{"id":18042,"date":"2019-06-05T10:00:39","date_gmt":"2019-06-05T16:00:39","guid":{"rendered":"https:\/\/memberpress.com\/?p=18042"},"modified":"2026-03-02T11:18:56","modified_gmt":"2026-03-02T16:18:56","slug":"how-to-write-a-killer-welcome-email","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/how-to-write-a-killer-welcome-email\/","title":{"rendered":"Wie man eine tolle Willkommens-E-Mail schreibt"},"content":{"rendered":"<p>Stellen Sie sich vor, Sie \u00f6ffnen Ihren Posteingang und stellen fest, dass Sie zw\u00f6lf neue E-Mails erhalten haben, darunter mehrere Marketing-E-Mails.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69dec42344d97\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dec42344d97\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-write-a-killer-welcome-email\/#Write_a_Straightforward_and_Interesting_Subject_Line\" >Schreiben Sie eine unkomplizierte und interessante Betreffzeile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-write-a-killer-welcome-email\/#Write_Straightforward_Body_Copy_and_Use_Images\" >Schreiben Sie einen einfachen Text und verwenden Sie Bilder<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-write-a-killer-welcome-email\/#Incentives_and_Benefits\" >Anreize und Vorteile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-write-a-killer-welcome-email\/#A_Few_Final_Tips\" >Ein paar abschlie\u00dfende Tipps<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Sie \u00f6ffnen eine Mitteilung Ihres Arbeitgebers \u00fcber ein bevorstehendes Arbeitsereignis und werfen dann einen Blick auf eine Mitteilung der Schule Ihres Kindes. <\/p>\n\n\n\n<p>Vielleicht gef\u00e4llt Ihnen der in der Betreffzeile angepriesene $10-Gutschein von Ihrem Lieblings-Asiaten, also \u00f6ffnen Sie auch diese E-Mail. Aber die Wahrscheinlichkeit, dass Sie sich eine der anderen Marketing-E-Mails ansehen, ist gering bis gar nicht vorhanden.<\/p>\n\n\n\n<p>Statistisch gesehen, werden Sie die anderen ohne einen zweiten Blick l\u00f6schen.<\/p>\n\n\n\n<p>Von allen E-Mails werden 75% gar nicht erst ge\u00f6ffnet, und nur 15% der <a href=\"https:\/\/optinmonster.com\/whats-a-good-email-open-rate-and-how-you-can-improve-yours\/\">Marketing-E-Mails<\/a> sind. Aber es gibt auch eine gute Nachricht! Wenn es sich um eine Willkommens-E-Mail handelt, steigt die Statistik auf 35-50%. <\/p>\n\n\n\n<p>Es ist auch <a href=\"https:\/\/www.business2community.com\/email-marketing\/email-marketing-statistics-guide-email-strategy-2018-01984125\">f\u00fcnfmal mehr<\/a> Die Wahrscheinlichkeit, dass jemand eine Willkommens-E-Mail anklickt, ist gr\u00f6\u00dfer als bei jeder anderen Art von Marketing-E-Mail. Wenn Sie alles richtig machen, werden Sie bei potenziellen Kunden einen guten Eindruck hinterlassen!<\/p>\n\n\n\n<p>Hier finden Sie einige Ratschl\u00e4ge zum Verfassen einer \u00fcberzeugenden E-Mail, die nicht nur die Aufmerksamkeit des Empf\u00e4ngers erregt, sondern auch daf\u00fcr sorgt, dass dieser immer wieder zur\u00fcckkommt:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Write_a_Straightforward_and_Interesting_Subject_Line\"><\/span><strong>Schreiben Sie eine unkomplizierte und interessante Betreffzeile<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wenn sie nicht wissen, worum es sich handelt oder von wem es stammt, werden sie es nicht anklicken. <\/p>\n\n\n\n<p>Deshalb ist es wichtig, in der Betreffzeile Ihrer Willkommens-E-Mail direkt zu sein. Stellen Sie sicher, dass Sie sie willkommen hei\u00dfen, sofort auf Ihre Marke hinweisen und im Titel eine Art Anreiz oder Vorteil anbieten. (Wir werden sp\u00e4ter mehr \u00fcber Anreize sprechen.) <\/p>\n\n\n\n<p>Es ist auch in Ordnung, locker und interessant zu sein, aber achten Sie darauf, dass Sie der Stimme Ihrer Marke treu bleiben. Die Leute haben sich f\u00fcr E-Mails angemeldet, weil sie Ihre Marke m\u00f6gen, was bedeutet, dass sie auch sch\u00e4tzen, wie Sie Ihre Marke pr\u00e4sentieren! <\/p>\n\n\n\n<p>Wenn Ihre Marke erwachsen und seri\u00f6s ist, sollten Sie darauf achten, dass Ihre Betreffzeile dies widerspiegelt. Wenn Ihre Marke albern und fr\u00f6hlich ist, ist das auch gut so.<\/p>\n\n\n\n<p>Hier sind einige Beispiele daf\u00fcr, wie eine gute E-Mail aussieht (unter Verwendung fiktiver Unternehmen):<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Frank's Fish hei\u00dft Sie willkommen! Holen Sie sich Ihre kostenlosen Fish 'n' Chips. <\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Willkommen! Wie Sie mit der Reader Haven Bibliothek beginnen k\u00f6nnen. <\/strong><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Willkommen bei Sassy Style Booth. Hier ist eine kostenlose \u00dcberraschung!<\/strong><\/li><\/ul>\n\n\n\n<p>Diese sind vielleicht nicht so gut:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Juhu! Wir sind froh, Sie an Bord zu haben.<\/strong> (An Bord von was? Und von wem ist das?)<\/li><li><strong>Willkommen bei Baby Clothes. <\/strong>(Es ist ein Markenzeichen, und das ist gut, aber warum sollte jemand Ihre E-Mail \u00f6ffnen? Was bieten Sie an? Welchen Nutzen k\u00f6nnen Sie ihnen bringen?)<\/li><li><strong>Willkommen bei Pizza &amp; Friends. Du bist g8! \ud83d\ude00 \ud83d\ude42 <3 <\/strong>(Es ist in Ordnung, leger zu sein, aber es gibt einen schmalen Grat zwischen leger und unprofessionell. Verwenden Sie eine einigerma\u00dfen gute Grammatik und keine Emojis, es sei denn, Ihre Marke verlangt es wirklich. Sie sind ohnehin oft urheberrechtlich gesch\u00fctzt.)<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Write_Straightforward_Body_Copy_and_Use_Images\"><\/span>Schreiben Sie einen einfachen Text und verwenden Sie Bilder<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Willkommens-E-Mails sind in der Regel kurz. In nur 50-150 W\u00f6rtern m\u00fcssen Sie das Interesse des Empf\u00e4ngers wecken und <a href=\"https:\/\/optinmonster.com\/welcome-email-examples-that-build-trust-with-subscribers\/\">ihm oder ihr einen pers\u00f6nlichen Wert verleihen<\/a>. <\/p>\n\n\n\n<p>Aber versuchen Sie nicht, zu viel auf einmal zu erreichen. Einen Gutschein anzubieten, Anweisungen f\u00fcr die Nutzung Ihrer Website zu geben und sich in der Begr\u00fc\u00dfung ausf\u00fchrlich zu \u00e4u\u00dfern, ist wahrscheinlich zu viel f\u00fcr eine E-Mail und k\u00f6nnte den Empf\u00e4nger verwirren. <\/p>\n\n\n\n<p>Wenn Sie Ihre Botschaft einfach halten, ist es f\u00fcr den Empf\u00e4nger leichter zu verstehen, welchen Nutzen Sie ihm bieten wollen. <\/p>\n\n\n\n<p>Erinnern Sie sich auch an das Sprichwort \"Ein Bild sagt mehr als tausend Worte\"? Wenn Sie k\u00f6nnen, sollten Sie in Ihre E-Mail entsprechende Symbole und Bilder einf\u00fcgen. Bilder verbessern die Lesbarkeit und das Erscheinungsbild. <\/p>\n\n\n\n<p>Aber auch hier gilt: Halten Sie es einfach und interessant. W\u00e4hlen Sie keine Icons, die verwirrend oder schwer zu verstehen sind. Seien Sie bunt und verwenden Sie Dinge, die den Empf\u00e4nger an Ihre Marke erinnern.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Incentives_and_Benefits\"><\/span><strong>Anreize und Vorteile<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Es gibt viele Ideen, was in einer Willkommens-E-Mail enthalten sein sollte, um dem Empf\u00e4nger einen Nutzen zu bieten. M\u00f6glicherweise hat sich der Empf\u00e4nger f\u00fcr den Erhalt von E-Mails Ihres Unternehmens angemeldet, weil er von einem Anreiz oder Vorteil angezogen wurde. Ein Coupon ist immer eine gute Idee. <\/p>\n\n\n\n<p>Der Coupon k\u00f6nnte ein Angebot f\u00fcr einen Preisnachlass, einen prozentualen Nachlass oder ein \"Kaufe einen und bekomme einen\" sein. Sie k\u00f6nnen auch eine Art kostenloses Geschenk anbieten. Dies k\u00f6nnte ein herunterladbarer Spickzettel, ein Ebook, ein T-Shirt, ein verbesserter Zugang zu Ihrer Website usw. sein. <\/p>\n\n\n\n<p>Wenn Sie nicht daran interessiert sind, ihnen einen Anreiz zu bieten, geben Sie ihnen einen Vorteil: Geben Sie eine Anleitung zur Nutzung Ihrer Website. Begr\u00fc\u00dfen Sie sie in Ihrem Blog und verweisen Sie sie auf einige Ihrer beliebtesten Artikel. Beantworten Sie Fragen, die sie m\u00f6glicherweise haben. <\/p>\n\n\n\n<p>Was auch immer Sie tun, stellen Sie sicher, dass Sie etwas enthalten, das den Empf\u00e4nger begeistert. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Few_Final_Tips\"><\/span><strong>Ein paar abschlie\u00dfende Tipps<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Senden Sie Ihre Willkommens-E-Mail am Tag der Anmeldung eines neuen Abonnenten. Je l\u00e4nger Sie warten, desto unwahrscheinlicher ist es, dass er sie \u00f6ffnet. <\/p>\n\n\n\n<p>Bieten Sie einen Link an, der sie dazu einl\u00e4dt, Ihren Social-Media-Seiten beizutreten. So haben Sie mehr M\u00f6glichkeiten zur Interaktion. Und geben Sie ihnen einen Ausweg! Es ist h\u00f6flich, eine Schaltfl\u00e4che zum Abbestellen einzubauen.<\/p>\n\n\n\n<p>Nebenbei bemerkt, enthalten viele der automatisierten MemberPress-E-Mail-Vorlagen\u00a0<strong>Standard-Sternchen<\/strong>\u00a0in der Betreffzeile und im Text der E-Mail. Ziehen Sie in Erw\u00e4gung, diese zu entfernen, um Ihren E-Mails einen pers\u00f6nlicheren Charakter zu verleihen.<\/p>\n\n\n\n<p>Erinnern Sie sich:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Seien Sie in Ihrer Betreffzeile immer interessant und geradlinig. Wenn Sie vage bleiben, kann Ihr Schiff untergehen.<\/li><li>Halten Sie Ihre E-Mail-Nachrichten kurz und pr\u00e4gnant und verwenden Sie auff\u00e4llige, relevante Bilder.<\/li><li>Bieten Sie einen Anreiz oder einen Vorteil.<\/li><\/ul>\n\n\n\n<p>Stellen Sie sich vor, Sie verkaufen Katzenkissen. Ein eingefleischter Katzenfan \u00f6ffnet seinen Posteingang. Er sieht ein paar E-Mails, die ihn interessieren, aber es gibt auch andere, die ihn nicht interessieren. <\/p>\n\n\n\n<p>Wird Ihre Willkommens-E-Mail ankommen? Wird er sie \u00f6ffnen? Wird er sie lesen? Befolgen Sie diese einfachen Richtlinien, und Ihre E-Mail wird der Hammer sein!<\/p>\n\n\n\n<p>Haben Sie eine tolle Willkommens-E-Mail verschickt?  Haben Sie weitere Fragen zum Versand erfolgreicher Marketing-E-Mails? Bitte lassen Sie es uns in den Kommentaren unten wissen.<\/p>\n\n\n\n<p><strong>Wenn Ihnen dieser Artikel gefallen hat, sollten Sie <\/strong><a href=\"https:\/\/memberpress.com\/de\/subscribe-to-the-memberpress-blog\/\"><strong>den MemberPress-Blog abonnieren<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Imagine you open your inbox to find you have twelve new emails, including several marketing ones. You open one from your employer about an upcoming work event, then glance at one from your kid\u2019s school. Maybe you like the $10-off coupon being advertised in its subject line from your favorite Asian joint, so you open [\u2026]<\/p>\n","protected":false},"author":21697,"featured_media":18170,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474,1475],"tags":[169,492],"class_list":{"0":"post-18042","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-membership-site","8":"category-retention-and-loyalty","9":"tag-email-marketing","10":"tag-welcome-email","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Seventy-five percent of all emails are never even opened, but when it\u2019s a welcome email it&#039;s 35\u201350 percent. 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"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Maybe you like the $10-off coupon being advertised in its subject line from your favorite Asian joint, so you open that one as well. But the chances that you\u2019ll look at any of the other marketing emails are slim to none.<\/p>","content":[{"type":"text","data":"Maybe you like the $10-off coupon being advertised in its subject line from your favorite Asian joint, so you open that one as well. But the chances that you\u2019ll look at any of the other marketing emails are slim to none."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Statistically, you\u2019ll delete the others without a second glance.<\/p>","content":[{"type":"text","data":"Statistically, you\u2019ll delete the others without a second glance."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Of all emails, 75% are never even opened, and only 15% of <a href=\"https:\/\/optinmonster.com\/whats-a-good-email-open-rate-and-how-you-can-improve-yours\/\">marketing emails<\/a> are. But there is good news! When it\u2019s a welcome email, the statistic rises to 35\u201350%. <\/p>","content":[{"type":"text","data":"Of all emails, 75% are never even opened, and only 15% of <a href=\"https:\/\/optinmonster.com\/whats-a-good-email-open-rate-and-how-you-can-improve-yours\/\">marketing emails<\/a> are. But there is good news! When it\u2019s a welcome email, the statistic rises to 35\u201350%. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It\u2019s also <a href=\"https:\/\/www.business2community.com\/email-marketing\/email-marketing-statistics-guide-email-strategy-2018-01984125\">five times more<\/a> likely that someone will click through a welcome email than any other kind of marketing email. If you do things right, you stand to make a great impression on potential customers!<\/p>","content":[{"type":"text","data":"It\u2019s also <a href=\"https:\/\/www.business2community.com\/email-marketing\/email-marketing-statistics-guide-email-strategy-2018-01984125\">five times more<\/a> likely that someone will click through a welcome email than any other kind of marketing email. If you do things right, you stand to make a great impression on potential customers!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here is some advice on writing a killer email that not only grabs the attention of the recipient but keeps them coming back for more:<\/p>","content":[{"type":"text","data":"Here is some advice on writing a killer email that not only grabs the attention of the recipient but keeps them coming back for more:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Write a Straightforward and Interesting Subject Line<\/strong><\/h2>","content":"Schreiben Sie eine unkomplizierte und interessante Betreffzeile","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If they don\u2019t know what it is or who it\u2019s from, they\u2019re not going to click on it. <\/p>","content":[{"type":"text","data":"If they don\u2019t know what it is or who it\u2019s from, they\u2019re not going to click on it. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>That\u2019s why it\u2019s essential to be straightforward in the subject line of your welcome email. Make sure you welcome them, immediately indicate your brand, and offer some kind of incentive or benefit in the title. (We\u2019ll talk more about incentives later.) <\/p>","content":[{"type":"text","data":"That\u2019s why it\u2019s essential to be straightforward in the subject line of your welcome email. Make sure you welcome them, immediately indicate your brand, and offer some kind of incentive or benefit in the title. (We\u2019ll talk more about incentives later.) "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It\u2019s also okay to be casual and interesting, but make sure you stay true to the voice of your brand. People signed up for emails because they liked your brand, which means they appreciate how you present your brand as well! <\/p>","content":[{"type":"text","data":"It\u2019s also okay to be casual and interesting, but make sure you stay true to the voice of your brand. People signed up for emails because they liked your brand, which means they appreciate how you present your brand as well! "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If your brand is mature and serious, make sure your subject line reflects that. If your brand is goofy and lighthearted, then that\u2019s great too.<\/p>","content":[{"type":"text","data":"If your brand is mature and serious, make sure your subject line reflects that. If your brand is goofy and lighthearted, then that\u2019s great too."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here are a few examples of what a good email looks like (using make-believe companies):<\/p>","content":[{"type":"text","data":"Here are a few examples of what a good email looks like (using make-believe companies):"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Frank\u2019s Fish welcomes you! Get your free fish \u2019n\u2019 chips. <\/strong><\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Frank's Fish hei\u00dft Sie willkommen! Holen Sie sich Ihre kostenlosen Fish 'n' Chips. <\/strong><\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Welcome! How to get started with Reader Haven Library. <\/strong><\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Willkommen! Wie Sie mit der Reader Haven Bibliothek beginnen k\u00f6nnen. <\/strong><\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Welcome to Sassy Style Booth. Here\u2019s a free surprise!<\/strong><\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Willkommen bei Sassy Style Booth. Hier ist eine kostenlose \u00dcberraschung!<\/strong><\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>These might not be as good:<\/p>","content":[{"type":"text","data":"These might not be as good:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Yay! We\u2019re glad to have you on board.<\/strong> (On board what? And who is this from?)<\/li><li><strong>Welcome to Baby Clothes. <\/strong>(It\u2019s branded, and that\u2019s good, but why would someone open your email? What are you offering? What benefit can you bring them?)<\/li><li><strong>Welcome to Pizza &amp; Friends. You r g8! :D :) &lt;3 <\/strong>(It\u2019s okay to be casual, but there is a fine line between casual and unprofessional. Use reasonably good grammar, and don\u2019t use emojis unless your brand really calls for it. They are often copyrighted, anyways.)<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Juhu! Wir sind froh, Sie an Bord zu haben.<\/strong> (An Bord von was? Und von wem ist das?)<\/li><li><strong>Willkommen bei Baby Clothes. <\/strong>(Es ist ein Markenzeichen, und das ist gut, aber warum sollte jemand Ihre E-Mail \u00f6ffnen? Was bieten Sie an? Welchen Nutzen k\u00f6nnen Sie ihnen bringen?)<\/li><li><strong>Willkommen bei Pizza &amp; Friends. You r g8! :D :) &lt;3 <\/strong>(Es ist in Ordnung, leger zu sein, aber es gibt einen schmalen Grat zwischen leger und unprofessionell. Verwenden Sie eine einigerma\u00dfen gute Grammatik und keine Emojis, es sei denn, Ihre Marke verlangt es wirklich. Sie sind ohnehin oft urheberrechtlich gesch\u00fctzt.)<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Write Straightforward Body Copy, and Use Images<\/h2>","content":"Schreiben Sie einen einfachen Text und verwenden Sie Bilder","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Welcome emails are generally short. In just 50\u2013150 words, you\u2019ve got to captivate the interest of the recipient and <a href=\"https:\/\/optinmonster.com\/welcome-email-examples-that-build-trust-with-subscribers\/\">give him or her personal value<\/a>. <\/p>","content":[{"type":"text","data":"Welcome emails are generally short. In just 50\u2013150 words, you\u2019ve got to captivate the interest of the recipient and <a href=\"https:\/\/optinmonster.com\/welcome-email-examples-that-build-trust-with-subscribers\/\">give him or her personal value<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But don\u2019t try to accomplish too much in one go. Offering a coupon, giving instructions for how to use your site, and being verbose in your welcome all at once is probably too much for one email and could confuse the recipient. <\/p>","content":[{"type":"text","data":"But don\u2019t try to accomplish too much in one go. Offering a coupon, giving instructions for how to use your site, and being verbose in your welcome all at once is probably too much for one email and could confuse the recipient. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Keeping your message straightforward makes it easier for the recipient to understand what benefit you\u2019re going to give them. <\/p>","content":[{"type":"text","data":"Keeping your message straightforward makes it easier for the recipient to understand what benefit you\u2019re going to give them. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Also, remember the saying a picture is worth a thousand words? If you can, include applicable icons and images in your email. Images improve readability and appearance. <\/p>","content":[{"type":"text","data":"Also, remember the saying a picture is worth a thousand words? If you can, include applicable icons and images in your email. Images improve readability and appearance. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But again, keep it simple and interesting. Don\u2019t choose icons that are confusing or hard to understand. Be colorful and use things that remind the recipient of your brand.<\/p>","content":[{"type":"text","data":"But again, keep it simple and interesting. Don\u2019t choose icons that are confusing or hard to understand. Be colorful and use things that remind the recipient of your brand."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Incentives and Benefits<\/strong><\/h2>","content":"Anreize und Vorteile","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>There are plenty of ideas for what to include in a welcome email in order to provide benefit to the recipient. In fact, the recipient may have subscribed to receive emails from your business because they were attracted to an incentive or benefit in the first place. A coupon is always a good idea. <\/p>","content":[{"type":"text","data":"There are plenty of ideas for what to include in a welcome email in order to provide benefit to the recipient. In fact, the recipient may have subscribed to receive emails from your business because they were attracted to an incentive or benefit in the first place. A coupon is always a good idea. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The coupon could be an offer for money off, a percentage off, or a buy-one-get-one. You can also offer some sort of free gift. This could be a downloadable cheat sheet, an ebook, a T-shirt, greater access to your website, etc. <\/p>","content":[{"type":"text","data":"The coupon could be an offer for money off, a percentage off, or a buy-one-get-one. You can also offer some sort of free gift. This could be a downloadable cheat sheet, an ebook, a T-shirt, greater access to your website, etc. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you aren\u2019t interested in offering them an incentive, give them a benefit: Provide directions on how to use your website. Welcome them to your blog and direct them to some of your most popular articles. Answer questions they may have. <\/p>","content":[{"type":"text","data":"If you aren\u2019t interested in offering them an incentive, give them a benefit: Provide directions on how to use your website. Welcome them to your blog and direct them to some of your most popular articles. Answer questions they may have. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Whatever you do, make sure to include something the recipient will be excited about. <\/p>","content":[{"type":"text","data":"Whatever you do, make sure to include something the recipient will be excited about. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>A Few Final Tips<\/strong><\/h2>","content":"Ein paar abschlie\u00dfende Tipps","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Send your welcome email the day a new subscriber signs up. The longer you wait, the less likely they are to open it. <\/p>","content":[{"type":"text","data":"Send your welcome email the day a new subscriber signs up. The longer you wait, the less likely they are to open it. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Provide a link inviting them to join your social media pages. This gives you more opportunities to interact. And allow them a way out! It is a courtesy to include an Unsubscribe button.<\/p>","content":[{"type":"text","data":"Provide a link inviting them to join your social media pages. This gives you more opportunities to interact. And allow them a way out! It is a courtesy to include an Unsubscribe button."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As a side note, many of the MemberPress automated email templates include\u00a0<strong>default asterisks<\/strong>\u00a0in the email subject line and body. Consider removing them to give your emails a more personalized feel.<\/p>","content":[{"type":"text","data":"As a side note, many of the MemberPress automated email templates include\u00a0<strong>default asterisks<\/strong>\u00a0in the email subject line and body. Consider removing them to give your emails a more personalized feel."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Remember:<\/p>","content":[{"type":"text","data":"Remember:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Always be interesting and straightforward in your subject line. Being vague can sink your ship.<\/li><li>Keep your email messages concise, and use eye-catching, relevant images.<\/li><li>Offer an incentive or benefit.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Seien Sie in Ihrer Betreffzeile immer interessant und geradlinig. Wenn Sie vage bleiben, kann Ihr Schiff untergehen.<\/li><li>Halten Sie Ihre E-Mail-Nachrichten kurz und pr\u00e4gnant und verwenden Sie auff\u00e4llige, relevante Bilder.<\/li><li>Bieten Sie einen Anreiz oder einen Vorteil.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Imagine you sell cat cushions. A die-hard cat fan opens his inbox. He sees a few emails he\u2019s interested in, but there are others he doesn\u2019t care about. <\/p>","content":[{"type":"text","data":"Imagine you sell cat cushions. A die-hard cat fan opens his inbox. He sees a few emails he\u2019s interested in, but there are others he doesn\u2019t care about. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Is your welcome email going to make the cut? Will he open it? Will he read it? Follow these simple guidelines, and yours will be killer!<\/p>","content":[{"type":"text","data":"Is your welcome email going to make the cut? Will he open it? Will he read it? Follow these simple guidelines, and yours will be killer!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Have you sent a killer welcome email? \u00a0Do you have more questions on sending successful marketing emails? Please let us know in the comments below.<\/p>","content":[{"type":"text","data":"Have you sent a killer welcome email? \u00a0Do you have more questions on sending successful marketing emails? Please let us know in the comments below."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to <\/strong><a href=\"https:\/\/memberpress.com\/subscribe-to-the-memberpress-blog\/\"><strong>subscribe to the MemberPress blog<\/strong><\/a><strong>!<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to <\/strong><a href=\"https:\/\/memberpress.com\/subscribe-to-the-memberpress-blog\/\"><strong>subscribe to the MemberPress blog<\/strong><\/a><strong>!<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/18042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/21697"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=18042"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/18042\/revisions"}],"predecessor-version":[{"id":79548,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/18042\/revisions\/79548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/18170"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=18042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=18042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=18042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}