{"id":19119,"date":"2019-09-04T09:50:26","date_gmt":"2019-09-04T15:50:26","guid":{"rendered":"https:\/\/memberpress.com\/?p=19119"},"modified":"2020-09-16T14:11:51","modified_gmt":"2020-09-16T20:11:51","slug":"create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/","title":{"rendered":"Erstellen Sie ein erfolgreiches Vertriebskonzept f\u00fcr Ihr Mitgliedschaftsgesch\u00e4ft in 6 Schritten"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In jedem Online-Gesch\u00e4ft sind Vertrieb und Marketing ein wichtiger Bestandteil des Erfolgs. Das ist bei der Erstellung einer Mitgliederseite nicht anders. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ad2c4b5031a1\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad2c4b5031a1\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/#Wait%E2%80%A6_What_Do_You_Mean_By_%E2%80%9CSales_Blueprint%E2%80%9D\" >Moment... Was meinen Sie mit \"Sales Blueprint\"?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/#Now_Lets_Get_Started\" >Dann legen wir los!<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/#1_Take_an_assessment_of_your_companys_current_state\" >1. Verschaffen Sie sich einen \u00dcberblick \u00fcber die aktuelle Situation Ihres Unternehmens.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/#2_Identify_your_ideal_customer\" >2. Identifizieren Sie Ihren idealen Kunden.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/#3_Set_goals\" >3. Ziele setzen.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/#4_Create_a_plan_of_attack\" >4. Erstellen Sie einen Angriffsplan.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/#5_Set_a_deadline_for_your_strategy\" >5. Legen Sie eine Frist f\u00fcr Ihre Strategie fest.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/de\/blog\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/#6_Learn_from_your_results_and_adjust_if_necessary\" >6. Lernen Sie aus Ihren Ergebnissen und passen Sie sie ggf. an.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/de\/blog\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie ein stabiles Wachstum erzielen m\u00f6chten, ist es entscheidend, sich die Zeit zu nehmen, um einen Vertriebsplan auszuarbeiten. In diesem Blogbeitrag geben wir Ihnen daher einige Tipps, die Ihnen den Einstieg in die Entwicklung einer erfolgreichen Vertriebsstrategie f\u00fcr Ihre Mitglieder-Website erleichtern sollen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wait%E2%80%A6_What_Do_You_Mean_By_%E2%80%9CSales_Blueprint%E2%80%9D\"><\/span><strong>Moment... Was meinen Sie mit \"Sales Blueprint\"?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie einen Vertriebsplan erstellen, legen Sie fest, wie Ihr Unternehmen seine Zielkunden auf eine Weise anspricht, die einzigartig und nachvollziehbar ist und effektiv zum Umsatz beitr\u00e4gt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ihr Konzept kann beispielsweise Vortr\u00e4ge umfassen, die der Gesch\u00e4ftsf\u00fchrer vor Publikum halten kann, die Verteilung von Brosch\u00fcren und Flyern oder einen Plan f\u00fcr die Kaltakquise von Kunden. Ihr Konzept wird au\u00dferdem den aktuellen Stand Ihres Unternehmens, die Unternehmensziele sowie die Ma\u00dfnahmen darlegen, die Ihr Unternehmen umsetzen sollte, um Ihre neue Vertriebsstrategie zu verwirklichen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Now_Lets_Get_Started\"><\/span><strong>Dann legen wir los!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Take_an_assessment_of_your_companys_current_state\"><\/span>1. <strong>Machen Sie sich ein Bild von der aktuellen Situation Ihres Unternehmens.<\/strong>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dieser Schritt ist von gro\u00dfer Bedeutung, da Ihre Recherche dazu beitragen wird, die Weichen f\u00fcr die zuk\u00fcnftige Entwicklung Ihres Unternehmens zu stellen. Erfassen Sie den durchschnittlichen Monatsumsatz Ihres Unternehmens, das Verh\u00e4ltnis von Stamm- zu Neukunden, wo Kunden Ihr Mitgliedschaftsgesch\u00e4ft finden, welche Mitgliedschaften und Produkte, <a href=\"https:\/\/memberpress.com\/de\/how-to-create-a-solid-online-course-for-your-membership-site\/\">Online-Kurse<\/a>oder Dienstleistungen am beliebtesten und am unbeliebtesten sind usw. Alles \u00fcber den aktuellen Stand Ihres Mitgliedschaftsgesch\u00e4fts sollte zun\u00e4chst dokumentiert werden.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Identify_your_ideal_customer\"><\/span>2. <strong>Identifizieren Sie Ihren idealen Kunden.<\/strong>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Im Laufe der Zeit k\u00f6nnen sich in Ihrem Unternehmen verschiedene Dinge \u00e4ndern, darunter auch, wie Sie Ihren idealen Kunden definieren. Nutzen Sie Ihre Analyse, um herauszufinden, wie diese Person aussieht. Denken Sie \u00fcber deren Einkommensniveau und Interessen nach, wo sie sich online aufhalten, was sie an Ihrer Mitglieder-Website am meisten anspricht und welche Probleme sie haben. Wenn Sie wissen, wer Ihre Zielgruppe ist, wird es einfacher sein zu verstehen, wo Sie sie finden und wie Sie sie ansprechen k\u00f6nnen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Set_goals\"><\/span>3. <strong>Setzen Sie sich Ziele.<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f6chten Sie, dass sich ein bestimmtes Produkt besser verkauft? M\u00f6chten Sie Ihren Umsatz insgesamt steigern? Gibt es einen Rabatt, den Sie bewerben m\u00f6chten? F\u00fchren Sie alle Ziele auf, die Sie f\u00fcr Ihr Unternehmen in den kommenden Monaten oder Jahren verfolgen. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Create_a_plan_of_attack\"><\/span>4. <strong>Erstellen Sie einen Angriffsplan<\/strong>. <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nachdem Sie nun Ihre Zielgruppe kennen und Ihre Ziele festgelegt haben, ist es an der Zeit, zu planen. Nutzen Sie die gesammelten Informationen, um einen Plan auszuarbeiten. Nehmen wir einmal an, Sie m\u00f6chten innerhalb der n\u00e4chsten drei Monate 75 neue Mitgliedschaften verkaufen \u2013 was m\u00fcsste Ihr Unternehmen tun, um dieses Ziel zu erreichen? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aufgrund Ihrer Einsch\u00e4tzung wissen Sie, dass Sie Werbung in sozialen Medien ausprobiert haben, was funktioniert hat, aber Sie haben auch \u00d6ffentlichkeitsarbeit betrieben, wodurch sich deutlich mehr Mitgliedschaften verkaufen lie\u00dfen. In Ihrem Plan w\u00e4re es ratsam, Zeit f\u00fcr Vortr\u00e4ge oder Auftritte auf Messen einzuplanen. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Set_a_deadline_for_your_strategy\"><\/span>5. <strong>Legen Sie eine Frist f\u00fcr Ihre Strategie fest.<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Eine der besten Methoden, um festzustellen, ob Ihr Konzept f\u00fcr den Vertrieb von Mitgliedschaftsunternehmen wirksam ist, besteht darin, einen Zeitrahmen f\u00fcr das Projekt festzulegen, einschlie\u00dflich einer Frist. Unabh\u00e4ngig davon, ob Sie eine Verkaufsstrategie einen Monat, sechs Monate oder ein Jahr lang testen, sollten Sie sich eine Frist setzen, damit Sie die Ergebnisse bewerten k\u00f6nnen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Learn_from_your_results_and_adjust_if_necessary\"><\/span>6. <strong>Lernen Sie aus Ihren Ergebnissen und passen Sie sie bei Bedarf an. <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sobald die Frist f\u00fcr die Verkaufsstrategie abgelaufen ist, besprechen Sie die Ergebnisse mit Ihrem Team. Waren Sie erfolgreich? Wenn ja, sollten Sie mit dem Plan fortfahren? Wenn nicht, was k\u00f6nnen Ihre Teammitglieder beim n\u00e4chsten Mal anders oder besser machen? Es geht darum, aus Ihren Ergebnissen zu lernen und weiterzumachen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Unabh\u00e4ngig davon, in welcher Phase sich Ihr Mitgliedschaftsgesch\u00e4ft befindet, ist die Entwicklung einer Verkaufsstrategie immer \u00e4u\u00dferst wichtig. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ganz gleich, ob Ihre Ergebnisse gro\u00dfartig oder weniger gut ausfallen \u2013 betrachten Sie Ihre Arbeit niemals als Misserfolg. Aus Ihren Marketingma\u00dfnahmen l\u00e4sst sich immer etwas lernen. Wir hoffen, dass unsere Tipps Ihnen dabei helfen, sich darauf vorzubereiten, den Umsatz Ihres Unternehmens zu steigern!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Welche Tipps w\u00fcrdest du zur Erstellung einer Vertriebsstrategie geben? Was steht in deinem Vertriebsplan?<\/em><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Wenn Ihnen dieser Beitrag gefallen hat, dann folgen Sie bitte MemberPress auf&nbsp;<a href=\"https:\/\/www.facebook.com\/memberpress\">Facebook<\/a>&nbsp;f\u00fcr weitere gro\u00dfartige Inhalte. Sie k\u00f6nnen uns auch finden auf&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;und&nbsp;<a href=\"https:\/\/www.instagram.com\/memberpress\/\">Instagram<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"<p>In any online business, sales and marketing are a huge part of success. This is no different when creating a membership site. If you want to see stable growth, taking the time to sit and map out a sales blueprint is crucial. So, in this blog post we&#8217;ll give you a few tips to help [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":19234,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,134,94],"tags":[546,545],"class_list":["post-19119","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-how-to-2","category-marketing","tag-memberships","tag-successful-sales-strategy","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Taking the time to map out a sales blueprint is unavoidable. 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