{"id":17798,"date":"2019-04-25T09:42:54","date_gmt":"2019-04-25T15:42:54","guid":{"rendered":"https:\/\/memberpress.com\/?p=17798"},"modified":"2019-04-25T10:02:50","modified_gmt":"2019-04-25T16:02:50","slug":"cross-promotion-how-your-membership-site-can-benefit","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/cross-promotion-how-your-membership-site-can-benefit\/","title":{"rendered":"Cross-Promotion: Wie Ihre Mitgliederseite davon profitieren kann"},"content":{"rendered":"<p>In der Gesch\u00e4ftswelt sind Marketing und Werbung immer ein wichtiger Bestandteil des Gesch\u00e4ftsbetriebs. Alle Arten von Unternehmen, einschlie\u00dflich Mitglieder-Websites, nutzen die Vorteile von Cross-Promotion, um effizienter zu vermarkten.<\/p>\n\n\n\n<p>Aber ist das wirklich gut f\u00fcr Ihr Unternehmen? Wie gehen Sie vor, wenn Sie eine Cross-Promotion-Partnerschaft eingehen wollen? Woher wissen Sie, ob Ihre Cross-Promotion-Partnerschaft f\u00fcr Ihr Unternehmen von Vorteil sein wird? Zum Gl\u00fcck haben wir alle Antworten, die Sie brauchen, um das Beste aus der Cross-Promotion f\u00fcr Ihr Mitgliedsunternehmen zu machen!<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Was ist Cross-Promotion?<\/strong><\/p>\n\n\n\n<p>Einfach ausgedr\u00fcckt, ist Cross-Promotion eine Marketingtaktik, bei der Unternehmen mit anderen verwandten Unternehmen zusammenarbeiten, um Kunden anzusprechen.<\/p>\n\n\n\n<p>Ihr Mitgliedsunternehmen k\u00f6nnte zum Beispiel eine Partnerschaft mit einer <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" title=\"WPengine Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Web-Host<\/a>Sie k\u00f6nnen auch ein Webdesign-Unternehmen oder einen WordPress-Plugin-Entwickler beauftragen, auf Ihrer Website f\u00fcr ihr Gesch\u00e4ft zu werben und umgekehrt. Indem Sie f\u00fcr deren Unternehmen auf Ihrer Website werben, haben Sie Ihrem Publikum ein neues Produkt vorgestellt, und deren Publikum wird auf Ihr Unternehmen aufmerksam. Das ist eine Win-Win-Situation!<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Vorteile der Cross-Promotion<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Es funktioniert<\/strong> \u2013 Wenn diese Taktik richtig und mit dem richtigen Partner angewendet wird, kann sie zu gro\u00dfartigen Ergebnissen f\u00fchren, manchmal sogar recht schnell.<\/li><li><strong>Es ist erschwinglich<\/strong> \u2013 Wenn Sie \u00fcber ein begrenztes Marketingbudget verf\u00fcgen, kann Cross-Promotion Ihrem Mitgliedschaftsunternehmen Geld sparen, da einige Arten der Cross-Promotion Sie nichts au\u00dfer Ihrer Zeit kosten.<\/li><li><strong>Weniger Verbindlichkeit<\/strong> \u2013 Ihre Mitgliederseite kann die Lage sondieren und entscheiden, ob Sie dies aktiv in Ihre Marketingstrategie implementieren m\u00f6chten oder nicht. Wenn Sie es ausprobieren und es Ihnen nicht gef\u00e4llt, k\u00f6nnen Sie nach Belieben weitermachen.<\/li><li><strong>Erweiterter Kundenstamm<\/strong> \u2013 Da Cross-Promotion Ihre Mitglieder-Website der Fangemeinde Ihres Partners zug\u00e4nglich macht, haben Sie einen viel gr\u00f6\u00dferen Stamm potenzieller Kunden, den Sie ansprechen k\u00f6nnen. Und je mehr Menschen Sie erreichen k\u00f6nnen, desto mehr M\u00f6glichkeiten f\u00fcr Conversions haben Sie!<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Arten von Cross-Promotion<\/strong><\/p>\n\n\n\n<p>Ob Sie es glauben oder nicht, es gibt eine Reihe von verschiedenen M\u00f6glichkeiten, Cross-Promotion zu betreiben, die \u00fcber das Schalten einer Anzeige auf der Website eines anderen Unternehmens hinausgehen.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Stellen Sie ein Paket mit den Produkten und\/oder Dienstleistungen des jeweils anderen zusammen.<\/li><li>Werben Sie f\u00fcr den Namen oder die Dienstleistungen Ihres Partnerunternehmens, wenn Sie einen Blogbeitrag schreiben oder einen Vortrag halten.<\/li><li>Schreiben Sie eine <g class=\"gr_ gr_13 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar only-ins replaceWithoutSep\" id=\"13\" data-gr-id=\"13\">Gast<\/g> Beitrag f\u00fcr den Blog Ihres Partnerunternehmens.<\/li><li>Schlie\u00dfen Sie sich mit einem anderen Unternehmen zusammen, um eine Veranstaltung auszurichten oder einen Verkaufsstand zu erwerben.<\/li><\/ul>\n\n\n\n<p>Wie Sie sehen, sind der Cross-Promotion keine Grenzen gesetzt. Seien Sie also kreativ und finden Sie gemeinsam mit Ihrem Partnerunternehmen coole Wege, um f\u00fcr Ihre beiden Unternehmen zu werben!<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Cross-Promotion-Tipps<\/strong><\/p>\n\n\n\n<p>Jetzt, da Sie ein wenig \u00fcber die Welt der Cross-Promotion wissen, sind Sie sicher bereit, sich darauf einzulassen, oder? Hier sind ein paar Hinweise, wie Sie das Beste aus Ihren Bem\u00fchungen herausholen k\u00f6nnen!<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Stellen Sie sicher, dass Sie und Ihr Partner auf der gleichen Seite stehen<\/strong> \u2013 Der wichtigste Aspekt der Cross-Promotion besteht darin, sicherzustellen, dass sowohl Sie als auch Ihr Partnerunternehmen bereit sind, die Produkte\/Dienstleistungen des jeweils anderen aktiv zu bewerben, dass Sie beide \u00fcber die Zielgruppe verf\u00fcgen, die Sie jeweils erreichen m\u00f6chten, und dass Sie beide die Ziele und Schritte verstehen, die jeder von Ihnen unternehmen muss, um diese zu erreichen.<\/li><li><strong>Gehen Sie keine Partnerschaft mit einem Konkurrenten ein<\/strong> \u2013 Es ist niemals klug, Cross-Promotion mit einem Unternehmen zu betreiben, das dasselbe Produkt\/dieselbe Dienstleistung wie Ihre Mitgliederseite anbietet. Diese Vereinbarung k\u00f6nnte nicht nur eine Verschwendung sein, da beide Unternehmen ein \u00e4hnliches Publikum haben, sondern sich auch nachteilig f\u00fcr Sie auswirken, da Sie dabei m\u00f6glicherweise Kunden verlieren k\u00f6nnten!<\/li><li><strong>Klare Ziele setzen<\/strong> \u2013 Wie bei allen Ihren Marketingma\u00dfnahmen sollten Sie auch hier klare, umsetzbare Ziele festlegen. Auf diese Weise k\u00f6nnen Sie Ihre Fortschritte verfolgen und genau feststellen, ob Cross-Promotion f\u00fcr Sie funktioniert oder nicht.<\/li><li><strong>Nutzen Sie es als Lernerfahrung<\/strong> \u2013 Nutzen Sie jede Marketingstrategie, die Sie auf Ihrer Mitgliederseite verfolgen, als Gelegenheit, mehr \u00fcber Ihr Unternehmen und die f\u00fcr Sie geeigneten Ma\u00dfnahmen zu erfahren. Wenn Sie Feedback von Ihrem Partner annehmen, Dinge mit anderen potenziellen Partnern ausprobieren und Ihre gesetzten Ziele im Auge behalten, k\u00f6nnen Sie besser verstehen, worauf Ihre Zielgruppe anspricht und wie Sie Ihr Mitgliedschaftsgesch\u00e4ft ausbauen k\u00f6nnen.<\/li><\/ul>\n\n\n\n<p>Es gibt eine Reihe gro\u00dfartiger Wachstumsm\u00f6glichkeiten, wenn Sie Cross-Promotion in der Marketingstrategie Ihrer Mitgliedschaftsseite einsetzen. Beherzigen Sie unsere Tipps und Sie werden einen gro\u00dfartigen Start hinlegen!<\/p>\n\n\n\n<p><em>Haben Sie jemals Cross-Promotion in Ihrem Unternehmen ausprobiert? Welche Erfahrungen haben Sie damit gemacht?<\/em><\/p>\n\n\n\n<p> Wenn Ihnen dieser Beitrag gefallen hat, dann folgen Sie uns bitte auf <a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a> f\u00fcr weitere gro\u00dfartige Inhalte. Sie k\u00f6nnen MemberPress auch finden auf <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>\u00a0und\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"<p>In business, marketing and promotion is always an important part of running your business. All kinds of businesses, including membership sites, take advantage of cross-promotion to market more efficiently. But is it really good for your business? How do you go about starting a cross-promotional partnership? How do you know if your cross-promotional partnership will [\u2026]<\/p>\n","protected":false},"author":20788,"featured_media":17858,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,134,94,442],"tags":[462,70],"class_list":{"0":"post-17798","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"category-how-to-2","10":"category-marketing","11":"category-promotions","12":"tag-membership-business","13":"tag-membership-site","14":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"There are a number of great opportunities for growth when you use cross-promotion in your membership site&#039;s marketing strategy. 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Keep our tips in mind and you will be off to a great start!","og:url":"https:\/\/memberpress.com\/de\/blog\/cross-promotion-how-your-membership-site-can-benefit\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Cross-Promotion@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Cross-Promotion@2x.png","og:image:width":1480,"og:image:height":987,"article:published_time":"2019-04-25T15:42:54+00:00","article:modified_time":"2019-04-25T16:02:50+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"Cross-Promotion: How Your Membership Site Can Benefit","twitter:description":"There are a number of great opportunities for growth when you use cross-promotion in your membership site's marketing strategy. Keep our tips in mind and you will be off to a great start!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Cross-Promotion@2x.png"},"aioseo_meta_data":{"post_id":"17798","title":null,"description":"Es gibt eine Reihe gro\u00dfartiger Wachstumsm\u00f6glichkeiten, wenn Sie Cross-Promotion in der Marketingstrategie Ihrer Mitgliedschaftsseite einsetzen. Beherzigen Sie unsere Tipps und Sie werden einen gro\u00dfartigen Start hinlegen!","keywords":[{"label":"membership site","value":"membership site"},{"label":"membership business","value":"membership business"},{"label":"marketing","value":"marketing"},{"label":"business partner","value":"business partner"},{"label":"marketing strategy","value":"marketing strategy"}],"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 17:46:15","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:06","updated":"2026-03-03 15:06:51"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tCross-Promotion: How Your Membership Site Can Benefit\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"Advice","link":"https:\/\/memberpress.com\/de\/blog\/category\/advice\/"},{"label":"Cross-Promotion: How Your Membership Site Can Benefit","link":"https:\/\/memberpress.com\/de\/blog\/cross-promotion-how-your-membership-site-can-benefit\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>In business, marketing and promotion is always an important part of running your business. All kinds of businesses, including membership sites, take advantage of cross-promotion to market more efficiently.<\/p>","content":[{"type":"text","data":"In business, marketing and promotion is always an important part of running your business. All kinds of businesses, including membership sites, take advantage of cross-promotion to market more efficiently."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But is it really good for your business? How do you go about starting a cross-promotional partnership? How do you know if your cross-promotional partnership will be beneficial for your business? Luckily we have all the answers you need to make the best of cross-promotion for your membership business!<\/p>","content":[{"type":"text","data":"But is it really good for your business? How do you go about starting a cross-promotional partnership? How do you know if your cross-promotional partnership will be beneficial for your business? Luckily we have all the answers you need to make the best of cross-promotion for your membership business!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-medium-font-size\"><strong>What is Cross-Promotion?<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"has-medium-font-size\"><strong>What is Cross-Promotion?<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"fontSize":"20px"}},{"type":"core\/paragraph","render":"<p>Simply put, cross-promotion is a marketing tactic where businesses partner with another related business to target customers.<\/p>","content":[{"type":"text","data":"Simply put, cross-promotion is a marketing tactic where businesses partner with another related business to target customers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, your membership business could partner with a web host, web design business, or WordPress plugin developer to promote their business to your customers on your website, and vice-versa. So, by promoting their businesses on your website, you have now exposed your audience to a new product, and their audience will be exposed to your business. It's a win-win situation!<\/p>","content":[{"type":"text","data":"For example, your membership business could partner with a web host, web design business, or WordPress plugin developer to promote their business to your customers on your website, and vice-versa. So, by promoting their businesses on your website, you have now exposed your audience to a new product, and their audience will be exposed to your business. It's a win-win situation!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-medium-font-size\"><strong>Advantages of Cross Promotion<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"has-medium-font-size\"><strong>Advantages of Cross Promotion<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"fontSize":"20px"}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>It Works<\/strong> - If done correctly and with the right partner, this tactic can give you great results and sometimes rather quickly.<\/li><li><strong>It's Affordable<\/strong> - If you have a limited marketing budget, cross-promotion can save your membership business money, because some types of cross-promotion don't cost you anything but your time.<\/li><li><strong>Less Commitment<\/strong> - Your membership site can test the waters and decide whether or not you'd like to actively implement this into your marketing strategy. If you try and don't like it, you are free to move forward as you please.<\/li><li><strong>Expanded Customer Base<\/strong> - Because cross-promotion exposes your membership website to your partner's fanbase, you have a much larger base of potential customers to target. And the larger the number of people you can reach, the more opportunities for conversions you have!<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Es funktioniert<\/strong> - Wenn diese Taktik richtig und mit dem richtigen Partner angewendet wird, kann sie zu gro\u00dfartigen Ergebnissen f\u00fchren, manchmal sogar recht schnell.<\/li><li><strong>Es ist erschwinglich<\/strong> - Wenn Sie nur \u00fcber ein begrenztes Marketingbudget verf\u00fcgen, k\u00f6nnen Sie mit Cross-Promotion Geld f\u00fcr Ihr Mitgliedschaftsgesch\u00e4ft sparen, da einige Arten der Cross-Promotion Sie nichts au\u00dfer Ihrer Zeit kosten.<\/li><li><strong>Weniger Verbindlichkeit<\/strong> - Ihre Mitgliederseite kann die Lage sondieren und entscheiden, ob Sie dies aktiv in Ihre Marketingstrategie integrieren m\u00f6chten oder nicht. Wenn Sie es ausprobieren und es Ihnen nicht gef\u00e4llt, k\u00f6nnen Sie nach Belieben weitermachen.<\/li><li><strong>Erweiterter Kundenstamm<\/strong> - Da Cross-Promotion Ihre Mitglieder-Website der Fangemeinde Ihres Partners zug\u00e4nglich macht, haben Sie einen viel gr\u00f6\u00dferen Stamm potenzieller Kunden, den Sie ansprechen k\u00f6nnen. Und je mehr Menschen Sie erreichen k\u00f6nnen, desto mehr M\u00f6glichkeiten f\u00fcr Conversions haben Sie!<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-medium-font-size\"><strong>Types Of Cross-Promotion<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"has-medium-font-size\"><strong>Types Of Cross-Promotion<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"fontSize":"20px"}},{"type":"core\/paragraph","render":"<p>Believe it or not, there are a number of different ways to cross-promote outside of just posting an ad on another business' website.<\/p>","content":[{"type":"text","data":"Believe it or not, there are a number of different ways to cross-promote outside of just posting an ad on another business' website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Put together a package bundle of each other's products and\/or services.<\/li><li>Plug your partner business' name or services when writing a blog post and giving a talk.<\/li><li>Write a <g class=\"gr_ gr_13 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar only-ins replaceWithoutSep\" id=\"13\" data-gr-id=\"13\">guest<\/g> post for your partner business' blog.<\/li><li>Partner with another business to host an event or purchase a vendor booth.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Stellen Sie ein Paket mit den Produkten und\/oder Dienstleistungen des jeweils anderen zusammen.<\/li><li>Werben Sie f\u00fcr den Namen oder die Dienstleistungen Ihres Partnerunternehmens, wenn Sie einen Blogbeitrag schreiben oder einen Vortrag halten.<\/li><li>Schreiben Sie eine <g class=\"gr_ gr_13 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar only-ins replaceWithoutSep\" id=\"13\" data-gr-id=\"13\">Gast<\/g> Beitrag f\u00fcr den Blog Ihres Partnerunternehmens.<\/li><li>Schlie\u00dfen Sie sich mit einem anderen Unternehmen zusammen, um eine Veranstaltung auszurichten oder einen Verkaufsstand zu erwerben.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As you can see there are no limits to cross-promotion, so get creative and work with your partner business to find cool ways to promote both of your businesses!<\/p>","content":[{"type":"text","data":"As you can see there are no limits to cross-promotion, so get creative and work with your partner business to find cool ways to promote both of your businesses!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-medium-font-size\"><strong>Cross-Promotion Tips<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"has-medium-font-size\"><strong>Cross-Promotion Tips<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"fontSize":"20px"}},{"type":"core\/paragraph","render":"<p>Now that you know a little bit about the world of cross-promotion, we're sure you're ready to dive in, right? Here are a few guidelines on how to make sure you get the most from your efforts!<\/p>","content":[{"type":"text","data":"Now that you know a little bit about the world of cross-promotion, we're sure you're ready to dive in, right? Here are a few guidelines on how to make sure you get the most from your efforts!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Make Sure You and Your Partner are on the Same Page<\/strong> - The most important part of cross-promotion is making sure that both you and your partner business are ready to actively promote each other's products\/services, that you both have the audience that each of you are trying to reach and that you both understand the goals and steps each of you need to make to get there.<\/li><li><strong>Don't Partner With A Competitor<\/strong> - It's never smart to try and cross-promote with a business that is offering the same product\/service as your membership site. This arrangement not only could be a waste, since both businesses would have a similar audience, but it could also come back to bite you because you could potentially lose customers in the process!<\/li><li><strong>Set Clear Goals<\/strong> -  As with any of your marketing efforts, be sure to set clear, actionable goals. This way you can track your progress and accurately determine whether or not cross-promotion is working for you.<\/li><li><strong>Use it as a Learning Experience<\/strong> - Always use any marketing strategy you pursue in your membership site as an opportunity to learn about your business and what works for you. Accepting feedback from your partner, trying things out with other potential partners, and paying attention to the goals you set can help you to better understand what your audience responds to and how to scale your membership business.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Stellen Sie sicher, dass Sie und Ihr Partner auf der gleichen Seite stehen<\/strong> - Der wichtigste Aspekt der Cross-Promotion ist es, sicherzustellen, dass sowohl Sie als auch Ihr Partnerunternehmen bereit sind, die Produkte\/Dienstleistungen des jeweils anderen aktiv zu bewerben, dass Sie beide \u00fcber die Zielgruppe verf\u00fcgen, die Sie jeweils erreichen m\u00f6chten, und dass Sie beide die Ziele und Schritte verstehen, die jeder von Ihnen unternehmen muss, um diese zu erreichen.<\/li><li><strong>Gehen Sie keine Partnerschaft mit einem Konkurrenten ein<\/strong> - Es ist niemals klug, Cross-Promotion mit einem Unternehmen zu betreiben, das dasselbe Produkt\/dieselbe Dienstleistung wie Ihre Mitgliederseite anbietet. Diese Vereinbarung k\u00f6nnte nicht nur eine Verschwendung sein, da beide Unternehmen eine \u00e4hnliche Zielgruppe haben, sondern sich auch nachteilig f\u00fcr Sie auswirken, da Sie dabei m\u00f6glicherweise Kunden verlieren k\u00f6nnten!<\/li><li><strong>Klare Ziele setzen<\/strong> - Wie bei allen Ihren Marketingma\u00dfnahmen sollten Sie auch hier klare, umsetzbare Ziele festlegen. Auf diese Weise k\u00f6nnen Sie Ihre Fortschritte verfolgen und genau feststellen, ob Cross-Promotion f\u00fcr Sie funktioniert oder nicht.<\/li><li><strong>Nutzen Sie es als Lernerfahrung<\/strong> - Nutzen Sie jede Marketingstrategie, die Sie auf Ihrer Mitgliederseite verfolgen, als Gelegenheit, mehr \u00fcber Ihr Unternehmen und dar\u00fcber zu erfahren, was f\u00fcr Sie funktioniert. Wenn Sie Feedback von Ihrem Partner annehmen, Dinge mit anderen potenziellen Partnern ausprobieren und auf die von Ihnen gesetzten Ziele achten, k\u00f6nnen Sie besser verstehen, worauf Ihre Zielgruppe reagiert und wie Sie Ihr Mitgliedschaftsgesch\u00e4ft skalieren k\u00f6nnen.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are a number of great opportunities for growth when you use cross-promotion in your membership site's marketing strategy. Keep our tips in mind and you will be off to a great start!<\/p>","content":[{"type":"text","data":"There are a number of great opportunities for growth when you use cross-promotion in your membership site's marketing strategy. Keep our tips in mind and you will be off to a great start!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Have you ever tried cross-promotion in your business? What was your experience like?<\/em><\/p>","content":[{"type":"text","data":"<em>Have you ever tried cross-promotion in your business? What was your experience like?<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p> If you liked this post, then please follow us on <a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a> for more great content. You can also find MemberPress on <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;and&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>. <\/p>","content":[{"type":"text","data":" If you liked this post, then please follow us on <a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a> for more great content. 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