{"id":19241,"date":"2019-09-05T09:30:31","date_gmt":"2019-09-05T15:30:31","guid":{"rendered":"https:\/\/memberpress.com\/?p=19241"},"modified":"2019-09-30T09:46:20","modified_gmt":"2019-09-30T15:46:20","slug":"sca-and-your-membership-business-the-nitty-gritty","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/sca-and-your-membership-business-the-nitty-gritty\/","title":{"rendered":"SCA und Ihr Mitgliedschaftsgesch\u00e4ft: Das Wesentliche"},"content":{"rendered":"<p class=\"wp-block-paragraph\"> Falls Sie es noch nicht wissen sollten: Ab diesem Monat wird europaweit im Rahmen der Zweiten Zahlungsdiensterichtlinie (PSD2) eine neue Vorschrift zur Authentifizierung von Online-Zahlungen namens \u201eStrong Customer Authentication\u201c (SCA) eingef\u00fchrt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Wenn Sie ein in Europa ans\u00e4ssiger H\u00e4ndler sind, muss Ihre Mitgliederseite die SCA-Vorschriften erf\u00fcllen. MemberPress unterst\u00fctzt SCA in der neu ver\u00f6ffentlichten Version MemberPress 1.6.0. Wenn Sie also zu unseren EU-Kunden geh\u00f6ren, m\u00fcssen Sie lediglich ein Upgrade durchf\u00fchren, und schon sind Sie konform \u2026 ganz automatisch!<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Beitrag werden wir die wichtigsten Punkte dieser neuen Verordnung aufschl\u00fcsseln und erl\u00e4utern, wie sich diese auf Ihr Mitgliedsgesch\u00e4ft auswirken wird und wie Sie sicherstellen k\u00f6nnen, dass Ihre Transaktionen sicher und zuverl\u00e4ssig sind.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Erstens: Was genau ist SCA?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SCA (Strong Customer Authentication) ist eine neue europ\u00e4ische Verordnung, die eingef\u00fchrt wurde, um Online-Zahlungen sicherer und weniger anf\u00e4llig f\u00fcr Betrug zu machen. Am 14. September 2019, wenn die Verordnung in Kraft tritt, m\u00fcssen europ\u00e4ische H\u00e4ndler, die an europ\u00e4ische Kunden verkaufen, bei der Kaufabwicklung auf ihrer Mitgliederseite eine zus\u00e4tzliche Authentifizierungsstufe einrichten.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Wird sich dies auf alle Mitgliedschaftsseiten auswirken?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Diese neue Regelung betrifft nicht alle Mitgliedschaftsseiten.&nbsp;<\/em><\/strong><br>SCA wird sich NUR dann auf Ihr Mitgliedsgesch\u00e4ft auswirken, wenn:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sie haben \"kundeninduzierte\" Online-Zahlungen innerhalb Europas.<\/li><li>Wenn die Bank Ihres Unternehmens ihren Sitz im Europ\u00e4ischen Wirtschaftsraum (EWR) hat.<\/li><li>Wenn die Bank\/Karte des Kunden im EWR ans\u00e4ssig ist.<\/li><li>Wenn die Kartenzahlung \u00fcber das Internet erfolgt.<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>SCA-Befreiungen<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hier sind einige F\u00e4lle, in denen SCA nicht notwendig ist:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Vom H\u00e4ndler initiierte Transaktionen<\/strong> - Zahlungen mit gespeicherten Karten.<\/li><li><strong>Feste wiederkehrende Transaktionen und Abonnements<\/strong> - Solange der Zahlungsbetrag gleich bleibt (wie es bei einer Mitgliederseite \u00fcblich ist), ist f\u00fcr k\u00fcnftige Transaktionen keine SCA erforderlich. Wenn sich der Zahlungsbetrag \u00e4ndert, ist eine zus\u00e4tzliche SCA-Authentifizierung erforderlich.<\/li><li><strong>Transaktionen unter 30 \u20ac<\/strong> - Bleiben Sie unter 30 \u20ac, sind Sie von der Steuer befreit, es sei denn, es werden f\u00fcnf oder mehr Zahlungen unter 30 \u20ac get\u00e4tigt oder eine Reihe von niedrigeren Zahlungen bel\u00e4uft sich auf insgesamt mehr als 100 \u20ac.<\/li><li><strong>Telefonische Zahlungen<\/strong> \u2013 Wenn Sie die Kartendaten eines Kunden telefonisch erfassen, k\u00f6nnte dies eine Ausnahme von der SCA darstellen, sodass keine Authentifizierung erforderlich ist.<\/li><li><strong>Zahlungen an Unternehmen<\/strong> - Direkte Zahlungen zwischen zwei Unternehmen sind NUR dann von der SCA befreit, wenn es sich um ein spezielles B2B-Verfahren handelt, wie z. B. ein unternehmenseigenes Einkaufssystem.<\/li><li><strong>Kredit\u00fcberweisungen<\/strong> - \u00dcberweisungen von einem Girokonto auf ein Sparkonto bei derselben Bank, das von derselben Person gef\u00fchrt wird.<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Der Prozess<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie ein EU-zu-EU-Abonnement erstellen, muss der Kunde eine 3D-Secure-2-Anmeldung durchf\u00fchren, die noch in diesem Jahr eingef\u00fchrt werden soll.  Dadurch wird ein zus\u00e4tzlicher Schritt nach der Kaufabwicklung eingef\u00fcgt, bei dem der Kunde\/Karteninhaber von seiner Bank aufgefordert wird, zus\u00e4tzliche Informationen anzugeben, um die Zahlung abzuschlie\u00dfen. Bei dieser Authentifizierung k\u00f6nnte es sich um einen einmaligen Best\u00e4tigungscode handeln, der an das Telefon gesendet wird, oder um eine E-Mail-Authentifizierung). Dies wird die Hauptmethode sein, mit der Online-Kartenzahlungen authentifiziert werden und die SCA-Anforderungen erf\u00fcllt werden. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn eine Abonnementzahlung fehlschl\u00e4gt, sendet das Gateway eine E-Mail an den Kunden, um eine weitere sichere 3D-Authentifizierung durchzuf\u00fchren.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Ist dies gut oder schlecht f\u00fcr Unternehmen, die Mitglieder sind?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ja, dieser Prozess mag verwirrend und \u00fcberw\u00e4ltigend erscheinen, aber insgesamt ist es bei Mitgliederseiten gar nicht so schlimm, wie es zun\u00e4chst den Anschein haben mag. Zun\u00e4chst einmal: Wenn Sie MemberPress verwenden, m\u00fcssen Sie gar nichts tun \u2013 allein durch das Upgrade auf MemberPress 1.6.0 erf\u00fcllen Sie bereits die SCA-Anforderungen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sollten Sie sich au\u00dferdem Sorgen machen, dass die Konversionsraten sinken k\u00f6nnten, gibt es eine gute Nachricht: Auch diese sollten nicht allzu stark beeintr\u00e4chtigt werden. Zun\u00e4chst einmal sind alle Abonnements, die vor dem 14. September 2019 abgeschlossen wurden, \u00fcberhaupt nicht betroffen. Und bei Zahlungen innerhalb der EU m\u00fcssen Ihre Kunden zwar einen zus\u00e4tzlichen Schritt durchlaufen, aber sobald sie diesen einmal hinter sich haben, sollten sie ihn bei Folgezahlungen nicht mehr wiederholen m\u00fcssen \u2013 und genau das ist f\u00fcr die meisten Mitgliederseiten die gr\u00f6\u00dfte Einnahmequelle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Haben Sie weitere Fragen zu SCA? Lassen Sie es uns in den Kommentaren unten wissen, und wir werden sicher sein, alle Ihre Anfragen zu beantworten!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>If you haven&#8217;t heard, starting this month, a new regulation for authenticating online payments called Strong Customer Authentication, or SCA, will be rolling out across Europe as a part of the Second Payment Services Directive, or PDS2. If you&#8217;re a merchant located in Europe then your membership site will be required to comply with SCA. [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":19249,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[446,144,134],"tags":[],"class_list":["post-19241","post","type-post","status-publish","format-standard","has-post-thumbnail","category-announcements","category-business","category-how-to-2","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you haven&#039;t heard, starting this month, a new regulation for authenticating online payments called Strong Customer Authentication, or SCA, will be rolling out across Europe as a part of the Second Payment Services Directive, or PDS2. 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