions, you'll have an idea of where you're headed. Then you can begin to explore your website idea in more detail, to see if it will get you there."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Determine If Your Website Idea Is Viable (In 3 Steps)<\/h2>","content":"Wie Sie feststellen k\u00f6nnen, ob Ihre Website-Idee realisierbar ist (in 3 Schritten)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Now, it\u2019s time to jump right into the planning and research process. In the next few sections, we\u2019ll cover three of the key areas you\u2019ll need to consider \u2013 starting with the financial aspects.<\/p>","content":[{"type":"text","data":"Now, it\u2019s time to jump right into the planning and research process. In the next few sections, we\u2019ll cover three of the key areas you\u2019ll need to consider \u2013 starting with the financial aspects."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>Step 1: Assess Your Budget<\/strong><\/h3>","content":"Schritt 1: Beurteilen Sie Ihr Budget","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Before doing anything else, you\u2019ll need to consider whether you can cover the cost of your idea. Although running a website is more budget-friendly than opening a retail store, the required purchases can add up quickly.<\/p>","content":[{"type":"text","data":"Before doing anything else, you\u2019ll need to consider whether you can cover the cost of your idea. Although running a website is more budget-friendly than opening a retail store, the required purchases can add up quickly."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To start, you'll need to purchase <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/whats-the-difference-between-domain-name-and-web-hosting-explained\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"a domain name and hosting (opens in a new tab)\">a domain name and hosting<\/a>. You may also need to look into software, web hosting, and <a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=11&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwij2KbJu6TgAhWxVRUIHW93D98QFjAKegQIBhAB&amp;url=https%3A%2F%2Fmemberpress.com%2Fbest-wordpress-plugins-to-keep-your-website-maintained%2F&amp;usg=AOvVaw2bGFeJOMFCRWPQV5ZFJXwW\">security measures<\/a>. While you can shop around to find the best deals, it's important not to cut corners too much, or you may end up dealing with less-than-stellar service down the line.<br><\/p>","content":[{"type":"text","data":"To start, you'll need to purchase <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/whats-the-difference-between-domain-name-and-web-hosting-explained\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"a domain name and hosting (opens in a new tab)\">a domain name and hosting<\/a>. You may also need to look into software, web hosting, and <a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=11&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwij2KbJu6TgAhWxVRUIHW93D98QFjAKegQIBhAB&amp;url=https%3A%2F%2Fmemberpress.com%2Fbest-wordpress-plugins-to-keep-your-website-maintained%2F&amp;usg=AOvVaw2bGFeJOMFCRWPQV5ZFJXwW\">security measures<\/a>. While you can shop around to find the best deals, it's important not to cut corners too much, or you may end up dealing with less-than-stellar service down the line.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>After identifying your expenses, you\u2019ll also want to consider your current and projected sources of income. This is a vital part of determining whether your website idea will be sustainable in the long term. Will you sell products, provide services, offer ad space, or something else entirely?<\/p>","content":[{"type":"text","data":"After identifying your expenses, you\u2019ll also want to consider your current and projected sources of income. This is a vital part of determining whether your website idea will be sustainable in the long term. Will you sell products, provide services, offer ad space, or something else entirely?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Estimating your revenue will enable you to see whether meeting your monthly costs will be possible, and if it's likely for you to make a profit. That's essential if you plan to make your website your livelihood, although breaking even is okay if it\u2019s just going to be a hobby.<\/p>","content":[{"type":"text","data":"Estimating your revenue will enable you to see whether meeting your monthly costs will be possible, and if it's likely for you to make a profit. That's essential if you plan to make your website your livelihood, although breaking even is okay if it\u2019s just going to be a hobby."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>Step 2: Identify Your Audience<\/strong><\/h3>","content":"Schritt 2: Identifizieren Sie Ihr Publikum","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Your visitors will determine whether your site succeeds or fails. For this reason, it\u2019s vital to determine whether there\u2019s an audience in place for your website idea.<\/p>","content":[{"type":"text","data":"Your visitors will determine whether your site succeeds or fails. For this reason, it\u2019s vital to determine whether there\u2019s an audience in place for your website idea."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are many different ways of doing this. To get started, creating surveys and polls is particularly effective. Tools like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\">SurveyMonkey<\/a> are useful for simplifying the process, although you can also use social media platforms <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"such as Instagram (opens in a new tab)\">such as Instagram<\/a> to ask questions of your target audience:<\/p>","content":[{"type":"text","data":"There are many different ways of doing this. To get started, creating surveys and polls is particularly effective. Tools like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\">SurveyMonkey<\/a> are useful for simplifying the process, although you can also use social media platforms <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"such as Instagram (opens in a new tab)\">such as Instagram<\/a> to ask questions of your target audience:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-1024x625.png\" alt=\"An example of a website research survey.\" class=\"wp-image-17474\" width=\"499\" height=\"305\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-1024x625.png","data":{"alt":"An example of a website research survey.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-1024x625.png","align":"center"},"style":{"width":"499px","height":"305px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>It's also a good idea to create a <a href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">buyer persona<\/a>. This is a description of who your ideal customer would be, detailing everything from their age to their geographical location. Buyer personas are useful even if you\u2019re not actually selling anything \u2013 you can think of your website itself as the \u2018product\u2019. <\/p>","content":[{"type":"text","data":"It's also a good idea to create a <a href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">buyer persona<\/a>. This is a description of who your ideal customer would be, detailing everything from their age to their geographical location. Buyer personas are useful even if you\u2019re not actually selling anything \u2013 you can think of your website itself as the \u2018product\u2019. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When developing a buyer persona, be sure to include as much information as possible. This will give you a better understanding of the group of people your website appeals to. It will also help you create more targeted content further down the line.<\/p>","content":[{"type":"text","data":"When developing a buyer persona, be sure to include as much information as possible. This will give you a better understanding of the group of people your website appeals to. It will also help you create more targeted content further down the line."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>Step 3: Consider Your Competitors<\/strong><\/h3>","content":"Schritt 3: Ber\u00fccksichtigen Sie Ihre Mitbewerber","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Your next task is to consider any and all websites that will directly or indirectly compete with your site. Direct competitors are those that exist within the same niche. Indirect competitors include those that don\u2019t provide the exact same service, but fulfill a similar need and target the same audience.<\/p>","content":[{"type":"text","data":"Your next task is to consider any and all websites that will directly or indirectly compete with your site. Direct competitors are those that exist within the same niche. Indirect competitors include those that don\u2019t provide the exact same service, but fulfill a similar need and target the same audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Considering your potential competition helps you understand where your website will fit in to the current landscape. It will also determine whether there\u2019s a real need for your site. If the market you intend to enter is already saturated, it might be worth adapting your idea to fit any gaps.<\/p>","content":[{"type":"text","data":"Considering your potential competition helps you understand where your website will fit in to the current landscape. It will also determine whether there\u2019s a real need for your site. If the market you intend to enter is already saturated, it might be worth adapting your idea to fit any gaps."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a rel=\"noreferrer noopener\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\">Google Keyword Planner<\/a> is an excellent way to identify your existing competition:<\/p>","content":[{"type":"text","data":"<a rel=\"noreferrer noopener\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\">Google Keyword Planner<\/a> is an excellent way to identify your existing competition:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1024x517.png\" alt=\"The Google Keyword Planner website.\" class=\"wp-image-17472\" width=\"800\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1024x517.png","data":{"alt":"The Google Keyword Planner website.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1024x517.png","align":"center"},"style":{"width":"800px","height":992,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\"><\/a>By researching commonly-used keywords, you can determine the number of competitors out there, and check out their websites. <br><br>You can also use a tool like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/alltop.com\/\" target=\"_blank\">AllTop<\/a> to seek out the topics your audience is currently discussing. This may help you uncover trends your competitors have missed, or needs that are going unfulfilled. It's possible to find a role you can fill even in a saturated market, by taking a unique approach from all the other sites out there.<\/p>","content":[{"type":"text","data":"<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\"><\/a>By researching commonly-used keywords, you can determine the number of competitors out there, and check out their websites. <br><br>You can also use a tool like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/alltop.com\/\" target=\"_blank\">AllTop<\/a> to seek out the topics your audience is currently discussing. This may help you uncover trends your competitors have missed, or needs that are going unfulfilled. It's possible to find a role you can fill even in a saturated market, by taking a unique approach from all the other sites out there."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Conclusion<\/h3>","content":"Schlussfolgerung","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The road to creating a website isn\u2019t always easy, and the difficulties often start at the idea stage. Not every website idea will be viable, so it\u2019s important to bear some key considerations in mind before taking action. Doing your research now could save you a lot of time and money in the long run \u2013 and help you create a much more successful site.<br><\/p>","content":[{"type":"text","data":"The road to creating a website isn\u2019t always easy, and the difficulties often start at the idea stage. Not every website idea will be viable, so it\u2019s important to bear some key considerations in mind before taking action. Doing your research now could save you a lot of time and money in the long run \u2013 and help you create a much more successful site.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we've identified three of the ways you can assess your website idea. To recap, you'll want to:<\/p>","content":[{"type":"text","data":"In this post, we've identified three of the ways you can assess your website idea. To recap, you'll want to:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Consider whether you have the available budget to make your site a success.<\/li><li>Define your target market, in order to closely meet its needs.<\/li><li>Pay attention to your competitors, and find a niche that's underserved. <\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>\u00dcberlegen Sie, ob Sie \u00fcber das n\u00f6tige Budget verf\u00fcgen, um Ihre Website zu einem Erfolg zu machen.<\/li><li>Definieren Sie Ihren Zielmarkt, um seinen Bed\u00fcrfnissen genau zu entsprechen.<\/li><li>Achten Sie auf Ihre Konkurrenten, und finden Sie eine Nische, die unterbesetzt ist. <\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any more questions about how to make your website idea a success? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any more questions about how to make your website idea a success? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/17471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=17471"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/17471\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/17583"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=17471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=17471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=17471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}