{"id":17595,"date":"2019-03-14T11:09:22","date_gmt":"2019-03-14T17:09:22","guid":{"rendered":"https:\/\/memberpress.com\/?p=17595"},"modified":"2019-03-14T11:09:26","modified_gmt":"2019-03-14T17:09:26","slug":"minimize-bounce-rate","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/minimize-bounce-rate\/","title":{"rendered":"3 Wege zur Minimierung der Absprungrate Ihrer Website"},"content":{"rendered":"<p><a href=\"https:\/\/memberpress.com\/de\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Website-Besucher anlocken (\u00f6ffnet in einer neuen Registerkarte)\">Website-Besucher anlocken<\/a> ist oft schwierig, aber es kann noch schwieriger sein, Besucher auf Ihrer Website zu halten, wenn sie einmal da sind. Ihre \u2018Absprungrate' bezieht sich auf die Anzahl der Besucher, die Ihre Website nach nur einer Seite wieder verlassen, und eine hohe Rate kann sich negativ auf Ihre Konversionen auswirken.<br><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a55bd678ecfe\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a55bd678ecfe\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/minimize-bounce-rate\/#Why_Your_Websites_Bounce_Rate_Matters\" >Warum die Absprungrate Ihrer Website wichtig ist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/minimize-bounce-rate\/#3_Ways_to_Minimize_Your_Websites_Bounce_Rate\" >3 Wege zur Minimierung der Absprungrate Ihrer Website<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/minimize-bounce-rate\/#1_Improve_Your_Sites_Loading_Speed\" >1. Verbessern Sie die Ladegeschwindigkeit Ihrer Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/minimize-bounce-rate\/#2_Assess_and_Adapt_Your_Landing_Page\" >2. Bewerten Sie Ihre Landing Page und passen Sie sie an<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/minimize-bounce-rate\/#3_Optimize_Your_Site_for_Mobile_Users\" >3. Optimieren Sie Ihre Website f\u00fcr mobile Benutzer<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/minimize-bounce-rate\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Es gibt viele Faktoren, die zu einer hohen Absprungrate f\u00fchren, und diese zu erkennen (und zu beheben) kann Ihnen helfen, die Besucher l\u00e4nger auf Ihrer Website zu halten. Dies ist ein hervorragender Weg, um Besucher zum Kauf von Produkten zu ermutigen oder sich auf andere Weise mit Ihren Inhalten zu besch\u00e4ftigen - z. B. durch <a href=\"https:\/\/memberpress.com\/de\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Teilen in sozialen Medien (\u00f6ffnet in einem neuen Tab)\">Teilen in sozialen Medien<\/a>. <br><\/p>\n\n\n\n<p>In diesem Beitrag er\u00f6rtern wir, warum die Absprungrate wichtig ist, und erkl\u00e4ren, woran Sie erkennen, dass Ihre Absprungrate zu hoch ist. Wir werden auch einige der wichtigsten M\u00f6glichkeiten erkunden, wie Sie die Anzahl der Besucher, die sich entscheiden, \"abzuspringen\", minimieren k\u00f6nnen. Fangen wir an!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_Websites_Bounce_Rate_Matters\"><\/span>Warum die Absprungrate Ihrer Website wichtig ist<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Einfach ausgedr\u00fcckt ist Ihre Absprungrate der Prozentsatz der Nutzer, die Ihre Website besuchen und sich entscheiden, sie zu verlassen, ohne zu einer zweiten Seite zu navigieren. Eine hohe Absprungrate kann darauf hindeuten, dass es Ihnen nicht gelungen ist, den Nutzer zu \u00fcberzeugen, zu bleiben und mehr von Ihrem Angebot zu entdecken.<br><\/p>\n\n\n\n<p>Wenn Sie keine einseitige Website betreiben, ist es f\u00fcr Sie wahrscheinlich wichtig, dass die Besucher bei Ihnen bleiben und so viel wie m\u00f6glich von Ihrem Inhalt sehen. Daher ist es klug, etwaige Probleme in diesem Bereich zu bewerten, bevor sie zu einem gr\u00f6\u00dferen Problem werden. Die einfachste M\u00f6glichkeit, Ihre aktuelle Absprungrate zu ermitteln, ist <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/memberpress.com\/de\/3-actionable-ways-to-use-google-analytics\/\" target=\"_blank\">Google Analytics<\/a>oder durch <a rel=\"noreferrer noopener\" aria-label=\"ein Plugin verwenden (\u00f6ffnet in einem neuen Tab)\" href=\"https:\/\/www.monsterinsights.com\/how-to-find-your-bounce-rate-in-google-analytics\/\" target=\"_blank\">Verwendung eines Plugins<\/a>.<\/p>\n\n\n\n<p>Allerdings m\u00fcssen Sie auch wissen, worauf Sie achten m\u00fcssen. Im Allgemeinen gilt eine Absprungrate von \u00fcber 80% als ziemlich schlecht. Dies ist ein klares Zeichen daf\u00fcr, dass etwas auf <a rel=\"noreferrer noopener\" aria-label=\"Ihre Landing Page (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/memberpress.com\/de\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\">Ihre Landing Page<\/a> nicht funktioniert und angepasst werden muss. Ein gutes Ergebnis liegt in der Regel zwischen 30% und 50%, wobei es am besten ist, so niedrig wie m\u00f6glich zu arbeiten.<br><\/p>\n\n\n\n<p>Es kann schwierig sein, die Ursache f\u00fcr eine hohe Absprungrate zu finden, da oft zahlreiche Faktoren zu diesem Problem beitragen. Daher ist eine standortweite Optimierung oft die effektivste Methode, um die Anzahl der Besucher zu erh\u00f6hen, die sich entscheiden, zu bleiben.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_to_Minimize_Your_Websites_Bounce_Rate\"><\/span>3 Wege zur Minimierung der Absprungrate Ihrer Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Die Durchf\u00fchrung des eben erw\u00e4hnten Optimierungsprozesses kann zeitaufw\u00e4ndig sein, daher ist es hilfreich, ihn in \u00fcberschaubare Aufgaben aufzuteilen. Beginnen wir damit, uns auf eines der h\u00e4ufigsten Probleme zu konzentrieren.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Improve_Your_Sites_Loading_Speed\"><\/span><strong>1. Verbessern Sie die Ladegeschwindigkeit Ihrer Website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Die Zeit, die Ihre Website zum Laden ben\u00f6tigt, ist oft einer der Hauptgr\u00fcnde f\u00fcr eine hohe Absprungrate. Die meisten Nutzer erwarten, dass eine Website in <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"http:\/\/www.hobo-web.co.uk\/your-website-design-should-load-in-4-seconds\/\" target=\"_blank\">zwei Sekunden oder weniger<\/a>Diejenigen, die zu langsam sind, werden aufgegeben. Studien haben auch ergeben, dass ein <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/blog.radware.com\/applicationdelivery\/applicationaccelerationoptimization\/2014\/01\/55-web-performance-stats-youll-want-to-know\/\" target=\"_blank\">Verz\u00f6gerung von nur 500 Millisekunden<\/a> kann die Frustration der Benutzer drastisch erh\u00f6hen.<br><\/p>\n\n\n\n<p>Kurz gesagt, es ist wichtig, sicherzustellen, dass Ihre Website effektiv l\u00e4uft. Sie k\u00f6nnen Ihre aktuelle Ladegeschwindigkeit testen, indem Sie die <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\">Google PageSpeed Insights<\/a> Werkzeug. Ein Wert zwischen 50 und 100 gilt im Allgemeinen als gutes Ergebnis. Wenn Sie eine Punktzahl von 49 oder weniger erhalten, braucht Ihre Website zu lange zum Laden:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"255\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1024x255.png\" alt=\"Ein Beispiel f\u00fcr die Ergebnisse der Google-Ladegeschwindigkeit. \" class=\"wp-image-17596\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1024x255.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-300x75.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-768x191.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-660x164.png 660w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-840x209.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1216x303.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-700x174.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-156x39.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1080x269.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24.png 1284w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Wenn dies bei Ihrer Website der Fall ist, keine Panik! Es gibt viele M\u00f6glichkeiten, um <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/memberpress.com\/de\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\">Ihre Ladegeschwindigkeit effektiv zu verbessern<\/a>. Die Verwendung eines Caching-Plugins wie <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/wordpress.org\/plugins\/wp-super-cache\/\" target=\"_blank\">WP Super Cache<\/a> ist ein guter Anfang. Sie sollten auch erw\u00e4gen, Ihre Datenbank vollst\u00e4ndig zu optimieren, indem Sie die <a href=\"https:\/\/wordpress.org\/plugins\/wp-dbmanager\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"WP-DB Manager (\u00f6ffnet in einer neuen Registerkarte)\">WP-DB Manager<\/a> Plugin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Assess_and_Adapt_Your_Landing_Page\"><\/span><strong>2. Bewerten Sie Ihre Landing Page und passen Sie sie an<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ihr <a href=\"https:\/\/memberpress.com\/de\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\">Zielseite<\/a> ist der erste Teil Ihrer Website, auf den viele Besucher sto\u00dfen, daher ist es wichtig, einen guten Eindruck zu hinterlassen. Es ist verlockend, eine Seite wie diese \"\u00fcberm\u00e4\u00dfig zu optimieren\" - also viel Inhalt auf sehr wenig Platz zu packen.<br><\/p>\n\n\n\n<p>Dieser Ansatz ist f\u00fcr Ihr Publikum mehr als nur ein wenig \u00fcberw\u00e4ltigend. Es ist unwahrscheinlich, dass Ihr Publikum Ihre Inhalte liest oder sich mit ihnen besch\u00e4ftigt, wenn sie auf diese Weise pr\u00e4sentiert werden. <\/p>\n\n\n\n<p>Stattdessen sollten Sie Ihre Landing Page so gestalten, dass sie weniger einsch\u00fcchternd wirkt und Neulinge eher willkommen hei\u00dft:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"452\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-1024x452.png\" alt=\"Ein Beispiel f\u00fcr eine gut gestaltete Landing Page.\" class=\"wp-image-17598\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-1024x452.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-300x132.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-768x339.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Sie k\u00f6nnen dies erreichen, indem Sie den Leerraum sorgf\u00e4ltig nutzen und sicherstellen, dass alle l\u00e4ngeren Texte in \u00fcberschaubare Abschnitte unterteilt werden. <\/p>\n\n\n\n<p>Au\u00dferdem sollten Sie bei Bedarf Bilder einbinden und einen klaren Weg zur Umwandlung vorgeben. Es ist auch zu bedenken, dass das Einbetten von Videos <a aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/www.eyeviewdigital.com\/documents\/eyeview_brochure.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Steigerung der Ums\u00e4tze um 86%<\/a>.<\/p>\n\n\n\n<p>Die Anwendung dieser Techniken macht Ihre Inhalte leichter zug\u00e4nglich und erm\u00f6glicht es den Besuchern, sich von Anfang an zurechtzufinden. Au\u00dferdem k\u00f6nnen sie Ihre Inhalte schnell \u00fcberfliegen und die Teile identifizieren, die f\u00fcr ihre Bed\u00fcrfnisse am wichtigsten sind.<\/p>\n\n\n\n<p>Wenn Ihre Kunden trotzdem abspringen, k\u00f6nnen Sie mit <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster's<\/a> Exit-Intent<sup>\u00ae<\/sup> Technologie als einen letzten Versuch, sie in Schach zu halten. <\/p>\n\n\n\n<p>Mit dem <a href=\"https:\/\/memberpress.com\/de\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress OptinMonster-Einbindung<\/a>gibt es viele M\u00f6glichkeiten, die Besucher auf Ihrer Mitgliederseite zu halten. <\/p>\n\n\n\n<p>Wenn ein Benutzer beispielsweise versucht, die Seite f\u00fcr die Anmeldung zur Mitgliedschaft zu verlassen, k\u00f6nnen Sie ein Popup-Fenster mit einem einmaligen Preisnachlass erstellen, um den Benutzer bei der Stange zu halten. <\/p>\n\n\n\n<p>Oder wenn jemand einen Kurs durchst\u00f6bert hat, zeigen Sie eine Kampagne f\u00fcr einen \u00e4hnlichen Kurs auf Ihrer Website an, f\u00fcr den Fall, dass er nicht genau das gefunden hat, wonach er sucht.<\/p>\n\n\n\n<p>Die <a href=\"https:\/\/memberpress.com\/de\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress OptinMonster-Einbindung<\/a> macht all dies und noch viel mehr m\u00f6glich. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Optimize_Your_Site_for_Mobile_Users\"><\/span><strong>3. Optimieren Sie Ihre Website f\u00fcr mobile Benutzer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Die Zahl der Nutzer, die \u00fcber mobile Ger\u00e4te auf das Internet zugreifen <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"http:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-analytics\/mobile-marketing-statistics\/\" target=\"_blank\">nimmt Jahr f\u00fcr Jahr zu<\/a>Dennoch sind viele Websites immer noch nicht vollst\u00e4ndig f\u00fcr mobile Browser optimiert worden. Wenn Sie Ihre eigene Website nicht mobilfreundlich gestalten, wird sich Ihre Absprungrate h\u00f6chstwahrscheinlich erh\u00f6hen.<\/p>\n\n\n\n<p>Ihre Website mobilfreundlich zu gestalten, kann einige Zeit in Anspruch nehmen, aber die Vorteile \u00fcberwiegen den Aufwand bei weitem. Wenn Sie bei Null anfangen, sollten Sie Ihre mobile Optimierung mit der Google-Software <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\">Mobile-Friendly-Test<\/a>. So erhalten Sie eine Vorstellung davon, wie gut Ihre Website derzeit funktioniert, und k\u00f6nnen die Bereiche aufzeigen, in denen Sie sich auf Verbesserungen konzentrieren m\u00fcssen:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1024x535.png\" alt=\"Ein Beispiel f\u00fcr einige Mobile-Friendly-Testergebnisse.\" class=\"wp-image-17597\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1024x535.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-300x157.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-768x401.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-325x170.png 325w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-840x439.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1216x636.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-700x366.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-156x82.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1080x565.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27.png 1496w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Sie k\u00f6nnen dann beginnen <a rel=\"noreferrer noopener\" aria-label=\"Ihre Website nach Bedarf anpassen (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/memberpress.com\/de\/is-your-site-mobile-friendly\/\" target=\"_blank\">Ihre Website nach Bedarf anpassen<\/a>. Wenn Ihre Website mit WordPress erstellt wurde, sollten Sie auch sicherstellen, dass sie <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/memberpress.com\/de\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\">Verwendung eines responsiven Themes<\/a>Dadurch wird es viel einfacher, den mobilen Besuchern ein hervorragendes Erlebnis zu bieten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Eine hohe Absprungrate ist ein Anzeichen daf\u00fcr, dass sich etwas \u00e4ndern muss. Wenn Sie sich die Zeit nehmen, alle Faktoren zu bewerten, die dazu beitragen, kann sich das positiv auf Ihre Website auswirken. Diese Bem\u00fchungen k\u00f6nnen die Besucher l\u00e4nger auf Ihrer Website halten und die Wahrscheinlichkeit einer Konversion erh\u00f6hen.<br><\/p>\n\n\n\n<p>In diesem Beitrag haben wir einige M\u00f6glichkeiten untersucht, wie Sie die Absprungrate Ihrer Website effektiv minimieren k\u00f6nnen:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Verk\u00fcrzen Sie die Ladezeit Ihrer Website.<\/li>\n\n\n\n<li>Stellen Sie sicher, dass Ihre Landing Page einladend ist.<\/li>\n\n\n\n<li>Optimieren Sie Ihre Website vollst\u00e4ndig f\u00fcr mobile Browser.<\/li>\n<\/ol>\n\n\n\n<p>Haben Sie weitere Fragen zu Ihrer Absprungrate? Lassen Sie es uns im Kommentarbereich unten wissen!<\/p>","protected":false},"excerpt":{"rendered":"<p>Attracting website traffic is often difficult, but it can be even harder to keep visitors on your site once they arrive. Your \u2018bounce rate\u2019 refers to the number of people who click away from your site after only viewing one page, and a high rate can take a toll on your conversions. 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Your 'bounce rate' refers to the number of people who click away from your site after only viewing one page, and a high rate can take a toll on your conversions.<br><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Attracting website traffic (opens in a new tab)\">Attracting website traffic<\/a> is often difficult, but it can be even harder to keep visitors on your site once they arrive. Your 'bounce rate' refers to the number of people who click away from your site after only viewing one page, and a high rate can take a toll on your conversions.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Many factors go into creating a high bounce rate, and identifying (as well as fixing) them can help you keep people on your site for longer. This is an excellent way to encourage visitors to buy products or engage with your content in some other way \u2013 such as by <a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"sharing it on social media (opens in a new tab)\">sharing it on social media<\/a>. <br><\/p>","content":[{"type":"text","data":"Many factors go into creating a high bounce rate, and identifying (as well as fixing) them can help you keep people on your site for longer. This is an excellent way to encourage visitors to buy products or engage with your content in some other way \u2013 such as by <a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"sharing it on social media (opens in a new tab)\">sharing it on social media<\/a>. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll discuss why bounce rate matters, and explain how to know when yours is too high. We\u2019ll also explore some of the key ways you can minimize the number of visitors who decide to \u2018bounce\u2019. Let\u2019s get started!<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll discuss why bounce rate matters, and explain how to know when yours is too high. We\u2019ll also explore some of the key ways you can minimize the number of visitors who decide to \u2018bounce\u2019. Let\u2019s get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Your Website's Bounce Rate Matters<\/h2>","content":"Warum die Absprungrate Ihrer Website wichtig ist","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>In simple terms, your bounce rate is the percentage of users who visit your website, and decide to leave without navigating to a second page. A high bounce rate can indicate that you were unable to convince the user to stay around and explore more of what you have to offer.<br><\/p>","content":[{"type":"text","data":"In simple terms, your bounce rate is the percentage of users who visit your website, and decide to leave without navigating to a second page. A high bounce rate can indicate that you were unable to convince the user to stay around and explore more of what you have to offer.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Unless you run a one-page site, it's probably important to you that visitors stick around and see as much of your content as possible. So it\u2019s smart to assess any issues in this area, before they become a major problem. The easiest way to determine your current bounce rate is through <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/3-actionable-ways-to-use-google-analytics\/\" target=\"_blank\">Google Analytics<\/a>, or by <a rel=\"noreferrer noopener\" aria-label=\"using a plugin (opens in a new tab)\" href=\"https:\/\/www.monsterinsights.com\/how-to-find-your-bounce-rate-in-google-analytics\/\" target=\"_blank\">using a plugin<\/a>.<\/p>","content":[{"type":"text","data":"Unless you run a one-page site, it's probably important to you that visitors stick around and see as much of your content as possible. So it\u2019s smart to assess any issues in this area, before they become a major problem. The easiest way to determine your current bounce rate is through <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/3-actionable-ways-to-use-google-analytics\/\" target=\"_blank\">Google Analytics<\/a>, or by <a rel=\"noreferrer noopener\" aria-label=\"using a plugin (opens in a new tab)\" href=\"https:\/\/www.monsterinsights.com\/how-to-find-your-bounce-rate-in-google-analytics\/\" target=\"_blank\">using a plugin<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, you\u2019ll also need to know what it is that you\u2019re looking out for. In a general sense, a bounce rate of over 80% is considered to be pretty poor. This is a clear sign that something on <a rel=\"noreferrer noopener\" aria-label=\"your landing page (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\">your landing page<\/a> isn\u2019t working and needs to be adjusted. A good result is typically anything between 30% and 50%, although aiming as low as possible is the best way to go.<br><\/p>","content":[{"type":"text","data":"However, you\u2019ll also need to know what it is that you\u2019re looking out for. In a general sense, a bounce rate of over 80% is considered to be pretty poor. This is a clear sign that something on <a rel=\"noreferrer noopener\" aria-label=\"your landing page (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\">your landing page<\/a> isn\u2019t working and needs to be adjusted. A good result is typically anything between 30% and 50%, although aiming as low as possible is the best way to go.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Establishing the root cause of a high bounce rate can be tricky, as numerous factors will often contribute to this problem. As such, a site-wide optimization effort is often the most effective method for improving the number of visitors who choose to stay around.<\/p>","content":[{"type":"text","data":"Establishing the root cause of a high bounce rate can be tricky, as numerous factors will often contribute to this problem. As such, a site-wide optimization effort is often the most effective method for improving the number of visitors who choose to stay around."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">3 Ways to Minimize Your Website\u2019s Bounce Rate<\/h2>","content":"3 Wege zur Minimierung der Absprungrate Ihrer Website","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Carrying out the optimization process we just mentioned can be time-consuming, so it helps to break it up into manageable tasks. Let\u2019s begin by focusing on one of the most common issues.<\/p>","content":[{"type":"text","data":"Carrying out the optimization process we just mentioned can be time-consuming, so it helps to break it up into manageable tasks. Let\u2019s begin by focusing on one of the most common issues."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>1. Improve Your Site\u2019s Loading Speed<\/strong><\/h3>","content":"1. Verbessern Sie die Ladegeschwindigkeit Ihrer Website","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The time it takes your site to load is often one of the biggest contributors to a high bounce rate. Most users expect a website to load in <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.hobo-web.co.uk\/your-website-design-should-load-in-4-seconds\/\" target=\"_blank\">two seconds or less<\/a>, and will abandon those that are too slow. Studies have also found that a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.radware.com\/applicationdelivery\/applicationaccelerationoptimization\/2014\/01\/55-web-performance-stats-youll-want-to-know\/\" target=\"_blank\">delay of just 500 milliseconds<\/a> can dramatically increase user frustration.<br><\/p>","content":[{"type":"text","data":"The time it takes your site to load is often one of the biggest contributors to a high bounce rate. Most users expect a website to load in <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.hobo-web.co.uk\/your-website-design-should-load-in-4-seconds\/\" target=\"_blank\">two seconds or less<\/a>, and will abandon those that are too slow. Studies have also found that a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.radware.com\/applicationdelivery\/applicationaccelerationoptimization\/2014\/01\/55-web-performance-stats-youll-want-to-know\/\" target=\"_blank\">delay of just 500 milliseconds<\/a> can dramatically increase user frustration.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In short, it\u2019s important to make sure that your site is running effectively. You can test your current loading speed by using the <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\">Google PageSpeed Insights<\/a> tool. Anywhere between 50\u2013100 is generally considered a good result. If you receive a score of 49 or less, your site is taking too long to load:<\/p>","content":[{"type":"text","data":"In short, it\u2019s important to make sure that your site is running effectively. You can test your current loading speed by using the <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\">Google PageSpeed Insights<\/a> tool. Anywhere between 50\u2013100 is generally considered a good result. If you receive a score of 49 or less, your site is taking too long to load:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1024x255.png\" alt=\"An example of Google load speed results. \" class=\"wp-image-17596\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1024x255.png","data":{"alt":"An example of Google load speed results. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1024x255.png","align":"center"},"style":{"width":1284,"height":320,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>If this is the case for your site, don\u2019t panic! There are many ways to <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\">effectively improve your loading speed<\/a>. Using a caching plugin like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/wp-super-cache\/\" target=\"_blank\">WP Super Cache<\/a> is a great start. You should also consider fully optimizing your database by using the <a href=\"https:\/\/wordpress.org\/plugins\/wp-dbmanager\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"WP-DB Manager (opens in a new tab)\">WP-DB Manager<\/a> plugin.<\/p>","content":[{"type":"text","data":"If this is the case for your site, don\u2019t panic! There are many ways to <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\">effectively improve your loading speed<\/a>. Using a caching plugin like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/wp-super-cache\/\" target=\"_blank\">WP Super Cache<\/a> is a great start. You should also consider fully optimizing your database by using the <a href=\"https:\/\/wordpress.org\/plugins\/wp-dbmanager\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"WP-DB Manager (opens in a new tab)\">WP-DB Manager<\/a> plugin."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>2. Assess and Adapt Your Landing Page<\/strong><\/h3>","content":"2. Bewerten Sie Ihre Landing Page und passen Sie sie an","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Your <a href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">landing page<\/a> is the first part of your site that many visitors will encounter, so it\u2019s important to make a good impression. It\u2019s tempting to \u2018over-optimize\u2019 a page like this \u2013 stuffing lots of content into very little space.<br><\/p>","content":[{"type":"text","data":"Your <a href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">landing page<\/a> is the first part of your site that many visitors will encounter, so it\u2019s important to make a good impression. It\u2019s tempting to \u2018over-optimize\u2019 a page like this \u2013 stuffing lots of content into very little space.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This approach is more than a little overwhelming for your audience. Your audience are unlikely to read or engaged with your content if it's presented in this way. <\/p>","content":[{"type":"text","data":"This approach is more than a little overwhelming for your audience. Your audience are unlikely to read or engaged with your content if it's presented in this way. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Instead, you'll want to format your landing page to be less intimidating, and more welcoming to newcomers:<\/p>","content":[{"type":"text","data":"Instead, you'll want to format your landing page to be less intimidating, and more welcoming to newcomers:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-1024x452.png\" alt=\"An example of a well-designed landing page.\" class=\"wp-image-17598\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-1024x452.png","data":{"alt":"An example of a well-designed landing page.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-1024x452.png","align":"center"},"style":{"width":3216,"height":1418,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You can do this by making careful use of white space, and ensuring that all lengthy text is broken up into manageable chunks. <\/p>","content":[{"type":"text","data":"You can do this by making careful use of white space, and ensuring that all lengthy text is broken up into manageable chunks. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You should also include images where necessary and lay down a clear path to conversion. It's also worth considering that embedding videos can <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.eyeviewdigital.com\/documents\/eyeview_brochure.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">increase conversions by 86%<\/a>.<\/p>","content":[{"type":"text","data":"You should also include images where necessary and lay down a clear path to conversion. It's also worth considering that embedding videos can <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.eyeviewdigital.com\/documents\/eyeview_brochure.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">increase conversions by 86%<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Using these techniques will make your content more accessible, and enable visitors to feel right at home from the start. They\u2019ll also be able to scan your content quickly, and identify the parts that are most relevant to their needs.<\/p>","content":[{"type":"text","data":"Using these techniques will make your content more accessible, and enable visitors to feel right at home from the start. They\u2019ll also be able to scan your content quickly, and identify the parts that are most relevant to their needs."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If your customers still decide to bounce, you can use <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster's<\/a> Exit-Intent<sup>\u00ae<\/sup> technology as one last attempt to keep them put. <\/p>","content":[{"type":"text","data":"If your customers still decide to bounce, you can use <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster's<\/a> Exit-Intent<sup>\u00ae<\/sup> technology as one last attempt to keep them put. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With the <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress OptinMonster integration<\/a>, there are plenty of ways to keep browsers on your membership site. <\/p>","content":[{"type":"text","data":"With the <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress OptinMonster integration<\/a>, there are plenty of ways to keep browsers on your membership site. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, when a user attempts to leave your membership sign-up page, create a pop-up with a one-time discount to keep them invested. <\/p>","content":[{"type":"text","data":"For example, when a user attempts to leave your membership sign-up page, create a pop-up with a one-time discount to keep them invested. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Or when someone has been browsing a course, display a campaign for a similar course on your site in case they just haven't found quite what they're looking for.<\/p>","content":[{"type":"text","data":"Or when someone has been browsing a course, display a campaign for a similar course on your site in case they just haven't found quite what they're looking for."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress OptinMonster integration<\/a> makes all of this, and more, possible. <\/p>","content":[{"type":"text","data":"The <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress OptinMonster integration<\/a> makes all of this, and more, possible. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>3. Optimize Your Site for Mobile Users<\/strong><\/h3>","content":"3. Optimieren Sie Ihre Website f\u00fcr mobile Benutzer","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The number of users accessing the web via mobile devices <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-analytics\/mobile-marketing-statistics\/\" target=\"_blank\">is increasing year after year<\/a>, yet many websites still haven\u2019t been fully optimized for mobile browsers. Failing to design your own site with mobile-responsiveness in mind is very likely to increase your bounce rate.<\/p>","content":[{"type":"text","data":"The number of users accessing the web via mobile devices <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-analytics\/mobile-marketing-statistics\/\" target=\"_blank\">is increasing year after year<\/a>, yet many websites still haven\u2019t been fully optimized for mobile browsers. Failing to design your own site with mobile-responsiveness in mind is very likely to increase your bounce rate."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Making your site mobile-friendly can take some time, although the benefits greatly outweigh the effort required. If you\u2019re starting from scratch, you'll want to begin your mobile optimization by using Google's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\">Mobile-Friendly Test<\/a>. This will give you an idea of how well your site is currently doing, and will point out the areas where you need to focus your improvements:<\/p>","content":[{"type":"text","data":"Making your site mobile-friendly can take some time, although the benefits greatly outweigh the effort required. If you\u2019re starting from scratch, you'll want to begin your mobile optimization by using Google's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\">Mobile-Friendly Test<\/a>. This will give you an idea of how well your site is currently doing, and will point out the areas where you need to focus your improvements:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1024x535.png\" alt=\"An example of some Mobile-Friendly test results.\" class=\"wp-image-17597\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1024x535.png","data":{"alt":"An example of some Mobile-Friendly test results.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1024x535.png","align":"center"},"style":{"width":1496,"height":782,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You can then begin to <a rel=\"noreferrer noopener\" aria-label=\"adjust your site as needed (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">adjust your site as needed<\/a>. If your site is built with WordPress, you should also ensure that it's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\">using a responsive theme<\/a>, as this will make it far easier to provide an excellent experience for mobile visitors.<\/p>","content":[{"type":"text","data":"You can then begin to <a rel=\"noreferrer noopener\" aria-label=\"adjust your site as needed (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">adjust your site as needed<\/a>. If your site is built with WordPress, you should also ensure that it's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\">using a responsive theme<\/a>, as this will make it far easier to provide an excellent experience for mobile visitors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Schlussfolgerung","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>A high bounce rate is an indication that something needs to change, and taking the time to assess any contributing factors can have a positive impact on your site. This effort can keep people on your site for longer, and improve the likelihood of conversion.<br><\/p>","content":[{"type":"text","data":"A high bounce rate is an indication that something needs to change, and taking the time to assess any contributing factors can have a positive impact on your site. This effort can keep people on your site for longer, and improve the likelihood of conversion.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we explored some of the ways you can effectively minimize your website\u2019s bounce rate:<\/p>","content":[{"type":"text","data":"In this post, we explored some of the ways you can effectively minimize your website\u2019s bounce rate:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\">\n<li>Reduce the time it takes for your site to load.<\/li>\n\n\n\n<li>Ensure that your landing page is welcoming.<\/li>\n\n\n\n<li>Fully optimize your site for mobile browsers.<\/li>\n<\/ol>","content":"<ol class=\"wp-block-list\">\n<li>Verk\u00fcrzen Sie die Ladezeit Ihrer Website.<\/li>\n\n\n\n<li>Stellen Sie sicher, dass Ihre Landing Page einladend ist.<\/li>\n\n\n\n<li>Optimieren Sie Ihre Website vollst\u00e4ndig f\u00fcr mobile Browser.<\/li>\n<\/ol>","listItemData":[{"type":"core\/list-item","render":"<li>Reduce the time it takes for your site to load.<\/li>","content":"Verk\u00fcrzen Sie die Ladezeit Ihrer Website.","data":{"text":"Reduce the time it takes for your site to load."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Ensure that your landing page is welcoming.<\/li>","content":"Stellen Sie sicher, dass Ihre Landing Page einladend ist.","data":{"text":"Ensure that your landing page is welcoming."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Fully optimize your site for mobile browsers.<\/li>","content":"Optimieren Sie Ihre Website vollst\u00e4ndig f\u00fcr mobile Browser.","data":{"text":"Fully optimize your site for mobile browsers."},"style":{"parent_style":{}}}],"data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any more questions about your bounce rate? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any more questions about your bounce rate? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/17595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=17595"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/17595\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/17675"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=17595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=17595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=17595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}