{"id":17814,"date":"2019-05-01T06:00:18","date_gmt":"2019-05-01T12:00:18","guid":{"rendered":"https:\/\/memberpress.com\/?p=17814"},"modified":"2019-04-29T17:26:05","modified_gmt":"2019-04-29T23:26:05","slug":"should-your-membership-site-have-yearly-or-monthly-fees","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/","title":{"rendered":"Sollte Ihre Mitgliedschaftsseite j\u00e4hrliche oder monatliche Geb\u00fchren haben?"},"content":{"rendered":"<p>Die Ausarbeitung der Preise und Zahlungsoptionen f\u00fcr eine Mitgliedschaftsseite kann sehr schwierig sein.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69f418f534f9d\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f418f534f9d\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/#Is_Your_Marketing_Good_Enough\" >Ist Ihr Marketing gut genug?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/#Are_You_Prepared_to_Offer_a_Discount\" >Sind Sie bereit, einen Rabatt anzubieten?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/#Can_You_Keep_Providing_Value\" >K\u00f6nnen Sie weiterhin einen Mehrwert bieten?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/#Final_Thoughts\" >Abschlie\u00dfende \u00dcberlegungen<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Sie m\u00fcssen nicht nur den Wert Ihres Programms bestimmen und dabei ber\u00fccksichtigen, wie viel Verg\u00fctung Sie f\u00fcr die Erstellung und Verwaltung Ihrer Website verdienen, sondern auch, wie viel Ihr Publikum bereit ist, f\u00fcr den Zugang zu zahlen. <\/p>\n\n\n\n<p>Dar\u00fcber hinaus m\u00fcssen Sie entscheiden, ob Ihre Website f\u00fcr Mitglieder j\u00e4hrliche oder monatliche Geb\u00fchren haben soll.<\/p>\n\n\n\n<p>Wir haben bereits eine Serie ver\u00f6ffentlicht \u00fcber <a href=\"https:\/\/memberpress.com\/de\/how-to-price-memberships-part-1-the-anchoring-effect\/\">wie man Mitgliedschaften bepreist<\/a>In diesem Artikel geht es darum, Ihnen bei der Entscheidung zu helfen, ob Ihre Mitgliedschaftsseite j\u00e4hrliche oder monatliche Geb\u00fchren haben sollte.<\/p>\n\n\n\n<p>Beide Optionen haben ihre Vor- und Nachteile, und wie dieser Artikel zeigen wird, gibt es viel zu bedenken, bevor Sie sich f\u00fcr ein Preismodell f\u00fcr Ihre Mitgliederseite entscheiden.<\/p>\n\n\n\n<p>Fangen wir also an...<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_Your_Marketing_Good_Enough\"><\/span>Ist Ihr Marketing gut genug?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Da die Jahresgeb\u00fchren h\u00f6her sind als die monatlichen Geb\u00fchren, kann es schwieriger sein, sie zu verkaufen. Eine Frage, die Sie sich also stellen m\u00fcssen, wenn Sie eine j\u00e4hrliche Zahlungsoption anbieten wollen, ist, ob Sie den Zugang f\u00fcr ein Jahr im Voraus verkaufen k\u00f6nnen.<\/p>\n\n\n\n<p>Wenn Ihre Mitgliederseite neu ist oder Sie noch keinen guten Ruf in Ihrem Bereich haben, k\u00f6nnte es schwierig sein, Ihre Besucher davon zu \u00fcberzeugen, den Gegenwert eines Jahres an monatlichen Geb\u00fchren im Voraus zu bezahlen.<\/p>\n\n\n\n<p>Zum Gl\u00fcck gibt es viele M\u00f6glichkeiten, wie Sie Ihre Website besser aussehen lassen k\u00f6nnen <a href=\"https:\/\/memberpress.com\/de\/make-your-membership-website-look-more-professional\/\">professionell und vertrauensw\u00fcrdig<\/a> um dieses Problem zu l\u00f6sen. Ein hochwertiges Design Ihrer Website, die Ver\u00f6ffentlichung von Erfahrungsberichten und das Erz\u00e4hlen Ihrer Geschichte k\u00f6nnen dazu beitragen, Ihre Besucher davon zu \u00fcberzeugen, dass Ihr Produkt eine Investition wert ist. Eine Geld-zur\u00fcck-Garantie kann ebenfalls hilfreich sein. <\/p>\n\n\n\n<p>Wenn Sie au\u00dferdem sicherstellen, dass Ihre Marketingmaterialien f\u00fcr Ihre Zielgruppe optimiert sind, k\u00f6nnen Sie das Gesch\u00e4ft besser abschlie\u00dfen. Stellen Sie sicher, dass Sie die Vorteile Ihres Mitgliedschaftsprogramms auf Ihrer Website wirklich verkaufen und nicht nur die Funktionen auflisten. Wenn Ihr Programm jedoch eine Vielzahl von Inhalten enth\u00e4lt, sowie <a href=\"https:\/\/memberpress.com\/de\/what-types-of-content-can-you-create-for-a-membership-site\/\">verschiedene Arten von Inhalten<\/a>wie z. B. Videos und Quiz, dann sollten Sie dies auf Ihrer Website erw\u00e4hnen. <a href=\"https:\/\/memberpress.com\/de\/how-to-create-a-landing-page-for-your-membership-site\/\">Landing Page f\u00fcr Mitglieder-Websites<\/a>.<\/p>\n\n\n\n<p>Das Hinzuf\u00fcgen eines frei zug\u00e4nglichen Blogs zu Ihrer Mitgliederseite kann sowohl f\u00fcr Ihr Marketing als auch f\u00fcr Ihre <a href=\"https:\/\/memberpress.com\/de\/why-your-membership-site-needs-a-blog\/\">Nutzen f\u00fcr Ihre Website auf andere Weise<\/a>. Wenn es darum geht, die Zahl der Anmeldungen zu erh\u00f6hen, kann ein Blog ein Ort sein, an dem Sie einige Ihrer besten Inhalte weitergeben und Ihnen die M\u00f6glichkeit geben, Ihr Fachwissen und Ihre Glaubw\u00fcrdigkeit zu demonstrieren, um zu zeigen, dass die Zahlung einer Jahresgeb\u00fchr im Voraus f\u00fcr den Zugang zu Ihren Premium-Inhalten eine gute Investition ist.<\/p>\n\n\n\n<p>Wenn Sie nach einer unvoreingenommenen Bewertung Ihrer Website und Ihres Mitgliedschaftsprogramms ehrlich sagen k\u00f6nnen, dass das Marketing und die Pr\u00e4sentation Ihrer Website auf der H\u00f6he der Zeit sind, dann k\u00f6nnte die Erhebung einer Jahresgeb\u00fchr eine praktikable Option f\u00fcr Ihr Projekt sein.<\/p>\n\n\n\n<p>Wie auch immer, es gibt noch mehr zu bedenken, wenn Sie entscheiden, ob Sie j\u00e4hrliche oder monatliche Geb\u00fchren f\u00fcr Ihre Mitgliedschaftsseite anbieten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Are_You_Prepared_to_Offer_a_Discount\"><\/span>Sind Sie bereit, einen Rabatt anzubieten?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wenn Ihre Website nicht vollst\u00e4ndig f\u00fcr eine m\u00f6glichst hohe Konversionsrate optimiert ist, bedeutet das nicht unbedingt, dass Sie keine Jahresmitgliedschaften verkaufen k\u00f6nnen.<\/p>\n\n\n\n<p>Eine M\u00f6glichkeit, das Marketingproblem zu l\u00f6sen, besteht darin, Preisnachl\u00e4sse oder Zugangs-Upgrades anzubieten, um Ihre Jahresgeb\u00fchren attraktiver zu machen. M\u00f6glicherweise erwarten Ihre Mitglieder ohnehin eine Art Belohnung f\u00fcr die j\u00e4hrliche Zahlung, vor allem, wenn sie Kunden von Unternehmen sind, die diese Art von Rabatten regelm\u00e4\u00dfig anbieten, wie z. B. Webhoster oder Cloud-Speicherdienste.<\/p>\n\n\n\n<p>Wenn Sie also davon ausgehen, dass Ihre monatliche Geb\u00fchr $20 betr\u00e4gt, k\u00f6nnten Sie den Jahrespreis auf $200 festsetzen. Dies entspricht einer Ersparnis von $40 oder dem \u00c4quivalent von zwei monatlichen Zahlungen gegen\u00fcber dem Preis eines Jahreszugangs bei monatlicher Zahlung.<\/p>\n\n\n\n<p>Alternativ k\u00f6nnten Sie zus\u00e4tzliche Inhalte oder andere Verg\u00fcnstigungen anbieten, z. B. pers\u00f6nliche E-Mail-Korrespondenz oder Zugang zu einem vorrangigen Support-Service, um den h\u00f6heren Wert einer Jahresgeb\u00fchr attraktiver zu machen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Can_You_Keep_Providing_Value\"><\/span>K\u00f6nnen Sie weiterhin einen Mehrwert bieten?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Der Hauptvorteil der Jahresgeb\u00fchren gegen\u00fcber den monatlichen Geb\u00fchren besteht darin, dass Sie den Betrag f\u00fcr ein Jahr auf einmal im Voraus bezahlen k\u00f6nnen.<\/p>\n\n\n\n<p>Wie wir bereits erw\u00e4hnt haben, kann es jedoch schwieriger sein, eine j\u00e4hrliche Mitgliedschaftsgeb\u00fchr im Vergleich zu monatlichen Geb\u00fchren zu verkaufen. Aber es kann auch schwierig sein, ein monatliches Abonnement aktiv zu halten, denn wenn Sie monatliche Geb\u00fchren erheben, k\u00f6nnen Ihre Mitglieder jederzeit w\u00e4hrend des Jahres k\u00fcndigen (je nach Ihren Allgemeinen Gesch\u00e4ftsbedingungen).<\/p>\n\n\n\n<p>Wenn Sie sich also f\u00fcr monatliche Geb\u00fchren entscheiden, sollten Sie bedenken, dass Sie wahrscheinlich eine gro\u00dfe Menge an Mitgliedschaftsinhalten oder die M\u00f6glichkeit ben\u00f6tigen, Ihren Mitgliedern regelm\u00e4\u00dfig neues Material zur Verf\u00fcgung zu stellen, um <a href=\"https:\/\/memberpress.com\/de\/reducing-your-membership-sites-churn\/\">eine niedrige Abwanderungsrate zu erreichen<\/a> auf Ihrer Website.<\/p>\n\n\n\n<p>Wenn sich zum Beispiel jemand anmeldet, die Geb\u00fchren f\u00fcr den ersten Monat bezahlt und dann alles, was Sie zu bieten haben, in diesem ersten Monat nutzt, wird es f\u00fcr ihn schwer sein, die Kosten f\u00fcr die Zahlung der wiederkehrenden Geb\u00fchren nach den ersten ein oder zwei Monaten zu rechtfertigen.<\/p>\n\n\n\n<p>Wenn Sie sich also dazu entschlie\u00dfen, ein monatliches Zahlungsabonnement anzubieten, sollten Sie sicherstellen, dass Ihr Mitgliedschaftsprogramm \u00fcber gen\u00fcgend Inhalte verf\u00fcgt, um Ihre Mitglieder mehrere Monate lang zufrieden zu stellen, oder Sie verpflichten sich, jeden Monat einen stetigen Strom neu ver\u00f6ffentlichter Inhalte zu liefern.<\/p>\n\n\n\n<p>Eine M\u00f6glichkeit, dies zu erreichen, ohne jeden Monat neue Inhalte zu erstellen, ist die gestaffelte Ver\u00f6ffentlichung von Inhalten f\u00fcr Ihre Mitglieder. Gute Mitgliedschafts-Plugins wie MemberPress machen es einfach, zu kontrollieren und zu automatisieren, welche Inhalte Ihre Mitglieder wann abrufen k\u00f6nnen.<\/p>\n\n\n\n<p>Durch die Verwendung des <a href=\"https:\/\/memberpress.com\/de\/docs\/dripping-and-expiring-content\/#sequence\">Reihenfolge Dripping<\/a> Funktion von MemberPress k\u00f6nnen Sie festlegen, wann ein Inhalt auf Ihrer Website verf\u00fcgbar wird, z. B. eine Woche oder zwei Monate, nachdem ein Benutzer Ihrem Programm beigetreten ist.<\/p>\n\n\n\n<p>Eine weitere M\u00f6glichkeit, wie Sie Ihren Mitgliedern die Erhebung einer monatlichen Geb\u00fchr schmackhaft machen k\u00f6nnen, ist <a href=\"https:\/\/memberpress.com\/de\/making-your-membership-site-more-interactive\/\">Interaktive Elemente in Ihre Mitgliederseite einbauen<\/a>. Einschlie\u00dflich Zugang zu einem <a href=\"https:\/\/memberpress.com\/de\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\">Diskussionsforum<\/a> oder eine private Facebook-Gruppe als Teil Ihrer Mitgliedschaftspl\u00e4ne k\u00f6nnten Ihre Nutzer eher bereit sein, weiterhin ihre monatlichen Geb\u00fchren zu zahlen, um Zugang zu diesen Gemeinschaften zu erhalten. Andere Optionen k\u00f6nnten w\u00f6chentliche oder monatliche Webinare, regelm\u00e4\u00dfige Gruppengespr\u00e4che oder andere Aktivit\u00e4ten sein, zu denen nur aktive Mitglieder Zugang haben.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Abschlie\u00dfende \u00dcberlegungen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dieser Artikel \u00fcber die Frage, ob Ihre Mitglieder-Website j\u00e4hrliche oder monatliche Geb\u00fchren haben sollte, hat Ihnen hoffentlich gen\u00fcgend Informationen gegeben, um eine Entscheidung zu diesem Thema zu treffen.<\/p>\n\n\n\n<p>Wie wir gerade gesehen haben, gibt es f\u00fcr beide Ans\u00e4tze Vor- und Nachteile. Das bedeutet leider, dass es keine richtige oder falsche Antwort auf die Frage gibt, ob Sie monatliche oder j\u00e4hrliche Geb\u00fchren erheben sollten. In vielen F\u00e4llen werden Sie sowohl monatliche als auch j\u00e4hrliche Abonnementoptionen anbieten wollen, um ein m\u00f6glichst breites Publikum anzusprechen.<\/p>\n\n\n\n<p>Aber auch wenn Sie beide Optionen anbieten, sollten Ihnen die Informationen in diesem Leitfaden bei der Entscheidung helfen, ob Sie das Jahres- oder das Monatstarifmodell als bevorzugte Option auf Ihrer Website bewerben sollten.<\/p>\n\n\n\n<p>Vergessen Sie aber nicht, dass Jahres- und Monatsbeitr\u00e4ge nicht die einzigen Optionen sind. Sie k\u00f6nnen auch befristete Mitgliedschaften, Ratenzahlungspl\u00e4ne, bei denen die Geb\u00fchr nach einer bestimmten Anzahl von Zahlungen abbezahlt wird, oder sogar lebenslange Mitgliedschaften mit einer einmaligen Geb\u00fchr in Betracht ziehen. Dann gibt es noch <a href=\"https:\/\/memberpress.com\/de\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\">mehrere Preisstufen f\u00fcr die Mitgliedschaft<\/a> auch zu ber\u00fccksichtigen.<\/p>\n\n\n\n<p>Es h\u00e4ngt wirklich von der Art der Mitgliederseite ab, die Sie betreiben, wie viel und welche Art von Inhalten Ihre Mitglieder zur Verf\u00fcgung gestellt bekommen und welche Erwartungen in Ihrer Branche bestehen, was f\u00fcr Ihr Projekt am besten geeignet ist.<\/p>\n\n\n\n<p>Zum Gl\u00fcck geben Ihnen Mitgliedschafts-Plugins wie MemberPress die Flexibilit\u00e4t, die Sie brauchen, um verschiedene Ans\u00e4tze auszuprobieren und die beste Zahlungsoption f\u00fcr Ihre Website zu finden.<\/p>\n\n\n\n<p><em>Werden Sie sich f\u00fcr monatliche oder j\u00e4hrliche Mitgliedsbeitr\u00e4ge entscheiden? Lassen Sie es uns in den Kommentaren unten wissen. <\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Working out the pricing and payment options for a membership site can be very difficult. Not only do you have to determine the value of your program while also taking into consideration how much compensation you deserve for creating and managing your site, but you also have to consider how much your audience will be [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":17815,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[467,468],"class_list":{"0":"post-17814","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-fees","9":"tag-payments","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Get some membership site pricing advice in our article on whether your membership site should have yearly or monthly fees.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Joe Fylan\"\/>\n\t<meta name=\"keywords\" content=\"should your membership site have yearly or monthly fees,fees,payments\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/de\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"de_DE\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Should Your Membership Site Have Yearly or Monthly Fees\" \/>\n\t\t<meta property=\"og:description\" content=\"Get some membership site pricing advice in our article on whether your membership site should have yearly or monthly fees.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/de\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Monthly-vs-Yearly-Fees-FT.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Monthly-vs-Yearly-Fees-FT.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t\t<meta property=\"og:image:height\" content=\"733\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2019-05-01T12:00:18+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2019-04-29T23:26:05+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Should Your Membership Site Have Yearly or Monthly Fees\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Get some membership site pricing advice in our article on whether your membership site should have yearly or monthly fees.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Monthly-vs-Yearly-Fees-FT.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/should-your-membership-site-have-yearly-or-monthly-fees\\\/#blogposting\",\"name\":\"Should Your Membership Site Have Yearly or Monthly Fees\",\"headline\":\"Should Your Membership Site Have Yearly or Monthly Fees\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/jfylan\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Monthly-vs-Yearly-Fees-FT.jpg\",\"width\":1100,\"height\":733,\"caption\":\"Monthly vs Yearly Membership Fees FT\"},\"datePublished\":\"2019-05-01T06:00:18-04:00\",\"dateModified\":\"2019-04-29T17:26:05-04:00\",\"inLanguage\":\"de-DE\",\"commentCount\":4,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/should-your-membership-site-have-yearly-or-monthly-fees\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/should-your-membership-site-have-yearly-or-monthly-fees\\\/#webpage\"},\"articleSection\":\"Advice, fees, payments\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/should-your-membership-site-have-yearly-or-monthly-fees\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/de\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/advice\\\/#listItem\",\"position\":2,\"name\":\"Advice\",\"item\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/advice\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/should-your-membership-site-have-yearly-or-monthly-fees\\\/#listItem\",\"name\":\"Should Your Membership Site Have Yearly or Monthly Fees\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/should-your-membership-site-have-yearly-or-monthly-fees\\\/#listItem\",\"position\":3,\"name\":\"Should Your Membership Site Have Yearly or Monthly Fees\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/should-your-membership-site-have-yearly-or-monthly-fees\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/should-your-membership-site-have-yearly-or-monthly-fees\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/jfylan\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/jfylan\\\/\",\"name\":\"Joe Fylan\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/8efbb5b67aecb906b5f72f49bd070141.jpg?ver=1777563110\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/should-your-membership-site-have-yearly-or-monthly-fees\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/should-your-membership-site-have-yearly-or-monthly-fees\\\/\",\"name\":\"Should Your Membership Site Have Yearly or Monthly Fees\",\"description\":\"Get some membership site pricing advice in our article on whether your membership site should have yearly or monthly fees.\",\"inLanguage\":\"de-DE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/should-your-membership-site-have-yearly-or-monthly-fees\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/jfylan\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/jfylan\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Monthly-vs-Yearly-Fees-FT.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/should-your-membership-site-have-yearly-or-monthly-fees\\\/#mainImage\",\"width\":1100,\"height\":733,\"caption\":\"Monthly vs Yearly Membership Fees FT\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/should-your-membership-site-have-yearly-or-monthly-fees\\\/#mainImage\"},\"datePublished\":\"2019-05-01T06:00:18-04:00\",\"dateModified\":\"2019-04-29T17:26:05-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"de-DE\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Should Your Membership Site Have Yearly or Monthly Fees<\/title>\n\n","aioseo_head_json":{"title":"Sollte Ihre Mitgliedschaftsseite j\u00e4hrliche oder monatliche Geb\u00fchren haben?","description":"Holen Sie sich einige Mitgliedschaft Website Preisgestaltung Beratung in unserem Artikel auf, ob Ihre Mitgliedschaft Website sollte j\u00e4hrlich oder monatlich Geb\u00fchren haben.","canonical_url":"https:\/\/memberpress.com\/de\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/","robots":"max-image-preview:large","keywords":"should your membership site have yearly or monthly fees,fees,payments","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/de\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/#blogposting","name":"Should Your Membership Site Have Yearly or Monthly Fees","headline":"Should Your Membership Site Have Yearly or Monthly Fees","author":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/jfylan\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/de\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Monthly-vs-Yearly-Fees-FT.jpg","width":1100,"height":733,"caption":"Monthly vs Yearly Membership Fees FT"},"datePublished":"2019-05-01T06:00:18-04:00","dateModified":"2019-04-29T17:26:05-04:00","inLanguage":"de-DE","commentCount":4,"mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/de\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/de\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/#webpage"},"articleSection":"Advice, fees, payments"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/de\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/de","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/advice\/#listItem","name":"Advice"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/advice\/#listItem","position":2,"name":"Advice","item":"https:\/\/memberpress.com\/de\/blog\/category\/advice\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/#listItem","name":"Should Your Membership Site Have Yearly or Monthly Fees"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/#listItem","position":3,"name":"Should Your Membership Site Have Yearly or Monthly Fees","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/advice\/#listItem","name":"Advice"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/de\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/de\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/de\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/de\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/de\/blog\/author\/jfylan\/#author","url":"https:\/\/memberpress.com\/de\/blog\/author\/jfylan\/","name":"Joe Fylan","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/8efbb5b67aecb906b5f72f49bd070141.jpg?ver=1777563110"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/de\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/#webpage","url":"https:\/\/memberpress.com\/de\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/","name":"Should Your Membership Site Have Yearly or Monthly Fees","description":"Get some membership site pricing advice in our article on whether your membership site should have yearly or monthly fees.","inLanguage":"de-DE","isPartOf":{"@id":"https:\/\/memberpress.com\/de\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/de\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/jfylan\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/jfylan\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Monthly-vs-Yearly-Fees-FT.jpg","@id":"https:\/\/memberpress.com\/de\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/#mainImage","width":1100,"height":733,"caption":"Monthly vs Yearly Membership Fees FT"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/de\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/#mainImage"},"datePublished":"2019-05-01T06:00:18-04:00","dateModified":"2019-04-29T17:26:05-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/de\/#website","url":"https:\/\/memberpress.com\/de\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"de-DE","publisher":{"@id":"https:\/\/memberpress.com\/de\/#organization"}}]},"og:locale":"de_DE","og:site_name":"MemberPress","og:type":"article","og:title":"Should Your Membership Site Have Yearly or Monthly Fees","og:description":"Get some membership site pricing advice in our article on whether your membership site should have yearly or monthly fees.","og:url":"https:\/\/memberpress.com\/de\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Monthly-vs-Yearly-Fees-FT.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Monthly-vs-Yearly-Fees-FT.jpg","og:image:width":1100,"og:image:height":733,"article:published_time":"2019-05-01T12:00:18+00:00","article:modified_time":"2019-04-29T23:26:05+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"Should Your Membership Site Have Yearly or Monthly Fees","twitter:description":"Get some membership site pricing advice in our article on whether your membership site should have yearly or monthly fees.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Monthly-vs-Yearly-Fees-FT.jpg"},"aioseo_meta_data":{"post_id":"17814","title":"Sollte Ihre Mitgliedschaftsseite j\u00e4hrliche oder monatliche Geb\u00fchren haben?","description":"Holen Sie sich einige Mitgliedschaft Website Preisgestaltung Beratung in unserem Artikel auf, ob Ihre Mitgliedschaft Website sollte j\u00e4hrlich oder monatlich Geb\u00fchren haben.","keywords":[{"label":"Should Your Membership Site Have Yearly or Monthly Fees","value":"Should Your Membership Site Have Yearly or Monthly Fees"}],"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 17:46:17","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:06","updated":"2026-03-03 15:06:51"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tShould Your Membership Site Have Yearly or Monthly Fees\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"Advice","link":"https:\/\/memberpress.com\/de\/blog\/category\/advice\/"},{"label":"Should Your Membership Site Have Yearly or Monthly Fees","link":"https:\/\/memberpress.com\/de\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"4","content_native":[{"type":"core\/paragraph","render":"<p>Working out the pricing and payment options for a membership site can be very difficult.<\/p>","content":[{"type":"text","data":"Working out the pricing and payment options for a membership site can be very difficult."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Not only do you have to determine the value of your program while also taking into consideration how much compensation you deserve for creating and managing your site, but you also have to consider how much your audience will be willing to pay for access. <\/p>","content":[{"type":"text","data":"Not only do you have to determine the value of your program while also taking into consideration how much compensation you deserve for creating and managing your site, but you also have to consider how much your audience will be willing to pay for access. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Not only that, but you need to decide on things like whether your membership site should have yearly or monthly fees.<\/p>","content":[{"type":"text","data":"Not only that, but you need to decide on things like whether your membership site should have yearly or monthly fees."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As we\u2019ve already published a series on <a href=\"https:\/\/memberpress.com\/how-to-price-memberships-part-1-the-anchoring-effect\/\">how to price memberships<\/a>, this article will focus on helping you decide whether your membership site should have yearly or monthly fees.<\/p>","content":[{"type":"text","data":"As we\u2019ve already published a series on <a href=\"https:\/\/memberpress.com\/how-to-price-memberships-part-1-the-anchoring-effect\/\">how to price memberships<\/a>, this article will focus on helping you decide whether your membership site should have yearly or monthly fees."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Both options have their pros and cons, and, as this article will cover, there\u2019s lots to consider before deciding on a pricing model for your membership site.<\/p>","content":[{"type":"text","data":"Both options have their pros and cons, and, as this article will cover, there\u2019s lots to consider before deciding on a pricing model for your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So let\u2019s get started\u2026<\/p>","content":[{"type":"text","data":"So let\u2019s get started\u2026"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Is Your Marketing Good Enough?<\/h3>","content":"Ist Ihr Marketing gut genug?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>As yearly fees will be higher than monthly fees, they can be a tougher sell. So one question you need to ask yourself if you\u2019re considering offering a yearly payment option is whether you can sell a year\u2019s worth of access up front.<\/p>","content":[{"type":"text","data":"As yearly fees will be higher than monthly fees, they can be a tougher sell. So one question you need to ask yourself if you\u2019re considering offering a yearly payment option is whether you can sell a year\u2019s worth of access up front."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If your membership site is new, or you don\u2019t have an existing following or reputation in your space, then it might be difficult to convince your visitors to pay the equivalent of a year\u2019s worth of monthly fees upfront.<\/p>","content":[{"type":"text","data":"If your membership site is new, or you don\u2019t have an existing following or reputation in your space, then it might be difficult to convince your visitors to pay the equivalent of a year\u2019s worth of monthly fees upfront."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Thankfully, there\u2019s lots you can do to make your website look more <a href=\"https:\/\/memberpress.com\/make-your-membership-website-look-more-professional\/\">professional and trustworthy<\/a> to help overcome this. Ensuring your site has a high-quality design, publishing testimonials, and sharing your backstory can all help persuade your visitors that your product is worth investing in. Having a money-back guarantee in place can help too. <\/p>","content":[{"type":"text","data":"Thankfully, there\u2019s lots you can do to make your website look more <a href=\"https:\/\/memberpress.com\/make-your-membership-website-look-more-professional\/\">professional and trustworthy<\/a> to help overcome this. Ensuring your site has a high-quality design, publishing testimonials, and sharing your backstory can all help persuade your visitors that your product is worth investing in. Having a money-back guarantee in place can help too. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Also, by making sure your marketing materials are well optimized for your target audience can help you close the deal. Be sure to really sell the benefits of your membership program on your website, rather than just listing the features. However, if your program does include lots of content as well as <a href=\"https:\/\/memberpress.com\/what-types-of-content-can-you-create-for-a-membership-site\/\">different types of content<\/a>, such as videos and quizzes, then be sure to mention this on your <a href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\">membership site landing page<\/a>.<\/p>","content":[{"type":"text","data":"Also, by making sure your marketing materials are well optimized for your target audience can help you close the deal. Be sure to really sell the benefits of your membership program on your website, rather than just listing the features. However, if your program does include lots of content as well as <a href=\"https:\/\/memberpress.com\/what-types-of-content-can-you-create-for-a-membership-site\/\">different types of content<\/a>, such as videos and quizzes, then be sure to mention this on your <a href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\">membership site landing page<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Adding a free-to-access blog to your membership site can help with your marketing as well as <a href=\"https:\/\/memberpress.com\/why-your-membership-site-needs-a-blog\/\">benefiting your website in other ways<\/a>. When it comes to increasing sign-ups, a blog can be a place where you share some of your best content, giving you an opportunity to demonstrate your expertise and credibility to show that paying a yearly fee upfront for access to your premium content is a good investment.<\/p>","content":[{"type":"text","data":"Adding a free-to-access blog to your membership site can help with your marketing as well as <a href=\"https:\/\/memberpress.com\/why-your-membership-site-needs-a-blog\/\">benefiting your website in other ways<\/a>. When it comes to increasing sign-ups, a blog can be a place where you share some of your best content, giving you an opportunity to demonstrate your expertise and credibility to show that paying a yearly fee upfront for access to your premium content is a good investment."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If after giving your website and membership program an unbiased evaluation you can honestly state that your site\u2019s marketing and presentation is up to scratch, then charging a yearly fee could be a viable option for your project.<\/p>","content":[{"type":"text","data":"If after giving your website and membership program an unbiased evaluation you can honestly state that your site\u2019s marketing and presentation is up to scratch, then charging a yearly fee could be a viable option for your project."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, either way, there\u2019s still more to consider when deciding whether to offer yearly or monthly fees for your membership site.<\/p>","content":[{"type":"text","data":"However, either way, there\u2019s still more to consider when deciding whether to offer yearly or monthly fees for your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Are You Prepared to Offer a Discount?<\/h3>","content":"Sind Sie bereit, einen Rabatt anzubieten?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>If your site isn\u2019t fully optimized for the highest conversions possible, it doesn\u2019t necessarily mean you won\u2019t be able to sell yearly memberships fees.<\/p>","content":[{"type":"text","data":"If your site isn\u2019t fully optimized for the highest conversions possible, it doesn\u2019t necessarily mean you won\u2019t be able to sell yearly memberships fees."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One way to overcome the marketing issue is to offer price discounts or access upgrades to make your yearly fees more appealing. In fact, your members may be expecting some kind of reward for paying yearly anyway, especially if they\u2019re customers of businesses that routinely offer this type of discount, such as web hosts or cloud storage services.<\/p>","content":[{"type":"text","data":"One way to overcome the marketing issue is to offer price discounts or access upgrades to make your yearly fees more appealing. In fact, your members may be expecting some kind of reward for paying yearly anyway, especially if they\u2019re customers of businesses that routinely offer this type of discount, such as web hosts or cloud storage services."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So, if you consider your equivalent monthly fee to be $20, you could set the yearly price at $200. This represents a saving of $40, or the equivalent of two monthly payments, over the price of one year\u2019s access when paid monthly.<\/p>","content":[{"type":"text","data":"So, if you consider your equivalent monthly fee to be $20, you could set the yearly price at $200. This represents a saving of $40, or the equivalent of two monthly payments, over the price of one year\u2019s access when paid monthly."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Alternatively, you could include extra content or other perks, like one-to-one email correspondence or access to a priority support service to make the higher ticket value of a yearly fee more attractive.<\/p>","content":[{"type":"text","data":"Alternatively, you could include extra content or other perks, like one-to-one email correspondence or access to a priority support service to make the higher ticket value of a yearly fee more attractive."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Can You Keep Providing Value?<\/h3>","content":"K\u00f6nnen Sie weiterhin einen Mehrwert bieten?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The main benefit of yearly fees versus monthly fees is that you get a year\u2019s worth of payment upfront, in one go.<\/p>","content":[{"type":"text","data":"The main benefit of yearly fees versus monthly fees is that you get a year\u2019s worth of payment upfront, in one go."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, as we\u2019ve covered, it can be harder to sell a yearly membership site fee compared to monthly fees. But keeping a monthly subscription active can be difficult too, as when charging monthly fees, your members can cancel at any time during the year (depending on your terms and conditions).<\/p>","content":[{"type":"text","data":"However, as we\u2019ve covered, it can be harder to sell a yearly membership site fee compared to monthly fees. But keeping a monthly subscription active can be difficult too, as when charging monthly fees, your members can cancel at any time during the year (depending on your terms and conditions)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So if you\u2019re leaning towards monthly fees, one important point to consider is that you\u2019re likely to need a large amount of membership content or the ability to provide your members with access to new material on a regular basis in order to <a href=\"https:\/\/memberpress.com\/reducing-your-membership-sites-churn\/\">achieve a low churn rate<\/a> on your site.<\/p>","content":[{"type":"text","data":"So if you\u2019re leaning towards monthly fees, one important point to consider is that you\u2019re likely to need a large amount of membership content or the ability to provide your members with access to new material on a regular basis in order to <a href=\"https:\/\/memberpress.com\/reducing-your-membership-sites-churn\/\">achieve a low churn rate<\/a> on your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if someone can sign up, pay the first month\u2019s fees, then access and consume everything you have to offer in that first month, it will be hard for them to justify the expense of paying the recurring fees after the first month or two.<\/p>","content":[{"type":"text","data":"For example, if someone can sign up, pay the first month\u2019s fees, then access and consume everything you have to offer in that first month, it will be hard for them to justify the expense of paying the recurring fees after the first month or two."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So if you do decide to offer a monthly payment subscription plan, you should ensure that your membership program has enough content to keep your members satisfied for multiple months or you commit to delivering a steady stream of newly released content each month.<\/p>","content":[{"type":"text","data":"So if you do decide to offer a monthly payment subscription plan, you should ensure that your membership program has enough content to keep your members satisfied for multiple months or you commit to delivering a steady stream of newly released content each month."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One way you can achieve this without actually creating new content each and every month is to stagger or drip the release of content to your members. Good membership plugins like MemberPress make it easy to control and automate what content your members can access when.<\/p>","content":[{"type":"text","data":"One way you can achieve this without actually creating new content each and every month is to stagger or drip the release of content to your members. Good membership plugins like MemberPress make it easy to control and automate what content your members can access when."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>By using the <a href=\"https:\/\/memberpress.com\/docs\/dripping-and-expiring-content\/#sequence\">sequence dripping<\/a> feature of MemberPress, you can define when a piece of content on your site becomes available, such as one week or two months for example, after a user joined your program.<\/p>","content":[{"type":"text","data":"By using the <a href=\"https:\/\/memberpress.com\/docs\/dripping-and-expiring-content\/#sequence\">sequence dripping<\/a> feature of MemberPress, you can define when a piece of content on your site becomes available, such as one week or two months for example, after a user joined your program."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Another way you can make charging a monthly fee more palatable to your members is to <a href=\"https:\/\/memberpress.com\/making-your-membership-site-more-interactive\/\">add interactive elements to your membership site<\/a>. Including access to a <a href=\"https:\/\/memberpress.com\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\">discussion forum<\/a> or a private Facebook group as part of your membership plans might make your users more willing to continue paying their monthly fees in order to maintain access to these communities. Other options could include weekly or monthly webinars, regular group calls, or other activities that only active members can access.<\/p>","content":[{"type":"text","data":"Another way you can make charging a monthly fee more palatable to your members is to <a href=\"https:\/\/memberpress.com\/making-your-membership-site-more-interactive\/\">add interactive elements to your membership site<\/a>. Including access to a <a href=\"https:\/\/memberpress.com\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\">discussion forum<\/a> or a private Facebook group as part of your membership plans might make your users more willing to continue paying their monthly fees in order to maintain access to these communities. Other options could include weekly or monthly webinars, regular group calls, or other activities that only active members can access."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>","content":"Abschlie\u00dfende \u00dcberlegungen","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>This article on whether your membership site should have yearly or monthly fees has hopefully given you enough information to make a decision on this topic.<\/p>","content":[{"type":"text","data":"This article on whether your membership site should have yearly or monthly fees has hopefully given you enough information to make a decision on this topic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As we\u2019ve just seen, there are pros and cons to both approaches. This means, unfortunately, there\u2019s no right or wrong answer as to whether you should charge monthly or yearly fees. In many cases, you\u2019ll want to offer both monthly and yearly subscription options to appeal to the widest audience.<\/p>","content":[{"type":"text","data":"As we\u2019ve just seen, there are pros and cons to both approaches. This means, unfortunately, there\u2019s no right or wrong answer as to whether you should charge monthly or yearly fees. In many cases, you\u2019ll want to offer both monthly and yearly subscription options to appeal to the widest audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, even if you do offer both options, the information in this guide should help you decide whether you should promote the yearly or monthly plan as the preferred option on your site.<\/p>","content":[{"type":"text","data":"However, even if you do offer both options, the information in this guide should help you decide whether you should promote the yearly or monthly plan as the preferred option on your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Don\u2019t forget though, yearly and monthly fees aren\u2019t the only options. You could also consider fixed term memberships, installment plans where the fee is paid off after a set number of payments, or even lifetime memberships with a one-time fee. Then there\u2019s <a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\">multiple membership pricing tiers<\/a> to consider too.<\/p>","content":[{"type":"text","data":"Don\u2019t forget though, yearly and monthly fees aren\u2019t the only options. You could also consider fixed term memberships, installment plans where the fee is paid off after a set number of payments, or even lifetime memberships with a one-time fee. Then there\u2019s <a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\">multiple membership pricing tiers<\/a> to consider too."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It really depends on the type of membership site you\u2019re running, how much and what type of content your members get access to, and what the expectations are in your industry as to what will work best with your project.<\/p>","content":[{"type":"text","data":"It really depends on the type of membership site you\u2019re running, how much and what type of content your members get access to, and what the expectations are in your industry as to what will work best with your project."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Thankfully, membership plugins like MemberPress give you the flexibility you need to try different approaches to find the best payment option for your site.<\/p>","content":[{"type":"text","data":"Thankfully, membership plugins like MemberPress give you the flexibility you need to try different approaches to find the best payment option for your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Will you choose monthly or yearly membership site fees? Let us know in the comments below. <\/em><\/p>","content":[{"type":"text","data":"<em>Will you choose monthly or yearly membership site fees? Let us know in the comments below. <\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/17814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/2122"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=17814"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/17814\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/17815"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=17814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=17814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=17814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}