{"id":18242,"date":"2019-06-12T11:16:13","date_gmt":"2019-06-12T17:16:13","guid":{"rendered":"https:\/\/memberpress.com\/?p=18242"},"modified":"2023-04-18T15:57:13","modified_gmt":"2023-04-18T19:57:13","slug":"how-to-create-a-high-converting-landing-page-step-by-step","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/how-to-create-a-high-converting-landing-page-step-by-step\/","title":{"rendered":"Wie man eine tolle Verkaufsseite erstellt (Schritt f\u00fcr Schritt)"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_solid_sales_page_can_do_wonders_for_your_bottom_line_But_how_do_you_make_one\"><\/span>Eine solide Verkaufsseite kann Wunder f\u00fcr Ihr Endergebnis bewirken. Aber wie erstellt man eine?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Das Hauptziel jedes Online-Kleinunternehmers ist klar: Gewinn erzielen. Es gibt viele M\u00f6glichkeiten, dieses Ziel zu erreichen, aber eine der wichtigsten ist die Erstellung einer Verkaufsseite mit hoher Konversionsrate.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac0bb38b1441\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac0bb38b1441\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-create-a-high-converting-landing-page-step-by-step\/#A_solid_sales_page_can_do_wonders_for_your_bottom_line_But_how_do_you_make_one\" >Eine solide Verkaufsseite kann Wunder f\u00fcr Ihr Endergebnis bewirken. Aber wie erstellt man eine?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-create-a-high-converting-landing-page-step-by-step\/#What_is_a_Sales_Page\" >Was ist eine Verkaufsseite?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-create-a-high-converting-landing-page-step-by-step\/#Characteristics_of_a_Killer_Sales_Page\" >Merkmale einer guten Verkaufsseite<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-create-a-high-converting-landing-page-step-by-step\/#Step_1_Gather_Audience_Data\" >Schritt 1 Sammeln von Publikumsdaten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-create-a-high-converting-landing-page-step-by-step\/#Step_2_Set_Your_Objective\" >Schritt 2 Legen Sie Ihr Ziel fest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-create-a-high-converting-landing-page-step-by-step\/#Step_3_Design_Your_Copy_Images\" >Schritt 3 Gestalten Sie Ihre Texte und Bilder<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-create-a-high-converting-landing-page-step-by-step\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">You might be thinking, \u201cThat&#8217;s good to know, but what is a sales page, why do I need one, and how do I make one?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, keep reading. In this post we&#8217;ll explain what a sales page is and what it can do for your business. We&#8217;ll also clue you in on the core components that make up an excellent one. So let&#8217;s get to it!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Sales_Page\"><\/span>Was ist eine Verkaufsseite? <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Der einzige Zweck der Verkaufsseite besteht darin, die Besucher der Seite zu einer bestimmten Handlung zu bewegen.<\/strong> Diese Aktion k\u00f6nnte die Anmeldung zu einem Online-Kurs, der Kauf physischer oder digitaler Produkte, die Anmeldung zu einer Mitgliedschaft, die Angabe einer E-Mail-Adresse usw. sein.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Auch genannt ein <strong>Zielseite<\/strong>, your sales webpage is separate from the rest of your website. That&#8217;s due to the singular nature of its purpose \u2013 <strong>um Ihre Zielgruppe direkt in den Verkaufstrichter zu lenken<\/strong>. For this reason, many sales pages don&#8217;t even include site navigation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Im Folgenden finden Sie ein Beispiel f\u00fcr eine solche Verkaufsseite, die mit dem WordPress-Plugin erstellt wurde, <a href=\"https:\/\/memberpress.com\/go\/sp\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SeedProd<\/a>. As you can see, there&#8217;s nowhere on the page where the user can click to navigate elsewhere on the website.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"800\" height=\"598\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/pasted-image-0-3-1.png\" alt=\"\" class=\"wp-image-18243\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/pasted-image-0-3-1.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/pasted-image-0-3-1-300x224.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/pasted-image-0-3-1-768x574.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/pasted-image-0-3-1-227x170.png 227w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/pasted-image-0-3-1-693x518.png 693w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/pasted-image-0-3-1-156x117.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vielleicht bemerken Sie auch, dass diese Verkaufsseite von Gator Treks auch eine <em>Demn\u00e4chst erscheinende Seite<\/em>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eine solche Doppelfunktion ist bei Verkaufsseiten \u00fcblich. Die Seite gibt neugierigen Lesern einen Vorgeschmack auf das, was sie erwartet, und regt sie dann mit einem geschickt platzierten Call-to-Action (CTA) dazu an, sich anzumelden.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_38db2d4500a798b6167f0c42a184631e\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\"  target=\"_blank\" class=\"button button-blue center\">READ &gt;&gt; Wie man einen Killer CTA f\u00fcr Ihre Website schreibt<\/a>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Characteristics_of_a_Killer_Sales_Page\"><\/span>Merkmale einer guten Verkaufsseite<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Effective sales pages have a few characteristics in common. In general, these pages&#8230;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Fokus auf das Angebot<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A great sales page gives the user what they&#8217;re looking for and nothing more. The page is free of fluff like your company history, and typically has no navigational links. It should be distraction-free and narrowed in on the deal and its terms, along with relevant product features.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Einfache Formulare verwenden<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Eine effektive Verkaufsseite vermeidet lange, komplizierte Formulare. Halten Sie den Inhalt kurz und b\u00fcndig und konzentrieren Sie sich nur auf die Informationen, die Sie wirklich brauchen. Wenn Ihr Angebot ein l\u00e4ngeres Formular erfordert, unterteilen Sie es in kleinere Abschnitte und vereinfachen Sie es so weit wie m\u00f6glich.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Intough-Sight-Signup-Page-Above-the-Fold-Example.png\"><img decoding=\"async\" width=\"1024\" height=\"771\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Intough-Sight-Signup-Page-Above-the-Fold-Example-1024x771.png\" alt=\"Beispiel f\u00fcr eine Verkaufsseite mit einem einfachen Formular\" class=\"wp-image-36044\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Intough-Sight-Signup-Page-Above-the-Fold-Example-1024x771.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Intough-Sight-Signup-Page-Above-the-Fold-Example-300x226.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Intough-Sight-Signup-Page-Above-the-Fold-Example-768x578.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Intough-Sight-Signup-Page-Above-the-Fold-Example-1536x1156.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Intough-Sight-Signup-Page-Above-the-Fold-Example-2048x1542.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Intough-Sight-Signup-Page-Above-the-Fold-Example-226x170.png 226w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Intough-Sight-Signup-Page-Above-the-Fold-Example-816x614.png 816w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Intough-Sight-Signup-Page-Above-the-Fold-Example-909x684.png 909w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Intough-Sight-Signup-Page-Above-the-Fold-Example-1368x1030.png 1368w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Intough-Sight-Signup-Page-Above-the-Fold-Example-688x518.png 688w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Intough-Sight-Signup-Page-Above-the-Fold-Example-156x117.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Intough-Sight-Signup-Page-Above-the-Fold-Example-1080x813.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Gezieltes Targeting verwenden<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">For maximum effectiveness, a solid sales page will be highly targeted. That&#8217;s why it&#8217;s not uncommon for a single campaign to include multiple sales pages. Put some thought into <em>die <\/em>die Sie mit Ihrer Seite erreichen wollen, dann schreiben Sie einen Text, der diese Person direkt anspricht.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Danken Sie dem Benutzer<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The best sales pages always include some sort of &#8220;thank you&#8221; message providing confirmation. This can be any number of things \u2013 from a popup box to a separate page. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Dankesnachricht ist auch ein hervorragender Ort, um den Nutzer weiter einzubinden. Die nachstehende Whitepaper-Best\u00e4tigungsnachricht leitet den Nutzer beispielsweise zum Blog und enth\u00e4lt ein Informationsvideo. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/examplec.png\"><img decoding=\"async\" width=\"640\" height=\"627\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/examplec.png\" alt=\"Beispiel f\u00fcr eine Danksagung auf einer Verkaufsseite\" class=\"wp-image-36048\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/examplec.png 640w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/examplec-300x294.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/examplec-174x170.png 174w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/examplec-627x614.png 627w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/examplec-529x518.png 529w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/examplec-156x153.png 156w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you&#8217;ve got a general idea of what a great sales page looks like, it&#8217;s time to create your own! Just follow these simple step-by-step instructions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Gather_Audience_Data\"><\/span>Schritt 1: Sammeln von Publikumsdaten <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As we said, a great sales page is highly targeted. To pull that off, you&#8217;ve got to know something about your target audience.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_c4ab9a3fa5bacf46a0fc1e709b6f85a2\" href=\"https:\/\/memberpress.com\/de\/blog\/finding-your-target-audience-for-your-membership-site\/\"  target=\"_blank\" class=\"button button-blue center\">READ &gt;&gt; Wie Sie Ihr Zielpublikum identifizieren (schnell und kostenlos)<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Die Entwicklung einer Persona ist ein guter Anfang. Eine Marketing-Persona ist eine fiktive Figur, die Ihren idealen Kunden darstellt. Sie enth\u00e4lt demografische Informationen sowie Schmerzpunkte, Elemente des Lebensstils und sogar eine Beschreibung der t\u00e4glichen Aktivit\u00e4ten, die diese Person aus\u00fcben k\u00f6nnte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics is an awesome resource for the data you&#8217;ll need to create your persona. <a href=\"https:\/\/www.monsterinsights.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MonsterInsights<\/a> ist ein WordPress-Plugin, das <a href=\"https:\/\/www.monsterinsights.com\/your-ultimate-guide-to-monsterinsights-dashboard-reports\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">bringt Ihre Analytics auf Ihr WordPress-Dashboard<\/a>Dadurch lassen sich die Informationen schnell und einfach verarbeiten.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"468\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/MonsterInsights-Dashboard-1024x468.png\" alt=\"\" class=\"wp-image-18244\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/MonsterInsights-Dashboard-1024x468.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/MonsterInsights-Dashboard-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/MonsterInsights-Dashboard-768x351.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/MonsterInsights-Dashboard-1536x703.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/MonsterInsights-Dashboard-372x170.png 372w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/MonsterInsights-Dashboard-840x384.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/MonsterInsights-Dashboard-1216x556.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/MonsterInsights-Dashboard-700x320.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/MonsterInsights-Dashboard-156x71.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/MonsterInsights-Dashboard-1080x494.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/MonsterInsights-Dashboard.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Die Recherche nach Schl\u00fcsselw\u00f6rtern ist auch f\u00fcr die Zielgruppenfindung sehr n\u00fctzlich. Sie k\u00f6nnen ein Tool verwenden wie <a href=\"https:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BuzzSumo <\/a>um zu sehen, welche Themen in Ihrer Nische angesagt sind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nutzen Sie auch die sozialen Medien, um zu sehen, wor\u00fcber andere Menschen in Ihrer Nische diskutieren. Dieser kleine Einblick erm\u00f6glicht es Ihnen, ein Gef\u00fchl daf\u00fcr zu bekommen, wer Ihr Publikum ist und was es von Ihrer Verkaufsseite erwarten k\u00f6nnte. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Set_Your_Objective\"><\/span>Schritt 2: Legen Sie Ihr Ziel fest<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once you&#8217;ve identified your audience, you&#8217;ll want to consider the goal of your sales page. Do you want to recruit people to your email marketing list? Are you looking to get more sales? Do you have content ready to go to interested subscribers? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before you design your page, you need to have a clear understanding of what it is you&#8217;re trying to do.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Design_Your_Copy_Images\"><\/span>Schritt 3: Gestalten Sie Ihre Texte und Bilder <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now you\u2019re at the point where you have an end goal in mind, you know your audience, and you&#8217;re ready to <a href=\"https:\/\/www.wpbeginner.com\/showcase\/11-best-sales-page-wordpress-themes-for-marketers\/\" target=\"_blank\" rel=\"noreferrer noopener\">eine Verkaufsseite erstellen<\/a>. Wenn Sie einen Magneten bauen m\u00f6chten, der die Besucher so lange wie m\u00f6glich auf Ihrer Seite h\u00e4lt, ben\u00f6tigen Sie einen guten Text und eine \u00fcberzeugende \u00dcberschrift. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hier sind einige Tipps, die Ihnen helfen, einen guten Text zu erstellen <a href=\"https:\/\/prettylinks.com\/2017\/12\/optimize-affiliate-landing-pages\/\" target=\"_blank\" rel=\"noreferrer noopener\">f\u00fcr Ihre Verkaufsseite<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Machen Sie Ihren Text kurz und b\u00fcndig. Verwenden Sie eine kurze, pr\u00e4gnante \u00dcberschrift, die genau erkl\u00e4rt, wer Sie sind. Verwenden Sie eine Zwischen\u00fcberschrift und f\u00fcgen Sie einen kurzen Text hinzu, der erkl\u00e4rt, warum Ihr Angebot f\u00fcr den Kunden wertvoll ist. <\/li>\n\n\n\n<li>Vermeiden Sie zu viele CTAs. Versuchen Sie, sie zu begrenzen auf <a href=\"https:\/\/prettylinks.com\/2019\/01\/how-to-write-an-effective-call-to-action-for-your-website\/\">eine klare CTA<\/a> (z. B. Anmelden, Jetzt kaufen, Hier suchen usw.).<\/li>\n\n\n\n<li>Verwenden Sie Ihre Schl\u00fcsselw\u00f6rter. Dadurch wird das Gesamtranking verbessert und Kunden k\u00f6nnen Ihre Seite leichter finden.<\/li>\n\n\n\n<li>Vermeiden Sie komplizierten Fachjargon und nutzlose Informationen. Sie k\u00f6nnen ein paar Erfahrungsberichte oder eine \u00fcbersichtliche Tabelle einf\u00fcgen, die einige der Funktionen\/Vorteile Ihres Produkts oder Ihrer Dienstleistung aufzeigt, aber halten Sie sie leicht und \u00fcbersichtlich. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Hier ist ein gro\u00dfartiges Beispiel aus <a href=\"https:\/\/www.reputation.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ruf.com<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/06\/pasted-image-0-1-1024x693.png\" alt=\"\" class=\"wp-image-18246\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Beachten Sie die emotionale \u00dcberschrift und Unter\u00fcberschrift sowie den klaren CTA (Gewinnen Sie Ihren Ruf zur\u00fcck!) mit dem Textfeld, das erscheint und sagt: \u201cHolen Sie sich jetzt Hilfe!\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s no single template for the perfect sales page. The truth is, your conversions are going to vary based on what you\u2019re offering, who you\u2019re targeting, and what kind of campaigns you\u2019re running to bring in more traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Experimentieren Sie im Laufe der Zeit mit <a href=\"https:\/\/memberpress.com\/de\/blog\/optimize-split-testing\/\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B-Tests<\/a> die Elemente zu identifizieren, die bei Ihrem Publikum am besten ankommen. Jede Zielgruppe hat unterschiedliche Interessen und Probleme, die gel\u00f6st werden m\u00fcssen. 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