{"id":17798,"date":"2019-04-25T09:42:54","date_gmt":"2019-04-25T15:42:54","guid":{"rendered":"https:\/\/memberpress.com\/?p=17798"},"modified":"2019-04-25T10:02:50","modified_gmt":"2019-04-25T16:02:50","slug":"cross-promotion-how-your-membership-site-can-benefit","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/cross-promotion-how-your-membership-site-can-benefit\/","title":{"rendered":"Cross-Promotion: Wie Ihre Mitgliederseite davon profitieren kann"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In der Gesch\u00e4ftswelt sind Marketing und Werbung immer ein wichtiger Bestandteil des Gesch\u00e4ftsbetriebs. Alle Arten von Unternehmen, einschlie\u00dflich Mitglieder-Websites, nutzen die Vorteile von Cross-Promotion, um effizienter zu vermarkten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aber ist das wirklich gut f\u00fcr Ihr Unternehmen? Wie gehen Sie vor, wenn Sie eine Cross-Promotion-Partnerschaft eingehen wollen? Woher wissen Sie, ob Ihre Cross-Promotion-Partnerschaft f\u00fcr Ihr Unternehmen von Vorteil sein wird? Zum Gl\u00fcck haben wir alle Antworten, die Sie brauchen, um das Beste aus der Cross-Promotion f\u00fcr Ihr Mitgliedsunternehmen zu machen!<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Was ist Cross-Promotion?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Einfach ausgedr\u00fcckt, ist Cross-Promotion eine Marketingtaktik, bei der Unternehmen mit anderen verwandten Unternehmen zusammenarbeiten, um Kunden anzusprechen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beispielsweise k\u00f6nnte Ihr Mitgliederunternehmen eine Partnerschaft mit einem Webhosting-Anbieter, einem Webdesign-Unternehmen oder einem Entwickler von WordPress-Plugins eingehen, um deren Unternehmen auf Ihrer Website bei Ihren Kunden zu bewerben \u2013 und umgekehrt. Indem Sie deren Unternehmen auf Ihrer Website bewerben, machen Sie Ihre Zielgruppe nun mit einem neuen Produkt bekannt, und deren Zielgruppe lernt Ihr Unternehmen kennen. Eine Win-Win-Situation!<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Vorteile der Cross-Promotion<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Es funktioniert<\/strong> - Wenn sie richtig und mit dem richtigen Partner durchgef\u00fchrt wird, kann diese Taktik zu gro\u00dfartigen Ergebnissen f\u00fchren, und das manchmal ziemlich schnell.<\/li><li><strong>Es ist erschwinglich<\/strong> \u2013 Wenn Sie nur \u00fcber ein begrenztes Marketingbudget verf\u00fcgen, kann Cross-Promotion Ihrem Mitgliederunternehmen Geld sparen, da bestimmte Formen der Cross-Promotion Sie nichts au\u00dfer Ihrer Zeit kosten.<\/li><li><strong>Weniger Verbindlichkeit<\/strong> \u2013 Mit Ihrer Mitglieder-Website k\u00f6nnen Sie erst einmal die Lage sondieren und entscheiden, ob Sie dies aktiv in Ihre Marketingstrategie integrieren m\u00f6chten oder nicht. Wenn Sie es ausprobieren und es Ihnen nicht gef\u00e4llt, steht es Ihnen frei, so weiterzumachen, wie Sie m\u00f6chten.<\/li><li><strong>Erweiterter Kundenstamm<\/strong> \u2013 Da Ihre Mitglieder-Website durch Cross-Promotion der Fangemeinde Ihres Partners bekannt wird, steht Ihnen ein viel gr\u00f6\u00dferer Kreis potenzieller Kunden zur Verf\u00fcgung. Und je mehr Menschen Sie erreichen k\u00f6nnen, desto mehr M\u00f6glichkeiten f\u00fcr Konversionen haben Sie!<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Arten von Cross-Promotion<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ob Sie es glauben oder nicht: Es gibt eine Reihe verschiedener M\u00f6glichkeiten f\u00fcr gegenseitige Werbung, die \u00fcber das blo\u00dfe Schalten einer Anzeige auf der Website eines anderen Unternehmens hinausgehen.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Stellt ein Paket aus den jeweiligen Produkten und\/oder Dienstleistungen des jeweils anderen zusammen.<\/li><li>Erw\u00e4hnen Sie den Namen oder die Dienstleistungen Ihres Partnerunternehmens, wenn Sie einen Blogbeitrag verfassen oder einen Vortrag halten.<\/li><li>Schreiben Sie eine <g class=\"gr_ gr_13 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar only-ins replaceWithoutSep\" id=\"13\" data-gr-id=\"13\">Gast<\/g> Beitrag f\u00fcr den Blog Ihres Partnerunternehmens.<\/li><li>Schlie\u00dfen Sie sich mit einem anderen Unternehmen zusammen, um eine Veranstaltung auszurichten oder einen Verkaufsstand zu erwerben.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Wie Sie sehen, sind der Cross-Promotion keine Grenzen gesetzt. Seien Sie also kreativ und finden Sie gemeinsam mit Ihrem Partnerunternehmen coole Wege, um f\u00fcr Ihre beiden Unternehmen zu werben!<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Cross-Promotion-Tipps<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nachdem Sie nun einen kleinen Einblick in die Welt der Cross-Promotion gewonnen haben, sind Sie sicher bereit, gleich loszulegen, oder? Hier sind ein paar Tipps, wie Sie das Beste aus Ihren Bem\u00fchungen herausholen k\u00f6nnen!<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Stellen Sie sicher, dass Sie und Ihr Partner auf der gleichen Seite stehen<\/strong> \u2013 Das Wichtigste bei der gegenseitigen Werbung ist, sicherzustellen, dass sowohl Sie als auch Ihr Partnerunternehmen bereit sind, die Produkte bzw. Dienstleistungen des jeweils anderen aktiv zu bewerben, dass beide \u00fcber die Zielgruppe verf\u00fcgen, die sie jeweils ansprechen m\u00f6chten, und dass beide die Ziele und die Schritte verstehen, die jeder einzelne unternehmen muss, um diese zu erreichen.<\/li><li><strong>Gehen Sie keine Partnerschaft mit einem Konkurrenten ein<\/strong> \u2013 Es ist niemals klug, eine Cross-Promotion mit einem Unternehmen zu versuchen, das dasselbe Produkt bzw. dieselbe Dienstleistung wie Ihre Mitgliederseite anbietet. Eine solche Zusammenarbeit k\u00f6nnte nicht nur reine Zeitverschwendung sein, da beide Unternehmen eine \u00e4hnliche Zielgruppe haben, sondern sich auch nachteilig auf Sie auswirken, da Sie dabei m\u00f6glicherweise Kunden verlieren k\u00f6nnten!<\/li><li><strong>Klare Ziele setzen<\/strong> - Wie bei allen Ihren Marketingma\u00dfnahmen sollten Sie sich klare, umsetzbare Ziele setzen. Auf diese Weise k\u00f6nnen Sie Ihre Fortschritte verfolgen und genau feststellen, ob die Cross-Promotion f\u00fcr Sie funktioniert oder nicht.<\/li><li><strong>Nutzen Sie es als Lernerfahrung<\/strong> - Betrachten Sie jede Marketingstrategie, die Sie f\u00fcr Ihre Mitgliederseite verfolgen, als eine Gelegenheit, etwas \u00fcber Ihr Gesch\u00e4ft und Ihre Erfolgsaussichten zu lernen. Wenn Sie das Feedback Ihres Partners annehmen, Dinge mit anderen potenziellen Partnern ausprobieren und auf die von Ihnen gesetzten Ziele achten, k\u00f6nnen Sie besser verstehen, worauf Ihr Publikum reagiert und wie Sie Ihr Mitgliedschaftsgesch\u00e4ft skalieren k\u00f6nnen.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Die Einbindung von Cross-Promotion in die Marketingstrategie Ihrer Mitglieder-Website bietet zahlreiche gro\u00dfartige Wachstumschancen. Beherzigen Sie unsere Tipps, und Sie werden einen hervorragenden Start hinlegen!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Haben Sie jemals Cross-Promotion in Ihrem Unternehmen ausprobiert? Welche Erfahrungen haben Sie damit gemacht?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Wenn Ihnen dieser Beitrag gefallen hat, dann folgen Sie uns bitte auf <a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a> f\u00fcr weitere gro\u00dfartige Inhalte. Sie k\u00f6nnen MemberPress auch finden auf <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;und&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"<p>In business, marketing and promotion is always an important part of running your business. All kinds of businesses, including membership sites, take advantage of cross-promotion to market more efficiently. But is it really good for your business? How do you go about starting a cross-promotional partnership? How do you know if your cross-promotional partnership will [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":17858,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,134,94,442],"tags":[462,70],"class_list":["post-17798","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-how-to-2","category-marketing","category-promotions","tag-membership-business","tag-membership-site","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"There are a number of great opportunities for growth when you use cross-promotion in your membership site&#039;s marketing strategy. 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