{"id":18458,"date":"2019-07-31T10:05:23","date_gmt":"2019-07-31T16:05:23","guid":{"rendered":"https:\/\/memberpress.com\/?p=18458"},"modified":"2019-07-31T10:05:25","modified_gmt":"2019-07-31T16:05:25","slug":"membership-site-content-which-content-should-be-paid-or-free","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/membership-site-content-which-content-should-be-paid-or-free\/","title":{"rendered":"Inhalte f\u00fcr Mitglieder-Websites: Welche Inhalte sollten kostenpflichtig oder kostenlos sein?"},"content":{"rendered":"<p>Bei der Entscheidung, ob Ihre Inhalte kostenpflichtig oder kostenlos sein sollen, scheint es naheliegend, alle Ihre Inhalte in den Mitgliederbereich Ihrer Website zu stellen. Wenn die einzige M\u00f6glichkeit, auf Ihre Inhalte zuzugreifen, darin besteht, sich anzumelden, wird dieser Ansatz Ihre Nutzerbasis sicher vergr\u00f6\u00dfern, oder?<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69f9931dcb50c\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f9931dcb50c\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Benefits_of_Publishing_Free_Content_on_Your_Membership_Site\" >Vorteile der Ver\u00f6ffentlichung kostenloser Inhalte auf Ihrer Mitgliederseite<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Use_Free_Content_to_Promote_Your_Membership_Site\" >Verwenden Sie kostenlose Inhalte, um f\u00fcr Ihre Mitgliederseite zu werben<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Publish_Free_Content_Offsite\" >Ver\u00f6ffentlichen Sie kostenlose Inhalte au\u00dferhalb der Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Use_Free_Content_to_Promote_Your_Paid_Content\" >Nutzen Sie kostenlose Inhalte, um Ihre kostenpflichtigen Inhalte zu bewerben<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Reserve_Interactive_Content_for_Your_Members\" >Reservieren Sie interaktive Inhalte f\u00fcr Ihre Mitglieder<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#How_Valuable_is_Your_Content\" >Wie wertvoll ist Ihr Inhalt?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Make_Paid_Content_Free\" >Kostenpflichtige Inhalte kostenlos machen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Essential_Free_Membership_Site_Content\" >Unverzichtbarer Inhalt einer kostenlosen Mitgliedschaftsseite<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#Final_Thoughts\" >Abschlie\u00dfende \u00dcberlegungen<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Leider ist das nicht so einfach, und damit Ihre Mitgliederseite erfolgreich ist, m\u00fcssen Sie eine Mischung aus kostenlosen und kostenpflichtigen Inhalten ver\u00f6ffentlichen.<\/p>\n\n\n\n<p>In diesem Artikel geben wir Ihnen Informationen, die Ihnen bei der Entscheidung helfen, welche Inhalte auf Ihrer Mitgliederseite kostenpflichtig oder kostenlos sein sollten. Wir werden auch einige der verschiedenen Arten von Inhalten betrachten, die Sie produzieren k\u00f6nnten, um Ihre Mitgliederseite zu f\u00f6rdern und zu erweitern, und ob diese Inhalte frei verf\u00fcgbar oder f\u00fcr Ihre zahlenden Mitglieder reserviert sein sollten.<\/p>\n\n\n\n<p>Fangen wir an...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_Publishing_Free_Content_on_Your_Membership_Site\"><\/span>Vorteile der Ver\u00f6ffentlichung kostenloser Inhalte auf Ihrer Mitgliederseite<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bevor wir Ihnen einige Ideen geben, wie Sie entscheiden k\u00f6nnen, ob ein Inhalt einer Mitgliederseite kostenpflichtig oder kostenlos sein sollte, lassen Sie uns einen kurzen Blick darauf werfen, warum Sie frei verf\u00fcgbaren Inhalt ver\u00f6ffentlichen sollten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Free_Content_to_Promote_Your_Membership_Site\"><\/span>Verwenden Sie kostenlose Inhalte, um f\u00fcr Ihre Mitgliederseite zu werben<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wenn Sie nicht bereits \u00fcber ein gro\u00dfes Publikum verf\u00fcgen, vielleicht eine Fangemeinde in den sozialen Medien, eine Gruppe von Fans aus Ihren anderen Projekten oder Verbindungen zu Personen, die in der gleichen Branche wie Sie arbeiten, m\u00fcssen Sie einen Weg finden, um die Aufmerksamkeit der Zielgruppe f\u00fcr Ihr Mitgliedschaftsprogramm zu gewinnen.<\/p>\n\n\n\n<p>Zum Gl\u00fcck sind Sie nicht mehr auf Fernseh- oder Plakatwerbung angewiesen. Stattdessen k\u00f6nnen Sie Inhalte online ver\u00f6ffentlichen, oft kostenlos, um Ihren Namen bekannt zu machen und ein Publikum zu gewinnen.<\/p>\n\n\n\n<p>Einer der schnellsten Wege, damit zu beginnen, ist <a href=\"https:\/\/memberpress.com\/de\/why-your-membership-site-needs-a-blog\/\">einen Blog zu Ihrer Mitgliederseite hinzuf\u00fcgen<\/a> und machen Sie sich die Macht des Content Marketing zunutze. Durch die Ver\u00f6ffentlichung von Blogbeitr\u00e4gen zu den Themen, die Ihre Zielgruppe interessieren, enth\u00e4lt Ihre Website die Inhalte, nach denen Ihre potenziellen Mitglieder im Internet suchen werden. So haben Sie die Chance, dass Ihre Website gefunden wird, wenn diese Personen das n\u00e4chste Mal Google benutzen, um eine L\u00f6sung f\u00fcr ihr Problem zu finden.<\/p>\n\n\n\n<p>Sobald Ihre Inhalte von Ihrer Zielgruppe gefunden wurden, sei es \u00fcber eine Google-Suche oder einen Beitrag in den sozialen Medien, kann Ihr Blog genutzt werden, um Ihr Fachwissen auf dem von Ihnen gew\u00e4hlten Gebiet zu demonstrieren. Wenn alles nach Plan l\u00e4uft, sollte dieser Ansatz Ihnen helfen, einige der <a href=\"https:\/\/memberpress.com\/de\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">kostenlose Besucher in zahlende Nutzer<\/a> Ihrer Mitgliedschaftsseite.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publish_Free_Content_Offsite\"><\/span>Ver\u00f6ffentlichen Sie kostenlose Inhalte au\u00dferhalb der Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In der Anfangsphase, bevor sich Ihr Publikum entwickelt und Ihr Blog an Fahrt gewonnen hat, sollten Sie die Ver\u00f6ffentlichung kostenloser Inhalte auf Ihrer Website in Betracht ziehen. Eine M\u00f6glichkeit ist, andere Websites in Ihrer Nische oder Branche zu fragen, ob Sie einen Artikel auf deren Blogs ver\u00f6ffentlichen k\u00f6nnen.<\/p>\n\n\n\n<p>Diese Art von Vereinbarung ist f\u00fcr den Blogbesitzer von Vorteil, da er kostenlose Inhalte f\u00fcr seine Website erh\u00e4lt, w\u00e4hrend Sie Ihre Zielgruppe besser erreichen. In der Regel k\u00f6nnen Sie mindestens einen Link zu Ihrem Blogbeitrag oder Ihrem Autorenprofil hinzuf\u00fcgen, der auf Ihre Mitgliederseite verweist.<\/p>\n\n\n\n<p>Wenn es Ihnen gelingt, einen Gastbeitrag zu verfassen, sollten die Inhalte, die Sie liefern, zu Ihren besten geh\u00f6ren. Die Gr\u00f6\u00dfe der Leserschaft des Blogs, f\u00fcr den Sie einen Beitrag leisten, k\u00f6nnte bestimmen, wie viel M\u00fche Sie in den Artikel stecken. Aber auch wenn Sie einen Beitrag in einem Blog mit einer kleinen Fangemeinde ver\u00f6ffentlichen, sollten Sie darauf achten, dass Ihr Inhalt von hoher Qualit\u00e4t ist und Ihr Fachwissen gut zur Geltung kommt. Dies ist ein Beispiel daf\u00fcr, wann es sich lohnt, Ihre besten Inhalte frei zug\u00e4nglich zu machen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Free_Content_to_Promote_Your_Paid_Content\"><\/span>Nutzen Sie kostenlose Inhalte, um Ihre kostenpflichtigen Inhalte zu bewerben<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wenn Sie ein Thema behandeln oder ein Problem innerhalb Ihrer Mitgliederseite l\u00f6sen, k\u00f6nnen Sie oft frei verf\u00fcgbare Inhalte verwenden, um f\u00fcr einen bezahlten Inhalt zu werben.<\/p>\n\n\n\n<p>Wenn Ihre Mitgliederseite beispielsweise eine ausf\u00fchrliche Anleitung zu einer bestimmten T\u00e4tigkeit enth\u00e4lt, vielleicht mit Videos, herunterladbaren PDFs und detaillierten Textanweisungen, k\u00f6nnen Sie einen grundlegenden \u00dcberblick \u00fcber den Prozess erstellen und ihn kostenlos auf Ihrer Website ver\u00f6ffentlichen.<\/p>\n\n\n\n<p>Ihr frei verf\u00fcgbarer Blogbeitrag, in dem Sie z. B. erkl\u00e4ren, wie man in sieben Schritten eine WordPress-Website erstellt, w\u00fcrde Ihrer Zielgruppe zeigen, dass Sie ihre Situation verstehen. Er w\u00fcrde auch zeigen, dass Sie eine L\u00f6sung f\u00fcr ihr Problem haben. W\u00e4hrend der Artikel die Schritte auf hohem Niveau umrei\u00dft, w\u00fcrde er mit einem Link zu Ihren Mitgliedsinhalten und der detaillierten Anleitung zur Erstellung einer WordPress-Website enden.<\/p>\n\n\n\n<p>Ein gutes Beispiel f\u00fcr diesen Ansatz in der Praxis ist dies <a href=\"https:\/\/www.smartpassiveincome.com\/tutorials\/start-podcast-pats-complete-step-step-podcasting-tutorial\/\" target=\"_blank\" rel=\"noreferrer noopener\">frei verf\u00fcgbarer Leitfaden zum Start eines Podcasts<\/a>die Links zum kostenpflichtigen Podcasting-Kurs des Autors enth\u00e4lt.\u00a0<\/p>\n\n\n\n<p>Sie k\u00f6nnen diesen Ansatz \u2013 frei verf\u00fcgbare Inhalte zu erstellen, die ein Problem aus einer \u00fcbergeordneten Perspektive betrachten, und diese Inhalte gleichzeitig zu nutzen, um Ihre detaillierten L\u00f6sungen f\u00fcr dieses Problem zu bewerben \u2013 verwenden, um zu entscheiden, ob die Inhalte Ihrer Mitgliederseite kostenlos oder kostenpflichtig sein sollten.<\/p>\n\n\n\n<p>Wenn der Inhalt einen kurzen \u00dcberblick \u00fcber eine L\u00f6sung bietet, dann sollte er vielleicht kostenlos sein, aber wenn er sehr in die Tiefe geht und den gesamten Prozess abdeckt, dann k\u00f6nnte es ein Inhalt sein, f\u00fcr den die Leute bereit sind zu zahlen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reserve_Interactive_Content_for_Your_Members\"><\/span>Reservieren Sie interaktive Inhalte f\u00fcr Ihre Mitglieder<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Im Internet besteht die Erwartung, dass textbasierte Inhalte frei verf\u00fcgbar sind. Nat\u00fcrlich k\u00f6nnen Sie eine Mitgliederseite erstellen, die ausschlie\u00dflich aus schriftlichen Inhalten besteht, solange sie Ihrem Publikum einen echten Mehrwert bietet. Es gibt jedoch einige andere Arten von Inhalten, f\u00fcr die die Menschen eher bereit sind, zu zahlen.<\/p>\n\n\n\n<p>Ein Beispiel sind Komponenten, die es Ihren Mitgliedern erm\u00f6glichen, \u00fcber Ihre Website miteinander und auch mit Ihnen zu interagieren. Dies k\u00f6nnte erreicht werden, indem Sie eine <a href=\"https:\/\/memberpress.com\/de\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\">Diskussionsforum zu Ihrer Mitgliederseite<\/a>\u00a0oder mit einem Plugin wie <a rel=\"noreferrer noopener\" href=\"https:\/\/wordpress.org\/plugins\/buddypress\/\" target=\"_blank\">BuddyPress<\/a> um Ihrer WordPress-Website Funktionen f\u00fcr soziale Netzwerke hinzuzuf\u00fcgen.<\/p>\n\n\n\n<p>Da diese Art von Inhalten oder Website-Elementen oft als wertvoller empfunden wird als textbasierte Inhalte, sollten Sie sie nur Ihren zahlenden Mitgliedern zur Verf\u00fcgung stellen. Nicht nur, dass diese wahrscheinlich eher bereit sind, f\u00fcr den Zugang zu zahlen, sondern diese Art von Funktion kann auch zeitaufw\u00e4ndiger zu erstellen und zu verwalten sein als weniger interaktive Inhalte, so dass Sie f\u00fcr die Implementierung dieser Funktion entsch\u00e4digt werden m\u00f6chten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Valuable_is_Your_Content\"><\/span>Wie wertvoll ist Ihr Inhalt?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wenn Ihre L\u00f6sung f\u00fcr ein Problem, das Ihre Mitglieder haben, ihnen hilft, Zeit und Geld zu sparen oder ihr Leben auf andere Weise zu verbessern, dann ist das ein gutes Zeichen daf\u00fcr, dass der Inhalt bezahlt werden sollte.<\/p>\n\n\n\n<p>Vielleicht sind Sie qualifiziert und zugelassen, um finanzielle Ratschl\u00e4ge zu erteilen, wodurch Ihre Mitglieder Geld sparen k\u00f6nnten. Vielleicht sind Sie ein Personal Trainer, der die Gesundheit Ihres Publikums verbessern kann. Oder Sie k\u00f6nnten ein Lehrer sein, den die Leute f\u00fcr Einzelsitzungen bezahlen, damit er ihnen hilft, eine Pr\u00fcfung zu bestehen.<\/p>\n\n\n\n<p>Wenn Ihr Publikum einen greifbaren Nutzen von Ihren Inhalten hat, dann ist das, was Sie ver\u00f6ffentlichen, h\u00f6chstwahrscheinlich etwas, das Sie Ihren zahlenden Mitgliedern zur Verf\u00fcgung stellen k\u00f6nnen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_Paid_Content_Free\"><\/span>Kostenpflichtige Inhalte kostenlos machen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wenn es um die Entscheidung geht, ob ein Inhalt kostenlos oder kostenpflichtig sein sollte, kann sich Ihre Meinung im Laufe der Zeit \u00e4ndern.<\/p>\n\n\n\n<p>Sie k\u00f6nnten zum Beispiel einen Inhalt erstellen, der eine Taktik oder Strategie behandelt, \u00fcber die sonst niemand spricht. Eine einzigartige Idee, die nirgendwo sonst zu finden ist, ist ein perfektes Beispiel f\u00fcr einen Inhalt, den Sie nur Ihren zahlenden Mitgliedern zur Verf\u00fcgung stellen sollten.<\/p>\n\n\n\n<p>Wenn jedoch eine Idee, die einst originell war, immer mehr in aller Munde ist, k\u00f6nnte es an der Zeit sein, Ihre Inhalte zu diesem Thema frei zug\u00e4nglich zu machen. Die Ver\u00f6ffentlichung dieser Inhalte zeigt nicht nur potenziellen neuen Mitgliedern Ihr Wissen \u00fcber dieses Thema, sondern erh\u00f6ht auch die Chancen, dass Ihre Website gefunden wird, wenn Menschen nach Informationen zu diesem Thema suchen.<\/p>\n\n\n\n<p>Vor diesem Hintergrund kann es sinnvoll sein, die Inhalte, die nur f\u00fcr Mitglieder bestimmt sind, zu bewerten und zu pr\u00fcfen, ob sie nicht von kostenpflichtigen in kostenlose Inhalte umgewandelt werden sollten. Dies kann nicht nur dazu beitragen, Ihre Website mit wertvollen kostenlosen Inhalten zu f\u00fcllen, sondern es kann auch helfen <a href=\"https:\/\/memberpress.com\/de\/how-to-declutter-your-wordpress-website\/\">Entr\u00fcmpeln Sie Ihren Mitgliederbereich<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Essential_Free_Membership_Site_Content\"><\/span>Unverzichtbarer Inhalt einer kostenlosen Mitgliedschaftsseite<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Auch wenn Sie bereits ein gro\u00dfes Publikum haben oder Ihre Mitgliederseite gen\u00fcgend zahlende Nutzer hat, um rentabel zu sein, gibt es immer noch einige Inhalte, die auf Ihrer Website frei verf\u00fcgbar sein sollten.<\/p>\n\n\n\n<p>Wir haben bereits einen Blog erw\u00e4hnt, aber auch wenn Sie ihn nicht f\u00fcr Content-Marketing-Zwecke nutzen, ist es eine gute Idee, einen Blog zu verwenden, um bestehende Mitglieder \u00fcber die neuesten Entwicklungen auf Ihrer Mitgliederseite auf dem Laufenden zu halten, z. B. \u00fcber neue Inhalte in Ihrem Mitgliederbereich, Details zu neuen Produkteinf\u00fchrungen oder andere Neuigkeiten, die Sie f\u00fcr relevant halten.<\/p>\n\n\n\n<p>Erstellen einer <a href=\"https:\/\/memberpress.com\/de\/how-to-create-a-knowledgebase-or-faq-for-your-membership-site\/\">FAQ oder Wissensdatenbank f\u00fcr Ihre Mitgliederseite<\/a> und sie ganz oder teilweise frei zug\u00e4nglich zu machen, hat seine Vorteile. Zum einen k\u00f6nnen Sie durch die Ver\u00f6ffentlichung von Antworten auf h\u00e4ufig gestellte Fragen bestehender oder potenzieller Mitglieder die Anzahl der Support-E-Mails, die Sie erhalten, verringern. Sie k\u00f6nnen die Wissensdatenbank auch nutzen, um Anleitungen zur Nutzung Ihrer Mitgliederseite zu ver\u00f6ffentlichen,<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Abschlie\u00dfende \u00dcberlegungen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wie Sie sehen, gibt es keine allgemeing\u00fcltige Antwort auf die Frage, ob der Inhalt Ihrer Mitgliederseite kostenlos oder kostenpflichtig sein sollte.<\/p>\n\n\n\n<p>Wenn Sie bereits ein gro\u00dfes Publikum haben, Ihre Website viel besucht wird oder Sie mehr Mitglieder haben, als Sie bew\u00e4ltigen k\u00f6nnen, dann gibt es kaum einen Anreiz, frei verf\u00fcgbare Inhalte zu ver\u00f6ffentlichen.<\/p>\n\n\n\n<p>F\u00fcr die meisten Menschen sind jedoch kostenlose Inhalte erforderlich, um ihre Mitgliederseite dorthin zu bringen, wo sie sie haben m\u00f6chten. Ob diese Inhalte auf Ihrer Website in Form von Blogbeitr\u00e4gen ver\u00f6ffentlicht werden, auf anderen Websites ver\u00f6ffentlicht werden, um Ihren Namen bekannt zu machen, oder auf andere Plattformen wie YouTube oder Facebook hochgeladen werden, h\u00e4ngt von Ihrer aktuellen Situation und Ihren Zielen ab.<\/p>\n\n\n\n<p>Erschwerend kommt hinzu, dass einige Inhalte, wie z. B. Zusammenfassungen oder \u00dcbersichten auf hohem Niveau, f\u00fcr die Ihr Publikum wahrscheinlich nicht bereit w\u00e4re, zu zahlen, und die frei zug\u00e4nglich gemacht werden sollten. Dann gibt es noch die zeitaufw\u00e4ndigen Inhalte, wie <a href=\"https:\/\/memberpress.com\/de\/making-your-membership-site-more-interactive\/\">interaktive Elemente wie Quizze<\/a> und Diskussionsforen, die eine gewisse Verg\u00fctung f\u00fcr die Erstellung und Verwaltung erfordern.<\/p>\n\n\n\n<p>Als Faustregel gilt: Sehen Sie sich einen Inhalt an und versuchen Sie festzustellen, ob er Ihrer Zielgruppe einen echten Mehrwert bietet und ob er ihr Zeit, Geld oder M\u00fche erspart. Wenn dies der Fall ist, besteht eine gute Chance, dass er als bezahlter Inhalt auf Ihrer Mitgliederseite ver\u00f6ffentlicht werden kann.<\/p>\n\n\n\n<p><em>Wie haben Sie entschieden, ob der Inhalt Ihrer Mitgliederseite kostenlos oder kostenpflichtig sein sollte?  Lassen Sie es uns in den Kommentaren unten wissen. <\/em> <\/p>","protected":false},"excerpt":{"rendered":"<p>Putting all of your content inside the members-only area of your website might seem like the obvious choice when trying to decide if your content should be paid or free. After all, if the only way people can access your content is to sign up, this approach is sure to grow your userbase, right? Unfortunately, [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":18461,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[353,108],"class_list":{"0":"post-18458","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-blog-marketing","9":"tag-premium-content","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Find out which content on your membership site should be paid or free in our guide.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Joe Fylan\"\/>\n\t<meta name=\"keywords\" content=\"blog marketing,premium content\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-site-content-which-content-should-be-paid-or-free\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"de_DE\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Membership Site Content: Which Should Be Paid or Free?\" \/>\n\t\t<meta property=\"og:description\" content=\"Find out which content on your membership site should be paid or free in our guide.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/de\/blog\/membership-site-content-which-content-should-be-paid-or-free\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/07\/Free-or-Paid-Membership-Content-FT.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/07\/Free-or-Paid-Membership-Content-FT.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1220\" \/>\n\t\t<meta property=\"og:image:height\" content=\"773\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2019-07-31T16:05:23+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2019-07-31T16:05:25+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Membership Site Content: Which Should Be Paid or Free?\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Find out which content on your membership site should be paid or free in our guide.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/07\/Free-or-Paid-Membership-Content-FT.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/membership-site-content-which-content-should-be-paid-or-free\\\/#blogposting\",\"name\":\"Membership Site Content: Which Should Be Paid or Free?\",\"headline\":\"Membership Site Content: Which Content Should Be Paid or Free?\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/jfylan\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/Free-or-Paid-Membership-Content-FT.jpg\",\"width\":1220,\"height\":773,\"caption\":\"Content Lock\"},\"datePublished\":\"2019-07-31T10:05:23-04:00\",\"dateModified\":\"2019-07-31T10:05:25-04:00\",\"inLanguage\":\"de-DE\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/membership-site-content-which-content-should-be-paid-or-free\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/membership-site-content-which-content-should-be-paid-or-free\\\/#webpage\"},\"articleSection\":\"Advice, blog marketing, Premium Content\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/membership-site-content-which-content-should-be-paid-or-free\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/de\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/advice\\\/#listItem\",\"position\":2,\"name\":\"Advice\",\"item\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/advice\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/membership-site-content-which-content-should-be-paid-or-free\\\/#listItem\",\"name\":\"Membership Site Content: Which Content Should Be Paid or Free?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/membership-site-content-which-content-should-be-paid-or-free\\\/#listItem\",\"position\":3,\"name\":\"Membership Site Content: Which Content Should Be Paid or Free?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/membership-site-content-which-content-should-be-paid-or-free\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/membership-site-content-which-content-should-be-paid-or-free\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/jfylan\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/jfylan\\\/\",\"name\":\"Joe Fylan\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/8efbb5b67aecb906b5f72f49bd070141.jpg?ver=1777563110\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/membership-site-content-which-content-should-be-paid-or-free\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/membership-site-content-which-content-should-be-paid-or-free\\\/\",\"name\":\"Membership Site Content: Which Should Be Paid or Free?\",\"description\":\"Find out which content on your membership site should be paid or free in our guide.\",\"inLanguage\":\"de-DE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/membership-site-content-which-content-should-be-paid-or-free\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/jfylan\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/jfylan\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/Free-or-Paid-Membership-Content-FT.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/membership-site-content-which-content-should-be-paid-or-free\\\/#mainImage\",\"width\":1220,\"height\":773,\"caption\":\"Content Lock\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/membership-site-content-which-content-should-be-paid-or-free\\\/#mainImage\"},\"datePublished\":\"2019-07-31T10:05:23-04:00\",\"dateModified\":\"2019-07-31T10:05:25-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"de-DE\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Membership Site Content: Which Should Be Paid or Free?<\/title>\n\n","aioseo_head_json":{"title":"Inhalt einer Mitgliedschaftsseite: Was sollte kostenpflichtig oder kostenlos sein?","description":"Finden Sie in unserem Leitfaden heraus, welche Inhalte auf Ihrer Mitgliederseite kostenpflichtig oder kostenlos sein sollten.","canonical_url":"https:\/\/memberpress.com\/de\/blog\/membership-site-content-which-content-should-be-paid-or-free\/","robots":"max-image-preview:large","keywords":"blog marketing,premium content","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/de\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#blogposting","name":"Membership Site Content: Which Should Be Paid or Free?","headline":"Membership Site Content: Which Content Should Be Paid or Free?","author":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/jfylan\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/de\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/07\/Free-or-Paid-Membership-Content-FT.jpg","width":1220,"height":773,"caption":"Content Lock"},"datePublished":"2019-07-31T10:05:23-04:00","dateModified":"2019-07-31T10:05:25-04:00","inLanguage":"de-DE","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/de\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/de\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#webpage"},"articleSection":"Advice, blog marketing, Premium Content"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/de\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/de","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/advice\/#listItem","name":"Advice"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/advice\/#listItem","position":2,"name":"Advice","item":"https:\/\/memberpress.com\/de\/blog\/category\/advice\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#listItem","name":"Membership Site Content: Which Content Should Be Paid or Free?"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#listItem","position":3,"name":"Membership Site Content: Which Content Should Be Paid or Free?","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/advice\/#listItem","name":"Advice"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/de\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/de\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/de\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/de\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/de\/blog\/author\/jfylan\/#author","url":"https:\/\/memberpress.com\/de\/blog\/author\/jfylan\/","name":"Joe Fylan","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/8efbb5b67aecb906b5f72f49bd070141.jpg?ver=1777563110"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/de\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#webpage","url":"https:\/\/memberpress.com\/de\/blog\/membership-site-content-which-content-should-be-paid-or-free\/","name":"Membership Site Content: Which Should Be Paid or Free?","description":"Find out which content on your membership site should be paid or free in our guide.","inLanguage":"de-DE","isPartOf":{"@id":"https:\/\/memberpress.com\/de\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/de\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/jfylan\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/jfylan\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/07\/Free-or-Paid-Membership-Content-FT.jpg","@id":"https:\/\/memberpress.com\/de\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#mainImage","width":1220,"height":773,"caption":"Content Lock"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/de\/blog\/membership-site-content-which-content-should-be-paid-or-free\/#mainImage"},"datePublished":"2019-07-31T10:05:23-04:00","dateModified":"2019-07-31T10:05:25-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/de\/#website","url":"https:\/\/memberpress.com\/de\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"de-DE","publisher":{"@id":"https:\/\/memberpress.com\/de\/#organization"}}]},"og:locale":"de_DE","og:site_name":"MemberPress","og:type":"article","og:title":"Membership Site Content: Which Should Be Paid or Free?","og:description":"Find out which content on your membership site should be paid or free in our guide.","og:url":"https:\/\/memberpress.com\/de\/blog\/membership-site-content-which-content-should-be-paid-or-free\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/07\/Free-or-Paid-Membership-Content-FT.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/07\/Free-or-Paid-Membership-Content-FT.jpg","og:image:width":1220,"og:image:height":773,"article:published_time":"2019-07-31T16:05:23+00:00","article:modified_time":"2019-07-31T16:05:25+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"Membership Site Content: Which Should Be Paid or Free?","twitter:description":"Find out which content on your membership site should be paid or free in our guide.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/07\/Free-or-Paid-Membership-Content-FT.jpg"},"aioseo_meta_data":{"post_id":"18458","title":"Inhalt einer Mitgliedschaftsseite: Was sollte kostenpflichtig oder kostenlos sein?","description":"Finden Sie in unserem Leitfaden heraus, welche Inhalte auf Ihrer Mitgliederseite kostenpflichtig oder kostenlos sein sollten.","keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 17:58:04","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:00","updated":"2026-03-03 15:06:01"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tMembership Site Content: Which Content Should Be Paid or Free?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"Advice","link":"https:\/\/memberpress.com\/de\/blog\/category\/advice\/"},{"label":"Membership Site Content: Which Content Should Be Paid or Free?","link":"https:\/\/memberpress.com\/de\/blog\/membership-site-content-which-content-should-be-paid-or-free\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Putting all of your content inside the members-only area of your website might seem like the obvious choice when trying to decide if your content should be paid or free. After all, if the only way people can access your content is to sign up, this approach is sure to grow your userbase, right?<\/p>","content":[{"type":"text","data":"Putting all of your content inside the members-only area of your website might seem like the obvious choice when trying to decide if your content should be paid or free. After all, if the only way people can access your content is to sign up, this approach is sure to grow your userbase, right?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Unfortunately, it\u2019s not that simple, and for your membership site to succeed, you\u2019re going to need to publish a mixture of free and paid content.<\/p>","content":[{"type":"text","data":"Unfortunately, it\u2019s not that simple, and for your membership site to succeed, you\u2019re going to need to publish a mixture of free and paid content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we\u2019ll give you the information to help you decide which content should be paid or free on your membership site. We\u2019ll also look at some of the different types of content you could produce to promote and grow your membership site, and whether this content should be freely available, or reserved for your paying members.<\/p>","content":[{"type":"text","data":"In this article, we\u2019ll give you the information to help you decide which content should be paid or free on your membership site. We\u2019ll also look at some of the different types of content you could produce to promote and grow your membership site, and whether this content should be freely available, or reserved for your paying members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Let\u2019s begin\u2026<\/p>","content":[{"type":"text","data":"Let\u2019s begin\u2026"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Benefits of Publishing Free Content on Your Membership Site<\/h2>","content":"Vorteile der Ver\u00f6ffentlichung kostenloser Inhalte auf Ihrer Mitgliederseite","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Before we give you some ideas for how you can decide whether a piece of membership site content should be paid or free, let\u2019s take a quick look at why you should be publishing freely available content.<\/p>","content":[{"type":"text","data":"Before we give you some ideas for how you can decide whether a piece of membership site content should be paid or free, let\u2019s take a quick look at why you should be publishing freely available content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Use Free Content to Promote Your Membership Site<\/h3>","content":"Verwenden Sie kostenlose Inhalte, um f\u00fcr Ihre Mitgliederseite zu werben","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Unless you already have a large audience, perhaps a social media following, a group of fans from your other projects, or connections with those working in the same industry as you, you\u2019re going to need to find a way to get the attention of the target audience for your membership program.<\/p>","content":[{"type":"text","data":"Unless you already have a large audience, perhaps a social media following, a group of fans from your other projects, or connections with those working in the same industry as you, you\u2019re going to need to find a way to get the attention of the target audience for your membership program."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Thankfully, you don\u2019t have to rely on running television or billboard adverts anymore. Instead, you can publish content online, often for free, to get your name out there and start building an audience.<\/p>","content":[{"type":"text","data":"Thankfully, you don\u2019t have to rely on running television or billboard adverts anymore. Instead, you can publish content online, often for free, to get your name out there and start building an audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One of the quickest ways to get started is to <a href=\"https:\/\/memberpress.com\/why-your-membership-site-needs-a-blog\/\">add a blog to your membership site<\/a> and harness the power of content marketing. By publishing blog posts that cover the topics your target audience are interested in, your website will contain the content that your potential members will be searching the internet for. This creates an opportunity for your website to be found the next time those people use Google to find a solution to their problem.<\/p>","content":[{"type":"text","data":"One of the quickest ways to get started is to <a href=\"https:\/\/memberpress.com\/why-your-membership-site-needs-a-blog\/\">add a blog to your membership site<\/a> and harness the power of content marketing. By publishing blog posts that cover the topics your target audience are interested in, your website will contain the content that your potential members will be searching the internet for. This creates an opportunity for your website to be found the next time those people use Google to find a solution to their problem."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once your content has been found by your target audience, whether via a Google search or a share on social media, your blog can then be used to demonstrate your expertise in your chosen field. If all goes according to plan, this approach should help you to turn some of those <a href=\"https:\/\/memberpress.com\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">free visitors into paying users<\/a> of your membership site.<\/p>","content":[{"type":"text","data":"Once your content has been found by your target audience, whether via a Google search or a share on social media, your blog can then be used to demonstrate your expertise in your chosen field. If all goes according to plan, this approach should help you to turn some of those <a href=\"https:\/\/memberpress.com\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">free visitors into paying users<\/a> of your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Publish Free Content Offsite<\/h3>","content":"Ver\u00f6ffentlichen Sie kostenlose Inhalte au\u00dferhalb der Website","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>In the early days, before your audience has developed and your blog has gained traction, you should consider publishing free content off of your site. One approach is to ask other websites in your niche or industry if you can publish an article on their blogs.<\/p>","content":[{"type":"text","data":"In the early days, before your audience has developed and your blog has gained traction, you should consider publishing free content off of your site. One approach is to ask other websites in your niche or industry if you can publish an article on their blogs."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This sort of arrangement benefits the blog owner as they get some free content for their website, while you get some exposure to your target audience. Usually, you\u2019ll be able to add at least one link to your blog post or your author profile that points back to your membership site.<\/p>","content":[{"type":"text","data":"This sort of arrangement benefits the blog owner as they get some free content for their website, while you get some exposure to your target audience. Usually, you\u2019ll be able to add at least one link to your blog post or your author profile that points back to your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you do manage to secure a guest posting opportunity, the content you provide should be some of your best. The size of the audience of the blog you\u2019ll be contributing to could determine how much effort you put into the article. However, even if you\u2019re publishing a post on a blog with a small following, you should still ensure your content is high quality and does a great job of demonstrating your expertise. This is an example of when it\u2019s worth making your best content freely available.<\/p>","content":[{"type":"text","data":"If you do manage to secure a guest posting opportunity, the content you provide should be some of your best. The size of the audience of the blog you\u2019ll be contributing to could determine how much effort you put into the article. However, even if you\u2019re publishing a post on a blog with a small following, you should still ensure your content is high quality and does a great job of demonstrating your expertise. This is an example of when it\u2019s worth making your best content freely available."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Use Free Content to Promote Your Paid Content<\/h3>","content":"Nutzen Sie kostenlose Inhalte, um Ihre kostenpflichtigen Inhalte zu bewerben","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Often if you\u2019re covering a topic, or solving a problem inside your membership site, you can use freely available content to promote a piece of paid content.<\/p>","content":[{"type":"text","data":"Often if you\u2019re covering a topic, or solving a problem inside your membership site, you can use freely available content to promote a piece of paid content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if your membership site contains an in-depth tutorial on how to do something, maybe including videos, downloadable PDFs, and detailed text-based instructions, you can create a basic outline of the process and publish it for free on your website.<\/p>","content":[{"type":"text","data":"For example, if your membership site contains an in-depth tutorial on how to do something, maybe including videos, downloadable PDFs, and detailed text-based instructions, you can create a basic outline of the process and publish it for free on your website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your freely available blog post, covering how to create a WordPress website in seven steps, for example, would demonstrate to your target audience that you understand their situation. It would also show that you have a solution to their problem. While the article would outline the steps at a high level, it would finish up with a link to your membership content and the detailed tutorial on creating a WordPress website.<\/p>","content":[{"type":"text","data":"Your freely available blog post, covering how to create a WordPress website in seven steps, for example, would demonstrate to your target audience that you understand their situation. It would also show that you have a solution to their problem. While the article would outline the steps at a high level, it would finish up with a link to your membership content and the detailed tutorial on creating a WordPress website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One good example of this approach in action is this <a href=\"https:\/\/www.smartpassiveincome.com\/tutorials\/start-podcast-pats-complete-step-step-podcasting-tutorial\/\" target=\"_blank\" rel=\"noreferrer noopener\">freely available guide to starting a podcast<\/a>, which includes links to the author's paid podcasting course.&nbsp;<\/p>","content":[{"type":"text","data":"One good example of this approach in action is this <a href=\"https:\/\/www.smartpassiveincome.com\/tutorials\/start-podcast-pats-complete-step-step-podcasting-tutorial\/\" target=\"_blank\" rel=\"noreferrer noopener\">freely available guide to starting a podcast<\/a>, which includes links to the author's paid podcasting course.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can use this approach -- of creating freely available content that looks at a problem from a high level, while also using that content to promote your detailed solutions to that problem -- to decide whether your membership site content should be free or paid.<\/p>","content":[{"type":"text","data":"You can use this approach -- of creating freely available content that looks at a problem from a high level, while also using that content to promote your detailed solutions to that problem -- to decide whether your membership site content should be free or paid."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If the content provides a brief outline of a solution, then maybe it should be free, but if it goes into great depth, covering the entire process, then it might be content that people are willing to pay to access.<\/p>","content":[{"type":"text","data":"If the content provides a brief outline of a solution, then maybe it should be free, but if it goes into great depth, covering the entire process, then it might be content that people are willing to pay to access."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Reserve Interactive Content for Your Members<\/h3>","content":"Reservieren Sie interaktive Inhalte f\u00fcr Ihre Mitglieder","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>There\u2019s an expectation on the internet, that text-based content should be freely available. Of course, as long as it provides your audience with real value, you can create a membership site that consists solely of written content. However, there are some other types of content that people are more willing to pay for.<\/p>","content":[{"type":"text","data":"There\u2019s an expectation on the internet, that text-based content should be freely available. Of course, as long as it provides your audience with real value, you can create a membership site that consists solely of written content. However, there are some other types of content that people are more willing to pay for."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One example are components that let your members interact with each other, and with you as well, through your website. This could be achieved by adding a <a href=\"https:\/\/memberpress.com\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\">discussion forum to your membership site<\/a>\u00a0or using a plugin like <a rel=\"noreferrer noopener\" href=\"https:\/\/wordpress.org\/plugins\/buddypress\/\" target=\"_blank\">BuddyPress<\/a> to add social networking features to your WordPress website.<\/p>","content":[{"type":"text","data":"One example are components that let your members interact with each other, and with you as well, through your website. This could be achieved by adding a <a href=\"https:\/\/memberpress.com\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\">discussion forum to your membership site<\/a>\u00a0or using a plugin like <a rel=\"noreferrer noopener\" href=\"https:\/\/wordpress.org\/plugins\/buddypress\/\" target=\"_blank\">BuddyPress<\/a> to add social networking features to your WordPress website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As this type of content or website element is often perceived to be higher value than text-based content, it\u2019s probably something you'll want to make available to your paying members only. Not only will they probably be more willing to pay for access to it, but this type of feature can be more time consuming to create and manage then less interactive content, making it something that you\u2019ll want to be compensated for implementing.<\/p>","content":[{"type":"text","data":"As this type of content or website element is often perceived to be higher value than text-based content, it\u2019s probably something you'll want to make available to your paying members only. Not only will they probably be more willing to pay for access to it, but this type of feature can be more time consuming to create and manage then less interactive content, making it something that you\u2019ll want to be compensated for implementing."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">How Valuable is Your Content?<\/h3>","content":"Wie wertvoll ist Ihr Inhalt?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>If your solution to a problem that your members are having will help them save time and money, or improve their lives in some other way, then that\u2019s a good sign that the content should be paid.<\/p>","content":[{"type":"text","data":"If your solution to a problem that your members are having will help them save time and money, or improve their lives in some other way, then that\u2019s a good sign that the content should be paid."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Maybe you\u2019re qualified and accredited to share financial advice, which could save your members money. Perhaps you\u2019re a personal trainer who can improve the health of your audience. Alternatively, you could be a teacher who people pay for one-to-one sessions with offline, to help them pass a test.<\/p>","content":[{"type":"text","data":"Maybe you\u2019re qualified and accredited to share financial advice, which could save your members money. Perhaps you\u2019re a personal trainer who can improve the health of your audience. Alternatively, you could be a teacher who people pay for one-to-one sessions with offline, to help them pass a test."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If there\u2019s a tangible benefit that your audience will receive from your content, then what you\u2019re publishing is highly likely to be something you can make available to your paying members.<\/p>","content":[{"type":"text","data":"If there\u2019s a tangible benefit that your audience will receive from your content, then what you\u2019re publishing is highly likely to be something you can make available to your paying members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Make Paid Content Free<\/h3>","content":"Kostenpflichtige Inhalte kostenlos machen","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>When it comes to deciding whether a piece of content should be free or paid, your opinion can change over time.<\/p>","content":[{"type":"text","data":"When it comes to deciding whether a piece of content should be free or paid, your opinion can change over time."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, you might create a piece of content that covers a tactic or strategy that no one else is talking about. A unique idea that isn\u2019t available elsewhere, is a perfect example of content that you should only make available to your paying members.<\/p>","content":[{"type":"text","data":"For example, you might create a piece of content that covers a tactic or strategy that no one else is talking about. A unique idea that isn\u2019t available elsewhere, is a perfect example of content that you should only make available to your paying members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, if an idea that was once original starts to become more widely talked about, it might be time to make your content on that topic freely available. Not only will publicly publishing that content demonstrate your knowledge of that topic to potential new members, but it will also increase the chances of your website being found when people are searching for information on that topic.<\/p>","content":[{"type":"text","data":"However, if an idea that was once original starts to become more widely talked about, it might be time to make your content on that topic freely available. Not only will publicly publishing that content demonstrate your knowledge of that topic to potential new members, but it will also increase the chances of your website being found when people are searching for information on that topic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With this in mind, it can be useful to evaluate your members-only content and see if any of it should be changed from paid to free content. Not only can this help populate your website with valuable free content, but it can also help <a href=\"https:\/\/memberpress.com\/how-to-declutter-your-wordpress-website\/\">declutter your members-only area<\/a>.<\/p>","content":[{"type":"text","data":"With this in mind, it can be useful to evaluate your members-only content and see if any of it should be changed from paid to free content. Not only can this help populate your website with valuable free content, but it can also help <a href=\"https:\/\/memberpress.com\/how-to-declutter-your-wordpress-website\/\">declutter your members-only area<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Essential Free Membership Site Content<\/h3>","content":"Unverzichtbarer Inhalt einer kostenlosen Mitgliedschaftsseite","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Even if you already have a large audience, or your membership site has enough paying users to ensure it\u2019s profitable, there is still some content that should be freely available on your website.<\/p>","content":[{"type":"text","data":"Even if you already have a large audience, or your membership site has enough paying users to ensure it\u2019s profitable, there is still some content that should be freely available on your website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We\u2019ve already mentioned a blog, but even if you\u2019re not using it for content marketing purposes, it\u2019s still a good idea to use a blog to keep existing members up to date with the latest developments from your membership site, such as the addition of new content to your members-only area, details of new product launches, or any other news you think is relevant.<\/p>","content":[{"type":"text","data":"We\u2019ve already mentioned a blog, but even if you\u2019re not using it for content marketing purposes, it\u2019s still a good idea to use a blog to keep existing members up to date with the latest developments from your membership site, such as the addition of new content to your members-only area, details of new product launches, or any other news you think is relevant."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Creating an <a href=\"https:\/\/memberpress.com\/how-to-create-a-knowledgebase-or-faq-for-your-membership-site\/\">FAQ or knowledge base for your membership site<\/a> and making all of it, or parts of it, freely available has its benefits. For one, publishing answers to those common questions that existing or potential members often ask can cut down on the number of support emails you receive. You can also use the knowledge base to publish instructions on using your membership site,<\/p>","content":[{"type":"text","data":"Creating an <a href=\"https:\/\/memberpress.com\/how-to-create-a-knowledgebase-or-faq-for-your-membership-site\/\">FAQ or knowledge base for your membership site<\/a> and making all of it, or parts of it, freely available has its benefits. For one, publishing answers to those common questions that existing or potential members often ask can cut down on the number of support emails you receive. You can also use the knowledge base to publish instructions on using your membership site,"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Final Thoughts<\/h3>","content":"Abschlie\u00dfende \u00dcberlegungen","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>As you can see, there\u2019s no one size fits all answer to whether your membership site content should be free or paid.<\/p>","content":[{"type":"text","data":"As you can see, there\u2019s no one size fits all answer to whether your membership site content should be free or paid."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you already have a large audience, your website receives lots of traffic, or you have more members than you can handle, then there\u2019s little incentive to publish freely available content.<\/p>","content":[{"type":"text","data":"If you already have a large audience, your website receives lots of traffic, or you have more members than you can handle, then there\u2019s little incentive to publish freely available content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, for most people, free content is required to grow their membership site to where they want it to be. Whether that content is published on your site as blog posts, submitted to other sites to get your name out there, or uploaded to other platforms like YouTube or Facebook, depends on your current situation and goals.<\/p>","content":[{"type":"text","data":"However, for most people, free content is required to grow their membership site to where they want it to be. Whether that content is published on your site as blog posts, submitted to other sites to get your name out there, or uploaded to other platforms like YouTube or Facebook, depends on your current situation and goals."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To further complicate things, some content, such as high-level summaries or overviews probably aren\u2019t something your audience would be willing to pay for and should be made freely available. Then there\u2019s that time-consuming content, such as <a href=\"https:\/\/memberpress.com\/making-your-membership-site-more-interactive\/\">interactive elements like quizzes<\/a> and discussion boards that require some compensation for producing and managing.<\/p>","content":[{"type":"text","data":"To further complicate things, some content, such as high-level summaries or overviews probably aren\u2019t something your audience would be willing to pay for and should be made freely available. Then there\u2019s that time-consuming content, such as <a href=\"https:\/\/memberpress.com\/making-your-membership-site-more-interactive\/\">interactive elements like quizzes<\/a> and discussion boards that require some compensation for producing and managing."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As a rule of thumb, look at a piece of content and try and establish whether it offers real value to your audience, and determine if it will help save them time, money, or effort. If it does, then there\u2019s a good chance it can be published as paid content on your membership site.<\/p>","content":[{"type":"text","data":"As a rule of thumb, look at a piece of content and try and establish whether it offers real value to your audience, and determine if it will help save them time, money, or effort. If it does, then there\u2019s a good chance it can be published as paid content on your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>How have you been deciding whether your membership site content should be free or paid?  Let us know in the comments below. <\/em> <\/p>","content":[{"type":"text","data":"<em>How have you been deciding whether your membership site content should be free or paid?  Let us know in the comments below. <\/em> "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/18458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/2122"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=18458"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/18458\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/18461"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=18458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=18458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=18458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}