{"id":19089,"date":"2019-08-19T11:24:16","date_gmt":"2019-08-19T17:24:16","guid":{"rendered":"https:\/\/memberpress.com\/?p=19089"},"modified":"2019-08-19T11:24:18","modified_gmt":"2019-08-19T17:24:18","slug":"how-to-optimize-your-membership-sites-images-for-speed","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/how-to-optimize-your-membership-sites-images-for-speed\/","title":{"rendered":"Wie Sie die Bilder Ihrer Mitgliedsseite f\u00fcr Geschwindigkeit optimieren"},"content":{"rendered":"<p>Die Geschwindigkeit einer Website ist heutzutage f\u00fcr Ihre Mitglieder-Website extrem wichtig. Wenn Ihre Website in der Lage ist, hochaufl\u00f6sende Bilder schnell darzustellen, kann das leicht \u00fcber Erfolg oder Misserfolg Ihrer Website entscheiden, denn es kann dar\u00fcber entscheiden, ob aktuelle Mitglieder und potenzielle Kunden geduldig und verst\u00e4ndnisvoll genug sind, um auf Ihrer Mitgliedschafts-Website zu bleiben oder nicht.<\/p>\n\n\n\n<p> Zum Gl\u00fcck muss die Optimierung der Bilder auf Ihrer Website nicht kompliziert sein! In diesem Beitrag werden wir einige M\u00f6glichkeiten besprechen, wie Sie Ihre Bilder effektiv optimieren k\u00f6nnen, damit sie Ihre Website nicht ausbremsen.\u00a0<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/memberpress.com\/de\/how-to-improve-your-wordpress-membership-sites-speed\/\">die Seitengeschwindigkeit der Mitglieder-Website.<\/a><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Was genau ist eigentlich Bildoptimierung?<\/strong><\/p>\n\n\n\n<p>Bei der Bildoptimierung geht es im Wesentlichen darum, die Dateigr\u00f6\u00dfe eines Bildes so klein wie m\u00f6glich zu halten, ohne die Qualit\u00e4t des Bildes zu beeintr\u00e4chtigen.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Tipps zur Optimierung<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Machen Sie Ihr Bild nicht zu gro\u00df\/zu klein<\/strong>l - Es gibt nichts Schlimmeres, als ein Bild auf Ihrer Website zu haben, das so gro\u00df ist, dass es die Ladezeit der GESAMTEN Seite verlangsamt, oder so klein, dass man es kaum sehen kann, oder die Qualit\u00e4t ist grauenhaft. Es ist eine gute Idee, sich \u00fcber die Bildabmessungen f\u00fcr Ihre Website zu informieren, damit Sie diesen Fehler nicht machen.<\/li><li><strong>Flie\u00dfendes Laden akzeptieren<\/strong> - Eine weitere Technik zur Verbesserung der Website-Geschwindigkeit ist das \"Lazy Loading\", eine Methode, bei der Inhalte geladen werden, die sich bereits auf dem Bildschirm befinden, aber das Laden von nicht vorhandenem Material verz\u00f6gert wird. Wenn Sie zum Beispiel zum ersten Mal die Startseite Ihrer Mitgliederseite \u00f6ffnen, werden beim Lazy Loading die Bilder auf der aktuellen Seite geladen, nicht aber die Inhalte, zu denen Sie erst nach unten scrollen m\u00fcssen. Es gibt eine Reihe von gro\u00dfartigen Plugins, die Sie Ihrer WordPress-Website hinzuf\u00fcgen k\u00f6nnen, um dies zu erreichen.<\/li><li><strong>Fokus auf PNG und JPEG<\/strong> <strong>Bilder<\/strong> - Es gibt zwei Hauptformate, die Ihr <a href=\"https:\/\/memberpress.com\/de\/slideshow-image-galleries-tools\/\">Fotos<\/a> in, PNG und JPEG sein. JPEG eignet sich f\u00fcr Bilder mit vielen verschiedenen Farben, und PNG ist am besten f\u00fcr transparente Bilder oder Bilder, die nicht viele verschiedene Farben enthalten. Wenn Sie darauf achten, in welchem Format Sie Ihre Bilder speichern, k\u00f6nnen Sie das Bild so ansprechend wie m\u00f6glich gestalten, ohne dass die Geschwindigkeit darunter leidet. Ein weiteres empfehlenswertes Dateiformat ist GIF, das sich hervorragend eignet, wenn Sie animierte Bilder auf Ihrer Website oder in Ihrem Blog einf\u00fcgen m\u00f6chten.<\/li><li><strong>Bildkomprimierungstools verwenden<\/strong> - Bei der Komprimierung eines Bildes geht es darum, die kleinstm\u00f6gliche Dateigr\u00f6\u00dfe zu erreichen und gleichzeitig ein qualitativ hochwertiges Bild zu erhalten, das weniger Speicherplatz ben\u00f6tigt als das Originalbild. Es gibt eine ganze Reihe hervorragender WordPress-Plugins, mit denen Sie Ihre Bilder einfach und effizient komprimieren k\u00f6nnen. Sie k\u00f6nnen aber auch Tools au\u00dferhalb von WordPress wie Adobe Photoshop oder GIMP verwenden, um Ihre Fotos zu komprimieren. Es ist m\u00f6glich, Ihre Bilder zu stark zu komprimieren. \u00dcberpr\u00fcfen Sie also unbedingt die Qualit\u00e4t Ihrer Bilder, bevor Sie sie ver\u00f6ffentlichen.<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Abschlie\u00dfende \u00dcberlegungen<\/strong><\/p>\n\n\n\n<p>Die Optimierung der Bilder Ihrer Online-Gesch\u00e4ftswebsite ist etwas, das Ihrer Mitgliederseite in mehrfacher Hinsicht helfen wird. Sie wird nicht nur dazu beitragen, dass Ihre Website schneller wird, sondern sie wird auch eine bedeutende <a href=\"https:\/\/memberpress.com\/de\/3-easy-ways-to-improve-your-seo-ranking\/\">SEO-Schub<\/a> auch! Wenn Sie eine der oben genannten Techniken noch nicht ausprobiert haben, sollten Sie sie testen, um zu sehen, wie sich die Geschwindigkeit Ihrer Website zum Besseren ver\u00e4ndern kann!<\/p>\n\n\n\n<p> Wenn Ihnen dieser Beitrag gefallen hat, dann folgen Sie bitte MemberPress auf\u00a0<a href=\"https:\/\/www.facebook.com\/memberpress\">Facebook<\/a>\u00a0f\u00fcr weitere gro\u00dfartige Inhalte. Sie k\u00f6nnen uns auch finden auf\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>\u00a0und\u00a0<a href=\"https:\/\/www.instagram.com\/memberpress\/\">Instagram<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"<p>Site speed is extremely important nowadays for your membership site. Your site being able to display high-resolution images quickly can easily make or break your site because it can determine whether or not current members and potential customers will be patient and understanding enough to stay on your membership website. Thankfully, optimizing your site\u2019s images [\u2026]<\/p>\n","protected":false},"author":20788,"featured_media":19100,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,258,134],"tags":[70,433],"class_list":{"0":"post-19089","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-fixes","9":"category-how-to-2","10":"tag-membership-site","11":"tag-site-speed","12":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Optimizing your site&#039;s images does not have to be difficult! 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In diesem Beitrag besprechen wir, wie Sie Ihre Bilder effektiv optimieren k\u00f6nnen, um die Geschwindigkeit Ihrer Seite zu erh\u00f6hen.","keywords":[{"label":"image optimization","value":"image optimization"},{"label":"membership site","value":"membership site"},{"label":"site speed","value":"site speed"}],"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 18:00:47","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:54","updated":"2026-03-03 15:06:01"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Optimize your Membership Site\u2019s Images for Speed\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"Advice","link":"https:\/\/memberpress.com\/de\/blog\/category\/advice\/"},{"label":"How to Optimize your Membership Site\u2019s Images for Speed","link":"https:\/\/memberpress.com\/de\/blog\/how-to-optimize-your-membership-sites-images-for-speed\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Site speed is extremely important nowadays for your membership site. Your site being able to display high-resolution images quickly can easily make or break your site because it can determine whether or not current members and potential customers will be patient and understanding enough to stay on your membership website.<\/p>","content":[{"type":"text","data":"Site speed is extremely important nowadays for your membership site. Your site being able to display high-resolution images quickly can easily make or break your site because it can determine whether or not current members and potential customers will be patient and understanding enough to stay on your membership website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p> Thankfully, optimizing your site's images does not have to be complicated! In this post, we will discuss a few ways that you can effectively optimize your images, so they don't slow down your&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/memberpress.com\/how-to-improve-your-wordpress-membership-sites-speed\/\">membership site's page speed.<\/a><\/p>","content":[{"type":"text","data":" Thankfully, optimizing your site's images does not have to be complicated! In this post, we will discuss a few ways that you can effectively optimize your images, so they don't slow down your&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/memberpress.com\/how-to-improve-your-wordpress-membership-sites-speed\/\">membership site's page speed.<\/a>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-medium-font-size\"><strong>What Exactly Is Image Optimization, Anyway?<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"has-medium-font-size\"><strong>What Exactly Is Image Optimization, Anyway?<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"fontSize":"20px"}},{"type":"core\/paragraph","render":"<p>Image optimization is basically the process of keeping your image's file size as small as possible without compromising the quality levels of the image.<\/p>","content":[{"type":"text","data":"Image optimization is basically the process of keeping your image's file size as small as possible without compromising the quality levels of the image."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-medium-font-size\"><strong>Optimization Tips<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"has-medium-font-size\"><strong>Optimization Tips<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"fontSize":"20px"}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Don't Make Your Image Too Large\/Too Smal<\/strong>l - There's nothing worse than having an image on your site that is so large that it slows down the loading time of the ENTIRE page or so small that you can barely see it or the quality is horrible. It is a good idea to be sure you are aware of the image dimensions for your site so you won't run into this mistake.<\/li><li><strong>Embrace Lazy Loading<\/strong> -  Another technique to improve site speed is Lazy loading, which is a method that loads content that is already on the screen but delays the loading of material that isn't. For example, when you first open your membership site's homepage, lazy loading would load the images on your current page, but it won't load the content that you have to scroll down to access immediately. There are a number of great plugins that you can add to your WordPress website to achieve this.<\/li><li><strong>Focus on PNG and JPEG<\/strong> <strong>Images<\/strong> - There are two main formats that your <a href=\"https:\/\/memberpress.com\/slideshow-image-galleries-tools\/\">photos<\/a> should be in, PNG and JPEG. JPEG works for pictures with a lot of different colors, and PNG is best for transparent images or pictures that don't contain many different kinds of colors. Paying attention to your images and in what format you save them in will help you to keep the image as visually appealing as possible while not sacrificing speed. Another great file format to keep in mind is GIF, which is excellent if you want to add animated images on your site or blog.<\/li><li><strong>Use Image Compression Tools<\/strong> - Compressing an image means creating the smallest possible file size while still having a high-quality image, which results in the image taking up less space than the original image. There are a ton of excellent WordPress plugins out there that will help you easily and efficiently compress your images, or you can even use tools outside of WordPress, such as Adobe Photoshop or GIMP to compress your photos too. It is possible to over-compress your images, so be sure to check your image quality before you post them.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Machen Sie Ihr Bild nicht zu gro\u00df\/zu klein<\/strong>l - Es gibt nichts Schlimmeres, als ein Bild auf Ihrer Website zu haben, das so gro\u00df ist, dass es die Ladezeit der GESAMTEN Seite verlangsamt, oder so klein, dass man es kaum sehen kann, oder die Qualit\u00e4t ist grauenhaft. Es ist eine gute Idee, sich \u00fcber die Bildabmessungen f\u00fcr Ihre Website zu informieren, damit Sie diesen Fehler nicht machen.<\/li><li><strong>Flie\u00dfendes Laden akzeptieren<\/strong> - Eine weitere Technik zur Verbesserung der Website-Geschwindigkeit ist das \"Lazy Loading\", eine Methode, bei der Inhalte geladen werden, die sich bereits auf dem Bildschirm befinden, aber das Laden von nicht vorhandenem Material verz\u00f6gert wird. Wenn Sie zum Beispiel zum ersten Mal die Startseite Ihrer Mitgliederseite \u00f6ffnen, werden beim Lazy Loading die Bilder auf der aktuellen Seite geladen, nicht aber die Inhalte, zu denen Sie erst nach unten scrollen m\u00fcssen. Es gibt eine Reihe von gro\u00dfartigen Plugins, die Sie Ihrer WordPress-Website hinzuf\u00fcgen k\u00f6nnen, um dies zu erreichen.<\/li><li><strong>Fokus auf PNG und JPEG<\/strong> <strong>Bilder<\/strong> - Es gibt zwei Hauptformate, die Ihr <a href=\"https:\/\/memberpress.com\/de\/slideshow-image-galleries-tools\/\">Fotos<\/a> in, PNG und JPEG sein. JPEG eignet sich f\u00fcr Bilder mit vielen verschiedenen Farben, und PNG ist am besten f\u00fcr transparente Bilder oder Bilder, die nicht viele verschiedene Farben enthalten. Wenn Sie darauf achten, in welchem Format Sie Ihre Bilder speichern, k\u00f6nnen Sie das Bild so ansprechend wie m\u00f6glich gestalten, ohne dass die Geschwindigkeit darunter leidet. Ein weiteres empfehlenswertes Dateiformat ist GIF, das sich hervorragend eignet, wenn Sie animierte Bilder auf Ihrer Website oder in Ihrem Blog einf\u00fcgen m\u00f6chten.<\/li><li><strong>Bildkomprimierungstools verwenden<\/strong> - Bei der Komprimierung eines Bildes geht es darum, die kleinstm\u00f6gliche Dateigr\u00f6\u00dfe zu erreichen und gleichzeitig ein qualitativ hochwertiges Bild zu erhalten, das weniger Speicherplatz ben\u00f6tigt als das Originalbild. Es gibt eine ganze Reihe hervorragender WordPress-Plugins, mit denen Sie Ihre Bilder einfach und effizient komprimieren k\u00f6nnen. Sie k\u00f6nnen aber auch Tools au\u00dferhalb von WordPress wie Adobe Photoshop oder GIMP verwenden, um Ihre Fotos zu komprimieren. Es ist m\u00f6glich, dass Sie Ihre Bilder zu stark komprimieren. \u00dcberpr\u00fcfen Sie daher die Qualit\u00e4t Ihrer Bilder, bevor Sie sie ver\u00f6ffentlichen.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-medium-font-size\"><strong>Final Thoughts<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"has-medium-font-size\"><strong>Final Thoughts<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"fontSize":"20px"}},{"type":"core\/paragraph","render":"<p>Optimizing your online business website's images is something that will help your membership site in multiple ways. Not only will this help your site be faster, but this will also be a significant <a href=\"https:\/\/memberpress.com\/3-easy-ways-to-improve-your-seo-ranking\/\">SEO boost<\/a> too! If you haven't tried any of our techniques above, test them out to see how your site's speed can change for the better!<\/p>","content":[{"type":"text","data":"Optimizing your online business website's images is something that will help your membership site in multiple ways. Not only will this help your site be faster, but this will also be a significant <a href=\"https:\/\/memberpress.com\/3-easy-ways-to-improve-your-seo-ranking\/\">SEO boost<\/a> too! If you haven't tried any of our techniques above, test them out to see how your site's speed can change for the better!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p> If you liked this post, then please follow MemberPress on&nbsp;<a href=\"https:\/\/www.facebook.com\/memberpress\">Facebook<\/a>&nbsp;for more great content. You can also find us on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.instagram.com\/memberpress\/\">Instagram<\/a>. <\/p>","content":[{"type":"text","data":" If you liked this post, then please follow MemberPress on&nbsp;<a href=\"https:\/\/www.facebook.com\/memberpress\">Facebook<\/a>&nbsp;for more great content. You can also find us on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.instagram.com\/memberpress\/\">Instagram<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/19089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/20788"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=19089"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/19089\/revisions"}],"predecessor-version":[{"id":69963,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/19089\/revisions\/69963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/19100"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=19089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=19089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=19089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}