{"id":18121,"date":"2019-05-29T11:37:26","date_gmt":"2019-05-29T17:37:26","guid":{"rendered":"https:\/\/memberpress.com\/?p=18121"},"modified":"2025-09-02T12:14:06","modified_gmt":"2025-09-02T16:14:06","slug":"retaining-your-membership-students-a-practical-guide-to-customer-delight-and-loyalty","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/retaining-your-membership-students-a-practical-guide-to-customer-delight-and-loyalty\/","title":{"rendered":"Binden Sie Ihre Mitglieder: Ein praktischer Leitfaden f\u00fcr Kundenzufriedenheit und Loyalit\u00e4t"},"content":{"rendered":"<p>Das ist die Sache mit <a href=\"https:\/\/memberpress.com\/de\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Einf\u00fchrung in die MemberPress-Kurse\">Mitgliedschaftskurse<\/a>: Ein Verkauf ist nur der erste Schritt in einem viel l\u00e4ngeren Austausch. Ihre Beziehung zu den Kursteilnehmern ist ein Marathon, kein Sprint, und Ihr wirklicher Ertrag wird sich aus dem Aufbau sinnvoller Beziehungen ergeben, die sich im Laufe der Zeit auszahlen. <br><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d3f9c62d1e7\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d3f9c62d1e7\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/retaining-your-membership-students-a-practical-guide-to-customer-delight-and-loyalty\/#1_Lock_in_Your_Onboarding\" >1. Sichern Sie sich Ihr Onboarding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/retaining-your-membership-students-a-practical-guide-to-customer-delight-and-loyalty\/#2_Focus_on_Quick_Wins\" >2. Fokus auf Quick Wins<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/retaining-your-membership-students-a-practical-guide-to-customer-delight-and-loyalty\/#3_Automate_Check-ins\" >3. Check-ins automatisieren<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/retaining-your-membership-students-a-practical-guide-to-customer-delight-and-loyalty\/#4_Celebrate_Student_Successes\" >4. Feiern Sie die Erfolge der Sch\u00fcler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/retaining-your-membership-students-a-practical-guide-to-customer-delight-and-loyalty\/#5_Build_a_Community\" >5. Eine Gemeinschaft aufbauen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/retaining-your-membership-students-a-practical-guide-to-customer-delight-and-loyalty\/#6_Focus_on_Quality_Interactions_%E2%80%93_Not_%E2%80%9CStuff%E2%80%9D\" >6. Konzentration auf hochwertige Interaktionen - nicht auf \"Zeug\"<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/retaining-your-membership-students-a-practical-guide-to-customer-delight-and-loyalty\/#7_Every_Interaction_Matters\" >7. Jede Interaktion ist wichtig<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Es ist unglaublich wichtig, dass Sie Ihr Unternehmen von Grund auf als kundenorientiertes Unternehmen mit einer <a href=\"https:\/\/memberpress.com\/de\/blog\/membership-site-retention\/\" title=\"\">Einbehaltungsplan<\/a> die in jede Ihrer Entscheidungen einflie\u00dft. <br><\/p>\n\n\n\n<p>Im Allgemeinen l\u00e4uft es auf Folgendes hinaus: <strong>Ihre Kunden immer wieder aufs Neue zu \u00fcberraschen und zu begeistern. <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"500\" height=\"390\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Surprised.gif\" alt=\"\" class=\"wp-image-18122\"\/><\/figure>\n\n\n\n<p>Um die Teilnehmer an Ihre Mitgliedskurse zu binden, m\u00fcssen Sie bei der Gestaltung ihrer Erfahrungen immer wieder \u00fcber sich hinauswachsen.<br><\/p>\n\n\n\n<p>Um einen soliden Plan zu erstellen, sind Arbeit, Konzentration und etwas Know-how erforderlich. Lassen Sie uns \u00fcber M\u00f6glichkeiten sprechen, wie Sie die Kundenbindung in jeder Phase der Customer Journey ber\u00fccksichtigen k\u00f6nnen. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-lock-in-your-onboarding\"><span class=\"ez-toc-section\" id=\"1_Lock_in_Your_Onboarding\"><\/span>1. Sichern Sie sich Ihr Onboarding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Von dem Moment an, in dem sich ein neuer Student anmeldet, sollten Sie an diese langfristige Beziehung denken. Und eine starke Einf\u00fchrungssequenz ist ein fantastischer Weg, um den Grundstein f\u00fcr eine gesunde Beziehung zu legen. <br><\/p>\n\n\n\n<p>Stellen Sie sich das so vor: Die schwierigsten Kunden, die Sie langfristig an sich binden k\u00f6nnen, sind diejenigen, die immer wieder Schwierigkeiten haben, den von Ihnen gebotenen Wert zu verstehen. <br><\/p>\n\n\n\n<p>Das Besondere an einem guten Onboarding ist, dass sich die neuen Kursteilnehmer mit dem Kurs vertraut machen, so dass sie wissen, welche Optionen und Tools zur Verf\u00fcgung stehen und jedes Element optimal nutzen k\u00f6nnen. <\/p>\n\n\n\n<p><br>Gebildete Nutzer sind besser in der Lage, den Dienst an ihre Bed\u00fcrfnisse anzupassen. Sie wissen, wie sie kleinere Probleme l\u00f6sen k\u00f6nnen, ohne den Vorgang abzubrechen (oder Sie um Hilfe zu bitten). Jede Aktion, die sie durchf\u00fchren, ist mit weniger Reibungsverlusten verbunden. <br><\/p>\n\n\n\n<p>Nutzer, die sich die Zeit genommen haben, einen bestimmten Dienst oder eine bestimmte Plattform gut kennenzulernen, sind auch weniger geneigt, zu wechseln und ein v\u00f6llig neues Tool zu erlernen (oder einen weiteren Kurs mit einem v\u00f6llig neuen Lehrer zu beginnen).<br><\/p>\n\n\n\n<p>Auf der Nutzerseite sorgt ein gutes Onboarding f\u00fcr eine nahtlose Erfahrung mit Ihrem Kurs und sie werden wahrscheinlich viel mehr davon haben.<br>Grunds\u00e4tzlich gilt: Die Aufkl\u00e4rung Ihrer Nutzer ist eine Win-Win-Situation und der erste Schritt zum Aufbau einer langfristigen Beziehung. <\/p>\n\n\n\n<p>Nehmen Sie sich also Zeit f\u00fcr Ihre Einf\u00fchrungsphase und \u00fcberpr\u00fcfen Sie immer wieder, wie sie funktioniert. \u00dcberlegen Sie, ob Sie eine kurze E-Mail-Sequenz zusammenstellen, in der Sie die Teilnehmer in der Klasse willkommen hei\u00dfen, ihnen die verschiedenen verf\u00fcgbaren Ressourcen vorstellen und sie nach der ersten oder zweiten Woche fragen, ob sie Fragen haben. <\/p>\n\n\n\n<p>Dazu sp\u00e4ter mehr.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-focus-on-quick-wins\"><span class=\"ez-toc-section\" id=\"2_Focus_on_Quick_Wins\"><\/span>2. Fokus auf Quick Wins<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Es ist leicht, sich in die gro\u00dfen Probleme zu verstricken, in die Fragen, bei denen es um Leben oder Tod eines Abonnements geht. <br><\/p>\n\n\n\n<p>Schlie\u00dflich nehmen die Kursteilnehmer an den Mitgliedskursen teil, weil sie eine gro\u00dfe Ver\u00e4nderung in ihrem Leben anstreben - das Erlernen eines Instruments, die Vorbereitung auf einen Berufswechsel oder das Beherrschen einer neuen Sprache. <br><\/p>\n\n\n\n<p>Es ist leicht, sich so sehr auf unsere allgemeinen Lernziele zu konzentrieren, dass wir einen Tunnelblick bekommen und die unz\u00e4hligen kleineren Elemente \u00fcbersehen, die das wirkliche Verst\u00e4ndnis eines Themas, eines Prozesses oder einer F\u00e4higkeit ausmachen.<br><\/p>\n\n\n\n<p>Die Sache ist die, dass sich winzige H\u00fcrden im Lernprozess summieren und den ganzen Zug zum Stillstand bringen k\u00f6nnen. Andererseits, <a href=\"https:\/\/blog.churnbuster.io\/founders-dont-understand-churn\/\">kleine Erfolge k\u00f6nnen sich wie ein Schneeball ausbreiten<\/a> zu immer gr\u00f6\u00dferen Schritten nach vorn. <br><\/p>\n\n\n\n<p>Etwas Neues zu lernen, kann emotional sehr anstrengend sein, und manchmal brauchen wir nur einen schnellen \"Sieg\", um zu zeigen, dass wir f\u00e4hig sind, zu wachsen. <br><\/p>\n\n\n\n<p>Sie sind bereits dabei, gro\u00dfe Themen in Unterrichtspl\u00e4ne aufzugliedern. Denken Sie also auch an Mikrolektionen und kleine Schritte, die Sie Ihren Sch\u00fclern erm\u00f6glichen k\u00f6nnen. Denken Sie daran: Diese Erfolge sind bedeutsam und zeigen, dass Sie Ihren Sch\u00fclern auch bei den gr\u00f6\u00dferen Themen helfen k\u00f6nnen. Stellen Sie sicher, dass Sie diese Erfolge auch kommunizieren.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-automate-check-ins\"><span class=\"ez-toc-section\" id=\"3_Automate_Check-ins\"><\/span>3. Check-ins automatisieren<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/blog.churnbuster.io\/keep-customers-churning-out-one-tactic\/\">Engagement f\u00fcr Ihre Sch\u00fcler<\/a> ist der Schl\u00fcssel zum langfristigen Behalten der Inhalte. Schlie\u00dflich gibt es im Internet eine F\u00fclle kostenloser Ressourcen, mit denen man so ziemlich jede F\u00e4higkeit erlernen oder sich in fast jedes Thema vertiefen kann. <br><\/p>\n\n\n\n<p>Ein Lehrer mit einer pers\u00f6nlichen Note und einer Investition in das Lernen seiner Sch\u00fcler ist eines der wichtigsten Verkaufsargumente f\u00fcr Mitgliedskurse. <br><\/p>\n\n\n\n<p>Je nach der Anzahl der Sch\u00fcler, die Sie betreuen, k\u00f6nnen Sie sich selbst Erinnerungen f\u00fcr diese Kontrollbesuche setzen. Die Sache ist die, dass es \u00fcberw\u00e4ltigend werden kann, wenn man versucht, sich einzeln und auf Zuruf zu melden. Denken Sie also \u00fcber eine Automatisierung des Prozesses nach.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"613\" height=\"401\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Automated-checkin.png\" alt=\"\" class=\"wp-image-18124\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Automated-checkin.png 613w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Automated-checkin-300x196.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Automated-checkin-260x170.png 260w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Automated-checkin-156x102.png 156w\" sizes=\"(max-width: 613px) 100vw, 613px\" \/><\/figure>\n\n\n\n<p>Automatisierte Nachrichten klingen vielleicht roboterhaft, aber das muss nicht sein. Gut formulierte E-Mails <a href=\"https:\/\/postmarkapp.com\/blog\/what-not-to-do-when-transactional-emails-become-too-robotic\">mit Ihrer Stimme geschrieben<\/a> kann ein gro\u00dfartiges Instrument sein, um Sch\u00fclern zu helfen, ihre Sorgen anzusprechen und ihre Erfolge mitzuteilen, wenn die Dinge gut laufen. <br><\/p>\n\n\n\n<p>Auf diese Weise k\u00f6nnen Sie ein Gespr\u00e4ch er\u00f6ffnen, ohne sich selbst zu \u00fcberfordern. <br><\/p>\n\n\n\n<p>Schauen Sie sich Ihre Einf\u00fchrungs-E-Mails an und fragen Sie sich, wo es auf dem Weg durch den Kurs Reibungspunkte geben k\u00f6nnte. Die Zeit nach einer Pr\u00fcfung kann zum Beispiel eine Zeit sein, in der die Studierenden in Frage stellen, ob ein Kurs ihre Zeit und M\u00fche wert ist. <br><\/p>\n\n\n\n<p>Nach einem Monat werden Ihre Studenten wahrscheinlich ihre erste Rechnung erhalten. Das ist ein guter Zeitpunkt, um ihnen die Hand zu reichen und ihnen zu zeigen, dass sie wertgesch\u00e4tzt werden und in sie investiert wird. Denken Sie an Situationen, in denen Ihre Sch\u00fcler eine zus\u00e4tzliche helfende Hand oder eine Erinnerung daran brauchen, wie weit sie bereits gekommen sind. <br>Hei\u00dfer Tipp: Bleiben Sie nicht bei Check-Ins stehen. Die E-Mail-Automatisierung ist eine hervorragende M\u00f6glichkeit, proaktiv mit Ihren Kunden zu interagieren. Hier sind weitere Beispiele f\u00fcr<a href=\"https:\/\/blog.churnbuster.io\/9-retention-emails-to-reduce-churn\/\"> E-Mails, die Sie verwenden k\u00f6nnen<\/a> um Kunden zu begeistern und zu binden. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-celebrate-student-successes\"><span class=\"ez-toc-section\" id=\"4_Celebrate_Student_Successes\"><\/span>4. Feiern Sie die Erfolge der Sch\u00fcler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je nachdem, welche Art von Kursen Sie anbieten und wie viele Studierende Sie haben, kann das ganz unterschiedlich aussehen. Unabh\u00e4ngig davon gibt es zahlreiche M\u00f6glichkeiten, den Erfolg Ihrer (ehemaligen und aktuellen) Studierenden zu pr\u00e4sentieren<strong><em> wenn Sie den Dialog aufnehmen<\/em><\/strong>. <br><\/p>\n\n\n\n<p>Ziehen Sie in Erw\u00e4gung, eine Frage in Ihre automatischen Check-in-Nachrichten aufzunehmen, etwa nach dem Motto: \"Hast du irgendwelche Erfolge, die du mitteilen m\u00f6chtest?\" Sie k\u00f6nnen hier die Initiative ergreifen und (mit Erlaubnis des Sch\u00fclers) die Antworten selbst weitergeben. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"676\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Customer-Highlight-1024x676.png\" alt=\"\" class=\"wp-image-18126\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Customer-Highlight-1024x676.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Customer-Highlight-300x198.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Customer-Highlight-768x507.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Customer-Highlight-257x170.png 257w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Customer-Highlight-840x555.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Customer-Highlight-1035x684.png 1035w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Customer-Highlight-700x462.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Customer-Highlight-156x103.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Customer-Highlight.png 1037w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Die Erfolgsgeschichten Ihrer ehemaligen Studenten zu teilen, ist nicht nur eine gro\u00dfartige Marketingtechnik. Es ist auch eine M\u00f6glichkeit, Ihre bestehenden Studenten daran zu erinnern, wo sie hinwollen und dass sich die Herausforderung lohnt.<br><\/p>\n\n\n\n<p>Es ist von gro\u00dfer Bedeutung, dass Sie Ihre Sch\u00fclerinnen und Sch\u00fcler dazu ermutigen, sich als Teil einer gr\u00f6\u00dferen Gemeinschaft zu sehen, denn das pr\u00e4gt die Art und Weise, wie sie diese Art der Interaktion sehen. <br><br>Sie sollen weniger das Gef\u00fchl haben, sich mit einer Gruppe von gesichtslosen Fremden auszutauschen, sondern eher das Gef\u00fchl, Gleichgesinnte an ihrer Seite zu haben. In diesem Sinne:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-build-a-community\"><span class=\"ez-toc-section\" id=\"5_Build_a_Community\"><\/span>5. Eine Gemeinschaft aufbauen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Die meisten Menschen lernen am besten, wenn sie Teil einer Gemeinschaft sind. Die Chancen stehen gut, dass Ihre Sch\u00fclerinnen und Sch\u00fcler von einer offenen Diskussion profitieren werden, und das Online-Lernen sollte sie nicht von der M\u00f6glichkeit des gemeinsamen Lernens ausschlie\u00dfen. <\/p>\n\n\n\n<p>\u00dcberlegen Sie, ob Sie eine Facebook-Gruppe (oder einen anderen Bereich) einrichten und regelm\u00e4\u00dfig Fragen und Ressourcen zur weiteren Erforschung der von Ihnen behandelten Themen ver\u00f6ffentlichen.<\/p>\n\n\n\n<p>Hier ist ein Beispiel aus <a href=\"https:\/\/copyhackers.com\/\">Hacker kopieren<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"669\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Copy-hackers-FB-Group-1024x669.png\" alt=\"\" class=\"wp-image-18127\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Copy-hackers-FB-Group-1024x669.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Copy-hackers-FB-Group-300x196.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Copy-hackers-FB-Group-768x501.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Copy-hackers-FB-Group-260x170.png 260w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Copy-hackers-FB-Group-840x549.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Copy-hackers-FB-Group-1048x684.png 1048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Copy-hackers-FB-Group-700x457.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Copy-hackers-FB-Group-156x102.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Copy-hackers-FB-Group-1080x705.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Copy-hackers-FB-Group.png 1291w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Sie k\u00f6nnen dies sogar in den Rahmen Ihres Unterrichts einbauen. Versuchen Sie zum Beispiel, eine Handvoll Fragen zu stellen und die Sch\u00fcler aufzufordern, in der Gruppe zu antworten. Ziehen Sie in Erw\u00e4gung, die Antworten der Sch\u00fcler auf die in Ihren Materialien gestellten Fragen anonym weiterzugeben. <\/p>\n\n\n\n<p>\u00dcberlegen Sie generell, wie die Sch\u00fcler voneinander und von Ihnen lernen k\u00f6nnen. <\/p>\n\n\n\n<p><strong><em>Denken Sie daran: Die Fragen und Ideen, die Ihre Sch\u00fclerinnen und Sch\u00fcler individuell an Sie herantragen, sind oft Teil eines umfassenderen Gespr\u00e4chs, von dem alle Beteiligten profitieren werden. <\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-focus-on-quality-interactions-not-stuff\">6. Konzentration auf hochwertige Interaktionen - nicht auf \"Zeug\"<\/h3>\n\n\n\n<p>Gro\u00dfartige Botschaften sind ein wichtiger Schritt, aber es ist auch wichtig, dass Sie Ihren Sch\u00fclern Zugang zu Ihnen verschaffen. Ihr wahres Ich. Allzu oft denken digitale Lehrkr\u00e4fte, dass der Trick, um ihren Sch\u00fclern zu helfen, darin besteht, immer mehr Inhalte zu bieten - mehr Ressourcen, mehr Lektionen, mehr Arbeitsbl\u00e4tter usw. <\/p>\n\n\n\n<p>Dies sind gro\u00dfartige Hilfsmittel, die f\u00fcr den Erfolg der Sch\u00fcler absolut unerl\u00e4sslich sind, aber sie reichen nicht immer aus. Schlie\u00dflich ist das Internet voll mit kostenlosen Ressourcen.<\/p>\n\n\n\n<p>Das Angebot, einen kurzen Videoanruf zu t\u00e4tigen, zeigt, dass Sie sich \u00fcber die Standardmethoden hinaus f\u00fcr Ihre Sch\u00fcler engagieren. <\/p>\n\n\n\n<p>Skype und Zoom sind kostenlose Tools f\u00fcr den (digitalen) Dialog. \u00dcberlegen Sie, ob Sie \"Sprechstunden\" einrichten wollen, in denen sich die Studierenden unter vier Augen austauschen k\u00f6nnen, um den Dialog zu vertiefen. Dies kann sogar eine Premium-Funktion sein. <\/p>\n\n\n\n<p>Der Trick dabei ist, eine zus\u00e4tzliche Ebene der Verbindung anzubieten, die Ihnen und Ihren Sch\u00fclern die M\u00f6glichkeit gibt, sich gegenseitig als Individuen kennenzulernen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-every-interaction-matters\"><span class=\"ez-toc-section\" id=\"7_Every_Interaction_Matters\"><\/span>7. Jede Interaktion ist wichtig<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wenn Sie wollen, dass Ihre Sch\u00fcler langfristig bei Ihnen bleiben, m\u00fcssen Sie sich neben Ihren \u00fcbergeordneten Zielen auch auf die kleinen Momente konzentrieren. 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Tactics"}],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[],"defaultGraph":"Article","defaultPostTypeGraph":""},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 17:50:32","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2020-12-21 16:18:05","updated":"2026-03-03 15:06:50"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tRetaining Your Membership Students: A Practical Guide to Customer Delight and Loyalty\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"Advice","link":"https:\/\/memberpress.com\/de\/blog\/category\/advice\/"},{"label":"Retaining Your Membership Students: A Practical Guide to Customer Delight and Loyalty","link":"https:\/\/memberpress.com\/de\/blog\/retaining-your-membership-students-a-practical-guide-to-customer-delight-and-loyalty\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Here\u2019s the thing with <a href=\"https:\/\/memberpress.com\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Introducing MemberPress Courses\">membership courses<\/a>: making a sale is only the first step in a much longer exchange. Your relationship with the students that join your courses is a marathon, not a sprint, and your real revenue will come from building meaningful connections that pay dividends over time. <br><\/p>","content":[{"type":"text","data":"Here\u2019s the thing with <a href=\"https:\/\/memberpress.com\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Introducing MemberPress Courses\">membership courses<\/a>: making a sale is only the first step in a much longer exchange. Your relationship with the students that join your courses is a marathon, not a sprint, and your real revenue will come from building meaningful connections that pay dividends over time. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It\u2019s incredibly important to craft your business from the ground up as a customer-focused enterprise with a <a href=\"https:\/\/memberpress.com\/blog\/membership-site-retention\/\" title=\"\">retention plan<\/a> that factors into every decision you make. <br><\/p>","content":[{"type":"text","data":"It\u2019s incredibly important to craft your business from the ground up as a customer-focused enterprise with a <a href=\"https:\/\/memberpress.com\/blog\/membership-site-retention\/\" title=\"\">retention plan<\/a> that factors into every decision you make. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Generally, it comes down to this: <strong>surprising and delighting your customers again and again. <\/strong><\/p>","content":[{"type":"text","data":"Generally, it comes down to this: <strong>surprising and delighting your customers again and again. <\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Surprised.gif\" alt=\"\" class=\"wp-image-18122\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Surprised.gif","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Surprised.gif"},"style":{"width":500,"height":390,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>Retaining students in your membership courses means consistently going above and beyond as you shape their experience.<br><\/p>","content":[{"type":"text","data":"Retaining students in your membership courses means consistently going above and beyond as you shape their experience.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It\u2019ll take work, focus, and some know-how to build a solid plan. Let\u2019s talk about ways that you can build a retention focus into every stage of the customer journey. <\/p>","content":[{"type":"text","data":"It\u2019ll take work, focus, and some know-how to build a solid plan. Let\u2019s talk about ways that you can build a retention focus into every stage of the customer journey. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"1-lock-in-your-onboarding\">1. Lock in Your Onboarding<\/h3>","content":"1. Sichern Sie sich Ihr Onboarding","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>From the moment a new student signs up, you should be thinking about that relationship long-term. And a strong onboarding sequence is a fantastic way to lay the foundation for a healthy connection. <br><\/p>","content":[{"type":"text","data":"From the moment a new student signs up, you should be thinking about that relationship long-term. And a strong onboarding sequence is a fantastic way to lay the foundation for a healthy connection. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Think of it this way: the hardest customers to hold onto long-term will be the ones that consistently struggle to understand the value that you\u2019re offering. <br><\/p>","content":[{"type":"text","data":"Think of it this way: the hardest customers to hold onto long-term will be the ones that consistently struggle to understand the value that you\u2019re offering. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The thing about great onboarding is that it gets new students comfortable with your course, so they know what options and tools are available and can use each element to its full potential. <\/p>","content":[{"type":"text","data":"The thing about great onboarding is that it gets new students comfortable with your course, so they know what options and tools are available and can use each element to its full potential. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><br>Educated users are better able to bend the service to fit their needs. They know how to work through minor issues without stopping point blank (or contacting you for help). There\u2019s less friction involved in every action they take. <br><\/p>","content":[{"type":"text","data":"<br>Educated users are better able to bend the service to fit their needs. They know how to work through minor issues without stopping point blank (or contacting you for help). There\u2019s less friction involved in every action they take. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Users that have taken the time to get to know a particular service or platform well are also less likely to switch and learn an entirely new tool (or start another class with an entirely new instructor).<br><\/p>","content":[{"type":"text","data":"Users that have taken the time to get to know a particular service or platform well are also less likely to switch and learn an entirely new tool (or start another class with an entirely new instructor).<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>On the user\u2019s side, proper onboarding gives them a much more seamless experience of your course and they\u2019ll likely get much more out of it.<br>Basically: educating your users is a win-win situation, as well as the first step to building a long-term connection. <\/p>","content":[{"type":"text","data":"On the user\u2019s side, proper onboarding gives them a much more seamless experience of your course and they\u2019ll likely get much more out of it.<br>Basically: educating your users is a win-win situation, as well as the first step to building a long-term connection. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So spend time on your onboarding, and continually reevaluate how it\u2019s working. Consider putting together a quick email sequence that welcomes them to the class, lays out the different resources available, and checks in after the first week or two to see if they have questions. <\/p>","content":[{"type":"text","data":"So spend time on your onboarding, and continually reevaluate how it\u2019s working. Consider putting together a quick email sequence that welcomes them to the class, lays out the different resources available, and checks in after the first week or two to see if they have questions. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>More on that later.<\/p>","content":[{"type":"text","data":"More on that later."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"2-focus-on-quick-wins\">2. Focus on Quick Wins<\/h3>","content":"2. Fokus auf Quick Wins","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>It\u2019s easy to get caught up in the big problems, the life-or-death-of-a-subscription kinda issues. <br><\/p>","content":[{"type":"text","data":"It\u2019s easy to get caught up in the big problems, the life-or-death-of-a-subscription kinda issues. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>After all, students join membership courses because they\u2019re looking to make a big-picture change in their lives- learning to play an instrument, or preparing for a career switch, or mastering a new language. <br><\/p>","content":[{"type":"text","data":"After all, students join membership courses because they\u2019re looking to make a big-picture change in their lives- learning to play an instrument, or preparing for a career switch, or mastering a new language. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It\u2019s easy to become so focused on our broader learning goals that we get tunnel vision and miss the myriad smaller elements that make up real understanding of a topic, process, or skill.<br><\/p>","content":[{"type":"text","data":"It\u2019s easy to become so focused on our broader learning goals that we get tunnel vision and miss the myriad smaller elements that make up real understanding of a topic, process, or skill.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Thing is, miniscule hurdles in the learning process can add up and grind the whole train to a halt. On the other hand, <a href=\"https:\/\/blog.churnbuster.io\/founders-dont-understand-churn\/\">tiny successes can snowball<\/a> into bigger and bigger steps forward. <br><\/p>","content":[{"type":"text","data":"Thing is, miniscule hurdles in the learning process can add up and grind the whole train to a halt. On the other hand, <a href=\"https:\/\/blog.churnbuster.io\/founders-dont-understand-churn\/\">tiny successes can snowball<\/a> into bigger and bigger steps forward. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Learning something new can be tough emotionally, and sometimes we just need a quick \u201cwin\u201d to show that we\u2019re capable of growing. <br><\/p>","content":[{"type":"text","data":"Learning something new can be tough emotionally, and sometimes we just need a quick \u201cwin\u201d to show that we\u2019re capable of growing. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You\u2019re already breaking down big topics into lesson plans, so think about micro lessons and small steps that you can help your students to take. Remember: these successes are meaningful, and they prove that you can help your students to grow in the bigger ways as well. Make sure you\u2019re communicating those wins.<\/p>","content":[{"type":"text","data":"You\u2019re already breaking down big topics into lesson plans, so think about micro lessons and small steps that you can help your students to take. Remember: these successes are meaningful, and they prove that you can help your students to grow in the bigger ways as well. Make sure you\u2019re communicating those wins."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"3-automate-check-ins\">3. Automate Check-ins<\/h3>","content":"3. Check-ins automatisieren","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/blog.churnbuster.io\/keep-customers-churning-out-one-tactic\/\">Engaging your students<\/a> alongside their lessons is key to retaining them long-term. After all, there are a ton of free resources online for learning just about any skill or digging into almost any topic. <br><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/blog.churnbuster.io\/keep-customers-churning-out-one-tactic\/\">Engaging your students<\/a> alongside their lessons is key to retaining them long-term. After all, there are a ton of free resources online for learning just about any skill or digging into almost any topic. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A teacher with a personal touch and investment in their student\u2019s learning is one of the key selling points for membership courses. <br><\/p>","content":[{"type":"text","data":"A teacher with a personal touch and investment in their student\u2019s learning is one of the key selling points for membership courses. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Depending on the number of students you serve, you may be able to set reminders for yourself for these check-ins. Thing is, it can get overwhelming trying to reach out individually and on-masse. So think about automating the process.<\/p>","content":[{"type":"text","data":"Depending on the number of students you serve, you may be able to set reminders for yourself for these check-ins. Thing is, it can get overwhelming trying to reach out individually and on-masse. So think about automating the process."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Automated-checkin.png\" alt=\"\" class=\"wp-image-18124\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Automated-checkin.png","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Automated-checkin.png"},"style":{"width":613,"height":401,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>Automated messaging might sound robotic, but it doesn\u2019t have to be. Well-crafted emails <a href=\"https:\/\/postmarkapp.com\/blog\/what-not-to-do-when-transactional-emails-become-too-robotic\">written in your voice<\/a> can be a great tool for helping students to speak up when they have concerns and share their successes when things are going well. <br><\/p>","content":[{"type":"text","data":"Automated messaging might sound robotic, but it doesn\u2019t have to be. Well-crafted emails <a href=\"https:\/\/postmarkapp.com\/blog\/what-not-to-do-when-transactional-emails-become-too-robotic\">written in your voice<\/a> can be a great tool for helping students to speak up when they have concerns and share their successes when things are going well. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It\u2019s a way to open up conversation without overloading yourself. <br><\/p>","content":[{"type":"text","data":"It\u2019s a way to open up conversation without overloading yourself. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Look at your initial onboarding emails and ask yourself where there might be friction points in their journey through the class. The aftermath of an assessment, for example, can be a time when students question whether a course is worth their time and effort. <br><\/p>","content":[{"type":"text","data":"Look at your initial onboarding emails and ask yourself where there might be friction points in their journey through the class. The aftermath of an assessment, for example, can be a time when students question whether a course is worth their time and effort. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>After a month, your students will probably be receiving their first bill. This is a great time to reach out and make them valued and invested in. Generally, think of times where your students might need an extra helping hand or a reminder of how far they\u2019ve already come. <br>Hot tip: Don\u2019t stop at check-ins. Email automation is a great way to proactively interact with your customers. Here are more examples of<a href=\"https:\/\/blog.churnbuster.io\/9-retention-emails-to-reduce-churn\/\"> emails you could use<\/a> to delight and engage customers. <\/p>","content":[{"type":"text","data":"After a month, your students will probably be receiving their first bill. This is a great time to reach out and make them valued and invested in. Generally, think of times where your students might need an extra helping hand or a reminder of how far they\u2019ve already come. <br>Hot tip: Don\u2019t stop at check-ins. Email automation is a great way to proactively interact with your customers. Here are more examples of<a href=\"https:\/\/blog.churnbuster.io\/9-retention-emails-to-reduce-churn\/\"> emails you could use<\/a> to delight and engage customers. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"4-celebrate-student-successes\">4. Celebrate Student Successes<\/h3>","content":"4. Feiern Sie die Erfolge der Sch\u00fcler","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>This will look really different depending on the kind of courses you\u2019re offering and your particular student base. Regardless, there are tons of ways to show off the success of your students (past and present)<strong><em> if you open up lines of dialogue<\/em><\/strong>. <br><\/p>","content":[{"type":"text","data":"This will look really different depending on the kind of courses you\u2019re offering and your particular student base. Regardless, there are tons of ways to show off the success of your students (past and present)<strong><em> if you open up lines of dialogue<\/em><\/strong>. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Consider including a question in your automated check-in messages along the lines of \u201cDo you have any successes you\u2019d like to share?\u201d You can take the initiative here and (with student permission) share their responses yourself. <\/p>","content":[{"type":"text","data":"Consider including a question in your automated check-in messages along the lines of \u201cDo you have any successes you\u2019d like to share?\u201d You can take the initiative here and (with student permission) share their responses yourself. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Customer-Highlight-1024x676.png\" alt=\"\" class=\"wp-image-18126\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Customer-Highlight-1024x676.png","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Customer-Highlight-1024x676.png"},"style":{"width":1037,"height":685,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>Sharing the success stories of your past students isn\u2019t just a great marketing technique. It\u2019s also a way of reminding your existing students where they\u2019re headed and that the challenge is worth it.<br><\/p>","content":[{"type":"text","data":"Sharing the success stories of your past students isn\u2019t just a great marketing technique. It\u2019s also a way of reminding your existing students where they\u2019re headed and that the challenge is worth it.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Encouraging your students to see themselves as part of a broader community is huge here, because it shapes the way they view this kind of interaction. <br><br>You want them to feel less like they are sharing with a group of faceless strangers and more like they have like-minded peers on their side. With that in mind:<\/p>","content":[{"type":"text","data":"Encouraging your students to see themselves as part of a broader community is huge here, because it shapes the way they view this kind of interaction. <br><br>You want them to feel less like they are sharing with a group of faceless strangers and more like they have like-minded peers on their side. With that in mind:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"5-build-a-community\">5. Build a Community<\/h3>","content":"5. Eine Gemeinschaft aufbauen","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Most people learn best as part of a community. Chances are, your students will benefit from open discussion, and learning online shouldn\u2019t exclude them from the opportunity to learn together. <\/p>","content":[{"type":"text","data":"Most people learn best as part of a community. Chances are, your students will benefit from open discussion, and learning online shouldn\u2019t exclude them from the opportunity to learn together. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Consider creating a Facebook group (or some other space) and posting regular questions and resources for further exploration of the topics you cover.<\/p>","content":[{"type":"text","data":"Consider creating a Facebook group (or some other space) and posting regular questions and resources for further exploration of the topics you cover."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here\u2019s an example from <a href=\"https:\/\/copyhackers.com\/\">Copy Hackers<\/a>:<\/p>","content":[{"type":"text","data":"Here\u2019s an example from <a href=\"https:\/\/copyhackers.com\/\">Copy Hackers<\/a>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Copy-hackers-FB-Group-1024x669.png\" alt=\"\" class=\"wp-image-18127\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Copy-hackers-FB-Group-1024x669.png","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/Copy-hackers-FB-Group-1024x669.png"},"style":{"width":1291,"height":843,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can even build this into the framework of your classes. For example, try posting a handful of questions and requiring that students respond in the group. Consider anonymously sharing students answers to questions posed in your materials. <\/p>","content":[{"type":"text","data":"You can even build this into the framework of your classes. For example, try posting a handful of questions and requiring that students respond in the group. Consider anonymously sharing students answers to questions posed in your materials. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Generally, think about the ways that students can learn from each other as well as learning from you. <\/p>","content":[{"type":"text","data":"Generally, think about the ways that students can learn from each other as well as learning from you. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong><em>Remember: the questions and ideas that your students bring to you individually are often part of a broader conversation that will benefit everyone involved. <\/em><\/strong><\/p>","content":[{"type":"text","data":"<strong><em>Remember: the questions and ideas that your students bring to you individually are often part of a broader conversation that will benefit everyone involved. <\/em><\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"6-focus-on-quality-interactions-not-stuff\">6. Focus on Quality Interactions - Not \"Stuff\"<\/h3>","content":"6. Focus on Quality Interactions - Not \"Stuff\"","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Great messaging is an important step, but it\u2019s important to give your students access to you. The real you. Too often, digital teachers think that the trick to helping their students is always more content- more resources, more lessons, more worksheets, etc. <\/p>","content":[{"type":"text","data":"Great messaging is an important step, but it\u2019s important to give your students access to you. The real you. Too often, digital teachers think that the trick to helping their students is always more content- more resources, more lessons, more worksheets, etc. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>These are great tools, and they\u2019re absolutely vital to student success, but they\u2019re not always enough. After all, the internet is loaded with free resources.<\/p>","content":[{"type":"text","data":"These are great tools, and they\u2019re absolutely vital to student success, but they\u2019re not always enough. After all, the internet is loaded with free resources."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Offering to hop on a quick video call proves that you\u2019re invested in your students beyond the standard methods. <\/p>","content":[{"type":"text","data":"Offering to hop on a quick video call proves that you\u2019re invested in your students beyond the standard methods. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Skype and Zoom are free tools for opening up (digital) dialogue. Consider setting aside \u201coffice hours\u201d where students can reach out to chat in more depth one-on-one. This can even be a premium feature. <\/p>","content":[{"type":"text","data":"Skype and Zoom are free tools for opening up (digital) dialogue. Consider setting aside \u201coffice hours\u201d where students can reach out to chat in more depth one-on-one. This can even be a premium feature. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The trick here is offering an added level of connection that allows you and your students a chance to get to know each other as individuals.<\/p>","content":[{"type":"text","data":"The trick here is offering an added level of connection that allows you and your students a chance to get to know each other as individuals."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"7-every-interaction-matters\">7. Every Interaction Matters<\/h3>","content":"7. Jede Interaktion ist wichtig","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>If you want your students to stick with you in the long-run, you need to zoom in on the small moments along with your broader goals. After all, every relationship is built of tons of tiny interactions. <\/p>","content":[{"type":"text","data":"If you want your students to stick with you in the long-run, you need to zoom in on the small moments along with your broader goals. After all, every relationship is built of tons of tiny interactions. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It\u2019s easy to forget when you\u2019re working in the digital space, but these moments are arguably more important because you don\u2019t have the same time face-to-face. <\/p>","content":[{"type":"text","data":"It\u2019s easy to forget when you\u2019re working in the digital space, but these moments are arguably more important because you don\u2019t have the same time face-to-face. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Building long-term relationships depends on more than just providing value. It\u2019s about perfecting every interaction you have with your student base. Whether it\u2019s a billing email, a password recovery, an order confirmation, or a subscription renewal, there are dozens of <a href=\"https:\/\/blog.churnbuster.io\/let-your-brand-do-the-talking\/\">often-overlooked moments<\/a> that have very real impacts on your customers. <\/p>","content":[{"type":"text","data":"Building long-term relationships depends on more than just providing value. It\u2019s about perfecting every interaction you have with your student base. Whether it\u2019s a billing email, a password recovery, an order confirmation, or a subscription renewal, there are dozens of <a href=\"https:\/\/blog.churnbuster.io\/let-your-brand-do-the-talking\/\">often-overlooked moments<\/a> that have very real impacts on your customers. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Ask yourself: does my messaging feel <strong>personalized and human? <\/strong><\/p>","content":[{"type":"text","data":"Ask yourself: does my messaging feel <strong>personalized and human? <\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your unique approach is what makes you stand out <a href=\"https:\/\/memberpress.com\/blog\/online-courses-attract-students\/\">online and what brings students<\/a> back again and again. Each of the techniques we\u2019ve talked about focuses on a specific point in the student journey where you can go above and beyond in establishing a connection. <\/p>","content":[{"type":"text","data":"Your unique approach is what makes you stand out <a href=\"https:\/\/memberpress.com\/blog\/online-courses-attract-students\/\">online and what brings students<\/a> back again and again. Each of the techniques we\u2019ve talked about focuses on a specific point in the student journey where you can go above and beyond in establishing a connection. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Get proactive. Look for areas in the life cycle of a student\/customer where they may face more friction than usual and where they are making decisions that will impact the entire life of their subscription. <\/p>","content":[{"type":"text","data":"Get proactive. Look for areas in the life cycle of a student\/customer where they may face more friction than usual and where they are making decisions that will impact the entire life of their subscription. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Use these moments to reach out and add a personal touch.<\/p>","content":[{"type":"text","data":"Use these moments to reach out and add a personal touch."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any techniques you use retain students in the long-term? Let me know in the comments!<\/p>","content":[{"type":"text","data":"Do you have any techniques you use retain students in the long-term? Let me know in the comments!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/18121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/23050"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=18121"}],"version-history":[{"count":2,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/18121\/revisions"}],"predecessor-version":[{"id":74825,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/18121\/revisions\/74825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/18129"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=18121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=18121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=18121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}