{"id":17787,"date":"2019-04-10T10:54:48","date_gmt":"2019-04-10T16:54:48","guid":{"rendered":"https:\/\/memberpress.com\/?p=17787"},"modified":"2021-07-07T15:01:45","modified_gmt":"2021-07-07T21:01:45","slug":"google-adsense-beginners","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/google-adsense-beginners\/","title":{"rendered":"Wie man Google Adsense verwendet (und ob man es tun sollte)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Die Verwendung von Google AdSense auf Ihrer Website kann eine M\u00f6glichkeit sein, mit dem, was Sie lieben, Geld zu verdienen. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6acecbc9e1a1d\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6acecbc9e1a1d\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/google-adsense-beginners\/#What_Is_Google_AdSense\" >Was ist Google AdSense?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/google-adsense-beginners\/#Should_You_Use_It_Why_or_Why_Not\" >Sollten Sie es verwenden? Warum oder warum nicht?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/google-adsense-beginners\/#Maximizing_your_profits\" >Maximierung Ihrer Gewinne<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/google-adsense-beginners\/#In_Summary\" >Zusammenfassung<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Sie wissen nicht, wie Sie Ihre Gewinne maximieren k\u00f6nnen? Sie m\u00f6chten wissen, ob Google AdSense f\u00fcr Ihr Unternehmen sinnvoll ist? Sie wissen nicht einmal, was es ist? Dies ist ein guter Ausgangspunkt. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nachfolgend finden Sie einige Tipps und Tricks, wenn Sie wissen m\u00f6chten, wie Sie mit AdSense loslegen und profitabel werden k\u00f6nnen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Google_AdSense\"><\/span><strong>Was ist Google AdSense?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM-1024x506.png\" alt=\"google adsense homepage\" class=\"wp-image-25991\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM-1024x506.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM-300x148.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM-768x380.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM-1536x759.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM.png 1724w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Das ist ganz einfach, <a href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Adsense<\/a> erm\u00f6glicht es Ihnen, dem Eigent\u00fcmer der Website, durch Anzeigen auf Ihrer Website Geld zu verdienen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es ist \u00e4hnlich wie die Schaltung einer Anzeige in Ihrer Firmenzeitschrift vor f\u00fcnfzig Jahren - aber es ist auch ganz anders. Genau wie in den 1970er Jahren zahlen die Menschen, um Ihre <em>spezifisch <\/em>Publikum. Sie erhalten sozusagen einen Platz auf Ihrer \"Seite\", wo sie f\u00fcr ihre Dienstleistungen und Produkte werben k\u00f6nnen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aber anders als in den 1970er Jahren k\u00f6nnen die Anzeigen auf Ihrer Seite interaktiv sein, sich an den jeweiligen Verbraucher richten und\/oder Video und Ton verwenden. Au\u00dferdem wusste fr\u00fcher niemand, wie viele Leute eine Zeitschrift in die Hand nahmen und sich die Anzeige ansahen. Heute wissen sie es, und Sie verdienen Ihr Geld auf der Grundlage Ihres pers\u00f6nlichen Erfolgs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Und Sie entscheiden, welche Art von Anzeige Sie w\u00fcnschen: Video, Text, Bild, Text und Bild, Link-Anzeigen und mehr. Au\u00dferdem entscheiden Sie, wo die Anzeige geschaltet werden soll und wie viele Anzeigen Sie haben m\u00f6chten. Sie k\u00f6nnen auch Folgendes verwenden<a href=\"https:\/\/www.google.com\/adsense\/start\/resources\/quality-adsense-revenue.html#\/\" target=\"_blank\" rel=\"noreferrer noopener\"> benutzerdefinierte Suchanzeigen<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Benutzerdefinierte Suchanzeigen sind gro\u00dfartig, weil sie individuell auf Ihre Website und den einzelnen Verbraucher zugeschnitten werden k\u00f6nnen. Der Verbraucher sieht Anzeigen, die auf seinen individuellen Suchanfragen basieren (Google wei\u00df alles!), und die Anzeigen k\u00f6nnen an den Stil und die Atmosph\u00e4re Ihrer Website angepasst werden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Should_You_Use_It_Why_or_Why_Not\"><\/span><strong>Sollten Sie es verwenden? Warum oder warum nicht?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Geld ist immer eine gute Sache, oder? Nun, vielleicht. Google AdSense klingt nach einer brillanten M\u00f6glichkeit, mehr Geld zu verdienen, aber das stimmt vielleicht nicht in jedem Fall.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ein junger Mann verkauft zum Beispiel ein Produkt auf seiner Website. Er nutzt auch einen Blog, um f\u00fcr dasselbe Produkt zu werben, und beschlie\u00dft, dass es eine gute Idee sein k\u00f6nnte, in seinem Blog Werbung zu schalten. Nun erhalten die Leser seines Blogs verwirrende Nachrichten. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Produkte, die in den Anzeigen auf der Seite angepriesen werden, k\u00f6nnten in direktem Wettbewerb mit seinem Produkt stehen, und die Verbraucher w\u00fcssten nicht, was sie kaufen sollten. Dies ist m\u00f6glicherweise keine profitable Gesch\u00e4ftsidee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dar\u00fcber hinaus f\u00fchlen sich manche Menschen von Anzeigen erdr\u00fcckt, und Ihr Publikum sch\u00e4tzt es m\u00f6glicherweise nicht, wenn Sie Anzeigen auf Ihrer Website schalten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Andererseits sind viele Menschen daran gew\u00f6hnt, \u00fcberall online Werbung zu sehen: Facebook, Twitter, Google, usw. Das mag sie nicht st\u00f6ren, vor allem, wenn sie die Werbung f\u00fcr relevant halten. Der beste Weg, um herauszufinden, ob es eine gute Idee ist oder nicht, ist, selbst zu recherchieren. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das Wichtigste ist, dass Sie Ihr Publikum kennen. Finden Sie heraus, wie Anzeigen auf sie wirken und ob sie erwarten, auf Ihrer Website auf Anzeigen zu sto\u00dfen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eine gute Regel ist, dass <strong><em>niemals <\/em><\/strong>mehr Werbung als Webinhalte enthalten. Websites, die voller Werbung sind, wirken wie Spam und sind nervig. Deshalb ist Google AdSense oft eine kluge Wahl f\u00fcr Blogs und Foren.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Maximizing_your_profits\"><\/span><strong>Maximierung Ihrer Gewinne<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sie m\u00f6chten also eine Anzeige aufgeben. Was nun? Wie k\u00f6nnen Sie Klicks und Aufrufe f\u00f6rdern?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Sie haben eine beliebte Website. <\/strong>Je mehr Besucher Ihre Website hat, desto mehr Interaktionen werden Sie erhalten. Es gibt viele M\u00f6glichkeiten, mehr Besucher auf Ihre Website zu locken, aber eine der besten ist es, hervorragende Inhalte zu erstellen. Nutzen Sie N\u00e4he, Relevanz, Au\u00dfergew\u00f6hnlichkeit, Wirkung, Prominenz, Kuriosit\u00e4t und Konflikte, um Interesse zu wecken. Achten Sie au\u00dferdem auf einen guten Schreibstil. (Hier sind ein paar Tipps von uns zu <a href=\"https:\/\/memberpress.com\/de\/what-not-to-do-when-writing-and-editing-your-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">gutes Schreiben<\/a>.)<\/li><li><strong>Recherchieren Sie!<\/strong> Verwenden Sie verschiedene Gr\u00f6\u00dfen und Arten von Anzeigen, um herauszufinden, welche Ihrem Unternehmen den gr\u00f6\u00dften Gewinn bringen. Versuchen Sie sich an <a href=\"https:\/\/memberpress.com\/de\/blog\/optimize-split-testing\/\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B-Tests<\/a>. <\/li><li><strong>Erstellen Sie weiterhin gro\u00dfartige Inhalte. <\/strong>Wenn Sie eine Website haben, die die Verbraucher dazu anregt, immer wieder zur\u00fcckzukommen, werden sie auch immer wieder neue Anzeigen sehen. <\/li><li><strong>Bitten Sie die Besucher, Werbeblocker zu deaktivieren.<\/strong> <\/li><li><strong>Klicken Sie NICHT selbst auf die Anzeige oder bitten Sie Freunde darum. <\/strong>Google wird das herausfinden, und dann darfst du AdSense nicht mehr nutzen.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sind Sie bereit, etwas Geld zu verdienen? Bei Google AdSense h\u00e4ngt das Geld, das Sie verdienen, davon ab, wie viel die Leute bieten. Die Nutzer bieten in Echtzeit f\u00fcr Ihren Anzeigenplatz, und der Platz geht an den H\u00f6chstbietenden. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Im Durchschnitt k\u00f6nnen Sie jedoch zwischen 15 Cent und f\u00fcnf Dollar pro Anzeigenklick erwarten. F\u00fcr CPM (Cost per thousand) k\u00f6nnen Sie etwa einen Dollar erhalten. Wie viel Sie verdienen, h\u00e4ngt von der Popularit\u00e4t Ihrer Website ab und davon, wie oft die Besucher die Anzeige sehen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In_Summary\"><\/span><strong>Zusammenfassung<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">W\u00e4hrend es fr\u00fcher ziemlich toll war, f\u00fcr eine Anzeige in Ihrer Firmenzeitschrift bezahlt zu werden, bringt die Verwendung von Google AdSense auf Ihrer Website die Sache auf eine ganz neue Ebene. Jetzt k\u00f6nnen Ihre Anzeigen einzigartig, auf den Kunden zugeschnitten und sehr unterhaltsam sein. Nicht vergessen:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>AdSense funktioniert bei einigen Websites besser als bei anderen.<\/li><li>Experimentieren Sie und recherchieren Sie, um herauszufinden, welche Anzeigen f\u00fcr Sie am besten funktionieren.<\/li><li>Sie haben eine beliebte Website, die die Kunden immer wieder aufs Neue anzieht. <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ihre Bem\u00fchungen k\u00f6nnten Ihnen vielleicht genau das Einkommen verschaffen, das Sie sich schon immer gew\u00fcnscht haben. Falls Sie noch keine Website erstellt haben, lesen Sie doch unseren Beitrag, <a href=\"https:\/\/memberpress.com\/de\/blog\/killer-membership-website-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">25 bew\u00e4hrte, t\u00f6dliche Ideen f\u00fcr Mitgliedschafts-Websites<\/a>, um sich inspirieren zu lassen!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie mit Google AdSense Erfolg gehabt? Haben Sie weitere Fragen zur Nutzung? Bitte lassen Sie es uns in den Kommentaren unten wissen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Wenn Ihnen dieser Artikel gefallen hat, folgen Sie uns bitte auf <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Und vergiss nicht, dich im Feld unten anzumelden.<\/strong><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p><!-- wp:paragraph --><\/p>\n<p>Die Verwendung von Google AdSense auf Ihrer Website kann eine M\u00f6glichkeit sein, mit dem, was Sie lieben, Geld zu verdienen. <\/p>\n<p><!-- \/wp:paragraph 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