{"id":17824,"date":"2019-04-17T10:41:23","date_gmt":"2019-04-17T16:41:23","guid":{"rendered":"https:\/\/memberpress.com\/?p=17824"},"modified":"2019-04-17T10:41:25","modified_gmt":"2019-04-17T16:41:25","slug":"5-google-analytics-metrics-you-need-to-track-on-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/","title":{"rendered":"5 Google Analytics Metriken, die Sie auf Ihrer Mitgliedschaftsseite verfolgen m\u00fcssen"},"content":{"rendered":"<p>Der Betrieb einer Mitgliederseite unterscheidet sich ein wenig von einer traditionellen Marketing-Website, auf der Sie physisches Inventar verkaufen. Das Erlernen der Unterschiede mag schwierig erscheinen, aber es lohnt sich, sie zu erforschen. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a404a45f3193\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a404a45f3193\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Installing_Google_Analytics_on_Your_Website\" >Installieren von Google Analytics auf Ihrer Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Page_Views_Sessions\" >Seitenaufrufe \/\/ Sitzungen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Bounce_Rate\" >Absprungrate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#New_Sessions_New_Users\" >Neue Sitzungen \/\/ Neue Benutzer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Sources_for_Incoming_Traffic\" >Quellen f\u00fcr eingehenden Verkehr<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Lead_Generation_Costs\" >Kosten der Lead-Generierung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Wenn Sie lernen, Ihre Website aus einem anderen Blickwinkel zu betrachten, haben Sie bessere Chancen, sich von Ihrer Konkurrenz abzuheben. <\/p>\n\n\n\n<p>Was sind also die Unterschiede?<\/p>\n\n\n\n<p>Der Schl\u00fcssel zur Entdeckung des Unterschieds liegt in einer Sache - Ihren Zahlen. <\/p>\n\n\n\n<p>Es gibt bestimmte Metriken, die Sie in Google Analytics verfolgen m\u00fcssen, um sicherzustellen, dass Sie auf dem richtigen Weg sind und eine Mitgliedschaftswebsite aufbauen, die sich von der Konkurrenz abhebt. <\/p>\n\n\n\n<p>Schauen wir uns einige der Kennzahlen an, die jeder <a href=\"https:\/\/memberpress.com\/de\/membership-site-reasons\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Website f\u00fcr Mitglieder<\/a> verfolgen sollte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Installing_Google_Analytics_on_Your_Website\"><\/span><br>Installieren von Google Analytics auf Ihrer Website <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bevor wir uns mit den Metriken besch\u00e4ftigen, die Sie kennen m\u00fcssen, zeigen wir Ihnen, wie Sie Google Analytics auf Ihrer WordPress-Website einrichten. <\/p>\n\n\n\n<p>Es gibt mehrere Plugins daf\u00fcr, aber unser Favorit ist <a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Monst<\/a><a href=\"https:\/\/www.monsterinsights.com\/\">erInsights<\/a>. Sie wird regelm\u00e4\u00dfig aktualisiert und gibt uns die Freiheit, unsere visuellen Pr\u00e4ferenzen bei der Analyse unserer Daten anzupassen. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"407\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1024x407.png\" alt=\"\" class=\"wp-image-17825\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1024x407.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-300x119.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-768x305.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1536x611.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-428x170.png 428w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-840x334.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1216x483.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-700x278.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-156x62.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1080x429.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Gehen Sie zum <a href=\"https:\/\/wordpress.org\/plugins\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">WordPress-Plugin-Seite<\/a>, suchen Sie nach <a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\/\" title=\"MonsterInsights Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">MonsterInsights<\/a> und es wird als erstes Ergebnis angezeigt. Klicken Sie auf <strong>Jetzt installieren<\/strong>. <br><\/p>\n\n\n\n<p>Sobald Sie das Plugin installiert haben, gehen Sie zu <strong>Installierte Plugins<\/strong> und suchen Sie nach MonsterInsights unter der Rubrik <strong>Inaktiv<\/strong> Tag. Klicken Sie auf . <strong>Aktivieren Sie<\/strong> um das Plugin zu aktivieren und Ihr WordPress-Dashboard wird neu geladen. <br><\/p>\n\n\n\n<p>Unten links auf dem Dashboard befindet sich nun eine Schaltfl\u00e4che mit der Aufschrift <strong>Einblicke.<\/strong> Klicken Sie darauf, um die Google Analytics-Daten Ihrer Website direkt in Ihrem Dashboard anzuzeigen, wie in der Abbildung unten.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"468\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1024x468.png\" alt=\"\" class=\"wp-image-17826\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1024x468.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-768x351.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1536x703.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-372x170.png 372w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-840x384.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1216x556.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-700x320.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-156x71.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1080x494.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Mit dieser Methode ist es einfacher denn je, auf Ihre Google Analytic-Daten zuzugreifen und alle hier erw\u00e4hnten Metriken zu verfolgen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Page_Views_Sessions\"><\/span>Seitenaufrufe \/\/ Sitzungen <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Eine der wichtigsten Kennzahlen ist die Anzahl der Seitenaufrufe pro Sitzung. <\/p>\n\n\n\n<p>Im Wesentlichen z\u00e4hlt Google Analytics einen Seitenaufruf als eine Aktion, die stattfindet, w\u00e4hrend sich eine Person auf Ihrer Website befindet. Eine Sitzung hingegen ist die Gesamtzeit, die der Nutzer mit Ihrer Website interagiert. <\/p>\n\n\n\n<p>Warum ist das wichtig? <\/p>\n\n\n\n<p>Einmalige Seitenaufrufe sind hervorragend. Aber Ihre Seitenaufrufe pro Sitzung helfen Ihnen wirklich, sich in die Gedanken Ihrer Nutzer hineinzuversetzen. Diese Kennzahl zeigt Ihnen den Prozess, den Ihr Nutzer durchl\u00e4uft, wenn er auf Ihre Website kommt. <\/p>\n\n\n\n<p>Bleiben sie bei einer oder zwei Seiten, oder erkunden sie bei jeder Sitzung Ihre gesamte Website? <\/p>\n\n\n\n<p>Diese Daten k\u00f6nnen sehr aufschlussreich sein. <\/p>\n\n\n\n<p>Wenn Nutzer beispielsweise direkt auf Ihrer E-Commerce-Website einkaufen, sehen sie vielleicht nur die Produkt-, Kassen- und Bestellbest\u00e4tigungsseiten. Das ist gro\u00dfartig! <\/p>\n\n\n\n<p>Wenn Sie jedoch ein E-Commerce-Gesch\u00e4ft betreiben und Ihr Blog die ganze Liebe bekommt, k\u00f6nnte dies Probleme mit Ihren Konversionen bedeuten, die sich auf Ihr Endergebnis auswirken. <\/p>\n\n\n\n<p>Wenn Sie den Fluss Ihrer Website verbessern, k\u00f6nnen Sie mehr Seitenaufrufe und l\u00e4ngere Sitzungen erreichen. Sie k\u00f6nnten versuchen, Ihre CTAs (Call to Actions) an logischere Stellen zu verschieben, damit Ihre Kunden l\u00e4nger auf der Seite bleiben und sich die Inhalte ansehen. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bounce_Rate\"><\/span>Absprungrate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Die Absprungrate Ihrer Website wird dadurch bestimmt, wie oft eine Person Ihre Website besucht und keine Aktion ausf\u00fchrt (d. h. keinem CTA folgt oder keine neuen Seiten \u00f6ffnet). <\/p>\n\n\n\n<p>Eine ausgezeichnete Absprungrate f\u00fcr eine Website sollte zwischen 26 und 40 Prozent liegen, <a href=\"https:\/\/blog.hubspot.com\/marketing\/what-is-bounce-rate-fix#:~:text=The%20average%20bounce%20rate%20is,to%20double%2Dcheck%20some%20things.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">laut HubSpot<\/a>.  Allerdings kann alles bis zu 70 Prozent als \"durchschnittlich\" angesehen werden. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"620\" height=\"402\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0.png\" alt=\"\" class=\"wp-image-17827\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0.png 620w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-300x195.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-262x170.png 262w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-156x101.png 156w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>Sie k\u00f6nnen Ihre Absprungrate verbessern, indem Sie potenzielle Kunden mit einem Sonderangebot oder einer Werbeaktion zum Bleiben bewegen. Wenn Sie zeigen, dass Sie bereit sind, sich f\u00fcr sie zu engagieren, werden sie mit gr\u00f6\u00dferer Wahrscheinlichkeit zu zahlenden Kunden. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.seedprod.com\/best-wordpress-plugins\/?utm_source=blog&utm_medium=link&utm_campaign=popular_posts\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Popup-Plugins<\/a>Wenn sie gut eingesetzt werden, k\u00f6nnen sie eine gute M\u00f6glichkeit sein, die Aufmerksamkeit der Kunden zu erhalten. Unser Favorit ist <a href=\"https:\/\/optinmonster.com\/\">O<\/a><a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ptinMonster<\/a>.<\/p>\n\n\n\n<p>Mit <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" title=\"OptinMonster Partnerlink\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">OptinMonster<\/a>, k\u00f6nnen Sie \u201cExit-Intent\u201d-Kampagnen erstellen, die ausgel\u00f6st werden, wenn jemand Ihre Seite verlassen m\u00f6chte. <\/p>\n\n\n\n<p>Nutzen Sie diesen Moment, um sie mit einem Angebot zu locken, das f\u00fcr sie wertvoll sein wird. Das kann ein Ebook, ein kostenloser Kurs, eine Checkliste oder auch nur eine einfache Werbeaktion f\u00fcr Ihre Produkte sein. <\/p>\n\n\n\n<p>Wenn Sie Teil der MemberPress-Community sind, k\u00f6nnen Sie <a href=\"https:\/\/memberpress.com\/de\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">OptinMonster integrieren<\/a> um sie f\u00fcr alle Ihre Kurs- und Mitgliedschaftsseiten zu verwenden,<\/p>\n\n\n\n<p>Hier ist ein gro\u00dfartiges Beispiel f\u00fcr eine Opt-in-Kampagne, die erscheint, wenn der Benutzer HubStaff verl\u00e4sst. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"800\" height=\"531\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1.png\" alt=\"\" class=\"wp-image-17828\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-300x199.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-768x510.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-256x170.png 256w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-700x465.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-156x104.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Wenn der Kunde kurz davor ist, die Seite zu verlassen (und damit die Absprungrate zu erh\u00f6hen), wird dieses Opt-in-Pop-up erscheinen, um ihn zu ermutigen, f\u00fcr eine kostenlose Testversion zu bleiben. <\/p>\n\n\n\n<p>Mit diesem Trick werden drei Dinge erreicht:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Es senkt die Absprungrate, <\/li>\n\n\n\n<li>Dadurch wird der Kunde in Ihr Produkt investiert. <\/li>\n\n\n\n<li>Es gibt ihnen einen Vorgeschmack auf das, was sie erwartet, wenn sie nach der Verhandlung dabei bleiben.<\/li>\n<\/ol>\n\n\n\n<p>Mit dieser Kampagne konnte HubStaff etwas mehr als 7 % der Kunden umwandeln, die sonst die Website verlassen h\u00e4tten und nie wiedergekommen w\u00e4ren. <\/p>\n\n\n\n<p>Diese Marketingtaktik ist eine gro\u00dfartige M\u00f6glichkeit, neue Kunden zu gewinnen und Ihre l\u00e4stige Absprungrate in Schach zu halten. <\/p>\n\n\n\n<p>Wenn Sie eine Mitgliederseite haben, k\u00f6nnen Sie potenziell mehr Besucher an sich binden, indem Sie ihnen ein Probe- oder Sonderangebot machen, damit es sich lohnt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"New_Sessions_New_Users\"><\/span>Neue Sitzungen \/\/ Neue Benutzer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Neue Sitzungen sind eine weitere Google Analytics-Kennzahl, die Sie im Auge behalten sollten, wenn Sie die Konversionen erh\u00f6hen und ein breiteres Publikum f\u00fcr Ihre Mitgliederseite gewinnen m\u00f6chten. <\/p>\n\n\n\n<p>Neue Sitzungen sind die Anzahl der Personen, die Ihre Website zum ersten Mal besucht, sich umgesehen und dann ihre Sitzung beendet haben. <\/p>\n\n\n\n<p>Wenn Sie diese neuen Kunden an sich binden wollen, sollten Sie vorbeugende Ma\u00dfnahmen ergreifen, um sicherzustellen, dass sie vom ersten Besuch an eine erstklassige Erfahrung machen. <\/p>\n\n\n\n<p>Ver\u00f6ffentlichen Sie wertvolle Inhalte, gestalten Sie Ihre Website schnell und benutzerfreundlich, und stellen Sie sicher, dass Ihre neuen Besucher Sie erreichen k\u00f6nnen. <a href=\"https:\/\/wpforms.com\/how-to-make-an-outstanding-contact-us-page-with-8-examples\/\">\u00fcber eine Kontaktseite<\/a> oder bleiben Sie per E-Mail in Kontakt.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"584\" height=\"250\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2.png\" alt=\"\" class=\"wp-image-17829\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2.png 584w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2-300x128.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2-397x170.png 397w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2-156x67.png 156w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/figure>\n\n\n\n<p>Wenn Sie eine hohe Anzahl neuer Sitzungen haben, ist das in der Regel eine gute Sache. Es bedeutet, dass Ihr SEO-Marketing funktioniert, dass die Leute Ihre Seite finden und dass Sie die Chance auf eine Konversion erh\u00f6hen. <\/p>\n\n\n\n<p>Sie m\u00fcssen proaktive Ma\u00dfnahmen ergreifen, um sicherzustellen, dass Ihre Kunden eine gro\u00dfartige Erfahrung auf Ihrer Mitgliederseite machen, damit Sie die gr\u00f6\u00dftm\u00f6gliche Anzahl potenzieller Kunden an sich binden k\u00f6nnen. <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sources_for_Incoming_Traffic\"><\/span>Quellen f\u00fcr eingehenden Verkehr <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Es ist wichtig zu wissen, woher Ihre Kunden kommen, wenn sie auf Ihrer Website landen. <\/p>\n\n\n\n<p>Schauen Sie sich die Quellen Ihres eingehenden Datenverkehrs an, um zu sehen, ob die Besucher durchkommen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>eine direkte Suche \u00fcber Ihre URL, <\/li>\n\n\n\n<li>\u00fcber eine Suchmaschine, <\/li>\n\n\n\n<li>Verweise in den sozialen Medien, <\/li>\n\n\n\n<li>Gastbeitr\u00e4ge, <\/li>\n\n\n\n<li>oder Mundpropaganda von anderen Kunden <br><\/li>\n<\/ul>\n\n\n\n<p>Warum ist das<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/ultimate-guide-to-creating-a-wordpress-membership-site\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"> wichtig f\u00fcr Websites mit Mitgliedschaft<\/a>? In den meisten F\u00e4llen f\u00f6rdern Mitglieder-Websites ein Gemeinschaftsgef\u00fchl und sie neigen dazu, mit anderen zu interagieren, die sich f\u00fcr die Website interessieren oder bereits auf ihr sind. <\/p>\n\n\n\n<p>Sie sollten sicherstellen, dass Kunden aus allen drei Haupteinnahmequellen auf Ihre Seite kommen, auch wenn Sie vielleicht bestimmten Quellen den Vorrang geben sollten, wenn dies Ihrer Konversionsrate zutr\u00e4glich ist. <\/p>\n\n\n\n<p>Hier k\u00f6nnen wir den Verweisverkehr f\u00fcr diese Website sehen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example.png\"><img decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1024x475.png\" alt=\"\" class=\"wp-image-53462\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1024x475.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-300x139.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-768x356.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-366x170.png 366w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-840x390.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1216x564.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-700x325.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-156x72.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1080x501.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example.png 1509w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Sie k\u00f6nnen <a href=\"https:\/\/memberpress.com\/de\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Steigern Sie Ihre Konversionen \u00fcber soziale Medien<\/a> wenn Sie neue Personen, die sich anmelden, ermutigen, ihre Erfahrungen auf Ihrer oder ihrer Seite in den sozialen Medien zu teilen. Dies wird dazu beitragen, den Verkehr zu steigern und kann Ihren eingehenden Verkehr aus einer Quelle erh\u00f6hen, die m\u00f6glicherweise nicht ausreichend ist.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lead_Generation_Costs\"><\/span><br>Kosten der Lead-Generierung <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Schlie\u00dflich sollten Sie immer ein Auge auf Ihre <a href=\"https:\/\/www.monsterinsights.com\/how-to-set-up-lead-source-tracking-in-google-analytics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Lead-Generierungskosten<\/a>. <\/p>\n\n\n\n<p>Kurz gesagt, diese Zahl hilft Ihnen zu ermitteln, wie viel es kostet, einen Besucher, der auf Ihrer Website landet, zu konvertieren. <\/p>\n\n\n\n<p>Bei der Ermittlung der Kosten spielen eine ganze Reihe von Marketing- und Finanzmathematikern eine Rolle. Was Sie zu zahlen haben, ist von Unternehmen zu Unternehmen unterschiedlich. <\/p>\n\n\n\n<p>Wenn Sie Ihre Kosten f\u00fcr die Lead-Generierung betrachten, sollten Sie Ihre Gewinnspanne ber\u00fccksichtigen. <\/p>\n\n\n\n<p>Wenn Sie mehr ausgeben, als Ihre Leads einbringen, oder wenn die Gewinnspanne gering ist, ist es an der Zeit, nach anderen M\u00f6glichkeiten zu suchen, den Wert Ihrer bestehenden Kunden im Vergleich zu den Kosten f\u00fcr ihre Gewinnung zu steigern. <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Diese 5 Google Analytic-Zahlen sollen Ihnen helfen, das Beste aus Ihrer Seite herauszuholen, insbesondere wenn Sie eine mitgliederbasierte Website haben. <\/p>\n\n\n\n<p>Es kann eine Herausforderung sein, ein neues Publikum zu gewinnen, das bei der Sache bleiben will. Aber wenn Sie sich die Zeit nehmen und Ihre Daten pr\u00fcfen, werden Sie feststellen, dass Sie einen starken Kundenstamm mit einem gro\u00dfen Wissensdurst gewinnen k\u00f6nnen. <\/p>\n\n\n\n<p>Wenn Ihre Website w\u00e4chst, werden Sie anfangen, Trends und Muster in Ihrem Google Analytics-Profil zu erkennen. Mit diesen Informationen k\u00f6nnen Sie datenbasierte Entscheidungen treffen, um Ihre neuen und bestehenden Kunden profitabler zu machen. <\/p>\n\n\n\n<p>Machen Sie sich also an die Arbeit und fangen Sie an, diese Zahlen zu berechnen!<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Operating a membership site is slightly different than a traditional marketing website where you\u2019re selling physical inventory. Learning the differences may seem challenging, but they are worth exploring. If you learn to look at your website in a different way, you\u2019ll stand a better chance of sticking out from your competition. So, what are the [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":17831,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"Key Google Analytics Metrics for Membership Site Success","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144,134,145,1],"tags":[],"class_list":{"0":"post-17824","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-how-to-2","9":"category-tools","10":"category-uncategorized","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn which Google Analytics metrics are essential for tracking the performance of your membership site. 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Learning the differences may seem challenging, but they are worth exploring. <\/p>","content":[{"type":"text","data":"Operating a membership site is slightly different than a traditional marketing website where you\u2019re selling physical inventory. Learning the differences may seem challenging, but they are worth exploring. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you learn to look at your website in a different way, you\u2019ll stand a better chance of sticking out from your competition. <\/p>","content":[{"type":"text","data":"If you learn to look at your website in a different way, you\u2019ll stand a better chance of sticking out from your competition. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So, what are the differences?<\/p>","content":[{"type":"text","data":"So, what are the differences?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The key to discovering the difference comes down to one thing \u2013 your numbers. <\/p>","content":[{"type":"text","data":"The key to discovering the difference comes down to one thing \u2013 your numbers. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are certain metrics you\u2019ll need to track on Google Analytics to make sure you\u2019re on the right track, building a membership website that stands up against the competition. <\/p>","content":[{"type":"text","data":"There are certain metrics you\u2019ll need to track on Google Analytics to make sure you\u2019re on the right track, building a membership website that stands up against the competition. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Let's look at some of the metrics that every <a href=\"https:\/\/memberpress.com\/membership-site-reasons\/\" target=\"_blank\" rel=\"noopener\" title=\"\">membership website<\/a> should track.<\/p>","content":[{"type":"text","data":"Let's look at some of the metrics that every <a href=\"https:\/\/memberpress.com\/membership-site-reasons\/\" target=\"_blank\" rel=\"noopener\" title=\"\">membership website<\/a> should track."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><br>Installing Google Analytics on Your Website <\/h2>","content":"Installieren von Google Analytics auf Ihrer Website","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Before we dive into the metrics you need to know, we are going to show you how to get Google Analytics on your WordPress website. <\/p>","content":[{"type":"text","data":"Before we dive into the metrics you need to know, we are going to show you how to get Google Analytics on your WordPress website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are several plugins for this, but our favorite is <a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Monst<\/a><a href=\"https:\/\/www.monsterinsights.com\/\">erInsights<\/a>. It's updated regularly and gives us the freedom to customize our visual preferences when looking over our analytics. <\/p>","content":[{"type":"text","data":"There are several plugins for this, but our favorite is <a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Monst<\/a><a href=\"https:\/\/www.monsterinsights.com\/\">erInsights<\/a>. It's updated regularly and gives us the freedom to customize our visual preferences when looking over our analytics. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1024x407.png\" alt=\"\" class=\"wp-image-17825\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1024x407.png","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1024x407.png"},"style":{"width":1600,"height":636,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>Go to the <a href=\"https:\/\/wordpress.org\/plugins\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">WordPress plugin page<\/a>, search for MonsterInsights and it will pop up as the first result. Click on <strong>Install Now<\/strong>. <br><\/p>","content":[{"type":"text","data":"Go to the <a href=\"https:\/\/wordpress.org\/plugins\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">WordPress plugin page<\/a>, search for MonsterInsights and it will pop up as the first result. Click on <strong>Install Now<\/strong>. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once you\u2019ve installed the plugin, go to <strong>Installed Plugins<\/strong> and search for MonsterInsights under the <strong>Inactive<\/strong> tag. Click <strong>Activate<\/strong> to turn on the plugin and your WordPress dashboard will reload. <br><\/p>","content":[{"type":"text","data":"Once you\u2019ve installed the plugin, go to <strong>Installed Plugins<\/strong> and search for MonsterInsights under the <strong>Inactive<\/strong> tag. Click <strong>Activate<\/strong> to turn on the plugin and your WordPress dashboard will reload. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You\u2019ll now notice on the bottom left side of your dashboard there is a button that says <strong>Insights.<\/strong> Click on it to see your website's Google Analytics data displayed directly from your dashboard, as in the image below.<\/p>","content":[{"type":"text","data":"You\u2019ll now notice on the bottom left side of your dashboard there is a button that says <strong>Insights.<\/strong> Click on it to see your website's Google Analytics data displayed directly from your dashboard, as in the image below."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1024x468.png\" alt=\"\" class=\"wp-image-17826\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1024x468.png","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1024x468.png"},"style":{"width":1600,"height":732,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>This method makes it easier than ever to access your Google Analytic data and keep track of all of the metrics we mention here.<\/p>","content":[{"type":"text","data":"This method makes it easier than ever to access your Google Analytic data and keep track of all of the metrics we mention here."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Page Views \/\/ Sessions <\/h2>","content":"Seitenaufrufe \/\/ Sitzungen","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>One of the most important metrics to look at is your page views per session. <\/p>","content":[{"type":"text","data":"One of the most important metrics to look at is your page views per session. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Essentially, Google Analytics counts a page view as an action that takes place while a person is on your website. A session, on the other hand, is the overall time the user spent interacting with your website. <\/p>","content":[{"type":"text","data":"Essentially, Google Analytics counts a page view as an action that takes place while a person is on your website. A session, on the other hand, is the overall time the user spent interacting with your website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Why is this important? <\/p>","content":[{"type":"text","data":"Why is this important? "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Unique page views are excellent. But your page views per session will really help you get inside the mind of your user. This metric shows you the process your user takes when they come to your website. <\/p>","content":[{"type":"text","data":"Unique page views are excellent. But your page views per session will really help you get inside the mind of your user. This metric shows you the process your user takes when they come to your website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Are they sticking to one or two pages, or are they exploring your entire website during each session? <\/p>","content":[{"type":"text","data":"Are they sticking to one or two pages, or are they exploring your entire website during each session? "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This data can be quite revealing. <\/p>","content":[{"type":"text","data":"This data can be quite revealing. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if users are buying things directly from your ecommerce website, they might just see the product, checkout and order confirmation pages. That's great! <\/p>","content":[{"type":"text","data":"For example, if users are buying things directly from your ecommerce website, they might just see the product, checkout and order confirmation pages. That's great! "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, if your running an ecommerce store and your blog is getting all the love, this could spell issues with your conversions that are impacting your bottom line. <\/p>","content":[{"type":"text","data":"However, if your running an ecommerce store and your blog is getting all the love, this could spell issues with your conversions that are impacting your bottom line. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Improving the flow of your website can help you get more page views and longer sessions. You could try moving your Call to Actions (CTAs) to more logical locations to keep your customers around and looking at content longer. <\/p>","content":[{"type":"text","data":"Improving the flow of your website can help you get more page views and longer sessions. You could try moving your Call to Actions (CTAs) to more logical locations to keep your customers around and looking at content longer. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Bounce Rate<\/h2>","content":"Absprungrate","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Your website\u2019s bounce rate is determined by the number of times a person goes to your website and takes no action (i.e. doesn\u2019t follow a CTA or open any new pages). <\/p>","content":[{"type":"text","data":"Your website\u2019s bounce rate is determined by the number of times a person goes to your website and takes no action (i.e. doesn\u2019t follow a CTA or open any new pages). "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>An excellent bounce rate for a website should be between 26 and 40 percent, <a href=\"https:\/\/blog.hubspot.com\/marketing\/what-is-bounce-rate-fix#:~:text=The%20average%20bounce%20rate%20is,to%20double%2Dcheck%20some%20things.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">according to HubSpot<\/a>.  Though anything up to 70 percent can be considered \u201caverage.\u201d <\/p>","content":[{"type":"text","data":"An excellent bounce rate for a website should be between 26 and 40 percent, <a href=\"https:\/\/blog.hubspot.com\/marketing\/what-is-bounce-rate-fix#:~:text=The%20average%20bounce%20rate%20is,to%20double%2Dcheck%20some%20things.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">according to HubSpot<\/a>.  Though anything up to 70 percent can be considered \u201caverage.\u201d "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0.png\" alt=\"\" class=\"wp-image-17827\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0.png","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0.png"},"style":{"width":620,"height":402,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can improve your bounce rate by enticing potential customers to stick around for a special offer or promotion. If you show that you are willing to make it worth their while, they are more likely to become paying customers. <\/p>","content":[{"type":"text","data":"You can improve your bounce rate by enticing potential customers to stick around for a special offer or promotion. If you show that you are willing to make it worth their while, they are more likely to become paying customers. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/www.seedprod.com\/best-wordpress-plugins\/?utm_source=blog&amp;utm_medium=link&amp;utm_campaign=popular_posts\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Popup plugins<\/a>, used well, can be a great way to keep customers' attention. Our favorite is <a href=\"https:\/\/optinmonster.com\/\">O<\/a><a href=\"https:\/\/memberpress.com\/go\/om\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ptinMonster<\/a>.<\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/www.seedprod.com\/best-wordpress-plugins\/?utm_source=blog&amp;utm_medium=link&amp;utm_campaign=popular_posts\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Popup plugins<\/a>, used well, can be a great way to keep customers' attention. Our favorite is <a href=\"https:\/\/optinmonster.com\/\">O<\/a><a href=\"https:\/\/memberpress.com\/go\/om\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ptinMonster<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With OptinMonster, you can create \"exit-intent\" campaigns that trigger when someone wants to leave your page. <\/p>","content":[{"type":"text","data":"With OptinMonster, you can create \"exit-intent\" campaigns that trigger when someone wants to leave your page. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Use this moment to draw this back in with an offer of something they'll find valuable. This could be an ebook, a free class, a checklist, or even just a simple promotion on your products. <\/p>","content":[{"type":"text","data":"Use this moment to draw this back in with an offer of something they'll find valuable. This could be an ebook, a free class, a checklist, or even just a simple promotion on your products. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you're part of the MemberPress community, you can <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">integrate OptinMonster<\/a> to use it across all your course and membership pages,<\/p>","content":[{"type":"text","data":"If you're part of the MemberPress community, you can <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">integrate OptinMonster<\/a> to use it across all your course and membership pages,"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here is a great example of an optin campaign that pops up as the user leaves HubStaff. <\/p>","content":[{"type":"text","data":"Here is a great example of an optin campaign that pops up as the user leaves HubStaff. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1.png\" alt=\"\" class=\"wp-image-17828\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1.png","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1.png"},"style":{"width":800,"height":531,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>When the customer gets close to leaving (and adding to the bounce rate) this opt-in pop up to encourage them to stick around for a free trial. <\/p>","content":[{"type":"text","data":"When the customer gets close to leaving (and adding to the bounce rate) this opt-in pop up to encourage them to stick around for a free trial. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This trick achieves three things:<\/p>","content":[{"type":"text","data":"This trick achieves three things:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\">\n<li>It lowers the bounce rate, <\/li>\n\n\n\n<li>It gets the customer invested in your product. <\/li>\n\n\n\n<li>It gives them a taste of what\u2019s to come if they stick around after the trial.<\/li>\n<\/ol>","content":"<ol class=\"wp-block-list\">\n<li>Es senkt die Absprungrate, <\/li>\n\n\n\n<li>Dadurch wird der Kunde in Ihr Produkt investiert. <\/li>\n\n\n\n<li>Es gibt ihnen einen Vorgeschmack auf das, was sie erwartet, wenn sie nach der Verhandlung dabei bleiben.<\/li>\n<\/ol>","listItemData":[{"type":"core\/list-item","render":"<li>It lowers the bounce rate, <\/li>","content":"Es senkt die Absprungrate,","data":{"text":"It lowers the bounce rate,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>It gets the customer invested in your product. <\/li>","content":"Dadurch wird der Kunde in Ihr Produkt investiert.","data":{"text":"It gets the customer invested in your product."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>It gives them a taste of what\u2019s to come if they stick around after the trial.<\/li>","content":"Es gibt ihnen einen Vorgeschmack auf das, was sie erwartet, wenn sie nach der Verhandlung dabei bleiben.","data":{"text":"It gives them a taste of what\u2019s to come if they stick around after the trial."},"style":{"parent_style":{}}}],"data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With this campaign, HubStaff converted just over 7 percent of customers that would have otherwise left and never come back. <\/p>","content":[{"type":"text","data":"With this campaign, HubStaff converted just over 7 percent of customers that would have otherwise left and never come back. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This marketing tactic is a great way to bring in new customers and keep your pesky bounce rate at bay. <\/p>","content":[{"type":"text","data":"This marketing tactic is a great way to bring in new customers and keep your pesky bounce rate at bay. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you have a membership site you could potentially retain more of your audience by giving them a trial or special offer to make it worth their while.<\/p>","content":[{"type":"text","data":"If you have a membership site you could potentially retain more of your audience by giving them a trial or special offer to make it worth their while."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">New Sessions \/\/ New Users<\/h2>","content":"Neue Sitzungen \/\/ Neue Benutzer","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>New Sessions are another Google Analytics metric you should keep your eye on if you want to increase conversions and net a wider audience for your membership site. <\/p>","content":[{"type":"text","data":"New Sessions are another Google Analytics metric you should keep your eye on if you want to increase conversions and net a wider audience for your membership site. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>New Sessions are the number of people who came to your website for the first time, browsed around, and then closed off their session. <\/p>","content":[{"type":"text","data":"New Sessions are the number of people who came to your website for the first time, browsed around, and then closed off their session. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you want to keep these new people around, take preventive steps to ensure that their experience is top-notch from their very first visit. <\/p>","content":[{"type":"text","data":"If you want to keep these new people around, take preventive steps to ensure that their experience is top-notch from their very first visit. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Publish valuable content, make your site fast and easy to use, and make sure there is a way for your new visitors to reach out to you <a href=\"https:\/\/wpforms.com\/how-to-make-an-outstanding-contact-us-page-with-8-examples\/\">via a contact page<\/a> or keep in touch via email.<\/p>","content":[{"type":"text","data":"Publish valuable content, make your site fast and easy to use, and make sure there is a way for your new visitors to reach out to you <a href=\"https:\/\/wpforms.com\/how-to-make-an-outstanding-contact-us-page-with-8-examples\/\">via a contact page<\/a> or keep in touch via email."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2.png\" alt=\"\" class=\"wp-image-17829\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2.png","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2.png"},"style":{"width":584,"height":250,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>Typically, if you have a high number of new sessions that\u2019s a good thing. It means your SEO marketing is working, people are finding your page, and you\u2019re increasing the chance for conversion. <\/p>","content":[{"type":"text","data":"Typically, if you have a high number of new sessions that\u2019s a good thing. It means your SEO marketing is working, people are finding your page, and you\u2019re increasing the chance for conversion. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You must take proactive steps to make sure that your customers have a great experience on your membership site so you can retain the highest number of potential customers. <br><\/p>","content":[{"type":"text","data":"You must take proactive steps to make sure that your customers have a great experience on your membership site so you can retain the highest number of potential customers. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Sources for Incoming Traffic <\/h2>","content":"Quellen f\u00fcr eingehenden Verkehr","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>It\u2019s important to know where your customers are coming from when they land on your website. <\/p>","content":[{"type":"text","data":"It\u2019s important to know where your customers are coming from when they land on your website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Look at your sources of incoming traffic to see whether people are coming through:<\/p>","content":[{"type":"text","data":"Look at your sources of incoming traffic to see whether people are coming through:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>a direct search via your URL, <\/li>\n\n\n\n<li>via a search engine, <\/li>\n\n\n\n<li>social media referrals, <\/li>\n\n\n\n<li>guest posts, <\/li>\n\n\n\n<li>or word of mouth from other customers <br><\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>eine direkte Suche \u00fcber Ihre URL, <\/li>\n\n\n\n<li>\u00fcber eine Suchmaschine, <\/li>\n\n\n\n<li>Verweise in den sozialen Medien, <\/li>\n\n\n\n<li>Gastbeitr\u00e4ge, <\/li>\n\n\n\n<li>oder Mundpropaganda von anderen Kunden <br><\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>a direct search via your URL, <\/li>","content":"eine direkte Suche \u00fcber Ihre URL,","data":{"text":"a direct search via your URL,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>via a search engine, <\/li>","content":"\u00fcber eine Suchmaschine,","data":{"text":"via a search engine,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>social media referrals, <\/li>","content":"Verweise in den sozialen Medien,","data":{"text":"social media referrals,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>guest posts, <\/li>","content":"Gastbeitr\u00e4ge,","data":{"text":"guest posts,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>or word of mouth from other customers <br><\/li>","content":"oder Mundpropaganda von anderen Kunden","data":{"text":"or word of mouth from other customers"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Why is this<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/ultimate-guide-to-creating-a-wordpress-membership-site\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"> important for membership sites<\/a>? In most cases, membership sites foster a sense of community and they tend to interact with others who may be interested or are already on the website. <\/p>","content":[{"type":"text","data":"Why is this<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/ultimate-guide-to-creating-a-wordpress-membership-site\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"> important for membership sites<\/a>? In most cases, membership sites foster a sense of community and they tend to interact with others who may be interested or are already on the website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You\u2019re going to want to make sure that customers are coming to your page from all three main sources of income, though you may want to prioritize certain sources if it will help your conversion rate. <\/p>","content":[{"type":"text","data":"You\u2019re going to want to make sure that customers are coming to your page from all three main sources of income, though you may want to prioritize certain sources if it will help your conversion rate. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here we can see the referral traffic for this website.<\/p>","content":[{"type":"text","data":"Here we can see the referral traffic for this website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1024x475.png\" alt=\"\" class=\"wp-image-53462\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1024x475.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example.png","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1024x475.png","linkDestination":"media"},"style":{"width":1024,"height":475,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>You can <a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">increase your conversions via social media<\/a> if you encourage new people who sign up to share their experience on your, or their, social media page. This will help drive traffic and can increase your incoming traffic from a source that may be lacking.<\/p>","content":[{"type":"text","data":"You can <a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">increase your conversions via social media<\/a> if you encourage new people who sign up to share their experience on your, or their, social media page. This will help drive traffic and can increase your incoming traffic from a source that may be lacking."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><br>Lead Generation Costs <\/h2>","content":"Kosten der Lead-Generierung","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Finally, you should always keep an eye on your <a href=\"https:\/\/www.monsterinsights.com\/how-to-set-up-lead-source-tracking-in-google-analytics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">lead generation costs<\/a>. <\/p>","content":[{"type":"text","data":"Finally, you should always keep an eye on your <a href=\"https:\/\/www.monsterinsights.com\/how-to-set-up-lead-source-tracking-in-google-analytics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">lead generation costs<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In a nutshell, this figure helps you identify how much it costs to convert a visitor who lands on your website. <\/p>","content":[{"type":"text","data":"In a nutshell, this figure helps you identify how much it costs to convert a visitor who lands on your website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There is a whole host of marketing and financial math wizardry involved in determining the cost. What you should expect to pay out varies from company to company. <\/p>","content":[{"type":"text","data":"There is a whole host of marketing and financial math wizardry involved in determining the cost. What you should expect to pay out varies from company to company. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When you\u2019re looking at your lead generation costs you should consider your margin for profit. <\/p>","content":[{"type":"text","data":"When you\u2019re looking at your lead generation costs you should consider your margin for profit. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you're spending more than your leads are bringing in, or if the margin is tight, it's time to look at other ways to increase the value of your existing customers versus the cost to obtain them. <br><\/p>","content":[{"type":"text","data":"If you're spending more than your leads are bringing in, or if the margin is tight, it's time to look at other ways to increase the value of your existing customers versus the cost to obtain them. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Schlussfolgerung","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>These 5 Google Analytic figures are designed to help you make the most of your page, especially if you have a membership-based site. <\/p>","content":[{"type":"text","data":"These 5 Google Analytic figures are designed to help you make the most of your page, especially if you have a membership-based site. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Building a new audience that wants to stick around can be a challenge. But if you\u2019re willing to take the time and look at your data, you\u2019ll find you can bring in a strong customer base with a thirst for knowledge. <\/p>","content":[{"type":"text","data":"Building a new audience that wants to stick around can be a challenge. But if you\u2019re willing to take the time and look at your data, you\u2019ll find you can bring in a strong customer base with a thirst for knowledge. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As your website grows, you\u2019ll start to notice trends and patterns in your Google Analytics profile. With this info you can make data-based decisions about making your new and existing customers more profitable. <\/p>","content":[{"type":"text","data":"As your website grows, you\u2019ll start to notice trends and patterns in your Google Analytics profile. With this info you can make data-based decisions about making your new and existing customers more profitable. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So get your geek on, and start crunching those numbers!<\/p>","content":[{"type":"text","data":"So get your geek on, and start crunching those numbers!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/17824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=17824"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/17824\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/17831"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=17824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=17824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=17824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}