{"id":17511,"date":"2019-02-12T10:44:17","date_gmt":"2019-02-12T17:44:17","guid":{"rendered":"https:\/\/memberpress.com\/?p=17511"},"modified":"2020-09-18T08:50:05","modified_gmt":"2020-09-18T14:50:05","slug":"creating-attractive-member-benefits-for-your-membership-site-tips-tricks","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/creating-attractive-member-benefits-for-your-membership-site-tips-tricks\/","title":{"rendered":"Attraktive Mitgliedervorteile f\u00fcr Ihre Mitgliederseite erstellen: Tipps und Tricks"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Du hast die ganze harte Arbeit hinter dich gebracht, deine Mitglieder-Website zu erstellen und deine Mitgliederbasis aufzubauen. Jetzt sollte doch alles wie am Schn\u00fcrchen laufen, oder?<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac07d28e6d6d\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac07d28e6d6d\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/creating-attractive-member-benefits-for-your-membership-site-tips-tricks\/#Flirt_With_Different_Types_of_Content\" >Flirten Sie mit verschiedenen Arten von Inhalten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/creating-attractive-member-benefits-for-your-membership-site-tips-tricks\/#Dont_Shy_Away_From_Discounts\" >Scheuen Sie sich nicht vor Rabatten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/creating-attractive-member-benefits-for-your-membership-site-tips-tricks\/#Quality_Over_Quantity\" >Qualit\u00e4t vor Quantit\u00e4t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/creating-attractive-member-benefits-for-your-membership-site-tips-tricks\/#Create_Memorable_Brand-Friendly_Membership_Tiers\" >Schaffen Sie einpr\u00e4gsame, markenfreundliche Mitgliedschaftskategorien<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/creating-attractive-member-benefits-for-your-membership-site-tips-tricks\/#Be_Open_To_Offline_Membership_Opportunities\" >Seien Sie offen f\u00fcr M\u00f6glichkeiten der Offline-Mitgliedschaft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/creating-attractive-member-benefits-for-your-membership-site-tips-tricks\/#Final_Thoughts\" >Abschlie\u00dfende \u00dcberlegungen<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Nicht unbedingt....<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es gibt nichts Schlimmeres als eine Mitglieder-Website mit stagnierenden Mitgliederzahlen!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ihre Mitglieder sind buchst\u00e4blich die Lebensader Ihres Mitgliedschaftsgesch\u00e4fts. Und Sie m\u00fcssen sie bei der Stange halten und sie daf\u00fcr begeistern, was Ihre Mitgliederseite zu bieten hat! Wenn die Dinge schal werden, k\u00f6nnen Ihre Mitglieder das Interesse verlieren, wodurch Sie Ihre Mitgliedschaft verlieren k\u00f6nnen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es liegt an Ihnen, daf\u00fcr zu sorgen, dass Ihre Mitglieder-Website sowohl Ihre bestehenden als auch Ihre potenziellen Mitglieder bei der Stange h\u00e4lt und ihr Interesse weckt. Sie m\u00fcssen einen Weg finden, um sicherzustellen, dass sie mit Ihrer Mitglieder-Website im Bilde bleiben! Und eine M\u00f6glichkeit, dies zu erreichen, besteht darin, daf\u00fcr zu sorgen, dass Ihre Mitgliedervorteile auf dem neuesten Stand sind!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Flirt_With_Different_Types_of_Content\"><\/span>Flirten Sie mit verschiedenen Arten von Inhalten<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Inhalte spielen eine RIESIGE Rolle dabei, wie Sie potenzielle Kunden f\u00fcr Ihre Mitglieder-Website gewinnen \u2013 warum sollten sie also nicht auch entscheidend daf\u00fcr sein, wie Sie diese Kunden an sich binden? Durch die Nutzung von Inhalten wie kostenlosen Leitf\u00e4den, Minikursen und exklusiven Infografiken k\u00f6nnen Sie Menschen f\u00fcr Ihre Mitglieder-Website begeistern. Warum bieten Sie Ihren Mitgliedern nicht anschlie\u00dfend einen ausf\u00fchrlichen Videokurs, ein kostenloses E-Book oder ein Webinar nur f\u00fcr Mitglieder an, damit sie sich auf etwas freuen k\u00f6nnen?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_Shy_Away_From_Discounts\"><\/span>Scheuen Sie sich nicht vor Rabatten<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wer liebt nicht ein gutes Angebot? Ein weiterer toller Vorteil, mit dem Sie Ihre Mitglieder dazu bewegen k\u00f6nnen, immer wieder zur\u00fcckzukommen, ist die Einrichtung exklusiver Rabatte, die nur Mitglieder in Anspruch nehmen k\u00f6nnen! Sei es nun Rabatte auf w<g class=\"gr_ gr_60 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace\" id=\"60\" data-gr-id=\"60\">ebinars<\/g>Ob es sich nun um eine Mitgliedschaft, Kleidung oder Beratungsgespr\u00e4che handelt, die Menschen m\u00f6chten das Gef\u00fchl haben, dass sie im VIP-Bereich sind, wenn sie einer Mitgliedschaftsseite beitreten. Sie sollten sie auch so behandeln<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quality_Over_Quantity\"><\/span>Qualit\u00e4t vor Quantit\u00e4t<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ein Fehler, den viele Betreiber von Mitgliedschaftsseiten machen, ist, dass sie sich so sehr auf die Schaffung einer bestimmten Anzahl von Mitgliedsvorteilen konzentrieren, dass die Qualit\u00e4t der eigentlichen Mitgliedschaft verloren geht.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Schwerpunktthema <a href=\"https:\/\/memberpress.com\/de\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Einf\u00fchrung in die MemberPress-Kurse\">Erstellung von Qualit\u00e4tskursen<\/a>, Waren und andere exklusive Inhalte werden nicht nur die Mitglieder begeistern. <g class=\"gr_ gr_3 gr-alert gr_gramm gr_inline_cards gr_run_anim Punctuation only-del replaceWithoutSep\" id=\"3\" data-gr-id=\"3\">Standort,<\/g> sondern auch potenzielle Kunden anziehen, die eher bereit sind, mitzumachen, da sie wissen, dass sie in etwas Sinnvolles investieren!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_Memorable_Brand-Friendly_Membership_Tiers\"><\/span>Schaffen Sie einpr\u00e4gsame, markenfreundliche Mitgliedschaftskategorien<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Eine tolle Mitgliedschaft zu einem g\u00fcnstigen Preis mit fantastischen Vorteilen zu finden, ist f\u00fcr jeden potenziellen Kunden attraktiv. Wenn Sie all das dann noch mit lustigen, einpr\u00e4gsamen Namen f\u00fcr Ihre Mitgliedschaftsstufen kombinieren, sind Sie \u00fcberzeugt!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie sich clevere Mitgliedervorteile einfallen lassen, bauen Sie Ihre Marke auf und zeigen Ihre Einzigartigkeit, w\u00e4hrend Sie Ihren Kunden eine weitere M\u00f6glichkeit bieten, sich mit Ihrem Unternehmen zu besch\u00e4ftigen und sich an es zu erinnern!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Be_Open_To_Offline_Membership_Opportunities\"><\/span>Seien Sie offen f\u00fcr M\u00f6glichkeiten der Offline-Mitgliedschaft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Eine weitere gro\u00dfartige M\u00f6glichkeit, einen attraktiven Mitgliedsvorteil zu schaffen, besteht darin, Ihren Mitgliedern die M\u00f6glichkeit zu geben, pers\u00f6nlich mit Ihrem Unternehmen zu interagieren und sich zu engagieren!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie etwas wie eine j\u00e4hrliche Konferenz oder exklusive Treffen f\u00fcr Ihre Mitglieder veranstalten, ziehen Sie lokale Mitglieder an und bieten Ihren Mitgliedern ein Ereignis, auf das sie sich jedes Jahr freuen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Abschlie\u00dfende \u00dcberlegungen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wir hoffen, dass dieser Artikel Ihnen geholfen hat, zu verstehen, wie Sie Mitglieder gewinnen und halten k\u00f6nnen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie gerade erst mit Ihrer Mitgliederseite beginnen, sollten Sie sich unseren Leitfaden f\u00fcr den Start Ihrer Mitgliederseite ansehen. Lesen Sie auch unseren Beitrag \u00fcber die Preisgestaltung von Mitgliedschaften, um zu erfahren, wie Sie Ihre Mitgliedschaften richtig bepreisen und Kunden anziehen k\u00f6nnen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Ihnen dieser Beitrag gefallen hat, dann folgen Sie uns bitte auf&nbsp;<a href=\"https:\/\/www.facebook.com\/memberpress\">Facebook<\/a>&nbsp;f\u00fcr weitere gro\u00dfartige Inhalte. Sie k\u00f6nnen uns auch finden auf&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;und&nbsp;<a href=\"https:\/\/www.instagram.com\/memberpress\/\">Instagram<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve gone through all of the hard work of creating your membership website and building your membership. Everything should be smooth sailing now, right? Not necessarily\u2026. There&#8217;s nothing worse than having a membership site with stagnant members! Your members are literally the lifeline of your membership business. And you have to keep them engaged and [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":17602,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144,134,94],"tags":[],"class_list":["post-17511","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-how-to-2","category-marketing","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"You&#039;ve gone through all of the hard work of creating your membership website and building your membership. 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