{"id":17516,"date":"2019-02-28T15:09:06","date_gmt":"2019-02-28T22:09:06","guid":{"rendered":"https:\/\/memberpress.com\/?p=17516"},"modified":"2026-03-06T16:51:42","modified_gmt":"2026-03-06T21:51:42","slug":"outsmart-the-instagram-algorithm","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/outsmart-the-instagram-algorithm\/","title":{"rendered":"3 Wege, den Instagram-Algorithmus zu \u00fcberlisten"},"content":{"rendered":"<p>Wenn es effektiv genutzt wird, kann Instagram ein unglaublich leistungsf\u00e4higes Marketinginstrument sein. Die Plattform ist jedoch anf\u00e4llig f\u00fcr h\u00e4ufige Algorithmus-\u00c4nderungen, was bedeutet, dass Ihre Inhalte manchmal in der Masse untergehen k\u00f6nnen.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a6c354c8e80e\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6c354c8e80e\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/outsmart-the-instagram-algorithm\/#Why_Instagram_Is_a_Valuable_Marketing_Tool\" >Warum Instagram ein wertvolles Marketinginstrument ist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/outsmart-the-instagram-algorithm\/#A_Brief_History_of_Changes_to_the_Instagram_Algorithm\" >Eine kurze Geschichte der \u00c4nderungen am Instagram-Algorithmus<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/outsmart-the-instagram-algorithm\/#3_Ways_to_Outsmart_the_Instagram_Algorithm\" >3 Wege, den Instagram-Algorithmus zu \u00fcberlisten<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/outsmart-the-instagram-algorithm\/#1_Implement_Instagram_Stories\" >1. Instagram Stories einf\u00fchren<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/outsmart-the-instagram-algorithm\/#2_Pay_Attention_to_Trends\" >2. Achten Sie auf Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/outsmart-the-instagram-algorithm\/#3_Consider_Influencer_Marketing\" >3. Erw\u00e4gen Sie Influencer Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/outsmart-the-instagram-algorithm\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Wenn Sie sich \u00fcber die Funktionsweise von Instagram informieren, k\u00f6nnen Sie daf\u00fcr sorgen, dass Ihre Inhalte in der \u00d6ffentlichkeit wahrgenommen werden. So k\u00f6nnen Sie Ihre Beitr\u00e4ge leichter nutzen, um Besucher auf Ihre Website zu leiten, die Wahrscheinlichkeit von Konversionen zu erh\u00f6hen und die Interaktion mit dem Publikum zu f\u00f6rdern.<\/p>\n\n\n\n<p>In diesem Beitrag gehen wir auf die j\u00fcngsten \u00c4nderungen am Instagram-Algorithmus ein. Au\u00dferdem erl\u00e4utern wir einige M\u00f6glichkeiten, wie Sie trotz dieser \u00c4nderungen auf der Plattform erfolgreich sein k\u00f6nnen. Legen wir los!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Instagram_Is_a_Valuable_Marketing_Tool\"><\/span>Warum Instagram ein wertvolles Marketinginstrument ist<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Soziale Medien haben wirklich <a rel=\"noreferrer noopener\" aria-label=\"hat sich in der Werbestrategie verankert (\u00f6ffnet in einem neuen Tab)\" href=\"https:\/\/memberpress.com\/de\/five-social-media-trends-to-know-for-2019\/\" target=\"_blank\">sich in der Werbestrategie verankert<\/a> von fast jedem Website-Besitzer. Nur wenige andere Marketingmethoden bieten die <a href=\"https:\/\/memberpress.com\/de\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\">Reichweite und Benutzerfreundlichkeit<\/a> und die M\u00f6glichkeit, regelm\u00e4\u00dfig Inhalte zu teilen, bietet eine breite Palette von M\u00f6glichkeiten.<\/p>\n\n\n\n<p>Dies gilt insbesondere f\u00fcr Instagram. Diese Plattform wurde 2010 als M\u00f6glichkeit geschaffen, Handy-Fotos online zu teilen, und hat sich seitdem zu einer der weltweit beliebtesten Social-Media-Seiten entwickelt. In der Tat r\u00fchmt sie sich <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"http:\/\/get.simplymeasured.com\/rs\/simplymeasured\/images\/InstagramStudy2014Q3.pdf?mkt_tok=3RkMMJWWfF9wsRolua%2FAZKXonjHpfsX56%2BgtXaC0lMI%2F0ER3fOvrPUfGjI4CTsViI%2BSLDwEYGJlv6SgFQrDEMal41bgNWRM%3D\" target=\"_blank\">200 Millionen<\/a> monatlich aktive Nutzer - und \u00fcber 1,6 Milliarden Bilder werden t\u00e4glich \"geliked\".<\/p>\n\n\n\n<p>Wenn man die schiere Reichweite der Plattform bedenkt, sollte es nicht \u00fcberraschen, dass viele Marken Instagram nutzen und es als eines ihrer effektivsten Werbetools betrachten:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1024x610.png\" alt=\"Der Apple Instagram-Account.\" class=\"wp-image-17524\" width=\"512\" height=\"305\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1024x610.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-300x179.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-768x458.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1536x916.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-285x170.png 285w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-840x501.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1148x684.png 1148w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1728x1030.png 1728w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-700x417.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-156x93.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1080x644.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53.png 1926w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>Inhalte \u00fcber Instagram in die Welt zu bringen, ist ein effektiver Weg, um <a href=\"https:\/\/memberpress.com\/de\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\">Verkehr auf Ihre Website lenken<\/a> - und steigern Sie m\u00f6glicherweise den Umsatz, indem Sie Produkte in Ihren Beitr\u00e4gen markieren:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-812x1024.png\" alt=\"Ein Instagram-Post einer Marke mit gekennzeichneten Produkten.\" class=\"wp-image-17522\" width=\"406\" height=\"512\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-812x1024.png 812w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-238x300.png 238w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-768x968.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-135x170.png 135w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-487x614.png 487w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-543x684.png 543w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-817x1030.png 817w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-411x518.png 411w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-124x156.png 124w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37.png 860w\" sizes=\"(max-width: 406px) 100vw, 406px\" \/><\/figure><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/memberpress.com\/de\/3-ways-your-brand-can-benefit-from-using-instagram\/\" target=\"_blank\">Instagram verwenden<\/a> kann Ihnen auch helfen, Ihren Kundenservice zu verbessern. Die Plattform macht die Interaktion mit dem Publikum einfach, dank der M\u00f6glichkeit, Kommentare zu \"m\u00f6gen\" und <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/memberpress.com\/de\/collect-and-use-testimonials-effectively\/\" target=\"_blank\">Wiederver\u00f6ffentlichung von Kundenfeedback oder Bildern<\/a>. Auch wenn es vielleicht nicht Ihre Hauptmotivation f\u00fcr die Nutzung sozialer Medien ist, k\u00f6nnen Sie sich die Zeit nehmen, mit Ihren Followern direkt zu sprechen <a href=\"https:\/\/memberpress.com\/de\/4-ways-social-media-can-boost-your-membership-site\/\">profitieren Sie von Ihrer Website in <\/a><a href=\"https:\/\/memberpress.com\/de\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"n (\u00f6ffnet in einer neuen Registerkarte)\">n<\/a><a href=\"https:\/\/memberpress.com\/de\/4-ways-social-media-can-boost-your-membership-site\/\">zahlreiche M\u00f6glichkeiten<\/a>.<\/p>\n\n\n\n<p>Doch trotz der vielen Vorteile kann Instagram auch eine Quelle der Frustration sein. Die Plattform ist daf\u00fcr bekannt, dass sie inaktive Follower l\u00f6scht und ihren Algorithmus h\u00e4ufig \u00e4ndert, wodurch bestehende Content-Strategien oft sinnlos werden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Brief_History_of_Changes_to_the_Instagram_Algorithm\"><\/span>Eine kurze Geschichte der \u00c4nderungen am Instagram-Algorithmus<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Alles begann vor ein paar Jahren, als Instagram die Nutzer mit der Umstellung auf ein nicht-chronologisches Feed-System schockierte. Die Beitr\u00e4ge wurden den Nutzern nicht mehr auf der Grundlage des Zeitpunkts angezeigt, zu dem sie hochgeladen wurden, sondern folgten einem brandneuen Algorithmus. <\/p>\n\n\n\n<p>Seitdem hat die Plattform den von ihr verwendeten Algorithmus h\u00e4ufig aktualisiert - und damit diejenigen, die ihre Inhalte vermarkten wollen, in eine schwierige Lage gebracht. Zuletzt hat Instagram <a href=\"https:\/\/later.com\/blog\/instagram-algorithm-update\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"auf einen nutzerorientierten Algorithmus umgestellt (\u00f6ffnet in einem neuen Tab)\">auf einen nutzerorientierten Algorithmus umgestellt<\/a>. Es versucht, den Nutzern Inhalte zu zeigen, von denen es glaubt, dass sie ihnen gefallen w\u00fcrden, und zieht dieses Wissen aus fr\u00fcheren Interaktionen.<\/p>\n\n\n\n<p>Dies kann zwar in mancher Hinsicht als positive Ver\u00e4nderung angesehen werden, hat aber auch zu einem R\u00fcckgang der Engagement-Raten gef\u00fchrt. Mit anderen Worten: Viele derjenigen, die Instagram h\u00e4ufig nutzen, erhalten nicht mehr so viele Likes oder Kommentare wie noch vor einem Jahr. Als Vermarkter oder Unternehmen kann dies ein ernstes Problem darstellen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_to_Outsmart_the_Instagram_Algorithm\"><\/span>3 Wege, den Instagram-Algorithmus zu \u00fcberlisten<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zum Gl\u00fcck gibt es <em>sind<\/em> wie Sie den neuen Algorithmus zu Ihrem Vorteil nutzen und Ihr Publikum bei der Stange halten k\u00f6nnen. Sehen wir uns einige M\u00f6glichkeiten an, wie Sie die Aufmerksamkeit der Nutzer maximieren und sicherstellen k\u00f6nnen, dass Ihre Inhalte gut sichtbar sind.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Implement_Instagram_Stories\"><\/span><strong>1. Instagram Stories einf\u00fchren<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Instagram-Stories werden oft \u00fcbersehen, obwohl sie eines der wichtigsten Probleme im Zusammenhang mit dem Algorithmus l\u00f6sen k\u00f6nnen. Einfach ausgedr\u00fcckt: Nutzer interagieren nicht mit Beitr\u00e4gen, weil sie diese nicht gesehen haben. Es ist jedoch sehr wahrscheinlich, dass sie Ihre \u2018Stories' sehen:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-706x1024.png\" alt=\"Ein Beispiel f\u00fcr eine Instagram-Story, die zur Werbung f\u00fcr einen neuen Beitrag verwendet wird.\" class=\"wp-image-17520\" width=\"353\" height=\"512\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-706x1024.png 706w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-207x300.png 207w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-768x1114.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-117x170.png 117w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-423x614.png 423w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-472x684.png 472w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-710x1030.png 710w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-357x518.png 357w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-108x156.png 108w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20.png 964w\" sizes=\"(max-width: 353px) 100vw, 353px\" \/><\/figure><\/div>\n\n\n\n<p>\u00dcber <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/business.instagram.com\/\" target=\"_blank\">300 Millionen aktive Nutzer<\/a> sehen und posten t\u00e4glich Geschichten, und die Nutzer verbringen rund <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/instagram-press.com\/blog\/2017\/08\/02\/celebrating-one-year-of-instagram-stories\/\" target=\"_blank\">32 Minuten<\/a> pro Tag auf Instagram, seit sie eingef\u00fchrt wurden. Das ist ein deutlicher Anstieg gegen\u00fcber dem <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"http:\/\/mediakix.com\/2016\/12\/how-much-time-is-spent-on-social-media-lifetime\/\" target=\"_blank\">15 Minuten t\u00e4glich<\/a> auf der Plattform verbracht, bevor die Geschichten ver\u00f6ffentlicht wurden. \u00a0<\/p>\n\n\n\n<p>Wenn Sie auf das Papierflugzeug-Symbol unter Ihren Beitr\u00e4gen tippen, k\u00f6nnen Sie Inhalte teilen <a rel=\"noreferrer noopener\" aria-label=\"direkt zu Ihrer Instagram-Story (\u00f6ffnet in einem neuen Tab)\" href=\"https:\/\/help.instagram.com\/1660923094227526\" target=\"_blank\">direkt zu Ihrer Instagram-Story<\/a>. Dies ist eine hervorragende M\u00f6glichkeit, um die Aufmerksamkeit auf Ihre j\u00fcngsten Uploads zu lenken - selbst wenn der Algorithmus verhindert hat, dass bestimmte Nutzer Ihre Inhalte in ihren Timelines sehen.<\/p>\n\n\n\n<p>Ein weiterer Vorteil von Geschichten ist, dass sie mit einem <a href=\"https:\/\/memberpress.com\/de\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\">eine Vielzahl von Funktionen<\/a> wie Umfragen, Frageboxen, Abstimmungsschieber und vieles mehr:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-937x1024.png\" alt=\"Eine Auswahl von Instagram-Story-Funktionen, wie GIFs und Umfragen.\" class=\"wp-image-17521\" width=\"469\" height=\"512\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-937x1024.png 937w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-274x300.png 274w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-768x840.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-156x170.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-562x614.png 562w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-626x684.png 626w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-942x1030.png 942w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-474x518.png 474w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-143x156.png 143w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02.png 1074w\" sizes=\"(max-width: 469px) 100vw, 469px\" \/><\/figure><\/div>\n\n\n\n<p>Die Umsetzung dieser Optionen kann dazu f\u00fchren, dass Ihr Publikum Ihre Geschichten und damit Ihre Beitr\u00e4ge eher zur Kenntnis nimmt. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Pay_Attention_to_Trends\"><\/span><strong>2. Achten Sie auf Trends<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Einige Internet-Trends sind zwar gelinde gesagt fragw\u00fcrdig, aber im Gro\u00dfen und Ganzen erf\u00fcllen sie einen Zweck. Die Nutzer werden wahrscheinlich nach Inhalten suchen, die mit bestimmten Trends in Verbindung stehen, was bedeutet, dass Sie Ihre bestehende Reichweite erh\u00f6hen k\u00f6nnen, wenn Sie sich diesen anschlie\u00dfen.<\/p>\n\n\n\n<p>Nehmen wir zum Beispiel die weit verbreitete Serie Game of Thrones. Vor der Ver\u00f6ffentlichung der Serie haben einige der gr\u00f6\u00dften Unternehmen der Welt in den sozialen Medien <a rel=\"noreferrer noopener\" href=\"https:\/\/www.marketing-interactive.com\/brands-launch-their-marketing-tactics-ahead-of-the-game-of-thrones-premier\/\" target=\"_blank\">ihre Produkte mit Referenzen zu bewerben<\/a> zur Show:  <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1024x609.png\" alt=\"Ein von Game of Thrones inspiriertes Werbebild von Deliveroo.\" class=\"wp-image-17517\" width=\"512\" height=\"305\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1024x609.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-300x179.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-768x457.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1536x914.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-286x170.png 286w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-840x500.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1149x684.png 1149w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1731x1030.png 1731w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-700x417.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-156x93.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1080x643.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40.png 1788w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>Obwohl die meisten der beteiligten Marken keine Verbindung zur Fernsehserie hatten, war die Ausnutzung des Hypes um die Serie ein effektiver Weg, um auf ihre Inhalte aufmerksam zu machen.<\/p>\n\n\n\n<p>Soziale Medien sind Ihre erste Anlaufstelle f\u00fcr <a href=\"https:\/\/memberpress.com\/de\/social-media-listening-ears-on\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\">sich \u00fcber neue Trends zu informieren<\/a>. Tats\u00e4chlich erh\u00e4lt man schon durch einfaches Einloggen bei Twitter und Durchsuchen des Feeds \u2018Moments' einen ziemlich guten \u00dcberblick dar\u00fcber, was gerade angesagt ist:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1024x550.png\" alt=\"Der Twitter-Feed &quot;Momente&quot;.\" class=\"wp-image-17518\" width=\"512\" height=\"275\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1024x550.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-300x161.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-768x412.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1536x825.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-317x170.png 317w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-840x451.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1216x653.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1832x984.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-700x376.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-156x84.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1080x580.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56.png 1948w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>Wenn Sie auf der Suche nach branchenspezifischen Themen sind, k\u00f6nnen Sie versuchen, Hashtags oder Nutzern zu folgen, die f\u00fcr Ihre Inhalte relevant sind. Sie k\u00f6nnen auch kostenlose <a href=\"https:\/\/alltop.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\">Werkzeuge wie AllTop<\/a> um herauszufinden, wor\u00fcber die Leute reden. Dann m\u00fcssen Sie einfach Inhalte erstellen, die sich auf diese Trends beziehen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Consider_Influencer_Marketing\"><\/span><strong>3. Erw\u00e4gen Sie Influencer Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/de\/five-social-media-trends-to-know-for-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\">Zusammenarbeit mit Influencern<\/a> ist ein zunehmender Trend in der Marketingwelt - und das aus gutem Grund. Ein Influencer ist eine bekannte Person in einer bestimmten Nische oder Branche, und wenn Sie mit einem solchen zusammenarbeiten, erhalten Sie sofortigen Zugang zu seiner (in der Regel) gro\u00dfen Fangemeinde.<\/p>\n\n\n\n<p>Dies ist eine hervorragende M\u00f6glichkeit, f\u00fcr Ihre eigenen Inhalte zu werben, und hoffentlich <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/memberpress.com\/de\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\">neue Kunden zu gewinnen<\/a>. Um den neuen Algorithmus zu umgehen, m\u00fcssen Sie neue Wege finden, um das Engagement zu steigern. Einen beliebten Influencer an Bord zu haben, der Ihre Inhalte bewirbt, ist eine der besten Optionen.<\/p>\n\n\n\n<p>Sie k\u00f6nnen Influencer finden, die zu Ihrer Marke passen, indem Sie nach relevanten Hashtags suchen, oder Tools wie <a rel=\"noreferrer noopener\" href=\"https:\/\/www.influence.co\/\" target=\"_blank\">Beeinflussung.co<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1024x314.png\" alt=\"Das Werkzeug Influence.co.\" class=\"wp-image-17329\" width=\"768\" height=\"236\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1024x314.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-300x92.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-768x236.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1536x471.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-2048x628.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-554x170.png 554w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-840x258.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1216x373.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1832x562.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-700x215.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-156x48.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1080x331.png 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>Es ist wichtig zu beachten, dass diese Methode nur dann erfolgreich ist, wenn Sie mit einem Influencer zusammenarbeiten, der in irgendeiner Weise f\u00fcr Ihr Unternehmen relevant ist. Eine unpassende Zusammenarbeit wird Ihre Nutzer nicht begeistern und wahrscheinlich nicht zu Verk\u00e4ufen f\u00fchren. Andererseits ist die Erw\u00e4hnung Ihres Unternehmens oder Produkts durch einen der beliebtesten Namen ein wirksames Mittel, um Ihren Bekanntheitsgrad zu erh\u00f6hen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Der nicht chronologische Charakter des neueren Instagram-Algorithmus kann das Marketing erschweren, aber es gibt M\u00f6glichkeiten, ihn zu umgehen. Indem Sie einige auf Engagement ausgerichtete Methoden anwenden, k\u00f6nnen Sie sicherstellen, dass Ihre Inhalte sichtbar bleiben.<\/p>\n\n\n\n<p>In diesem Beitrag haben wir drei M\u00f6glichkeiten aufgezeigt, wie Sie trotz der Algorithmus-\u00c4nderungen auf der Plattform wahrgenommen werden k\u00f6nnen:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Nutzen Sie Instagram Stories, um auf neue Beitr\u00e4ge aufmerksam zu machen.<\/li><li>Greifen Sie aktuelle Trends auf und verwenden Sie relevante Hashtags.<\/li><li>Erw\u00e4gen Sie die Zusammenarbeit mit einem Influencer, um Ihre Reichweite zu erh\u00f6hen.<\/li><\/ol>\n\n\n\n<p>Haben Sie weitere Fragen dazu, wie Sie mit dem aktuellen Instagram-Algorithmus arbeiten k\u00f6nnen? Lassen Sie es uns im Kommentarbereich unten wissen!<\/p>","protected":false},"excerpt":{"rendered":"<p>When used effectively, Instagram can be an incredibly powerful marketing tool. However, the platform is prone to frequent algorithm changes, meaning that your content can sometimes get lost in the shuffle. Therefore, staying on top of the way Instagram works will help you keep your content in the public eye. This makes it easier to [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17614,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[1564],"class_list":{"0":"post-17516","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"tag-redirected","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Frequent changes to the Instagram algorithm can make it difficult to promote your content. 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In this post, we'll explore some of the ways you can get around that!","og:url":"https:\/\/memberpress.com\/de\/blog\/outsmart-the-instagram-algorithm\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Instagram-algorithm@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Instagram-algorithm@2x.png","og:image:width":1480,"og:image:height":987,"article:published_time":"2019-02-28T22:09:06+00:00","article:modified_time":"2026-03-06T21:51:42+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"3 Ways to Outsmart the Instagram Algorithm","twitter:description":"Frequent changes to the Instagram algorithm can make it difficult to promote your content. In this post, we'll explore some of the ways you can get around that!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Instagram-algorithm@2x.png"},"aioseo_meta_data":{"post_id":"17516","title":"3 Wege, den Instagram-Algorithmus zu \u00fcberlisten","description":"Die h\u00e4ufigen \u00c4nderungen am Instagram-Algorithmus k\u00f6nnen es schwierig machen, Ihre Inhalte zu bewerben. In diesem Beitrag zeigen wir Ihnen einige M\u00f6glichkeiten auf, wie Sie das umgehen k\u00f6nnen!","keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-03-06 22:25:08","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:16","updated":"2026-03-06 22:25:08"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/social-media\/\" title=\"Social Media\">Social Media<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t3 Ways to Outsmart the Instagram Algorithm\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"Marketing","link":"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/"},{"label":"Social Media","link":"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/social-media\/"},{"label":"3 Ways to Outsmart the Instagram Algorithm","link":"https:\/\/memberpress.com\/de\/blog\/outsmart-the-instagram-algorithm\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>When used effectively, Instagram can be an incredibly powerful marketing tool. However, the platform is prone to frequent algorithm changes, meaning that your content can sometimes get lost in the shuffle.<\/p>","content":[{"type":"text","data":"When used effectively, Instagram can be an incredibly powerful marketing tool. However, the platform is prone to frequent algorithm changes, meaning that your content can sometimes get lost in the shuffle."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Therefore, staying on top of the way Instagram works will help you keep your content in the public eye. This makes it easier to use your posts to drive traffic towards your website, increase the likelihood of conversions, and boost audience interaction.<\/p>","content":[{"type":"text","data":"Therefore, staying on top of the way Instagram works will help you keep your content in the public eye. This makes it easier to use your posts to drive traffic towards your website, increase the likelihood of conversions, and boost audience interaction."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll discuss the more recent changes to the Instagram algorithm. We\u2019ll also explain some of the ways you can succeed on the platform despite them. Let\u2019s get to it!<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll discuss the more recent changes to the Instagram algorithm. We\u2019ll also explain some of the ways you can succeed on the platform despite them. Let\u2019s get to it!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Instagram Is a Valuable Marketing Tool<\/h2>","content":"Warum Instagram ein wertvolles Marketinginstrument ist","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Social media has truly <a rel=\"noreferrer noopener\" aria-label=\"cemented itself in the promotional strategy (opens in a new tab)\" href=\"https:\/\/memberpress.com\/five-social-media-trends-to-know-for-2019\/\" target=\"_blank\">cemented itself in the promotional strategy<\/a> of nearly every website owner. Few other marketing methods offer the <a href=\"https:\/\/memberpress.com\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\">sheer reach and ease of use<\/a> that social media does \u2013 and the ability to share regular content presents a wide range of possibilities.<\/p>","content":[{"type":"text","data":"Social media has truly <a rel=\"noreferrer noopener\" aria-label=\"cemented itself in the promotional strategy (opens in a new tab)\" href=\"https:\/\/memberpress.com\/five-social-media-trends-to-know-for-2019\/\" target=\"_blank\">cemented itself in the promotional strategy<\/a> of nearly every website owner. Few other marketing methods offer the <a href=\"https:\/\/memberpress.com\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\">sheer reach and ease of use<\/a> that social media does \u2013 and the ability to share regular content presents a wide range of possibilities."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This is especially true of Instagram. This platform was created in 2010 as a way to share mobile photography online, and has since become one of the world\u2019s most popular social media sites. In fact, it boasts <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/get.simplymeasured.com\/rs\/simplymeasured\/images\/InstagramStudy2014Q3.pdf?mkt_tok=3RkMMJWWfF9wsRolua%2FAZKXonjHpfsX56%2BgtXaC0lMI%2F0ER3fOvrPUfGjI4CTsViI%2BSLDwEYGJlv6SgFQrDEMal41bgNWRM%3D\" target=\"_blank\">200 million<\/a> monthly active users \u2013 and over 1.6 billion images are \u2018liked\u2019 every day.<\/p>","content":[{"type":"text","data":"This is especially true of Instagram. This platform was created in 2010 as a way to share mobile photography online, and has since become one of the world\u2019s most popular social media sites. In fact, it boasts <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/get.simplymeasured.com\/rs\/simplymeasured\/images\/InstagramStudy2014Q3.pdf?mkt_tok=3RkMMJWWfF9wsRolua%2FAZKXonjHpfsX56%2BgtXaC0lMI%2F0ER3fOvrPUfGjI4CTsViI%2BSLDwEYGJlv6SgFQrDEMal41bgNWRM%3D\" target=\"_blank\">200 million<\/a> monthly active users \u2013 and over 1.6 billion images are \u2018liked\u2019 every day."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When you consider the sheer reach of the platform, it should come as no surprise that many brands frequent Instagram, and consider it to be one of their most effective promotional tools:<\/p>","content":[{"type":"text","data":"When you consider the sheer reach of the platform, it should come as no surprise that many brands frequent Instagram, and consider it to be one of their most effective promotional tools:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1024x610.png\" alt=\"The Apple Instagram account.\" class=\"wp-image-17524\" width=\"512\" height=\"305\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1024x610.png","data":{"alt":"The Apple Instagram account.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1024x610.png","align":"center"},"style":{"width":"512px","height":"305px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Getting content out into the world via Instagram is an effective way to <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">drive traffic to your site<\/a> \u2013 and potentially boost sales by tagging products in your posts:<\/p>","content":[{"type":"text","data":"Getting content out into the world via Instagram is an effective way to <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">drive traffic to your site<\/a> \u2013 and potentially boost sales by tagging products in your posts:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-812x1024.png\" alt=\"A brand Instagram post with tagged products.\" class=\"wp-image-17522\" width=\"406\" height=\"512\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-812x1024.png","data":{"alt":"A brand Instagram post with tagged products.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-812x1024.png","align":"center"},"style":{"width":"406px","height":"512px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/3-ways-your-brand-can-benefit-from-using-instagram\/\" target=\"_blank\">Using Instagram<\/a> can also help you improve your customer service. The platform makes audience interaction easy, thanks to the ability to \u2018like\u2019 comments and <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/collect-and-use-testimonials-effectively\/\" target=\"_blank\">re-post customer feedback or images<\/a>. Although it may not be your main motivation for using social media, taking the time to talk to your followers directly can <a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\">benefit your site in <\/a><a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"n (opens in a new tab)\">n<\/a><a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\">umerous ways<\/a>.<\/p>","content":[{"type":"text","data":"<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/3-ways-your-brand-can-benefit-from-using-instagram\/\" target=\"_blank\">Using Instagram<\/a> can also help you improve your customer service. The platform makes audience interaction easy, thanks to the ability to \u2018like\u2019 comments and <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/collect-and-use-testimonials-effectively\/\" target=\"_blank\">re-post customer feedback or images<\/a>. Although it may not be your main motivation for using social media, taking the time to talk to your followers directly can <a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\">benefit your site in <\/a><a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"n (opens in a new tab)\">n<\/a><a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\">umerous ways<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, despite the many advantages, Instagram can also be a source of frustration. The platform is known for purging inactive followers, as well as for frequently changing its algorithm \u2013 often rendering existing content strategies pointless.<\/p>","content":[{"type":"text","data":"However, despite the many advantages, Instagram can also be a source of frustration. The platform is known for purging inactive followers, as well as for frequently changing its algorithm \u2013 often rendering existing content strategies pointless."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">A Brief History of Changes to the Instagram Algorithm<\/h2>","content":"Eine kurze Geschichte der \u00c4nderungen am Instagram-Algorithmus","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>It all started a few years ago, when Instagram shocked users by switching to a non-chronological feed system. Posts were no longer shown to users based on when they were uploaded, and instead followed a brand-new algorithm. <\/p>","content":[{"type":"text","data":"It all started a few years ago, when Instagram shocked users by switching to a non-chronological feed system. Posts were no longer shown to users based on when they were uploaded, and instead followed a brand-new algorithm. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Since then, the platform has frequently updated the algorithm it uses \u2013 leaving those looking to market their content in a difficult position. Most recently, Instagram has <a href=\"https:\/\/later.com\/blog\/instagram-algorithm-update\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"moved towards a user-focused algorithm (opens in a new tab)\">moved towards a user-focused algorithm<\/a>. It attempts to show users content it thinks they would like, and draws this knowledge from past interactions.<\/p>","content":[{"type":"text","data":"Since then, the platform has frequently updated the algorithm it uses \u2013 leaving those looking to market their content in a difficult position. Most recently, Instagram has <a href=\"https:\/\/later.com\/blog\/instagram-algorithm-update\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"moved towards a user-focused algorithm (opens in a new tab)\">moved towards a user-focused algorithm<\/a>. It attempts to show users content it thinks they would like, and draws this knowledge from past interactions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While this can be considered a positive shift in some respects, it has also lead to a drop in engagement rates. In other words, many of those who frequently use Instagram no longer receive as many likes or comments as they did a year ago. As a marketer or business, this can be a serious concern.<\/p>","content":[{"type":"text","data":"While this can be considered a positive shift in some respects, it has also lead to a drop in engagement rates. In other words, many of those who frequently use Instagram no longer receive as many likes or comments as they did a year ago. As a marketer or business, this can be a serious concern."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">3 Ways to Outsmart the Instagram Algorithm<\/h2>","content":"3 Wege, den Instagram-Algorithmus zu \u00fcberlisten","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Fortunately, there <em>are<\/em> ways of using the new algorithm to your advantage, and keeping your audience engaged. Let's explore some of the ways you can maximize user attention and make sure your content is highly visible.<\/p>","content":[{"type":"text","data":"Fortunately, there <em>are<\/em> ways of using the new algorithm to your advantage, and keeping your audience engaged. Let's explore some of the ways you can maximize user attention and make sure your content is highly visible."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>1. Implement Instagram Stories<\/strong><\/h3>","content":"1. Instagram Stories einf\u00fchren","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Instagram stories are often overlooked, despite their ability to solve one of the main algorithm-related issues. Put simply, users aren\u2019t engaging with posts because they haven\u2019t seen them. However, they are still very likely to see your 'stories':<\/p>","content":[{"type":"text","data":"Instagram stories are often overlooked, despite their ability to solve one of the main algorithm-related issues. Put simply, users aren\u2019t engaging with posts because they haven\u2019t seen them. However, they are still very likely to see your 'stories':"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-706x1024.png\" alt=\"An example of an Instagram story being used to advertise a new post.\" class=\"wp-image-17520\" width=\"353\" height=\"512\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-706x1024.png","data":{"alt":"An example of an Instagram story being used to advertise a new post.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-706x1024.png","align":"center"},"style":{"width":"353px","height":"512px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Over <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/business.instagram.com\/\" target=\"_blank\">300 million active users<\/a> watch and post stories every day, and users spend around <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/instagram-press.com\/blog\/2017\/08\/02\/celebrating-one-year-of-instagram-stories\/\" target=\"_blank\">32 minutes<\/a> a day on Instagram since their introduction. That\u2019s a significant increase from the <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/mediakix.com\/2016\/12\/how-much-time-is-spent-on-social-media-lifetime\/\" target=\"_blank\">15 daily minutes<\/a> spent on the platform before stories were released. &nbsp;<\/p>","content":[{"type":"text","data":"Over <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/business.instagram.com\/\" target=\"_blank\">300 million active users<\/a> watch and post stories every day, and users spend around <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/instagram-press.com\/blog\/2017\/08\/02\/celebrating-one-year-of-instagram-stories\/\" target=\"_blank\">32 minutes<\/a> a day on Instagram since their introduction. That\u2019s a significant increase from the <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/mediakix.com\/2016\/12\/how-much-time-is-spent-on-social-media-lifetime\/\" target=\"_blank\">15 daily minutes<\/a> spent on the platform before stories were released. &nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>By tapping on the paper plane icon underneath your posts, you can share content <a rel=\"noreferrer noopener\" aria-label=\"directly to your Instagram story (opens in a new tab)\" href=\"https:\/\/help.instagram.com\/1660923094227526\" target=\"_blank\">directly to your Instagram story<\/a>. This is an excellent way to attract attention to your recent uploads \u2013 even if the algorithm has prevented certain users seeing your content in their timelines.<\/p>","content":[{"type":"text","data":"By tapping on the paper plane icon underneath your posts, you can share content <a rel=\"noreferrer noopener\" aria-label=\"directly to your Instagram story (opens in a new tab)\" href=\"https:\/\/help.instagram.com\/1660923094227526\" target=\"_blank\">directly to your Instagram story<\/a>. This is an excellent way to attract attention to your recent uploads \u2013 even if the algorithm has prevented certain users seeing your content in their timelines."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The other great thing about stories is that they come with a <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">whole host of features<\/a> built in \u2013 such as polls, question boxes, voting sliders, and more:<\/p>","content":[{"type":"text","data":"The other great thing about stories is that they come with a <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">whole host of features<\/a> built in \u2013 such as polls, question boxes, voting sliders, and more:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-937x1024.png\" alt=\"A selection of Instagram story features, such as GIFs and polls.\" class=\"wp-image-17521\" width=\"469\" height=\"512\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-937x1024.png","data":{"alt":"A selection of Instagram story features, such as GIFs and polls.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-937x1024.png","align":"center"},"style":{"width":"469px","height":"512px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Implementing these options can mean that your audience is more likely to take notice of your stories, and your posts as a result. <\/p>","content":[{"type":"text","data":"Implementing these options can mean that your audience is more likely to take notice of your stories, and your posts as a result. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>2. Pay Attention to Trends<\/strong><\/h3>","content":"2. Achten Sie auf Trends","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>While some internet trends are questionable to say the least, on the whole they do serve a purpose. Users are likely to search for content that correlates with certain trends, meaning that getting onboard can boost your existing reach.<\/p>","content":[{"type":"text","data":"While some internet trends are questionable to say the least, on the whole they do serve a purpose. Users are likely to search for content that correlates with certain trends, meaning that getting onboard can boost your existing reach."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, consider the widely-popular Game of Thrones series. Prior to its release, some of the world\u2019s largest companies took to social media to <a rel=\"noreferrer noopener\" href=\"https:\/\/www.marketing-interactive.com\/brands-launch-their-marketing-tactics-ahead-of-the-game-of-thrones-premier\/\" target=\"_blank\">promote their products using references<\/a> to the show:  <\/p>","content":[{"type":"text","data":"For example, consider the widely-popular Game of Thrones series. Prior to its release, some of the world\u2019s largest companies took to social media to <a rel=\"noreferrer noopener\" href=\"https:\/\/www.marketing-interactive.com\/brands-launch-their-marketing-tactics-ahead-of-the-game-of-thrones-premier\/\" target=\"_blank\">promote their products using references<\/a> to the show:  "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1024x609.png\" alt=\"A Game of Thrones inspired marketing image by Deliveroo.\" class=\"wp-image-17517\" width=\"512\" height=\"305\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1024x609.png","data":{"alt":"A Game of Thrones inspired marketing image by Deliveroo.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1024x609.png","align":"center"},"style":{"width":"512px","height":"305px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>While most of the brands involved had no connection to the television series, leveraging the hype surrounding it was an effective way to get their content noticed.<\/p>","content":[{"type":"text","data":"While most of the brands involved had no connection to the television series, leveraging the hype surrounding it was an effective way to get their content noticed."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Social media is your first point of call for <a href=\"https:\/\/memberpress.com\/social-media-listening-ears-on\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">finding out about new trends<\/a>. In fact, simply logging into Twitter and browsing the 'Moments' feed will give you a pretty good idea of what's popular right now:<\/p>","content":[{"type":"text","data":"Social media is your first point of call for <a href=\"https:\/\/memberpress.com\/social-media-listening-ears-on\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">finding out about new trends<\/a>. In fact, simply logging into Twitter and browsing the 'Moments' feed will give you a pretty good idea of what's popular right now:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1024x550.png\" alt=\"The Twitter 'moments' feed.\" class=\"wp-image-17518\" width=\"512\" height=\"275\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1024x550.png","data":{"alt":"The Twitter 'moments' feed.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1024x550.png","align":"center"},"style":{"width":"512px","height":"275px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>If you\u2019re looking for more industry-specific topics, you can try following hashtags or users that are relevant to your content. You can also use free <a href=\"https:\/\/alltop.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">tools like AllTop<\/a> to find out what has people talking. Then, you simply need to create content that references those trends.<\/p>","content":[{"type":"text","data":"If you\u2019re looking for more industry-specific topics, you can try following hashtags or users that are relevant to your content. You can also use free <a href=\"https:\/\/alltop.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">tools like AllTop<\/a> to find out what has people talking. Then, you simply need to create content that references those trends."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>3. Consider Influencer Marketing<\/strong><\/h3>","content":"3. Erw\u00e4gen Sie Influencer Marketing","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/memberpress.com\/five-social-media-trends-to-know-for-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Working with influencers<\/a> is a rising trend in the marketing world \u2013 and for good reason. An influencer is a person of note within a certain niche or industry, and working with one means you gain instant access to their (usually) large following.<\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/five-social-media-trends-to-know-for-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Working with influencers<\/a> is a rising trend in the marketing world \u2013 and for good reason. An influencer is a person of note within a certain niche or industry, and working with one means you gain instant access to their (usually) large following."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This is an excellent way to promote your own content, and hopefully <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\">bring in some new customers<\/a>. Working around the new algorithm means finding novel ways to boost engagement, and having a popular influencer onboard to promote your content is one of your best options.<\/p>","content":[{"type":"text","data":"This is an excellent way to promote your own content, and hopefully <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\">bring in some new customers<\/a>. Working around the new algorithm means finding novel ways to boost engagement, and having a popular influencer onboard to promote your content is one of your best options."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can find influencers that fit your brand by searching for relevant hashtags, or using tools like <a rel=\"noreferrer noopener\" href=\"https:\/\/www.influence.co\/\" target=\"_blank\">Influence.co<\/a>:<\/p>","content":[{"type":"text","data":"You can find influencers that fit your brand by searching for relevant hashtags, or using tools like <a rel=\"noreferrer noopener\" href=\"https:\/\/www.influence.co\/\" target=\"_blank\">Influence.co<\/a>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1024x314.png\" alt=\"The Influence.co tool.\" class=\"wp-image-17329\" width=\"768\" height=\"236\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1024x314.png","data":{"alt":"The Influence.co tool.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1024x314.png","align":"center"},"style":{"width":"768px","height":"236px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>It\u2019s important to note that this method will only succeed if you work with an influencer who is relevant to your business in some way. A mismatched collaboration won\u2019t excite your users, and is unlikely to generate sales. On the other hand, getting your business or product mentioned by one of their favorite names is an effective way of boosting your visibility.<\/p>","content":[{"type":"text","data":"It\u2019s important to note that this method will only succeed if you work with an influencer who is relevant to your business in some way. A mismatched collaboration won\u2019t excite your users, and is unlikely to generate sales. On the other hand, getting your business or product mentioned by one of their favorite names is an effective way of boosting your visibility."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Schlussfolgerung","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>While the non-chronological nature of the newer Instagram algorithm can make marketing tricky, there are ways to get around it. By implementing some engagement-focused methods, you can ensure that your content remains visible.<\/p>","content":[{"type":"text","data":"While the non-chronological nature of the newer Instagram algorithm can make marketing tricky, there are ways to get around it. By implementing some engagement-focused methods, you can ensure that your content remains visible."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we've identified three ways to get noticed despite the platform's algorithm changes:<\/p>","content":[{"type":"text","data":"In this post, we've identified three ways to get noticed despite the platform's algorithm changes:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Use Instagram stories to draw attention to new posts.<\/li><li>Get onboard with current trends, and use relevant hashtags.<\/li><li>Consider working with an influencer to expand your reach.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Nutzen Sie Instagram Stories, um auf neue Beitr\u00e4ge aufmerksam zu machen.<\/li><li>Greifen Sie aktuelle Trends auf und verwenden Sie relevante Hashtags.<\/li><li>Erw\u00e4gen Sie die Zusammenarbeit mit einem Influencer, um Ihre Reichweite zu erh\u00f6hen.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any more questions about how to work within the current Instagram algorithm? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any more questions about how to work within the current Instagram algorithm? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/17516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=17516"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/17516\/revisions"}],"predecessor-version":[{"id":79659,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/17516\/revisions\/79659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/17614"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=17516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=17516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=17516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}