{"id":17823,"date":"2019-05-09T09:02:01","date_gmt":"2019-05-09T15:02:01","guid":{"rendered":"https:\/\/memberpress.com\/?p=17823"},"modified":"2022-05-12T13:57:29","modified_gmt":"2022-05-12T19:57:29","slug":"could-your-membership-sites-design-be-turning-potential-members-off","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/could-your-membership-sites-design-be-turning-potential-members-off\/","title":{"rendered":"K\u00f6nnte das Design Ihrer Mitgliederseite potenzielle Mitglieder abschrecken?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Wenn Sie Inhaber einer Mitgliederseite sind, haben Sie wahrscheinlich bereits eine funktionierende Mitgliederseite. Sie haben den gesamten Inhalt, einen Platz f\u00fcr die Preisgestaltung, eine Kontaktseite und vielleicht sogar einen hervorragenden Support. Sie haben alle Voraussetzungen f\u00fcr eine hervorragende Mitgliederseite, richtig?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vielleicht nicht....<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es ist toll, dass du alle Grundlagen beherrschst, aber wie sieht es mit dem Design deiner Mitglieder-Website aus?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das Design Ihrer Website ist einer der wichtigsten Aspekte Ihres Unternehmens. Ein gutes <a href=\"https:\/\/www.templatemonster.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website-Design<\/a> kann genau das sein, was Ihre Mitglieder-Website von der Konkurrenz abhebt! Wenn das Design Ihrer Website jedoch nicht besonders gut ist, werden Sie Kunden schnell abschrecken und den Anschluss verlieren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sind Sie sich nicht sicher, ob das Design Ihrer Mitglieder-Website den Anforderungen entspricht? Falls nicht, wie l\u00e4sst sich das beheben? Zum Gl\u00fcck hat MemberPress alle Antworten parat!<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Warum ist das Design Ihrer Mitglieder-Website so wichtig?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das Design Ihrer Mitglieder-Website ist wichtig, da es Ihr Aush\u00e4ngeschild im Internet ist und den ersten Eindruck pr\u00e4gt, den potenzielle Kunden von Ihrem Unternehmen gewinnen. Wenn Sie einen schlechten ersten Eindruck hinterlassen, haben Sie gerade einen Kunden verloren. Hinterlassen Sie einen guten ersten Eindruck, dann gewinnen Sie nicht nur einen Kunden, sondern erhalten h\u00f6chstwahrscheinlich auch Weiterempfehlungen f\u00fcr Ihre Website von diesem Kunden, was Ihnen langfristig noch mehr Umsatz beschert.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Bausteine einer attraktiven Website f\u00fcr Mitglieder<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Was genau sind die Qualit\u00e4ten einer attraktiven Website, die die Besucher Ihrer Mitgliederseite fesselt und zum Kauf anregt? Sehen Sie sich unsere Liste der grundlegenden Dinge an, die Ihre Website braucht, um f\u00fcr Ihre Kunden attraktiv zu sein.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Klares Branding<\/strong> \u2013 Wenn ein Kunde Ihre Mitglieder-Website besucht, kann er dann den Namen des Unternehmens klar erkennen? Wo befindet sich das Logo? Wie sieht es mit den Farben Ihrer Marke aus? Kunden sollten sich beim Besuch Ihrer Mitglieder-Website niemals Fragen zu den grundlegenden Aspekten Ihres Unternehmens stellen m\u00fcssen.<\/li><li><strong>Schnell<\/strong> - Niemand mag eine langsame Website. Wenn Ihre Mitgliedschaftsseite zu lange zum Laden braucht, werden Ihre Kunden Ihre Seite verlassen und zu einer anderen Mitgliedschaftsseite wechseln, ohne Fragen zu stellen.<\/li><li><strong>Einfache Navigation<\/strong> \u2013 Es gibt nichts Schlimmeres, als auf einer Website l\u00e4nger nach Informationen oder Inhalten suchen zu m\u00fcssen, als man eigentlich m\u00f6chte. Sind Ihre Dienstleistungen klar dargestellt? K\u00f6nnen Interessenten Sie problemlos kontaktieren? Wenn Sie daf\u00fcr sorgen, dass Ihre Website \u00fcbersichtlich, leicht zu navigieren und mit einem klaren Men\u00fc ausgestattet ist, sind Sie bestens ger\u00fcstet!<\/li><li><strong>Auff\u00e4llige Visuals<\/strong> \u2013 Es ist v\u00f6llig in Ordnung, wenn Ihre Website schlicht gestaltet ist, aber eine langweilige Website l\u00e4sst man schnell wieder hinter sich. Setzen Sie Videos, farbenfrohe Bilder, auff\u00e4llige Handlungsaufforderungen und vieles mehr ein, um Ihre Kunden anzusprechen und die Konversionsrate zu steigern.<\/li><li><strong>Solider Inhalt<\/strong> \u2013 Achten Sie darauf, dass die Texte auf Ihrer Mitglieder-Website keine Grammatik- oder Rechtschreibfehler enthalten und dass Ihre Inhalte nicht langweilig sind. Tr\u00e4gt Ihr Blog dazu bei, Ihr Publikum zu informieren und Ihre Glaubw\u00fcrdigkeit zu st\u00e4rken? Ein zus\u00e4tzlicher Pluspunkt ist es, wenn Ihre Inhalte Ihr Google-Ranking verbessern.<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Mein aktuelles Webdesign entspricht nicht meinen Anforderungen. Was soll ich tun?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie unsere Liste durchgehen und feststellen, dass Ihre Mitglieder-Website \u00fcberarbeitet werden muss, finden Sie hier ein paar Dinge, die Sie tun k\u00f6nnen, um Ihre Website zu verbessern:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Richten Sie Ihren Fokus neu aus<\/strong> - Manchmal kann es leicht passieren, dass man so sehr in sein Gesch\u00e4ft vertieft ist, dass man vergisst, f\u00fcr wen es gedacht ist, und das ist auch bei Ihrer Mitglieder-Website nicht anders! Denken Sie bei der Gestaltung Ihrer Website an Ihr ideales Mitglied. Wie alt sind sie? Was interessiert sie? Was zieht sie an? Wenn Sie sich vor Augen halten, f\u00fcr wen Sie Ihre Website erstellen, k\u00f6nnen Sie diese Zielgruppe mit Ihrer Website besser bedienen.<\/li><li><strong>\u00dcberpr\u00fcfen und Optimieren Ihrer Website<\/strong> - Ihre Website braucht ewig zum Laden? Ihr Blog ist nicht so gut wie erwartet? Die Seiten werden nicht so angezeigt, wie sie sollten? Nehmen Sie sich etwas Zeit, um Ihre Mitgliederseite gr\u00fcndlich zu durchforsten und zu dokumentieren, welche \u00c4nderungen vorgenommen werden m\u00fcssen. Dann suchen Sie sich ein gutes Plugin, um Ihre Mitgliederseite zu optimieren, bearbeiten Sie Ihre Blogbeitr\u00e4ge und arbeiten Sie an Ihren Seiten. <\/li><li><strong>Meinungen einholen<\/strong> - Manchmal kann es schwer sein, die eigenen Fehler zu erkennen. Rufen Sie daher vielleicht einen Freund oder eine Freundin eines Ihrer treuesten Kunden an und bitten Sie ihn oder sie um Feedback zu Ihrer Website. Ein frischer Blick, insbesondere wenn es sich um einen Ihrer Kunden handelt, hilft Ihnen, die Dinge in einem neuen Licht zu sehen und zu erkennen, was f\u00fcr Ihre Kunden funktioniert und wie Sie sich in anderen Bereichen verbessern k\u00f6nnen.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Die Erstellung einer Website f\u00fcr Ihr Mitgliedschaftsgesch\u00e4ft ist keine Kleinigkeit, aber wenn Sie unsere Tipps beachten, werden Sie mit Sicherheit eine erfolgreiche Mitgliedschaftsseite haben, die f\u00fcr Ihre Kunden attraktiv ist!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\n\nWir hoffen, dass Ihnen dieser Beitrag gefallen hat! Bitte folgen Sie MemberPress auf&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;f\u00fcr weitere gro\u00dfartige Inhalte. Sie k\u00f6nnen uns auch finden auf&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;und&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>.\n\n<\/p>","protected":false},"excerpt":{"rendered":"<p>If you are a membership site owner, chances are that you already have a working membership site. You have all of the content, a place for pricing, a contact page, and maybe even excellent support. You have all the makings of an excellent membership site, right? Maybe not&#8230;. It&#8217;s great that you have all the [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":17956,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,134],"tags":[462,70,445],"class_list":["post-17823","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-how-to-2","tag-membership-business","tag-membership-site","tag-web-design","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Your website&#039;s design is one of the most important aspects of your business. 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