{"id":17824,"date":"2019-04-17T10:41:23","date_gmt":"2019-04-17T16:41:23","guid":{"rendered":"https:\/\/memberpress.com\/?p=17824"},"modified":"2019-04-17T10:41:25","modified_gmt":"2019-04-17T16:41:25","slug":"5-google-analytics-metrics-you-need-to-track-on-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/","title":{"rendered":"5 Google Analytics Metrics You Need to Track on Your Membership Site"},"content":{"rendered":"\n<p>Operating a membership site is slightly different than a traditional marketing website where you\u2019re selling physical inventory. Learning the differences may seem challenging, but they are worth exploring. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69b563785687a\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69b563785687a\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Installing_Google_Analytics_on_Your_Website\" >Installing Google Analytics on Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Page_Views_Sessions\" >Page Views \/\/ Sessions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Bounce_Rate\" >Bounce Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#New_Sessions_New_Users\" >New Sessions \/\/ New Users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Sources_for_Incoming_Traffic\" >Sources for Incoming Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Lead_Generation_Costs\" >Lead Generation Costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/5-google-analytics-metrics-you-need-to-track-on-your-membership-site\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>If you learn to look at your website in a different way, you\u2019ll stand a better chance of sticking out from your competition. <\/p>\n\n\n\n<p>So, what are the differences?<\/p>\n\n\n\n<p>The key to discovering the difference comes down to one thing \u2013 your numbers. <\/p>\n\n\n\n<p>There are certain metrics you\u2019ll need to track on Google Analytics to make sure you\u2019re on the right track, building a membership website that stands up against the competition. <\/p>\n\n\n\n<p>Let's look at some of the metrics that every <a href=\"https:\/\/memberpress.com\/membership-site-reasons\/\" target=\"_blank\" rel=\"noopener\" title=\"\">membership website<\/a> should track.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Installing_Google_Analytics_on_Your_Website\"><\/span><br>Installing Google Analytics on Your Website <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before we dive into the metrics you need to know, we are going to show you how to get Google Analytics on your WordPress website. <\/p>\n\n\n\n<p>There are several plugins for this, but our favorite is <a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Monst<\/a><a href=\"https:\/\/www.monsterinsights.com\/\">erInsights<\/a>. It's updated regularly and gives us the freedom to customize our visual preferences when looking over our analytics. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"407\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1024x407.png\" alt=\"\" class=\"wp-image-17825\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1024x407.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-300x119.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-768x305.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1536x611.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-428x170.png 428w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-840x334.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1216x483.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-700x278.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-156x62.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1080x429.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Go to the <a href=\"https:\/\/wordpress.org\/plugins\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">WordPress plugin page<\/a>, search for <a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\" title=\"MonsterInsights Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">MonsterInsights<\/a> and it will pop up as the first result. Click on <strong>Install Now<\/strong>. <br><\/p>\n\n\n\n<p>Once you\u2019ve installed the plugin, go to <strong>Installed Plugins<\/strong> and search for MonsterInsights under the <strong>Inactive<\/strong> tag. Click <strong>Activate<\/strong> to turn on the plugin and your WordPress dashboard will reload. <br><\/p>\n\n\n\n<p>You\u2019ll now notice on the bottom left side of your dashboard there is a button that says <strong>Insights.<\/strong> Click on it to see your website's Google Analytics data displayed directly from your dashboard, as in the image below.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"468\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1024x468.png\" alt=\"\" class=\"wp-image-17826\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1024x468.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-768x351.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1536x703.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-372x170.png 372w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-840x384.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1216x556.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-700x320.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-156x71.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1080x494.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This method makes it easier than ever to access your Google Analytic data and keep track of all of the metrics we mention here.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Page_Views_Sessions\"><\/span>Page Views \/\/ Sessions <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the most important metrics to look at is your page views per session. <\/p>\n\n\n\n<p>Essentially, Google Analytics counts a page view as an action that takes place while a person is on your website. A session, on the other hand, is the overall time the user spent interacting with your website. <\/p>\n\n\n\n<p>Why is this important? <\/p>\n\n\n\n<p>Unique page views are excellent. But your page views per session will really help you get inside the mind of your user. This metric shows you the process your user takes when they come to your website. <\/p>\n\n\n\n<p>Are they sticking to one or two pages, or are they exploring your entire website during each session? <\/p>\n\n\n\n<p>This data can be quite revealing. <\/p>\n\n\n\n<p>For example, if users are buying things directly from your ecommerce website, they might just see the product, checkout and order confirmation pages. That's great! <\/p>\n\n\n\n<p>However, if your running an ecommerce store and your blog is getting all the love, this could spell issues with your conversions that are impacting your bottom line. <\/p>\n\n\n\n<p>Improving the flow of your website can help you get more page views and longer sessions. You could try moving your Call to Actions (CTAs) to more logical locations to keep your customers around and looking at content longer. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bounce_Rate\"><\/span>Bounce Rate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Your website\u2019s bounce rate is determined by the number of times a person goes to your website and takes no action (i.e. doesn\u2019t follow a CTA or open any new pages). <\/p>\n\n\n\n<p>An excellent bounce rate for a website should be between 26 and 40 percent, <a href=\"https:\/\/blog.hubspot.com\/marketing\/what-is-bounce-rate-fix#:~:text=The%20average%20bounce%20rate%20is,to%20double%2Dcheck%20some%20things.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">according to HubSpot<\/a>.  Though anything up to 70 percent can be considered \u201caverage.\u201d <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"620\" height=\"402\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0.png\" alt=\"\" class=\"wp-image-17827\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0.png 620w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-300x195.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-262x170.png 262w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-156x101.png 156w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>You can improve your bounce rate by enticing potential customers to stick around for a special offer or promotion. If you show that you are willing to make it worth their while, they are more likely to become paying customers. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.seedprod.com\/best-wordpress-plugins\/?utm_source=blog&utm_medium=link&utm_campaign=popular_posts\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Popup plugins<\/a>, used well, can be a great way to keep customers' attention. Our favorite is <a href=\"https:\/\/optinmonster.com\/\">O<\/a><a href=\"https:\/\/memberpress.com\/go\/om\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ptinMonster<\/a>.<\/p>\n\n\n\n<p>With <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\" title=\"OptinMonster Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">OptinMonster<\/a>, you can create \u201cexit-intent\u201d campaigns that trigger when someone wants to leave your page. <\/p>\n\n\n\n<p>Use this moment to draw this back in with an offer of something they'll find valuable. This could be an ebook, a free class, a checklist, or even just a simple promotion on your products. <\/p>\n\n\n\n<p>If you're part of the MemberPress community, you can <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">integrate OptinMonster<\/a> to use it across all your course and membership pages,<\/p>\n\n\n\n<p>Here is a great example of an optin campaign that pops up as the user leaves HubStaff. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"800\" height=\"531\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1.png\" alt=\"\" class=\"wp-image-17828\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-300x199.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-768x510.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-256x170.png 256w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-700x465.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1-156x104.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>When the customer gets close to leaving (and adding to the bounce rate) this opt-in pop up to encourage them to stick around for a free trial. <\/p>\n\n\n\n<p>This trick achieves three things:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>It lowers the bounce rate, <\/li>\n\n\n\n<li>It gets the customer invested in your product. <\/li>\n\n\n\n<li>It gives them a taste of what\u2019s to come if they stick around after the trial.<\/li>\n<\/ol>\n\n\n\n<p>With this campaign, HubStaff converted just over 7 percent of customers that would have otherwise left and never come back. <\/p>\n\n\n\n<p>This marketing tactic is a great way to bring in new customers and keep your pesky bounce rate at bay. <\/p>\n\n\n\n<p>If you have a membership site you could potentially retain more of your audience by giving them a trial or special offer to make it worth their while.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"New_Sessions_New_Users\"><\/span>New Sessions \/\/ New Users<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>New Sessions are another Google Analytics metric you should keep your eye on if you want to increase conversions and net a wider audience for your membership site. <\/p>\n\n\n\n<p>New Sessions are the number of people who came to your website for the first time, browsed around, and then closed off their session. <\/p>\n\n\n\n<p>If you want to keep these new people around, take preventive steps to ensure that their experience is top-notch from their very first visit. <\/p>\n\n\n\n<p>Publish valuable content, make your site fast and easy to use, and make sure there is a way for your new visitors to reach out to you <a href=\"https:\/\/wpforms.com\/how-to-make-an-outstanding-contact-us-page-with-8-examples\/\">via a contact page<\/a> or keep in touch via email.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"584\" height=\"250\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2.png\" alt=\"\" class=\"wp-image-17829\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2.png 584w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2-300x128.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2-397x170.png 397w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2-156x67.png 156w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/figure>\n\n\n\n<p>Typically, if you have a high number of new sessions that\u2019s a good thing. It means your SEO marketing is working, people are finding your page, and you\u2019re increasing the chance for conversion. <\/p>\n\n\n\n<p>You must take proactive steps to make sure that your customers have a great experience on your membership site so you can retain the highest number of potential customers. <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sources_for_Incoming_Traffic\"><\/span>Sources for Incoming Traffic <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019s important to know where your customers are coming from when they land on your website. <\/p>\n\n\n\n<p>Look at your sources of incoming traffic to see whether people are coming through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a direct search via your URL, <\/li>\n\n\n\n<li>via a search engine, <\/li>\n\n\n\n<li>social media referrals, <\/li>\n\n\n\n<li>guest posts, <\/li>\n\n\n\n<li>or word of mouth from other customers <br><\/li>\n<\/ul>\n\n\n\n<p>Why is this<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/ultimate-guide-to-creating-a-wordpress-membership-site\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"> important for membership sites<\/a>? In most cases, membership sites foster a sense of community and they tend to interact with others who may be interested or are already on the website. <\/p>\n\n\n\n<p>You\u2019re going to want to make sure that customers are coming to your page from all three main sources of income, though you may want to prioritize certain sources if it will help your conversion rate. <\/p>\n\n\n\n<p>Here we can see the referral traffic for this website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example.png\"><img decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1024x475.png\" alt=\"\" class=\"wp-image-53462\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1024x475.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-300x139.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-768x356.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-366x170.png 366w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-840x390.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1216x564.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-700x325.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-156x72.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1080x501.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example.png 1509w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>You can <a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">increase your conversions via social media<\/a> if you encourage new people who sign up to share their experience on your, or their, social media page. This will help drive traffic and can increase your incoming traffic from a source that may be lacking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lead_Generation_Costs\"><\/span><br>Lead Generation Costs <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Finally, you should always keep an eye on your <a href=\"https:\/\/www.monsterinsights.com\/how-to-set-up-lead-source-tracking-in-google-analytics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">lead generation costs<\/a>. <\/p>\n\n\n\n<p>In a nutshell, this figure helps you identify how much it costs to convert a visitor who lands on your website. <\/p>\n\n\n\n<p>There is a whole host of marketing and financial math wizardry involved in determining the cost. What you should expect to pay out varies from company to company. <\/p>\n\n\n\n<p>When you\u2019re looking at your lead generation costs you should consider your margin for profit. <\/p>\n\n\n\n<p>If you're spending more than your leads are bringing in, or if the margin is tight, it's time to look at other ways to increase the value of your existing customers versus the cost to obtain them. <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>These 5 Google Analytic figures are designed to help you make the most of your page, especially if you have a membership-based site. <\/p>\n\n\n\n<p>Building a new audience that wants to stick around can be a challenge. But if you\u2019re willing to take the time and look at your data, you\u2019ll find you can bring in a strong customer base with a thirst for knowledge. <\/p>\n\n\n\n<p>As your website grows, you\u2019ll start to notice trends and patterns in your Google Analytics profile. With this info you can make data-based decisions about making your new and existing customers more profitable. <\/p>\n\n\n\n<p>So get your geek on, and start crunching those numbers!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Operating a membership site is slightly different than a traditional marketing website where you\u2019re selling physical inventory. Learning the differences may seem challenging, but they are worth exploring. If you learn to look at your website in a different way, you\u2019ll stand a better chance of sticking out from your competition. 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Learning the differences may seem challenging, but they are worth exploring. <\/p>","content":[{"type":"text","data":"Operating a membership site is slightly different than a traditional marketing website where you\u2019re selling physical inventory. Learning the differences may seem challenging, but they are worth exploring. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you learn to look at your website in a different way, you\u2019ll stand a better chance of sticking out from your competition. <\/p>","content":[{"type":"text","data":"If you learn to look at your website in a different way, you\u2019ll stand a better chance of sticking out from your competition. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So, what are the differences?<\/p>","content":[{"type":"text","data":"So, what are the differences?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The key to discovering the difference comes down to one thing \u2013 your numbers. <\/p>","content":[{"type":"text","data":"The key to discovering the difference comes down to one thing \u2013 your numbers. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are certain metrics you\u2019ll need to track on Google Analytics to make sure you\u2019re on the right track, building a membership website that stands up against the competition. <\/p>","content":[{"type":"text","data":"There are certain metrics you\u2019ll need to track on Google Analytics to make sure you\u2019re on the right track, building a membership website that stands up against the competition. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Let's look at some of the metrics that every <a href=\"https:\/\/memberpress.com\/membership-site-reasons\/\" target=\"_blank\" rel=\"noopener\" title=\"\">membership website<\/a> should track.<\/p>","content":[{"type":"text","data":"Let's look at some of the metrics that every <a href=\"https:\/\/memberpress.com\/membership-site-reasons\/\" target=\"_blank\" rel=\"noopener\" title=\"\">membership website<\/a> should track."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><br>Installing Google Analytics on Your Website <\/h2>","content":"Installing Google Analytics on Your Website","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Before we dive into the metrics you need to know, we are going to show you how to get Google Analytics on your WordPress website. <\/p>","content":[{"type":"text","data":"Before we dive into the metrics you need to know, we are going to show you how to get Google Analytics on your WordPress website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are several plugins for this, but our favorite is <a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Monst<\/a><a href=\"https:\/\/www.monsterinsights.com\/\">erInsights<\/a>. It's updated regularly and gives us the freedom to customize our visual preferences when looking over our analytics. <\/p>","content":[{"type":"text","data":"There are several plugins for this, but our favorite is <a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Monst<\/a><a href=\"https:\/\/www.monsterinsights.com\/\">erInsights<\/a>. It's updated regularly and gives us the freedom to customize our visual preferences when looking over our analytics. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1024x407.png\" alt=\"\" class=\"wp-image-17825\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1024x407.png","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/Install-MonsterInsights-1024x407.png"},"style":{"width":1600,"height":636,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>Go to the <a href=\"https:\/\/wordpress.org\/plugins\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">WordPress plugin page<\/a>, search for MonsterInsights and it will pop up as the first result. Click on <strong>Install Now<\/strong>. <br><\/p>","content":[{"type":"text","data":"Go to the <a href=\"https:\/\/wordpress.org\/plugins\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">WordPress plugin page<\/a>, search for MonsterInsights and it will pop up as the first result. Click on <strong>Install Now<\/strong>. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once you\u2019ve installed the plugin, go to <strong>Installed Plugins<\/strong> and search for MonsterInsights under the <strong>Inactive<\/strong> tag. Click <strong>Activate<\/strong> to turn on the plugin and your WordPress dashboard will reload. <br><\/p>","content":[{"type":"text","data":"Once you\u2019ve installed the plugin, go to <strong>Installed Plugins<\/strong> and search for MonsterInsights under the <strong>Inactive<\/strong> tag. Click <strong>Activate<\/strong> to turn on the plugin and your WordPress dashboard will reload. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You\u2019ll now notice on the bottom left side of your dashboard there is a button that says <strong>Insights.<\/strong> Click on it to see your website's Google Analytics data displayed directly from your dashboard, as in the image below.<\/p>","content":[{"type":"text","data":"You\u2019ll now notice on the bottom left side of your dashboard there is a button that says <strong>Insights.<\/strong> Click on it to see your website's Google Analytics data displayed directly from your dashboard, as in the image below."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1024x468.png\" alt=\"\" class=\"wp-image-17826\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1024x468.png","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/MonsterInsights-Dashboard-1024x468.png"},"style":{"width":1600,"height":732,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>This method makes it easier than ever to access your Google Analytic data and keep track of all of the metrics we mention here.<\/p>","content":[{"type":"text","data":"This method makes it easier than ever to access your Google Analytic data and keep track of all of the metrics we mention here."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Page Views \/\/ Sessions <\/h2>","content":"Page Views \/\/ Sessions","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>One of the most important metrics to look at is your page views per session. <\/p>","content":[{"type":"text","data":"One of the most important metrics to look at is your page views per session. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Essentially, Google Analytics counts a page view as an action that takes place while a person is on your website. A session, on the other hand, is the overall time the user spent interacting with your website. <\/p>","content":[{"type":"text","data":"Essentially, Google Analytics counts a page view as an action that takes place while a person is on your website. A session, on the other hand, is the overall time the user spent interacting with your website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Why is this important? <\/p>","content":[{"type":"text","data":"Why is this important? "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Unique page views are excellent. But your page views per session will really help you get inside the mind of your user. This metric shows you the process your user takes when they come to your website. <\/p>","content":[{"type":"text","data":"Unique page views are excellent. But your page views per session will really help you get inside the mind of your user. This metric shows you the process your user takes when they come to your website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Are they sticking to one or two pages, or are they exploring your entire website during each session? <\/p>","content":[{"type":"text","data":"Are they sticking to one or two pages, or are they exploring your entire website during each session? "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This data can be quite revealing. <\/p>","content":[{"type":"text","data":"This data can be quite revealing. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if users are buying things directly from your ecommerce website, they might just see the product, checkout and order confirmation pages. That's great! <\/p>","content":[{"type":"text","data":"For example, if users are buying things directly from your ecommerce website, they might just see the product, checkout and order confirmation pages. That's great! "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, if your running an ecommerce store and your blog is getting all the love, this could spell issues with your conversions that are impacting your bottom line. <\/p>","content":[{"type":"text","data":"However, if your running an ecommerce store and your blog is getting all the love, this could spell issues with your conversions that are impacting your bottom line. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Improving the flow of your website can help you get more page views and longer sessions. You could try moving your Call to Actions (CTAs) to more logical locations to keep your customers around and looking at content longer. <\/p>","content":[{"type":"text","data":"Improving the flow of your website can help you get more page views and longer sessions. You could try moving your Call to Actions (CTAs) to more logical locations to keep your customers around and looking at content longer. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Bounce Rate<\/h2>","content":"Bounce Rate","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Your website\u2019s bounce rate is determined by the number of times a person goes to your website and takes no action (i.e. doesn\u2019t follow a CTA or open any new pages). <\/p>","content":[{"type":"text","data":"Your website\u2019s bounce rate is determined by the number of times a person goes to your website and takes no action (i.e. doesn\u2019t follow a CTA or open any new pages). "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>An excellent bounce rate for a website should be between 26 and 40 percent, <a href=\"https:\/\/blog.hubspot.com\/marketing\/what-is-bounce-rate-fix#:~:text=The%20average%20bounce%20rate%20is,to%20double%2Dcheck%20some%20things.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">according to HubSpot<\/a>.  Though anything up to 70 percent can be considered \u201caverage.\u201d <\/p>","content":[{"type":"text","data":"An excellent bounce rate for a website should be between 26 and 40 percent, <a href=\"https:\/\/blog.hubspot.com\/marketing\/what-is-bounce-rate-fix#:~:text=The%20average%20bounce%20rate%20is,to%20double%2Dcheck%20some%20things.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">according to HubSpot<\/a>.  Though anything up to 70 percent can be considered \u201caverage.\u201d "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0.png\" alt=\"\" class=\"wp-image-17827\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0.png","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0.png"},"style":{"width":620,"height":402,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can improve your bounce rate by enticing potential customers to stick around for a special offer or promotion. If you show that you are willing to make it worth their while, they are more likely to become paying customers. <\/p>","content":[{"type":"text","data":"You can improve your bounce rate by enticing potential customers to stick around for a special offer or promotion. If you show that you are willing to make it worth their while, they are more likely to become paying customers. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/www.seedprod.com\/best-wordpress-plugins\/?utm_source=blog&amp;utm_medium=link&amp;utm_campaign=popular_posts\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Popup plugins<\/a>, used well, can be a great way to keep customers' attention. Our favorite is <a href=\"https:\/\/optinmonster.com\/\">O<\/a><a href=\"https:\/\/memberpress.com\/go\/om\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ptinMonster<\/a>.<\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/www.seedprod.com\/best-wordpress-plugins\/?utm_source=blog&amp;utm_medium=link&amp;utm_campaign=popular_posts\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Popup plugins<\/a>, used well, can be a great way to keep customers' attention. Our favorite is <a href=\"https:\/\/optinmonster.com\/\">O<\/a><a href=\"https:\/\/memberpress.com\/go\/om\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ptinMonster<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With OptinMonster, you can create \"exit-intent\" campaigns that trigger when someone wants to leave your page. <\/p>","content":[{"type":"text","data":"With OptinMonster, you can create \"exit-intent\" campaigns that trigger when someone wants to leave your page. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Use this moment to draw this back in with an offer of something they'll find valuable. This could be an ebook, a free class, a checklist, or even just a simple promotion on your products. <\/p>","content":[{"type":"text","data":"Use this moment to draw this back in with an offer of something they'll find valuable. This could be an ebook, a free class, a checklist, or even just a simple promotion on your products. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you're part of the MemberPress community, you can <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">integrate OptinMonster<\/a> to use it across all your course and membership pages,<\/p>","content":[{"type":"text","data":"If you're part of the MemberPress community, you can <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">integrate OptinMonster<\/a> to use it across all your course and membership pages,"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here is a great example of an optin campaign that pops up as the user leaves HubStaff. <\/p>","content":[{"type":"text","data":"Here is a great example of an optin campaign that pops up as the user leaves HubStaff. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1.png\" alt=\"\" class=\"wp-image-17828\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1.png","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-1.png"},"style":{"width":800,"height":531,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>When the customer gets close to leaving (and adding to the bounce rate) this opt-in pop up to encourage them to stick around for a free trial. <\/p>","content":[{"type":"text","data":"When the customer gets close to leaving (and adding to the bounce rate) this opt-in pop up to encourage them to stick around for a free trial. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This trick achieves three things:<\/p>","content":[{"type":"text","data":"This trick achieves three things:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\">\n<li>It lowers the bounce rate, <\/li>\n\n\n\n<li>It gets the customer invested in your product. <\/li>\n\n\n\n<li>It gives them a taste of what\u2019s to come if they stick around after the trial.<\/li>\n<\/ol>","content":"<ol class=\"wp-block-list\">\n<li>It lowers the bounce rate, <\/li>\n\n\n\n<li>It gets the customer invested in your product. <\/li>\n\n\n\n<li>It gives them a taste of what\u2019s to come if they stick around after the trial.<\/li>\n<\/ol>","listItemData":[{"type":"core\/list-item","render":"<li>It lowers the bounce rate, <\/li>","content":"It lowers the bounce rate,","data":{"text":"It lowers the bounce rate,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>It gets the customer invested in your product. <\/li>","content":"It gets the customer invested in your product.","data":{"text":"It gets the customer invested in your product."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>It gives them a taste of what\u2019s to come if they stick around after the trial.<\/li>","content":"It gives them a taste of what\u2019s to come if they stick around after the trial.","data":{"text":"It gives them a taste of what\u2019s to come if they stick around after the trial."},"style":{"parent_style":{}}}],"data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With this campaign, HubStaff converted just over 7 percent of customers that would have otherwise left and never come back. <\/p>","content":[{"type":"text","data":"With this campaign, HubStaff converted just over 7 percent of customers that would have otherwise left and never come back. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This marketing tactic is a great way to bring in new customers and keep your pesky bounce rate at bay. <\/p>","content":[{"type":"text","data":"This marketing tactic is a great way to bring in new customers and keep your pesky bounce rate at bay. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you have a membership site you could potentially retain more of your audience by giving them a trial or special offer to make it worth their while.<\/p>","content":[{"type":"text","data":"If you have a membership site you could potentially retain more of your audience by giving them a trial or special offer to make it worth their while."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">New Sessions \/\/ New Users<\/h2>","content":"New Sessions \/\/ New Users","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>New Sessions are another Google Analytics metric you should keep your eye on if you want to increase conversions and net a wider audience for your membership site. <\/p>","content":[{"type":"text","data":"New Sessions are another Google Analytics metric you should keep your eye on if you want to increase conversions and net a wider audience for your membership site. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>New Sessions are the number of people who came to your website for the first time, browsed around, and then closed off their session. <\/p>","content":[{"type":"text","data":"New Sessions are the number of people who came to your website for the first time, browsed around, and then closed off their session. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you want to keep these new people around, take preventive steps to ensure that their experience is top-notch from their very first visit. <\/p>","content":[{"type":"text","data":"If you want to keep these new people around, take preventive steps to ensure that their experience is top-notch from their very first visit. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Publish valuable content, make your site fast and easy to use, and make sure there is a way for your new visitors to reach out to you <a href=\"https:\/\/wpforms.com\/how-to-make-an-outstanding-contact-us-page-with-8-examples\/\">via a contact page<\/a> or keep in touch via email.<\/p>","content":[{"type":"text","data":"Publish valuable content, make your site fast and easy to use, and make sure there is a way for your new visitors to reach out to you <a href=\"https:\/\/wpforms.com\/how-to-make-an-outstanding-contact-us-page-with-8-examples\/\">via a contact page<\/a> or keep in touch via email."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2.png\" alt=\"\" class=\"wp-image-17829\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2.png","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/pasted-image-0-2.png"},"style":{"width":584,"height":250,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>Typically, if you have a high number of new sessions that\u2019s a good thing. It means your SEO marketing is working, people are finding your page, and you\u2019re increasing the chance for conversion. <\/p>","content":[{"type":"text","data":"Typically, if you have a high number of new sessions that\u2019s a good thing. It means your SEO marketing is working, people are finding your page, and you\u2019re increasing the chance for conversion. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You must take proactive steps to make sure that your customers have a great experience on your membership site so you can retain the highest number of potential customers. <br><\/p>","content":[{"type":"text","data":"You must take proactive steps to make sure that your customers have a great experience on your membership site so you can retain the highest number of potential customers. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Sources for Incoming Traffic <\/h2>","content":"Sources for Incoming Traffic","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>It\u2019s important to know where your customers are coming from when they land on your website. <\/p>","content":[{"type":"text","data":"It\u2019s important to know where your customers are coming from when they land on your website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Look at your sources of incoming traffic to see whether people are coming through:<\/p>","content":[{"type":"text","data":"Look at your sources of incoming traffic to see whether people are coming through:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>a direct search via your URL, <\/li>\n\n\n\n<li>via a search engine, <\/li>\n\n\n\n<li>social media referrals, <\/li>\n\n\n\n<li>guest posts, <\/li>\n\n\n\n<li>or word of mouth from other customers <br><\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>a direct search via your URL, <\/li>\n\n\n\n<li>via a search engine, <\/li>\n\n\n\n<li>social media referrals, <\/li>\n\n\n\n<li>guest posts, <\/li>\n\n\n\n<li>or word of mouth from other customers <br><\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>a direct search via your URL, <\/li>","content":"a direct search via your URL,","data":{"text":"a direct search via your URL,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>via a search engine, <\/li>","content":"via a search engine,","data":{"text":"via a search engine,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>social media referrals, <\/li>","content":"social media referrals,","data":{"text":"social media referrals,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>guest posts, <\/li>","content":"guest posts,","data":{"text":"guest posts,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>or word of mouth from other customers <br><\/li>","content":"or word of mouth from other customers","data":{"text":"or word of mouth from other customers"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Why is this<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/ultimate-guide-to-creating-a-wordpress-membership-site\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"> important for membership sites<\/a>? In most cases, membership sites foster a sense of community and they tend to interact with others who may be interested or are already on the website. <\/p>","content":[{"type":"text","data":"Why is this<a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/ultimate-guide-to-creating-a-wordpress-membership-site\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"> important for membership sites<\/a>? In most cases, membership sites foster a sense of community and they tend to interact with others who may be interested or are already on the website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You\u2019re going to want to make sure that customers are coming to your page from all three main sources of income, though you may want to prioritize certain sources if it will help your conversion rate. <\/p>","content":[{"type":"text","data":"You\u2019re going to want to make sure that customers are coming to your page from all three main sources of income, though you may want to prioritize certain sources if it will help your conversion rate. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here we can see the referral traffic for this website.<\/p>","content":[{"type":"text","data":"Here we can see the referral traffic for this website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1024x475.png\" alt=\"\" class=\"wp-image-53462\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1024x475.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example.png","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/referral-traffic-example-1024x475.png","linkDestination":"media"},"style":{"width":1024,"height":475,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>You can <a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">increase your conversions via social media<\/a> if you encourage new people who sign up to share their experience on your, or their, social media page. This will help drive traffic and can increase your incoming traffic from a source that may be lacking.<\/p>","content":[{"type":"text","data":"You can <a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">increase your conversions via social media<\/a> if you encourage new people who sign up to share their experience on your, or their, social media page. This will help drive traffic and can increase your incoming traffic from a source that may be lacking."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><br>Lead Generation Costs <\/h2>","content":"Lead Generation Costs","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Finally, you should always keep an eye on your <a href=\"https:\/\/www.monsterinsights.com\/how-to-set-up-lead-source-tracking-in-google-analytics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">lead generation costs<\/a>. <\/p>","content":[{"type":"text","data":"Finally, you should always keep an eye on your <a href=\"https:\/\/www.monsterinsights.com\/how-to-set-up-lead-source-tracking-in-google-analytics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">lead generation costs<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In a nutshell, this figure helps you identify how much it costs to convert a visitor who lands on your website. <\/p>","content":[{"type":"text","data":"In a nutshell, this figure helps you identify how much it costs to convert a visitor who lands on your website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There is a whole host of marketing and financial math wizardry involved in determining the cost. What you should expect to pay out varies from company to company. <\/p>","content":[{"type":"text","data":"There is a whole host of marketing and financial math wizardry involved in determining the cost. What you should expect to pay out varies from company to company. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When you\u2019re looking at your lead generation costs you should consider your margin for profit. <\/p>","content":[{"type":"text","data":"When you\u2019re looking at your lead generation costs you should consider your margin for profit. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you're spending more than your leads are bringing in, or if the margin is tight, it's time to look at other ways to increase the value of your existing customers versus the cost to obtain them. <br><\/p>","content":[{"type":"text","data":"If you're spending more than your leads are bringing in, or if the margin is tight, it's time to look at other ways to increase the value of your existing customers versus the cost to obtain them. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>These 5 Google Analytic figures are designed to help you make the most of your page, especially if you have a membership-based site. <\/p>","content":[{"type":"text","data":"These 5 Google Analytic figures are designed to help you make the most of your page, especially if you have a membership-based site. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Building a new audience that wants to stick around can be a challenge. But if you\u2019re willing to take the time and look at your data, you\u2019ll find you can bring in a strong customer base with a thirst for knowledge. <\/p>","content":[{"type":"text","data":"Building a new audience that wants to stick around can be a challenge. But if you\u2019re willing to take the time and look at your data, you\u2019ll find you can bring in a strong customer base with a thirst for knowledge. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As your website grows, you\u2019ll start to notice trends and patterns in your Google Analytics profile. With this info you can make data-based decisions about making your new and existing customers more profitable. <\/p>","content":[{"type":"text","data":"As your website grows, you\u2019ll start to notice trends and patterns in your Google Analytics profile. With this info you can make data-based decisions about making your new and existing customers more profitable. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So get your geek on, and start crunching those numbers!<\/p>","content":[{"type":"text","data":"So get your geek on, and start crunching those numbers!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/17824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=17824"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/17824\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/17831"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=17824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=17824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=17824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}