{"id":19315,"date":"2019-09-19T10:17:29","date_gmt":"2019-09-19T16:17:29","guid":{"rendered":"https:\/\/memberpress.com\/?p=19315"},"modified":"2019-09-19T10:17:31","modified_gmt":"2019-09-19T16:17:31","slug":"creating-a-lead-generation-plan-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/","title":{"rendered":"Erstellen eines Plans zur Lead-Generierung f\u00fcr Ihre Mitgliederseite"},"content":{"rendered":"<p>Neue Mitglieder sind das Lebenselixier einer jeden Mitgliederseite. Selbst die besten Mitgliederseiten haben ein gewisses Ma\u00df an <a href=\"https:\/\/memberpress.com\/de\/reducing-your-membership-sites-churn\/\">churn<\/a>ist es von entscheidender Bedeutung, dass Sie der Gewinnung neuer Leads f\u00fcr Ihr Programm Priorit\u00e4t einr\u00e4umen.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a364cb9012a2\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a364cb9012a2\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/#Why_Create_a_Lead_Generation_Plan\" >Warum einen Plan zur Lead-Generierung erstellen?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/#What_Are_Your_Lead_Generation_Goals\" >Was sind Ihre Ziele bei der Lead-Generierung?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/#Who_Are_Your_Ideal_Leads\" >Wer sind Ihre idealen Leads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/#How_Much_are_Your_Leads_Worth\" >Wie viel sind Ihre Leads wert?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/#Final_Thoughts\" >Abschlie\u00dfende \u00dcberlegungen<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Even if you have a core group of loyal members paying recurring subscription fees that keeps your site profitable, it\u2019s always a good idea to have a lead generation plan ready for when you want \u2014 or need \u2014 to grow your user base.<\/p>\n\n\n\n<p>Bei so vielen gl\u00e4nzenden <a href=\"https:\/\/memberpress.com\/de\/3-marketing-strategies-for-successful-membership-sites\/\">Taktiken und Strategien f\u00fcr das Mitgliedermarketing<\/a> Es kann leicht passieren, dass man den Fokus verliert und von einem Ansatz zum anderen wechselt, bevor ein Ansatz gen\u00fcgend Zeit hatte, um erste Ergebnisse zu liefern. Aber mit einer guten Mitgliedschaft Website f\u00fchren Generation Plan k\u00f6nnen Sie diese Falle zu vermeiden, und stattdessen, konzentrieren sich auf Ihr Ziel, bis Sie beginnen, Ergebnisse zu sehen.<\/p>\n\n\n\n<p>In diesem Leitfaden zur Erstellung eines Plans zur Lead-Generierung f\u00fcr Ihre Mitgliederseite helfen wir Ihnen, Ihre Ziele zu definieren, Ihre Leads zu identifizieren und herauszufinden, wie viel Ihrer Ressourcen Sie in Ihre Lead-Generierungsbem\u00fchungen investieren sollten.<\/p>\n\n\n\n<p>Lassen Sie uns zun\u00e4chst einen kurzen Blick darauf werfen, warum Sie einen Plan zur Lead-Generierung f\u00fcr Ihre Mitgliederseite erstellen sollten, bevor wir zu den Empfehlungen \u00fcbergehen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Create_a_Lead_Generation_Plan\"><\/span>Warum einen Plan zur Lead-Generierung erstellen?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"734\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-1024x734.jpg\" alt=\"\" class=\"wp-image-19320\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-1024x734.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-300x215.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-768x551.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-237x170.jpg 237w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-840x602.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-954x684.jpg 954w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-1437x1030.jpg 1437w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-700x502.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-156x112.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-1080x774.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Wie bereits erw\u00e4hnt, h\u00e4ngt der Erfolg Ihrer Mitgliederseite von Ihrer F\u00e4higkeit ab, neue Mitglieder zu gewinnen. Ganz gleich, ob Sie gerade erst anfangen und nach Ihren ersten Nutzern suchen oder ob Sie bereits eine stark frequentierte Mitgliederseite betreiben und das Risiko des Austritts von Mitgliedern mindern m\u00f6chten, ein Plan zur Lead-Generierung kann Ihnen helfen, Zeit zu sparen, mehr aus Ihren Bem\u00fchungen zu machen und Ihre Gesamtergebnisse zu verbessern.<\/p>\n\n\n\n<p>Anstatt jedes Mal verzweifelt verschiedene Ans\u00e4tze auszuprobieren, wenn es darum geht, neue Mitglieder oder Interessenten zu gewinnen, kann ein Plan Ihnen helfen, Ihre Bem\u00fchungen auf das zu konzentrieren, was am besten funktioniert.<\/p>\n\n\n\n<p>Da jedoch alle Mitgliedschaftsseiten unterschiedlich sind und wir alle unterschiedliche Ziele in Bezug auf die Lead-Generierung haben, werden Sie wahrscheinlich nicht in der Lage sein, eine Einheitsgr\u00f6\u00dfe zu finden, die f\u00fcr alle geeignet ist, um neue Mitglieder zu gewinnen.<\/p>\n\n\n\n<p>Daher m\u00fcssen Sie im Vorfeld ein wenig Zeit in die Erstellung eines Plans zur Lead-Generierung investieren, der mit Ihren Zielen \u00fcbereinstimmt und mit Ihrer einzigartigen Mitgliederseite kompatibel ist. Dieser Artikel soll Ihnen dabei helfen, genau das zu tun.<\/p>\n\n\n\n<p>Hier sind also die Punkte, die Sie bei der Erstellung eines Plans zur Lead-Generierung f\u00fcr Ihre Mitgliederseite ber\u00fccksichtigen sollten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_Your_Lead_Generation_Goals\"><\/span>Was sind Ihre Ziele bei der Lead-Generierung?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Letztendlich ist Ihr Ziel, neue Mitglieder f\u00fcr Ihre Website zu gewinnen. Aber Sie werden wahrscheinlich feststellen, dass es realistischer ist, sich auf kleinere Ziele zu konzentrieren.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Konzentrieren Sie sich nicht auf das Endziel<\/h4>\n\n\n\n<p>Zum Beispiel die Gewinnung neuer Abonnenten <a href=\"https:\/\/memberpress.com\/de\/how-to-run-a-successful-email-campaign\/\">f\u00fcr Ihre E-Mail-Liste<\/a> k\u00f6nnte einfacher und effektiver sein als der Versuch, die <a href=\"https:\/\/memberpress.com\/de\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">neue Besucher direkt in zahlende Mitglieder verwandeln<\/a>.<\/p>\n\n\n\n<p>Sobald das potenzielle neue Mitglied Ihre kostenlose E-Mail-Liste abonniert hat, k\u00f6nnen Sie ihm hilfreiche Inhalte schicken, bevor Sie es schlie\u00dflich fragen, ob es Ihrem Mitgliedschaftsprogramm beitreten m\u00f6chte. Bieten Sie einen kostenlosen Anreiz, oder <a href=\"https:\/\/memberpress.com\/de\/how-to-use-lead-magnets-and-optins\/\">Bleimagnet<\/a> sollten Sie Ihre Chancen erh\u00f6hen, sie zur Teilnahme an Ihrem E-Mail-Newsletter zu ermutigen.<\/p>\n\n\n\n<p>Sie haben vielleicht <a href=\"https:\/\/memberpress.com\/de\/how-to-create-a-landing-page-for-your-membership-site\/\">eine hoch konvertierende Landing Page<\/a> auf Ihrer Mitgliederseite mit einer nachgewiesenen Erfolgsbilanz bei der Gewinnung neuer Mitglieder. Wahrscheinlich ist es jedoch wahrscheinlicher, dass Sie Ihrem eigentlichen Ziel, neue Mitglieder zu gewinnen, n\u00e4her kommen, wenn Sie neue Besucher dazu ermutigen, Ihrer E-Mail-Liste beizutreten oder Ihnen sogar auf sozialen Medien zu folgen, wo Sie eine Beziehung zu ihnen aufbauen k\u00f6nnen.<\/p>\n\n\n\n<p>Andere Ziele der Lead-Generierung k\u00f6nnen darin bestehen, Besucher zu ermutigen, sich f\u00fcr eine kostenlose <a href=\"https:\/\/memberpress.com\/de\/webinars-for-membership-sites\/\">Webinar<\/a> wo Sie Ihre Mitgliederseite demonstrieren k\u00f6nnen, indem Sie sie dazu bringen, sich ein Video anzusehen, oder sie sogar dazu \u00fcberreden, ein kostenloses Sondierungsgespr\u00e4ch zu f\u00fchren. Die Einrichtung einer kostenlosen Testversion oder einer begrenzten Mitgliedschaft, mit der Nutzer einige Ihrer Premium-Inhalte zu einem reduzierten Preis ausprobieren k\u00f6nnen, ist eine weitere Option, die Ihnen helfen kann, Ihr Ziel zu erreichen, neue, voll zahlende Abonnenten zu gewinnen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Who_Are_Your_Ideal_Leads\"><\/span>Wer sind Ihre idealen Leads?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Hoffentlich haben Sie vor der Erstellung Ihrer Mitgliederseite einige Nachforschungen angestellt, um festzustellen <a href=\"https:\/\/memberpress.com\/de\/validate-your-membership-site-idea\/\">wer Ihr Zielpublikum ist<\/a> und wie das Profil eines typischen Mitglieds aussehen k\u00f6nnte. Oder vielleicht l\u00e4uft Ihre Mitgliederseite schon lange genug, um <a href=\"https:\/\/memberpress.com\/de\/how-to-use-google-analytics-to-optimize-your-membership-site\/\">Analysedaten<\/a> die Ihnen eine gute Vorstellung davon vermittelt, wer Ihre Mitglieder sind und welche Gemeinsamkeiten sie haben.<\/p>\n\n\n\n<p>Wenn Sie ein Benutzerprofil oder einen Avatar Ihrer Mitglieder haben, ist es einfacher, einen effektiven Plan zur Lead-Generierung zu erstellen. So k\u00f6nnen Sie z. B. anhand von Angaben dar\u00fcber, wo sich Ihr ideales oder typisches Mitglied online aufh\u00e4lt, entscheiden, ob Sie sich zun\u00e4chst \u00fcber soziale Medien mit ihm in Verbindung setzen oder es per E-Mail kontaktieren wollen. Vielleicht sind sie Schn\u00e4ppchenj\u00e4ger, die ein kostenloses Testangebot als Gegenleistung f\u00fcr die Teilnahme an Ihrem Verkaufstrichter zu sch\u00e4tzen w\u00fcssten.<\/p>\n\n\n\n<p>Zu wissen, wer Ihre idealen Mitglieder und Interessenten sind, hilft Ihnen auch in anderer Hinsicht, z. B. bei der Wahl der Sprache, die Sie auf Ihrer Website und in Ihren Marketingmaterialien verwenden.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Much_are_Your_Leads_Worth\"><\/span>Wie viel sind Ihre Leads wert?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Hoffentlich haben Sie eine Vorstellung vom Lebenszeitwert Ihrer Mitglieder. Sobald Sie wissen, wie lange ein zahlendes Mitglied im Durchschnitt auf Ihrer Website angemeldet bleibt und wie viel Gewinn es dadurch erzielt, k\u00f6nnen Sie entscheiden, wie viel Zeit, Geld oder M\u00fche Sie in die Gewinnung neuer Leads investieren wollen.<\/p>\n\n\n\n<p>Wie bereits erw\u00e4hnt, sollten Sie wahrscheinlich mehrere Ziele f\u00fcr die Lead-Generierung haben. Aus diesem Grund sind einige Leads mehr wert als andere. Ein E-Mail-Abonnent hat zum Beispiel eine 30-prozentige Chance, ein zahlendes Mitglied zu werden, w\u00e4hrend jemand, der an einem Webinar teilnimmt, sich mit doppelt so hoher Wahrscheinlichkeit auf Ihrer Mitgliederseite anmeldet.<\/p>\n\n\n\n<p>Wenn Sie gerade erst anfangen, werden Sie diese Daten nicht zur Hand haben. Wenn Sie jedoch damit beginnen, die Ergebnisse Ihrer Lead-Generierung zu verfolgen, k\u00f6nnen Sie sich einen guten \u00dcberblick dar\u00fcber verschaffen, wie effektiv die einzelnen Ziele oder Trichter sind und wie viel sie wiederum wert sind.<\/p>\n\n\n\n<p>Einige Leser sollten vielleicht Folgendes bedenken <a href=\"https:\/\/www.capterra.com\/lead-management-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Investitionen in Software f\u00fcr das Leadmanagement<\/a> um die Wirksamkeit ihrer Bem\u00fchungen zu verfolgen. Andere finden vielleicht, dass eine Tabelle ihnen eine grobe Vorstellung davon vermittelt, worauf sie ihre Energie konzentrieren sollten.<\/p>\n\n\n\n<p>Sobald Sie festgestellt haben, wie viel Ihre Leads wert sind, k\u00f6nnen Sie entscheiden, ob ein Sondierungsgespr\u00e4ch mit einem potenziellen neuen Mitglied einen vertretbaren Einsatz Ihrer Zeit darstellt oder ob es sinnvoller ist, sie auf etwas Unverbindlicheres wie eine automatisierte E-Mail-Sequenz zu verweisen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Abschlie\u00dfende \u00dcberlegungen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wenn Sie nicht gerade eine gro\u00dfe Fangemeinde oder eine gut besuchte Website haben, m\u00fcssen Sie sich darauf konzentrieren, Leads f\u00fcr Ihre Mitgliederseite zu generieren. Bei so vielen verschiedenen M\u00f6glichkeiten, Ihre Mitgliederseite zu bewerben und zu vermarkten, kann es leicht passieren, dass Sie sich zu sehr verzetteln und am Ende keine beeindruckenden Ergebnisse erzielen.<\/p>\n\n\n\n<p>Stattdessen sollten Sie einen Plan zur Lead-Generierung erstellen, der es Ihnen erm\u00f6glicht, Ihre Bem\u00fchungen auf ein bestimmtes Ziel zu konzentrieren, bis Sie die gew\u00fcnschten Ergebnisse sehen. Sobald Sie festgestellt haben, ob dieser Plan funktioniert oder nicht, k\u00f6nnen Sie entweder mehr Ressourcen in die Umsetzung dieses Plans stecken oder zur\u00fcck ans Zeichenbrett gehen und einen neuen Plan erstellen. Wenn Sie einen Plan haben, ist es wahrscheinlicher, dass Sie die gew\u00fcnschten Ergebnisse erzielen, als wenn Sie alles auf einmal versuchen, ohne ein klares Ziel vor Augen zu haben, au\u00dfer neue Mitglieder zu gewinnen.<\/p>\n\n\n\n<p><em>Was sind Ihre Ziele und Pl\u00e4ne f\u00fcr die Lead-Generierung auf Ihrer Mitgliedschaftsseite? Lassen Sie es uns in den Kommentaren unten wissen.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>New members are the lifeblood of any membership site. As even the best membership sites have some level of churn, it\u2019s vital that you make generating new leads for your program a priority. Even if you have a core group of loyal members paying recurring subscription fees that keeps your site profitable, it\u2019s always a [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":19319,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[114],"class_list":{"0":"post-19315","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-lead-generation","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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18:04:21","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:54","updated":"2026-03-03 15:06:00"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tCreating a Lead Generation Plan for Your Membership Site\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"Marketing","link":"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/"},{"label":"Creating a Lead Generation Plan for Your Membership Site","link":"https:\/\/memberpress.com\/de\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>New members are the lifeblood of any membership site. As even the best membership sites have some level of <a href=\"https:\/\/memberpress.com\/reducing-your-membership-sites-churn\/\">churn<\/a>, it\u2019s vital that you make generating new leads for your program a priority.<\/p>","content":[{"type":"text","data":"New members are the lifeblood of any membership site. As even the best membership sites have some level of <a href=\"https:\/\/memberpress.com\/reducing-your-membership-sites-churn\/\">churn<\/a>, it\u2019s vital that you make generating new leads for your program a priority."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Even if you have a core group of loyal members paying recurring subscription fees that keeps your site profitable, it\u2019s always a good idea to have a lead generation plan ready for when you want -- or need -- to grow your user base.<\/p>","content":[{"type":"text","data":"Even if you have a core group of loyal members paying recurring subscription fees that keeps your site profitable, it\u2019s always a good idea to have a lead generation plan ready for when you want -- or need -- to grow your user base."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With so many shiny <a href=\"https:\/\/memberpress.com\/3-marketing-strategies-for-successful-membership-sites\/\">membership marketing tactics and strategies<\/a> out there, it can be easy to lose focus and switch from one approach to another, before any have had enough time to start delivering results. But with a good membership site lead generation plan you can avoid this trap, and instead, focus on your goal until you start seeing results.<\/p>","content":[{"type":"text","data":"With so many shiny <a href=\"https:\/\/memberpress.com\/3-marketing-strategies-for-successful-membership-sites\/\">membership marketing tactics and strategies<\/a> out there, it can be easy to lose focus and switch from one approach to another, before any have had enough time to start delivering results. But with a good membership site lead generation plan you can avoid this trap, and instead, focus on your goal until you start seeing results."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this guide to creating a lead generation plan for your membership site, we\u2019ll help you define your goals, identify your leads, and work out how much of your resources you should invest in your lead generation efforts.<\/p>","content":[{"type":"text","data":"In this guide to creating a lead generation plan for your membership site, we\u2019ll help you define your goals, identify your leads, and work out how much of your resources you should invest in your lead generation efforts."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Let\u2019s begin with a quick look at why you should create a lead generation plan for your membership site before moving on to the recommendations.<\/p>","content":[{"type":"text","data":"Let\u2019s begin with a quick look at why you should create a lead generation plan for your membership site before moving on to the recommendations."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Create a Lead Generation Plan?<\/h2>","content":"Warum einen Plan zur Lead-Generierung erstellen?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-1024x734.jpg\" alt=\"\" class=\"wp-image-19320\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-1024x734.jpg","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/09\/Lead-Generation-Plan-1024x734.jpg"},"style":{"width":1480,"height":1061,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>As mentioned, the success of your membership site will depend on your ability to attract new members. Whether you\u2019re just starting out and are looking for your first users, or you\u2019re already running a busy membership site and would like to mitigate the risk of any members quitting, having a lead generation plan can help you save time, get more from your efforts, and improve your overall results.<\/p>","content":[{"type":"text","data":"As mentioned, the success of your membership site will depend on your ability to attract new members. Whether you\u2019re just starting out and are looking for your first users, or you\u2019re already running a busy membership site and would like to mitigate the risk of any members quitting, having a lead generation plan can help you save time, get more from your efforts, and improve your overall results."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Rather than desperately trying different approaches every time you need to attract new members or leads, a plan can help you focus your efforts on what works best.<\/p>","content":[{"type":"text","data":"Rather than desperately trying different approaches every time you need to attract new members or leads, a plan can help you focus your efforts on what works best."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, as all membership sites are different, and we all have different goals regarding lead generation, you probably won\u2019t be able to find a one size fits all approach to acquiring new members.<\/p>","content":[{"type":"text","data":"However, as all membership sites are different, and we all have different goals regarding lead generation, you probably won\u2019t be able to find a one size fits all approach to acquiring new members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Therefore, you will need to invest a bit of time upfront in generating a lead generation plan that aligns with your goals and is compatible with your unique membership site. This article aims to help you do just that.<\/p>","content":[{"type":"text","data":"Therefore, you will need to invest a bit of time upfront in generating a lead generation plan that aligns with your goals and is compatible with your unique membership site. This article aims to help you do just that."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So here are the points to consider when creating a lead generation plan for your membership site.<\/p>","content":[{"type":"text","data":"So here are the points to consider when creating a lead generation plan for your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">What Are Your Lead Generation Goals?<\/h3>","content":"Was sind Ihre Ziele bei der Lead-Generierung?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Ultimately your end goal will be to generate new members for your site. But you will probably find focusing on smaller goals is more realistic.<\/p>","content":[{"type":"text","data":"Ultimately your end goal will be to generate new members for your site. But you will probably find focusing on smaller goals is more realistic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Don\u2019t Focus on the End-Goal<\/h4>","content":"Konzentrieren Sie sich nicht auf das Endziel","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>For example, generating new subscribers <a href=\"https:\/\/memberpress.com\/how-to-run-a-successful-email-campaign\/\">for your email list<\/a> could be easier and more effective than trying to <a href=\"https:\/\/memberpress.com\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">turn new visitors straight into paying members<\/a>.<\/p>","content":[{"type":"text","data":"For example, generating new subscribers <a href=\"https:\/\/memberpress.com\/how-to-run-a-successful-email-campaign\/\">for your email list<\/a> could be easier and more effective than trying to <a href=\"https:\/\/memberpress.com\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">turn new visitors straight into paying members<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once the potential new member has subscribed to your free email list, you can begin sending them helpful content, before finally asking them if they\u2019d like to join your membership program. Offering a free incentive, or <a href=\"https:\/\/memberpress.com\/how-to-use-lead-magnets-and-optins\/\">lead magnet<\/a> should increase your chances of encouraging them to join your email newsletter.<\/p>","content":[{"type":"text","data":"Once the potential new member has subscribed to your free email list, you can begin sending them helpful content, before finally asking them if they\u2019d like to join your membership program. Offering a free incentive, or <a href=\"https:\/\/memberpress.com\/how-to-use-lead-magnets-and-optins\/\">lead magnet<\/a> should increase your chances of encouraging them to join your email newsletter."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You might have <a href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\">a high converting landing page<\/a> on your membership site with a proven track record of generating new members. However, it\u2019s probably more likely that encouraging new visitors to join your email list or even follow you on social media, where you can start building a relationship with them, moves you closer to your ultimate goal of gaining new members.<\/p>","content":[{"type":"text","data":"You might have <a href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\">a high converting landing page<\/a> on your membership site with a proven track record of generating new members. However, it\u2019s probably more likely that encouraging new visitors to join your email list or even follow you on social media, where you can start building a relationship with them, moves you closer to your ultimate goal of gaining new members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Other lead generation goals can include encouraging visitors to sign up for a free <a href=\"https:\/\/memberpress.com\/webinars-for-membership-sites\/\">webinar<\/a> where you can demonstrate your membership site, getting them to watch a video, or even persuading them to schedule a free exploratory call. Creating a free trial or limited membership that lets users try out some of your premium content at a reduced rate is another option that can help you with your end goal of earning new, full paying subscribers.<\/p>","content":[{"type":"text","data":"Other lead generation goals can include encouraging visitors to sign up for a free <a href=\"https:\/\/memberpress.com\/webinars-for-membership-sites\/\">webinar<\/a> where you can demonstrate your membership site, getting them to watch a video, or even persuading them to schedule a free exploratory call. Creating a free trial or limited membership that lets users try out some of your premium content at a reduced rate is another option that can help you with your end goal of earning new, full paying subscribers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Who Are Your Ideal Leads?<\/h3>","content":"Wer sind Ihre idealen Leads?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Hopefully, you did some research before creating your membership site to establish <a href=\"https:\/\/memberpress.com\/validate-your-membership-site-idea\/\">who your target audience is<\/a> and what the profile of a typical member might be. Or perhaps your membership site has been running long enough to generate <a href=\"https:\/\/memberpress.com\/how-to-use-google-analytics-to-optimize-your-membership-site\/\">analytics data<\/a> that gives you a good idea of who your members are and what commonalities they share.<\/p>","content":[{"type":"text","data":"Hopefully, you did some research before creating your membership site to establish <a href=\"https:\/\/memberpress.com\/validate-your-membership-site-idea\/\">who your target audience is<\/a> and what the profile of a typical member might be. Or perhaps your membership site has been running long enough to generate <a href=\"https:\/\/memberpress.com\/how-to-use-google-analytics-to-optimize-your-membership-site\/\">analytics data<\/a> that gives you a good idea of who your members are and what commonalities they share."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Having a user profile, or avatar, of your members makes it easier to devise an effective lead generation plan. For example, details like where your ideal or typical member hangs out online can help you decide if your initial goal is to connect with them on social media or have them get in touch via email. Perhaps they are bargain hunters who would appreciate a free trial offer in exchange for entering your sales funnel.<\/p>","content":[{"type":"text","data":"Having a user profile, or avatar, of your members makes it easier to devise an effective lead generation plan. For example, details like where your ideal or typical member hangs out online can help you decide if your initial goal is to connect with them on social media or have them get in touch via email. Perhaps they are bargain hunters who would appreciate a free trial offer in exchange for entering your sales funnel."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Knowing who your ideal members and leads are will help you in other ways too, such as what voice to use in your website content and marketing materials.<\/p>","content":[{"type":"text","data":"Knowing who your ideal members and leads are will help you in other ways too, such as what voice to use in your website content and marketing materials."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">How Much are Your Leads Worth?<\/h3>","content":"Wie viel sind Ihre Leads wert?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Hopefully, you have an idea of the lifetime value of your members. Once you know how long, on average, a paying member will stay subscribed to your site, and how much profit this will generate, you can decide on how much time, money, or effort to invest in generating new leads.<\/p>","content":[{"type":"text","data":"Hopefully, you have an idea of the lifetime value of your members. Once you know how long, on average, a paying member will stay subscribed to your site, and how much profit this will generate, you can decide on how much time, money, or effort to invest in generating new leads."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As covered earlier, you should probably have multiple lead generation goals. Due to this, some leads will be worth more than others. For example, an email subscriber might have a 30 percent chance of eventually becoming a full paying member, while someone who attends a webinar is twice as likely to sign up to your membership site.<\/p>","content":[{"type":"text","data":"As covered earlier, you should probably have multiple lead generation goals. Due to this, some leads will be worth more than others. For example, an email subscriber might have a 30 percent chance of eventually becoming a full paying member, while someone who attends a webinar is twice as likely to sign up to your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you\u2019re just starting out, you won\u2019t have this data to hand. But if you start tracking your lead generation results, you can get a good idea of how effective each of your goals or funnels are, and in turn, how much they are worth.<\/p>","content":[{"type":"text","data":"If you\u2019re just starting out, you won\u2019t have this data to hand. But if you start tracking your lead generation results, you can get a good idea of how effective each of your goals or funnels are, and in turn, how much they are worth."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Some readers might want to consider <a href=\"https:\/\/www.capterra.com\/lead-management-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">investing in lead management software<\/a> to help them keep track of the effectiveness of their efforts. Others might find a spreadsheet gives them a rough enough idea to know where to focus their energy.<\/p>","content":[{"type":"text","data":"Some readers might want to consider <a href=\"https:\/\/www.capterra.com\/lead-management-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">investing in lead management software<\/a> to help them keep track of the effectiveness of their efforts. Others might find a spreadsheet gives them a rough enough idea to know where to focus their energy."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once you\u2019ve established how much your leads are worth, you can decide if jumping on an exploratory call with a potential new member is a justifiable use of your time, or if steering them to something more hands-off, like an automated email sequence is a smarter idea.<\/p>","content":[{"type":"text","data":"Once you\u2019ve established how much your leads are worth, you can decide if jumping on an exploratory call with a potential new member is a justifiable use of your time, or if steering them to something more hands-off, like an automated email sequence is a smarter idea."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>","content":"Abschlie\u00dfende \u00dcberlegungen","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Unless you have a large following or a busy website, you\u2019re going to have to focus on generating leads for your membership site. With so many different ways to promote and market your membership site, it can be easy to spread yourself too thin and end up with unimpressive results.<\/p>","content":[{"type":"text","data":"Unless you have a large following or a busy website, you\u2019re going to have to focus on generating leads for your membership site. With so many different ways to promote and market your membership site, it can be easy to spread yourself too thin and end up with unimpressive results."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Instead, creating a lead generation plan should allow you to focus your efforts on one particular goal until you start seeing the desired results. Once you\u2019ve established whether that plan works or not, you can either put more resources into implementing that plan, or go back to the drawing board and create a new plan. Compared to trying everything at once, with no clear goal in mind apart from getting new members, having a plan is more likely to deliver the results you need.<\/p>","content":[{"type":"text","data":"Instead, creating a lead generation plan should allow you to focus your efforts on one particular goal until you start seeing the desired results. Once you\u2019ve established whether that plan works or not, you can either put more resources into implementing that plan, or go back to the drawing board and create a new plan. Compared to trying everything at once, with no clear goal in mind apart from getting new members, having a plan is more likely to deliver the results you need."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>What are your lead generation goals and plans for your membership site? Let us know in the comments below.<\/em><\/p>","content":[{"type":"text","data":"<em>What are your lead generation goals and plans for your membership site? Let us know in the comments below.<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/19315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/2122"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=19315"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/19315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/19319"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=19315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=19315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=19315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}